This is part 3 of the Profit From Your Passion training course, and next on the list of things that I need to teach you is how to do is create a lead magnet.
Lead magnets are very important because they really assist in the list building process, they help us to build email lists quicker.
Table of Contents
Lead Magnets Explained
We need to start collecting email addresses from the people who are actively engaged in what we’re doing. They will become fans and support us.
Lead magnets give our audience more information and more detail than what we post publicly. We need email addresses so we can stay in touch, deliver value, and run promotions.
But we are not going to start collecting random email addresses.
And we’re certainly not buying email address databases or anything like that.
I’ve seen lots of people doing that and they always end up just wasting their money because they’re buying cold leads.
Instead, collect your own leads. Yup it’s a longer process but it’s a more rewarding one, and it’s more profitable for you in the long run.
So what we have to do is create an ethical bribe – that’s something of high value, something that’s very desirable to your audience.
And we offer that to them for free in exchange for the email address.
Once we obtain the email address we can then carry out a follow-up sequence which I’ll get to in a forthcoming chapter.
That’s where the real if it comes in with digital marketing we always profit on the back end.
We rarely profit from trying to make a sale up front, so the lead magnet gets us to the follow-up process we need, faster.
Rules for a great Lead Magnet
The lead magnet is going to help your audience solve a problem, so let me run you through the rules of creating an awesome one that your audience will want to get:
- It must be highly desirable
- Your lead magnet must make a promise
- It must provide outstanding value to them
- You must make it easy to obtain and
- And it must deliver on the promises that it makes
All good stuff there, right?
So when you follow these rules and your lead magnet has all those things, you are contributing something incredibly positive to your niche.
Making your Lead Magnet
How do we make a lead magnet?
Well, it’s a really quick and easy process.
You’re going to have to trust me on this, and you’re gonna have to just follow the process and have faith that I am taking you on a good journey and the end result is going to be where you want to be.
I know its a big ask, at this stage.
What I want you to do immediately after reading this post, is to grab your phone or grab a computer microphone, hit record and talk about your topic for about twenty or thirty minutes.
Let me go into a bit more detail.
What to include?
Remember yesterday that we have the escape and arrival framework?
That had all the steps that your audience needs to take to solve a problem.
What you are going to do is take one of those sections and talk about it for 20 or 30 minutes while recording your voice.
Don’t worry nobody is going to hear it – it’s not gonna go on the Internet. We’re not gonna publish the audio.
For a start, it’s gonna be full of mistakes. You’re gonna make lots of ‘um’s’ and ‘ah’s’ – and that’s okay.
Once you’ve recored your voice you’ll have created an asset.
Outsource the rest
Then take that recording and find someone on Fiverr that can transcribe the recording for you.
They’re not gonna share it with anyone and they’re not going to publish it on the Internet but they will create a written transcript for you.
The next thing I want you to do is immediately take that text document and just send it to an editor – you can find one on Fiverr.
Ask them to make it conversational and readable.
What you’ll receive back is a professional looking lead magnet without any of the mistakes.
So your homework for today is to spend the next half an hour recording yourself talking about one of the steps that you added to your product framework.
That’s it, simple stuff, right?