Monthly Archives: December 2017

Dangers of affiliate marketing you’re not supposed to know

Affiliate marketing is massive. Really massive. However big you think it is right now, double it. Quadruple it even, and you're still nowhere close. More than 40% of Amazon's revenue comes from affiliate marketing - and 40% of all online purchases are made on Amazon. And then we haven't considered all the marketplaces devoted exclusively [...]

Dangers of affiliate marketing you’re not supposed to know 2017-12-12T00:30:24+00:00

7 New Habits for Success

In 1988 Stephen R. Covey published a book called 'The 7 Habits of Highly Effective People', but I've never read it. The fact is, I don't know if any of the habits I'm listing here are mentioned in Covey's book. They might all be. One day, if I get round to reading it, I'll find out [...]

7 New Habits for Success 2017-12-07T23:36:22+00:00

The obligatory ‘2018 marketing predictions’ post. Ugh

Yawn. If there's one cliche that we see on the blogosphere at this time of year, it's this. You've seen it. Everybody's got their own version of this yearly ritual, the obligatory "what's hot next year" post. Yawn. I can't stand 'em. Even though I'm a firm believer that information can in fact travel backwards [...]

The obligatory ‘2018 marketing predictions’ post. Ugh 2017-12-07T18:57:38+00:00

Are you a creepy digital marketer, or just pathetic?

Ouch. I know that sounds like harsh headline, but creepy marketers are EVERYWHERE. You see them every day. They're the guys who relentlessly send you hyped-up offers. They think upselling means holding back essential components, until you spend more money. They're the guys who brag about making tens of thousands of dollars a month, but only [...]

Are you a creepy digital marketer, or just pathetic? 2017-12-06T18:26:03+00:00

Reduce your email unsubscribe rate

"How big is your list?" It's one of those awful questions we ask email list builders when trying to assess how successful they are. And when it comes to asking it, I'm just as guilty as anybody else. But I've come to a startling realisation. The size of your list doesn't matter nearly as much [...]

Reduce your email unsubscribe rate 2017-12-05T02:21:02+00:00