Today I’m gonna show you the EXACT strategy I use to introduce myself to new website visitors, turn them into email subscribers, and eventually happy students.
To help explain it in the best way that I can, I’m going to colour-code every stage of the process.
And hopefully by the end of this post you’re gonna know how to:
- Increase your traffic
- Build your email list faster
- Get more students
You can watch the video above if you like, there might even be a diagram to help. Or maybe, if you’re more into all that fancy-reading stuff, there’s a blog post for the intellectuals.
But first, here’s a little refresher in what traffic temperature is, and why it matters. This important if you wanna sell stuff online.
- Cold traffic = doesn’t know who you are, or anything about you
- Warm traffic = kinda knows who you are, like what they see
- Hot traffic = these guys buy your stuff like it’s going outta style
So we got 3 levels to work with. These just-so-happen to line up perfectly with the stages of a basic sales funnel.
- Awareness = they read your blog for the first time
- Acquisition = they subscribe to your email list
- Conversion = they buy your product
Ok, now that we’ve got that outta the way, let’s get down to the nitty-gritty and make some sales.
Obviously we need a piece of killer content for every traffic type, at every stage of the funnel. How do we get that content?
Where Do You Start?
We start at the end result of what you wanna achieve. So I’m gonna assume that you’re selling products and the end result you want is a sale.
You don’t have to make any new content for this, and that means you can get more from less. Your existing content is gonna do just fine, if it’s related to information or e-learning.
This will work great with videos or ebooks, so take your product and split it up into smaller chunks.
Take one of the chunks and turn it into a lead magnet.
This makes sure that your product is highly desirable to the people who have subscribed to your list. So naturally, your sales are going to increase. KABOOM!
But wait, how are ya gonna get targeted people (people who are REALLY interested in your stuff) to subscribe to the email list?
We repeat the process, but this time with the lead magnet. So we split it up into smaller chunks and turn one of the pieces into an epic blog post.
Epic? I’ll run you through it in a second, it’s pretty easy.
But first an example is in order.
So let’s pretend your product is all about maintaining a tropical fish tank, but it can be about anything you like.
The curriculum might look like this:
- Tank sizes
- Pumps, filters & thermometers
- Treatments & additives (lead magnet)
- Fish species
In this instance, we take the module about treatments & additives and turn it into a lead magnet.
Now that’s a fairly valuable lead magnet, right? So we repeat the process and split it up further:
- Treatments & additives
- Foundation powder (epic blog post)
- Water conditioner (lead magnet)
Now we’ve got a piece of content for every stage of the funnel.
The blog post is an ideal way to pull new traffic to your site (cold), the lead magnet is great to entice people to subscribe to your list (warm), and your product is attractive enough to covert them into buyers (hot).
See how it works?
What’s happening here is this; your blog post is giving your audience absolute value up-front, for free. But it doesn’t have everything they need – if they want to ascend further and get more value from you, you’re giving them the opportunity to subscribe to your email list, where they can get more detail.
It’s important to NOT pull a bait & switch here (or anywhere else, ever).
You can now easily transition the conversation and move cold traffic from reading a blog post, to becoming a prospect, to becoming a customer. And you didn’t have to get all weird or hypey to do it.
Chances are, your subscribers will be fall over themselves to buy your product because it meets their needs perfectly.
- Blog post – cold traffic
- Lead magnet – warm traffic
- Product – hot traffic
But where do you get traffic from? Here’s what’s working for me.
Oh, and I promised to show you how to make your blog posts epic.
Epic requires a bit more work, but it’s worth it. Check this out.
When it comes to the blog post it’s important that you deliver really good stuff.
Give part of the solution, a little victory that makes them wonder what kind of awesome content you’ve got for them locked away behind the scenes.
How do you make sure your blog post is the best it can be?
When you’ve got it all written out and you know it’s a good post, spend at least another hour working on it.
Add some downloadable content, or make a shareable image, or turn it into an info graphic. Do something that massively increases the value.
That’s how you take a good blog post and turn it into a great one, that encourages people to subscribe to your list, who want to become your customers.
And that, my friend, is real life alchemy.