Today I’m gonna show you the EXACT strategy I use to introduce myself to new website visitors, turn them into email subscribers, and eventually happy students.
To help explain it in the best way that I can, I’m going to colour-code every stage of the process.
And hopefully by the end of this post you’re gonna know how to:
- Increase your traffic
- Build your email list faster
- Get more students
You can watch the video above if you like, there might even be a diagram to help. Or maybe, if you’re more into all that fancy-reading stuff, there’s a blog post for the intellectuals.
But first, here’s a little refresher in what traffic temperature is, and why it matters. This important if you wanna sell stuff online.
- Cold traffic = doesn’t know who you are, or anything about you
- Warm traffic = kinda knows who you are, like what they see
- Hot traffic = these guys buy your stuff like it’s going outta style
So we got 3 levels to work with. These just-so-happen to line up perfectly with the stages of a basic sales funnel.
- Awareness = they read your blog for the first time
- Acquisition = they subscribe to your email list
- Conversion = they buy your product
Ok, now that we’ve got that outta the way, let’s get down to the nitty-gritty and make some sales.
Obviously we need a piece of killer content for every traffic type, at every stage of the funnel. How do we get that content?
Where Do You Start?
We start at the end result of what you wanna achieve. So I’m gonna assume that you’re selling products and the end result you want is a sale.
You don’t have to make any new content for this, and that means you can get more from less. Your existing content is gonna do just fine, if it’s related to information or e-learning.
This will work great with videos or ebooks, so take your product and split it up into smaller chunks.
Take one of