Inbound Marketing

Increase Traffic With Inbound Marketing

This is how to increase traffic with inbound marketing. This article is the first part of a brand new series called The Traffic Tripod. Not only will you will learn how to get organic traffic quickly, but you’ll see how easy it is to monetize that traffic immediately with a …

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sales funnel template

Simple sales funnel template converts at 9.2%

Last week I ran a small experiment with a new sales funnel template to prove that you don’t need a lot of traffic, a massive following, or a big email list to get good results. As a result, my simple funnel now converts at 9.2% from cold traffic. I’ll show …

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Breakthrough Advertising: The 5 Sales Funnel Stages

In 1966 Breakthrough Advertising was published for the first time, and it changed everything. Marketers and admen had a manual that could turn strangers into customers, and customers into fans. Today we call it a sales funnel. Traditional Methods with a Modern Twist This article will teach you the five …

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Boost sales page conversion rate

Boost Your Sales by 300% with the 5-Point Conversion Rule

Today you’re going to learn how one of my student’s increased his conversion rate by a jaw-dropping 300% by making simple changes to his sales page. This technique is called The 5 Point Conversion Rule, and will boost your conversion rate by 300%. Using this tutorial I’ll show you how …

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Content Marketing Strategy

The Ultimate Content Marketing Strategy for Passive Income

This is the ultimate content marketing strategy for making reliable passive income online. I’ve simplified the entire process and made it so simple anyone can replicate it. So today you will learn how to: Grow an audience online Monetize it for passive income Achieve it in less than 6 months …

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The easiest sale in the world by Frank Kern

The Easiest Sale in the World, by Frank Kern

Today I’m going to give you the exact formula that marketing legend, Frank Kern, used to generate over a quarter of a million dollars per month consistently. 

It’s called the Easiest Sale in the World.

Easiest Sale in the World

According to Frank Kern, if you follow this formula, “…you can make more money than you can spend.” 

Here’s how you get started:

  • Offer a perceived high-value product for free

First step, offer a perceived high-value product for free. I know how crazy that sounds, but stick with it.

  • Sign them up to a continuity trial – “try my stuff instead of buy my stuff”

When they accept your free offer, they also get signed up for a continuity trial.

For the customer, it is more tempting as a prospect to just try out almost for free with the continuity trial. 

I do, however, encourage you to put some dollar value on that continuity.

Don’t make it completely free because you need to make sure that people are willing to spend money before they opt-n to your continuity trial.

So even if it’s a dollar trial, if you can get away with more, absolutely do that, but I’ve had success with $1 trials. I’ve had lots of people sign up. 

The stick rate, in my experience has been between 40 and 60 percent, and I think that is right across the entire industry. 

  • If they cancel, they still get to keep everything for free – risk reversal

So, in order to make them sign up for your continuity trial, you make it clear that even if they cancel, they can still keep everything for free. 

This is risk reversal. 

So…

You’re offering them a high value product for free.

You’re offering them a low ticket continuity trial that doesn’t cost much which gives them a sample of what you’re all about.

And if, after all that, they still cancel, they can still keep everything for free. 

That makes a very compelling offer on its own. 

  • The free product offered must have real-value

The product you give away must have real-world value 

You can’t just make something up.

You have to have something that helps them achieve something, that gives them real value. 

  • The market must be conditioned into accepting continuity offers 

In order to make this work for you, you must be working in a market that is conditioned into accepting continuity offers.

Thankfully, most markets are.

  • Continuity cost should be 30% of the value of giveaway product 

So, the continuity cost, the monthly reoccurring costs that you charge after the trial should be around 30% of the value of the product you give away.

I have tested this extensively, and I have found that if you offer a 70% discount on your offers, your conversion rate will increase. 

I have seen that, and I will show you the data as proof in the near future inside the member’s area, to show the real mechanics on how to really increase your conversion rate.

  • Don’t use PLR as your giveaway – Exclusive is better

Because the product that you’re giving away must have real-world value, we don’t use PLR products. 

If you can use something that is exclusive, that nobody else is going to get, it will increase your conversion rate.

  • Market must have a desire of becoming a part of something – an aspirational group

This is how you’re going to find out if you’re in the right market.

The market must have a desire to become part of something. 

Aspirational groups are one of the real sales motivators that encourage people to buy, because you are bringing them closer to become a part of an aspirational group. 

  • Must be seeking transformation – Want to change/improve 

They must be seeking some type of transformation – they want to change or improve in some way.

 Remember the escape and arrival framework.

  • They must be seeking validation or significance

Significance is such an underused market strategy.

Once you make your prospects feel significant, guess who they turn to and trust – it’s you.

Because you are giving them what they need.

  • Market must want an ongoing education

As part of the transformation and change, they want to keep improving themselves.

  • Market must have something to work towards

If you structure your continuity offer to have levels, so that there is something they keep working towards, you give them a mission of sorts.

You give them something to aim for, because it helps them realize that they’re progressing.

They can see how far they’ve come.

It lets them know that they are improving. 

  • Market must have new developments

Market that you’re involved with must have new developments on a regular basis. 

So if we’re talking about digital marketing, look at all the products that are released every week. 

Think about the way the technology changes. 

All the time we have new improvements that help us.

All the time we have algorithm changes that we need to combat.

  • Must have new people entering market

Market must have new people entering it on a very regular basis.

Think about markets that don’t go out of fashion.

Think about things that people always need.

That’s how you structure the easiest sale in the world.

Think about it, you’re not earning profit one time from one customer here, you’re earning profit every single month.

That means that if you have two customers coming into the first month and you charge them $50, you’re going to make $100 for the first month.

And this amount is only going to increase in the following months for you.

It is going to be continuous.

This is how the masters of marketing increase their revenue month after month after month.

This is called the stick rate.

And what it really comes out to is the percentage of people who stick around inside the continuity cycle program.

You would typically see around 40 to 60 % people stick for around three months. 

That means you’re going to profit every month after that. 

Now you see why a lot of marketers invest a lot of money to get customers through the door. 

Frank Kern was losing $65,000 as investment. As a result of that, he was making over a quarter of a million in revenue every single month after that.

So you see why marketers invest a sizeable amount of money upfront first because they know they’re going to recoup that fairly quickly, and then everything after that is just free money. 

I think you’re going to find this incredibly beneficial when you implement it. 

Know your product will sell before you make it

How to know if your product will sell, before you make it

Know your product will sell before you make it

We’re always being told that there are ways to “find out if a product will sell before we make it”, but nobody tells us how to find that out.

So today I’m going to show you how to do it, without bothering your email list, without running surveys, and without asking and Facebook groups.

You’re also going to know exactly what type of content you need to include in your product.

I’ll show you how to find out what type of content to use for Top of Funnel content, for your Middle of Funnel content and your Bottom of Funnel content.

You’re going to know what your customers want and why they want it.

You’re gonna know what the right terminology is; what language they use in your niche.

And you’re also going to learn the right structure for the sales page that will appeal to that particular niche.

I’m going to give you a little tip that you’re going to learn a lot from and you can apply this in multiple ways throughout your products, and throughout the content of your website.

Obviously this is gonna be best done if you have a solid passion about your niche because you do have to share some rock-solid information, or you need to work with someone who is knowledgeable about your niche.

Product Creation Goes Wrong

Most product creation is done wrong.

It usually works like this:

People will make the product that they want to make and not the product that people want to buy.

They will make the thing that they think is going to sell, but they never do the market research that will tell them if it’s actually a viable product.

Product Creation Research Options

I’m going to show you how to do some of that market research now.

You probably know that asking your potential customers directly what they want is the smartest way to do it, and you can do that through surveys as I mentioned earlier but that’s not always practical.

Maybe you don’t have a big email list. Or maybe you don’t know what questions to ask.

There are lots of barriers that prevent us from using surveys.

You could join a Facebook group and ask them, but a lot of groups frown at that.

So I’m going to show you how to get the info that you need straight away and have some solid data to work with.

But let’s fast-forward for a second.

Let’s imagine that you got your product done – who’s gonna buy it?

Here you’re gonna need customers, right? You need traffic.

And that’s why I’ve got some free training for you that’s going to give you traffic methods that you can use today to drive more traffic to your site, and you can get that when you go here.

But back to today.

The Lazy Option

To get accurate market research that you can use to hit the ground running, with we’re going to turn to the Dummies Guide books.

These are really hard to beat because this company is amongst the best in the world at market research.

They’ve essentially done everything for you, and they’ve already asked thousands of people for their opinion on what they need help with – in pretty much every single niche you can think of.

They’ve got over 200 million books in print, and these books they’re aimed at the widest section of any market which is the beginners.

So head over to Dummies go to the bookshop.

Don’t worry, we’re not going to buy anything here, but I want you to choose one of the books that relate to your niche.

Here you’re gonna find all of the major pain points that your audience is facing.

You’re going to learn what they want to achieve and what the perceived benefits are.

But I really want you to click on the ‘table of contents’ tab.

You’ll find a basic structure you can use for your entire funnel.

Let me make this really clear I don’t want you to plagiarize this or copy it directly, I want you to use it for inspiration.

Here you’ll know what type of content to make for Top of Funnel content.

You might need to explain that your prospect has a problem they need to solve, what that problem is and why it’s important to fix it.

So that could be a blog post.

You could look to the table of contents for inspiration when creating Middle of Funnel content, like a webinar or a lead magnet.

Now you’ll know what the core topics of your product could be, and we even have upsell ideas here too.

You’ve got a bunch of podcasts topics, video ideas, blog posts that you can structure the right way to convert website visitors into customers.

Lesson from Dan Kennedy: 3 Vital Elements of a Great Marketing Campaign

Lesson from Dan Kennedy: 3 Vital Elements of a Great Marketing Campaign

Today you’re going to learn the 3 vital elements of a marketing campaign.

This is a lesson from copywriting legend Dan Kennedy and we’re going to take a look at this book No-BS Direct Marketing.

This is a really solid book and it’s one of the fundamental books of direct response copywriting.

And while I’m going to teach you some of its lessons today I’m also going to put my own unique spin on things – and update it for use with modern technology.

Then I’m going to show you how you can apply it in your own business.

Dan Kennedy’s Marketing Triangle

Dan Kennedy talks about the marketing triangle; the market, the media and the message.

Dan Kennedy Markting Triangle

So you have to speak to the right market with the right message on the right media so let’s delve a little bit deeper into it, so you can really understand how to utilise this in your own business.

The Right Market

Let’s start with the right market.

Who are you speaking to? Who is your customer?

Listen I know a lot of people will say; “everyone is a customer” – but that’s not accurate.

If you think everyone is your customer, or everyone is going to be interested in your website, then nobody is going to be interested.

If you try to sell to everybody or appeal to everybody, you just end up appealing to nobody.

And even if you have the greatest copy in the world and you’re a master at persuasion, if it’s not speaking to the right person in the right way then it’s gonna fall flat and it won’t give you the results you want.

But because you’re reading this today you’re less likely to run into that problem.

The Right Message

When you know who your market is it makes it easier to know where to put your message.

Dan Kennedy says we should “match bait to critter”.

So you need something desirable that appeals to that specific market, or that specific type of person.

The Breakthrough Advertising book by Eugene Schwartz says that you shouldn’t try to create desire.

You can’t manufacture dessert but you can tap into existing desire.

So you need to know what your market wants, and then tap into that existing desire.

The bait that you use must be exciting, if it sounds boring then scrap the copy and start again.

Think about all the ways that you can titillate your market, think about the senses, think about the words that can create a spark.

Remember that good copy is seductive .

Match the message to your markets pain points, their fears, their passions, their hopes and their dreams.

And then finally you need to have the right media.

The Right Media

We’ve got hundreds of different types of media to choose from – newspapers, magazines, TV, radio, and Internet.

Obviously we’re interested in the Internet side of things.

When it comes to online stuff you’ve probably got even more choice; you can choose from email campaigns, banner ads, solo ads, Facebook ads, Google Ads, blog ads, forums, – basically wherever you find your market hanging out in large numbers.

So how do you apply this stuff to your business?

I’m going to show you how to do it now.

How to Apply Dan Kennedy’s Marketing Triangle

Let’s pretend that you’re selling a digital information product.

It teaches single men how to approach women in an ethical and respectful way, ask for their phone number and arrange to go on a date.

You might assume that its best sell to all single men, but it’s actually smarter to narrow things down and get really specific about who was speaking to.

To do that we need to find accurate data and let that guide us into making the right decision that will get us the results we need.

For this I want you to go to the Facebook Audience Insights tool.

Facebook Audience Insights Tools

Here we’re going to do some searching.

In this example, if we restrict the search to only single man in the USA, this gives us a really good starting point.

And then we can delve deeper and get really specific.

The Facebook Audience Insights tool allows you to see the Job Title – and you can go deeper still into each demographic to create a laser-targeted customer avatar.

In my example I’ve found that 23% of single men in the USA work in industries related to sales.

Facebook will let us see exactly which pages these men like. So now we know where they hang out.

We can also see other demographics, like which areas they live in.

So with the information that we’ve obtained through Facebook Audience Insights we might want to create a Facebook ad that targets; single men in Orlando, who play video games.

That tells us what type of adverts to craft, that will appeal specifically to those type of men.

Final Thoughts

So now you know how to find the right market.

You how to find the right media to use, and you know how to craft the right message for maximum impact.

And I’ve also shown you how to uncover vital demographics and information; solid data that will help you to create more successful marketing campaigns.

And that’s how we can take Dan Kennedy’s Marketing Triangle and easily use it online.

Increased Their Email Opt-in-Rate

How HubSpot Increased Their Email Opt-in-Rate by 1,000%

Increased Their Email Opt-in-Rate

Today I’m going to give you a proven way to increase your email opt-in rate.

In fact, HubSpot has used this strategy to increase their opt-in rate by a staggering 1000%.

Can you imagine how crazy good that is?

And even in my own small tests on a couple of niche websites, I have seen a significant increase in opt-in’s and also in the engagement rate.

Sure, its nowhere near the 1,000% that HubSpot have achieved, but it is significant enough for me to talk about it with you guys.

And yep, I will be implementing this on Profit Copilot in the very near future, but I thought I’d give you guys a heads up first so you can get rolling with it and increase your opt-in rate.

Automation

So today we’re going to use automation to deliver a value-based nurtured sequence.

That’s quite a mouthful right but it will make sense by the end of this I promise.

I’m going to show you 2 ways to increase your opt-in rate, they are similar but they work in slightly different ways.

And the end result is the same.

Multiple The Number Of Marketing Funnels

The first way is to increase the number of funnels.

That means having a total of 2 or 3 marketing funnels on your website.

It also means having 2 or 3 more lead magnets, more one-time offers, and relevant nurture sequences for every single funnel that you create.

It works like this, it’s really simple; It’s a standard marketing funnel – we just have to times it by 3.

Boost in Email Subscribers: Proven Email List Building StrategyI’ll explain it in detail.

A visitor lands on your website and you give them 3 options.

They can choose between 1 of 3 lead magnets; A, B or C.

Then, depending on which one they choose, they are brought to an opt-in form specifically for that lead magnet.

Next they subscribe to the email list and as usual they have the opportunity to buy your One Time Offer (OTO) and then ascend further into the sales funnel.

But if they decline your OTO, which is what the majority of people will do, then they’re added to a nurture sequence – and that delivers value.

This is a value based nurture sequence, mixed in with Calls To Action (CTA) to encourage them to buy your product, or to get in touch to book an appointment, or schedule a call, etc.

This is the standard marketing funnel that we all tend to use, here you’re multiplying it.

For this to work, you need to figure out which areas your visitors need the most help with.

And then you create more content and more lead magnets that is specifically for those needs.

This works really well because it delivers highly targeted content, that’s mixed with CTA’s that meets those specific needs.

Just think about it, okay.

Your visitors probably wear many different hats in their business.

They have a wide range of interests and needs – in any given niche or industry.

Because they probably need help in multiple areas, you’re really doubling or tripling up on the amount of help and value you can deliver to them – but you’re also doubling up on the ways you can profit from each individual visitor.

And if you want to be really fancy I would also encourage you to include at least one way that they can access all of the lead magnets.

For example you might ask them if they need help with traffic generation, or if they need help with increasing conversions. In this case, you could them if they want both of those lead magnets.

This strategy allows you to deliver the most value and make the most profit.

But it is a little messy.

There’s a cleaner way to do things.

A More Elegant Way

Instead of having multiple lead magnets on the front end (which is kind of pain in the arse to manage) we go back to using just one and do the segmenting on the backend.

This is a more elegant way to do things.

You do need to have an absolutely killer lead magnet that you know your prospects will want.

Here’s how it looks:

Boost email subscribers

Again, I’ll explain how it works.

A visitor lands on your website and wants your lead magnet so they opt-in to your email list.

And then they are immediately presented with more choices inside the actual email itself.

So we’re still allowing the visitors to segment themselves, but they’re doing it after they have already subscribed.

Next, when they make their decision they will be sent to a Thank You page that’s relevant to the link they clicked inside the email.

On that page they can download a relevant freebie. You can pitch them a OTO here, or run any other type of funnel elements you like.

The important thing is to follow up with a relevant content-based nurture sequence, that is determined by the selection they made inside the first email.

Through a nurture sequence that delivers value, mixed in with CTA’s you can build trust and profit at the same time.

And this is clearly a more elegant way to do things.

Plus it allows you to add more options to the initial email easily, and you don’t have the 2  or 3
marketing funnels to manage.

Now you’re working with just one email, and the automation sequences that spin out from it.

This approach this is responsible for HubSpot increasing their opt-in rate by a jaw-dropping 1,000%.

Points To Consider

If you’re thinking about doing this I’ve got a word of caution, which I’ll get to in a second.

But first I’m going to give you some points to consider, so you get absolute best results.

Standard rules apply; don’t use it as an opportunity to brag about your accolades, or how great you are, or how amazing your income is.

Don’t make it about you, so focus on your prospect and their needs.

Don’t use it just as an opportunity to sell, use it as an opportunity to deliver value and to build trust.

As Frank Kern says; demonstrate you are the best person to help them by actually helping them.

Then as always, tweak things and test new ideas.

Don’t be afraid to always find new ways to improve the system.

Email List Building Nurture Sequence

Focus on building a relationship. You’ve heard me say it hundreds of times.

The quickest and easiest way to do that is through empathising with your prospects, let them know you care about their problem.

Then give them part of the solution to help them progress. Give them enough to help them move the needle, so they can see that you’re knowledgable and can show them how to get the results they want.

Next, check in with them, see how they’re progressing, and make suggestions on how they can go further – by booking an appointment with you, or buying your product, for example.

And you can do all of these things through your autoresponder.

A Word Of Caution

Remember that word of caution I promise you?

Unfortunately this cannot be easily achieved through Aweber.

Their system is massively outdated and its buggy.

Every time I speak to their support staff about when they expect to add genuine automation thats dynamic and based on user actions, the response I’ve always received is “later on this year”.

And they’ve been saying that to me for at least three years.

But a platform that does allow you to create these kind of automations, is ActiveCampaign.

This is the system that I use now and moving over to them was one of the best things I’ve ever done for my business.

A quick word of advice though; if you’re focused heavily on affiliate marketing and you’re sending out a lot of pitches every week then Aweber is the one to stick with.

ActiveCampaign has an issue with affiliate marketing, but if you do it in conjunction with high value content then its fine.

I recommend them because they are the best solution for the best budget, and if you familiar with Profit Copilot then you’ll know that I don’t make these kind of recommendations very often.

How to Make Money from Blogging

3 Steps to Make Money from Blogging

Today I’m going to give you 3 steps you need to take to make money from your blog.

Now before we get into this and before I give you the tips, we’re going to have to do a little bit of housekeeping.

So if you have adverts on your website at the moment, for example you might have Google Adsense somewhere on your blog, well its time to remove them.

Listen, I know how scary that is the thought of losing revenue but stick with me.

Remove Display Adverts

You see those adverts are actually devaluing your website and you are losing money by handing over a portion of your potential income to Google.

They are giving you a very small percentage of what your website is capable of achieving.

So do not under value yourself or your website, you can make a lot more profit by removing Adsense and other  display advertising.

You make more money by focusing on delivering absolute value to your audience in the right way.

I’m going to walk you through in this today.

But before we start let me say; as much as those adverts are diverting visitors away from taking profitable actions on your website, there are some websites that can only be monetised through display advertising.

I’m talking about news websites, because the news is the product.

But if you’re running a blog and you’re sharing transitional information and teaching people how to achieve something or learn something new, then this is absolutely for you.

So let’s get down into it.

Follow the Money

The first tip that I’ve got for you is to find the segment of your market that is the most profitable.

And that is the segment of your market that is willing to spend the most money.

So it’s your job to follow the money and find a niche that gives you fulfilment as well as profit.

And how do you do that?

This is really simple.

Go to the Google Keyword planner tool and put in some phrases that are relevant to your website.

Then all we have to do is verify that your competition is spending money to advertise on those keywords and phrases.

And the higher the Cost Per Click (CPC) the more profitable your segment of the market is.

But we want to make sure that we can profit long term.

So go to Google Trends and make sure that the key phrases you’re searching for are at least stable, or on an upward trend.

Now you’ve verified that people are spending money in this niche for those keywords and it’s something that’s in demand – and it also looks like it’s going to be in demand for the foreseeable future (so its evergreen).

Resources:

Create your own Products or Services

The second tip I’ve got for you is to create your own product or service around the needs of your audience.

This could be an e-book, it could be a training course, a membership site, it could be consulting – or whatever is you’re good.

Once you have that overlapping with what your visitors need, you’ll become profitable.

But you have to have both things working at the same time to make this lucrative.

You obviously know what you’re good at because you have a blog about it, but how do you find out what your visitors want?

How do you know what they really need?

Well, to find out you can use a website called Survey Monkey to create a survey for free, and ask them what they need.

But in addition to that, and this is vital; you have to find out why they want help too.

That is essential.

Once you know what they want and why they want it, you now know how to how to deliver it to them.

Then you choose the most common response you’ve received form the survey and then create a product or a service that meets the need of your audience.

Simple, right?

Resources: 

Build an Email List

Then third and final tip that I’ve got for you is to build an email list.

When you build an email list it’s easy to turn visitors into subscribers – and another word for a subscriber is a lead.

Leads can become prospects, and prospects can become customers.

This is the process that we run people through in order to take them from cold traffic – not knowing much about you and certainly not trusting you, all the way to feeling like they know you, they like you and they trust you enough to hand over their credit card details to you and purchase your products.

And it’s easier to sell to existing customers than it is to acquire new ones.

The best way that I know how to make people become repeat buyers is to make a product that is worth around $50 and then sell it for $7.

Your customers will be so blown away by what they’ve got they will be compelled to buy from you again and again.

In anticipation for you, you could have multiple all products lined up, one after the other, in a chain.

The strategy is to sell the least expensive one first, and you progressively sell more expensive products as they go through the chain.

This is called an upsell chain and it’s part of a model a funnel model called the ascension model.

This is the most profitable marketing funnel that I have ever experienced.

And once you are comfortable with the upsell chain you can then throw in a downsell chain.

This is where you offer an alternative low-priced item to the people who decline the higher priced stuff.

But it’s really important that I make this clear; do not just reduce the price of your high ticket items.

Instead remove something from it to make it less valuable and don’t just sell the same product at a discount.

That’s unethical.

With this mix of upsell and downsell items you can really ramp up your overall revenue.

And if you want more information about the marketing funnel that I’ve mentioned you can watch it here,  it will running through every segment of your market and it will show you how to monetize everything.

I’ve just shown you how to monetize your blog really easily, and listen, anyone can do this you can do this too this stuff is not complicated if it was I wouldn’t be able to do it.

Resources:

Conversation Optimization Tips

5 Conversation Optimization Tips

Today I’m going to give you 5 conversion rate optimization tips, this is gonna help you build your email list faster, get more leads into your marketing funnel and sell more stuff.

Reduce Form Fields

The first one that I’ve got for you is to reduce the amount of form fields on your website.

Form fields allow visitors to type in their name, email address and physical address.

To increase the percentage of people completing your opt-in form you gotta get rid of everything you don’t need and only use what is absolutely necessary to continue the conversation with them.

This lets people save time, so they can sign up quicker – nobody wants to fill in forms, it’s not pleasant experience.

Fewer form also reduce your amount of work you have to do, too, because there’s less information for you to process.

This isn’t just some theory that sounds good, this has actually been tested on multiple websites.

For example a company called Imaginary Landscape managed to increase their conversion rate by 160% when they reduced the number of form fields on their website from 11 down to 4.

Not too bad, right?

Contrasting Colours

The second tip that I’ve got for you is to use contrasting colours on Call-to-Action (CTA) buttons.

This isn’t about choosing a particular ‘prove to work’ colour but instead focus on the contrast and how it relates to the rest of the page.

The trick is to make it stand out.

Listen, I know that there’s a lot of debate online about which colours produce the higher conversion rates; should you use yellow or should you use green? Should you use red?

It doesn’t really matter too much – there is a little bit of research about it which I’m going to explain in a minute, but generally it’s all about the contrast.

Whatever colour you choose has to be vibrant and that stand out against the rest of the page.

Now with that said, a sociologist at the University of Maryland called Philip Cohen found that the colour blue increases trust for both men and in women.

Some food for thought maybe.

A website called Performable increased their conversion rate by 21% just by changing their call-to-action button to a contrasting colour.

But let’s think about this okay.

If Philip Cohen found that the colour blue increases trust, well that doesn’t necessarily have to be on the call to action button itself.

Just seeing the colour blue has an influence on us, just like seeing the colour red does because they are opposite sides of the colour spectrum.

So, for example, you might have a blue and white themed website. The background might be white and then you might have blue elements, such as a header or a sidebar.

In that instance the best colour for your call-to-action button is probably going to be red because it’s the polar opposite of blue and it provides the most contrast.

And that is a good way to decide what type of color to use on your pages for your call-to-action buttons.

CTA Above the Fold

The third tip that I’ve got for you is to put your call-to-action button above the fold.

However, if you already have the call-to-action button above the fold then move it down below the fold.

I’m gonna explain why in a second.

But first, the Unbounce website managed to increase their conversion by 41% by moving their call-to-action button to above the fold, so that’s a good indication that this strategy works.

You see, if your call-to-action button is below the fold it means that your prospects will probably have to be highly motivated if they’re willing to scroll down.

But this in itself could be a qualifier, and it might also mean that you’re only engaging with prospects that are highly motivated and more likely to buy from you.

But a marketer called Michael Aaggard tested this.

He did a split test between an above the fold call-to-action button and below the fold call-to-action-button.

Surprisingly, when he moved his call-to-action button below the fold on a long-form piece of content his conversion rate increased by 304%.

That’s astounding, right?

What this tells us; it really comes down to your audience.

And this is something that you will want to test for yourself.

So if you currently have a call to action button that’s above the fold and you’re not very happy with your conversion rate, test it.

Stop using Stock Photos

The next tip that I’ve got to help you increase your conversion rate is to stop using stock photos.

This is a real pet peeve of mine, but I am just as guilty as anyone else.

I fell into the trap of thinking that stock photos look professional, they look slick, and surely they create the right image for my brand? I was wrong.

Using stock photos really comes from the theory that showing a face a human face on a website increases trust, it builds rapport quicker, it increases the likability of the website and it makes it a bit more human.

So for that reason I do think it’s a good idea to show a friendly human face on your website.

We’re pre-programmed to recognise and remember faces, it’s one of the things that human are best at.

So using one on your website is going to make your brand just a bit more memorable as a result.

But you gotta stop using stock photos – they’re not authentic.

Everyone uses the same pictures, so it makes your website look a bit generic – and even worse at the other end of the scale it just makes you look kind of fake.

If you can use a real picture of your actual face, or whoever represents your company, do it!

For example, the Marketing Experiments website split tested this.

They tested a stock image versus a real image, and they found that their conversion rate increased by 35% from that simple change.

As a result their client’s website looked more authentic.

Add Your Phone Number

The final conversion optimization tip that I’ve got for you is to add your phone number.

Add your phone number to your sales pages or to your opt-in forms will help to increase trust in your brand.

It proves that you’re a real person and that you’re accessible, you’re easy to contact and that you’re around to provide after-sales care and support should anything go wrong.

It gives people confidence in you.

They know that you’re on hand if they need help either during the sales process or with the product afterwards.

Because it makes you accessible, it makes you more trustworthy.

So add your phone number to your sales pages.

Final Thoughts

Okay so now you’ve got 5 conversion rate optimization tips that will help you to get more sales get more leads and all that good stuff.

But this is just the beginning.

You gotta test everything I’ve given you here.

Testing everything has to be the most important part of conversion rate optimisation. Every niche is different, every audience is different, every offer, every website is different.

The variables are astounding so we need to test.

And it’s really through repeatedly testing different ideas, that we find the sweet spots and grow our businesses as a result.

Breakthrough Advertising - The Complete Marketing Funnel

Breakthrough Advertising: The Complete Marketing Funnel

Today I’m going to give you an entire digital marketing sales funnel, as outlined in Breakthrough Advertising by Eugene Schwartz.

Going from top to bottom, I’m going to teach you how to profit from every single stage of the marketing funnel – irrespective of what you’re selling or what you’re offering in your business.

This will help you understand how to sell to just about anyone, no matter what stage of the funnel they are at, or what stage of the funnel you operate in.

And this is the exact process that will help people to feel that they ‘know, like and trust you’.

For this we’re going to return to Breakthrough Advertising by Eugene Schwartz.

Breakthrough Advertising

Breakthrough Advertising

I’ve gone through this book before on Profit Copilot, it’s the most expensive book in copywriting history, that I’m aware of.

It frequently sells on Amazon for about $1,000 but you can get cheaper versions elsewhere.

If you’re going to invest in a copywriting book that’s the one to get.

This book talks about the 5 levels of prospects awareness.

And while it was written in 1966, I’m going to update it for the Internet age.

I’m going to show you how you can use this content in this book in 1966 to make money on the Internet today.

To do this we’re going to use a combination of psychology and technology.

So we’re going to take the psychology from the book, and then I’m going to give you my own experiences with technology and show you how it all fits together.

The Modern Marketing Funnel

The content of a marketing funnel all begins with Breakthrough Advertising.

Everything that we do with sales funnels online comes from this book. It’s the birthplace of the marketing funnel.

So if you wanna profit online this is important stuff, and there are dozens of courses that charge $3,000 to learn this.

I’m a little bit excited about teaching you this today because I’ve been planning this for quite a long time.

If you’re not aware of what a marketing funnel is at the moment, let me explain it to you.

A marketing funnel moves a prospect from A to B.

That starting point is usually a prospect not knowing a thing about you and they might not even know that they have a problem.

You can use a funnel to move a prospect through a series of events through that will eventually result in them trusting you enough to hand over their credit card details.

And that is the real purpose of the funnel.

But we can also use it for different things; so we can take someone from not knowing a thing about you, to them sharing your content, or opting into an email list.

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Stages of a Marketing Funnel

We have multiple stages of a funnel, and I’m going to give you different strategies that work for every single stage of the funnel.

I’m also going to teach you how to capitalize from every segment of your market, because each stage of the funnel represents one segment of your market.

And I’m going to show you how to do all this with integrity, and through value-based marketing – so if you care about your prospects and you care about your customers this is out absolutely going to help you deliver more value to them, and make more profit in an ethical way where you feel good about the sale.

Then I’m going to give you examples that make the process easy to understand, and finally I’m going to give you actionable strategies that you can use.

This works so well because it helps you build enough trust with your prospects, through educating them – and that is the key; education.

But listen, even though I’m going to teach you all 5 stages, you don’t have to use all of them, just 1 will be fine.

The 5 stages of prospect awareness are:

  • Unaware
  • Problem aware
  • Solution aware
  • Product aware
  • Most aware

I’m going to explain what each of these means in detail in a minute.

The first three stages; unaware, problem aware, and solution aware, are all about educating your prospects.

And the final two stages; product aware and most aware, are about selling.

All this will become clear as we go through it and by the end of this post it will all make sense, I promise.

Unaware Stage of the Funnel

This is the first stage of the marketing funnel; the unaware stage.

And the traffic temperature is freezing-cold.

These are the people who don’t know that they have a problem, they’re unaware that a problem even exists, and they’re happy.

They don’t know that life could be a lot better.

Interestingly, this is the biggest segment of a market – but it’s also the hardest to sell to.

This stage is all about planting seeds and it’s about giving people new ideas, and making them interested.

Once you have their attention and interest you can then start moving them through the lower levels of the funnel.

Example of the Unaware Stage

So an example could be; there’s a blogger who’s happy running his blog, updating it every day.

He’s monetizing the blog with Adsense, and he doesn’t realise that he’s missing out on a whole heap of revenue.

He thinks that Adsense is where it’s at, and might be shocked to know that he could easily make 10 times the amount with a more lucrative monetization strategy.

Strategy for the Unaware Stage

So a plan of attack could be to create an interruption.

This is the stage of a marketing funnel where you use pattern interrupts – I’ll return to the in more detail in a future post, but it’s really just about creating a piece of content that stops your prospect in their tracks, and grabs their full attention.

You tell them something new and educate them – make them aware that the problem exists.

A good way of capturing their attention could be through Facebook Ads.

You might create a shocking Facebook ad (or boost post) that that gives your prospect some interesting stats or data.

Once they know that there’s something they need to know about, and that they need to take action, you bring them down to the second stage of the funnel.

Problem Aware Stage of the Funnel

The second stage of the marketing funnel is problem aware.

These are the people who know that there’s a problem, but they need more information.

They might be searching for a solution, so they turn to Google and they start looking on forums, or asking for advice on the Internet. They start reading blog posts and watching videos.

Example of the Problem Aware Stage

An example of a problem aware prospect could be; our blogger now knows that they could be earning more and they realise that they’re missing out.

Strategy for the Problem Aware Stage

A strategy to help you to capitalize from these prospects could be through content marketing.

This is where keyword research comes in.

You can also embed yourself in communities and groups. a

And this stage of the marketing funnel is all about education.

So we use education to bring them down into the next level, which is making them
solution aware.

Solution Aware Stage of the Funnel

This is the third level of the funnel and these are the prospects who are actively looking to solve their problem, they’re looking at their options.

They’re still searching on Google, they’re still asking for advice on communities and they’re still reading blog posts and watching YouTube videos.

Example of the Solution Aware Stage

An example could be, again sticking with the blogger analogy; our blogger realises that creating digital products is the most lucrative way to monetize his website.

So he starts looking for ways to create digital products.

Strategy for the Solution Aware Stage

A strategy could be to use a Facebook retargeting campaign.

If he’s already hit your website once, then you’ve probably already pixeled him – so create a retargeting campaign and offer him your lead magnet.

Or you could use content marketing.

If you discover the exact search phrases that prospects are using on Google, you can create content that helps them to solve part of the problem, and position it high in the SERP’s.

Easier said than done, though.

But if you can put your content in front of these prospects, and use that content as a vehicle
to get them to subscribe to your email list – while still providing them with an education, you’ll increase the chance of getting a sale later on.

Have you noticed that all these levels, so far, are still about providing your prospects with an education?

So when you get them to opt-in to your email list, it’s usually through the promise of continuing the education.

And that will move them down to the next level of the funnel.

Product Aware Stage of the Funnel

Prospects at this stage of the marketing funnel are called product aware, and they realise that there’s a specific product that will help them.

If we look at the traffic temperature, this is warm traffic – they’re either going to buy from you or they’re almost ready to.

If they haven’t pulled the trigger and purchased yet, it means they’re still on the fence and they need a little bit of a nudge.

I’ll show you how to do that.

Example of the Product Aware Stage

An example could be; our blogger knows that your specific product exists but they’re
still on the fence and they’re still weighing up their options.

Strategy for the Product Aware Stage

So a strategy you could use to convert these prospects into customers could be to create a custom audience on Facebook and run an ad campaign only to the people who have already subscribed to your email list.

Another good strategy could be to write a product review article. You run them through all the options available as you review every product that’s available (or the ones that you believe will best help them) and have affiliate links in there.

Most Aware Stage of the Funnel

Then at the bottom of the funnel the very final stage of this we have the prospects who are the most aware.

This is red-hot traffic and these are typically your previous customers, or they are prospects who know exactly what the problem is, they know exactly what products exists and they want a deal.

They might have gone through most of the sales process, they’re about to buy the product – they might have even put it into the shopping cart, but they’ve hesitated for some reason.

Example of the Most Aware Stage

An example could be; a blogger who wants to buy your product, they’ve added it to the shopping cart but they didn’t buy because they’re going to go look for a coupon code or
they’re going to look for a better deal.

Strategy for the Most Aware Stage

A strategy you could use to convert these people into customers; retarget them on facebook with a special offer, or you can offer them a coupon code, or maybe a time-limited offer, or a bonus – something that will help shift them into buy mode.

Include something to help sweeten the deal.

That is a really easy way to convert that segment of your market.

Final Thoughts About the Marketing Funnel

So there you go, that’s five segments of your niche that you can target.

You can decide which segment is best for your business, or you can target every single segment if you want to, but you don’t have to – just one will do.

I know I’ve given you a lot of information too use, and I hope this is going to be immensely profitable for you.

When we break it down and we look at each segment, each level of the marketing funnel, you can see that it’s really easy stuff.

We’re not doing anything too complicated and in fact you’re probably already doing a
lot of what is required to turn this into a profitable system.

Anyone can do this.

Big props to Breakthrough Advertising by Eugene Schwartz – what an amazing book I will return to this again in the future.

How to make Facebook Ads profitable

How to make Facebook Ads profitable

Over the weekend Neil Patel reported that 62% of small businesses fail when it comes to facebook advertising.

His article provides some wonderful facts and figures and if you want an in-depth analysis of that and all the problems surrounding Facebook advertising then go check out his post.

But if you want the shortcut on how to succeed, and how to fix your Facebook ads then stick around here because I’m going to walk you through it.

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2 Common Mistakes with Facebook Ads

The first big mistake that a lot of small businesses make on Facebook is advertising a sales page or a squeeze page to cold traffic.

The second big mistake that they make is the failure to understand content marketing.

And I’m going to show you how to fix both of those right now.

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Top of the Funnel

The best way to start is to advertise free content. That can be a blog post as long as it delivers enormous benefit to your audience.

If you have a Facebook page, you share your content on there as a post, and then pay to boost that post for maximum exposure.

When people click through to read the blog post, they receive the Facebook pixel and become part of the funnel.

The free content is now your top of the funnel content.

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Middle of the Funnel

Then you create a custom audience that is just the people who’ve read the blog post – and nobody else.

This is called a retargeting campaign.

This second campaign advertises the lead magnet – you ask people to subscribe to your email list.

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Bottom of the Funnel

And then finally a third campaign retargets just the people who have subscribed to your email list.

You advertise your product or your service to those people.

So you are gradually working people further down the funnel, and at each stage you are warming them up by delivering maximum value, in what feels like a very natural progression.

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Facebook Ads Segmentation

You can also segment your audience and run specific campaigns for specific types of people.

Let’s say you have a website about mobile phones, and you have a section about iPhones and you have another section about Android.

If somebody lands on a blog post about iPhones, you know that they are interested in iPhones, and therefore all the campaigns that they see on Facebook are related to iPhones.

This increases your conversion rates; it increases your sales and your bottom line as a result because everything is specifically targeted to that person’s interests.

What if you’re selling information products? You might be selling ebooks or training courses.

I’m going to give you a strategy that works really well, and I use this myself.

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Strategy for Information Products

Take two lessons from the first chapter of your training course or your ebook.

Turn one of the lessons into a free blog post, and use the other lesson as a lead magnet.

The free blog post will most likely be an introduction, it will help your prospect realize exactly what the problem is and how they need to solve it.

And then because the second part is the lead magnet it creates a very natural progression.

This makes subscribing to your email list feel like the next natural step for someone to take.

Or alternatively another way to run a campaign could be; take the best lesson from your course, one that delivers the best possible results in the shortest amount of time, and turn it into a lead magnet.

That piece of content will be transformational, it will move your prospect from A to B, and by the end of the lesson they will be able to accomplish something new.

When you structure your campaign like this, buying from you also feels like natural step.

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Low Pressure Sales

This allows you to sell in a really low-pressure kind of way because you’re not trying to convince anybody that they need anything, you’re just providing the thing that they already know they need.

That’s the key to this; make the sales experience seamless so it doesn’t feel like selling.

We want to make it feel more like seduction.

And then when you do things this way, you also eliminate – or at least reduce, the chance of buyer’s remorse.

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Newbie Affiliate Marketing Blueprint

Newbie Affiliate Marketing Blueprint

Today I’m going to give you the blueprint you can use to fix your affiliate marketing problems, increase your opt-in rate, and allow you to virtually print money on demand.

This is an affiliate marketing framework that people are achieving a conversion rate of 80% with.

Personally I have never achieved more than 76%, but because we’re all different, approach things in different ways and have different levels of determination, there is a probability that you will surpass me.

And if you do please let me know because I would love to use you as a case study.

So let’s get down into it.

The Problem with ‘Done-for-you’ Affiliate Marketing

A very common problem that people experience when they start affiliate marketing is caused by using ready-made squeeze pages.

They take an off-the-shelf product affiliate system and upload that to the Internet and expect to make money on autopilot.

It doesn’t work like that.

But I’m going to show you a way that does work.

Stop Building Other People’s Affiliate Businesses

It usually starts like this; you buy a generic landing page from an affiliate marketing company, and promote their offer. On top of that people will opt-in to that company’s email list.

The affiliate company that you’re dealing with will recommend that you funnel traffic from a variety of sources into their email list.

Once visitors land on the page and opt-in to the email list, they’re then sent to a sales page.

But what happens is; there are literally thousands of other affiliate marketers using the exact same landing page.

And they’re all using the exact same traffic sources.

This means the people in your niche have already seen the offer, multiple times over.

So when a landing page should be receiving a 25% conversion rate, what’s actually happening is it drops down to a 10% or even 5% conversion rate.

And that kills your profit.

Build Your own Affiliate Marketing Business

The lesson here is; if you are buying an affiliate product and you have a ready-made template, then stop using it.

You will not see major success, if any level of success, with that strategy.

The pool of people that you can sell to is continuously shrinking.

The solution is to change things up, and make a brand new landing page.

Maybe put a video on there or change the offer in some way.

Also instead of sending traffic to somebody else’s list, you want to build your own list.

This will be a list that you control, instead of building somebody else’s business, you start building your own.

And then you can still promote the original affiliate offer and profit from that, but you can also email any offer you like, whenever you like.

This effectively becomes free money and it’s virtually like printing your own money.

3 Mistakes that are Killing Your Sales

3 Mistakes that are Killing Your Sales

Most people screw up their sales copy, but are you one of them?

I’m gonna show you what most people get wrong and the 3 most common mistakes people make that kill their sales.

So let’s get down into it.

What’s the Point of Sales Copy?

Firstly, what is sales copy REALLY all about? What is the point?

Sales copy is not about making things look, sound pretty or nice and brandable. That’s a common misconception that a lot of people have when they first start writing sales copy.

So if you goal is to make something brandable using sales copy then you are in trouble.

The number-one goal of your sales copy is to get your visitors to take action, and that’s it.

Forget about all the other stuff – the only point is to make people take action, so that could be a purchase, to subscribe to your email list, to click a link, or to schedule an appointment.

Whatever the most important thing that supports your business is that is the purpose of your sales copy.

That means you have to identify the number most important action that your visitors need to take.

I’m going to give you the 3 most common mistakes that kill sales or prevent the action from being taken.

Irrelevant Features & Benefits

The first one is using irrelevant features and benefits.

I see this all the time. Only include features and benefits that your customers actually want.

Listen, I know how obvious that sounds but when you’re stuck writing copy and staring at the page I know what its like.

I do it too, I end up writing whatever pops into my head – without giving it too much thought, in that moment.

It becomes easy to just list a bunch of stuff because you think it sounds good.

Avoid the temptation to do that because your business, or your clients, or your customers, don’t want that stuff.

They just want customers, or whatever else you can do for them.

Put yourself in their shoes, think about their needs and how they would describe those needs.

Don’t say something like:

We will promote your Facebook page and get you more likes

Businesses don’t care about Facebook likes, they’re meaningless. What they represent is much more important.

Instead, say something like this:

We will put your offer in front of three to four hundred qualified customers every single day

And that’s a better starting point because you’re mirroring back the desires of your customers.

Lack of Specifics

That brings us to the second mistake that I see people making.

And it’s a lack of specifics.

We have to use language that is specific, that’s tangible and quantifiable.

For example you might be tempted to say something like:

Here’s how you can save money and get more financial freedom

Instead, you might try something like the:

3 easy steps to reducing $1,000 from credit card debt in the next seven days

So now we’re making a quantifiable and tangible promise that can be referenced.

You’re making an absolute promise with specific results.

Uninspired Bullet Points

The third mistake that I see a lot of people making is uninspired bullet points.

And I’m just as guilty of this at times.

It’s easy to list out the features, and include the benefits, but really the bullet point should read like a headline.

And it should also include an emotional trigger.

Don’t say:

Use this to increase your productivity

But do say something like:

The top-secret 5 minute routine that’s guaranteed to make you 200% more productive each day

Now we are making specific claims that promise quantifiable results and we’re laying benefits with an emotional trigger.

In this case I’m using curiosity.

Free Copywriting Course

While creating for you, I had an idea. I think this is going to become part of a bigger copywriting course.

I’m gonna make it free and I’m gonna put it on YouTube, or on the podcast, or I’m going to use it as a lead magnet.

The fact is, I’m probably I’m gonna do all three of those things.

If you’re interested in obtaining that free course, check out my Youtube channel here.