Today, in part 4 of the Profit From Your Passion training course, you’re going to learn how to make a high converting squeeze page.
You might have heard squeeze pages referred to as landing pages.
There are several types of landing page, but the one we are interested in allow people to subscribe to email lists in exchange for a lead magnet.
Your Squeeze Page Options
For this I am going to use a WordPress plugin called Thrive Architect.
But listen, you don’t need to invest in any software to do this.
In fact, you can set up an online business and make money from it practically for free, using free methods and free tools.
That is an option for you if you, but of course if you invest in professionally designed software and platforms then you will get to where you want to go quicker.
However, I think that its essential to use a professional email list building platform.
But when it comes to squeeze pages, if you’re feeling lazy and just want someone to do it for you then I can recommend Commerce Warriors and they will build an entire funnel for you.
If you really don’t want to invest anything at the moment then just head over to WordPress.org.
You can then search for landing page or squeeze page plugins and there you’re going to get tons of free options.
Just go through find one that suits your needs save yourself a few quid if you want to.
It doesn’t matter what system you are using because all the components will always be the same.
High Converting Squeeze Pages
We will need some kind of visual reference for the lead magnet, so we would typically use video.
In my experience video produces the best results. But If you’re not comfortable on camera yet then a picture of a book cover would do.
One of the most important things on a squeeze page is the headline, so we need to make a really bold promise.
We need to make the benefits clear, and make sure people know that the lead magnet is 100% free.
Now, we can get a bit wordy if we want to but I’ve found that just having a few bullet points conveys the message really clearly. People don’t read big chunks of text on squeeze pages.
They just want to know what you can do for them so they can make a decision.
Next you want to put a few bullet points on there, and make each one a benefit.
So the page is going to be packed with benefits – in fact, in just the headline we have got three maybe four benefits right there.
What we’re doing on a squeeze page is loading up the benefits and that’s the secret to a really effective squeeze page and one that converts really well. Just stack up the benefits.
The Squeeze Page Opt-in Form
Then we have the opt-in form and we can connect that to an autoresponder service. I use ActiveCampaign.
When you connect your opt-in form, no matter that service you’re using it’s important to ‘tag’ your form.
This will give each subscriber a label, so you know which form they used in the sign-up process.
You will also be able to do advanced targeting and dynamic behavioural responses with them, based on their actions.
I’ll go into more detail about that later on in this series.
Then we set the ‘Re-direct URL’.
It’s another really important part of our sales funnel.
The re-direct is going to point to a page on your website that offers a One Time Offer (OTO).
This will become more clear as we go deeper into this process, so take a note of the name of the page.
Now you need to add a new page and make sure the URL matches the re-direct URL.
Here you can upload files and drag in your lead magnet and create the link to it.
Now people who visit this page can download it.
At some point in the very near future we’re going to put a special offer on this page.
Ok, I’ve given you a lot of information and a lot to do today so ahead and get cracking to set up your squeeze page.
Finally upload your lead magnet and set the links to make sure that everything is connected properly so when someone subscribes to your list they’re redirected to the right page.
Now you have a high converting squeeze page.