3 Free SEO tools to boost your ranking

There’s a reason why I don’t publish much SEO stuff on Profit Copilot.

I think it’s a lousy way to build a business, because you don’t have much control over the outcome. You’re dependant on Google, Yahoo, or Bing to show you some love. I’ll rant more about that another time.

Ok, obviously SEO is important and we can’t ignore it completely (free traffic is great), but we shouldn’t put all our eggs into one basket.

So with that in mind, check out these 3 free SEO tools you can use to improve your rank.

SEO Audit Tool

First up is the ‘SEO Audit Tool’ by Found.co.uk. This is gonna flag up any technical problems – like issues with your sitemap or content, – stuff like your keywords and description. And it also runs an external link analysis, so it tells you quality of your links. It’s a pretty good tool.

Obviously putting your keywords in the title and headlines is a smart idea, and making sure your description is on point too.

But listen, I don’t know how important meta keywords are anymore, but it’s probably a good idea to keep them just incase.

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Website Grader

Next up is the ‘Website Grader’, which looks at your website’s performance – like page speed, which is vital for good SEO. It also checks your pages title, meta data, page headings and a bunch of other stuff too. And the site copy is pretty cool too.

Page speed is something we all battle with. Sure, we can use a CDN, crunch our images and minify our JS, but in the real world webpages have to appeal to more than just search engines. And if you’re a bit clever about it, you’ll be converting that free traffic into leads, too.

That means displaying opt-in forms and other scripts that slow down pages.

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SEO Report Card

And then finally we have the ‘SEO Report Card’ from Upcity. This tool let’s you compare your site to your competitors. So you can check where you rank on Google, Yahoo and Bing. It also gives you a good idea of what your current indexing looks like, so you can quickly get an idea of how many of your pages are in the search engine results pages.

This is great if you’re considering expansion into a particular niche, or if you just want to keep an eye on the competition.

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Final Thoughts

In all, Google uses more than 200 signals to determine the position of a website in the SERPs. So these tools are a good starting point because the SEO health of our websites is something we need to consider – even if we shouldn’t depend on it to sustain our businesses.

Instead of chasing backlinks and looking for the next big loophole, my advice is to invest that time into creating outstanding content that your readers will love.

The other day I heard someone say: “Google only loves you when everybody else does”. And I think that’s a great way to sum up an effective SEO strategy.

Another way to look at it might be to write for people first, and search engines second.

How to get more “do-follow” backlinks for free

Today, in an effort to increase get at least some traffic to a new blog that I’ve just started, I decided to test blog commenting as a traffic strategy to see what happens. But something else cool happened; during the process I also figured out how to get “do-follow” backlinks, for free.

And to my surprise, its ridiculously simple.

Let me make this whole thing really easy for you.

The blog commenting thing isn’t just about the amount of traffic you get. There are bigger things at play, which I’ll get into on another post. We gotta put in the donkey work now to reap the rewards later on.

And listen, an added bonus of blog commenting is that search engines count them as a kind of vote for your site. Those valuable links are gonna benefit the search engine position of your site for years to come.

This is something I used to do way back in the early days of Web 2.0, but totally forgot about it until recently until I was reminded about it by one of my favourite bloggers, Ryan from Blogging from Paradise, who is a strong proponent of the strategy.

So I figured I’d try it out on a a brand new blog, and share what I’ve learned with you guys.

So you drive traffic like this:

You post an outstanding comment on a relevant blog in the hope that people will find it so riveting they simply must learn more about the intriguing person that posted it.

It’s a solid theory, but the actual amount of traffic you can gain is unpredictable. In most instances you’re effectively competing with other people who have the exact same idea as you, so if anything don’t become too dependant on this strategy and mix things up a bit with other sources.

But the “do-follow” backlinks are kinda nice. And even “no-follow” links are cool too, so don’t ignore them.

In either case, the quality of your comment needs to be brilliant.

So no “hey man, great post” one-liners. This means you gotta actually READ the blog post, and figure out something the author has missed, or find a unique perspective, or add something of value.

Your comment has gotta be at least a paragraph in length, and use your actual name – the aim is to be as human as possible. There’s a lotta nasty spam bots out there making life difficult for us, so raise the bar way above them. Don’t post under your brand name.

This will help the blog owner know that you’re legit.

Look to connect with blogs that SHARE THE SAME VALUES as you, instead of posting on any old site just because they’ve got buku traffic. This helps to make sure the new visitors you attract have similar values to you, so they’ll likely stick around.

How you treat the comment section of blogs is also important. You should be viewing these as small communities, and treat them as such.

This means building relationships, being respectful, and contributing something positive.

Finding Do-Follow Blogs

So how do you find do-follow blogs to comment on?

That’s the easy bit. There’s even a free tool that you can use, which I’ll tell you about in a minute.

But first, because I don’t want you to become too dependant on software or apps, I’m going to teach you how to find all the blogs you’ll ever need manually, so your education with Profit Copilot is future-proofed.

For this you’re gonna need a search engine, and the Big G will do just fine.

Here we’re gonna use a boolean search string. Sounds complicated, it’s not really, all you gotta do is copy & paste, and make a minor change to the query.

Let’s pretend that your blog is all about Blue Widgets, and you wanna find some do-follow blogs to comment on.

In that instance, you’d use this string:

Blue Widgets “Notify me of follow-up comments?”+”Submit the word you see below:”

Simple, right? There are loads of strings you can use.

To find WordPress blogs in your niche that accept comments, you’d use:

Blue Widgets “no comments posted yet”

For ExpressEngine blogs:

blue widgets “powered by expressionengine” “post a comment”

These are a great starting point, but if you want to delve deeper into the world of boolean strings, for blog commenting, then here’s the tool I mentioned earlier.

It’s a website called Drop My Link. You gotta subscribe to the mailing list to use it properly, but it seems to be run by a decent guy who isn’t trying to pitch you one crap offer after another.

You just put in a keyword or a niche, choose what kind of backlinks you’d like, and it will take you to a Google search results page of full of relevant sites that allow you to publish comments.

It’s a massive time saver.

So, to sum up, your take away should be:

  • Use boolean search strings to find blogs
  • Treat the comment section the same as any other community
  • Make high quality and positive contributions

Hopefully you now have a solid strategy you can use to get do-follow links to your blog, and a bit more traffic along the way.