How to get more “do-follow” backlinks for free

Today, in an effort to increase get at least some traffic to a new blog that I’ve just started, I decided to test blog commenting as a traffic strategy to see what happens. But something else cool happened; during the process I also figured out how to get “do-follow” backlinks, for free.

And to my surprise, its ridiculously simple.

Let me make this whole thing really easy for you.

The blog commenting thing isn’t just about the amount of traffic you get. There are bigger things at play, which I’ll get into on another post. We gotta put in the donkey work now to reap the rewards later on.

And listen, an added bonus of blog commenting is that search engines count them as a kind of vote for your site. Those valuable links are gonna benefit the search engine position of your site for years to come.

This is something I used to do way back in the early days of Web 2.0, but totally forgot about it until recently until I was reminded about it by one of my favourite bloggers, Ryan from Blogging from Paradise, who is a strong proponent of the strategy.

So I figured I’d try it out on a a brand new blog, and share what I’ve learned with you guys.

So you drive traffic like this:

You post an outstanding comment on a relevant blog in the hope that people will find it so riveting they simply must learn more about the intriguing person that posted it.

It’s a solid theory, but the actual amount of traffic you can gain is unpredictable. In most instances you’re effectively competing with other people who have the exact same idea as you, so if anything don’t become too dependant on this strategy and mix things up a bit with other sources.

But the “do-follow” backlinks are kinda nice. And even “no-follow” links are cool too, so don’t ignore them.

In either case, the quality of your comment needs to be brilliant.

So no “hey man, great post” one-liners. This means you gotta actually READ the blog post, and figure out something the author has missed, or find a unique perspective, or add something of value.

Your comment has gotta be at least a paragraph in length, and use your actual name – the aim is to be as human as possible. There’s a lotta nasty spam bots out there making life difficult for us, so raise the bar way above them. Don’t post under your brand name.

This will help the blog owner know that you’re legit.

Look to connect with blogs that SHARE THE SAME VALUES as you, instead of posting on any old site just because they’ve got buku traffic. This helps to make sure the new visitors you attract have similar values to you, so they’ll likely stick around.

How you treat the comment section of blogs is also important. You should be viewing these as small communities, and treat them as such.

This means building relationships, being respectful, and contributing something positive.

Finding Do-Follow Blogs

So how do you find do-follow blogs to comment on?

That’s the easy bit. There’s even a free tool that you can use, which I’ll tell you about in a minute.

But first, because I don’t want you to become too dependant on software or apps, I’m going to teach you how to find all the blogs you’ll ever need manually, so your education with Profit Copilot is future-proofed.

For this you’re gonna need a search engine, and the Big G will do just fine.

Here we’re gonna use a boolean search string. Sounds complicated, it’s not really, all you gotta do is copy & paste, and make a minor change to the query.

Let’s pretend that your blog is all about Blue Widgets, and you wanna find some do-follow blogs to comment on.

In that instance, you’d use this string:

Blue Widgets “Notify me of follow-up comments?”+”Submit the word you see below:”

Simple, right? There are loads of strings you can use.

To find WordPress blogs in your niche that accept comments, you’d use:

Blue Widgets “no comments posted yet”

For ExpressEngine blogs:

blue widgets “powered by expressionengine” “post a comment”

These are a great starting point, but if you want to delve deeper into the world of boolean strings, for blog commenting, then here’s the tool I mentioned earlier.

It’s a website called Drop My Link. You gotta subscribe to the mailing list to use it properly, but it seems to be run by a decent guy who isn’t trying to pitch you one crap offer after another.

You just put in a keyword or a niche, choose what kind of backlinks you’d like, and it will take you to a Google search results page of full of relevant sites that allow you to publish comments.

It’s a massive time saver.

So, to sum up, your take away should be:

  • Use boolean search strings to find blogs
  • Treat the comment section the same as any other community
  • Make high quality and positive contributions

Hopefully you now have a solid strategy you can use to get do-follow links to your blog, and a bit more traffic along the way.

How to get your traffic to spend like crazy

Today I’m gonna show you the EXACT strategy I use to introduce myself to new website visitors, turn them into email subscribers, and eventually happy students.

To help explain it in the best way that I can, I’m going to colour-code every stage of the process.

And hopefully by the end of this post you’re gonna know how to:

  • Increase your traffic
  • Build your email list faster
  • Get more students

All good?

You can watch the video above if you like, there might even be a diagram to help. Or maybe, if you’re more into all that fancy-reading stuff, there’s a blog post for the intellectuals.

But first, here’s a little refresher in what traffic temperature is, and why it matters. This important if you wanna sell stuff online.

Traffic Temperatures

  • Cold traffic = doesn’t know who you are, or anything about you
  • Warm traffic = kinda knows who you are, like what they see
  • Hot traffic = these guys buy your stuff like it’s going outta style

Funnel Stages

So we got 3 levels to work with. These just-so-happen to line up perfectly with the stages of a basic sales funnel.

  • Awareness = they read your blog for the first time
  • Acquisition = they subscribe to your email list
  • Conversion = they buy your product

Ok, now that we’ve got that outta the way, let’s get down to the nitty-gritty and make some sales.

Obviously we need a piece of killer content for every traffic type, at every stage of the funnel. How do we get that content?

Where Do You Start?

We start at the end result of what you wanna achieve. So I’m gonna assume that you’re selling products and the end result you want is a sale.

You don’t have to make any new content for this, and that means you can get more from less. Your existing content is gonna do just fine, if it’s related to information or e-learning.

This will work great with videos or ebooks, so take your product and split it up into smaller chunks.

Take one of the chunks and turn it into a lead magnet.

This makes sure that your product is highly desirable to the people who have subscribed to your list. So naturally, your sales are going to increase. KABOOM!

But wait, how are ya gonna get targeted people (people who are REALLY interested in your stuff) to subscribe to the email list?

We repeat the process, but this time with the lead magnet. So we split it up into smaller chunks and turn one of the pieces into an epic blog post.

Epic? I’ll run you through it in a second, it’s pretty easy.

But first an example is in order.

An Example

So let’s pretend your product is all about maintaining a tropical fish tank, but it can be about anything you like.

The curriculum might look like this:

  • Tank sizes
  • Pumps, filters & thermometers
  • Treatments & additives (lead magnet)
  • Fish species 

In this instance, we take the module about treatments & additives and turn it into a lead magnet.

Now that’s a fairly valuable lead magnet, right? So we repeat the process and split it up further:

  • Treatments & additives
    • Foundation powder (epic blog post)
    • Water conditioner (lead magnet)

Now we’ve got a piece of content for every stage of the funnel.

The blog post is an ideal way to pull new traffic to your site (cold), the lead magnet is great to entice people to subscribe to your list (warm), and your product is attractive enough to covert them into buyers (hot).

See how it works?

What’s happening here is this; your blog post is giving your audience absolute value up-front, for free. But it doesn’t have everything they need – if they want to ascend further and get more value from you, you’re giving them the opportunity to subscribe to your email list, where they can get more detail.

It’s important to NOT pull a bait & switch here (or anywhere else, ever).

You can now easily transition the conversation and move cold traffic from reading a blog post, to becoming a prospect, to becoming a customer. And you didn’t have to get all weird or hypey to do it.

Chances are, your subscribers will be fall over themselves to buy your product because it meets their needs perfectly.

  • Blog post – cold traffic
  • Lead magnet – warm traffic
  • Product – hot traffic

But where do you get traffic from? Here’s what’s working for me.

Oh, and I promised to show you how to make your blog posts epic.

Epic requires a bit more work, but it’s worth it. Check this out.

Bonus Tip

When it comes to the blog post it’s important that you deliver really good stuff.

Give part of the solution, a little victory that makes them wonder what kind of awesome content you’ve got for them locked away behind the scenes.

How do you make sure your blog post is the best it can be?

When you’ve got it all written out and you know it’s a good post, spend at least another hour working on it.

Add some downloadable content, or make a shareable image, or turn it into an info graphic. Do something that massively increases the value.

That’s how you take a good blog post and turn it into a great one, that encourages people to subscribe to your list, who want to become your customers.

And that, my friend, is real life alchemy.

7+ traffic sources for your blog (that aren’t Facebook)

The sky is falling! The sky is falling!

Er, probably not.

But speaking of the sky… (how’s that for a segue?)… I often look up and wonder about all those planets orbiting around distant stars. I think about how everything in nature is a series of repeating patterns, endless cycles, fractals, and spirals. Nature repeating itself over and over.

And if you’ve been around long enough in this Internet marketing stuff, then you’ll have no doubt noticed some interesting patterns of your own.

Remember when Google created the Adwords platform?

If you don’t remember, or if you weren’t involved with this thing of ours back then, let me explain.

Up until that point, if you wanted traffic to your website then you’d have to rely on search engines, keyword stuffing, forum signatures and begging other sites.

Targeted traffic wasn’t that much of a consideration because we didn’t have an easy way to get any. Oh if only we could click a few buttons and traffic would come rushing in! Google was listening and our prayers were answered.

When Adwords came along they gave us a way to beat the corrupt SEO system. We could instantly put our sites right in front of the people we wanted to reach.

And the best thing of all; it didn’t cost much.

The return on investment for a high-converting page was obscenely good.

So what went wrong?

Because the placement of the ad was determined through bidding, the more people who used the platform, the higher the cost of clicks increased. No biggie really, that’s to be expected – it’s just the market deciding what the value of a product should be, normal stuff. But because most businesses had a similar ad budget, the prices wouldn’t go crazy. So there was enough room for everybody.

But what happens when you’re no longer competing with businesses that are a similar size to yours?

Well, it wasn’t too long before the big guys got wind of things.

They came rolling along with their hundred-million dollar ad budgets. You see, no longer were they buying double-page spreads in national newspapers and glossy magazines, nope, instead they were splashing their budget all over Adwords, forcing prices up.

Regular sized businesses, and in particular bloggers and soloprenuers, just couldn’t afford to compete there any more. The price of clicks went from less than 10 cents right up to several dollars, and that pushed a lot of small businesses out.

Now, if I had to choose one word to sum up this online business thing, it’s ‘adaptation’.

Nothing stays the same online for long; we’ve all been there… if Google improves the search algorithm and your website drops to the bottom of the SERP’s.

Or if your autoresponder’s IP address gets blacklisted, and people stop receiving your emails. Or if your hosting provider says you’re using up too many resources and shuts you down.

The amount of things beyond our control is enormous, that’s why it’s important to put energy into the things you can control (like building an email list, yo).

The point is, your online business is always going to face challenges. If this stuff was super-duper-easy then everybody would be doing it.

So yep, those mega-corps can jump in and make things harder, or even make it impossible for us to use a platform, but that’s okay, we’ll adapt and recover.

But at around the same time that spending money on Adwords became a bad investment, the Facebook ads platform was starting to look like a fairly decent option.

So naturally a lot of small businesses set up shop there. And because of Facebook’s advanced data-mining capabilities that allowed us to target people in new and ridiculously accurate ways, we never looked back.

Until now, that is.

Right now Facebook is the place to advertise. It’s easy to use, its cost effective, the reporting is just outta-this-freakin’-world, and we can reach hundreds of thousands, if not even millions of people, very quickly.

But is history is about to repeat itself?

Some experts are beginning to think so, and I’ve also heard rumblings that the increasing price is starting to driving people away from the platform.

It might be just a few influencers getting jittery, or it could be an ultra-secret disinformation campaign designed to deter… oh wait, no it’s not, sorry. I do lurv a good conspiracy though.

But if things do go south then we’re gonna need a contingency plan, right? It’s a ‘hope for sunshine, plan for rain’, kinda situation.

So with that in mind, I’ve compiled a list of alternative advertising platforms, you know, just in-case (…bookmark this post, maybe?).

Bing ads

LinkedIn

Youtube

Stumbleupon

Yahoo ads

Quantcast

Yelp

Trip Advisor 

Taboola

Outbrain

Disqus

Ad Roll

Ad Blade

I might have already mentioned it in the video, but I only have experience with a handful of these and plan to test the others out in the next few months. Who knows, it might lead to a follow-up blog post, unless I’m silenced by the perpetrators of an ultra-secret disinformation campaign…

Anyway, hopefully things will stay relatively stable with Facebook for a long time to come, but either way it’s just a smart move to diversify your traffic strategy so you don’t put all your eggs in one basket.

That’s all from me, for today. Take it easy.

How to double your sales quickly

Don’t have a product to sell yet?
Well, lookie here… make an ebook in 20 minutes

I know you love making sales! I love making sales!

It should be a primary focus of your website; right next to delivering awesome value and making it fun.

So let’s double your sales!

Because without ’em, all that lovely moolah flowing towards our little blogs would quickly dry up, and then we’d have to go back to having “a proper job” (and they usually come with one of those bosses that we managed to fire). #Awkward.

Or maybe you’re not quite there yet and still working towards going full-time with your site. Well, this tactic might help you get there a little bit sooner.

But you absolutely gotta be selling products to make this work.

So here’s a fresh way to get double, or triple or even quadruple your sales, without that much extra work.

Sounds good right?

Double your sales?

Here’s the tactic that’s gonna boost yer sales two-fold, three-fold, or whatever-fold you like, depending on how much extra work you can be bothered putting in…

For this I’m gonna assume that you’re making and selling digital products through your website.

Okay, so what usually happens after you make a product that’s so awesome it’s just gonna blow your customers minds?

Well, the savvy product creator is gonna make at least one bonus product – of equal value to, or even better than, the core product.

This helps to sweeten the deal, and makes the offer way more desirable.

So you got your core product done and your bonus is all sorted.

What’s gonna be next on your list of things to do?

To write an awesome sales page that shows off your core product in the best possible light, hit publish, and give yourself a good pat on the back.

Job done? Well, almost.

This is how you’re gonna double your sales.

What you gotta do next is write a second sales page.

Now this is were it gets interesting… this time instead of writing about how great your main product is, you write about how awesome the bonus product is.

Yup, you just switch the products round. A super-simple way to multiply the number of times you can pitch the same stuff.

Double your niche?

So what’s happening here as a result?

Because your sales copy is gonna be different, the page now speaks to a completely different person.

And they’ve got a completely different problem to solve, right?

That means you’re now in a second niche. Ta-da!

But imagine if you’ve got 3 bonuses.

Or 4 bonuses. Or 5.

That’s 3+ more potential niches you can walk into straight away, and get 3+ times the amount of customers.

And it hasn’t taken too much extra work to achieve.

Write a new sales page for every bonus, throw it online and send traffic to it. Easy stuff.

The take-away?

Here’s the take-away, for you scrollers:

  • Create a second sales page
  • Position your bonus product as the main product
  • Advertise it in a separate niche

You’re also gonna have to set up a brand new funnel too, and go through all the tweaking just like you did with your first sales page, if you wanna get the new one converting too.

But, it means you don’t have to do niche research and you don’t have to make a new product.

It’s a fairly quick and easy way to double your sales. Now, I must sleep. Yawn. G’night.

Don’t have a product to sell yet?
Well, lookie here… make an ebook in 20 minutes

3 Ways To Get More Comments On Your Blog

Today’s video is all about increasing comments on your blog.

Here you can see the daily number of comments that the blog is receiving, and on some days it’s approaching 180, nearly 200 comments a day. So that’s pretty good.

And the reason I’m using Disqus instead of the default WordPress commenting system is because it gives me awesome analytics like this so I can clearly see what’s working on my site. But if you know of a system that does this better, please do let me know, because Disqus only keeps the data for one year.

So the numbers look pretty good, we’ve got traffic coming to the blog, people are engaging with the content and commenting on the articles. It’s looking pretty good. So. how did we do this?

I’m going to show you.

I’m going to give you 3 strategies that work, that you can implement on your blog right now, to increase your comments. Right, let’s get started.

Controversy

The first tip I’ve got for you is; Use controversy. I know it’s a scary thought, you don’t want to offend people, you don’t want to annoy people. I get that. But on the flip side, when you say the things that other people are thinking, you give them a voice, you validate them. And they align themselves with you, and your brand – often quite deeply, and you become their champion.

But you gotta do this in the right way, ok. Don’t start picking on people in an attempt to create controversy. In fact, it’s probably better to just attack an idea, or a value, instead of an individual. So attack the thing that somebody stands for.

For example, in the digital marketing niche, I frequently attack the ‘something for nothing’ mentality that a lot of marketers try to promote. I think it’s absolutely disgusting that some marketers celebrate laziness, and trick people into starting businesses that don’t deliver value or improve people’s lives in some way.

I’ll save that rant for another time. But find your opinion on something and stick to your guns.

Another important thing to understand about controversy is, you have to do your research.

You gotta know the facts, and if you can, use data to support your argument. Make sure you’re well armed before you go into battle.

Ask your list

Ok tip number 2; Ask your email list. If there’s one thing every blog needs, it’s a way to collect email addresses. You can have an empty blog post with a single opt-in form and it’s still more valuable to your business than a 2,000-word article. That’s because there is nothing more valuable to your business than your mailing list.

Every time you publish a new post, you just hit the send button and tell your email subscribers.

Give them a good reason to open your email. Then give them 3 good reasons to click on the link to your post and then ASK them to comment. It’s a simple as that. People need to be reminded that they can express their opinion.

When I ask my email subscribers to comment on a new post, the number of comments across the entire site can increase by around 10%. So that’s not too bad, right? And the bigger your email list, the more traffic you can send to your blog and the people will comment on your posts.

And then, as cold traffic hits your blog, they’ll see the discussion and be more likely to engage with the content. So use your email list as a way to seed the discussion and foster community.

Comment on other blogs

So tip number 3; Comment on other blogs. This is really easy and fun to do. So find other blogs in your niche and get involved.

Start looking at the comment section of these blogs as communities – because that’s exactly what they are. And how do you gain attention and become attractive towards a community, by contributing, by helping out, by adding value.

So don’t leave one-liners or generic comments. Be honest and authentic about the article you’re commenting on and share your opinion as clearly as you can. If you can find and extra insight or a different way of looking at the article, then you’ll stand out. What I’ve found is, with a lot of blogs, there’s often a community of people who comment on each other’s posts. So they tend to be really supportive groups that encourage and reward participation.

That’s almost it, but I’ve got one more bonus idea for you.

Now, this is something I’m about to try for myself, so I can’t show you any results from this right now. So I don’t know how effective this is at the moment but I thought I’d share the basic idea with you anyway, in case you wanted to do your own test.

And that’s using a WordPress plugin called Comment Luv. But at the time of shooting this video, I don’t know if it’s being maintained and updated, so use at your own risk.

It works like this. It lets people share their latest blog post inside their comment. So you’re giving people an additional reason to comment on your posts because they’ll get more exposure for their own blog when they do.

Ok, I can imagine that the potential for abuse is pretty high, but with the right management and anti-spam protection, it could be a great way to get people interacting with your content. I’m going to try it, and I’ll report back to you with the results.

Right, so now you’ve got some fresh ideas to increase your blog comments.

5 Tips For Guest Blogging Success

Here’s a proven way to increase traffic to your website, improve the position of your website in the search engines, establish yourself as a trusted authority, and quickly build your email list. Today is all about the right way, and the wrong way, to do some guest blogging.

DOWNLOAD HANDY SPREADSHEET

So, what qualifies ME to teach YOU about guest blogging? Well, that’s a fair question. You see, my inbox is flooded every day with people who want to become a guest blogger on one of my websites, so I know, from an editor’s point of view, what works.

And also, about 7 years ago, I was invited to become a moderator on one of the best resources for guest bloggers. And while I haven’t been very active lately, it has allowed me to see what works and what doesn’t. And that’s a website called MyBlogGuest.com and it’s a great place to network.

It was started by a marketing expert called Ann Smarty, who is among a handful of people whose advice I trust when it comes to SEO. And if you want to find blogs that accept guest post, or if you’re looking for guest bloggers to contribute to YOUR site, then My Blog Guest is a good place to start.

Ok, so let’s have a look at the right way to do it and the wrong way to do it. So let’s go to my email inbox and I’ll show you the kind of thing I receive, and what works and what doesn’t.

Right, here you can see that it’s full of people asking to post on one of my websites. Now because the volume is so great, even if I wanted to, I wouldn’t have the time to publish all of these guest posts. The sad thing is, I have to reject most of these, in fact, I reject more than 90% of the submissions I receive… in truth it’s actually closer to 98%.

So roughly, out of every 100 people who want to post on the site, I only end up accepting 2 articles. And that’s because most of the people who contact me are screwing things up.

Which is great for you though, because I’m going to show you how to do it properly, and that means I’m going to give you the best chance of success. So when you do it the right way, you’re already miles ahead of everyone else.

Common mistakes

Right, let’s take a look at how it SHOULD NOT be done – so you don’t make these mistakes. Obviously, I don’t want to embarrass anybody, so I’m going to hide their personal details.

Let’s start with this one. Things start off ok, this person is asking who she should contact about the website, it’s a reasonable question. No problems there. But once she gets that information, look at the response.

She asks 4 questions, and they are all about what she can gain from the guest post.

At this point, we haven’t discussed if I’ll even accept a submission, we haven’t discussed the nature of the content, we haven’t discussed payment or anything else.

So this immediately tells me that this person isn’t interested in helping my readers, she’s only concerned about what she can get. Which is ok, that’s normal, but when you approach websites it’s important to think about their readers and their needs.

Ok, let’s look at another one, in the ‘how NOT to do it’ portion.

Here, the person is sending the SAME article to dozens of editors. In the subject title, he is begging all of us to publish his article. And what happens on the Internet when you try to appeal to everybody? That’s right, nobody pays attention.

Right, one last example of the wrong way to do it. Here we’ve got someone who hasn’t really looked at my website, and he wants to publish something that isn’t relevant to MY audience. And because he didn’t receive a response from me the first time, he comes back to negotiate the link in his bio. This isn’t cool.

 

The right way to do it

To make sure you don’t make the same mistakes as these guys, I’m going to show you how to do it the right way.

First I’ll show you a guest post offer that I DID accept, and then I’ll give you some additional ideas you can use to make your offers more appealing to editors.

So, look at this. In this email, the sender introduces herself in the correct way. She tells me directly which website she runs, and how it shares the same values as my website.

She’s clearly looked through my site. She makes article suggestions that WILL be of interest to my readers. Then, she provides examples of her previous articles and asks for more information about my posting guidelines.

And that’s how it’s done. It’s courteous, it’s professional, it’s direct and most importantly, it shows that she cares about my readers. Fantastic. Of course, I jumped at the chance to publish her work, because her values aligned with the values of my readers.

Right, so next I’m going to give you some extra tips so you can get the best possible results.

Do your research

Number 1. Do your research. Yes, it’s boring, it’s tedious, but it’s essential. You need to know exactly WHO is going to WANT to read your guest posts. When you’re looking at potential guest blogging opportunities and finding sites to approach, you need to understand the demographics and psychographics of their readers.

So find out their average age, the countries they live in, what their problems are, what they’re afraid of, what they aspire to become, what their goals are. Don’t skip this step, it’s vital. Specifically look for topics and issues that are NOT being covered on the blog – maybe the blog needs someone to fill that gap.

Grab attention

Number 2. Grab attention. You only have a few seconds to grab and hold an editor’s attention, so it’s important that you make the right first impression. They will decide if your guest post will be accepted or rejected. And grabbing their attention starts with the subject line of the email. If you know the editor’s name, use it here.

Also mention the name of the website – without the suffix, without the dot com, for example, otherwise it looks spammy. Then in the body of the email get straight to the point. Don’t waffle about how much you love their website because most editors are immune to flattery. Tell them what you’re offering, and how it might appeal to their readers.

Give editors a headline

Number 3. Give the editor some ideas for a headline. When you’re pitching content ideas, even if you haven’t written the article yet, ignite their imagination. This also makes an editor’s job easier. You see, headlines need to be punchy and catchy, so take some time to think about this.

Think about the SEO impact of your headline, does it have the right keywords, is there an emotional trigger? Are you making a promise or including a benefit in the headline? And also, it could be a good idea to study the kinds of headlines the website is already using, and match yours – but don’t copy, just make sure that your headline shares the same voice.

Solve a problem

Number 4. Solve a problem. Because you’ve done your research, you now know the precise type of content the blog readers want. And because you know what kind of problems they’re trying to overcome, you’re in a fantastic position to help them solve some of those problems.

But don’t overdo it, keep your guest post tightly focused on solving just one problem. Simplify the process for them – make it quick and easy, show them how they can get results and dispel some myths along the way.

Use your link to convert

Number 5. Use your bio link to convert traffic. Most blogs have some kind of guidelines when it comes to linking to external sites, so double check what the policy is. Almost every blog will allow you to have a link in your author bio.

And while a lot of guest bloggers just link to their homepage, I encourage everyone to use this opportunity to convert the new traffic you’re getting into prospects, by sending them to a lead capture page, a squeeze page, so you can follow up with them another time, and convert that cold traffic into buyers.

Ok, so that’s 5 simple tips that you can use to get better results from guest blogging. But, you know me, and I like to go the extra mile for you, so here’s an extra bonus tip for you.

Bonus: Track your results

Bonus tip. Track your results. Ok, this is more than just keeping an eye on your analytics. Here you’re going to track what’s working and get organized for repeat guest blogging opportunities.

This is important because it’s not always the big traffic sites that produce the best results, sometimes you might find that traffic from smaller blogs can give higher conversions because they could be a lot more ‘niche’, more tightly focused.

If you’re solely looking at the traffic stats, you will miss a lot of vital info. So for this, we need a way to keep track of everything. We’re going to use Google Docs or any other spreadsheet software you like.

In fact, I’ll give you a spreadsheet that you can download and use for yourself because I want to make life a bit easier on you.  So download it now, the link will be underneath this video. So download it and save it to the folder you made earlier.

Ok, the spreadsheet has 7 columns, and I’ve done most of the work for you and added everything you need, right off the bat. The first column is going to be the blog’s address, this is the URL of the blog you want to post on. So drop that in there. Next, we need to keep a record of the editor’s name, and then their email address.

The next column is the niche, or the passion, the reason for the blog to exist. Then we keep a record of the editor’s response. Even if they ignore you, it’s worth making a note.

Then you need to track of WHERE your guest post has been published. This to help us to find the article and reply to comments and see how it’s doing.

And then finally we keep a note of the results that we have achieved, so things like traffic spikes, a boost in email subscribers, a jump in sales and all that kind of thing.

.And, in the spreadsheet I’ve also added my contact details in there for you, should you want to guest post on Profit Co-pilot.

Ok great. If you apply everything you’ve learned here today, your guest blogging efforts are going to improve. You’ve seen the right way to do it, and the wrong way to do it. You’ve learned 5 tips to get awesome results. And you’ve got a spreadsheet for free, to help you to keep track of your results and organize all your guest blogging efforts.

Supercharge Your Blog Posts With NLP

What if you could get more people to read your blog posts, get more people to engage with your content and ultimately get more people to buy your stuff, as a result, because they see you as someone who’s on their side and know how to teach them to get what they need, in the right way?

If that sounds like something that would be useful to you, stay tuned and watch this because today you’re going to learn how to supercharge your blog posts using NLP.

Download Handy Sheet

Write Better Blog Posts

So today you’re going to learn a few essential tips that will help you to improve your blog posts. This is a great way to captivate your audience, so they become more engaged with your message and ultimately buy more of your stuff.

And to do this we’re also going to use some NLP.

The Strategy

I know that some people freak out when they think of NLP – but it’s not black magic that you can use to force people to do whatever you want. There’s a misconception about NLP, and I know because I’ve been studying it for years.

In reality, it’s just a series of simple psychological techniques that you can use to make your message clearer and easier to understand. So today we’re going to use it to enhance the way you teach and the way you structure your blog posts. So this is going to help your readers to understand things better, and so they get better results from reading your stuff. That means we’re mainly using NLP for the benefit of your readers.

And I’m going to give you a rundown of the easiest ways to improve your blog posts and I’m gonna list them out for you. So you might want to pause this video, and create a new folder on your desktop because I’ve got a diagram that you can download and keep, and that will help you to remember this stuff for the future because you’ll probably forget it otherwise, right? We all forget important stuff, don’t we?

So create a new folder now, and call it ‘profit copilot tips’, or something else descriptive and we’ll come back to this later on.

Using NLP

Ok, so, the first tip, number 1, – and possibly the most important is the post title. I mean think about it ok. Chances are your post is listed somewhere among many others… maybe in the search engine results page, and so you need a strong title that stands out so more people click on it and read your post.

I know some of you guys struggle with this, it’s a tricky thing to learn and I’m just as guilty as anybody else for putting headlines on the back burner. But it’s ok because I’ve got some really simple ideas you can use if you’re stuck. Ok, we can use three types of psychological triggers, so we’re injecting some NLP into the title.

Psychological Triggers

The first trigger is ‘curiosity’ because it can make content feel irresistible, it’s a deep emotion that’s closely linked to desire and anticipation. Just look at a number of headlines in magazines that use this because most of them play on this trigger. The next trigger is ‘a special announcement’ because people like to be the first to hear exclusive things. And then the last trigger we’re looking at today is ‘self-interest’, because this speaks to desire, to people’s fears and their needs.

Just look at a number of headlines in magazines that use this because most of them play on this trigger. The next trigger is ‘a special announcement’ because people like to be the first to hear exclusive things. And then the last trigger we’re looking at today is ‘self-interest’, because this speaks to desire, to people’s fears and their needs.

And then the last trigger we’re looking at today is ‘self-interest’, because this speaks to desire, to people’s fears and their needs.

A good way to structure your title is to include a benefit or a promise. I’ll give you some examples that have been proven to work because they’re from Jonathan Fields, so you could have something like….

“Are your sleep habits making you fat, nasty and dumb?”… Or how about something like… “How to Lose 20 lbs. of Fat in 30 Days… Without Doing Any Exercise”.

Ok, these are very powerful headlines that you can use to inspire you. Here is a link to Jonathan’s blog post about headlines.

And also, as Ryan Biddulph from Blogging from Paradise points out, you don’t need to spend ages crafting these headlines, just an extra 5 or 10 minutes can create the world of difference. In fact, Ryan has a whole bunch of his own awesome tips for writing better titles.

Ok, so now you know how to get attention, great, but how are you going to make your posts the best they can be? How are you going to make sure people clearly understand what you’re saying, and learn whatever you’re teaching them, and get the results they want?

The 4Mat Structure

For that we can turn to a structure that’s frequently used in NLP, it’s called the 4MAT. And it was created an ‘expert of learning’, called Bernice McCarthy.

Here, we present content in four distinct sections, and that makes it easy for the reader to consume and understand the message.

Let’s go through each of sections now and discover the best way to present your content, so it appeals to the 4 different types of learners – so this makes your content easily understood.

The Why

The first section of your blog post is called ‘the why’. So you explain why the thing you’re teaching is important. So you might talk about the end results. You’d explain the overall promise you’re making and why they should learn from you. This also helps to hold people’s attention, because you immediately give them a good reason to stick around on the page.

The What

The second section is called ‘the what’. Here you explain what they’re going to learn from you. And this helps them to understand what they’re learning. So think about all the things they need to know in order to do something, and here you’d present the facts and figures that support whatever you’re teaching.

The How

And then we move onto the main section, ‘the how’. This is where you teach your readers how to do something, this is the main bulk of your content, this is where you do the teaching portion of the blog post. I’d recommend that at least 50% – 60% of your post is made up of ‘the how’. So you’d teach your readers how to do something new, maybe you’d go through it all step by step, but here is where you go into specific detail.

Now, you might be thinking, if the how is so important, why don’t we start with that? Well, you could but you’d probably end up confusing your readers – you need to ease them into things a bit, and give them a good run-up to jumping in and getting their hands dirty. So we use the why to explain the importance of something, we use the what to explain what they’re going to learn, and then we use the how to explain how they should do it.

The If

Which brings us to the final section, the if. This is where you explain what will happen if they follow your advice and take action. Or you can explain what will happen if they don’t follow your advice. This is where you paint a picture of the end results. Now, at this section you also have an opportunity to ‘lift-up’ your audience, to motivate them and encourage them to take action, to get the results they want.

So what you’re doing here, is making it easy for people to understand your message. When you make things possible for people, when you break down the walls and the hurdles that prevent people from achieving their goals when you show them that it can be a reality, then they’ll come back to you again and again.

And that’s how you create engaging content that people will love. So, if you follow this structure your ability to teach will be improved, which means your audience has a better understanding of what they need to do, which means they get more of the results they want. And they see you as a trusted advisor because you’re giving them what they need.

Bonus

I’ve also got one more bonus tip for you, but this time it’s got nothing to do with NLP – instead, it’s a great tool I found that has helped me to improve my blog posts. And you can get it from grammarly.com – it’s a spelling and grammar checker that’s free to use and it sits inside the browser as an app, and automatically scans everything you write, as you’re writing it. It’s helped me out a lot and I’m making fewer mistakes as a result. So it might help you too if you write a lot.

Ok, so before I go, as I mentioned earlier you can download the diagram I made for you that explains everything that we spoke about today – you can keep it, so you don’t forget about any of this in the future. Just download it now and save it to the folder you made earlier.

Right, I think that’s about it for today, if you’ve found this to be useful then you might like my other videos and you can get them when you go to profitcopilot.com/subscribe and jump on the mailing list.

How to get targeted traffic for free

You won’t believe how badly I screwed up. Check this out. You’re going to see how we took a website that WAS getting over 1000 unique visitors every day and messed things up so much that it dropped to less than 50 people a day.  EVEN THOUGH we used the exact same traffic sources consistently, every single day. 

Well, I’m going to show you how you can avoid making the same mistake and drive targeted traffic to your website as a result. 

DOWNLOAD THE WORKSHEET HERE

Rush Transcript

You know how all those hyped-up marketing videos ONLY ever show you the flashy stuff, how they get amazing results and make it look easy, and never show you the mistakes, the reality of what actually goes into building a successful website? Well, I’m not going to do that.

I’m going to show you what actually happens behind the scenes. This is the stuff that nobody talks about because most people who make these kinda videos want to appear flawless, but that’s not real, is it? We all screw up and that’s absolutely normal.

So if you’re worried that your website isn’t doing as well as it could be, or it’s not doing as well as someone else’s, then stop beating yourself up ok? Nobody gets things perfect all the time.

Listen, I’ve been doing this stuff for about 20 years right, I’ve literally devoted my life to digital marketing, I eat, sleep and breathe this stuff, and I’m still making mistakes. It’s perfectly fine to screw up, so don’t feel bad about it, it’s all ok.  

So today it’s all about how I’ve failed this month and how you can avoid making the same mistakes as me. But before we get into things, pause the video now and go create a new folder on your desktop and call it Profit Copilot tips. Or something else descriptive because you’ll be using this later in the video. You see, my videos are designed so you to take action, so you can get the results you want, so do your website a favor and follow along.  

Avatars are essential for targeted traffic

Ok, when it comes to getting traffic to your website, you’ve probably heard of the term ‘avatar’, right? You might know it by another name, ‘customer profile; ‘target market’, ‘buyer persona’, it doesn’t matter, it’s all the same thing and it’s like the first rule of digital marketing, An avatar is just a profile of your ideal client, your ideal customer, or the specific type of person that your blog will speak to. Think of it, primarily as a set of values and interests.

So today we’re going back to basics and figuring out why a customer avatar is so important and how you can create one from scratch, in around 10 minutes. I’ll walk you through it. This is a crucial step because if you mess this up, then you’re not going to get anywhere. So I’ll show you how to make an avatar for your website and I’ll show you how bad things can get when you don’t stick to one of the fundamental rules of digital marketing.

And if you don’t get this right, then you’re not going to be able to SEO your website properly, in a way that gets meaningful results anyway, you’re not going to be successful with building an email list, you’re not going to get conversions, so you won’t make many sales.

You see, the first thing I ask any potential client is “Who are you trying to speak to? Who are you targeting?”… And every now and then, I get a someone who thinks their website appeals to everybody, these clients are typically they’re new to the Internet so I gently explain that a website needs to operate within a fixed boundary, that the content needs to be tightly focused and cater to one specific interest, otherwise it will appeal to nobody.

So have a look at Google analytics, and this is a test website we started at the beginning of the month. This is a website that plays on controversy, it’s a political website but it’s nothing too serious, we’re only investing a few minutes into this each day – it’s actually one we set up just to experiment with and try new things. And as you can see, things started out pretty good, we were getting a good supply of traffic pretty quickly and it looked promising.

Then, towards the middle of the month it peaks and then the traffic starts to fall off. Then we have this slow descent from thousands of people hitting the website, down to just a fraction towards the end of the month.

This is exactly what we don’t want to see. Ideally, we want the traffic to continue growing, or at least level out to a consistent and stable amount. Now, we didn’t change the source of traffic, the only changes we made, were to the type of content being published on the site.

So we started a new website, drove traffic to it, then we somehow steered off course and ended up going nowhere with it. So what happened? What went wrong, and can it be fixed? Well firstly, yes, it can be fixed and I’ll explain how we’re going to do that. You see, here’s what happened.

When we first set up the website, we made an avatar and it worked out great.

We knew:

  • WHO we were speaking to
  • WHAT kind of content to publish
  • WHERE to promote that content

Those three things all worked perfectly together, everything was in sync.

But as the days went by, and maybe you’ve experienced this too, we started to diverge away from what the avatar would be interested in, and instead, we started publishing content that WE found interesting. But everything else stayed the same, the promotional vehicles stayed the same and the traffic sources didn’t change.  

Now, because we often become emotionally attached to the projects we’re involved with, it’s easy to lose focus on what’s actually working and on what’s producing the highest rewards. It’s an easy trap to fall into, and start believing that JUST because YOU find something interesting, then other people will too. And that’s not always the case – in fact, generally, it’s pretty rare when that happens, unless you’re talking to people who share that specific interest.

You see, in this instance, the website started to serve our own needs, our own interests, instead of the needs of our avatar. And this is a very common mistake to make. 

What’s the right template?

Ok, so now we know WHY an avatar is important, how do we make one?

Well, it’s pretty easy to do and we can delve really deep into avatars and go into a lot of detail depending on what stage of the funnel you’re focusing on – especially if you’re planning to sell products and services. But for the moment, let’s keep things really simple and just focus on just the things that will drive the RIGHT KIND of traffic to your blog posts.

So I’ll give you an example right now, and you can use this as a template to build your own avatars. In this example, let’s pretend that you have a blog that’s all about making videos. I’m going to use myself as the avatar because I’m really into shooting videos, as you can tell, and I’m spending a lot of time researching and learning about it all. In fact, I’ve been learning about shooting video for over a decade, so I’m devoted to learning as much as I can about it.

So if you had a blog that was all about making videos, the avatar might look something like this.

 

Interests

Ok, on the left-hand side, we have a list of interests. Keep this as specific as you can, so start with an interest, like ‘shooting videos’… and then drill down a little further and get more specific.

Things like the types of cameras available – I’ve got a few different cameras and I’m always looking at what’s new. I also spend a lot of time reading about editing software, the production techniques and how to get good results – again, I use a couple of different software programs depending on what I want to achieve. Another topic I invest a lot of time and money into is getting good audio for my videos.

At any one time, my desk is covered with 4 or 5 different microphones because each one is used in a slightly different way. Then I’m always looking at places to host videos – which isn’t always Youtube because I need to secure some of my videos and keep them exclusive for my customers. And then finally, lighting is another really important topic that I spend a lot of time learning about. So when you have your own list of topics, you can almost think of these as the categories on your blog.

So right there, even with this quick example, we’ve got a ton of interests we can use to target the right person with.

What do they want?

Then next, we need to think about what your website visitor wants to do, what they want to achieve. In this case, the avatar wants to create high-quality videos, and they want to share solid information. So we need to make sure that the information we give them is really good.

What do they avoid?

Then we move onto the stuff they want to avoid, so here we’ve got ‘amateur advice’, so I avoid information from people who don’t have much experience. I also avoid cheap and low-quality gear. And the production techniques I learn have to be the industry standard, and I’m not interested in taking shortcuts or cutting corners.

Right, so looking at these three sections will tell you precisely what kind of content to create.

Where are they?

Ok, so, now we need to find out where your avatar hangs out online

Here you’re going to be very specific and you’re going to embed yourself in online communities and contribute value to them. Or, you can pay to advertise on them instead. Either way, you’re going to put your stuff in front of these people – and the important part to remember is, these are the people who are SPECIFICALLY INTERESTED in the content you’re creating.

On this section of the worksheet, this is where you list all the Facebook groups the people who you want to reach hang out in. Write down the URL of the mailing lists they’re on, the youtube channels they subscribe to and the forums they post on. Also, include the Reddit subchannels they use and the URLs of blog and websites they read. So write down the website addresses in this section and now you know precisely where to promote your content.

And of course, this is just the tip of the iceberg when it comes to avatars. We can go into amazing detail if we want to but this is enough to get you started with.

So spend a good 10 minutes or so, get this stuff down in front of you, and you’ll have a clear roadmap on what type of content to make and where to promote it. And when you do things this way, you’re keeping the three fundamental parts of your marketing strategy in perfect alignment.

So the things you need to think about are…

  • What are your ideal website visitors interested in?
  • What makes them happy? What do they want to achieve?
  • What makes them angry? What do they want to avoid?
  • And then finally, where do they hang out? Which places do they congregate in, in large numbers?

Remember at the start of this video, I asked you to make a new folder on your desktop? Well, that’s because I’m giving you a copy of the worksheet we’ve been using. So you can download a blank one right now, so just print it out, fill in the gaps and you’ll have an avatar done in about 10 minutes.

And when you do, I can almost guarantee that if you match the right content to the right audience, you will experience greater success.

And remember at the start when I showed you the stats of a test website that we set up a few weeks ago? Remember how it got decent traffic at the beginning, but because we didn’t stick to the avatar we lost a lot of traffic? Well, it’s really simple to fix this, we just start using the avatar again. So everything we publish has to be in line with what the avatar wants, and not what we want. It’s simple, right?

Here’s what happened when we went back to using the avatar, and as you can see traffic is starting to increase again. It’s going in the right direction now and it’s happening fairly quickly because we’re putting the right content in the right places.

Right, so today you’ve seen what happens when you don’t use an avatar, and that means driving traffic to your website is very difficult, you’ve learned how to create your own avatar and how to put the right content in front of the right audience.

Ok, so I hope you’ve found this to be immensely, and if you have then you might like my other videos, and you can get them when you join my mailing list at profitcopilot.com/subscribe.

Ok, that’s about it from me for today, thank you for checking this out and I’ll see you again next week.

100+ Fiverr Gigs Tested – The 5 Best Gigs On Fiverr For Bloggers

Disclaimer: I proudly receive absolutely no compensation or commission for any of these Fiverr recommendations. I have purchased each one at the full asking price and without revealing my intention to review the respective services. This is for your benefit and peace of mind.  You Get What You Pay For? …

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How a single blog post got 831,224 viral hits for free

What if in just 3 simple steps, you could drive MASSIVE amounts of targeted, VIRAL traffic to your website, for free – and without having to spend hours slaving away writing content?

If that sounds useful to you, then sit back and check this out.

Today I’m going to show you exactly how I got over 800,000 laser targeted visitors to a single blog post, for free, and without investing a great deal of time. So by the end of this video, you’ll know how to get tons of targeted traffic to your blog for free.

I’m going to give you a real life example of how I’ve personally used this technique to get hundreds of thousands of people to ONE of my blog posts.

Look at this:

So obviously traffic is important because it’s the lifeblood of any website, and this is a great way to attract viral traffic to your blog.

Leverage What’s Already Working

What I’m going to show you today is how to find content that is ALREADY popular, and how you can ethically take some of that popularity and direct it to your own blog. So we take something that’s relevant to your audience, something they’ll find interesting, and you re-frame it slightly and add some extra value to it. So you’re improving it, just a little bit. In addition to that viral content that people love to share, you’re delivering a small amount of extra value to your audience.

I’ll run you through this step by step in a second because the three simple steps we need to take are:

  • Step one: Find a popular video on Youtube that’s relevant to your niche.
  • Step two: Add value – So we need a couple of paragraphs of original content that either explains the video or expand on it.
  • Step three: Put your blog post where it will be welcomed, valued and shared.

Ok, let’s see the end results of using this strategy. This is one of my blog posts about internet marketing, in particular, Search Engine Optimisation, and as you can see, it’s received a lot of traffic, around eight hundred thousand page views.

And to get this, all I did was take a video about Search Engine Optimisation. It’s from ‘Search Engine Land’, and it’s a straightforward video, it’s only around three minutes long and it explains what SEO is.

There are hundreds of videos like this on Youtube. But what I was interested in, was the number of views, which here, is a lot.

So, I took that, and here you can see what I’ve done with it. I’ve just pasted it into a blog post, I’ve given it a catchy headline and I’ve added a very short article that took around 10 minutes to write. Is it simple stuff right? Amazing results from leveraging the popularity of other people’s videos.

And this is also great for the person who’s video you’re using. You’re not taking anything away from them, in fact, you’re helping them by spreading their video around and getting more people to watch it. Video creators invite this because their stuff can be embedded into blog posts. So it’s a win-win.

Ok, so let’s go through it all step by step, and I’ll show you how to find the right kind of videos to use.

Find The Right Video

Right, we go to Youtube, and let’s pretend you’re blog is all about ‘weight loss’. For the moment I’m going to keep things fairly general but you can apply whatever works for you here, so I’m going to search for ‘weight loss’ and hit ‘Search’. Great, now we have a list of videos to choose from but we need to narrow it down a bit further, we want to find the ones that are going viral in your niche. We use viral videos because we already know it’s content that people will share. And the whole purpose of this so to get people sharing your posts.

So here we have a ‘filter’ button, click that and choose ‘this month’. Now it’s changed the list to only show videos that were uploaded in the last few weeks. But we need to narrow it down a second time. So click on ‘filter’ again, now choose ‘View Count’, and this will bring back the most popular videos that were uploaded this month.

Now take your time to go through the results pages and choose a relevant video that your audience will find useful.

Add Value

Once you’ve made a choice, just paste it into your blog post and give it a catchy headline. I like to include numbers in my headlines because it stands out and people tend to respond better for some reason.

Then, when I added a small amount of value, I just give some facts and figures that the video didn’t have. You can do that too, or you can give a re-cap of the video. My process for the actual meat of the blog post is to imagine the visitor is on a journey, they’re consuming knowledge that takes them from one place to another, and it’s my job to help guide them in taking the next step.

So, I think about what my visitors need to know NEXT, once the video has finished. What’s going to be the next natural step for them to take, in their journey? So I’m using the video as a starting point, and then I’m carrying them forward with my own brand of education.

Promote It

Ok, so how do you get eyeballs on your blog post? Well, the good news is, this is the easy bit. In pretty much any niche you can think of, there are hundreds of devoted groups and communities out there where people crave information.

In addition to adding value, your job is to put your blog post in front of the people who are keenly interested in its valuable content AND who are likely to share it. Think about places like Facebook groups, Google communities, Reddit subchannels, bulletin boards, anywhere that large numbers of people in your niche hang out.

Remember to be respectful of the community rules, and I’ll also give you a word of caution about using Facebook groups for this. The aim is to get people to share your post, and they CAN’T do that easily if you’re posting in PRIVATE or SECRET Facebook groups, so that’s something to consider. You’ll be better off to invest your time to share it on PUBLIC only groups, that way you’ll get more people sharing the post – and that’s the whole point of this strategy.

Ok, so now you know how to leverage other people’s content, in an ethical way that delivers value to your market, and that lets you drive huge amounts of traffic to your website for free. So that’s all good.

But before I go, let me give you one extra bonus tip. In a previous video I told you about the importance of pixeling your traffic, so you can engage with your visitors and continue to deliver value to them after they’ve left your website. To do that you just copy and paste the facebook pixel code onto your blog and then you can continue to make offers.

So imagine the power of combining that technique with this strategy. If you’re building an email list, this approach is a stealthy, yet ethical way to get thousands of email subscribers pretty quickly.

Ok great, so if you’ve found this useful then you might like my other ones and you can get them when you join my mailing list, at profitcopilot.com/subscribe.

Right, that’s all from me for today, thank you for stopping by and I’ll see you again next time.

How to profit from cold traffic

Today we’re going to talk about how you can increase your revenue, by setting the right goals for your website and how you can actually profit from cold web traffic.

Podcast Version

Rush Transcript

Before we get started, let me give you an example of the end result of getting this right, ok. Have a look at these actual stats from a website we set up JUST a couple of days ago. This is obviously Google Analytics and here we can see that we’re already getting over a thousand visitors a day, to this brand new website.

Let me tell you about this ok, it’s pretty interesting. Before we did anything with this website, before we installed any themes, or published any content, before we did anything, the very first thing we did was decide on what the traffic level should be. In this case, for this website, we decided that 30,000 people a month would be a good figure to work with. That’s around a thousand people a day so we gave ourselves a week to hit that target, for the website to start receiving a thousand people a day. We actually smashed that target and got there on day 2, so the day AFTER it went live, we hit the target, and this is all organic too, which is amazing right?

As you can see we only started sending traffic to this site a couple of days ago, so the bounce rate is going to be high. And if we go down to see which languages the traffic speaks, so we see that 82% of the people who visit this site speak American English, –  this is the most valuable type of traffic to have. Next, we see 9% are UK English, and then finally we see that 2% are Canadian English. So this means that more than 90% of the traffic is made up of English speaking visitors, and that’s very profitable traffic.

We actually want 70% of the traffic to come from just three countries. The goal we decided on at the start was that at least 70% of the total traffic would come from the USA, Canada, and the UK.

Now let’s confirm that at least 70% of the traffic is actually coming from those top three countries. And there we see that over 60% comes from the USA, 11% from Canada, and 7% comes from the UK. Now if we add all this up, we’re again smashing the target that we set, because 80% of the traffic comes from these countries.

Now, you might be thinking, what if all this was just a fluke? Well, to prove that setting goals are important, I’ll show you another example in a second.

But listen, I could show you the traffic I get to my flagship website, but I’m not going to do that because I think that would be unfair to you because that site has been online for ages, it gets millions of hits, I’ve never spent a penny on advertising, and it’s even had its own TV show – which is less exciting than it sounds, but it’s unlikely you’ll have that kind of leverage. So instead, I’m only showing you results from brand new websites, to show you what’s possible when you start setting goals. I only want to give you realistic targets that you’ve got an actual chance of achieving.

Ok, look at this site, which again is another brand new website – and this is collecting stats with Jetpack. I like using Jetpack because the data is right there inside the WordPress Dashboard, but I think it can slow down a blog. So, I don’t think I have to explain this too much, but the target we set for this website was again a thousand visitors a day, and again we smashed it. In fact, as you can see, we frequently get more than four times the amount of traffic we expected.

So, how did we do this? Well, it really all starts with setting the right goals. I mean think about it, when you invest your time into making awesome content that you feel proud of, and that you’re passionate about, you deserve to earn something back from it, right? The traffic sources don’t matter too much, as long it meets the right criteria which I’ll go through with you in a minute.

This is great because you can pull traffic from anyplace you like – and the thing is, not to get too hung up on any single traffic source. We can get traffic from anywhere really, social media, from the press, from search engines, from other blogs, it doesn’t really matter, there are loads of places we can get traffic, that’s the easy bit.

Knowing what types of traffic exist, and to do with each type is the tricky thing. This is important because if you don’t set the right targets then your website is just wandering aimlessly. That means it’s not getting the amount of traffic it needs, it’s not getting the right KIND of traffic, and it’s not making the revenue level you want. The cool thing is though, it’s up to you to set your own targets. That’s why we build websites and blogs and create content right? So we can live life on our own terms, and the website is a reflection of that, so you get to decide what kind of results you want.

So when you start setting goals, you know where you’re going, you know how much traffic you need, you know what kind of traffic to get and you know how much revenue that’ll make.

Now, from this point forward, I’m going to assume a few things ok. The first one is, I’m going to assume you know who your audience is. So many bloggers can’t answer this question, and if you still don’t know who’re audience is, go have a look through the Profit Copilot videos, and I’ll show you how to find out exactly who your target audience is.

This part is important because if you think that your audience includes EVERYBODY, that it’s a general, non-specific audience, or you think that your blog will appeal to everybody, then you’ll actually end up reaching nobody. The worst thing you can do is put content in front of someone who isn’t specifically interested in that type of content.

If you do that, you’ll repel traffic from your website, probably forever. I need to repeat that because I’m seeing some of you guys making this mistake. Choose a single topic for your blog, and publish content that’s ONLY about that topic. If your blog is about technology, don’t publish stuff about weight loss, unless there’s some angle that relates to technology. Keep your message consistent. Keep your content tightly focused on one area.

So if your blog isn’t getting any traction at the moment, double check that you’ve got this fundamental step done and you know exactly who you’re talking to. Go watch my videos about this and you’ll get it fixed. Ok, so I’m going to assume a few more things ok. I’m going to assume that you have a website and you’re creating some form of content. And then I’m going to assume that you have an advertising budget, even if it’s a small budget – this is probably how you’ll drive traffic to your site. Finally, I’m going to assume that you already have, or that you’re planning to have, some kind of sales engine or some way to generate revenue from your website. If you don’t have that yet, don’t worry, we’ll go through that in another video.

So with all that in mind, if you recall, I had a previous video where I showed you the three layers, the three levels of a sales funnel – I showed you how the top of the funnel is all about creating awareness, planting seeds, introducing people to your brand, to your content, and to your message.

Then I showed you the second stage, the middle of the funnel and that’s all about how people will start looking for solutions to their problems, they’ll be appraising products and they’ll be looking at yours. Then, finally, we have the bottom of the funnel, the conversion stage, where people become buyers.

Traffic Temperature

For each of these stages, we have a different type of traffic for each one. At the top of the funnel, we have cold traffic, at the middle of the funnel we have warm traffic and that the bottom of the funnel we have hot traffic.

Now, this isn’t anything new or groundbreaking, in fact, it’s the standard way things are done, right? It’s a tried and tested formula that most people use. That’s how we know it works, right? You know me and you know I only stick with the stuff that’s proven to work over a long period of time. And this is what works.

So, let’s dig a little deeper into the top layer, the top of the funnel because this is where you have the greatest amount of exposure, this is where your message will have the largest number of people consuming it. Most bloggers just live at this stage and some aren’t even aware that other levels exist.

Now, here we are dealing with cold traffic. That means most of the people who visit your website or see your adverts don’t know who you are, and they’ve never heard of you or your business. Cold traffic is important because it’s the lifeline of your business, it’s the new blood you’re putting into your business.

And I know that cold traffic isn’t as exciting as other types of traffic because it doesn’t generate immediate sales, but it is important because, without it, most of your revenue can dry up. If you’re not reaching out to new people, then you’re not getting fresh leads and you won’t make any sales, so your business will stop growing. And listen, if you have a new website or a new business, then all of your traffic is going to be cold.

So at this stage, at the top of the funnel, it’s all about creating awareness and seeding ideas. So you’re creating awareness about your business, you’re catching people’s attention and you’re giving them value. You’re also letting your visitors know that they might have a problem that you can help them with. And when you start delivering value, you start to build a relationship and start to build trust with them.

But a mistake that I’m seeing lots of people make, and even people who should really know better, people who’ve been at this stuff for a few years, I’m seeing lots of awesome bloggers and content creators pouring cold traffic on middle of the funnel offers, and even on bottom of the funnel offers.

Listen, guys, if you’re sending cold traffic to a sales page, and expecting people to buy from you without getting to know you first, then you’re setting yourself up for disappointment. Sometimes I hear that a traffic source doesn’t work… for example, sometimes people will tell me that Facebook ads don’t work, or that Google Adwords don’t work. When I look at the system they’ve put in place, more often than not, it turns out that they’ve got the stack wrong.

Most of the time, they’re sending cold traffic to a sales page – which of course doesn’t work, and then they blame Facebook or whatever place they’re advertising on. If you’ve done that, or if you’re currently sending cold traffic to a sales page – and not getting the results you want, then stop. You’re not at the right stage of the relationship to ask for the sale, it’s like walking up to a complete stranger and asking them to trust you. It’s just not gonna happen, right?

So I’ve got a better way of doing things. The best way to approach cold traffic is to think of it as a way to introduce yourself. I personally use it as a way to say to people “hey there, my name is Mick and I’m going to show you how to make your website more profitable. Here’s what you’re going to learn from me that will enable you to do X, Y, and Z…”.

So there’s actually 3 things at work here, I’ll tell you about them in a second. Ok, so first let’s figure out what the goals of cold traffic should be, this is what you’re trying to achieve, what you’re trying to accomplish from your campaign.

Ok, I’ve just said the word ‘campaign’, all that really is, is just a way to engage someone and run them through a sequence of events that results with them buying your product, or taking whatever action you want them to. And since, we’re talking about campaigns, the truth is, every stage of your funnel is just a different type of campaign. And they’re really easy to do. If you’ve been following my videos then you’ll already know how easy they are to make.

So now we’re going to talk about the goals of your cold traffic campaign.

There are three steps here; the first one is to introduce yourself,  then we pixel, and then finally we segment. I’ll go through each of these in more detail now.

The first goal is obviously to introduce your brand and deliver value. We put your message in front of the people who want to hear it, then you deliver value which builds trust, and establishes you as an authority.  The second goal is to deliver a pixel to your audience. That means when someone visits your website, they’ve expressed some kind of interest in you, right? So we use a small piece of code, don’t worry, the code is just copy and paste, it’s really simple, and it lets you re-engage people after they’ve left your website.

How it works, is like this, let’s say someone visits your website and reads a blog post. You can then run ads on social media that will show up for that person. So you take cold traffic and you pixel them, so you can continue the conversation with them at a later time. Even if you’re not running ads at the moment, it’s still a good idea to pixel your audience because Facebook collects that information, and you can get a better idea of what your visitors are interested in.

The third goal is segmentation. Now, this is really clever because you’re targeting the specific interests of your audience. This is really powerful. It works like this, imagine that someone reads one of your blog posts and it’s about… house-training a labrador dog. Let’s pretend that your website is about dog training, and your visitor is reading a blog post about Labradors. We know they are specifically interested in Labradors. So we look at dog training as a broad topic, and labradors could be a sub-niche. This allows you to make specific offers to that person. Another example could be, let’s say you have a technology blog and it’s all about phones. So phones would be the broad topic, and you’d have subtopics – like iPhone and Android.

So with this formula, you’re introducing yourself first, and delivering value, then you’re sending a pixel your audience so you can re-engage them later on, and then you’re segmenting them so you know their specific interest, so you know which offer to make to them.

So that’s incredibly powerful, right? Now we need to know what to say to the cold traffic, we need to know what to talk about. We need to know what kind of offers to make, and by that, I don’t just mean what products to sell them, I also mean blog posts and PDF reports and videos, and anything else that you can give them.

This is important because, if it’s not something that’s of interest to your visitor, no matter how great your ad is, and now matter how great you are at getting traffic, it won’t matter because your visitors just won’t respond to it.

So I’m going to give you a list of the most common types of content to give to cold traffic. So the first one is also the most obvious, and that’s blog posts. And this can be educational or practical, it can help them to solve a problem or show them how to do something. At this stage you’re not asking them to do anything yet, you’re giving them something of value up front, without asking for anything in return. So this type of content is great to give them first because it helps them to see you as an authority.

Ok, the second type of content we can deliver to cold traffic is a social media update, just a promoted post on Facebook is enough and it’s a great way to show the personality of your business and to really speak to your target audience. They are also great ways to grab attention. Next, we have videos, these are similar to blog posts because it’s a great way to teach people.

Then we have podcasts, another great way to prove that you know what you’re talking about before you ask them to buy anything. We’ve also got a quiz and a survey, both awesome to give to cold traffic because they interest people.

And then finally there are lead magnets. So we can give away content in exchange for email addresses. So you give them something that they want and something that they find helpful. I’d be cautious about using Lead magnets at this stage because sometimes they’re better used on warm traffic.

You see, lead magnets can be used for both cold traffic AND warm traffic, so they’re ok if you need to generate leads quickly, but you’ll get better results with warm traffic. You see, I didn’t want to leave this stuff out because lead magnets exist in both stages, but generally, the top of the funnel is all about providing value before asking your traffic for anything in return. This can vary from niche to niche, so if you’re in a business to business niche, you might be better off with using a lead market up front.

I’ve personally had good results with offering a lead magnet first, so it might be something you want to test for yourself. Some markets respond really well to these.

So to help you really understand the process, let’s have a look at an example. Here we’ve got a Facebook ad from Thrive Themes. Now I love these guys, they inspire me and I really like their style. So this is one of their ads that I see in my news feed, and as you can see it’s just a normal ad and it links to a video they made. They’re just giving away valuable content and building a relationship that way. It’s a short 10 or 12-minute educational video. Really simple stuff right?

Of course, they encourage visitors to go further into the sales funnel on this page, they invite people to subscribe to their mailing list. But at this stage, at the top of the funnel, I would guess that this content is also being used to pixel the traffic, so they can start selling to it later on.

Ok, here’s another example for you, and this one is from copywriting course – another company that I’m happy to endorse because they do awesome stuff. And again, it’s a straightforward Facebook ad, and this one also links to a page full of content and establishes the trust that way.

Right, one final example, just to demonstrate the point one last time. Here we can see a Facebook ad from Active Campaign. Another company that I respect and admire, and as you can see, the ad links to a page full of content that delivers massive value up front.

Ok, so, all these companies have a few things in common. They’re all industry leaders, they’re all highly trusted and respected, and they all deliver value first, before asking for a sale.

Well ok then, so now you know how to benefit from cold traffic, and you know it’s the starting point for most websites, so you know how to embrace it and you know how to use it to your advantage. So; know who your audience is, and no matter how you’re diving traffic to your site, decide on a realistic number to aim for to keep your traffic levels somewhat consistent – and then you have some basic figures to work with.

Then we’ve got the three steps to engaging cold traffic, which is to introduce yourself while delivering value – which in turn builds trust, then pixel your audience so you can follow up with them again later on, and lastly segment them so you’re giving the right offers to the right people.

I’ve also showed you the right kind of content to provide to cold traffic, so blog posts, social media updates, videos, surveys and quizzes all work great. And lead magnets can be used too. And then finally I gave you some examples of how leading companies manage their ‘top of funnel’ strategies. So you’ve seen how Thrive Themes does it, how Copywriting Course does it, and how Active Campaigns does things.

Right, that’s a lot of stuff, isn’t it? So you’ve probably got some new ideas, and fresh motivation and inspiration. So I’ll call it a day for the moment so you can get rolling with this stuff and start seeing amazing results.

Ok great, I hope you’ve found this to be of awesome value and if you have found this useful, you might like my other videos and podcasts that will help you get outstanding results, and you can get them when you sign up at profitcopilot.com/subscribe.

Thank you for joining me today and I’ll see you again next time.

How To Make Sure Your Content Is Profitable

Today we’re going to look at what kind of content you should be using in your sales funnels, especially if you’re blogging or creating content of some kind.

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So you could be writing articles, making videos, or you could be doing podcasts, webinars, whatever it is you’re doing, this is going to be of huge benefit to you if you’re building an email list. So I’m going to show you how powerful the right kind of sales funnel can be.

A sales funnel is just a way of moving someone from not knowing who you are, to want to buy your stuff.

But listen, I’m not going to B.S. you ok. I’m going to tell you the reality of the situation ok. This is the ugly truth, and I’m going to show you just how difficult it is to make a profit because most of the people that consume your stuff won’t buy from you. But that’s ok.

Thankfully, we only need a small number of people to become customers, and we can still do pretty good. So it’s still worth our time, but getting it right is important.

Ok, so before we begin I want you to pause this right now and if you haven’t got one already, then go ahead and create a new folder on your desktop, and call it ‘Profit Copilot Tips’ or something else descriptive, and we’ll come back and use this later on.

Right ok, so today it’s all about the right way to structure your sales funnel and what type of content you should be using at each stage.

This is a critical step to getting it right because it generates most of the profit. The behind-the-scenes mechanics of a website is what’s largely responsible for the revenue, right? It’s the stuff nobody really sees unless they go through all the stages of your funnel. That’s something that took me a long while to figure out, and really, it was someone else who explained all that stuff to me. So now I like to pay it forward and help you guys out who might be struggling to make sense of things.

So you’ve probably heard of sales funnels before and you might already have one, and that’s great, and if you’ve been watching my videos and listening to my podcasts then you’ll know that I spend a lot of time talking about these things. So it’s important stuff, but there’s the right way to structure your sales funnel and a wrong way.

You probably already know that most of the people who visit your website, or whatever vehicle you’re using to sell, well most of them won’t buy from you straight away.

It’s a bit silly to expect someone who doesn’t know you or your clients, to just hand over their money to a complete stranger. So that’s why we need sales funnel, we need ways to re-engage all the people who decided not to buy whatever we’re selling. And that percentage of people is huge, only a very small fraction of people will trust you the first time they meet you.

So we’ve got loads of ways to re-engage people and turn the ‘no’ into a ‘yes’, but to make all that work you’re going to need the right kind of funnel, and take them on the right kind of journey.

I’ll show you how it’s done, there’s a sequence involved that moves somebody through the all different stages, from not knowing who you are, from not knowing anything about you, and moving them into a stage to where they actually know they can trust you enough with their money, to do business with you. And that’s where we want to be, right?

If you’re like me, and pretty much everybody else in my Facebook group, then you probably want to create awesome content that genuinely helps people, and you’ll also want to build a strong and healthy business, in an ethical way, without taking advantage of people, and without using hype or any of that sleazy internet marketing stuff.

So, this is how we do it. This is the right kind of funnel for the job.

There are three stages to this kind of funnel, and I’ll run you through each of them now. The first component is called ‘seeding’, the second is called ‘appraisal’. And the third is called ‘conversion’.

And each one of these has a set of very specific functions, and we’ll talk about each of those too.

So we’ll go through each of these stages in more detail… And I’ll tell you why we use each one, I’ll tell you why it’s important and why we need it…. Then I’ll tell you the primary objective and the purpose of each stage. I’ll also tell you what types of content work best at every stage because not all pieces of content serve the same purpose, so I’ll explain what types of content work best and where. Then I’ll explain what results you need to be aware of, at each stage.

Because when you think about it, there’s no point creating loads of awesome content that besides helping people, doesn’t have any other purpose, right? We can use it to help people, deliver value to the marketplace, but we can also use it to move people towards us and bring them further into the sales process. And as they move closer to us, the amount of value they receive increases as a result.

So we need to use the right kind of content in the right way, and then we need to monitor what kind of results that piece of content is giving us. So we need to be aware of the metrics, so we can tweak and fine tune things as we go along.

Now, there’s lot of information out there about sales funnels, and some people split them up into 9 or 10 stages, and if that’s what works for them, then that’s great, but really, when we boil everything down and simplify everything, there’s really only 3 stages that we need to worry about, to make this work, if you’re creating awesome content. Now you can tweak and refine this later on, once the sales are coming in, and the funnel is up and running, so to make that happen quickly, we just need 3 stages.

So let’s start with the seeding stage, this is where we start planting ideas, we start planting seeds, that will grow and produce something we can harvest later on.

And this is really for cold traffic, these are website visitors who’ve never heard of you, they don’t know anything about you. The might not even know they have a problem, so there’s a sequence you have to take them through, to get to the bottom of your funnel, which is them buying your stuff.

And this is especially true if you’re selling big-ticket items. They are more expensive things that require more thought, more consideration. So the more money that’s involved, the more time they’ll need to think about it.

So at this stage, you’re just making people aware of the problem and your solution, and let’s be honest, not everybody who comes into your funnel is going to stick around. People are going to exit and that’s ok, it’s perfectly normal. Your stuff isn’t going to be for everybody, nor should it be.

Maybe they don’t need the content you’re providing, maybe they’ve already solved the problem on their own, maybe they don’t like your style, hey maybe they don’t like your haircut, who knows.

The point is, not everybody is going to want whatever you’ve got, so don’t let that get you down. But other people will stick around and they’ll move down into the appraisal stage of the funnel.

So at this stage, they’re starting to realize there’s a problem, or they’re thinking about ways to solve it, so they start looking at what their options are, they start to desire a solution, and they start evaluating those potential solutions. They could be looking at your solution, they could be looking at your competitors. And remember, they have the option to just do nothing, right?

A lot of people will choose to do nothing, there’s a lot of people out there who don’t want to deal with their problems or face them and find a solution, for whatever reasons. So a high percentage of people will exit your funnel at this point, and that’s ok, it’s perfectly normal. Maybe they’ll go to a competitor, maybe they’ll keep looking for a solution, who knows right?

So the people who stay, they now move down to the bottom of your funnel, the conversion stage. So this is the point of sale. This is where we harvest the seeds we planted at the top of the funnel. You’ve taken them from seeding, to appraisal, right down to conversion, and this is the last stage of the funnel.

And this is where we see people spending more money. People will be more likely to buy high ticket items, buy things that have more risk involved, and things like that.

So as a content creator, we have to understand how the content we make can move people through all three stages. So we have the top of the funnel, which is seeding, we have the middle of the funnel, which is the appraisal, and then we have the bottom of the funnel which is conversion.

And each one of these stages has a set of goals attached to it, and specific types of content you can use for that specific stage. I’ll give you a quick overview.

Ok, so the top of the funnel uses things like blog posts, social media updates, podcasts, videos, photographs, newsletters and that kind of stuff. The purpose of this is to increase awareness of your brand, to grow your website traffic, to increase engagement and all that stuff.

The middle of the funnel uses things like webinars, surveys, quizzes, resources. And you can even give them a coupon to use, that will move them from the middle to the bottom stage quicker. The purpose of this is to grow your email list, to grow you retargeting lists, all that stuff.

So the last stage, the bottom of the funnel uses things like free demonstrations, free trials, webinars, a mini course, customer stories and that kind of thing. The purpose of this is, of course, is to get sales. That’s the primary objective of this stage. But we can also do some pretty cool things down here too.

So we can nurture the leads, we can maximize the customer value, so we increase how much each customer is worth to the business over a short, or prolonged period of time so we can encourage them to buy more stuff from us at the point of sale. And we can also increase buyer frequency, so we can encourage them to buy from us more often.

Once we know what kind of content to deliver, then we have to figure out what kind of results we should be looking for. So we need data, and this is what’s going to guide you. Always follow the data, let the numbers lead you.

So let’s go back to the top of the funnel and look at the things we need to keep an eye on, the stats and the metrics, and that kinda stuff. We need to keep an eye on the number of inbound links to your website, the demographics, so the type of visitors and where they’re from. We want to keep an eye on the site engagement rates, so a number of comments and social media shares are important.  

And the things we need to monitor at the Middle of the funnel are things like: The conversion rate of your lead page, so that’s the percentage of people who opt-in to your email list. We also need to keep an eye on the actual stats, the number of people subscribing, that’s important. And we need to be aware of the open rate of the emails we send, and the click through rates of those too.

And seriously guys, if you’re not building your own email list and if you’re still struggling, and I know that some of you are, then building an email list should be your priority.

Ok finally, at the bottom of the funnel, the numbers that we need to keep an eye on, they are: The conversion rate, so the percentage of people who accept the offer and buy from us, we also need to keep an eye on the actual number of customers, so we look at those stats too. We need to keep an eye on the retention rate, and we need to look at the average customer value, so we know how much we can spend on advertising and that stuff.

 

Ok so, that’s a lot of stuff for one video, right? Well, if you use this structure that I’ve outlined for you, and consider what purpose each piece of content you produce serves, then you’ll ultimately increase the number of people who stick around in the funnel for longer, and you’ll ultimately increase the number of people who buy your stuff. So that’s a good situation to be in, right?

Well ok then, so I’ll probably return to this kind of funnel again at some point in the future because it’s a massive area and we can spend ages going through it all, but if you’re producing content, if you’re blogging, making videos, making podcasts, any of that kind of stuff, then this is the exact funnel you need to get started with.

For now, the important parts to remember are; we’ve got three stages of the sales funnel and they are called: Seeding, Appraisal, and Conversion.

Each one serves a purpose, so the top of the funnel is all about creating awareness and planting seeds. Growing your website traffic and that kind of thing. And to do this effectively, we want to use blog posts, videos, podcasts, all that good stuff.

The middle stage is all about growing your email list, about presenting your solution or whatever you’re selling. At this stage, your subscribers will be considering your product. So we can use surveys and quizzes and give them resources they can use to solve part of their problem.

And then at the final stage, the bottom of the funnel is all about making the sale. So we’re focused on increasing the conversion rate, increasing the number of people who buy from us. And the type of content we use to achieve this could be things like free demonstrations, a free trial, stories and webinars, all that stuff.  

Ok so, that’s pretty much everything you need to know how to get this up and running. And I’ll also give you the diagram we’ve been using, for free, as a handy download, so you can keep it and use it anytime you need to remind yourself about what I showed you here today. So go ahead and download that now and save it in the folder you created at the start of this.  

7 Easy Ways To Make Viral Content

Today I’m going to show you how I get millions of people to read my blog posts, and how you can do it too.

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Today we’re going to talk about content marketing because it’s an area that I’ve had success with for a number of years, and I’ve had multiple viral hits, so I thought it’d be cool to share my approach, so you don’t have to deal with writer’s block and you can create awesome content that drives LOTS of traffic to your website.

So today is all about blog posts, and how to generate fresh ideas for content that people will love to share. Because I know what it’s like when you’re waiting around for traffic to show up on your blog, or when you’re waiting for inspiration to strike and nothing happens, it can make you feel really unproductive, maybe it can make you feel like a failure and it’s also frustrating, right?

Sometimes it can feel easier to just call it a day and stop blogging, well I’m here to show you why you shouldn’t give up and to give you some motivation and new ideas that might help you to overcome those periods of doubt, which we all have and it’s perfectly normal.

So I’m going to show you how to make brilliant content that draws people to your website.

Now, you can get some awesome results with this, and I’ve been using this approach to create viral content for a long time. In fact, I’ll show you an example. Ok, before I show you this, remember that the niche doesn’t matter because you can use this for any kind of blog. Me personally, I’ve used this to drive traffic in a few different ways and I’m going to show you a couple of examples.

And the examples I’m going to show you are the most basic kind of blog posts too, there’s nothing special about these ones, not even any images are being used, no video, nothing fancy. So I’ll show you the most basic type of blog post and then I’ll give you some ideas to make your ones a lot more interesting.

 

Ok let’s start with this article, ok this is one which is about Google Profiles and how they can be useful to businesses. There’s nothing fancy about this, nothing particularly groundbreaking about it, it’s just a useful piece of content that gives help and advice.

And as you can see, we’ve got around a million views on this post, and hundreds of comments. We actually had to turn off the comments off on this because the amount of moderation was just crazy, and too much work. But that’s a great problem to have, right?

So as you can see, this is a pretty ordinary blog post that anyone can write. There’s really nothing special here.

 

Right, let’s have a look at another example, this blog post is different to the last one because it’s a completely different topic – so this stuff can work for almost any niche. Ok, and here we can see again that we’ve got around a million page views and almost a thousand comments. Again, we had to turn off the comments for a while until things settled down.

These results aren’t too shabby, right? Well, let me show you how this can work even with highly controversial topics, so look at this one.

Ok, this blog post is about conspiracies, it’s gained over two million views and over a thousand comments. As usual, we turn off the comments when they become too many to handle. And in fact, this post is less than a hundred words in length. So it’s not some piece of epic content that took hours to write.

So now you’ve seen what’s possible, even with run of the mill types of posts, let’s go ahead and see WHAT you need to do in order to create outstanding viral content for your blog, then I’ll show you HOW to do it. And I’ll give you some handy shortcuts so you don’t have spend hours writing.

Ok, I’m going to give you the 7 types of blog post that you can use to draw in viral traffic. And this is also great when you’re stuck for ideas and looking for something to write about because I know lots of people want to start blogging but they feel confused about the whole traffic thing, so don’t worry that’s perfectly normal. I know there’s probably a million questions running through your head right now, so let’s knuckle down see what kind of posts work best.

Right, the first type of post we’re going to look at is called the ‘reaction post’, these are really quick to make and usually do better than the stuff that you spend hours working on.

What you do is, you find a popular infographic, or find a popular video on Youtube from an authority figure, or an expert in your niche, so you’re looking for videos that have a lots of page views, lots of comments, very popular videos and infographics that will be of interest to your audience, and that are from an expert figure in your niche.

So you just embed this content on your blog, and you react to it. It’s so easy to do, and the content has already been proven. You already know it’s popular because of the high number of page views. And you already know the content is good because it’s popular.

So you just embed the video into your post and react to it. It doesn’t have to be video, you can use infographics, slide shares, audio, and the people who own these videos and other embedded content will be very happy to know you’re sharing their content. They specifically allow videos and other embedded content to be shared in this way, that’s why the creators allow it to be embedded.

So use content that has already gone viral. It’s a really easy post type, it’s a fast post type and it’s an effective post type. You’ll get lots of traffic from these types of blog posts.

And the creators want you to share their content, they actively encourage you to share it because it’s good for them, and it’s good for you.

Ok, so next we’ve got the ‘vital stats post’. And this is a curated list of stats ok. People love stats, it gives them confidence in things, it gives them reassurance and it lets them feel educated about something.

So what you do is curate a bunch of stats around a certain topic, pull stats from a range of sources and list them on a blog post. This is a great type of post to outsource to someone else because there’s a bit of research involved, so get them to find all the good stats and pull it together for you to present and frame in your unique voice.

And don’t forget to link to the source of the information too. You see, with this post type you’re likely to pick up a lot of links, and a lot of people will want to use your research.

Presenting the information in charts and graphs is also a great way to explain the research, it makes it easy for people to understand and share.

Ok next we have the ‘authority interview’ which is another type of blog post that can draw huge amounts of traffic to your site, and you can borrow the credibility, the celebrity, the authority of people through one of these. And you might be surprised by who’s willing to do an interview with you. I’ll give you an example, a few years ago I read a book which I absolutely loved and found really interesting, it had nothing to do with marketing it was actually about politics and I had questions about the book. There were things that I wanted to know, and I realized that because I have questions then other people reading this book might have the same questions too.

So I reached out to the author and I asked if I could interview him on one of my websites, and he agreed. Now chances are you’ve never heard of him, but you might have heard of one of his books – because it was actually made into a massive Hollywood movie. You’ve probably heard of a movie called ‘The Men Who Stare At Goats’, right? It was huge, it had George Clooney in it and it had Ewan McGregor in it too, and probably some other big A-list Hollywood stars. So the guy who wrote that agreed to do an interview on my blog and we got huge amounts of traffic from that.

Another example ok, have you heard of a movie called Fight Club? Well the guy who wrote that was very open to being interviewed by my site, now there’s a whole backstory about that and I won’t bore you with it here, but basically, I screwed things up and made a mess of it. But even through messing things up, I got some pretty cool results.

I mean, around once a month we have film studio people actually ASKING US to do interviews with their talent, to help promote their movies. They send us loads of free stuff, and recently we were invited to interview Jean-Claude Van Damme of all people, we didn’t actually follow that up because it would have required international travel and the numbers didn’t work for us. But it’s still nice to be asked, right? So the interview post type can lead to some interesting places.

Ok, the next post type is the ‘expert opinion post’, and this is another one that you can outsource. Again you’re borrowing the authority of other people, so you go out and find interesting quotes, compile them together and list them on the page as advice from industry experts.

So you take a problem, and then list solutions in the form of expert advice, just a sentence or two, a short quote from authority figures. You can also turn this into an infographic. Either way, you’re going to get a nice supply of traffic and promotion. And the experts you feature might mention it on social media too. It’s a great way to get traffic.

Next, we have the ‘roundup post’, so with this one you ask a single question to a small number of people. For example, you could go out and ask four gardeners ‘what’s the best way to grow awesome tomatoes?’, and then you pull their answers together and turn it into a blog post.

I’ll give you a good example of this with Ike Paz… on his blog ‘Internet Marketing Gym’ he did something similar. So look at this, and here you can see that he just asked nine experts how they get traffic to their websites. Simple question right, but awesome results for Ike because everybody gave a different answer. And then I think almost everybody he asked went out and shared this post with their audiences. It’s very powerful.

Now we have the ‘curated post’ type. So you go out and you curate lots of different content and pull it all into one single post. So you might want to go find some videos to embed, maybe infographics, images, and you pull it all into one post and summarize everything, and link back to the source. These are big long posts, and most of the content is curated. If you’re going to use images, make sure you have permission to use them.

Ok next up we have the ‘Video stills post’, So go on Youtube and find a very popular video, find a viral video in your niche, and then take a series of still images from the video and summarize all the steps in the video.

This works really well for how-to videos. So you find a VERY popular video in your niche, you play the video and take a snapshot of the video at each stage of the tutorial, and then you write about each of those stages. Don’t forget to link to the original video or embed it above or below the written part.

Ok, I said that I’d give you seven types of blog post to use, but I’m not, I’m actually going to give you one more bonus type, so in total, you’ve now got 8 types of blog post to drive viral traffic to your site.

Ok, so now for the last one, number 8, which is the ‘list post’ type. These are big posts and they increase your click through rates, they increase the scroll rate, they increase the amount of time someone spends on the page because they’re long lists of high quality, engaging content.

So let’s find out how to make one these posts. Ok, so you’re going to curate a bunch of great content together into a list on your blog. The content you choose to list has to be viral though, so its stuff that you already know is proven to work. So how do you find viral content? We use a website called Buzz Sumo, and that will find the viral stuff for us. Now Buzz Sumo does cost money to use it fully, but they do have a free version so you can get started with that and upgrade if you’re using it a lot.

So you can type in any keyword and then find a list of vital content that’s already working, so you can see what content is being shared on social media. So you want to include a lot of the content you find here and put it into your list post. You use Buzz Sumo to track down the most viral stuff and then curate that into your blog post.

I’ll give you an example here if we type in something like… grow tomatoes, you’ll see a list of the best performing stuff with those keywords – and this is the stuff you’ll take and curate into your post.

So you’re not doing any serious research, you’re not doing anything that requires a serious amount of time or investigation, you’re just looking for what works, and then sharing it.

You can also search by content type with this too, so if you just want to use infographics or videos, you can find them easily. Or you can create a hybrid, a mix of post types on these big lists, so you can throw in reaction posts, quote posts, you can really mix things up and have a unique style for each of these list posts.

Ok so, there we go. Now, remember at the start of this video I asked you to create a new folder on your desktop? Well, you’re going to use that right now. In addition to this video, I’ve also made this chart that we’ve been using, available to you. So you can keep this and use it as a permanent reminder in case you get stuck in the future or in case you forget what you’ve learned here today. So somewhere under this video, you’ll be able to download and keep this handy graphic that I made for you, in your new ‘Profit Copilot’ folder.

Ok, awesome, so that’s about it from me for today and if you give each one of these a try you might be surprised by the results you get. And they can all be outsourced too if you want to take that route. Right, I hope you’ve found this to be amazingly valuable to you and if you have, then you might want to get more videos from me like this one by going to profitcopilot.com/subscribe. Ok, thank you for watching and I’ll see you again very soon.

How To Protect Your Business From Google – Before It’s Too Late

It was a scorching hot summers day in 1998, I was 18 years old and it was my first ‘proper’ job interview.

The guy sitting on the other side the desk, my potential boss, was just a few years older than me.

Smiling from ear to ear, he looked at the computer monitor as he beamed “your websites look good. You’d be a good fit here”.

All those months of hard work were about to pay off and I could feel my heart pounding through my chest.

Then he looked at me and narrowed his eyes, “but can you optimize them for search engines?”.

There was a long silence between us. I could feel the panic creeping in.

“Erm… I don’t know.. Uh.. I don’t what that means, is it important?” I asked nervously.

He started laughing, shaking his head in dismay as he stood up to shake my hand.

“Thank you for your time Mick but I’m sorry, we need someone who actually understands web marketing”.

My heart sank. I felt humiliated and dejected. I’d spent months learning how to build websites.

Back then if you wanted to build a website you had to code in Notepad by hand. There was no WordPress, no themes, not even any WYSIWYG software like Macromedia Dreamweaver.

I left the building feeling like a complete failure. And then on my walk home, I got angry.

But I wasn’t angry at him, I was angry at myself for not being prepared, for not understanding an important part of ‘this Internet stuff’. I was going to use this anger to my advantage, to improve my skillset.

The problem with being self-taught is that you never know where the gaps in your knowledge are until it’s too late. And then it can be a painful lesson to learn.

Immediately, that very same day I consumed as much information about Search Engine Optimization (SEO) as I could. In the following days, I learned how to do it, and it was pretty easy at first.

In fact, I never stopped learning. Years went by and I still paid close attention to changes in the search engine algorithms, how websites fluctuate as a result, then adapting and refining the optimization process to make sure my client’s websites stayed where they were supposed to – at the top of the Search Engine Results Pages (SERPs).

Over time, everyone in the SEO industry had to experiment through trial and error. Seeing results for a short period, then re-engineering sites to make them climb back up the ranking.

Through examining the Google patents, finding potential correlations between them and taking educated guesses at how each signal influenced the SERPs, we eventually figured out what worked and what didn’t.

And before long, I’d spent an entire decade getting websites to the top.

Then after around 15 years of SEO, I started to notice a disturbing pattern emerging across the industry; legitimate high-quality websites were being penalized by Google. Clean websites with authoritative backlinks from good neighborhoods were dropping like flies.

It didn’t make any sense.

White-hat SEO techniques had suddenly become black-hat.

It wasn’t the first time it had happened, but this time it enabled me to understand something important; You shouldn’t build your home on someone else’s land.

Especially in business.

Google has a history of doing this; encouraging particular techniques and touting them as a great way to SEO a website, only to punish websites for going along with it.

We have plenty examples to choose from, but the one that caught the attention of bloggers everywhere is guest blogging. In 2014 Google decided that guest blogging was no longer a viable option, after encouraging the practice for years.

Guest blogging, like most promotional methods, has been abused by unethical marketers. However, Google’s algorithm clearly isn’t smart enough to tell the difference between legitimate guest posts and spam posts.

The collateral damage to small businesses that depended on SEO was immense.

Risky Business

So it hit me.

There are millions of businesses out there, all dependent on Google to drive conversions to their website.

It freaked me out. I became deeply concerned for any blog, e-commerce store, affiliate, any website that needed Google to survive.

Almost every single one of them oblivious to the enormous risk they’re taking.

Should the big G make a slight change to the algorithm, then BOOM – thousands of businesses destroyed in a flash, and potentially thousands of lives ruined.

A common mantra from bloggers is “algorithm changes are good, they weed out bad sites”.

If that was true, I’d agree with them.

Another one I often hear; to stay in Google’s good graces, all you need to do is “have good content and have good backlinks”.

This is naive.

But I can’t blame them for believing it. Google are fantastic at PR, they push this idea and a lot of bloggers simply accept it without question.

In some ways, this gives us an advantage – while they’re all falling over themselves to appease the Google Gods, the rest of us can get on with getting the kind of traffic that matters.

I’ll tell you how to get that kind of traffic in a minute, but first, when it comes to SEO, there are 2 core practices you need to be aware of.

On-site SEO and off-site SEO.

On-site SEO is the stuff you can control; page title, meta data – the page description and keywords. SILO, keyword density, and sitemaps are all under your control too, and a whole bunch of other stuff.

Off-site SEO is largely the things you can’t control; things like the number and quality of inbound links to your site, media mentions, reviews etc.

Control is vitally important for maintaining longevity in your business.

Traffic That Matters

We know that when comes to SEO you have no control over the position that Google chooses to give you.

But do you have control over ANYTHING?

Facebook accounts can be banned, the same with Adwords, blogs can refuse to do business with you. Does control exist?

Well, yes it does.

I learned from Russell Brunson that there are 3 types of web traffic:

  • Traffic that you don’t control.
  • Traffic that you do control.
  • Traffic that you own.

It’s the aim of the game to own as much relevant traffic as we can.

I’ll explain this to you in more detail.

Traffic that you don’t control

This is traffic from search engines, social media, and other websites. This is the traffic that you have no control over. Someone can link to you, stop linking to you, and there’s nothing you can do about it.

SEO, if you’re lucky, results entirely in traffic you can’t control. This is organic traffic and people proudly boast about it.

It’s free traffic, which is great. But it should be considered as supplemental and not the main source.

Every time I hear someone boast about how their traffic is organic, all I’m really hearing them say is “I have no control over the longevity of my business, and its survival is at the mercy of other companies”.

Traffic that you do control

These are traffic sources that you can influence. Facebook Ads, Google Adwords, YouTube Ads, solo ads, etc all provide traffic that you control.

You decide on what degree of targeting you want, you decide on the entry points into your funnel, and you decide how your message is framed.

Given a choice between this kind of traffic, and organic, this is more valuable.

Traffic that you own

Both of the previous traffic types can become the third type; traffic that you own.

This is the best, most valuable type of traffic to have and it’s what gives your business longevity. It also gives you predictable and consistent results.

This kind of traffic is made up of your email subscribers, your RSS subscribers, your followers, the people who’ve taken direct action and made a commitment to receiving more of your content.

These are typically, but not exclusively, the people who become your customers.

So obviously the smart thing to do is to focus on getting more traffic that you control.

SEO does have a place in the equation, it can generate supplemental free traffic so it shouldn’t be ignored – but it absolutely should not be your sole promotional vehicle or only source of traffic.

Unstable Results

Just today I was speaking to someone who told me he’s making almost $60,000 per month just from SEO traffic.

It’s a major achievement and something to be immensely proud of.

I asked him how much of that was going back into other areas of promotion. Nothing, it turned out.

That’s understandable – when the sun is shining it’s hard to think about rainy days.

But for his business, right now there is no safety net.

I asked him to think about the way Google’s algorithms frequently change.

He’s placing a lot of trust into a company that has a track record of being highly unpredictable.

Only a few hundred high profile websites are seemingly immune to Google updates, and his website isn’t one of them. Chances are neither is yours.

Maybe you’re doing everything ‘right’ and you’re playing by whatever ‘rules guidelines’ Google are enforcing this year.

But what happens in 2, 5, 10 years down the road when Google’s algorithm is nothing like it is today, even if you’re doing everything ‘right’?

SEO is temporary.

I’ll give you an example. Let’s pretend that your website benefits hugely from one of the ways Google ranks a site, called Clustering.

I’ll give you an example. Let’s pretend that your website benefits hugely from one of the ways Google ranks a site, called Clustering.

Should Google change the way it handles Clustering, that is likely to have a massive impact on your business.

You haven’t been penalized. You haven’t done anything wrong. Google just changed their recipe slightly and you got hit in the fallout as collateral damage.

This happened a while ago and many businesses suffered.

You can adapt and experiment to find out what changed, and maybe recover in time if you’re one of the lucky ones.

But what about the stuff you have no control over or can’t make any changes to?

Google likes to keep an eye on your websites past.

If Google decides to change the way it handles things like Document Inception, or how it likes Growth Profiles to look or the way it expects Historical Data to read, then you’re in serious trouble.

No amount of fresh content and no amount of authoritative backlink can save you. The only thing that can, is a time machine – or a new website.

The Saftey Net

The good news is that we have a multitude of other traffic sources that are more reliable. They’re also cheaper than SEO, faster and you can track your results more effectively.

How did businesses generate sales before the Internet? They advertised.

That word, advertising, scares a lot of bloggers. It used to scare me too.

It seemed like an expensive and risky option while the thought of free organic traffic was more appealing. But apart from the issues I’ve mentioned already, I also found another big problem with organic traffic; they’re not buyers.

Unless you’re specifically targeting, and achieving a good rank for purchase orientated keywords, then most of the people who visit your site aren’t in buy-mode, because they’re in research mode. You can siphon a small percentage of them into your funnel but conversion rates are always low.

In my experience, it’s easier, quicker and more profitable to just go directly to the people who want to buy, help them for free (really), and then ask for the sale.

I’ll explain more about this process in a minute.

If you’re doing this in addition to your SEO efforts, then you’re building a safety net for your business. Should anything happen to your position in the SERPs, it won’t impact your bottom line as much.

It means you’re taking control back of your business.

But where to advertise? That’s the easy bit.

Find out where the people who need your stuff hang out online. Find the blogs, forums, groups, where they look for help and put your advert in front of them.

The tricky part is getting them to click on the ad.

That’s why solid ad copy that grabs their attention and piques their curiosity is essential.

And even that isn’t too difficult once you include the main benefit of your product in the headline.

The New Lead Acquisition

Once you stop relying on Google to keep your business alive, things become a lot more steamlined and a lot less confusing.

Things also become predictable and you can clearly see which methods are providing you with a good Return On Investment (ROI)

This means you’ll know exactly how much traffic you need in order to break even.

The great thing about advertising on the Internet is that we can follow up with website visitors – I’ll call them leads from this point onwards.

Before the Internet, advertising was hit and miss – and the main way to track the effectiveness of an ad was to use a coupon.

The reader had two choices; either seek out your product and buy it or ignore the ad. If they chose to ignore it, you would have probably lost the sale forever with no way to re-engage with them.

Today we have a third choice, and it’s the smart way to do things.

We turn visitors into leads – they have the opportunity to become a prospective buyer.

This doesn’t work for all business models, but if you’re a blogger then you’ll want to sit up and take notice.

Here is how it works:

  1. A visitor clicks on your ad
  2. They are offered free content
  3. They are offered a product

It’s simple, right?

We ask them to opt-in to our mailing list, where they can receive high-value content that will help them to solve part of their problem. At this point, they become a lead.

Once we’ve demonstrated that we can help them, we offer them an upgrade option to buy if they feel our stuff is a good match for their needs.

If they decide not to purchase, we can follow up with them via email, and we can retarget through Facebook and through Adwords, to entice them to take action.

If we want to, we can blitz their online experience with our message – you can place your offer at their every turn. It’s incredibly powerful.

Automation

Becoming their virtual stalker isn’t something I feel comfortable with, and it’s my opinion that they will either buy from you or they won’t and no amount of advertising can convince someone to buy a product they don’t want.

But staying in regular touch with them, the way a friend does is smart.

And we can ramp things up yet again by understanding the behavior of our leads.

The great thing about this; most of it can be automated.

That means that once you create a campaign, it can be hands-off and run automatically in the background while you get on with running the parts of the business that you enjoy.

For me, it’s creating content and that’s where I like to put my focus. I automate the ‘selling’ side of things.

We can create automated campaigns that speak directly to our leads. With email marketing, it’s possible to trigger sequences based on the actions that a lead takes.

For example, if your lead expresses interest in one type of content over another, we can automatically send them more of that type of content.

Let’s pretend that you’ve sent 2 emails to your list. The first one on Monday, and it’s all about apples. The second email on Tuesday is about oranges.

If your lead opens on the email about apples and ignores the one about oranges, it’s possible to make sure the lead receives ONLY emails about apples.

This results in a refined, laser targeted campaign that speaks directly to the needs your prospects.

All this gives you a lot more control over your business than SEO, and it’s easy to see why so many bloggers are no longer investing so much time and money into the practice.

And when you think about it, if you’re investing your time and energy into creating awesome content that your visitors want and value, then you’re already doing everything that Google says it wants you to.

How To Choose The Right Domain Name

Go beyond ‘keyword selection’ and start doing the really important stuff – branding. Watch this video for some fresh ideas.

Rush Transcript

The other day I was killing some time and roaming around Internet forums when I stumbled across a plea for help.

On the thread, someone asked for help with deciding on a new domain name for their blog. This is a common problem and I’m sure you’ve experienced this at some point in the past, and you probably will at some point again in the future.

So I thought I’d share this to help you out the next time you need to find a name for your website, or your product, your lead magnet, whatever, or anything else that’s part of a marketing campaign.

This is important because when we communicate with people – and especially over the Internet, the chances of miscommunication are pretty high, for that reason we need to make sure the domain name we choose is clearly understood and leaves no room for misinterpretation.

Just think about how some words in the English language can have two different meanings, for example homographs, where a word is spelt and pronounced the same way but has two separate meanings.. For example the word ‘date’ has two different connotations.

One means the specific day that something is going to happen on, and the other means spending romantic time with someone.

So communication can be confusing at times, and if you’re trying to convey a message to someone, like your marketplace, that message has be to clear and leave no room for confusion or misunderstanding.

Anyway, on that internet forum back to the guy who asked for help, he wanted to combine two or three words to create a brand new phrase that, while it meant something personal to him, it had no value or meaning to anybody else.

And he asked, from a marketing perspective, would this be a good idea.

Of course, the response was no, it’s a bad idea to launch a website with a vague name that nobody understands. I mean, I know from personal experience because I’ve launched my fair share of websites that have silly names, and I know from experience that when you need to explain what the name means, then you’re doing something wrong. I mean, look at my flagship website that I started in 2004.

Even though it gets tens of thousands of visitors every day, it’s an abbreviation of a phrase that took years of branding before it started to click with people in my market. It took me around 3 years before people started recognising and understanding what the domain name stood for.

So far that reason, when it comes to looking for a domain name, try to stay away from vague names, cute names or ones that you think sound clever, but have nothing to do with your website topic.

If you want something that conveys meaning to your market, then think about the words that are used in your niche. The words we use are important because they convey meaning. We need to use words that are almost impossible to misunderstand.

And, as we’re talking about marketing, it won’t do any harm to think about using power words. These are words that grab attention, and force us to take notice.

In 1963, David Ogilvy published a list of influential words.. I will list them all for you underneath this video, but they are:

  • suddenly…
  • now…
  • announcing…
  • introducing…
  • improvement…
  • amazing…
  • sensational…
  • remarkable…
  • revolutionary…
  • startling…
  • miracle…
  • magic…
  • offer…
  • quick…
  • easy…
  • wanted…
  • challenge…
  • compare…
  • bargain…
  • hurry…

In addition to these, some of the most powerful words we can use also include, ‘You’, and ‘Free’.

So these words are all great for grabbing attention, but when it comes to naming things like websites, you should also think about the main benefits that someone using the website will get from visiting or purchasing. If we include a promise, an outcome or a desired result in the name, we make it more attractive ok, we make it more appealing for someone to visit.

A quick example that I can give you could be ‘Business Insider’ .com – because it’s got everything that a good domain name needs. It says exactly what it is, who it will appeal to, and what kind of information you should expect.

Another one is ‘Theme Forest’ .com – it explains what people will find there and it’s easy to remember.

We could also add ‘Profit Copilot’ .com as an example, because that also says exactly what it will do for you.

So a good domain needs to grab attention using powerful words that convey specific meaning to your marketplace. But the actual sound of the words is also important. Let’s do a quick experiment, and I’d like to you take part in this – but don’t worry all you have to do is guess the name of a couple of shapes. Stick with it, I’ll explain everything in a second.

Ok, look at both of these shapes. Can you guess which one is called ‘Maluma’.. Can you guess which one is called ‘Takete’?

I’m going to bet that you believe the one on the left hand side is called ‘Maluma’, while the one on the right hand side is called ‘Takete’.

If that’s what you chose, then 98 percent of people would agree with you. This is actually an experiment that was carried out to see how the human brain associates sounds with images.

And that’s something you need to consider when deciding on your business name, your domain names, your product names, well you get the idea.

One more tip I’ll share with you before I go, is that the human brain likes repeating sounds, it likes patterns – we are hardwired to respond to patterns, and we can take advantage of that when choosing a name for domains. So if you can make things rhyme they instantly become more memorable. I’ll explain how it works in second but first..

Think about one of the oldest and biggest companies on the planet, Coca Cola. Think about the sounds of the words, how the sounds repeat.. Coca Cola.. think about the number of syllables, there’s a rhyme there, a repeating pattern of sound that our brains enjoys hearing.

So why does this work? Well, it’s a process called the ‘phonological loop’. When a sound enters the ears, in particular words, the brain bounces it around for about 5 seconds, and decides if it’s something that it needs to remember or not.

If the brain decides it needs to keep the information then it stores the name inside memory banks for safekeeping. But if the brain decides the information isn’t important, then it gets rid of it, and you won’t remember it.

The brain takes about 5 seconds to make this decision, and then moves on. That means when someone hears your domain name, you have 5 seconds to make it stick in their memory, and the best way to do that is to use some of the methods that I’ve shared with you today.

So now you know how to choose the perfect domain name, you know how to make it brandable, and you know how to make sure it means something to your marketplace. Which are all the things a website needs to do to become successful and stand out against the competition.

Ok, I hope you’ve found this information to be of fantastic value, I’ve really enjoyed sharing this and making this video for you. If you’d like to get more videos like this then subscribe to the mailing list and I’ll see you very soon, thank you for watching.

Why Branding Is More Than Just A Fancy Logo

How to position yourself as an authority and build trust in your niche. We’re going to look beyond the traditional U.S.P. and delve deeper into what sets you apart from the competition.

Rush Transcript:

I was talking with a friend the other today, hello Kerstin, and I was reminded about a strategy that had absolutely nothing to do with solving her current problem, but it might help you to solve one of yours.

I’m going to give you a formula that you can use to separate yourself from your competition..

You can also use this to draw attention to yourself in your marketplace, position yourself as an authority and build trust with your prospects.

…But this isn’t about your U.S.P.. it’s actually a level higher.. in fact you’re not gonna talk your product at all.. this is just a conversation starter.. a way to gently trigger curiosity and open the prospects mind just a little bit, so they listen to what you have to say.

I’m calling this, intrigue branding because it gets your prospects intrigued about what you’re doing and how you can help them.

It’s an effective way to get your prospects to say “hey wait a second, tell me more about that..”

This helps to get people interested in buying your stuff, before you pitch them anything, which is pretty cool right? Of course, that’s the perfect scenario.

But this isn’t an easy thing to do, it takes a lot of brainpower and you’ll have to spend a while thinking about this, but if you do this then you’ll get the benefits, of which they are many.

Ok so let’s get to work. There are 3 parts to this.. 3 components which ultimetly lead you to selling more of your stuff in a non-salesy, non hypey kinda way.

And most people ignore this stuff, which means most of your competition are ignoring this, which is great for us because it gives us the advantage right?

The Three Components

We’re gonna use:

1. Radical Approach
2. Education
3. The Pitch

I’ll explain what each of these terms mean, what function each one performs and what each one achieves.

So let’s start in reverse. You probably already know #3, the pitch.

Most marketers just focus on the pitch – it still works great, but it’s probably the least effective way to sell online because all niches are jaded. That’s just the point we’ve arrived at, pretty much every niche that you can think of, all the good ones away, they’re all filled with people who are jaded, and you know what? It shouldn’t be used as an excuse to not try or to not do something.

Prospects everywhere are tired of hearing promises, and they know it often means nothing.

Sending them to a sales page doesn’t work like it used to, even warming them up first isn’t as effective as it used to be, so we need a different approach.

A lot of savvy marketers are using a combination of education and pitching, it works pretty good. But people don’t come to me just to achieve pretty good results, they come to me to get great results, so let’s go ahead and switch things up a bit, so you can get some great results too.

Ok, first, ask yourself.. why should prospects listen to you? Why should they buy from you? What sets you apart?

We start with #1, a radical approach, to show how your way is different to everybody elses. The radical approach is something unique to you, it’s a couple of words that that mean something to your ideal customer, to make them curious.

Here’s the formula you can use to find your radical approach… it looks like this..

Find out what your customer desires, plus the promise you make them, plus your delivery method, and that equals your ‘radical approach’.

Ok, sounds complicated I know, but it’s not, I promise. Let’s break it down.

Oh, and before I forget, we also need a premise, or reason for your radical approach to exist – which naturally leads your prospects into wanting to seek an education from you.

Your premise only exists to support your radical approach.

I’ll break it down for you in more detail:

Customer desire:
This is obviously what your ideal customer desires the most.

Your promise to customer:
This is what you can give them, or how you can help them to change things. This is the end result they will see from trusting you.

Your delivery method:
This is what you do or how you do it.

And the premise:
This is why your radical approach exists.

Example

So, for example, if Kerstin is in the languages niche… and again this has got absolutely nothing to do with solving her problem, I apologise Kerstin, but let’s say that she teaches people how to speak fluent German, and bearing in mind that I have zero knowledge of that niche, her radical approach might look like something like this:

Her customer desire: Learn how to speak fluent German

Her promise to customer: To teach you how to speak convincing German within 3 months.

Delivery method: By incorporating a small amount of learning into the daily routine and tracking the progress.

Radical approach is called: Addictive Language Mastery

Premise:
Studies show that when we do things habitually they become addictive, so it’s the most effective way to learn a new language.

Here’s how you do it…

We include the “here’s how you do it” as a way to lead into the education portion of the campaign.

Ok, A Second Example

Oh and of course we don’t have to actually INVENT anything new here.. we just brand ourselves in a new, interesting or unusual way.

Here’s how P90X did it, and remember – they didn’t invent this way of exercising:

Customer desire:
To get in shape quickly.

Promise to customer:
Get ripped in 90 days.

Delivery method:
Switch, combine and mix up various workouts.

Radical Approach is called: Muscle Confusion

Premise:
You have to shock your body into transformation because it quickly adapts and gets used to traditional workouts.

Here’s how you do it…

Third Example

Ok, finally I’ll show you how I use this in my business, because it’s easy.

My ideal customer desires:
To boost online sales quickly without spending years learning the theory.

My promise to customer:
Show them how to sell more ethically and without using hype or sleazy tricks, while helping them to reduce their advertising budget as a result.

Delivery method:
Give them easy to use formulas, templates, and frameworks that have been battle-tested and proven to work.

My radical Approach is called: Results Through Simplicity

And the premise that all this is based on is:
Most courses over complicate things and focus on boring theory or make things very technical. This results in information overload and is a waste of time if you just want the results without knowing the history.

Here’s how you do it….

So, at the start of your funnel, you present your prospects with your radical approach.. it acts like a hook and it triggers their curiosity, to encourage them to take the next step – which is to request education from you via your warm up sequence.

But A Word of Warning

As Profit Copilot member, Xenia pointed out in the Facebook group, this strategy doesn’t apply to every industry or business model.

You see, sometimes being on the front lines of the information product business thing, I often lose sight of all the other awesome stuff that’s going on out there – and this is an approach to branding that might not be the best route for a lot of businesses.

But if you ARE involved with selling information products, or if you offer services, then this is a quick way to set yourself apart from your competition and position yourself as an authority.

What next? well, I’m glad you asked..

Ok so, if you’ve found this useful, and want more of this kind thing, then I’ve got everything you need to help you improve your conversion rates, funnily enough, using the ‘Results Through Simplicity’ approach that I mentioned earlier. It’s called the Profit Copilot Academy, and there will be a link somewhere below this video that will give you more information.

Ok, thank you for watching and I’ll see you next time.