Today I’m gonna show you how to do Facebook retargeting. This is really good if you’re building an email list.
It works like this:
When someone visits your website the Facebook pixel will fire. And the next time they visit Facebook we can display a custom advert to them. You might use this to advertise your lead magnet.
In a previous video, I showed you how to make a pixel and install it on a website:
The pixel is now firing and collecting data, this lets us create a custom audience and then make an advert specifically for that audience.
I’m going to give you the main touch points on how to do that.
Creating a custom audience
So here we are back in Facebook and we are gonna target people who have visited the website – and nobody else.
This makes our campaigns very effective very targeted and you know fairly cheap to run:
We can do some fairly clever things here but for the purpose of simplicity I’m just gonna target everybody who visited the website in the last 180 days:
Creating your Facebook advert
Then we need to choose an objective so I’m just gonna choose traffic for the moment for the purpose of simplicity for this post:
Now we can go ahead and create the type of advert that we like.
We can choose our daily budget we can really get down into creating the advert that will be displayed specifically to the people who have visited our website:
Building your email list
So what kind of advert might you want to create with this?
Well, you might want to offer people a lead magnet to pull leads into your email list and run them through your sales funnel.
This could be a very good starting point for you.
We use blog content as as a way to lure people into your website – we give them value for free upfront.
While they’re visiting your website we pixel them so we can retarget them and follow up.
Because they are now warm to us and they know who we are, visitors are more inclined to subscribe to your email list.
Of course, using custom audiences we can we can avoid displaying the advert to people who have already subscribed.
I’ll make another post all about that in the future, but for the purpose of simplicity I just wanted to show you how to get up and running with a basic retargeting campaign.
The great thing about is, you can start using today – literally within minutes you can start building your email list more efficiently.
I hope that your campaigns work out really well, and you drive a lot more leads into your funnel as a result.