This is really difficult to talk about. But I need to speak from the heart today.
Some of you know that over the last year, I’ve been dealing with a couple of personal tragedies. And mixed up with all the devastation and loss, I have found a silver lining.
I’ve also discovered some valuable lessons.
And I want to share one of those with you.
You see, you guys have got me through some of the most painful times in my life, and I’m just about ready to talk about it now.
But more importantly, I’m able to say thank you.
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Thank you for being there when my world fell apart, not once, but twice. Thank you for the love and the support you gave me. Very recently, knowing I had to show up for you, well, that was the only thing that got me out of bed in the mornings.
So I want to give you something back to you.
I want to tell you what I’ve learned. And how you can use it to build a stronger business. I want your website to become a massive success.
I want you to get the lifestyle you deserve.
Have all the freedom you want. It’s possible. It really is within your reach.
But you see, no matter when you start a business, there is going to be challenging times. It might be at the beginning of the business. It might be when you’re trying to scale the business. Or it might just come out of nowhere, and hit you square in face.
The point is, at some point, things are going to get difficult and you need to know how to deal with it.
So your business is protected.
And I’m speaking from experience here.
So here’s a little background info for the people who haven’t seen all my videos. Sadly, my mum passed away in February, last year.
That absolutely shook my world. It was completely unexpected. And it was every bit as devastating as you can imagine.
And at the time, I didn’t know if I’d be around to manage Profit Copilot.
So I spoke about it in just one video. And then, thankfully, I found that I was able to carry on making videos as normal. I kept my grief private, but your support carried me through.
And, as I was beginning to deal with the loss, around 8 months later in October, my dad suddenly passed away too. He went to sleep, and didn’t wake up.
And again, I spoke about that in one video, and then carried on as normal. But I’ll be honest with you, I haven’t felt “normal” since.
And if you look at the videos from before that period, they look different to the ones I’m making right now. It’s pretty obvious that I’ve moved home.
But what I’ve never told you is, my dad lived further down this street. And every morning he would sit in his window, drink coffee, work on his business, and feel inspired by the amazing view of Morecambe Bay.
And that’s why I moved here. So I could look out across the same bay, and maybe feel more connected to him.
Ok, it might sound silly. But it helps.
And the reason why I haven’t spoken about this stuff before is because, well, the last time I mentioned anything about my parents, I got a series of disturbing emails.
Yep, I know, this is the internet so I shouldn’t be surprised. And I’m expecting to receive more as a result of this video. And that’s ok, because I’m not going to allow sick people to stop me from being honest with you any longer.
So, why am I telling you this?
Well, in entrepreneurship, there are difficult periods that we all go through. And just knowing these exist, can often mean the difference between success and failure.
They’re called dips.
How to Handle Dips
Dips happen all the time. In fact, every project you’ve ever started had its own dip. It’s when you feel like you can’t continue, or that you want to quit.
It’s the days when you don’t feel like showing up.
When you can’t see the point of going forward. And it can be for any reason. But it’s often because you’re not getting the results you expected.
So being able to separate your emotions, from your business is vital.
I will tell you how to do that.
But the thing is, the dip doesn’t only happen once. There are multiple dips, and there’s always one just around the corner.
For example, if you’re making $100 dollars a day, consistently, but then one day you only make… $50 dollars. That could be a dip.
Or if google changes the algorithm, and your website suffers, that could be a dip.
Or someone leaves a nasty comment on your blog, and you take it to heart. That could be a dip too.
And that’s why success isn’t a straight line.
There are ups and downs. Peaks and valleys. You need to push through the valleys.
That’s how you climb out of those dips.
So how do you push through? By refusing to give up.
It’s as simple as that.
But, simple doesn’t mean easy, right? So you work through the dips. You keep going. You stay focused. By focusing on the work, and not the results, you push through.
You got to have faith in yourself. In your own ability to succeed.
And I know you can do it. You’re here, for a start. You obviously have the desire to succeed. All you have to do now, is the work.
And yeah, it’s hard sometimes. And it’s even harder to not let your emotions rule your decisions. Because if we only ever listened to our emotions, then we’d end up in an endless cycle, of starting, and stopping.
Have You Ever Done This?
Tell me, has this ever happened to you?
You bought an ebook or coaching or something to help you build a business. And you felt excited. You thought about all the possibilities. The wealth, the lifestyle, the comfort. The pride of your friends and family. The shocked faces of the people who doubted you, when they see your success… when they see your new car, or amazing house, or well, you get the idea.
So you couldn’t wait to start building your business.
But what happened?
It didn’t go as planned. It was more difficult than you thought. Nobody told you it would be like this. So you had doubts. You began to second-guess yourself. You weren’t sure if it was the right business model. Or the right niche. Or the right training.
You started to worry that you’d made a terrible mistake.
So you stopped. You gave up. And you started to look for something else.
And the cycle started all over again.
What happens when you keep doing that? You never get anywhere.
So let’s break the cycle. Let’s put all those old behaviours to one side. Because now is the time for a fresh start. It’s time to wipe the slate clean.
Let’s fix this once and for all. So you can get the success you truly deserve.
Let’s Break The Cycle
You see, most people will only work on their business when they feel motivated to do it.
But, “motivation” is not your friend. Motivation lies to you. It deceives you. It tricks you into thinking it’s ok to procrastinate. It wants you to feel comfortable….
And, you and I both know that we only really grow when we step outside our comfort zone. This thing is a slog. It’s a difficult and slow path.
If we only do it during the times we feel motivated, we’re robbing ourselves of success. So what’s the answer? How do you avoid waiting to feel motivated?
How do you build your business during the times you don’t want to show up?
I’ll give you an answer but it’s not easy. And the next time you feel like you don’t have the motivation, and if this helps you, think of my story and if I can still show up and make videos for you, then you can focus and knuckle down for an hour or two, to work on your business.
The answer is discipline.
Because discipline doesn’t care how you feel. It doesn’t care if you want to or not. It’s not waiting for you to feel motivated.
Discipline will grab you by the scruff of your neck, drag you out of bed, make you get up, and force you to do the work. Discipline will build your business. Discipline will make you a success.
Discipline is your friend.
So how do you become disciplined? You have to know what you want. And you have to know why you want it. Maybe you want to fire your boss, quit your job.
Maybe you want a life of freedom and security. Work the hours you choose from any location you like. Maybe you want to be seen as a good provider for your family. Maybe you want them to feel proud of you. Whatever it might be, get clear about it. Know what you want.
Then you need to create a block of time that you’re going to work. Start with an hour.
But you have to remove distractions.
Managing Your Time
Give yourself set times to check email, and social media. Do that stuff outside of your work time.
Then set small, achievable tasks. Easy wins. Little victories that you can celebrate.
And then you add more, and more, and you keep going.
There’s a famous quote that helps me, I can’t remember who said it, but “80% of success is just showing up”. And eventually, when you stick with it, and you put in enough work, you’ll look back. And you’ll see just how far you’ve come.
In a year from now, you’ll be a lot closer to the success you and your family deserve.
And in two years time, your entire life might look very different. And listen, that time is going to pass anyway, probably faster than you expect. So you may as well just do the work. You know I want you to succeed. I want you to get it. I want you to… Fire your boss.
I want you to throw away your alarm clock. I want you to live life on your terms, and nobody else’s. You can get it, if you knuckle down and work for it.
But if you don’t know where to start, or if you’re confused about which direction to take. Or if you’ve been trying for a while, and still haven’t made it work.
Then I want to show you exactly how one of my students went full time online in his first 180 days, and made £40,000 in his first 6 months. Of course, he’s the exception to the rule but you can get the full case study for free when you go to profitcopilot.com/180