The Traffic Source Nobody is Talking About: Marketing on Slack

Marketing on Slack

Today is Traffic Tuesday – the best day of the week because I get to share some awesome traffic generation strategies with you.

I’m going to show you a little known traffic generation strategy and this is really top secret stuff.

It’s a completely underused strategy that nobody is talking about.

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I don’t think I’ve ever seen anyone share this stuff before.

And it’s really great for quick bursts of traffic to your website, so if you’ve just published a new post and you want an influx of traffic straight away this is the strategy to use.

We’re going to use Slack communities to drive traffic to our websites.

What Is Slack?

Slack, if you’re not aware of it, is a chat tool for teams that allows collaboration between similar minded people.

Some of the communities on Slack have thousands of members, with hundreds of people active at any one time.

And what’s more is, Slack is fully searchable.

That means anything that you contribute now will be accessible long after you posted it, and it will be found by future users.

Using this strategy you’re going to get an initial burst of traffic, and then you will get a steady trickle in the following days and weeks and months to come.

Slack is primarily for creating your own channels and inviting people to your specific channel so you can collaborate on projects together, but today we’re going to join other people’s channels and add value to them.

How To Do Marketing on Slack

Slack Communities

We need to find relevant Slack channels that we can add value to.

To find the right channels to join we can go to a website called SlowFile.

And then choose from a wide variety of niches, they’ve got practically everything covered.

Then take a look through the channels choose one that you’d like to join and request an invite.

Invite Slack Group

Then you’ll be able to join that community and add value to the group very quickly.

Along side the valuable and insightful contributions that you make, you will have an opportunity to promote your stuff too.

But before you go ahead and start contributing, I’ve got points for you to consider.

Best Practices for Marketing on Slack

Take the time to get to know the communities first, before you start promoting your content.

Answer questions and provide helpful insights, and don’t spam the group.

A good approach is to use your content as a way to deliver additional information to people who need help. Think of your content as a resource people can go to for more detail on a topic.

So provide helpful answers in the chat. and then say something like “if you want more information about this, I have a blog post you can read here”.

And that is a very effective, and ethical way to drive traffic to your website.

As you can see, it’s really easy to do anyone can use this to drive traffic to the website.

Final Thoughts About Slack Marketing

Remember you don’t have to join just one community, you can join multiple groups to promote and deliver value across a bunch different groups.

In fact, each community has its own channels within that group, so you have almost unlimited potential here.

It’s an amazing way to drive traffic to your website, if you are prepared to spend the time to get to know the community first. Don’t just see it as a way to get traffic for free without giving anything first – you have to give genuine value too.

The results you get from one channel on one group might not set your world on fire, but imagine if you joined 5 groups and applied this strategy.

I mean, the marketing section alone has got 50 groups available, with hundreds of channels to join.

So you can see how you can quickly drive large volumes of traffic to your website using this strategy.

And its so simple that anyone can do it.

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