Today I’m going to tell you about a tool that you can use to drive free traffic to your website, and help you build a following on social media.
I’m talking about a free tool called DrumUp it lets you post to your social media profiles automatically.
And it does a bit more than that too.
Easy Content Curation
I have no relationship with this platform and I’m not being paid to endorse this.
It’s a tool that I’ve recently discovered and I thought I would share it with you guys too because I think it’s going to benefit you.
It’s easy to set up, I just had to connect it to Facebook and to Twitter – and that was a one-click process.
Then I put in a few keywords like ‘digital marketing’ and ‘copywriting’ and now when I login it brings back a whole heap of content that I can share with my audience.
This is called content curation and it does it beautifully.
I can schedule posts on both Twitter on Facebook at the same time, in one click.
But it does something else too which is really cool.
Drive Traffic For Free
They have a feature that lets you compose a new post and share your own content – just like we would in any social media platform but on DrumUp we have something really interesting; it’s called Repeat Post.
You can make DrumUp re-post your content multiple times, as often as you like.
So for example, you could schedule the same post to be shared every seven days, or every two days, or how often you want and the posting will just run on autopilot and drive traffic to your websites.
And because you’re scheduling relevant information to be shared with your audience, along with your own unique content, it can help grow your audience across social media platforms.
A Word of Warning
I know that there’s a lot of people trying to build an audience on social media platforms, and drive traffic to their websites – and I’m one of them too.
But listen, when it comes to building an audience on social media I think it’s a double-edged sword.
Personally, I don’t really think that it’s a good long-term strategy.
I think if you’re building a following it’s got to be on a platform that you own and control, like email.
And that’s why I put so much into email marketing is because if Facebook changes the rules, like they did recently, or if Twitter changes algorithm like they did a couple of weeks ago, then I won’t be affected by the decisions of those companies.
So that’s why I strongly suggest that if you’re using a tool like DrumUp then make sure that you are driving that traffic to platforms that you own and you control, such as your blog and your email list.
Right, I’m gonna leave it there for today, if you’ve found this useful then share it with others who might benefit too.