…You nervously set a spending limit of $5 per day on a Facebook ad that shamelessly proudly promotes a product?
Then, you sit back and wait for all those lovely sales to rush in.
…So… uh… how’d that work out for you, duderino? Not too good, I’m gonna bet?
Does that mean Facebook is a hot steaming pile of junk? Yeah probably, but not for the reason you think.
Does it mean you need to invest MORE cash? Absolutely not! …Well, probably not.
If you wanna know how to run PROFITABLE ads on Facebook, watch my video above (there’s even snazzy diagrams and stuff) – or read on below (no snazzy diagrams).
Why don’t Your Facebook Ads Work?
Its like 3am in the morning and I’m writing this because I can’t sleep, so I’m just gonna be blunt with you, ok?
If a complete stranger walked up to you and said, “psst… I’ve got that awesome thing you like, so gimme your credit card details and you can have it” …What are you gonna say to a proposition like that? Jog-on mate before I call the cops, amirite?
And when it comes to buying stuff online, our suspicions are always gonna be naturally higher.
Sure, sure, you might get the occasional dope who’s willing to hand his credit card info to just about anybody who asks, but for most people, they need to be warmed up a little first – wined and dined before they open their wallets.
They gotta know that a) you’ve got what they need and b) you’re trustworthy
Luckily, we can use Facebook to help us achieve both of these.
Facebook Ads Prep Stuff
Before we get down and look at the nitty gritty, we gotta do some prep. The first thing you need to do is install the Facebook pixel code on your website.
It’s gonna take about 20 visitors to activate it anyway, so planning in advance is going to work in your favour here.
Next, you’ll need one piece of awesome content for a blog post.
Then, you’ll need a way to capture email addresses so you can deliver a lead magnet.