Is this the future of marketing? 360 video helped BMW get 3.5 million views in just two months.
360 videos are immersive, sure, but are they REALLY the future of marketing? Are they worth your time and really do they improve your marketing efforts?
Well, you be the judge.
What kind of results should you expect from 360 videos?
They are obviously popular but is it all just a gimmick or a fad that’ll blow-over in a few months?
If the numbers are anything to go by, I don’t think it is a gimmick.
I’m gonna run you through some new data released by St. Joseph’s Communications and it’s going to give you the full picture about 360 videos.
But putting numbers aside for a second why are 360 videos effective?
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Why is this the Future of Marketing?
360 videos put viewers (and prospects) inside the story and they experience things from a new perspective.
These videos also help prospects feel empowered, and feel like they have a degree of control over the situation and the viewing experience.
Big organizations and corporations have seen some pretty cool results when they’ve experimented with 360 video.
For example, NASA, Sony, and BMW have all taken advantage of 360 video.
Real World Results
NASA has doubled the number of video views and they’ve actually increased their Youtube subscriber base by 35% as a result of using 360 videos.
Sony has split tested traditional video vs 360 video, they ran a trailer of Don’t Breathe in both versions.
The 360 version was watched seven times more than the traditional version.
So that’s fairly conclusive evidence that these new video formats are attractive and people want to consume that kind of content.
I’ve already spoken about BMW at that start of this post, but in addition to the 3.5 million views they’ve received in two months, they’ve also gained 11,000 likes and 2,000 shares as a result.
As we can see, 360 videos are producing a massive increase in engagement, but it could be because they’re new and people are kind of flocking to them to experience someone we haven’t seen before?
I do think they actually have legitimate marketing value for the longterm.
Maybe this is the start of something much bigger, a much more immersive way of marketing.
Also, the stats that St. Joseph’s Communications have released have shown that 360 videos receive a much higher click-through rate.
They attract more viewers, and people watch the videos for longer.
Split Test Results
St. Joseph’s Communications have discovered that in a side-by-side split test of traditional video vs 360 video, the 360 version will typically see a 29% increase in views.
They’ve also found that 360 videos experience an increase of 41% for actual actions.
That’s things like shares and subscribers.
The click-through rates, when split tested, came in at around 4.51% in comparison to traditional videos which is 0.56%.
So again we can see a massive increase of results, this time the click-through rate, when using 360 videos are used.
But what about the content?
In Demand Content
The most popular types of content for 360 video are things like sports and travel.
Also live entertainment is very popular, movies, news, documentaries and television shows these are all in demand content for 360 video right now.
What if you like the idea of making your own 360 videos?
If you want to try this out for yourself, you can make your own 360 videos fairly easily.
Make your own?
If you want to get ahead of the competition you can buy an adapter that connects to your smartphone, there are a wide range of adapters out there for every budget.
This is the part where other sites would throw in an affiliate link, and reveal ulterior motives for sharing this important info with you.
But not Profit Copilot, my friend, everything published here is 100% for your benefit – not mine.
There’s even a bunch of different free software packages out there what will let you stitch together your video footage. I can’t recommend any because I haven’t used any, yet.
If you do decide to make your own 360 videos let me know, I’d love to hear about your progress and see what kind of results you get.