Today is traffic Tuesday and I’m going to give you a tip that you can use to get 78% more traffic from guest blogging.
This is a really nice twist.
The Problem with Guest Blogging
Now the problem with guest blogging is that because you will typically have a whole heap of really useful content on the article, the link to your website is at the bottom.
In most cases you’ll be given and author box and that’s where you have a link to your website.
The issue is that fewer people click on that link because it’s e fewer people will make it to the bottom of the article and even the ones that do might be less inclined to click.
If your article is transformational in nature, or it provides actionable tips, then your audience will go and take action and implement your advice.
So these kind of links aren’t very effective for generating traffic.
And also according to some patents, Google considers links that are higher on the page a lot more valuable than links that are lower.
What’s the solution?
Obviously you gotta move the link to the top of the page, or even the middle of the page will do.
You gotta get in front of people and Google will view that as a more valuable link, too.
But of course when you do that there’s always going to be a danger that a link to your website is just going to look out of place.
There’s also a risk that it’s going to look spammy.
How to Avoid Spammy Links
To avoid that you have to make sure that the link is contextual, there has some editorial merit for it being there.
So instead of linking directly to your home page, you might want to link to an individual blog post on your website instead.
If you’re guest posting on other people’s blogs then there’s a high probability that you have covered that topic on your own site as well, so you shouldn’t be short on content to promote.
A good way to do this could be; add a new ‘resource’ section underneath each subheading.
The new section might contain two three links to high quality resources for that specific topic.
For example, if you’re writing a guest post about mobile phones then one of your subheadings is about the latest iPhone, and another subheading might be about Android.
You deliver value in each paragraph and then include a short list of helpful resources in each section, one list for iPhone and the other for Android.
If you still need another example, take a look at this very post.
Go Easy with Your links
It’s important that you don’t overdo it – only link to your site once, and then in the author bio you might want to link to your social media profile.
You can also improve on this strategy a little bit too.
Instead of just linking to random sites that you might find during your research, you could also link to other guest articles that you’ve written.
This is a white-hat tiered link building strategy.
It’s completely ethical, it’s all good with Google and the chances of that becoming a black-hat strategy is pretty slim. Everything on the page, all the links have solid editorial merit.
Ultimately this is how you can add more value to the niche, how you can get more traffic to your website, and get more link juice to your website so you increase your position in the SERPs.
You’re creating content in a way that benefits you, it benefits the websites that you guest post on – so you become a valuable asset to them, and it also helps the people who consume your content.
It’s a win-win-win for everybody.