Case Study of a High Converting Sales Page

Today I’m gonna run you through one of the highest converting sales pages on the Internet, at the moment.

It’s the sales page for a product called ‘The Renegade Diet‘. Let’s have a look at it.

So let’s start with the most obvious on this page – we have no navigation and that is to prevent people from clicking away.

On high converting sales pages we usually give people two choices; they can purchase or they can leave.

Secondly, have a look at the headline:

GET ABSOLUTELY RIPPED IN 60 DAYS

Now this makes a big promise – and it promises to deliver those results in a short period of time so the customer can get the results fast.

Then we have an attractive hero image, but in this place you might want to use a video.

At the very least we have some kind of visual representation of what’s on offer.

Then when we take a look at the actual copy we see something really interesting:

It’s time to end the confusion, cut through the nonsense and discover the simple nutrition plan that works. Forget about all the hype and gimmicks.

Forget about low carbs, ultra high protein and food combining. That’s all bullshit.

I found the copy fascinating because it a few dispels common myths frequently told in the weight loss niche.

Also check out the bullet points.

We put things inside bullet points to make them easy to read.

But these bullet points also do something else, they are actually acknowledging common problems.

And these are most likely the concerns of the people visiting this webpage:

  • 1.With most muscle building diets you gain two pounds of fat for every pound of muscle.
  • 2.With most fat loss diets you lose one pound of muscle for every two pounds of fat.
  • 3.Low carb diets kill your physical and mental performance, and wreck your body.

The paragraph of copy underneath the bullets creates a desirable outcome – it makes the experience seem enjoyable:

For a nutrition plan to work it has to be simple. It has to fit and work with your lifestyle. It can’t be ultra restrictive and chock full of rules. And you have to be able to eat the delicious foods you love. That’s what The Renegade Diet is all about.

Then there’s a very strong call-to-action.

Notice that the colour of buy button is in stark contrast to every other colour on the page.

This is so the call-to-action really stands out:

GET IMMEDIATE ACCESS

Also, as part of the actual copy, the buy button has a risk reversal promise.

60 DAY MONEY BACK GUARANTEE

So everything we see is like a mini sales page all on its own.

All the components that we’ve gone through here can be applied to long-form sales pages and video sales letters.

But if you scroll down ever so slightly on the page you’ll notice a series of credibility builders – these are high profile websites that has featured or mentioned this product.

The page carried a small amount of social proof by including the Facebook like button.

So as good as this page is, is there anything that we can do to improve it and increase their conversion rate?

Well, I think there is.

Let’s start with the buy button.

It doesn’t really look like a button – even with the contrasting colours it can be improved because, to me, it looks like a ribbon instead of a button.

There is no real indication that it should be clicked until you hover the mouse over it.

Secondly, look at the arrow. It’s pointing away from the buy button.

We want to draw attention to the buy button because it carries the call to action.

So ideally the arrow should be flipped upside down to point towards the buy button.

We really want to draw focus and attention to the call to action and the buy button instead of away from it.

So there you go, that’s my review of one of the highest converting sales pages online today.

But what changes would you make? How would you improve this sales page? What changed to the copy would you make?

Mick Meaney

Hi, I'm Mick! I've been pro blogging since 2004 and I will teach you proven strategies to help you get more website traffic and ethically profit from your passion.

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