Today I’m going to give you a really easy way to monetize your blog and it’s a method that I’ve used to generate hundreds of dollars in the last week alone.
I’m going to show you how you can make a lot of money from sponsored posts. This is a highly lucrative strategy, when you do it right.
Big brands have got involved with sponsored posts – I’m talking about brands like the New York Times and BuzzFeed.
Personally I’ve made hundreds of dollars from sponsored posts this week.
But listen, I don’t publish sponsored posts on Profit Copilot or any site that I have an emotional attachment to.
I only do it on the small niche sites that I don’t really care about but that’s just my own personal preference.
When you accept sponsored posts on your website you will want to be absolutely make sure that you are dealing with a trustworthy company, for the sake of your readers.
Table of Contents
How do sponsored posts work?
A company will pay you to publish their article on your website.
They do this for a couple of reasons; the first one is that they want access to your audience, and the second one is they want a backlink to their website.
They see you and your website as influential and they’re also interested in receiving a backlink
on a site that has good Domain Authority.
I’ll tell you a little bit more about that in a second because it’s something that you want to be cautious about.
Generally speaking the higher your Domain Authority is, the more money you can charge for each sponsored post.
It’s easy money; I’m talking like minutes worth of work, for literally hundreds of dollars.
All you do is copy and paste their article on to your blog you hit publish, and then you receive payment.
But there are a few things you need to be cautious of – just like I mentioned a second ago, about the linking to other sites from sponsored posts.
You want to make sure that every link in those articles have got a ‘no follow’ tag, and that is to make sure that Google knows the link is paid for and therefore it shouldn’t pass any link juice, or credit that link in any way.
How much to charge for sponsored posts?
Let’s imagine that you have a website with a Domain Authority of 30.
You would expect to receive around $100 per post.
Not bad, right?
And when you think about how much work is actually involved (copying, pasting, and adding a nofollow tag to the links), it’s not much work.
How do you attract client?
At the very least you’re going to need a contact page on your website.
I would recommend having a media kit – now I’m going to talk about media kits in another post in the near future, and I’m going to go through some awesome examples that I’ve seen.
But if you want to be a bit more proactive about attracting clients to you there’s a wide range of services you can use.
You can use sites like Tomoson, RevContent, She Speaks, FameBit – there’s absolutely loads out there I will probably compile a list for you at some point.
So that’s how you get started with sponsored posts, and as you can see it’s a really easy and lucrative way to monetize your blog.
And before you go I’ve got some extra tips for you, that you might want to think about before you get started.
It’s really important to have a professionally designed website.
You have to make sure that your blog is well maintained and make sure that it’s updated frequently.
Make sure that you don’t have any spam in the comments.
Secondly I would make sure that you label any posts that are sponsored as such.
This is ethically the right thing to do and it also tells others other companies and other bloggers in your space that they can buy sponsored posts on your website.
How do you protect yourself?
And finally how do you protect yourself from being ripped off?
It’s no secret that trust is in short supply and there are always going to be people will try to take advantage of you.
So here’s how you protect yourself.
In WordPress, when you publish the post you have the option to set a password on it.
Send a link to the article, along with the password to your client, so they can verify that it’s online.
Tell them that the password will be removed and the article will go public as soon as you receive payment.
This is a smart way to protect yourself while keeping your clients happy.
Right, I’m gonna leave it there for today. If you’ve found this useful then share it with other bloggers.