Increase affiliate sales

The Secret To Increasing Your Affiliate Sales

Imagine if you always knew the exact words to say to get people to buy products through your affiliate link. You’d quickly increase your affiliate sales, right? Today we are going to be talking about the science and the art of persuasive marketing, so you know exactly what you need …

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Conversion Optimization

Advanced Conversion Rate Optimization Using Stealth Persuasion

Today I’m going to show you an advanced closing technique that you can use to optimize your conversion rate and help you get better results online.

It’s a stealth persuasion technique that you can use to immediately boost your conversion rate by overcoming all objections your prospects might have.

This is particularly useful if you’re selling high-ticket items.

Stealth Persuasion technique

This one technique is actually going to be a combination of 3 techniques.

  • Price chunking 
  • Time expansion 
  • Apples to Oranges

We’re going to mix all of these separate techniques together to create this crazy, advanced hyper-stealth persuasion technique.

It works amazing.

I’ve deployed this in my own sales pages when I’m selling high-ticket items.

And, I know from personal, hands-on experience that this works really well.

It’s not complicated.

Anyone can do this.

First, we need to keep in mind that when it comes to selling, we have to target two parts of the brain.

  • The emotional side.

That’s the real driving force.

That’s what really makes the sale.

  • And, the logical side

They need a reason to tell themselves and other people why they made that purchase.

In order to increase our conversion rate we have to appeal to both.

Let’s consider an example.

We take a common objection.

Let’s say we’re selling a $1000 item. A fairly high-ticket item.

A common objection is, therefore, going to be that it’s too expensive.

So, how do we give a reason?

We give that by transforming or reframing the objections into something else.

Let’s go back to the example we discussed above.

You have to sell a high-ticket item that is say $1000.

The common objection is that it’s too expensive.

You can’t simply sale that based on the idea that they want it, because as they will think – it’s inherently selfish.

Use Price Chunking and Time Expansion Techniques

Now, here is when we use the two techniquesprice chunking and time expansion.

As per the above example, the price is $1000.

Yup, it’s expensive.

But break down the $1000 into chunks over the course of months or maybe a year.

Then see what comes out to be the real value.

What’s the actual value they have to pay in real-time?

For X amount of time, it actually works out at just 50 cents per day.

This is how we’re reframing that $1000 to just 50 cents per day.

Reframing the objection and making it something trivial.

So, we’ve done two things here:

We’ve changed the price from $1000 to 50 cents per day.

And, we’ve applied time expansion so that 50 cents works out over the course of that time.

So we’ve made it into really nothing.

Stack up the Benefits

After using the two techniques, we then ask the customer this question – what is more valuable to you?

And, as an answer, we stack the benefits.

So if it’s suppose a weight-loss pill.

You might say: 

Would you like to be able to finally get rid of the extra pounds or do you keep your 50 cents per day?

It really does come down to the choice

“Effective weight-loss or 50 cents per day”

Use the Apples to Oranges Technique

What we do is that we trivialize the amount even further.

We do this with the technique we’re calling as the ‘Apples to Oranges’ approach.

So, we say ask:

What is that 50 cents per day really worth?

Think about it, what can you get for 50 cents per day?

A donut?

Well a donut a day is going to make you fat anyway!

So giving that up is not a big deal.

And giving up the price of a donut a day is going to give you all of the benefits listed.

“It will transform your life, giving you what you desire and take you to a place you absolutely want to go to.”

Overview

So here’s an overview:

  • We make use of time expansion.
  • We chunk down the price.
  • And then we compare the price to something even less trivialstacking the gains to appeal to the logical part of the brain.

We’re giving them 3 ways to look at the purchase, and 3 new ways to justify that purchase.

It essentially comes down to that one question you asked “What’s more important to you, that donut or the listed benefits?”

You just have to work with the logical part of their brain to help them make that purchase.

And you do so by making the objection feel trivial – something they can easily overcome.

The easiest sale in the world by Frank Kern

The Easiest Sale in the World, by Frank Kern

Today I’m going to give you the exact formula that marketing legend, Frank Kern, used to generate over a quarter of a million dollars per month consistently. 

It’s called the Easiest Sale in the World.

Easiest Sale in the World

According to Frank Kern, if you follow this formula, “…you can make more money than you can spend.” 

Here’s how you get started:

  • Offer a perceived high-value product for free

First step, offer a perceived high-value product for free. I know how crazy that sounds, but stick with it.

  • Sign them up to a continuity trial – “try my stuff instead of buy my stuff”

When they accept your free offer, they also get signed up for a continuity trial.

For the customer, it is more tempting as a prospect to just try out almost for free with the continuity trial. 

I do, however, encourage you to put some dollar value on that continuity.

Don’t make it completely free because you need to make sure that people are willing to spend money before they opt-n to your continuity trial.

So even if it’s a dollar trial, if you can get away with more, absolutely do that, but I’ve had success with $1 trials. I’ve had lots of people sign up. 

The stick rate, in my experience has been between 40 and 60 percent, and I think that is right across the entire industry. 

  • If they cancel, they still get to keep everything for free – risk reversal

So, in order to make them sign up for your continuity trial, you make it clear that even if they cancel, they can still keep everything for free. 

This is risk reversal. 

So…

You’re offering them a high value product for free.

You’re offering them a low ticket continuity trial that doesn’t cost much which gives them a sample of what you’re all about.

And if, after all that, they still cancel, they can still keep everything for free. 

That makes a very compelling offer on its own. 

  • The free product offered must have real-value

The product you give away must have real-world value 

You can’t just make something up.

You have to have something that helps them achieve something, that gives them real value. 

  • The market must be conditioned into accepting continuity offers 

In order to make this work for you, you must be working in a market that is conditioned into accepting continuity offers.

Thankfully, most markets are.

  • Continuity cost should be 30% of the value of giveaway product 

So, the continuity cost, the monthly reoccurring costs that you charge after the trial should be around 30% of the value of the product you give away.

I have tested this extensively, and I have found that if you offer a 70% discount on your offers, your conversion rate will increase. 

I have seen that, and I will show you the data as proof in the near future inside the member’s area, to show the real mechanics on how to really increase your conversion rate.

  • Don’t use PLR as your giveaway – Exclusive is better

Because the product that you’re giving away must have real-world value, we don’t use PLR products. 

If you can use something that is exclusive, that nobody else is going to get, it will increase your conversion rate.

  • Market must have a desire of becoming a part of something – an aspirational group

This is how you’re going to find out if you’re in the right market.

The market must have a desire to become part of something. 

Aspirational groups are one of the real sales motivators that encourage people to buy, because you are bringing them closer to become a part of an aspirational group. 

  • Must be seeking transformation – Want to change/improve 

They must be seeking some type of transformation – they want to change or improve in some way.

 Remember the escape and arrival framework.

  • They must be seeking validation or significance

Significance is such an underused market strategy.

Once you make your prospects feel significant, guess who they turn to and trust – it’s you.

Because you are giving them what they need.

  • Market must want an ongoing education

As part of the transformation and change, they want to keep improving themselves.

  • Market must have something to work towards

If you structure your continuity offer to have levels, so that there is something they keep working towards, you give them a mission of sorts.

You give them something to aim for, because it helps them realize that they’re progressing.

They can see how far they’ve come.

It lets them know that they are improving. 

  • Market must have new developments

Market that you’re involved with must have new developments on a regular basis. 

So if we’re talking about digital marketing, look at all the products that are released every week. 

Think about the way the technology changes. 

All the time we have new improvements that help us.

All the time we have algorithm changes that we need to combat.

  • Must have new people entering market

Market must have new people entering it on a very regular basis.

Think about markets that don’t go out of fashion.

Think about things that people always need.

That’s how you structure the easiest sale in the world.

Think about it, you’re not earning profit one time from one customer here, you’re earning profit every single month.

That means that if you have two customers coming into the first month and you charge them $50, you’re going to make $100 for the first month.

And this amount is only going to increase in the following months for you.

It is going to be continuous.

This is how the masters of marketing increase their revenue month after month after month.

This is called the stick rate.

And what it really comes out to is the percentage of people who stick around inside the continuity cycle program.

You would typically see around 40 to 60 % people stick for around three months. 

That means you’re going to profit every month after that. 

Now you see why a lot of marketers invest a lot of money to get customers through the door. 

Frank Kern was losing $65,000 as investment. As a result of that, he was making over a quarter of a million in revenue every single month after that.

So you see why marketers invest a sizeable amount of money upfront first because they know they’re going to recoup that fairly quickly, and then everything after that is just free money. 

I think you’re going to find this incredibly beneficial when you implement it. 

6 Weird Email Subject Lines That Increase Open Rates

Today I’m going to give you six email subject lines that convert like crazy and then I’m going to show you a successful campaign that I’ve developed.

You can use this as a template or as inspiration for your own email campaigns.

So let’s go straight into my autoresponder and have a look at some of the six best performing headlines that I have used.

Email subject lines

This is not the Profit Copilot email list, this is one of my lists in the independent news niche – I have adapted and tested these headlines across multiple lists so I know they work.

My Highest Open Rates

The highest open rate we have received has come from Mick Meaney vs The Establishment. Now I’m going to get into why that works in a second but let me run you through some of the other subject lines that I’ve got for you.

Here they are:

  • The moment I realized it was all a scam
  • The Deadly Threat The Mainstream Media Refuse to Report
  • Mick Meaney vs The Establishment
  • Warmongers Have Opened Pandora’s Box
  • You won’t believe the awful truth about Monsanto
  • How The Elite and Greedy Corporations Are Destroying Thousands Of Years Of Agriculture

If you go to use any of the subject lines, what I want you to do is adapt it to your niche.

My Formulas

Use these formulas:

“The Moment I Realized It Was All A Scam”

Think about the ultimate worst instance that could happen to somebody in your niche.

So, The moment you realized _____ – put in the worst possible thing that could happen.

“The Deadly Threat The Mainstream Media Refuse To Report”

Here you could say; The Deadly Threat That {-Dissociative Group-} – (a group that your prospects hate) – Refuse To Tell You.

We have different groups that prospects either wants to join or wants to avoid.

Dissociative groups are the groups that people try to stay away from. They do not want to be associated with those groups – as opposed to aspirational groups, the groups that they do want to be associated with.

There’s a push and pull thing happening.

I’m actually going to go through some of these in a bit more detail.

“Warmongers Have Opened Pandora’s Box”

So who is the dissociative group that your niche wants to blame?

“You won’t believe the awful truth about Monsanto”

Again I’m highlighting dissociative groups.

“How The Elite and Greedy Corporations Are Destroying Thousands Of Years Of Agriculture”

In other words; how are the dissociative group destroying something precious in your niche?

Use this as a template to increase your open rates.

And you may have noticed something interesting. All of these subject lines I’m using cause rubbernecking.

Think about the times you’ve driven past an accident on the road and you turned to look at it, that’s rubbernecking.

We use that emotion – that natural desire to turn and have a look, because all these subject lines only serve one purpose and that is to get people to open the email.

And that’s why they have such a high open rate.

The Email Content

Let’s have a look at the content of one of the emails.

Subject line: Mick Meaney vs The Establishment

Body: Listen Bob, as you know, I’ve been warning you about the dangers of the Establishment since 2005.

And now THIS has happened.

Doesn’t it just make your blood boil?

Tell everyone you know,

Mick

Let me show you what is happening here. Let’s really break it down; the first thing to pay attention to, is the subject line.

Overview

Readers will be attracted to this conflict that someone they know is about to embark on or is currently involved with, and it’s the conflict that they are drawn to.

The vs is very important because that tells them there is a conflict, there is a fight going on, there is something to watch, there is some kind of entertainment for them to look at.

This creates a lot of curiosity and it also creates an element of polarization because you have this ‘You vs Them’ structure.

People will naturally want to take a side and they will be drawn to this to decide which side they want to take, even if they already know on a subconscious level that they are going to side with you because you are attacking the dissociative group, or the dissociative group is attacking you.

That is why this subject line works so well.

It could be Profit Copilot vs Scam Artists or Profit Copilot vs Fake Gurus. So hopefully you can see how this structure works.

Let’s have a look at the actual body. Now, this is where things get really interesting and I’m going to have to break it down for you line by line.

I’m going to make it really simple but there are some very advanced psychological tactics going on here and a heck of a lot of persuasion.

The Psychology of NLP

You’ll see why every word on this email has earned its place.

That’s something John Carlton says; every word has to earn its place.

So I’m going to show you exactly why each word has earned its place on this email.

This is important. If you know anything about NLP (Neuro-Linguistic Programming), you will know that we exist in many different states.

One of those states is an auditory state, so we want to appeal to that. We want to acknowledge that because when somebody is reading, instead of being in a visual state as you might think.

Every Word Serves A Purpose

They are actually engaging their internal dialogue and that is an auditory track. So they are listening to themselves read the email.

We want to acknowledge that and increase the suggestibility. So we say, “Listen“. This is NLP trick or technique I suppose, and then we give them the first name because someone’s name is the sweetest sound they can hear.

We are engaging them in two ways immediately. As soon as they start reading the email, it’s like this psychological persuasion hook that just scoops them in and pulls them further into the body of the email.

Then, “as you know“. We break this down further because we want to increase the suggestibility here. We want to almost compliment them. We play to the ego a little bit. Just a little bit, by saying you already know this, we are not telling you anything new here because you are smart, you are with it.

And in doing so, we are increasing there suggestibility because of course, they know. They will be nodding along, “yes, I am aware of that“.

Then we go down to, “I’ve been warning you“. This positions you as a leader. This copy is all very suggestible and agreeable.

About the dangers of“. Here you put in the disassociative group, or it could be an idea. And it also does something else too. It also tells them that you care about their welfare.

So, I’ve been warning you about the dangers of dissociative group. So you care about their welfare, you are interested in their progress or them as people. You are looking out for them.

Then we have, “since“. This is another really important element because here you are providing historical evidence. You are creating the illusion of stability and consistency.

And then towards the end of the email, you say, “And now THIS happened“. The word THIS will be a hyperlink and the sole purpose of this is to trigger curiosity and to get them to click the link.

Doesn’t it just make your blood boil?” Again curiosity, so we are really laying it on thick here, it’s the rubbernecking thing.

Then, “Tell everyone you know“. Here we are asking for further action. We are creating momentum so it’s a small call to action and you’re almost embracing a level of activism, and that is one of the ways I structured my emails and you can use this as a template.

Why This Works

The main things to include is the rubbernecking, the curiosity factor to put a little bit of ego in there, and suggestibility in there.

Find a way to increase the momentum, get them to become part of something, to embrace a mission that they can help you with. If you give people a role. If you assume a role for someone there is an increased chance that they will accept that role and then go ahead and take the action that you want them to. So here you are creating a little bit of a role for them.

You’re playing to the ego a little bit. You’re creating an Us vs Them situation. You are polarizing things. Basically, you’re almost forcing them to take a side, and of course, because you are using the dissociative group, they are going to side with you. This will help align your email list and your prospects further to you and your cause.

Of course, it also helps if you really do believe what you’re emailing about. So, be genuine. Find the cause. Find something in your niche that you genuinely believe in, because if you conduct this kind of stuff on a regular basis and you don’t really believe in what you’re doing, people will just see through that and they will go listen to somebody else who will give them that authenticity that they need.

advanced stealth persuasion techniques

3 Persuasion Techniques You Should Start Using Immediately

advanced stealth persuasion techniques

Today I’m going to give you a persuasion technique you can use to enter your prospects internal dialogue and steer control of that conversation towards a specific outcome.

Of course, we cannot force people to do anything they don’t want to do – but we can make the benefits of your offer more attractive, and increase the chance that purchasing seems like the logical thing to do.

We can see this happening almost everywhere we look.

A mother persuades her children to eat vegetables, a business executive persuades clients to commission a project, and world leaders persuade others to yield to their demands. It appears, then, persuasion has infiltrated all aspects of our lives and therefore, it doesn’t hurt to hone this skill particularly in a sales environment.

But the times they are a changing.

Time Magazine reported that the average attention span has reduced from twenty-minutes in the 1980s to a mere 8 seconds.

In response, Blair Warren discovered a stealth persuasion technique called the one-sentence persuasion formula.

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them to throw rocks at enemies.

Russell Brunson used this develop his own method, which aims to let prospects complete the sales-journey themselves, therefore feeling like the decision to buy way their own.

Here are things you can do to guarantee high sales:

1. Primary question

Tony Robbins surmises that every human being has that rimary question’ that forms the basis of their motivation and subsequently determines the choices they make. Therefore, it is imperative that you nail down the chief concerns that your prospective customers in the present moment.

In the Digital Age, it is fairly easy to get inside your customers’ heads by perusing through social media timelines and online communities to see complaints and other nuances that hold them back.

You will be surprised to see how candid people are when they like or dislike something. For instance, mothers raising toddlers may express concern over the chemicals used to make children’s toys or if certain diapers cause rashes. Such ideas could spark debates that could go viral thereby expanding the reach to mothers in different parts of the world.

While some debates are sensationalized then die a quiet natural death, others have the potential to gather critical mass and evolve into something substantial. It is your duty to comb through news feeds and scour the internet for information that will help you comprehend your customers’ vantage point.

2. Epiphany moment

Once you have an inkling into prospective customers’ aches and pains, the next step is devising a wonderful story that leads the prospect to an epiphany moment. This story will be based on personal experiences like struggles that led to an epiphany moment in your life. In the aforementioned scenario, you could offer diapers that are organically manufactured or toys that don’t have harmful chemicals that would adversely affect children’s health. Describe a few success stories that will resonate with mothers raising toddlers and regurgitate this story like your life depended on it.

The overarching aim here is to get the prospect to reach an epiphany or the so-called AHA moment where they suddenly realize that what you are offering fulfills a need in their lives. It is at this juncture that the prospect fully embraces your offering and bond with it such that they cannot let go.

3. Magic bullet

Once you have a prospective customer’s attention and they are already entwined with the offerings you presented (the epiphany), the onus is on you to make the home run.

Most marketers get carried away and present a bunch of ideas at the same time in hopes of converting sales but this mainly serves to confuse people.

For example, in the case where parents are concerned that some diapers are causing rashes, one may be tempted to explain at great lengths how their brand of diapers is amazing. They could throw in a couple of buzzwords like environmentally friendly, organic, and so on.

While this could all be true, it is no different from the countless ads that we see on television.

Make it personal and focus on solving the one issue that solves the problem. You have to be laser-focused when doing this pitch and narrow it down to the most important idea, the one magic bullet that will finally seal the deal.

Increase Squeeze Page Conversion Rate

5 Ninja Squeeze Page Tactics For A Higher Conversion Rate

Increase Squeeze Page Conversion Rate

If you’ve ever wondered ‘how do I increase my conversion rate?’ we’ve got some stellar stealth tactics to help you do just that. We’ll focus on time-tested and proven methods to help you reach your objectives. Here are 5 absolutely Ninja tactics to help you increase your conversions on your squeeze pages.

5 Tips To Improve Squeeze Page Conversions

1. A/B Testing

Also known as split testing this is a method of comparing 2 different versions of the same web pages to see which one performs better. Top websites use this very same feature to improve their conversions and so can you. If you’ve built your website on the WordPress platform you can also use plug-ins to help you manage your A/B tests better. We highly recommend you use the plug-in thrive optimize because it’s free, easy to use, and has a ton of exciting features. The variations in each web page don’t even need to be too drastically different, you can change the colors, images, call-to-action text, one by one to see which web page variation give you the best results. Keep performing the tests and refining the variables on a page till you’ve achieved your best combination. Then repeat the cycle. It might take a while to get the results, but it’s definitely worth the time and effort.

2. Keep It Short And Sweet

When considering writing the copy on your squeeze pages, the more precise and concise you make your text the better. It always best to avoid fluff content while focusing on the benefits of your service or product. When you’re making the forms for your squeeze pages keep it to a minimum. Even simply the name and email address will suffice. Put yourself in your customer’s position, would you like to fill out lengthy forms to subscribe to a mailing list, or purchase a product?

3. Provide Alternative Subscription Options

Research shows that 65% of audience prefers using their socials to either sign up, log in, or subscribe. If you don’t provide your audience with these alternatives to subscribe to your mailing list you’re missing out on a lot of potential sign-ups. It’s faster, more intuitive, and the subscription process is literally a one-click process. The more convenient you make it for your guests the more willing they’ll be to subscribe to your mailing list.

4. Use First Person CTA’s

Using call to action buttons like ‘Submit’, ‘Subscribe’, and ‘Sign-Up’ are a thing of the past. People are looking for a more proactive call to action which really speaks to them. Using the first person CTA is one of the most underutilized tactics even though it provides such stunning results is because so few people know about it. Use a CTA like ‘ Yes, I would Like To Make Money Online’ or ‘Yes, I’d like X benefit’ and see how drastically your results from the squeeze page starts improving.

5. Define Your Privacy Policy

Including a privacy policy is not only beneficial to your conversion rates, it is also now mandatory for you to follow the GDPR regulations. In this day and age, people want their data to be absolutely secure and they’re not willing to compromise on this aspect. Assuring them about what you plan to do with their data and how you intend to protect it. Allowing them to quickly access your privacy policy before the click subscribe can really help build confidence in the subscribers.

Conclusion

Using these 5 exciting tactics you will surely see a bump in the number of users signing up for your mailing list. If you need more assistance of how to drive traffic to your website or other related details, check out other content on our website. If you have any questions, please leave them in the comments below.

4 Day Cash Machine - Frank Kern

The 4 Day Cash Machine by Frank Kern

4 Day Cash Machine - Frank Kern

Last updated January 2021

Today you’re going to learn how to take your email marketing campaigns to the next level quickly.

This is one of the most profitable email marketing campaigns in the entire history of Internet marketing. In this post, we’re going to take a look at the original 4 Day Cash Machine system, popularised by Frank Kern in his ground-breaking Mass Control course.

What Is The 4 Day Cash Machine?

The 4 Day Cash Machine is a simple system anyone can use to boost their online business profits. The 4 Day Cash Machine, is a system that was originally created by a marketer known as Trey Smith.

The system was later made popular by Trey’s cousin, another well known marketer by the name of Frank Kern. Jeff Walker product launch guru, sometimes refers to the system as the quick launch system.

It’s a system that allows any online marketer to get a spike in profits in their business in just 4 days. If you’ve built up an email list, then it’s the simplest way for you to create an automated income in just a few days.

The 4 Day Cash machine is a email campaign that’s built around urgency. This is urgency is the trigger used to create a buying frenzy. Basically, you set up a time sensitive email campaign which includes a special offer which lasts for 4 days. When those 4 days are up the offer is closed.

Currently, there are two versions of the 4 Day Cash Machine, but today we’re going to take a look at the original system.

The Original 4 Day Cash Machine

So you set up an email campaign that runs four days. For those four days you’re going to be emailing your list about the special discount offer that you’re having.

Here are the three ingredients for making the system successful:

  • Bonus Stacking
  • A Reason For The Sale
  • A Deadline

We’ll take a look at each below.

Bonus Stacking

The first key is to stack bonuses. For our promotion, we’re going to be creating a special bonus. A bonus is how’ll you push them over the edge and get them to buy. The bonus can be anything that adds to the product or it could be another product which adds value to the package you’re offering.

A Reason for The Sale

The next thing you need to have is a reason for the offer or people will feel like you’re just trying to make a sale. People need a hand in rationalising why you’re running this special offer in the first place.

You see many people don’t trust marketers and if you’ve been online for any time now you would know why. You see, some online marketers use some really weird unethical tricks to try and dupe people into buying their stuff.

In order for us to build trust we must give them a reason for us having the discount sale. When people understand the reason behind your promotion, they’ll be able to better rationalize why it exists which then puts them at ease when deciding to buy.

A Deadline

To add a sense of urgency to your offer, you must have a deadline. In this case the deadline as you might already have guessed is 4 days. In your first email and each email after, you’re going to keep building up this sense of urgency.

To add more urgency to the sale, it’s a good idea to include a countdown timer on your sales page. You should have this countdown timer synchronized with your email campaign.

It’s very simple to accomplish this. Tools like thrive ultimatum or Clickfunnels and even Shopify with some plugins allow you to get this done on your sales page.

What makes the 4 Day Cash Machine unique is that it can be done no matter what business model you’re using. If you have an offer, then you can use this system.

Get the countdown timer and set it to expire in 4 days, so when some clicks from your email and goes to your sales page the timer is triggered and each day after that the timer counts down.

Here’s how you can get your own 4 Day Cash Machine set up right now.

The 4 Day Cash Machine Email Sequence

First you announce that you’re having a special sale.

Below is a simple email template to do this:

Hey [Name]

You can get a 70% discount on [Product] until [Date]

I’m offering this because [Reason]

When you buy today you’ll get these extra bonuses:

– Benefit 1
– Benefit 2
– Benefit 3

Click here to get them now, you have until [Date]

You’ll replace the information in the brackets in the template with your information.

Day 1

First you tell them you’re running a special promotion which ends in 4 days from the day you send the first email. Next you let them know you’re reason for having the promotion.

From there you stack the bonuses and include the benefits of each bonuses and at the end of the email you include a call to action. Your call to action is for them to click the link to the sales page followed by a reminder about the deadline.

The reminder about the deadline injects the urgency. If you take a close look at the email template you would see that we’ve got two points of urgency in that email.

Day 2

Now the good thing about this first email template is that this template is basically what we’ll be using for each email in the 4 day campaign. So on day 2 you would just restate the offer, but this time you’re just going to change the wording of the email a little.

Basically all you’ll be changing is the subject line and juts the first line of the email. The rest of the email can stay the same and you only need to focus on the reminder about the deadline as you’ll have to move it a day closer with each day that passes.

Day 3

On day 3 you’ll do the same thing. You’re basically doing the same thing that you did on day 2 and you would just move things forward a day and then you just do the same thing on day 4.

Day 4

On day 4 you simply restate the offer and include additional urgency. You can remind them that they have until midnight to take you up on this offer and when mid night hits the offer will be gone forever.

What tends to happen a lot is the many people will put off buying until the last day. So if you’ve done this right you should see a huge spike in sales on the last day.

Conclusion

So there you go that’s basically the 4 Day Cash Machine. You send out one email everyday for 4 days. These four emails lets your customers know that you’re running a special sale.

You stack the bonuses you give them your reason for the sale and you give them the 4 day deadline to make the purchase. This system has been around for many years and it still works really great.

There’s also a 4 Day Cash Machine 2.0 which takes things to another level, but I’ll go over that in another post. For now the original 4 Day Cash Machine should be enough to get your started.

If you’re newer to internet marketing and you don’t have a list built up as yet and you want begin creating a passive income for the first then you can go to profitcopilot.com/blueprint. There you’ll find a free video that’s going to give you the three step to launching your first passive income system in less than two hours.

All right then there you have it the original 4 Day Cash Machine. Now go out, use it and make some profit!

What’s Next?

And if you want to get more customers, you’re going to need web traffic. I will show you how I got 30,000 website visitors a day when you sign up for this free course.

1 Simple Trick To Becoming More Persuasive From Robert Cialdini

1 Simple Trick To Becoming More Persuasive From Robert Cialdini

1 Simple Trick To Becoming More Persuasive From Robert Cialdini

Today we’re going to take a lesson from a book by Robert Cialdini and I’m going to give you one simple trick you can use to instantly become more persuasive.

I’m talking about Pre-Suasion by Robert Cialdini 0 the follow-up to Influence: Science and Practice, which has become a Bible of the digital marketing community, and rightly so.

In Influence: Science and Practice Robert Cialdini talks about the Six Core Principles of Influence.

In Pre-Suasion a seventh is added; unity.

And there is no stronger perception of unity than family.

During an experiment Cialdini discovered that if he told students that they would receive one extra point if their parents complete a survey, participation in that experiment increased fivefold, purely because of the family element.

So if you want to persuade someone or become more influential, get them to think about how things relate to their family.

Cialdini also cited an example from Warren Buffett.

Buffet wrote a letter to shareholders dealing with the future of Berkshire Hathaway.

Instead of describing what was going to happen, Warren Buffett invoked this unity and the family element to help things go in his direction.

He wrote:

“I will tell you what I would say to my family today if they asked me about Berkshire’s future.”

That one little statement helped Warren Buffett become a lot more persuasive when he was writing that shareholder letter.

So that’s a couple of examples of how this can be used, but Robert Cialdini also notes that unity doesn’t just stop with family.

We can also create unity amongst a wide variety of different things like; ethnicity, location – and shared interests.

If you and your prospects have a shared interest, or a shared mission, then you’re going to be instantly more persuasive as a result.

Lesson from Dan Kennedy: 3 Vital Elements of a Great Marketing Campaign

Lesson from Dan Kennedy: 3 Vital Elements of a Great Marketing Campaign

Today you’re going to learn the 3 vital elements of a marketing campaign.

This is a lesson from copywriting legend Dan Kennedy and we’re going to take a look at this book No-BS Direct Marketing.

This is a really solid book and it’s one of the fundamental books of direct response copywriting.

And while I’m going to teach you some of its lessons today I’m also going to put my own unique spin on things – and update it for use with modern technology.

Then I’m going to show you how you can apply it in your own business.

Dan Kennedy’s Marketing Triangle

Dan Kennedy talks about the marketing triangle; the market, the media and the message.

Dan Kennedy Markting Triangle

So you have to speak to the right market with the right message on the right media so let’s delve a little bit deeper into it, so you can really understand how to utilise this in your own business.

The Right Market

Let’s start with the right market.

Who are you speaking to? Who is your customer?

Listen I know a lot of people will say; “everyone is a customer” – but that’s not accurate.

If you think everyone is your customer, or everyone is going to be interested in your website, then nobody is going to be interested.

If you try to sell to everybody or appeal to everybody, you just end up appealing to nobody.

And even if you have the greatest copy in the world and you’re a master at persuasion, if it’s not speaking to the right person in the right way then it’s gonna fall flat and it won’t give you the results you want.

But because you’re reading this today you’re less likely to run into that problem.

The Right Message

When you know who your market is it makes it easier to know where to put your message.

Dan Kennedy says we should “match bait to critter”.

So you need something desirable that appeals to that specific market, or that specific type of person.

The Breakthrough Advertising book by Eugene Schwartz says that you shouldn’t try to create desire.

You can’t manufacture dessert but you can tap into existing desire.

So you need to know what your market wants, and then tap into that existing desire.

The bait that you use must be exciting, if it sounds boring then scrap the copy and start again.

Think about all the ways that you can titillate your market, think about the senses, think about the words that can create a spark.

Remember that good copy is seductive .

Match the message to your markets pain points, their fears, their passions, their hopes and their dreams.

And then finally you need to have the right media.

The Right Media

We’ve got hundreds of different types of media to choose from – newspapers, magazines, TV, radio, and Internet.

Obviously we’re interested in the Internet side of things.

When it comes to online stuff you’ve probably got even more choice; you can choose from email campaigns, banner ads, solo ads, Facebook ads, Google Ads, blog ads, forums, – basically wherever you find your market hanging out in large numbers.

So how do you apply this stuff to your business?

I’m going to show you how to do it now.

How to Apply Dan Kennedy’s Marketing Triangle

Let’s pretend that you’re selling a digital information product.

It teaches single men how to approach women in an ethical and respectful way, ask for their phone number and arrange to go on a date.

You might assume that its best sell to all single men, but it’s actually smarter to narrow things down and get really specific about who was speaking to.

To do that we need to find accurate data and let that guide us into making the right decision that will get us the results we need.

For this I want you to go to the Facebook Audience Insights tool.

Facebook Audience Insights Tools

Here we’re going to do some searching.

In this example, if we restrict the search to only single man in the USA, this gives us a really good starting point.

And then we can delve deeper and get really specific.

The Facebook Audience Insights tool allows you to see the Job Title – and you can go deeper still into each demographic to create a laser-targeted customer avatar.

In my example I’ve found that 23% of single men in the USA work in industries related to sales.

Facebook will let us see exactly which pages these men like. So now we know where they hang out.

We can also see other demographics, like which areas they live in.

So with the information that we’ve obtained through Facebook Audience Insights we might want to create a Facebook ad that targets; single men in Orlando, who play video games.

That tells us what type of adverts to craft, that will appeal specifically to those type of men.

Final Thoughts

So now you know how to find the right market.

You how to find the right media to use, and you know how to craft the right message for maximum impact.

And I’ve also shown you how to uncover vital demographics and information; solid data that will help you to create more successful marketing campaigns.

And that’s how we can take Dan Kennedy’s Marketing Triangle and easily use it online.

How to Sell Without Being Salesy

How to Sell Without Being Salesy – The Storytelling Method

How to Sell Without Being Salesy

Today I’m going to show you how to sell without being too salesy.

Of course nobody likes being over the top salesy.

If you’re a blogger, email marketer, or content creator then you probably just want to focus on creating the awesome content, writing effective emails or delivering maximum value to your audience, right?

And when it comes to the selling side of things, well that can sometimes feel a little bit weird at times.

For me, it used to feel a bit seedy and sleazy when I followed marketing advice from guru’s.

And I’ve got a hunch that you probably don’t want to use any of those manipulative tricks just to make a sale from a website visitor or email subscriber.

Nobody likes to be that type of person and nobody likes to think of themselves as that type of person either.

Today I’m going to show you how you can sell without being salesy.

You can use this in your sales copy, in videos, in email sequences, in blog posts, and in person if you want to.

There’s no restriction or limit on how you choose to use this.

A Negative Sales Experience

So let me give you an example of the kind of thing I’m talking about.

I was out shopping for a new jacket, found a store went inside.

Immediately the sales guy came over and almost pounced on me – he was right up in my face and I felt a bit invaded.

He was being way too salesy, and started asking me questions (which he was probably trained to do).

Next he grabbed a random jacket of the rail and asked me if I like it.

The jacket was fine, but I didn’t like the pushy attitude and I felt like I was being forced into making a decision – I felt like I was being pressured to buy from him.

It was an uncomfortable experience – so what did I do? I left the store of course.

I continued looking for a shop I found a really nice store that I went into and I had a completely different experience.

A Positive Sales Experience

There was no fake enthusiasm, instead there was a welcoming smile and a little nod, and absolutely no pressure.

Instead of being followed around the store I was just left to look around in my own time, and allowed to take as long as I needed.

When I found the section that I was looking for a voice from behind the counter said “excuse me sir, we have more items in the back if you don’t like anything that you see there”.

I thought was a pretty helpful suggestion because it was low pressure.

Again a few minutes later he asked me if there was anything in particular that I had in mind, he listened, and did his best to help me find what I was looking for.

I felt that this was a very helpful sales experience – it was a good approach where I didn’t feel invaded or pressurised to make a purchase.

And the next time I need something, I’m gonna go back to that store because I like the way that they dealt with me and I like their low pressure approach to sales.

The Problem With Selling

Nobody likes being sold to.

You probably hate being sold to as well? Especially when you didn’t initiate it.

And on the flip side, most people don’t like to do the selling either.

It’s completely normal to dislike putting pressure on people.

We don’t like to make people feel uncomfortable.

And as content creators we certainly don’t want to do it to our audience – the people that we really like, and the people we spend a lot of our time trying to help.

So we don’t want to make those guys feel crap about dealing with us, right?

And we all have this kind of mental image of a salesperson – and it’s a pretty unpleasant picture.

It’s of a pushy guy, a bit manipulative who’s using high-pressure sales tactics, and nobody wants to think of themselves in that way, or to be seen as someone like that.

But in reality a good sales technique will avoid all of that awful stuff.

Shift Your Sales Mindset

When it’s done right it doesn’t even feel like selling at all.

That’s because a good sales experience informs, educates, maybe even entertains a little, but most of all it’s helpful and it solves problems.

So instead of thinking of ‘selling’ try to think of it as ‘problem solving’.

This way you’re not trying to sell somebody a product or persuade them to do something they don’t want to do.

Now you’re trying to find the best solution for their needs.

You’re trying to help them.

And this makes the experience all about them and their needs. I’ll get into this more in a second.

You actually help someone to improve a situation and it’s a really positive thing, when it’s done right.

It’s just a shame that we have so many people who do it backwards, they make it about what they can get – instead of making it about what they can give.

So when you flip it, the sales experience becomes entirely different.

Because you’re helping someone you’re making their situation a little bit better.

So how do you sell without being too salesy on the Internet?

Well, the best way that we can do it is through storytelling.

Replace Sales Pitches With Storytelling

The first tip I’ve got for you when it comes to selling on the Internet, without being too salesy is to tell stories.

Storytelling is an incredibly powerful way to grab and hold the attention of your audience, while making them feel engaged with your content or message.

But you have to make it about your customer and not about you.

It’s not an opportunity to brag – people are really only interested in themselves and their needs.

They’re not too interested in you or how great you are.

So your focus should be on them and their needs.

Because it’s about them, you should weave in their pain points into the story, it shows that you empathise with them and their needs.

And when you empathise with your customer you demonstrate that you are worth listening to and you are the right person to help them.

You show them that you understand their problems – and their needs.

Storytelling also allows you to describe scenarios that they’ve probably experienced.

Draw on your own real life experiences and try to find the situations that we’ve all found ourselves in at one point or another.

And then finally, as the story comes to a close begin to offer a solution, provide a resolution – or a desired outcome that relates to your customers needs.

This way they can imagine a potential outcome for themselves – they’ll place themselves inside your story and visualise themselves overcoming the problem.

Easy, right?

Hopefully you can see how effective story telling is

And the stories you choose can be one sentence long, or they can be multiple pages long – it doesn’t really matter.

But the more you do this, the better you become so practice makes perfect.

Practice your storytelling and practice writing stories, keep a memory bank of stories to draw from and make sure that each story to share covers all the points that I’ve just given you.

Easy Persuasion Formula - Instantly Become More Persuasive

Easy Persuasion Formula – Instantly Become More Persuasive

Easy Persuasion Formula - Instantly Become More Persuasive

Today I’m going to give you a 4-step formula you can use to become instantly more
persuasive.

You can use this to write persuasive emails and messages and I’m going to give you a structure to use to help you become more persuasive with just two or three sentences.

What Is This Kind Of Persuasion Used For?

This works well if you’re in direct personal contact with somebody.

And it works especially well if it’s someone that you’ve had previous communication with.

The formula that I’m going to give you can be applied to any form of communication, with anyone.

So you can use this with your email list, on blog posts, videos, it doesn’t really matter.

But the ideal usage is for when you want some help, or you need something from somebody.

We’ve all been in that situation where we need a favour – so what do we do?

We write an email, or a Facebook message, and then hope they’ll get back to us.

A Lousy Attempt at Persuasion

The typical approach to asking for a favour is all wrong.

First I’m going to show you a standard message that we’re all guilty of sending.

We might say something like:

Hey Bob, how are you doing? It’s been a while and I’d love to catch up with you.

By the way, I have a new Facebook page – could you like it please?

See you soon,
Joe

We’ve all sent messages like that and we’ve all received messages like that.

But can you see what’s wrong with this?

Because we all receive these kind of messages, and we all send them, we know the score.

They rarely work, right?

And when you’re on the receiving end of a message like this, you instinctively feel like Joe doesn’t really want to catch up, he’s using that as a way to butter you up before he reveals his real purpose.

But there’s no harm in asking, it’s in no-way a negative and if you contact people to ask them to take action then good for you, you’re doing the right thing.

The trick is to know how you do it properly.

The structure of your message has to change.

Here we can see that Joe is trying to be friendly and he’s trying to deliver significance, and show that he cares about you.

That in itself, is a really positive thing and I’m not knocking that at all – but the way that he’s going about it is wrong.

Now, he might genuinely care about you and your friendship, and he might genuinely want to catch up.

But it seems like the message has a thinly veiled agenda.

So let’s change the structure.

A More Persuasive Message

Even if keep all the same words and keep all the same sentences and just change the structure a little bit, we can make the message a lot more persuasive:

Hey Bob, I have a new Facebook page – could you like it please?

By the way, how are you doing? It’s been a while and I’d love to catch up with you.

See you soon,
Joe

See the difference?

Just a little alteration in the structure can change the entire perception of the message.

And we haven’t changed any words, we haven’t changed any sentences, all we’ve done is rearrange the order of the message.

So now instead of appearing a little bit underhanded or a bit veiled we are now directly leading with what we want.

We are asking in a very direct and upfront way that we want something from them or we need their help.

There’s no hidden agenda here.

And people like, respect, and respond to people who have the balls and the honesty to come up front and ask for the help that they need.

People value this kind of transparency.

And once we’ve asked them for a favour then, we can follow up with the personal touch.

This is where you deliver significance, so you make them feel valued.

Listen even just that act of asking them to do something for you will instantly make someone feel valued – if they don’t feel like they’re being manipulated in the process.

So when you ask someone for a favour, you’re really telling them that you see them as reliable and you see them as dependable.

In fact, people really do enjoy being given small amounts of responsibility – it makes them feel good about themselves.

When you apply this little change to your communications, you will notice that you absolutely get better results – this will without doubt make you more persuasive.

And we didn’t use any kind of gimmicks, stupid ‘mind control’ stuff and we didn’t use any seedy tricks or manipulation.

We just asked for what we wanted and then we made them feel good. It’s that simple.

But we can actually take this a step further too.

Give A Reason

By including a reason for the favour to exist you can increase your success rate.

A simple way to do that is to use the word ‘because’.

Let me show you an example:

Hey Bob, I have a new Facebook page – could you like it please? I’m trying to reach 100 likes. 

By the way, how are you doing? It’s been a while and I’d love to catch up with you.

See you soon,
Joe

Now we have a logical reason for asking for the favour.

We’ve given them a valid reason to agree to help.

But again, we can still take this another step further.

Injecting Urgency

By injecting urgency we can gently increase the pressure just a little bit.

Have a look at this example:

Hey Bob, I have a new Facebook page – could you like it please? I’m trying to reach 100 likes by the end of the week.

By the way, how are you doing? It’s been a while and I’d love to catch up with you.

See you soon,
Joe

So we’ve raised the stakes just a little bit.

We’ve imposed a time limit and we’ve set a deadline.

This will make people more inclined to take the challenge and deliver the help you need.

What we’ve really done here is we have layered the emotional triggers throughout the communication, but in a very positive way.

A Simple Persuasion Formula

The formula is;

  • First we directly ask for a favour
  • Then we give a logical reason for them to comply
  • Next we inject some urgency so they take action quickly
  • And then finally we end by delivering significance

This simple four part formula will increase your success rate, without question.

But let me give you a little bit of a warning okay.

A Word Of Caution

The very first time that you do this it’s gonna feel really strange.

It will feel counterintuitive and you will be tempted to return to the old way of doing things.

And because it feels safe – and that’s what we’ve always been told to do.

But if you look again at first example that I gave you, you can see that is the most insincere way to ask someone to help you.

It’s not authentic and there’s clearly a hidden agenda at work.

And it makes the person you’re communicating with feel like you’re only interested in what you can get from them, which isn’t cool.

So when you change the structure to become more transparent, people will respect and respond to it easier.

Now there’s nothing to stop you from using this try it out the next time you need help, and you will be amazed with results that you get.

Persuasive Phrases

3 Persuasive Phrases to Build Your Email List & Boost Your Sales

Today I’m going to give you 3 done-for-you persuasive phrases you can use to increase your conversion rate and sell more products.

You see, I haven’t been updating the YouTube channel or the podcast or the website as often as I have done previously because I’m in the middle of making a new product.

To be completely frank with you, I’m not sure what I’m going to do with it.

Either way, I thought it would be cool to show you guys what I’m working on and I’m gonna give you some of it for free today.

Done For You:
3 Persuasive Phrases

This is awesome and it’s gonna absolutely benefit you, because it’s what has worked in my business.

It’s a total of 25 done-for-you persuasive statements that you can just take and on your sales copy, your emails, use them on the telephone, in person… you can even use this stuff to win arguments if you want.

Even though it’s going to be a product (eventually) I still want to give people tactics that they can use for free, and then when they see that it works they’ll want to upgrade to the full version.

That’s my theory anyway but I’m not sure if I’m going to sell it as a standalone product or if I’m going to add it to the Profit Copilot membership. I’m still trying to figure that out.

But anyway this is what I’m working on at the moment and I thought I’d share it with you.

So today I’m gonna give you 3 of the most powerful ones that I’ve got so far.

That means you don’t have to wait until I’m made the product in order to benefit from it.

And nope, I don’t have a release date for it yet. You really are getting behind the scenes access today.

Persuasive Phrase:
‘How would you feel if…’

So the first persuasive statement that I’ve got for you is ‘how would you feel if…’

This is really powerful.

Here you’re asking your prospect to imagine a future scenario, and that future scenario must be either a positive one or a negative one.

And you use this phrase to push your prospect in the direction that you want them to move towards.

So using a positive or a negative future scenario will allow you to use the escape and arrival framework that we’ve covered in previous videos.

Your prospect will either want to escape from something for example they might want to lose weight.

They want to escape the situation of having a fat body.

Or on the flip side they want to arrive at something, maybe they want to arrive at making more money, or increasing their investment portfolio.

Your prospect will want to do one of those two things; escape or arrive, so the imaginary future scenario that you place them in will be determined by what their desire is.

And as a result they become emotionally triggered.

When you use this phrase you’re asking them to imagine and engage with an imaginary outcome.

Because they’re using their imagination – which of course creates images and feelings way more vivid and way more intense than anything we can achieve with words the emotional trigger kicks in.

And that’s the real driving force of this stuff – people make purchases make decisions on emotion rather than logic.

Examples

So let me give you some examples.

You might say something like:

“How would you feel if you could double your investment within six months?”

That’s a pretty desirable outcome to achieve, right?

In this scenario you’re putting your prospect in a very positive place.

But on the flip side of that we can use it to induce fear and urgency too, if we want to go down that road.

An example could be:

“How would you feel if you lost everything?”

And that’s of course a negative place to put someone.

If you do this they will be operating from a place of fear and possibly urgency – just to prevent that from happening, through purchasing your products or taking whatever action you insist they should take.

Think about how this can be applied to your business.

What is the end result that you want your prospects to achieve?

What future scenario do you want them to be placed in?

Which future scenarios would they enjoy being placed in? Which ones are terrifying?

Persuasive Phrase:
“There are two types of people in the world…”

This statement is great for making people curious.

The instant that a prospect hears it, they become intrigued.

We’ve been conditioned to respond to this phrase, and when a prospect hears it they are subconsciously primed to make a decision.

They know there’s a chance they are going to be pigeonholed into one of two groups.

Obviously they want to be in the most attractive group so they’re primed to make a decision and they’re eager to hear the rest of the statement.

This works because it grabs their immediate attention and intrigue, and pulls them in closer to you.

You have to make one of the choices more attractive than the other.

And for best results keep this factual, or at least use widely held beliefs.

When we do that, we can make a prospect more suggestible – and more agreeable.

And when people are more agreeable they will be more likely to follow your advice.

Examples

So let me give you some examples.

“There are two types of people in the world, those who are all talk and those who get results.”

Here you’re splitting things down the middle and creating a divide. You’re forcing people to choose a side.

You’re saying there are only two there’s two types of people; those who talk about doing things, and those who actually go and do things.

And in my experience I’ve actually found that to be true.People who talk about doing things are the ones who end up doing less, and the ones who don’t talk about it are the ones who just keep their head down and get it done.

They focus on what needs to be done rather than talking about it and waiting for feedback.

We all know people who are like that and are always talking but never doing.

Obviously you’re in the first group, because you’re here, you take action.

Because you’re reading this blog post you’ve taken the necessary action to get valuable information that’s going to help your business.

Another example could be:

“There are two types of people in the world, people who invest in themselves and people who fail.”

So think about this.

Again, this statement is true.

The most successful take the time to invest in themselves, they invest in their business education; books, courses, training material, etc.

And again you’re already in that first group because you’re reading this blog post.

You are investing in yourself just by being here and learning some new stuff that you can apply to your business.

But how can this phrase can be used in your copy, or on the phone, or in person, or however you’re choosing to do business? That’s something only you can answer.

Before I get to the next persuasive phrase, remember in previous posts I’ve spoken about aspirational groups and dissociative groups?

An aspirational group is a group that your prospect wants to belong to – they aspire to become part of that group.

Counter to that a disassociated group is a group that they want to stay away from – they want to avoid that group.

Using this phrase we you might want to reference an aspirational group in the first part, because it’s a desirable group to belong to.

And then reference a dissociative group in the second part because you know they don’t want to be a part of it.

An example of aspirational groups and dissociative groups could be; mods and rockers, or punks and hippies, or even Apple versus Mac.

In every industry and in every niche we have aspirational groups and dissociative groups.

So think about how this can be applied in your business.

Persuasive Phrase:
“How open-minded are you?”

This is another persuasive phrase that can be used in person or in sales copy.

This works well because everybody likes to think of themselves as open-minded.

It’s an attractive attribute to have, right?

Not only do they want to see themselves as open-minded, but they want to be seen as open-minded.

Examples

“How open-minded are you to increasing your sales?”

Or maybe:

“How open-minded are you to scheduling a meeting?”

When you use this persuasive phrase there’s a 90% chance that your prospect will be receptive to at least exploring your idea or hearing your pitch.

Here, it does appear like you’re giving your prospect a choice – but you’re actually forcing them to consider your idea albeit in a  low pressure, chilled out kind of way.

And it’s also an ethical way of getting someone to listen to your idea too, because it feels like it was their choice.

Final Thoughts

Even though these 3 persuasive phrases are incredibly powerful, you cannot force anybody to do anything against their will. Not that you would even consider attempting that for a second.

But there is a lot of misinformation about the power of persuasion and its uses.

Persuasion works best as a vehicle to clearly communicate our ideas.

When a prospect fully understand the benefits of your offer, they are more likely to accept it.

And that’s the true power of using these persuasive phrases.

Breakthrough Advertising - The Complete Marketing Funnel

Breakthrough Advertising: The Complete Marketing Funnel

Today I’m going to give you an entire digital marketing sales funnel, as outlined in Breakthrough Advertising by Eugene Schwartz.

Going from top to bottom, I’m going to teach you how to profit from every single stage of the marketing funnel – irrespective of what you’re selling or what you’re offering in your business.

This will help you understand how to sell to just about anyone, no matter what stage of the funnel they are at, or what stage of the funnel you operate in.

And this is the exact process that will help people to feel that they ‘know, like and trust you’.

For this we’re going to return to Breakthrough Advertising by Eugene Schwartz.

Breakthrough Advertising

Breakthrough Advertising

I’ve gone through this book before on Profit Copilot, it’s the most expensive book in copywriting history, that I’m aware of.

It frequently sells on Amazon for about $1,000 but you can get cheaper versions elsewhere.

If you’re going to invest in a copywriting book that’s the one to get.

This book talks about the 5 levels of prospects awareness.

And while it was written in 1966, I’m going to update it for the Internet age.

I’m going to show you how you can use this content in this book in 1966 to make money on the Internet today.

To do this we’re going to use a combination of psychology and technology.

So we’re going to take the psychology from the book, and then I’m going to give you my own experiences with technology and show you how it all fits together.

The Modern Marketing Funnel

The content of a marketing funnel all begins with Breakthrough Advertising.

Everything that we do with sales funnels online comes from this book. It’s the birthplace of the marketing funnel.

So if you wanna profit online this is important stuff, and there are dozens of courses that charge $3,000 to learn this.

I’m a little bit excited about teaching you this today because I’ve been planning this for quite a long time.

If you’re not aware of what a marketing funnel is at the moment, let me explain it to you.

A marketing funnel moves a prospect from A to B.

That starting point is usually a prospect not knowing a thing about you and they might not even know that they have a problem.

You can use a funnel to move a prospect through a series of events through that will eventually result in them trusting you enough to hand over their credit card details.

And that is the real purpose of the funnel.

But we can also use it for different things; so we can take someone from not knowing a thing about you, to them sharing your content, or opting into an email list.

Resources:

Stages of a Marketing Funnel

We have multiple stages of a funnel, and I’m going to give you different strategies that work for every single stage of the funnel.

I’m also going to teach you how to capitalize from every segment of your market, because each stage of the funnel represents one segment of your market.

And I’m going to show you how to do all this with integrity, and through value-based marketing – so if you care about your prospects and you care about your customers this is out absolutely going to help you deliver more value to them, and make more profit in an ethical way where you feel good about the sale.

Then I’m going to give you examples that make the process easy to understand, and finally I’m going to give you actionable strategies that you can use.

This works so well because it helps you build enough trust with your prospects, through educating them – and that is the key; education.

But listen, even though I’m going to teach you all 5 stages, you don’t have to use all of them, just 1 will be fine.

The 5 stages of prospect awareness are:

  • Unaware
  • Problem aware
  • Solution aware
  • Product aware
  • Most aware

I’m going to explain what each of these means in detail in a minute.

The first three stages; unaware, problem aware, and solution aware, are all about educating your prospects.

And the final two stages; product aware and most aware, are about selling.

All this will become clear as we go through it and by the end of this post it will all make sense, I promise.

Unaware Stage of the Funnel

This is the first stage of the marketing funnel; the unaware stage.

And the traffic temperature is freezing-cold.

These are the people who don’t know that they have a problem, they’re unaware that a problem even exists, and they’re happy.

They don’t know that life could be a lot better.

Interestingly, this is the biggest segment of a market – but it’s also the hardest to sell to.

This stage is all about planting seeds and it’s about giving people new ideas, and making them interested.

Once you have their attention and interest you can then start moving them through the lower levels of the funnel.

Example of the Unaware Stage

So an example could be; there’s a blogger who’s happy running his blog, updating it every day.

He’s monetizing the blog with Adsense, and he doesn’t realise that he’s missing out on a whole heap of revenue.

He thinks that Adsense is where it’s at, and might be shocked to know that he could easily make 10 times the amount with a more lucrative monetization strategy.

Strategy for the Unaware Stage

So a plan of attack could be to create an interruption.

This is the stage of a marketing funnel where you use pattern interrupts – I’ll return to the in more detail in a future post, but it’s really just about creating a piece of content that stops your prospect in their tracks, and grabs their full attention.

You tell them something new and educate them – make them aware that the problem exists.

A good way of capturing their attention could be through Facebook Ads.

You might create a shocking Facebook ad (or boost post) that that gives your prospect some interesting stats or data.

Once they know that there’s something they need to know about, and that they need to take action, you bring them down to the second stage of the funnel.

Problem Aware Stage of the Funnel

The second stage of the marketing funnel is problem aware.

These are the people who know that there’s a problem, but they need more information.

They might be searching for a solution, so they turn to Google and they start looking on forums, or asking for advice on the Internet. They start reading blog posts and watching videos.

Example of the Problem Aware Stage

An example of a problem aware prospect could be; our blogger now knows that they could be earning more and they realise that they’re missing out.

Strategy for the Problem Aware Stage

A strategy to help you to capitalize from these prospects could be through content marketing.

This is where keyword research comes in.

You can also embed yourself in communities and groups. a

And this stage of the marketing funnel is all about education.

So we use education to bring them down into the next level, which is making them
solution aware.

Solution Aware Stage of the Funnel

This is the third level of the funnel and these are the prospects who are actively looking to solve their problem, they’re looking at their options.

They’re still searching on Google, they’re still asking for advice on communities and they’re still reading blog posts and watching YouTube videos.

Example of the Solution Aware Stage

An example could be, again sticking with the blogger analogy; our blogger realises that creating digital products is the most lucrative way to monetize his website.

So he starts looking for ways to create digital products.

Strategy for the Solution Aware Stage

A strategy could be to use a Facebook retargeting campaign.

If he’s already hit your website once, then you’ve probably already pixeled him – so create a retargeting campaign and offer him your lead magnet.

Or you could use content marketing.

If you discover the exact search phrases that prospects are using on Google, you can create content that helps them to solve part of the problem, and position it high in the SERP’s.

Easier said than done, though.

But if you can put your content in front of these prospects, and use that content as a vehicle
to get them to subscribe to your email list – while still providing them with an education, you’ll increase the chance of getting a sale later on.

Have you noticed that all these levels, so far, are still about providing your prospects with an education?

So when you get them to opt-in to your email list, it’s usually through the promise of continuing the education.

And that will move them down to the next level of the funnel.

Product Aware Stage of the Funnel

Prospects at this stage of the marketing funnel are called product aware, and they realise that there’s a specific product that will help them.

If we look at the traffic temperature, this is warm traffic – they’re either going to buy from you or they’re almost ready to.

If they haven’t pulled the trigger and purchased yet, it means they’re still on the fence and they need a little bit of a nudge.

I’ll show you how to do that.

Example of the Product Aware Stage

An example could be; our blogger knows that your specific product exists but they’re
still on the fence and they’re still weighing up their options.

Strategy for the Product Aware Stage

So a strategy you could use to convert these prospects into customers could be to create a custom audience on Facebook and run an ad campaign only to the people who have already subscribed to your email list.

Another good strategy could be to write a product review article. You run them through all the options available as you review every product that’s available (or the ones that you believe will best help them) and have affiliate links in there.

Most Aware Stage of the Funnel

Then at the bottom of the funnel the very final stage of this we have the prospects who are the most aware.

This is red-hot traffic and these are typically your previous customers, or they are prospects who know exactly what the problem is, they know exactly what products exists and they want a deal.

They might have gone through most of the sales process, they’re about to buy the product – they might have even put it into the shopping cart, but they’ve hesitated for some reason.

Example of the Most Aware Stage

An example could be; a blogger who wants to buy your product, they’ve added it to the shopping cart but they didn’t buy because they’re going to go look for a coupon code or
they’re going to look for a better deal.

Strategy for the Most Aware Stage

A strategy you could use to convert these people into customers; retarget them on facebook with a special offer, or you can offer them a coupon code, or maybe a time-limited offer, or a bonus – something that will help shift them into buy mode.

Include something to help sweeten the deal.

That is a really easy way to convert that segment of your market.

Final Thoughts About the Marketing Funnel

So there you go, that’s five segments of your niche that you can target.

You can decide which segment is best for your business, or you can target every single segment if you want to, but you don’t have to – just one will do.

I know I’ve given you a lot of information too use, and I hope this is going to be immensely profitable for you.

When we break it down and we look at each segment, each level of the marketing funnel, you can see that it’s really easy stuff.

We’re not doing anything too complicated and in fact you’re probably already doing a
lot of what is required to turn this into a profitable system.

Anyone can do this.

Big props to Breakthrough Advertising by Eugene Schwartz – what an amazing book I will return to this again in the future.

3 Mistakes that are Killing Your Sales

3 Mistakes that are Killing Your Sales

Most people screw up their sales copy, but are you one of them?

I’m gonna show you what most people get wrong and the 3 most common mistakes people make that kill their sales.

So let’s get down into it.

What’s the Point of Sales Copy?

Firstly, what is sales copy REALLY all about? What is the point?

Sales copy is not about making things look, sound pretty or nice and brandable. That’s a common misconception that a lot of people have when they first start writing sales copy.

So if you goal is to make something brandable using sales copy then you are in trouble.

The number-one goal of your sales copy is to get your visitors to take action, and that’s it.

Forget about all the other stuff – the only point is to make people take action, so that could be a purchase, to subscribe to your email list, to click a link, or to schedule an appointment.

Whatever the most important thing that supports your business is that is the purpose of your sales copy.

That means you have to identify the number most important action that your visitors need to take.

I’m going to give you the 3 most common mistakes that kill sales or prevent the action from being taken.

Irrelevant Features & Benefits

The first one is using irrelevant features and benefits.

I see this all the time. Only include features and benefits that your customers actually want.

Listen, I know how obvious that sounds but when you’re stuck writing copy and staring at the page I know what its like.

I do it too, I end up writing whatever pops into my head – without giving it too much thought, in that moment.

It becomes easy to just list a bunch of stuff because you think it sounds good.

Avoid the temptation to do that because your business, or your clients, or your customers, don’t want that stuff.

They just want customers, or whatever else you can do for them.

Put yourself in their shoes, think about their needs and how they would describe those needs.

Don’t say something like:

We will promote your Facebook page and get you more likes

Businesses don’t care about Facebook likes, they’re meaningless. What they represent is much more important.

Instead, say something like this:

We will put your offer in front of three to four hundred qualified customers every single day

And that’s a better starting point because you’re mirroring back the desires of your customers.

Lack of Specifics

That brings us to the second mistake that I see people making.

And it’s a lack of specifics.

We have to use language that is specific, that’s tangible and quantifiable.

For example you might be tempted to say something like:

Here’s how you can save money and get more financial freedom

Instead, you might try something like the:

3 easy steps to reducing $1,000 from credit card debt in the next seven days

So now we’re making a quantifiable and tangible promise that can be referenced.

You’re making an absolute promise with specific results.

Uninspired Bullet Points

The third mistake that I see a lot of people making is uninspired bullet points.

And I’m just as guilty of this at times.

It’s easy to list out the features, and include the benefits, but really the bullet point should read like a headline.

And it should also include an emotional trigger.

Don’t say:

Use this to increase your productivity

But do say something like:

The top-secret 5 minute routine that’s guaranteed to make you 200% more productive each day

Now we are making specific claims that promise quantifiable results and we’re laying benefits with an emotional trigger.

In this case I’m using curiosity.

Free Copywriting Course

While creating for you, I had an idea. I think this is going to become part of a bigger copywriting course.

I’m gonna make it free and I’m gonna put it on YouTube, or on the podcast, or I’m going to use it as a lead magnet.

The fact is, I’m probably I’m gonna do all three of those things.

If you’re interested in obtaining that free course, check out my Youtube channel here.