Today I’m going to give you 3 steps you need to take to make money from your blog.
Now before we get into this and before I give you the tips, we’re going to have to do a little bit of housekeeping.
So if you have adverts on your website at the moment, for example you might have Google Adsense somewhere on your blog, well its time to remove them.
Listen, I know how scary that is the thought of losing revenue but stick with me.
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Remove Display Adverts
You see those adverts are actually devaluing your website and you are losing money by handing over a portion of your potential income to Google.
They are giving you a very small percentage of what your website is capable of achieving.
So do not under value yourself or your website, you can make a lot more profit by removing Adsense and other display advertising.
You make more money by focusing on delivering absolute value to your audience in the right way.
I’m going to walk you through in this today.
But before we start let me say; as much as those adverts are diverting visitors away from taking profitable actions on your website, there are some websites that can only be monetised through display advertising.
I’m talking about news websites, because the news is the product.
But if you’re running a blog and you’re sharing transitional information and teaching people how to achieve something or learn something new, then this is absolutely for you.
So let’s get down into it.
Follow the Money
The first tip that I’ve got for you is to find the segment of your market that is the most profitable.
And that is the segment of your market that is willing to spend the most money.
And how do you do that?
This is really simple.
Go to the Google Keyword planner tool and put in some phrases that are relevant to your website.
Then all we have to do is verify that your competition is spending money to advertise on those keywords and phrases.
And the higher the Cost Per Click (CPC) the more profitable your segment of the market is.
But we want to make sure that we can profit long term.
So go to Google Trends and make sure that the key phrases you’re searching for are at least stable, or on an upward trend.
Now you’ve verified that people are spending money in this niche for those keywords and it’s something that’s in demand – and it also looks like it’s going to be in demand for the foreseeable future (so its evergreen).
Create your own Products or Services
The second tip I’ve got for you is to create your own product or service around the needs of your audience.
This could be an e-book, it could be a training course, a membership site, it could be consulting – or whatever is you’re good.
Once you have that overlapping with what your visitors need, you’ll become profitable.
But you have to have both things working at the same time to make this lucrative.
You obviously know what you’re good at because you have a blog about it, but how do you find out what your visitors want?
How do you know what they really need?
Well, to find out you can use a website called Survey Monkey to create a survey for free, and ask them what they need.
But in addition to that, and this is vital; you have to find out why they want help too.
That is essential.
Once you know what they want and why they want it, you now know how to how to deliver it to them.
Then you choose the most common response you’ve received form the survey and then create a product or a service that meets the need of your audience.
Build an Email List
Then third and final tip that I’ve got for you is to build an email list.
When you build an email list it’s easy to turn visitors into subscribers – and another word for a subscriber is a lead.
Leads can become prospects, and prospects can become customers.
This is the process that we run people through in order to take them from cold traffic – not knowing much about you and certainly not trusting you, all the way to feeling like they know you, they like you and they trust you enough to hand over their credit card details to you and purchase your products.
And it’s easier to sell to existing customers than it is to acquire new ones.
The best way that I know how to make people become repeat buyers is to make a product that is worth around $50 and then sell it for $7.
Your customers will be so blown away by what they’ve got they will be compelled to buy from you again and again.
In anticipation for you, you could have multiple all products lined up, one after the other, in a chain.
The strategy is to sell the least expensive one first, and you progressively sell more expensive products as they go through the chain.
This is called an upsell chain and it’s part of a model a funnel model called the ascension model.
This is the most profitable marketing funnel that I have ever experienced.
And once you are comfortable with the upsell chain you can then throw in a downsell chain.
This is where you offer an alternative low-priced item to the people who decline the higher priced stuff.
But it’s really important that I make this clear; do not just reduce the price of your high ticket items.
Instead remove something from it to make it less valuable and don’t just sell the same product at a discount.
With this mix of upsell and downsell items you can really ramp up your overall revenue.
And if you want more information about the marketing funnel that I’ve mentioned you can watch it here, it will running through every segment of your market and it will show you how to monetize everything.
I’ve just shown you how to monetize your blog really easily, and listen, anyone can do this you can do this too this stuff is not complicated if it was I wouldn’t be able to do it.