3 Step Formula To Making Videos That Sell

Today you’re going to learn some video stuff. So I’m going to show you a few things I’ve learned about making videos and I’m going to give you a simple formula you can use for your own videos.

Right, everybody knows that on the Internet, videos tend to be more engaging than articles. So this is great if you want to sell stuff, or teach people how to do something, or if you want to start building a relationship with your audience, or whatever.

The Formula

So today I’m going to give you a simple three-step formula to making high-quality videos that people want to watch. The steps you need to know are

  • Step 1: Pre-frame & disarm
  • Step 2: Content Delivery
  • Step 3: Call to action

But before we get into that stuff, there’s are a couple of bonus tips that I’d like to give you upfront. The first is, before you do anything with video, before you start shooting or writing a script or whatever, the first thing you need to do is have a clear picture of what you want to achieve. It’s got to serve some purpose in your business, it’s got to result in some kind of outcome, so decide what that is going to be.

For most of my videos, I use them to encourage people to subscribe to my mailing list, right? So the purpose of your video can be anything you like, you can use them to build your mailing list, to get more Youtube subscribers, podcast subscribers, to make more sales, to build goodwill, or whatever else you like.

So, everything you do in the video has to be geared towards a particular outcome. Ok, the second bonus tip I’d like to give you is to get over feeling self-conscious on video. This is something that’s taken me a long time to overcome. I’m not exaggerating, I had to record myself on camera over and over to build up the confidence to do this. And I feel kinda embarrassed to tell you this but even now before I shoot a video I feel really nervous every single time.

But what helps me to keep it together, is to imagine that I’m speaking to someone I know really well. For me, I imagine that I’m speaking to my son. For you, it could be your best friend, or someone else you feel completely comfortable with. The trick is to pretend that you’re looking that person in the eye, and you want to help them to learn something that will benefit them. And that’s what works for me, so it might work for you too.

So let’s get down to the 3 step formula.

Step 1: Pre-frame & disarm

Ok, this all starts before people watch your video – it’s the thing that happens immediately before they think ‘oh ok yep i’ll watch this’. You gotta frame the video in the right way, so it appears attractive to them. And you can do that in the email you send to your list. So the subject line of your email would be really important, and also the body of your email too. So you’d wanna give them a few good reasons to watch your video by telling them the benefits.


And in the title of the video itself, you can also include the main benefit there to encourage people to watch. One thing I’ve found really useful with Youtube videos, is the ability to create custom thumbnails, so on a lot of my videos I now include a benefit on there too.

Step 2: Content Delivery

This about structuring the content of your video the right way. For this, you really gotta know who your audience is, and what stage of their journey they’re at. For example, if you’re talking to people who just want a website, you wouldn’t start explaining HTML and all that stuff, right? No, you’d just show them how to use Cpanel and install WordPress by clicking their mouse.


This is called ‘results in advance’. What you do is, think about the journey your audience needs to go on, maybe they want to start an internet business, or they want to lose weight or whatever. So you’d give them something they can do, quickly and easily, that gives them some results and leaves them wanting more. So you take them on part of the journey, and then if they want more they can subscribe to your email list, or buy your products or whatever the purpose of your video is.

Step 3: the call to action

This is probably the most important part of your video. Remember at the start I told you that you need to have a purpose for your video, well this is where your video fulfills that purpose. You always ask your viewers to take some kind of action, so you can continue to build a relationship with them, or deliver goodwill, or ask them to buy stuff or share your content. It’s totally up to you. I like to invite people to join my email list because if they like the video they’re watching, then chances are they’ll like my other videos too. So I remind them about that, and then I tell them how they can get more. It’s simple stuff, but very effective.

So as a result, every time I upload a new video, my email list increases. And you don’t need lots of views to make this work, because the content is so targeted, it’s so specific, that you don’t need a lot of people to see it, because even if 50 or 100 people see your video, a percentage of those people will take the action you ask them too.

Ok, so if you follow this simple 3 step formula, I can almost guarantee that you’ll make better videos and you’ll get better results from them.

Right, I think I’ll leave it there for today guys – but before I go here’s my own call to action, so if you’ve found this useful then you’ll probably like my other videos right? And you can get them when you go to profitcopilot.com/subscribe and jump on the email list.

Mick Meaney

Hi, I'm Mick! I've been pro blogging since 2004 and I will teach you proven strategies to help you get more website traffic and ethically profit from your passion.

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