When it comes to online marketing we all know how important the email list is. If you want your business to grow then you need to build your customer list.
But building an email list can be challenging. It may take a while especially if you are trying to grow it organically through content marketing and free promotions. Because of how slow this process is at the beginning, we tend to be tempted to grab the next shiny object that comes along.
Table of Contents:
Focus On What’s Important: Building Your Email List
There are always people who are trying to sell to us the next million dollar method. The problem with these techniques is that most of them, if not all, don’t actually work. When you finally realize that the guru who sold you the sales page lied to you, it is already too late. And then almost immediately we find another shiny object and the cycle continues.
Stop right there for a second and just think back at one of those shiny objects you bought years ago. Do you still use them? No? …Okay, how about the last shiny object you bought, do you still use that?
Sometimes we concentrate so much on those shiny objects that we neglect the most important thing- our email list. You need to understand that unlike those shiny objects, your email list is going to be around forever. Your number one goal should be to build your email list. If you want to get that $500 every month, you need to have 500 subscribers. There is no way around it. For every subscriber you have, you earn $1 every month from each of them.
I’m not going to lie to you; it will take some time for you to be able to get people in your email list. Getting people organically takes time. The process becomes even harder if you don’t have a clear plan.
In this article, we will look at how you can build your email list faster. We will focus mainly on how you can use squeezing pages to build your list.
How To Build Your Email List
You can get subscribers by using various methods. For instance, you can advertise and work hard to get subscribers.
Please note that when you’re just beginning, you will have to spend a good amount of money to get subscribers. Your main focus at that time should be to produce high-quality content. Because of the compounding nature of content marketing, the content will eventually compound and you will start to get subscribers for free. If you reach this point, you won’t have to worry about paying for subscribers since the content marketing is doing all the work for you. The price of buying subscribers varies. You can get a subscriber for as low as 50 cents. This amount can go as high as $2 per subscriber. What’s great about this is that you only pay once for the subscribers, and then earn from them forever.
Now, let’s look at how you can use squeezing pages to build your email list fast.
What Is A Squeezing Page?
To explain what a squeezing page is, let us begin with a bit of history, shall we?
A few years ago, marketers used to put a newsletter on the sidebar of their blog. People could sign up to these newsletters and then join their email list. As time went by marketers figured out that if they took the form and made it into a page, conversions would go up. And that is exactly what they did, and in return, they made a lot of profit.
But how does it work?
Well, you have to take your newsletter page and make a promise that offers something valuable. In exchange for your valuable information, people give you their email address and join your email list. You get profit through the follow-up sequence. So, basically, you earn on the back end through the follow-up. The purpose of the email sequence is to engage people and build trust. This ultimately leads to more profit.
In order for this strategy to work, you need to avoid giving a lot of free content upfront. You may be tempted to do this when you’re just beginning. But, to be successful all you need is a lead magnet.
Features Of A Lead Magnet
• It should be short and sweet.
• It should have a call to action. Give something actionable that will help subscribers achieve results in a short period of time. Make the subscribers believe in you by making them know that you have their best interest at heart. If you build trust then the subscribers will have no problem buying products based on your recommendation.
• The lead magnet should be simple. The content has to be clear and concise.
• Avoid trying to make the page too fancy. An ugly page is much better than a shiny or glitzy one, as long as the content is clear.
Without further ado, let’s talk about the three types of squeeze pages you can use as well as their ideal traffic sources.
Types Of Squeeze Pages
1. Curiosity squeeze pages
2. Exchange squeeze pages
3. Reverse squeeze pages
Curiosity Squeeze Pages
These pages have a strong headline that triggers curiosity. The page pulls people to the next stage of the funnel. You can use a “How To” content to push that curiosity button and create conversion.
Curiosity squeeze pages work best for email traffic like solo ads. This can be from your email list or the email list of someone else. If you are getting traffic from solo ads, then this is definitely the best option for you.
Exchange Squeeze Page
These pages are more clear and upfront about what they have. The page uses the desire of freebies to entice people to give out their email address in exchange for the freebie.
If you are getting traffic from social media and email lists, then this is the best option for you.
Reverse Squeeze Pages
The reverse squeeze page is a clever way of building your email list. These pages deliver a lot of value up front. This makes people to feel obligated to subscribe to your email list because they are getting so much from you already. The pages can be in form of a training video or content that offers so much value that will make people subscribe in order to continue with their education.
If you get your traffic from Facebook, then this squeezing page is the best option. This option works best on Facebook. People on Facebook are tired of being promoted to. They receive different offers on a daily basis. So, when someone comes and offers a free training upfront they are likely to trust those people more. Give them a training that offers a lot of value and they will subscribe to your email list just to continue with the education.
Squeezing pages have proved to be one of the fastest ways you can use to build an email list. Hopefully, this article has given you some great insights and ideas on how to grow your customer list. Just a recap: If you get email traffic then you should use curious pages, exchange pages work best for social media and email lists and lastly reverse squeezing pages are perfect for Facebook.