Increasingly, the best way to obtain freedom and success from an online business is to build an authority website.
I’m going to walk you through some of the best reasons to do that right now.
But what is an authority website? It’s a widely trusted, and respected niche site that generates large scale traffic.
In the digital marketing world, they are most desirable and sought after commodity.
As you probably know, I’ve been a full time blogger since 2004, way back when I started my own authority website.
I’m going to tell you why it’s probably in your best interest to consider following me down a similar path through content creation, so you can see the full benefits of building your own authority website.
This is a topic I know inside out because after a few years my first authority website gained massive traction, receiving around 4 million hits per month – and resulted in its own TV show.
Firstly let me tell you building an authority website is hard, it takes time, and that’s why so few people succeed.
But if you stay the course when you look back say over the course for a couple of years, when you look back at how far you’ve come you’ll see why it was worth all that effort.
I’ve got seven 7 reasons why you should build an authority website – and that all starts with blogging.
Table of Contents
Gain confidence & mastery
Your blog is the real seed of your authority website.
The first reason number one is to gain confidence And when you gain confidence in something you are well on your way to gaining mastery.
It’s a process that takes time, but through blogging and through content creation you will gain that confidence and niche mastery.
We all know what that means; a greater degree of trust and authority and ultimately more profit for you.
Build Awesome Relationships
The second reason is because you’re gonna meet some awesome people along the way.
You’re going to build some really amazing relationships – not just ones that end in some kind of financial reward.
No, it’s about much more than that; you’re gonna learn news skills that will benefit you for years to come.
When you connect with people who share your values, something brilliant happens. It can feel like you’ve become co-conspirators that are taking on the world, and attempting to improve and reshape it in your vision.
When you commit to blogging or creating content on a frequent basis, through the process of building an authority website you become disciplined.
You’ve heard me say it so many times in my videos and in my blog posts that motivation is not the key to this Internet thing.
Its discipline that builds businesses. And obviously the more discipline you have, then the faster your business will
grow as a result.
Make more profit
The fourth thing that I like to talk about is profit.
Because you’re creating content on a regular basis, it’s easy to transition yourself from blogger into product creator.
You’re already doing it!
If you create content on a regular basis then you are creating information products.
You just have to package it in a certain way and add a bit more value, and you’ll have an information product to sell.
These are very profitable if you do it right.
A rewarding livelihood
Building an authority website is very rewarding. You get to spend your time creating content on things that you love, sharing your passion and your knowledge.
And that doesn’t feel like work very often.
Obviously it is work and you need the discipline but it feels good.
You know, when I’m creating videos and blog posts I know that the information I’m putting out there is going to impact people in some way for the better.
It’s going to assist them and that’s such a rewarding feeling.
It’s more valuable to me than the money – of course you know we all need to survive, but when you are living your life in alignment with your true purpose and focusing on the things that you love and you feel passionate about, you just feel rewarded and fulfilled everyday.
You actually wake up every day and feel really good and excited to get started on the days work because you know that it’s gonna be a day filled with fun and passion – and hard work too, of course.
Create lifetime Assets
And then the sixth thing that I’m gonna talk about is when you do this when you create content on a regular basis you’re creating lifetime assets.
Now, if you’ve ever read ‘Rich Dad, Poor Dad’ then you’ll know all about the value of creating assets.
These pieces of content, these valuable assets that you creating, are going to reward you over and over again for many years to come.
When I create a video or a blog post, although I’m giving highly valuable content away for free, I know that over the course of the lifetime of my business, that content is going to pay for the time that it took to make thousands of times over because it’s going to bring new leads into my business.
That’s because through the free content, I am demonstrating that I actually know what I’m talking about.
It’s easy for people to see that I’m not doing Profit Copilot just to try and take their money.
I’d be silly to pass up the opportunity to make extra sales, but they can see that I’m doing this website to genuinely help them for free, because I’ve already built a legitimate business outside of the make money online niche.
Make a positive contribution
The seventh and final thing that I’d like to talk about is that you leave your niche in a better position than when you found it.
You contribute something positive to that niche, that will have impact on people’s lives to help them improve a situation – even if it’s just a little bit.
And that in itself adds to the whole feeling of reward, and that leads to more profit to your bottom line.
So there you go, if you’re still on the fence about building an authority website then go through these tips again because this stuff is so important for the longevity of your business.
If you want to be around in five years time, or in ten years so this is the mentality you have to get into. This is how you have to start thinking about your business.
Stop thinking in the short term and start thinking long term.
You might have to sacrifice short-term gains for long term rewards – and that’s the name of the game.
It’n no longer a case of creating an info product then running around asking a bunch of affiliates to promote it for you.
And then moving on to the next one once the sales dry up.
That is a dying industry and creating authority websites by adding real value to people’s lives irrespective if they buy from you is the way forward.