About

A fresh approach to digital marketing

No BS.

No hype.

No hidden agenda.

Just solid information you can trust.

Unlike most websites that claim to help your website do better, I won’t relentlessly sell you one ‘hyped up product’ after another.

In fact, because my main business is already a success outside of the digital marketing niche, my prime objective with Profit Copilot is to make sure you’re achieving the results you deserve and to share my marketing experiments; both when I get it right, and also the times when I get it wrong.

So you’ll always know what’s working, and what doesn’t, which not only helps you to progress.. but also shows you which pitfalls to avoid.

And I’ll show you all of my shortcuts.

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Credentials

Having become a self-taught web designer and SEO in the late 90’s, I was hired by the UK’s largest B2B Internet firm to manage digital marketing accounts for British brands.

Back then, being self-taught was the only way to break into the digital marketing industry, there were no training courses.

The very nature of the Internet was experimental, to see how far we could push technology to maximise results.

I still carry that mentality today;  to get results.

And there’s always going to be a better way of doing things, so I’ll try find it.

Then in 2003 I left the corporate world and established a news organisation that promoted equality, social, environmental and economic justice, while exposing media bias and political corruption.

Within 10 years we were broadcasting news bulletins on British television, but most of our website traffic still came via our viral and digital marketing efforts.

Alongside my flagship website, I regularly built small niche websites in order to conduct online marketing experiments and to discover new ways of streamlining success for Internet businesses.

Although my background was in SEO, I quickly realised that search engines cannot be considered a reliable source of traffic.

Since the 90’s I have focused on developing my skillset to include:

  • Email list building
  • Product creation
  • Affiliate marketing
  • Lead generation
  • Video production & marketing
  • Blogging
  • Sales funnel optimisation
  • Copywriting

Basically all the stuff you need to know on how to build a successful online business.

And that’s what I’m going to teach you here.

Mick

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