Today’s post is all about smart video marketing for business.
Here’s how you can easily start video marketing for your website and business.
You’re going to learn:
- 4 best types of marketing videos to use.
- How to create the right plan.
- How to track what’s working for you.
And you’re going to discover how to make videos that people want. Videos that people search for and actually want to watch.
I’ll also give you the exact video structure that I use in all my videos. So you can copy this as it is all very easy stuff.
I’m also going to show you all the equipment that I use to produce these types of videos I make. It’s actually a similar setup to one that I had for a TV show. But you don’t have to get that fancy. Because you’ve probably already got everything you need to start video marketing today.
And I am also going to give you a free resource to get more traffic to your website.
There’s a lot of ground to cover!
Now, let’s get right into it.
Table of Contents
Video Beats Everything
They say content is king. But when it comes to online content, video beats everything else.
Nothing can compete with video.
So for your business or for your website, you need a video marketing strategy.
According to research from Hubspot, 54% of consumers want video content from the brands that they support.
Now compare that to the 18% who want blog posts.
Huge difference there, right?
So, obviously video is going to be a very powerful marketing vehicle.
But it is more than just sitting in front of a camera and hitting the record button. You need a plan.
Formulating a plan for your video marketing strategy
- Start with the End Goal
In order to formulate your plan, start with the end goal in mind.
Think about what is that you want to achieve.
And that will determine what kind of action you encourage your visitors to take.
For me personally, I use my videos to build my email list.
And that’s what works for me.
Your goals and your objectives might be completely different.
So, have a clear idea of what those goals are before you start creating your videos.
- Track Your Results
Once you’ve got your plan, you need a way to track your results.
That will tell you what’s working and what’s not working.
What I tend to do is that I send my traffic to a special website address that only video viewers get to see. And then I keep an eye on the metrics.
That way, I know how many people visit that page, and I know how many people convert on that page.
- Title of the Video and Using the Right Keywords
You have to think about the name of the video. The title.
Then, think about the metadata. Because we want people to be able to find the videos.
YouTube is the second biggest search engine on the planet.
So a little bit of keyword research is going to go a long way for you.
- Choose a Video Format
Next, you need to decide the type of video content to produce.
We’ve got four different types of videos. We’ve actually got a lot many different types of videos. However, these are the best types of videos in my experience for business.
4 Best Types of Videos for Business
- How-to Videos
These are educational, teaching videos. In which you share something new.
A good example of how-to videos can be pretty much any profit copilot video.
That is the majority of the videos I produce because I want to take my viewers on a journey. I want to help them achieve something. And, I want the content to be transformational.
So that’s what I intend to lean towards.
- Expert Interview Videos
I use interview videos every now and then.
This is where I talk to an expert and I allow them to take the platform to share their knowledge, experience and tips with my audience.
How-to videos and interview videos are very powerful formats.
- Product Demo Videos
We’ve also got product demo videos. This is where you show someone how to use your products.
- Review Videos
In review videos, you share the pros and cons of a product. You help the viewer make up their own mind about purchasing.
Once you’ve decided the type of marketing video you’re going to use, you need to start making the video.
Making The Video
This is where the fun begins.
Don’t worry. It’s not going to be your best work. And that’s fine!
Video marketing is always a work in progress.
We’re always aiming to improve things. So don’t aim for perfection.
Just aim to get it done and finished.
To help you do that, use bullet points to help you keep on track. You want your videos to stay tightly focused on the topic at hand.
- Structuring the Video
Then, we need the right structure for your videos.
Here’s how I structure mine:
- Attention Grabbing Intro
I start with an attention-grabbing intro. The first few words of my video tell the viewer exactly what they’re going to get from the video. It tells them a big benefit.
- Main Content
Once we get over the intro, I move into the meat of the video. This is where I deploy my educational content.
And I always finish my videos with a call to action. This is where I ask people to do something.
I’ve just given them some solid information that they can rely on, that they can use and get results with.
So, the next logical thing that I need to do is say hey, if you want more of this kind of stuff then subscribe!
Hence, I follow up with a call to action or I ask them to opt-in to my email list.
So, you see, that’s just three parts:
- Call to action
Simple stuff, right?
Equipment You’ll Need
About the equipment that you need – do you need lots of fancy stuff?
You already got everything that you need.
You can use your smartphone.
And you can always upgrade later on!
But the important thing is to start now.
Get your video marketing going.
Don’t ‘asap’. You don’t want to be left behind
Equipment I Use For My Videos
Because I’ve been doing video marketing for quite a while now, I tend to have slightly more advanced equipment. But you don’t necessarily need any of that to get started.
Here’s what I use:
- Canon 700D DSLR Camera with a 24mm lens.
- The second camera I use is a FaceTime camera that is built in into my Mac.
- And then I have a 3 point lighting system. I have a key light, fill light, and hair light which is right above.
Hair light creates definition. It helps me stand out from the background.
- For the audio, I use a blue yeti microphone.
- And for editing I use ScreenFlow.
That’s all pretty affordable stuff.
Anyone can grab the equipment I’m using. It doesn’t take much investment.
How are you going to get people to consume your content?
We’re going to need some traffic methods.
I’ve got a free course for you that will help you get a lot more traffic to your videos and to your website!
The stuff is 100% free.
You can get it here: profitcopilot.com/traffic