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You’ve taken the time to carefully selected the best possible keywords, you’ve created outstanding content you know people will love, you’ve made sure that your title is on point, got all the right sub-headings, and you’ve even got your alt tags down.
But you’re still not getting the ranking you deserve.
So what gives?
In this SEO tutorial you’ll learn about a vital piece of the Google algorithm that nobody told you about.
So today I’m going to walk you through it step by step and show you three ways to boost your Google ranking, with advanced on-page optimisation.
For best the results from on-page SEO efforts, we need to optimise our content for RankBrain.
What is Google RankBrain?
RankBrain is the third most important ranking signal, right behind backlinks and content.
SEO courses from pre-2015 won’t mention it because RankBrain didn’t formally exist until 2016.
He instead encourages people to use medium tail keywords.
I still believe long tail keywords have a place in SEO.
But whatever approach you choose, we need to include the words that we know Google will expect to see, as part of our optimisation process.
So how do we find the right words to use?
I’ll show you. Open a new browser window and follow along.
Step 1: Use Google
Make sure you’re using an ‘Incognito’ browser for this to make sure we limit the amount of personalised search results, because Google tries to guess our intentions we need to get as close to a default search as possible.
Now search for your main keyword or phrase.
Let’s assume my article is about Jaguar cars so in this example I’m going to search for Jaguar.
Next I’m going to scroll down to the bottom of the SERPs and look at the ‘Searches related to’ section.
Here you’ll find a list of additional keywords you can include in your article, if they are relevant.
These are powerful words that Google is expecting to see in your content.
Step 2: Using the SERPs
This is even easier than the first step, because we’re already on the SERP page.
All you have to do is look through the page for words in bold. These are perfect LSI keywords to add to your content.
In my example you can see the phrase ‘Jaguar XF’ is in bold. Google understands the content is ONLY about Jaguar cars.
Step 3: Keyword Density Checker
This step is a little bit more involved, but simple nonetheless.
Here, we take the actual URL of the SERP and paste it into a Keyword Density Checker to find other words that Google expects to see.
For example, in my example we can see that the word ‘luxury’ appears multiple times in the SERPs, so this is another word we might want to include in our content – if it’s relevant.
Obviously don’t include stop words, and you should be good to go.
So now you’ve got another technique to help you improve your on-page SEO .
Can’t be bothered creating your own content today?
Well, you don’t have to; introducing the lazy marketer’s guide to content curation.
You see, 2 days ago I received an email recently from a Profit Copilot member who wanted to take a content marketing short cut. He was tempted to copy and paste articles from Ezine.com and use them on his website’s blog.
It’s an easy mistake to make.
Obviously, I encouraged him not to do this though, as copying and sharing unchanged content can be detrimental to his site… it’s kinda spammy.
The last thing you’ll want your visitors to think is that you are plagiarising, or otherwise using unoriginal articles, media, or other content.
So today, I’d like to offer you a much more efficient, quicker, and simpler method of content creation.
This is a technique called content curation which is often confused with another technique called content aggregation.
What’s the difference?
Content Curation vs Content Aggregation
Content curation happens when you take a small portion of someone else’s content and use it to create more content.
A good example of content curation is the Slashdot.com website.
However content aggregation on the other hand, is when you just take someone else’s content and use it “as is” on your own site/blog. There is a danger with this method because if it’s not done right then you risk plagiarising other people’s content which can negatively affect your site’s integrity and traffic, if you don’t link to the original and use a canonical tag.
A good example of content aggregation done right is the Alltop.com website:
Content aggregation doesn’t create extra value to your content and doesn’t offer anything new for the reader, or anything that they can’t find elsewhere. So, why would they want to keep coming back to your blog? This is where curation comes into play.
Not all of us are meant to be writers or bloggers, but luckily, there’s enough content already written on the web to be able to really collect and form into new pieces.
How To Curate Content
So how do you find content to curate?
Know what your audience wants
Find articles that will interest them
Copy and past a small portion of that article
Wrap it a block quote tag
Link to the original
Add your own unique thoughts and opinions
It’s that simple.
So let’s break it down in more details.
Start with finding relevant articles that your audience will appreciate. This is why knowing your audience is essential, otherwise nobody will care about the content you’re curating.
Then take a small portion of that article, a piece that you find particularly engaging or helpful, and paste it into a new blog post.
Then you’ll want to wrap this section in block quotes and link it back to its original source.
Add your own valuable insight on the topic and voila!
You’ve just created curated content that is unique to your blog. It’s a very easy process, but important to know and understand.
In the video, I found an article that I thought my audience might appreciate about the benefits of ‘affiliate marketing for advertisers’.
While it was a fairly lengthy piece, it was also numbered, which made this example much more organised and useful for the tutorial.
Since there were five different points with their own sections to cover, I copied all of the content and pasted it into a new WordPress blog post on my site.
Then I got rid of most of the extra text, outside of a sentence or so, for each point. I highlighted each of those sections and put them in block quotes as explained above, then added my own opinions and advice on the topics, as well as the hyperlink for the original source.
Something important to remember; be sure to change the original headline so that you’re still explaining the content, but you aren’t plagiarising the source article.
Save and publish, and you’re done!
This is as simple as it gets when it comes to content curation and creation. It’ll be a massive help in bringing traffic to your website or blog as well, but there are other methods you can learn as well. If you want to learn how to gain organic traffic and build a bigger following, be sure to go to profitcopilot.com/traffic and check out my absolutely free, no-strings-attached training course.
Well, that’s an understatement; I was livid, on the verge of throwing in the towel.
In that moment I’d convinced myself that all this blogging malarkey was just nonsense. Just a pipe dream; something for other people to figure out, but not me.
I’d tried everything I could think of, nothing worked.
But the thing is, my metrics looked solid. Traffic wasn’t a problem, but making an income from it was a struggle.
And it still took years for things to ‘click’ properly.
So today I want to give you a shortcut and maybe it will save you years of the same struggle.
You’re about to learn how to monetize your blog the right way.
And I’m going to take you down a slightly different avenue than you might be expecting.
Phew! You Can Forget The Usual Suspects
Pretty much every other blog post about this stuff will tell you to monetise your site with CPM (banner ads / Adsense) so we’re going to avoid that today, and we’re not going to worry about Click Through Rates (CTR) or ‘earnings per impression’.
Instead, we’re going to focus on building a machine a system that will monetize your website the right way – even if you don’t have much traffic.
Other common monetization strategy we see bloggers raving about is sponsored posts and product reviews, both of which require you to have a real high-traffic website if you want to make decent money from it.
Today we’re going to look at a method that works or even if you have a low traffic blog. I know people who are making a killing from this, even from around 50 visitors a day.
And that’s because it’s the right kind of traffic; ultra targeted.
The System Perfect For Low-Traffic Blogs
That means you’re going to do pretty well from this method, without too much extra work; you’ve already done the hard bit.
I know that because this is the exact system that use on most of my websites now, so I’m speaking from hands-on experience.
For example, I’ve built websites that have huge followings… tens of thousands of people visiting every single day, while some of my others websites (that I spend less time on) receive less than 100 visitors a day.
So this works right across the board, no matter where you’re currently at with your blogging journey.
To help me illustrate this I’m going to examine one of my students’ websites.
Sanjay sent me an email asking if I had any advice to help him monetize his blog so of course (because he’s one of my students) I’m going to go out of my way to help him out.
And as a result you might benefit from this too.
Common Problems You Didn’t Know Existed
So, this is Sanjay’s blog, and we’ve got a few problems here.
The first one really leaps off the page, can you see what it is?
Sanjay isn’t collecting email addresses.
This is important.
Ok, looking at this page there’s some awesome space at the top, and I would do is replace that space with an opt-in form and a strong call to action.
Typically, you’d offer some kind of freebie in exchange for email addresses, this is called a lead magnet, or an ethical bribe.
Secondly, instead of using the empty sidebar space (that’s waiting for banner ads), I would also use that space to start collecting email addresses.
That gives blog visitors at least two opportunities, above the fold, to subscribe to your email list.
Now, it’s easy to start collecting email addresses but that advice on its own is a little bit useless unless we know exactly what your blog visitors want.
How to Listen To Your Visitors
Finding out what your visitors want is easy, and you don’t have to ask them either – they’re already telling you, once you know how to listen.
How do you listen?
By looking at the right metrics in Google Analytics because all the data we need to know is already there for us.
Why don’t we run a survey?
Well, we can – and it’s a good idea if you have a sizeable following that’s willing to give you honest feedback, but I’m going to assume that you don’t have a massive audience yet.
So we turn to Google Analytics – the data is solid, and it gives us an accurate picture about our blogs.
And there’s only 2 metrics that we really need to pay attention to, at this stage.
First, take a look at the most popular pages on your website.
This tells you exactly what people want and why they’re coming to your website.
Secondly, we can look at the most popular traffic sources – then we know what type of content our visitors are consuming before they land on our blog.
Smart Lead Generation
There are two strategies when it comes to collecting leads on your blog.
The first way is to have one general lead magnet running across the entire site.
This is the easiest way to get up and running. Start with one lead magnet that solves one problem.
Another way to do is to segment your traffic and run different lead magnets for each topic you cover. For example, you could create a specific lead magnet for each of your blog categories, so it becomes highly targeted and matches each article.
If you were to go down this road, I would encourage you to choose the most popular categories to begin with.
Listen if you’re not willing to invest in an email marketing platform at the moment you have plenty of free options out there:
I haven’t used any of these personally so I can’t vouch for their ease of use, or deliverability.
If you’re willing to stump up a few bucks then I can recommend:
Out of those, the ones I recommend most are ActiveCampaign or Kartra – they have the most advanced features, but they might be overkill.
And read the Terms of Service of every single platform before signing up and before following my advice.
It’s your duty to make sure that they allow the stuff that I’m going to suggest, the ToS can change overnight.
Ok, now I’m going to assume that you have your email platform selected, you’re up and running (with the opt-in forms on your site) and collecting email addresses.
The Marketing Funnel
You’ve probably heard of marketing funnels, (they’re sometimes called pipelines).
Here’s an easy way to understand funnels; you only really need to know three parts – although some insist there’s at least nine parts, I like to keep things simple.
Top of the funnel (ToF)
Middle of the funnel (MoF)
Bottom of the funnel (BoF)
And each stage of the funnel has a corresponding type of traffic:
Cold traffic (ToF)
Warm traffic (MoF)
Hot traffic (BoF)
Let’s go through each stage, so you get the full picture.
Top of Funnel
At the ToF stage were we are making visitors aware of their problem; this is the awareness stage.
Your visitors might be asking search engines ‘how to’ questions, for example “how to monetize my blog”.
See what I did there? Now you’re getting it.
It’s the first point of contact with you; your blog posts should be ToF content to attract the right kind of visitors.
Once they’ve landed on your blog, received value from your content, it’s time to move them down to the second stage of the funnel; MoF.
Middle of Funnel
This is where your lead magnet steps in.
We can use the ethical bribe to entice visitors to subscribe to the email list.
This is the interest stage of the funnel.
The lead magnet should be something closely related to the ToF content. We could use short ebooks, cheat sheets, checklists, videos, mini courses, there are dozens of lead magnets we could use.
No matter what format you choose, it must be desirable to your visitors and deliver a quick win.
If you embed affiliate links inside your lead magnet, you can generate extra profit.
But that’s not the MOST effective way to increase your revenue. Which brings us to the BoF stage.
Bottom of Funnel
Ok, let’s stop and take a look at the journey you’ve just taken your visitors on.
You’ve educated them about a problem, and given them a quick win to help them solve it.
You’ve delivered a lot of value, for free – and you haven’t asked for anything in return. You’ve started to build a relationship with them, and demonstrated that you’re able to help them.
So now at the bottom of funnel stage we’re explicitly asking them take action and buy something.
This can be your own product, a service, coaching, or affiliate offers.
At this stage the traffic is at its warmest and (ideally) ready to move forward.
But only a small percentage will actually do that.
Remember they can always choose to do nothing – and that’s what most people will do, they’ll continue to struggle. Or they’ll move onto someone else, and that’s fine too.
We only need a small number of people to take action, anyway.
So to re-engage the people who initially said no, which is the majority, we need to have a follow up sequence.
The Follow Up
This is where you make the most of your money, it’s through the back end of a funnel.
It’s the invisible stuff that we don’t really see unless we’re in a funnel.
I’m going to show you how to do that now. Let’s build the actual engine that drives profit.
This is the process so far; a visitor lands on your blog post, then they will fill-in your opt in form.
Now two things will happen.
The first one; they’re redirected to Thank You page or a Sales Page. They have the immediate option to buy.
The second thing; they’re added to an email list.
Most people will not be ready to buy so they’ll go directly to their inbox to get the free download you sent them.
And that’s okay.
So we send them a series of high value emails to continue building the relationship and increasing the trust.
I recommend giving LOTS of value in that email sequence.
Useful, actionable information that your leads can get results with is best.
Once you’ve delivered enough value, you earn the right to pitch. People will tolerate sales pitches if you provide enough value first.
In most instances making the pitch is pretty easy because you’re just making a product recommendation that matches with the value you’ve already delivered.
Here’s a few angles you could use:
Day 1 – ‘Download your free report’
Day 2 – ‘3 easy to ways to X’
Day 3 – ‘7 common mistakes’
Inside each email you can embed affiliate links to relevant products.
It can be a different product recommendation in each email, or it can be for just one. That’s entirely up to you.
And you can run this type of campaign for as long as you like.
It’s an incredibly profitable engine to build.
The Entire System
Here’s how it looks when it’s completed:
It’s a pretty simple and elegant system when we zoom out and look at the bigger picture.
Ok, this is going to take a little bit of time to get up and running it’s gonna take you a couple of hours to put all the pieces together, but once you know what your visitors want and you know how to help them – that is where you will make your money.
All you have to do is break it down step by step, into little manual manageable chunks.
Each chunk, which I’ve given you here, is easy to do.
So go ahead and get an opt-in form installed on your website.
Find a relevant offer on ClickBank (or even on Amazon if you don’t mind earning 4% commission rate instead of a 50%).
Then give you blog visitors solid and actionable tips that help them move them forward.
Finally, follow up that value with a little pitch.
This works really well.
Just look at anyone who’s successful online and you’ll probably notice they’re all doing this kind of thing.
And doesn’t matter if they’re running traffic straight to a squeeze page or to a blog post, this is the system most successful bloggers are using.
Retargeting Campaigns Demystified
One of the best ways to get traffic to your website, quickly, is to use a Facebook retargeting campaign.
You’ll need to install the Facebook pixel – a small piece of code that ethically tracks your blog visitors.
It works like this; when a visitor lands on your blog it tells Facebook about it.
If you have a retargeting campaign set up, you can have an advert displayed to just those people on Facebook, through creating a custom audience.
You can also create a lookalike audience based on your visitors, but that’s beyond the scope of this post.
So to make use of this info could be to run an advert that promotes your lead magnet to all the people who didn’t opt-in while they were on your blog.
Because these visitors are now warm, they know who you are, they’re more likely to subscribe.
And since you’re only using a custom audience it means your costs are going to be low and you’re not going to spend a fortune on Facebook ads with this method.
It’s a quick and easy way to get traffic.
Next I want to show you how to get more traffic to your blog, using free methods.
I’ve got a free video series that’s going to give you brand new traffic methods that you’ve probably not seen before. You’re going to learn how to build an audience quickly, I’m going to show you how to double your traffic instantly.
You’re about to discover a strategy that will help you to grow your audience size, increase your influence and boost your profit margins. I’m going to share a little-known strategy that will help you to at least quadruple these numbers. It’s called the Syndicate Method. This is often considered a “controversial” …
Understanding SEO, or Search Engine Optimization, is important for anyone running an online business. Knowing how to optimise your content helps you to get better results when it comes to your online presence. It drives free, organic traffic to your content by allowing search engines to index it correctly.
So, today’s post will be a tutorial for all you beginners out there, especially for those of you who use WordPress.
Now I want to make something very clear before we move forward. I’ve seen countless tutorials on YouTube and other sites that are just thinly disguised sales pitches for products. There is no pitch here, it’s completely free. The methods I’m going to share with you work. In the complementing YouTube video, you can clearly see and verify this, as I used my own website. I’m going to give you a simple, step-by-step lesson in SEO, without trying to sell you a product, program, or training course.
Step 1- Website Speed
The first step you’ll need to take is to figure out exactly how fast your website is running so far. There are a few tools you can utilize for this process, including:
1. Pingdom 2. GT Metrics 3. PageSpeed, by Google Developers
For this tutorial, I used PageSpeed first. I took one of my websites; a dormant domain that I own but haven’t yet put to good use called marketingoracle dot com, and typed it into the corresponding area in PageSpeed. Once the tool was finished analyzing, it showed me that the site had very low scores for both mobile and desktop speeds.
The results were the same when using both Pingdom and GT Metrics; the website received a low performance score. These tools use a grading scale, so you’ll want to aim for either A or B. Anything below this, and your website is running too slowly.
Generally speaking, seeing low results this way means that you need to look deeper into your website and optimize it more effectively. You’ll need to make some changes. So why was my
website showing such a low score? I’m using the default theme, which is lightning fast, but the server I’m using to host my site isn’t high quality, and therefore very slow.
So, if your WordPress website has low speed grades, you may need to change your theme to a faster one or switch over to a new hosting provider (assuming your server response is still below average). Were I using a site in this tutorial that I wanted to monetize or use for professional purposes, I’d need to make some massive changed in order to have an acceptable performance grade.
This step is very important, and you don’t want to move past it without thoroughly checking out your website speed. It will affect your ability to optimise your site overall.
Step 2- URLs and Custom Structure
Next, you’ll want to log into your WordPress admin dashboard where you’ll start working on some actual hands on SEO. In case you’re wondering, you won’t need to know any serious coding to work on this step; its all very simple point-and-click methods.
First, head to the plugins section and search for Yoast SEO. Installing this plugin will be very useful for optimising your site in the future, as it gives you tips and corrections for each piece of content and page. There are other options and similar plugins such as All-In-One SEO, but Yoast is the best in my opinion. Be sure to activate it after install.
From the WordPress dashboard, you’ll want to find the settings option on the left tab and select Reading. Here you’ll see ‘Search Engine Visibility ‘. This option should be unchecked you allow search engines to index the site and it’s content.
After you’ve done this, you should see a tab titled Permalinks. Select and erase the content inside of that field and make sure the Custom Content option is checked.
Now you can move on to the next step and head over to your posts! Step 3- Keywords and Headlines
When you click on a post on your site, and look at the title, you’ll see a forward slash.
Delete that forward slash and replace it with a dot HTML, HTM or PHP. Based on my own experience while working in the SEO industry, dot HTML tends to perform better than just a forward slash, but you can choose what to replace it with. You should save this change after you’re finished.
Now your Permalinks will have changed and the URL will contain the post name. You’ll also want to add keywords to this URL as well. For example, I added a new post titled 90 Day Content Marketing Challenge; so the whole title was the keyphrase with my established keywords in it.
When writing these posts, the first paragraph should contain those same keywords. For example, my article’s first paragraph included the line “Today I’m going to show you the results of a ninety day content marketing challenge”. I also changed this line to a heading.
When choosing headings, you have several options titled as H1, H2, H3, and so on, (with importance decreasing with each tag). This will apply a heading tag to your article, telling Google that it has an important keyword within that line.
You can add multiple keywords by using these heading tags. After writing the actual copy itself, try to add the keywords or keyphrase to the last paragraph or two, as well. This way, they are found in several places throughout the post, but it is not overdone and doesn’t compromise readability by cramming the keyword in places where it might not seem natural.
A big question many people have during this part of SEO is “how many keywords do I need?” And the answer is; the more, the merrier! So long as they stay relevant. For instance, if you’re writing a 1,000 to 2,000 word post, the keyword should run frequently (at least every couple of paragraphs). This is a very efficient way to optimise your post or article.
Step 3- Images and SEO
When done correctly, adding images to your post is an excellent way to increase the SEO aspect of your site.
In order to do this, you’ll need to add a ‘featured image’ first. Be sure to rename the image file in its settings/attributes, using the keywords or key phrase used in the article itself, and do the same with the alt text section of the image. You can also add other images and throughout the article with relevant tags.
Now the keywords can be found many times through the article and in the media itself. You can apply these same techniques to other content as well, and in order to be seen by search engines and in turn viewed by visitors, you’ll need to optimise every piece of content you share online.
SEO is much more simple than it may seem at first, and now you have the tools to better optimise your WordPress content in just a few easy steps.