Table of Contents:
Trust Gets You Results
Wouldn’t it be great if you could persuade your prospects to take action like subscribe to your mailing list or buy your products, even if your sales material wasn’t written by a professional copywriter?
Even if you didn’t spend that much time on it, or even if your sales copy is just outright terrible.
I’m going to give you a formula that works, and you can use this on all of your marketing material to increase your conversion rates, get more people to subscribe to your email list, share your content on social media, or whatever else you can imagine.
Okay, I know how frustrating it can be when you follow all the guides, do everything that ‘experts’ tell you to do, and you still don’t get the right kind of results. It’s confusing right? It’s like they’re deliberately keeping something from you, and that’s holding you back.
And I suspect you’re right.
But don’t worry about any of that stuff anymore because I’ve made it easy for you with these highly effective shortcuts.
Getting Inside A Customer’s Head
For this you’re going to answer a few questions about your customers, so think about the things that irritate them.
- What do they find important?
- What issues are interested in?
- What are their passions?
- What do they find value in?
- What annoys them?
Write them down and make a list for yourself.
Then once you have the answers, you’re going to mirror these back to your customers through your sales copy.
In the past I’ve briefly spoken the importance of making your customers feel validated, and here we are expanding on what you’ve already learnt from me.
With this shortcut you can easily build trust with your audience, so just repeat back those thoughts and feelings about whatever topic you’re talking about. Remind them what they believe, what they think and feel about things, remind them what irritates them.
A good way to do this could be in your headline, for example if it checks a few boxes, it will have a greater impact on your readers.
You already know that your headline needs to make a promise, but delivering it in an emotional way can help your reader to connect to it.
Another thing to consider for your headline, is to make it:
- Holds value
- Provides reassurance
- Offer validation
When you have all these things working together, your headline will shine.
Now, you’ll be able to come up with a better example than me, but right now, shooting off the top of my head without giving it any thought.. maybe a headline that says something like..
“You’ve been lied to, this overweight bride dropped 30 pounds in 2 months for the perfect wedding dress, without a crazy diet or expensive gym membership.”
OK, if you spend a bit of time thinking about it, using the components I’ve shared with you today, I’m sure you can come up with something that will jump off the page and grab your reader’s attention.
You might be wondering how you can find out what your readers think about certain things, how they feel about issues in your niche.
Well, thankfully we have a near endless supply of valuable information, available to us at our fingertips.
If you do a quick search on Amazon you can find hundreds of products in your niche, and many of those products have reviews. This is what we’re interested in.
Reading through the customer reviews, you can get a very good idea of what people think, what they believe, what they expect, what they dislike and how they feel. So go ahead and take a look at the reviews of your competitors stuff, you might be surprised to uncover fresh ideas and inspiration you can instantly put to good use in your sales copy.
I should point out, do this BEFORE you start talking about your product.. create the connection first, build the rapport, establish trust, and then once you’ve got all those things in place, using the technique I mention a minute ago, then it’s time to talk about whatever it is you’re selling.
The Science Bit
What’s actually happening here is, you’re connecting beliefs… your reader’s beliefs, to you and to your product. They are now emotionally connected.
Because they’re connected to you in this way, because you’ve made them feel validated, you have an increased chance of them buying from you because to go against you, and your suggestions, would mean they have to violate their own beliefs.
A lot of people will naturally talk themselves into buying. I mean not everybody will, and that’s OK, we don’t need everybody to buy.. just a nice percentage.
OK, so, with this you can improve and get good results even if your sales copy isn’t too great to begin with.
Don’t forget you can you can use this with pretty much anything.. use it to increase your email subscribers, get people to share more of your content on social media, or use it to sell more stuff.
Right, keeping everything you’ve learnt here in mind, there’s also a huge number of other persuasion techniques that I’ve made available for you, so you can just take them and use them to get even more followers, even more subscribers and even more sales.
In fact, a lot of what I’ve made for you are actually shortcuts, so you can just copy and paste them, change things to suit your specific needs and get results straight away without having to learn any boring theory.
There are also ready made templates for you, so you’ll always know what to do, and you’ll never be stuck for ideas again.
You’ll see how my students can increase their conversion rate by at least 500%, you’ll get weekly results-driven videos and battle-tested frameworks.
It’s called the Profit Copilot Academy and you can get instant access today. Just click the link here for more information.