Today is all about affiliate marketing I’m going to show you how you can recruit affiliates who will promote your products for you. This is part 10 of the Profit From Your Passion training course.
Affiliates will promote your stuff in exchange for a healthy commission of every sale they make for you.
This means when you get the right affiliates on board, you can ramp up your earnings quickly.
So I’m gonna run you through how to do that now.
While this IS a very lucrative approach to marketing, I don’t think it’s a smart long term strategy. I explain more about that here.
But for an initial cash injection into your business it’s a fantastic strategy.
The cost of recruiting affiliates
Typically we would offer an affiliate between 50% and 75% per sale.
Now if you think that sounds like a lot, then you’re right – it is a lot.
We do give away a lot of commission per sale, but we don’t have to worry about the marketing side of things during that period if we don’t want to. The sales are coming in for free.
I’m going to give you some do’s and don’ts to help you attract higher quality affiliates.
How to attract affiliates
Do’s
The first thing is do fill a gap, fill a need.
Find out what your potential affiliate partners are promoting and find out what they’re not promoting.
Decide what they need and then if your product fills that gap they will be more inclined to promote you.
Also do know your Earnings Per Click (EPC).
I know if you’re getting into this for the first time you might not have that info, and that’s okay.
Don’t let that deter. When you do know your EPC just let your future affiliates know what that is.
It’s important because it tells them how much revenue they should expect to make for every visitor they send to your sales page.
Do let affiliates try out your product first.
You have to give them access to it, so offer a copy and they can decide if it’s right for their list.
Do mention the commission percentage.
Make sure they know how much you’re charging per sale and let them know of any upsells that they can also profit from.
If you can, do offer a special bonus it’s unique to them and their list
Don’t use avatars or cartoon pictures to try and hide your identity.
Be real and if you have track record let them know about it.
Don’ts
Don’t lead with your commission.
I know it’s tempting to open the email with something like “OMG! OMG! I’m gonna offer you a massive 75 % per sale! Cha-ching! OMG!”, but guess-what?
Everyone’s doing that so it’s not a big deal. Affiliates are not wowed by that anymore.
Don’t be smarmy or a kiss-ass.
A little bit of flattery will go a long way but too much another turnoff because it feels manipulative.
Don’t be rude or egotistical.
You might feel that your product is the best one on the planet, but most product vendors feel the same way too.
So it’s not cool to insist that they promote you.
Don’t expect a reply.
High quality affiliates are bombarded with offers every single day and there’s only a very small percentage that they can say yes to.
So don’t be put off if you don’t get reply. It just means that it wasn’t the right product, at the right time. Don’t take it personally.
Just knuckle down move on to the next because there are going to be plenty of affiliates out there who need to promote a product like yours.