If you’ve ever wondered ‘how do I increase my conversion rate?’ we’ve got some stellar stealth tactics to help you do just that. We’ll focus on time-tested and proven methods to help you reach your objectives. Here are 5 absolutely Ninja tactics to help you increase your conversions on your squeeze pages.
Table of Contents:
5 Tips To Improve Squeeze Page Conversions
1. A/B Testing
Also known as split testing this is a method of comparing 2 different versions of the same web pages to see which one performs better. Top websites use this very same feature to improve their conversions and so can you. If you’ve built your website on the WordPress platform you can also use plug-ins to help you manage your A/B tests better. We highly recommend you use the plug-in thrive optimize because it’s free, easy to use, and has a ton of exciting features. The variations in each web page don’t even need to be too drastically different, you can change the colors, images, call-to-action text, one by one to see which web page variation give you the best results. Keep performing the tests and refining the variables on a page till you’ve achieved your best combination. Then repeat the cycle. It might take a while to get the results, but it’s definitely worth the time and effort.
2. Keep It Short And Sweet
When considering writing the copy on your squeeze pages, the more precise and concise you make your text the better. It always best to avoid fluff content while focusing on the benefits of your service or product. When you’re making the forms for your squeeze pages keep it to a minimum. Even simply the name and email address will suffice. Put yourself in your customer’s position, would you like to fill out lengthy forms to subscribe to a mailing list, or purchase a product?
3. Provide Alternative Subscription Options
Research shows that 65% of audience prefers using their socials to either sign up, log in, or subscribe. If you don’t provide your audience with these alternatives to subscribe to your mailing list you’re missing out on a lot of potential sign-ups. It’s faster, more intuitive, and the subscription process is literally a one-click process. The more convenient you make it for your guests the more willing they’ll be to subscribe to your mailing list.
4. Use First Person CTA’s
Using call to action buttons like ‘Submit’, ‘Subscribe’, and ‘Sign-Up’ are a thing of the past. People are looking for a more proactive call to action which really speaks to them. Using the first person CTA is one of the most underutilized tactics even though it provides such stunning results is because so few people know about it. Use a CTA like ‘ Yes, I would Like To Make Money Online’ or ‘Yes, I’d like X benefit’ and see how drastically your results from the squeeze page starts improving.
5. Define Your Privacy Policy
Including a privacy policy is not only beneficial to your conversion rates, it is also now mandatory for you to follow the GDPR regulations. In this day and age, people want their data to be absolutely secure and they’re not willing to compromise on this aspect. Assuring them about what you plan to do with their data and how you intend to protect it. Allowing them to quickly access your privacy policy before the click subscribe can really help build confidence in the subscribers.
Conclusion
Using these 5 exciting tactics you will surely see a bump in the number of users signing up for your mailing list. If you need more assistance of how to drive traffic to your website or other related details, check out other content on our website. If you have any questions, please leave them in the comments below.