There’s been a massive development from Google today and this is a game changer if you’re a publisher.
If you’re creating content then you absolutely need to know about this.
Google’s Accelerated Mobile Pages (AMP) technology has joined the likes of Instagram, Snapchat and Facebook by allowing publishers to tell stories on mobile devices.
And we all know how powerful storytelling can be when used in our marketing.
So finally, Google now allowing us to convey our messages in a much deeper more meaningful way, inside the SERPs.
This is such a big development for publishers because we can use text, images, and videos in a brand new way that speak directly to our prospects and our core audience.
CNN, The Washington Post, and Mashable are already using AMP Stories, so if you want to see an example of these new stories in action just Google any of those publishers on a mobile device.
At the moment AMP Stories do not allow advertising on the content so we can’t use them to run AdWords campaigns or anything like that.
But that’s only temporary because Google has said that they ARE going to allow adverts inside of AMP Stories – and they’re going to allow publishers to keep 100% of the revenue.
I imagine that is going to be done through Adsense, so that is fantastic news for everybody.
So how do you use these AMP Stories?
At the moment it’s a little bit technical.
This will guide you through it but you are gonna have to get your hands dirty with a bit code – or hire somebody else to do it for you.
I don’t think there are any WordPress plugins available at the moment but do expect that to change very shortly.
Within a week or two or maybe even sooner we’re gonna have AMP Story plugins that we can just install on our WordPress websites.
So if you found this useful then share it with others who might benefit, too.