We’re always being told that there are ways to “find out if a product will sell before we make it”, but nobody tells us how to find that out.
So today I’m going to show you how to do it, without bothering your email list, without running surveys, and without asking and Facebook groups.
You’re also going to know exactly what type of content you need to include in your product.
I’ll show you how to find out what type of content to use for Top of Funnel content, for your Middle of Funnel content and your Bottom of Funnel content.
You’re going to know what your customers want and why they want it.
You’re gonna know what the right terminology is; what language they use in your niche.
And you’re also going to learn the right structure for the sales page that will appeal to that particular niche.
I’m going to give you a little tip that you’re going to learn a lot from and you can apply this in multiple ways throughout your products, and throughout the content of your website.
Obviously this is gonna be best done if you have a solid passion about your niche because you do have to share some rock-solid information, or you need to work with someone who is knowledgeable about your niche.
Product Creation Goes Wrong
Most product creation is done wrong.
It usually works like this:
People will make the product that they want to make and not the product that people want to buy.
They will make the thing that they think is going to sell, but they never do the market research that will tell them if it’s actually a viable product.
Product Creation Research Options
I’m going to show you how to do some of that market research now.
You probably know that asking your potential customers directly what they want is the smartest way to do it, and you can do that through surveys as I mentioned earlier but that’s not always practical.
Maybe you don’t have a big email list. Or maybe you don’t know what questions to ask.
There are lots of barriers that prevent us from using surveys.
You could join a Facebook group and ask them, but a lot of groups frown at that.
So I’m going to show you how to get the info that you need straight away and have some solid data to work with.
But let’s fast-forward for a second.
Let’s imagine that you got your product done – who’s gonna buy it?
Here you’re gonna need customers, right? You need traffic.
And that’s why I’ve got some free training for you that’s going to give you traffic methods that you can use today to drive more traffic to your site, and you can get that when you go here.
But back to today.
The Lazy Option
To get accurate market research that you can use to hit the ground running, with we’re going to turn to the Dummies Guide books.
These are really hard to beat because this company is amongst the best in the world at market research.
They’ve essentially done everything for you, and they’ve already asked thousands of people for their opinion on what they need help with – in pretty much every single niche you can think of.
They’ve got over 200 million books in print, and these books they’re aimed at the widest section of any market which is the beginners.
So head over to Dummies go to the bookshop.
Don’t worry, we’re not going to buy anything here, but I want you to choose one of the books that relate to your niche.
Here you’re gonna find all of the major pain points that your audience is facing.
You’re going to learn what they want to achieve and what the perceived benefits are.
But I really want you to click on the ‘table of contents’ tab.
You’ll find a basic structure you can use for your entire funnel.
Let me make this really clear I don’t want you to plagiarize this or copy it directly, I want you to use it for inspiration.
Here you’ll know what type of content to make for Top of Funnel content.
You might need to explain that your prospect has a problem they need to solve, what that problem is and why it’s important to fix it.
So that could be a blog post.
You could look to the table of contents for inspiration when creating Middle of Funnel content, like a webinar or a lead magnet.
Now you’ll know what the core topics of your product could be, and we even have upsell ideas here too.
You’ve got a bunch of podcasts topics, video ideas, blog posts that you can structure the right way to convert website visitors into customers.