The Syndicate Method: A Top Secret Marketing Strategy ALL Guru’s Use To Become, Well, Guru’s

You’re about to discover a strategy that will help you to grow your audience size, increase your influence and boost your profit margins. I’m going to share a little-known strategy that will help you to at least quadruple these numbers. It’s called the Syndicate Method. This is often considered a “controversial” …

Read moreThe Syndicate Method: A Top Secret Marketing Strategy ALL Guru’s Use To Become, Well, Guru’s

Conversion Optimization

Advanced Conversion Rate Optimization Using Stealth Persuasion

Today I’m going to show you an advanced closing technique that you can use to optimize your conversion rate and help you get better results online.

It’s a stealth persuasion technique that you can use to immediately boost your conversion rate by overcoming all objections your prospects might have.

This is particularly useful if you’re selling high-ticket items.

Stealth Persuasion technique

This one technique is actually going to be a combination of 3 techniques.

  • Price chunking 
  • Time expansion 
  • Apples to Oranges

We’re going to mix all of these separate techniques together to create this crazy, advanced hyper-stealth persuasion technique.

It works amazing.

I’ve deployed this in my own sales pages when I’m selling high-ticket items.

And, I know from personal, hands-on experience that this works really well.

It’s not complicated.

Anyone can do this.

First, we need to keep in mind that when it comes to selling, we have to target two parts of the brain.

  • The emotional side.

That’s the real driving force.

That’s what really makes the sale.

  • And, the logical side

They need a reason to tell themselves and other people why they made that purchase.

In order to increase our conversion rate we have to appeal to both.

Let’s consider an example.

We take a common objection.

Let’s say we’re selling a $1000 item. A fairly high-ticket item.

A common objection is, therefore, going to be that it’s too expensive.

So, how do we give a reason?

We give that by transforming or reframing the objections into something else.

Let’s go back to the example we discussed above.

You have to sell a high-ticket item that is say $1000.

The common objection is that it’s too expensive.

You can’t simply sale that based on the idea that they want it, because as they will think – it’s inherently selfish.

Use Price Chunking and Time Expansion Techniques

Now, here is when we use the two techniquesprice chunking and time expansion.

As per the above example, the price is $1000.

Yup, it’s expensive.

But break down the $1000 into chunks over the course of months or maybe a year.

Then see what comes out to be the real value.

What’s the actual value they have to pay in real-time?

For X amount of time, it actually works out at just 50 cents per day.

This is how we’re reframing that $1000 to just 50 cents per day.

Reframing the objection and making it something trivial.

So, we’ve done two things here:

We’ve changed the price from $1000 to 50 cents per day.

And, we’ve applied time expansion so that 50 cents works out over the course of that time.

So we’ve made it into really nothing.

Stack up the Benefits

After using the two techniques, we then ask the customer this question – what is more valuable to you?

And, as an answer, we stack the benefits.

So if it’s suppose a weight-loss pill.

You might say: 

Would you like to be able to finally get rid of the extra pounds or do you keep your 50 cents per day?

It really does come down to the choice

“Effective weight-loss or 50 cents per day”

Use the Apples to Oranges Technique

What we do is that we trivialize the amount even further.

We do this with the technique we’re calling as the ‘Apples to Oranges’ approach.

So, we say ask:

What is that 50 cents per day really worth?

Think about it, what can you get for 50 cents per day?

A donut?

Well a donut a day is going to make you fat anyway!

So giving that up is not a big deal.

And giving up the price of a donut a day is going to give you all of the benefits listed.

“It will transform your life, giving you what you desire and take you to a place you absolutely want to go to.”


So here’s an overview:

  • We make use of time expansion.
  • We chunk down the price.
  • And then we compare the price to something even less trivialstacking the gains to appeal to the logical part of the brain.

We’re giving them 3 ways to look at the purchase, and 3 new ways to justify that purchase.

It essentially comes down to that one question you asked “What’s more important to you, that donut or the listed benefits?”

You just have to work with the logical part of their brain to help them make that purchase.

And you do so by making the objection feel trivial – something they can easily overcome.

The easiest sale in the world by Frank Kern

The Easiest Sale in the World, by Frank Kern

Today I’m going to give you the exact formula that marketing legend, Frank Kern, used to generate over a quarter of a million dollars per month consistently. 

It’s called the Easiest Sale in the World.

Easiest Sale in the World

According to Frank Kern, if you follow this formula, “…you can make more money than you can spend.” 

Here’s how you get started:

  • Offer a perceived high-value product for free

First step, offer a perceived high-value product for free. I know how crazy that sounds, but stick with it.

  • Sign them up to a continuity trial – “try my stuff instead of buy my stuff”

When they accept your free offer, they also get signed up for a continuity trial.

For the customer, it is more tempting as a prospect to just try out almost for free with the continuity trial. 

I do, however, encourage you to put some dollar value on that continuity.

Don’t make it completely free because you need to make sure that people are willing to spend money before they opt-n to your continuity trial.

So even if it’s a dollar trial, if you can get away with more, absolutely do that, but I’ve had success with $1 trials. I’ve had lots of people sign up. 

The stick rate, in my experience has been between 40 and 60 percent, and I think that is right across the entire industry. 

  • If they cancel, they still get to keep everything for free – risk reversal

So, in order to make them sign up for your continuity trial, you make it clear that even if they cancel, they can still keep everything for free. 

This is risk reversal. 


You’re offering them a high value product for free.

You’re offering them a low ticket continuity trial that doesn’t cost much which gives them a sample of what you’re all about.

And if, after all that, they still cancel, they can still keep everything for free. 

That makes a very compelling offer on its own. 

  • The free product offered must have real-value

The product you give away must have real-world value 

You can’t just make something up.

You have to have something that helps them achieve something, that gives them real value. 

  • The market must be conditioned into accepting continuity offers 

In order to make this work for you, you must be working in a market that is conditioned into accepting continuity offers.

Thankfully, most markets are.

  • Continuity cost should be 30% of the value of giveaway product 

So, the continuity cost, the monthly reoccurring costs that you charge after the trial should be around 30% of the value of the product you give away.

I have tested this extensively, and I have found that if you offer a 70% discount on your offers, your conversion rate will increase. 

I have seen that, and I will show you the data as proof in the near future inside the member’s area, to show the real mechanics on how to really increase your conversion rate.

  • Don’t use PLR as your giveaway – Exclusive is better

Because the product that you’re giving away must have real-world value, we don’t use PLR products. 

If you can use something that is exclusive, that nobody else is going to get, it will increase your conversion rate.

  • Market must have a desire of becoming a part of something – an aspirational group

This is how you’re going to find out if you’re in the right market.

The market must have a desire to become part of something. 

Aspirational groups are one of the real sales motivators that encourage people to buy, because you are bringing them closer to become a part of an aspirational group. 

  • Must be seeking transformation – Want to change/improve 

They must be seeking some type of transformation – they want to change or improve in some way.

 Remember the escape and arrival framework.

  • They must be seeking validation or significance

Significance is such an underused market strategy.

Once you make your prospects feel significant, guess who they turn to and trust – it’s you.

Because you are giving them what they need.

  • Market must want an ongoing education

As part of the transformation and change, they want to keep improving themselves.

  • Market must have something to work towards

If you structure your continuity offer to have levels, so that there is something they keep working towards, you give them a mission of sorts.

You give them something to aim for, because it helps them realize that they’re progressing.

They can see how far they’ve come.

It lets them know that they are improving. 

  • Market must have new developments

Market that you’re involved with must have new developments on a regular basis. 

So if we’re talking about digital marketing, look at all the products that are released every week. 

Think about the way the technology changes. 

All the time we have new improvements that help us.

All the time we have algorithm changes that we need to combat.

  • Must have new people entering market

Market must have new people entering it on a very regular basis.

Think about markets that don’t go out of fashion.

Think about things that people always need.

That’s how you structure the easiest sale in the world.

Think about it, you’re not earning profit one time from one customer here, you’re earning profit every single month.

That means that if you have two customers coming into the first month and you charge them $50, you’re going to make $100 for the first month.

And this amount is only going to increase in the following months for you.

It is going to be continuous.

This is how the masters of marketing increase their revenue month after month after month.

This is called the stick rate.

And what it really comes out to is the percentage of people who stick around inside the continuity cycle program.

You would typically see around 40 to 60 % people stick for around three months. 

That means you’re going to profit every month after that. 

Now you see why a lot of marketers invest a lot of money to get customers through the door. 

Frank Kern was losing $65,000 as investment. As a result of that, he was making over a quarter of a million in revenue every single month after that.

So you see why marketers invest a sizeable amount of money upfront first because they know they’re going to recoup that fairly quickly, and then everything after that is just free money. 

I think you’re going to find this incredibly beneficial when you implement it. 

6 Weird Email Subject Lines That Increase Open Rates

Today I’m going to give you six email subject lines that convert like crazy and then I’m going to show you a successful campaign that I’ve developed.

You can use this as a template or as inspiration for your own email campaigns.

So let’s go straight into my autoresponder and have a look at some of the six best performing headlines that I have used.

Email subject lines

This is not the Profit Copilot email list, this is one of my lists in the independent news niche – I have adapted and tested these headlines across multiple lists so I know they work.

My Highest Open Rates

The highest open rate we have received has come from Mick Meaney vs The Establishment. Now I’m going to get into why that works in a second but let me run you through some of the other subject lines that I’ve got for you.

Here they are:

  • The moment I realized it was all a scam
  • The Deadly Threat The Mainstream Media Refuse to Report
  • Mick Meaney vs The Establishment
  • Warmongers Have Opened Pandora’s Box
  • You won’t believe the awful truth about Monsanto
  • How The Elite and Greedy Corporations Are Destroying Thousands Of Years Of Agriculture

If you go to use any of the subject lines, what I want you to do is adapt it to your niche.

My Formulas

Use these formulas:

“The Moment I Realized It Was All A Scam”

Think about the ultimate worst instance that could happen to somebody in your niche.

So, The moment you realized _____ – put in the worst possible thing that could happen.

“The Deadly Threat The Mainstream Media Refuse To Report”

Here you could say; The Deadly Threat That {-Dissociative Group-} – (a group that your prospects hate) – Refuse To Tell You.

We have different groups that prospects either wants to join or wants to avoid.

Dissociative groups are the groups that people try to stay away from. They do not want to be associated with those groups – as opposed to aspirational groups, the groups that they do want to be associated with.

There’s a push and pull thing happening.

I’m actually going to go through some of these in a bit more detail.

“Warmongers Have Opened Pandora’s Box”

So who is the dissociative group that your niche wants to blame?

“You won’t believe the awful truth about Monsanto”

Again I’m highlighting dissociative groups.

“How The Elite and Greedy Corporations Are Destroying Thousands Of Years Of Agriculture”

In other words; how are the dissociative group destroying something precious in your niche?

Use this as a template to increase your open rates.

And you may have noticed something interesting. All of these subject lines I’m using cause rubbernecking.

Think about the times you’ve driven past an accident on the road and you turned to look at it, that’s rubbernecking.

We use that emotion – that natural desire to turn and have a look, because all these subject lines only serve one purpose and that is to get people to open the email.

And that’s why they have such a high open rate.

The Email Content

Let’s have a look at the content of one of the emails.

Subject line: Mick Meaney vs The Establishment

Body: Listen Bob, as you know, I’ve been warning you about the dangers of the Establishment since 2005.

And now THIS has happened.

Doesn’t it just make your blood boil?

Tell everyone you know,


Let me show you what is happening here. Let’s really break it down; the first thing to pay attention to, is the subject line.


Readers will be attracted to this conflict that someone they know is about to embark on or is currently involved with, and it’s the conflict that they are drawn to.

The vs is very important because that tells them there is a conflict, there is a fight going on, there is something to watch, there is some kind of entertainment for them to look at.

This creates a lot of curiosity and it also creates an element of polarization because you have this ‘You vs Them’ structure.

People will naturally want to take a side and they will be drawn to this to decide which side they want to take, even if they already know on a subconscious level that they are going to side with you because you are attacking the dissociative group, or the dissociative group is attacking you.

That is why this subject line works so well.

It could be Profit Copilot vs Scam Artists or Profit Copilot vs Fake Gurus. So hopefully you can see how this structure works.

Let’s have a look at the actual body. Now, this is where things get really interesting and I’m going to have to break it down for you line by line.

I’m going to make it really simple but there are some very advanced psychological tactics going on here and a heck of a lot of persuasion.

The Psychology of NLP

You’ll see why every word on this email has earned its place.

That’s something John Carlton says; every word has to earn its place.

So I’m going to show you exactly why each word has earned its place on this email.

This is important. If you know anything about NLP (Neuro-Linguistic Programming), you will know that we exist in many different states.

One of those states is an auditory state, so we want to appeal to that. We want to acknowledge that because when somebody is reading, instead of being in a visual state as you might think.

Every Word Serves A Purpose

They are actually engaging their internal dialogue and that is an auditory track. So they are listening to themselves read the email.

We want to acknowledge that and increase the suggestibility. So we say, “Listen“. This is NLP trick or technique I suppose, and then we give them the first name because someone’s name is the sweetest sound they can hear.

We are engaging them in two ways immediately. As soon as they start reading the email, it’s like this psychological persuasion hook that just scoops them in and pulls them further into the body of the email.

Then, “as you know“. We break this down further because we want to increase the suggestibility here. We want to almost compliment them. We play to the ego a little bit. Just a little bit, by saying you already know this, we are not telling you anything new here because you are smart, you are with it.

And in doing so, we are increasing there suggestibility because of course, they know. They will be nodding along, “yes, I am aware of that“.

Then we go down to, “I’ve been warning you“. This positions you as a leader. This copy is all very suggestible and agreeable.

About the dangers of“. Here you put in the disassociative group, or it could be an idea. And it also does something else too. It also tells them that you care about their welfare.

So, I’ve been warning you about the dangers of dissociative group. So you care about their welfare, you are interested in their progress or them as people. You are looking out for them.

Then we have, “since“. This is another really important element because here you are providing historical evidence. You are creating the illusion of stability and consistency.

And then towards the end of the email, you say, “And now THIS happened“. The word THIS will be a hyperlink and the sole purpose of this is to trigger curiosity and to get them to click the link.

Doesn’t it just make your blood boil?” Again curiosity, so we are really laying it on thick here, it’s the rubbernecking thing.

Then, “Tell everyone you know“. Here we are asking for further action. We are creating momentum so it’s a small call to action and you’re almost embracing a level of activism, and that is one of the ways I structured my emails and you can use this as a template.

Why This Works

The main things to include is the rubbernecking, the curiosity factor to put a little bit of ego in there, and suggestibility in there.

Find a way to increase the momentum, get them to become part of something, to embrace a mission that they can help you with. If you give people a role. If you assume a role for someone there is an increased chance that they will accept that role and then go ahead and take the action that you want them to. So here you are creating a little bit of a role for them.

You’re playing to the ego a little bit. You’re creating an Us vs Them situation. You are polarizing things. Basically, you’re almost forcing them to take a side, and of course, because you are using the dissociative group, they are going to side with you. This will help align your email list and your prospects further to you and your cause.

Of course, it also helps if you really do believe what you’re emailing about. So, be genuine. Find the cause. Find something in your niche that you genuinely believe in, because if you conduct this kind of stuff on a regular basis and you don’t really believe in what you’re doing, people will just see through that and they will go listen to somebody else who will give them that authenticity that they need.

advanced stealth persuasion techniques

3 Persuasion Techniques You Should Start Using Immediately

advanced stealth persuasion techniques

Today I’m going to give you a persuasion technique you can use to enter your prospects internal dialogue and steer control of that conversation towards a specific outcome.

Of course, we cannot force people to do anything they don’t want to do – but we can make the benefits of your offer more attractive, and increase the chance that purchasing seems like the logical thing to do.

We can see this happening almost everywhere we look.

A mother persuades her children to eat vegetables, a business executive persuades clients to commission a project, and world leaders persuade others to yield to their demands. It appears, then, persuasion has infiltrated all aspects of our lives and therefore, it doesn’t hurt to hone this skill particularly in a sales environment.

But the times they are a changing.

Time Magazine reported that the average attention span has reduced from twenty-minutes in the 1980s to a mere 8 seconds.

In response, Blair Warren discovered a stealth persuasion technique called the one-sentence persuasion formula.

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them to throw rocks at enemies.

Russell Brunson used this develop his own method, which aims to let prospects complete the sales-journey themselves, therefore feeling like the decision to buy way their own.

Here are things you can do to guarantee high sales:

1. Primary question

Tony Robbins surmises that every human being has that rimary question’ that forms the basis of their motivation and subsequently determines the choices they make. Therefore, it is imperative that you nail down the chief concerns that your prospective customers in the present moment.

In the Digital Age, it is fairly easy to get inside your customers’ heads by perusing through social media timelines and online communities to see complaints and other nuances that hold them back.

You will be surprised to see how candid people are when they like or dislike something. For instance, mothers raising toddlers may express concern over the chemicals used to make children’s toys or if certain diapers cause rashes. Such ideas could spark debates that could go viral thereby expanding the reach to mothers in different parts of the world.

While some debates are sensationalized then die a quiet natural death, others have the potential to gather critical mass and evolve into something substantial. It is your duty to comb through news feeds and scour the internet for information that will help you comprehend your customers’ vantage point.

2. Epiphany moment

Once you have an inkling into prospective customers’ aches and pains, the next step is devising a wonderful story that leads the prospect to an epiphany moment. This story will be based on personal experiences like struggles that led to an epiphany moment in your life. In the aforementioned scenario, you could offer diapers that are organically manufactured or toys that don’t have harmful chemicals that would adversely affect children’s health. Describe a few success stories that will resonate with mothers raising toddlers and regurgitate this story like your life depended on it.

The overarching aim here is to get the prospect to reach an epiphany or the so-called AHA moment where they suddenly realize that what you are offering fulfills a need in their lives. It is at this juncture that the prospect fully embraces your offering and bond with it such that they cannot let go.

3. Magic bullet

Once you have a prospective customer’s attention and they are already entwined with the offerings you presented (the epiphany), the onus is on you to make the home run.

Most marketers get carried away and present a bunch of ideas at the same time in hopes of converting sales but this mainly serves to confuse people.

For example, in the case where parents are concerned that some diapers are causing rashes, one may be tempted to explain at great lengths how their brand of diapers is amazing. They could throw in a couple of buzzwords like environmentally friendly, organic, and so on.

While this could all be true, it is no different from the countless ads that we see on television.

Make it personal and focus on solving the one issue that solves the problem. You have to be laser-focused when doing this pitch and narrow it down to the most important idea, the one magic bullet that will finally seal the deal.

Increase Squeeze Page Conversion Rate

5 Ninja Squeeze Page Tactics For A Higher Conversion Rate

Increase Squeeze Page Conversion Rate

If you’ve ever wondered ‘how do I increase my conversion rate?’ we’ve got some stellar stealth tactics to help you do just that. We’ll focus on time-tested and proven methods to help you reach your objectives. Here are 5 absolutely Ninja tactics to help you increase your conversions on your squeeze pages.

5 Tips To Improve Squeeze Page Conversions

1. A/B Testing

Also known as split testing this is a method of comparing 2 different versions of the same web pages to see which one performs better. Top websites use this very same feature to improve their conversions and so can you. If you’ve built your website on the WordPress platform you can also use plug-ins to help you manage your A/B tests better. We highly recommend you use the plug-in thrive optimize because it’s free, easy to use, and has a ton of exciting features. The variations in each web page don’t even need to be too drastically different, you can change the colors, images, call-to-action text, one by one to see which web page variation give you the best results. Keep performing the tests and refining the variables on a page till you’ve achieved your best combination. Then repeat the cycle. It might take a while to get the results, but it’s definitely worth the time and effort.

2. Keep It Short And Sweet

When considering writing the copy on your squeeze pages, the more precise and concise you make your text the better. It always best to avoid fluff content while focusing on the benefits of your service or product. When you’re making the forms for your squeeze pages keep it to a minimum. Even simply the name and email address will suffice. Put yourself in your customer’s position, would you like to fill out lengthy forms to subscribe to a mailing list, or purchase a product?

3. Provide Alternative Subscription Options

Research shows that 65% of audience prefers using their socials to either sign up, log in, or subscribe. If you don’t provide your audience with these alternatives to subscribe to your mailing list you’re missing out on a lot of potential sign-ups. It’s faster, more intuitive, and the subscription process is literally a one-click process. The more convenient you make it for your guests the more willing they’ll be to subscribe to your mailing list.

4. Use First Person CTA’s

Using call to action buttons like ‘Submit’, ‘Subscribe’, and ‘Sign-Up’ are a thing of the past. People are looking for a more proactive call to action which really speaks to them. Using the first person CTA is one of the most underutilized tactics even though it provides such stunning results is because so few people know about it. Use a CTA like ‘ Yes, I would Like To Make Money Online’ or ‘Yes, I’d like X benefit’ and see how drastically your results from the squeeze page starts improving.

5. Define Your Privacy Policy

Including a privacy policy is not only beneficial to your conversion rates, it is also now mandatory for you to follow the GDPR regulations. In this day and age, people want their data to be absolutely secure and they’re not willing to compromise on this aspect. Assuring them about what you plan to do with their data and how you intend to protect it. Allowing them to quickly access your privacy policy before the click subscribe can really help build confidence in the subscribers.


Using these 5 exciting tactics you will surely see a bump in the number of users signing up for your mailing list. If you need more assistance of how to drive traffic to your website or other related details, check out other content on our website. If you have any questions, please leave them in the comments below.

4 Day Cash Machine - Frank Kern

The 4 Day Cash Machine by Frank Kern

4 Day Cash Machine - Frank Kern

Last updated January 2021

Today you’re going to learn how to take your email marketing campaigns to the next level quickly.

This is one of the most profitable email marketing campaigns in the entire history of Internet marketing. In this post, we’re going to take a look at the original 4 Day Cash Machine system, popularised by Frank Kern in his ground-breaking Mass Control course.

What Is The 4 Day Cash Machine?

The 4 Day Cash Machine is a simple system anyone can use to boost their online business profits. The 4 Day Cash Machine, is a system that was originally created by a marketer known as Trey Smith.

The system was later made popular by Trey’s cousin, another well known marketer by the name of Frank Kern. Jeff Walker product launch guru, sometimes refers to the system as the quick launch system.

It’s a system that allows any online marketer to get a spike in profits in their business in just 4 days. If you’ve built up an email list, then it’s the simplest way for you to create an automated income in just a few days.

The 4 Day Cash machine is a email campaign that’s built around urgency. This is urgency is the trigger used to create a buying frenzy. Basically, you set up a time sensitive email campaign which includes a special offer which lasts for 4 days. When those 4 days are up the offer is closed.

Currently, there are two versions of the 4 Day Cash Machine, but today we’re going to take a look at the original system.

The Original 4 Day Cash Machine

So you set up an email campaign that runs four days. For those four days you’re going to be emailing your list about the special discount offer that you’re having.

Here are the three ingredients for making the system successful:

  • Bonus Stacking
  • A Reason For The Sale
  • A Deadline

We’ll take a look at each below.

Bonus Stacking

The first key is to stack bonuses. For our promotion, we’re going to be creating a special bonus. A bonus is how’ll you push them over the edge and get them to buy. The bonus can be anything that adds to the product or it could be another product which adds value to the package you’re offering.

A Reason for The Sale

The next thing you need to have is a reason for the offer or people will feel like you’re just trying to make a sale. People need a hand in rationalising why you’re running this special offer in the first place.

You see many people don’t trust marketers and if you’ve been online for any time now you would know why. You see, some online marketers use some really weird unethical tricks to try and dupe people into buying their stuff.

In order for us to build trust we must give them a reason for us having the discount sale. When people understand the reason behind your promotion, they’ll be able to better rationalize why it exists which then puts them at ease when deciding to buy.

A Deadline

To add a sense of urgency to your offer, you must have a deadline. In this case the deadline as you might already have guessed is 4 days. In your first email and each email after, you’re going to keep building up this sense of urgency.

To add more urgency to the sale, it’s a good idea to include a countdown timer on your sales page. You should have this countdown timer synchronized with your email campaign.

It’s very simple to accomplish this. Tools like thrive ultimatum or Clickfunnels and even Shopify with some plugins allow you to get this done on your sales page.

What makes the 4 Day Cash Machine unique is that it can be done no matter what business model you’re using. If you have an offer, then you can use this system.

Get the countdown timer and set it to expire in 4 days, so when some clicks from your email and goes to your sales page the timer is triggered and each day after that the timer counts down.

Here’s how you can get your own 4 Day Cash Machine set up right now.

The 4 Day Cash Machine Email Sequence

First you announce that you’re having a special sale.

Below is a simple email template to do this:

Hey [Name]

You can get a 70% discount on [Product] until [Date]

I’m offering this because [Reason]

When you buy today you’ll get these extra bonuses:

– Benefit 1
– Benefit 2
– Benefit 3

Click here to get them now, you have until [Date]

You’ll replace the information in the brackets in the template with your information.

Day 1

First you tell them you’re running a special promotion which ends in 4 days from the day you send the first email. Next you let them know you’re reason for having the promotion.

From there you stack the bonuses and include the benefits of each bonuses and at the end of the email you include a call to action. Your call to action is for them to click the link to the sales page followed by a reminder about the deadline.

The reminder about the deadline injects the urgency. If you take a close look at the email template you would see that we’ve got two points of urgency in that email.

Day 2

Now the good thing about this first email template is that this template is basically what we’ll be using for each email in the 4 day campaign. So on day 2 you would just restate the offer, but this time you’re just going to change the wording of the email a little.

Basically all you’ll be changing is the subject line and juts the first line of the email. The rest of the email can stay the same and you only need to focus on the reminder about the deadline as you’ll have to move it a day closer with each day that passes.

Day 3

On day 3 you’ll do the same thing. You’re basically doing the same thing that you did on day 2 and you would just move things forward a day and then you just do the same thing on day 4.

Day 4

On day 4 you simply restate the offer and include additional urgency. You can remind them that they have until midnight to take you up on this offer and when mid night hits the offer will be gone forever.

What tends to happen a lot is the many people will put off buying until the last day. So if you’ve done this right you should see a huge spike in sales on the last day.


So there you go that’s basically the 4 Day Cash Machine. You send out one email everyday for 4 days. These four emails lets your customers know that you’re running a special sale.

You stack the bonuses you give them your reason for the sale and you give them the 4 day deadline to make the purchase. This system has been around for many years and it still works really great.

There’s also a 4 Day Cash Machine 2.0 which takes things to another level, but I’ll go over that in another post. For now the original 4 Day Cash Machine should be enough to get your started.

If you’re newer to internet marketing and you don’t have a list built up as yet and you want begin creating a passive income for the first then you can go to There you’ll find a free video that’s going to give you the three step to launching your first passive income system in less than two hours.

All right then there you have it the original 4 Day Cash Machine. Now go out, use it and make some profit!

What’s Next?

And if you want to get more customers, you’re going to need web traffic. I will show you how I got 30,000 website visitors a day when you sign up for this free course.

1 Simple Trick To Becoming More Persuasive From Robert Cialdini

1 Simple Trick To Becoming More Persuasive From Robert Cialdini

1 Simple Trick To Becoming More Persuasive From Robert Cialdini

Today we’re going to take a lesson from a book by Robert Cialdini and I’m going to give you one simple trick you can use to instantly become more persuasive.

I’m talking about Pre-Suasion by Robert Cialdini 0 the follow-up to Influence: Science and Practice, which has become a Bible of the digital marketing community, and rightly so.

In Influence: Science and Practice Robert Cialdini talks about the Six Core Principles of Influence.

In Pre-Suasion a seventh is added; unity.

And there is no stronger perception of unity than family.

During an experiment Cialdini discovered that if he told students that they would receive one extra point if their parents complete a survey, participation in that experiment increased fivefold, purely because of the family element.

So if you want to persuade someone or become more influential, get them to think about how things relate to their family.

Cialdini also cited an example from Warren Buffett.

Buffet wrote a letter to shareholders dealing with the future of Berkshire Hathaway.

Instead of describing what was going to happen, Warren Buffett invoked this unity and the family element to help things go in his direction.

He wrote:

“I will tell you what I would say to my family today if they asked me about Berkshire’s future.”

That one little statement helped Warren Buffett become a lot more persuasive when he was writing that shareholder letter.

So that’s a couple of examples of how this can be used, but Robert Cialdini also notes that unity doesn’t just stop with family.

We can also create unity amongst a wide variety of different things like; ethnicity, location – and shared interests.

If you and your prospects have a shared interest, or a shared mission, then you’re going to be instantly more persuasive as a result.

Lesson from Dan Kennedy: 3 Vital Elements of a Great Marketing Campaign

Lesson from Dan Kennedy: 3 Vital Elements of a Great Marketing Campaign

Today you’re going to learn the 3 vital elements of a marketing campaign.

This is a lesson from copywriting legend Dan Kennedy and we’re going to take a look at this book No-BS Direct Marketing.

This is a really solid book and it’s one of the fundamental books of direct response copywriting.

And while I’m going to teach you some of its lessons today I’m also going to put my own unique spin on things – and update it for use with modern technology.

Then I’m going to show you how you can apply it in your own business.

Dan Kennedy’s Marketing Triangle

Dan Kennedy talks about the marketing triangle; the market, the media and the message.

Dan Kennedy Markting Triangle

So you have to speak to the right market with the right message on the right media so let’s delve a little bit deeper into it, so you can really understand how to utilise this in your own business.

The Right Market

Let’s start with the right market.

Who are you speaking to? Who is your customer?

Listen I know a lot of people will say; “everyone is a customer” – but that’s not accurate.

If you think everyone is your customer, or everyone is going to be interested in your website, then nobody is going to be interested.

If you try to sell to everybody or appeal to everybody, you just end up appealing to nobody.

And even if you have the greatest copy in the world and you’re a master at persuasion, if it’s not speaking to the right person in the right way then it’s gonna fall flat and it won’t give you the results you want.

But because you’re reading this today you’re less likely to run into that problem.

The Right Message

When you know who your market is it makes it easier to know where to put your message.

Dan Kennedy says we should “match bait to critter”.

So you need something desirable that appeals to that specific market, or that specific type of person.

The Breakthrough Advertising book by Eugene Schwartz says that you shouldn’t try to create desire.

You can’t manufacture dessert but you can tap into existing desire.

So you need to know what your market wants, and then tap into that existing desire.

The bait that you use must be exciting, if it sounds boring then scrap the copy and start again.

Think about all the ways that you can titillate your market, think about the senses, think about the words that can create a spark.

Remember that good copy is seductive .

Match the message to your markets pain points, their fears, their passions, their hopes and their dreams.

And then finally you need to have the right media.

The Right Media

We’ve got hundreds of different types of media to choose from – newspapers, magazines, TV, radio, and Internet.

Obviously we’re interested in the Internet side of things.

When it comes to online stuff you’ve probably got even more choice; you can choose from email campaigns, banner ads, solo ads, Facebook ads, Google Ads, blog ads, forums, – basically wherever you find your market hanging out in large numbers.

So how do you apply this stuff to your business?

I’m going to show you how to do it now.

How to Apply Dan Kennedy’s Marketing Triangle

Let’s pretend that you’re selling a digital information product.

It teaches single men how to approach women in an ethical and respectful way, ask for their phone number and arrange to go on a date.

You might assume that its best sell to all single men, but it’s actually smarter to narrow things down and get really specific about who was speaking to.

To do that we need to find accurate data and let that guide us into making the right decision that will get us the results we need.

For this I want you to go to the Facebook Audience Insights tool.

Facebook Audience Insights Tools

Here we’re going to do some searching.

In this example, if we restrict the search to only single man in the USA, this gives us a really good starting point.

And then we can delve deeper and get really specific.

The Facebook Audience Insights tool allows you to see the Job Title – and you can go deeper still into each demographic to create a laser-targeted customer avatar.

In my example I’ve found that 23% of single men in the USA work in industries related to sales.

Facebook will let us see exactly which pages these men like. So now we know where they hang out.

We can also see other demographics, like which areas they live in.

So with the information that we’ve obtained through Facebook Audience Insights we might want to create a Facebook ad that targets; single men in Orlando, who play video games.

That tells us what type of adverts to craft, that will appeal specifically to those type of men.

Final Thoughts

So now you know how to find the right market.

You how to find the right media to use, and you know how to craft the right message for maximum impact.

And I’ve also shown you how to uncover vital demographics and information; solid data that will help you to create more successful marketing campaigns.

And that’s how we can take Dan Kennedy’s Marketing Triangle and easily use it online.

How to Sell Without Being Salesy

How to Sell Without Being Salesy – The Storytelling Method

How to Sell Without Being Salesy

Today I’m going to show you how to sell without being too salesy.

Of course nobody likes being over the top salesy.

If you’re a blogger, email marketer, or content creator then you probably just want to focus on creating the awesome content, writing effective emails or delivering maximum value to your audience, right?

And when it comes to the selling side of things, well that can sometimes feel a little bit weird at times.

For me, it used to feel a bit seedy and sleazy when I followed marketing advice from guru’s.

And I’ve got a hunch that you probably don’t want to use any of those manipulative tricks just to make a sale from a website visitor or email subscriber.

Nobody likes to be that type of person and nobody likes to think of themselves as that type of person either.

Today I’m going to show you how you can sell without being salesy.

You can use this in your sales copy, in videos, in email sequences, in blog posts, and in person if you want to.

There’s no restriction or limit on how you choose to use this.

A Negative Sales Experience

So let me give you an example of the kind of thing I’m talking about.

I was out shopping for a new jacket, found a store went inside.

Immediately the sales guy came over and almost pounced on me – he was right up in my face and I felt a bit invaded.

He was being way too salesy, and started asking me questions (which he was probably trained to do).

Next he grabbed a random jacket of the rail and asked me if I like it.

The jacket was fine, but I didn’t like the pushy attitude and I felt like I was being forced into making a decision – I felt like I was being pressured to buy from him.

It was an uncomfortable experience – so what did I do? I left the store of course.

I continued looking for a shop I found a really nice store that I went into and I had a completely different experience.

A Positive Sales Experience

There was no fake enthusiasm, instead there was a welcoming smile and a little nod, and absolutely no pressure.

Instead of being followed around the store I was just left to look around in my own time, and allowed to take as long as I needed.

When I found the section that I was looking for a voice from behind the counter said “excuse me sir, we have more items in the back if you don’t like anything that you see there”.

I thought was a pretty helpful suggestion because it was low pressure.

Again a few minutes later he asked me if there was anything in particular that I had in mind, he listened, and did his best to help me find what I was looking for.

I felt that this was a very helpful sales experience – it was a good approach where I didn’t feel invaded or pressurised to make a purchase.

And the next time I need something, I’m gonna go back to that store because I like the way that they dealt with me and I like their low pressure approach to sales.

The Problem With Selling

Nobody likes being sold to.

You probably hate being sold to as well? Especially when you didn’t initiate it.

And on the flip side, most people don’t like to do the selling either.

It’s completely normal to dislike putting pressure on people.

We don’t like to make people feel uncomfortable.

And as content creators we certainly don’t want to do it to our audience – the people that we really like, and the people we spend a lot of our time trying to help.

So we don’t want to make those guys feel crap about dealing with us, right?

And we all have this kind of mental image of a salesperson – and it’s a pretty unpleasant picture.

It’s of a pushy guy, a bit manipulative who’s using high-pressure sales tactics, and nobody wants to think of themselves in that way, or to be seen as someone like that.

But in reality a good sales technique will avoid all of that awful stuff.

Shift Your Sales Mindset

When it’s done right it doesn’t even feel like selling at all.

That’s because a good sales experience informs, educates, maybe even entertains a little, but most of all it’s helpful and it solves problems.

So instead of thinking of ‘selling’ try to think of it as ‘problem solving’.

This way you’re not trying to sell somebody a product or persuade them to do something they don’t want to do.

Now you’re trying to find the best solution for their needs.

You’re trying to help them.

And this makes the experience all about them and their needs. I’ll get into this more in a second.

You actually help someone to improve a situation and it’s a really positive thing, when it’s done right.

It’s just a shame that we have so many people who do it backwards, they make it about what they can get – instead of making it about what they can give.

So when you flip it, the sales experience becomes entirely different.

Because you’re helping someone you’re making their situation a little bit better.

So how do you sell without being too salesy on the Internet?

Well, the best way that we can do it is through storytelling.

Replace Sales Pitches With Storytelling

The first tip I’ve got for you when it comes to selling on the Internet, without being too salesy is to tell stories.

Storytelling is an incredibly powerful way to grab and hold the attention of your audience, while making them feel engaged with your content or message.

But you have to make it about your customer and not about you.

It’s not an opportunity to brag – people are really only interested in themselves and their needs.

They’re not too interested in you or how great you are.

So your focus should be on them and their needs.

Because it’s about them, you should weave in their pain points into the story, it shows that you empathise with them and their needs.

And when you empathise with your customer you demonstrate that you are worth listening to and you are the right person to help them.

You show them that you understand their problems – and their needs.

Storytelling also allows you to describe scenarios that they’ve probably experienced.

Draw on your own real life experiences and try to find the situations that we’ve all found ourselves in at one point or another.

And then finally, as the story comes to a close begin to offer a solution, provide a resolution – or a desired outcome that relates to your customers needs.

This way they can imagine a potential outcome for themselves – they’ll place themselves inside your story and visualise themselves overcoming the problem.

Easy, right?

Hopefully you can see how effective story telling is

And the stories you choose can be one sentence long, or they can be multiple pages long – it doesn’t really matter.

But the more you do this, the better you become so practice makes perfect.

Practice your storytelling and practice writing stories, keep a memory bank of stories to draw from and make sure that each story to share covers all the points that I’ve just given you.