Facebook Removes 'Audience Reach Estimates' for Custom Audiences

Facebook Removes ‘Audience Reach Estimates’ for Custom Audiences

A massive Facebook exploit has been discovered and it’s gonna impact the way advertisers use the platform.

Facebook has now stopped showing Audience Reach Estimates for any campaign that’s using a Custom Audience as part of the targeting.

The exploit potentially allows data brokers to build comprehensive profiles of individuals inside Custom Audiences.

Considering the Cambridge Analytica scandal, it’s no wonder that Facebook is fast to take action about this.

In a statement that has not been widely reported by the media yet, they have said:

We’re grateful to the researchers who found this issue, and we’ve suspended this feature to fix it. People’s privacy and security is incredibly important to Facebook, which is why we take any potential abuse of our service very seriously

Audience Reach will not be shown for Custom Audiences, and also for Look-alike Audiences.

Now this is a big deal if you are retargeting on Facebook, or running offers as part of a sales funnel.

Facebook has said they will investigate in a way to fix this bug, but they don’t have a time scale for us at the moment.

So it could be quite some time before the feature returns, if ever.

But I’ve got mixed views about this.

On one hand, its great that Facebook are finally taking privacy seriously – or appearing to be taking privacy seriously at last.

It’s taking them a few years to get to this point.

And then on the other hand, this development is gonna make life a little bit more difficult for us advertisers.

I suppose if we’re talking about people’s privacy then that obviously has to come first.

But I’m gonna miss the Audience Reach Estimate tool in some of my campaigns and I’m sure you will, too.

If this is news to you then share this with people in your network and let them know about this development so they’re not caught off-guard.

How to Optimise your Website for Google Voice Search

Is your website optimized for Google voice search? I’m going to share some expert opinions, and some solid data with you to help you decide the best way to go when it comes to optimizing your website.

Backlinko has analysed 10,000 Google Home search engine results, I’m going to run you through what they found and I’m also going to tell you what the HubSpot SEO experts have said about the findings.

And they might not necessarily agree with Backlinko’s research.

How to you do Optimise for Google Voice Search?

So how do you optimize your website for Google Voice Search?

I’m going to simplify this, so you only get the info that you need to know when it comes to SEO for voice search.

You see, there are very few clear black and white answers. SEO is a fairly murky area, and two identical pages might get wildly different results depending on over 200 different factors.

Here’s what Backlinko have found, and what HubSpot think about those findings.

Page Speed

Backlinko claim to have found that page speed is important for voice search.

They found that on average voice search results load 52% faster than the average web page, and load within an average of 4.6 seconds.

Now interestingly HubSpot disagrees that page speed is a factor of voice search.

They argue that sites that have good user experience will naturally rank higher.

So personally, I think that optimizing your website for page speed is a good idea because it’s not gonna do any harm.

Fast loading pages provide a good user experience, so cover your bases either way.

HTTPS

Then they found that HTTPS / Secure Socket Layer (SSL) is also important.

Backlinko found that 70% of all voice SERPs have an SSL cert, but again HubSpot disagrees.

They argue that if HTTPS is an actual signal that Google uses to rank voice search results pages then it would be higher than 70%.

Personally I think it’s important – irrespective of voice search or not, so make sure your website HTTPS and invest in a secure socket layer.

Google will appreciate it, and it will rank your website higher.

And now a lot of hosting companies will actually give you an SSL cert for free.

So you really have no excuse to not use SSL on your site.

Short Answers

Another thing that Backlinko has found is that short answers win.

The typical voice search result comes in just 29 words.

And HubSpot agrees, so that seems to be important another signal.

Domain Authority

Backlinko claims to have found that authoritative domains are important.

Now, this is something else that Backlinko and HubSpot both agree on.

They both say that Google will try to provide the best and most accurate answer so therefore it will look towards the highest authority domain.

Social Sharing

Another signal Backlinko claims to have discovered is social sharing.

They claim that the average voice search result has 1,199 Facebook shares, and an average of 44 tweets.

But HubSpot disagrees and they say that Google does not use sharing to determine authority.

This has been in debate for a number of years but maybe the high number of shares is a byproduct of awesome content – which naturally gets shared anyway.

Linguistic Simplicity

Backlinko also found that linguistic simplicity is important.

The average Google voice search result is written at a 9th grade reading level.

And HubSpot agrees with this.

It really comes down to making content that is conversational and easy to understand.

Long-form Content

Another signal that Backlinko have found, and I think this is really interesting is long-form content.

They have found that the average word count of a voice search result page is 2,312 words per article.

And HubSpot agrees.

So this tells us our content has to be fleshed out, and in depth.

Great Content

And in the same vein as long-form content, Backlinko have also found that great content outranks mediocre content.

This is so painfully obvious, I’m not entirely sure why they included in their findings.

They have found that approximately 75% of voice search engine results also appear in the top three results for the same query on the desktop SERPs.

That means you should write content for the desktop search engine results pages first.

And obviously HubSpot agrees.

Featured Snippets

And then finally Backlinko has found that 40% of all voice search answers came from featured snippets.

Of course HubSpot agrees.

So there you go, I’ve run you through all the main points that you need to consider if you want to rank your website high in voice search.

I’ve just removed all the stuff that you don’t need to know, and just focused on the actionable stuff you can do.

If you’ve found this useful then share it with the other people in your network who need to know about it.

Social Media Usage in Decline

Historic Turning Point for Social Media

Social media usage is in decline for the first time in history, according to the Infinite Dial 2018 report.

If this is accurate, what does that mean for you?

Let’s get into that in a minute.

What is the Infinite Dial Report?

Since 1998 the Infinite Dial report has covered media and technology usage.

This year they have found that social media usage is down for the first time in history, by almost 4%.

Usage has dropped from 80% in 2017 down to almost 77% in 2018.

And Facebook takes the biggest hit, they have fallen from 67% usage in 2017, down to 62% this year.

This is shocking news because social media usage has actually increased 7% every single year for the last 9 years.

2018 is the first time that we have seen things begin to shift in the opposite direction.

The report has also reveals that young people are now moving away from Facebook and Twitter, something which has long been predicted by marketing experts.

We now finally have evidence of this beginning to happen.

Young people are moving towards Snapchat and Instagram, so if that is your key demographic (people from the ages of 12 to 34) you might want to invest your advertising dollars in targeting them on those platforms.

I’m gonna talk about more about advertising, specifically Facebook advertising in a second.

Why is there a Decline in Social Media Usage?

The reason for the decline in social media aren’t clear at the moment.

However, the Convince and Convert website suggests that usage in Facebook has declined because of politics.

Now I don’t discount that, but I do think that is probably only part of it.

There is an ever growing sense of distrust in Facebook as a whole, but this is not the end of social media – not by a long shot.

We’re not talking about some cataclysmic event that’s going to wipe out social media.

But as a result of the shift in usage, no matter how small we can almost guarantee that the price of Facebook ads are going to increase.

How will this Impact Facebook Ads?

Prices are going to increase.

So now is the perfect time to start building an authority website that attracts large-scale traffic, in preparation of that coming price increase.

However, CNBC reported that advertisers, for the foreseeable future, are sticking with Facebook despite the recent negative press, and general distrust in the platform.

Advertisers are still seeing an opportunity in Facebook, and I agree with them – for the moment.

Its got the largest audience size, it cannot be beat.

The level of advanced targeting is just phenomenal, and no single platform can give us the same kind of opportunities to advertise that Facebook can.

And a lot of advertisers are still experiencing cheap rates and most still regard it advertising there has ‘a low level of risk’.

In 2018, if you want to test out an offer, or test s sales funnel, then Facebook is a great way to do it.

So no major change there, but Facebook is running out of places to put their adverts.

That means those places will become more valuable, as more people leave the platform.

Imagine Facebook a limited number of resources that are beginning to run out.

Therefore the resources that they have, which are ad placements and the user base, are slowly becoming more valuable – and that means more expensive.

But if you are adamant that you don’t want anything to do with Facebook, which I completely understand, then I have a Youtube video that gives you 7 alternative platforms you can use to drive traffic to your website instead .

So I’m going to leave it there for today, if you’ve found this useful then share it with your network.

Facebook Algorithm vs Digital Publishers

The big news this week has been that digital publisher LittleThings has shut down, supposedly as a result of the new Facebook algorithm changes.

But is this the end of the relationship between Facebook and digital publishers, or could there be something new on the horizon?

I’ll tell you about that in a minute.

LittleThings have amassed 12 million followers – now the funny thing is that back in 2016 LittleThings they said, “Facebook loves publishers”, and the CEO said, “I think that we need each other”.

In the last couple of days they have called Facebook the “destroyer of worlds”, because they have lost 75% of its organic traffic due to the algorithm changes.

What does this mean for us?

So what does this tell us?

It tells us that we can’t put all our eggs into one basket.

As we’ve seen from the Google algorithm changes over the years, we’ve repeatedly seen that one little change has destroyed hundreds of businesses. And now Facebook are doing a similar thing.

The lesson is; we have to diversify.

I mean diversify everything – all our traffic sources, and even our income sources.

Listen if you’re into the online entrepreneur thing then you need to have multiple income sources.

But as bad as these recent changes are for publishers, Facebook might be rolling out more changes, and this time they might actually benefit us.

Facebook Broadcast Composer

Facebook has started testing the sending of mass messages, on a small number of business pages.

This is a feature called Broadcast Composer and it’s not publicly available yet.

It allows pages to mass message subscribers that have interacted.

Right now selected pages are only allowed to send messages to subscribers that have initiated conversations, but this might change in the future.

And at the moment there’s a cap on the number of messages that can be sent each month.

Facebook is allowing chosen pages in the US, Mexico, and in Thailand to test the application.

But they’re keeping a close eye on things because there is potential for abuse.

If the testing phase goes well maybe Broadcast Composer will be rolled out to all business pages in the near future.

You see, this is a result of recent stats uncovered by Facebook that found that 330 million people have initiated conversations with small and medium sized business pages since 2007.

Also, most business owners feel overwhelmed about making and using Facebook Messenger Bots.

So this could be a potential solution from Facebook to help brands connect and reconnect with their target audiences.

It’s a development that  I will be keeping an eye on and report back to you guys with updates as they happen.

Take Control

Either way, if this technology rolls out or not, as entrepreneurs we have to drive traffic into systems that we own and control, like autoreponders.

That way you we protected from algorithm changes, we’re protected from third parties, and from corporations that don’t really have our interests at heart.

I’m going to leave it there before I start ranting.

If you found this useful hit the share button and spread the love.

360 Video and the Future of Marketing

360 Video and the Future of Marketing

Is this the future of marketing? 360 video helped BMW get 3.5 million views in just two months.

360 videos are immersive, sure, but are they REALLY the future of marketing? Are they worth your time and really do they improve your marketing efforts?

Well, you be the judge.

What kind of results should you expect from 360 videos?

They are obviously popular but is it all just a gimmick or a fad that’ll blow-over in a few months?

If the numbers are anything to go by, I don’t think it is a gimmick.

I’m gonna run you through some new data released by St. Joseph’s Communications and it’s going to give you the full picture about 360 videos.

But putting numbers aside for a second why are 360 videos effective?

Why is this the Future of Marketing?

360 videos put viewers (and prospects) inside the story and they experience things from a new perspective.

These videos also help prospects feel empowered, and feel like they have a degree of control over the situation and the viewing experience.

Big organizations and corporations have seen some pretty cool results when they’ve experimented with 360 video.

For example, NASA, Sony, and BMW have all taken advantage of 360 video.

Real World Results

NASA has doubled the number of video views and they’ve actually increased their Youtube subscriber base by 35% as a result of using 360 videos.

Sony has split tested traditional video vs 360 video, they ran a trailer of Don’t Breathe in both versions.

The 360 version was watched seven times more than the traditional version.

So that’s fairly conclusive evidence that these new video formats are attractive and people want to consume that kind of content.

I’ve already spoken about BMW at that start of this post, but in addition to the 3.5 million views they’ve received in two months, they’ve also gained 11,000 likes and 2,000 shares as a result.

As we can see, 360 videos are producing a massive increase in engagement, but it could be because they’re new and people are kind of flocking to them to experience someone we haven’t seen before?

I do think they actually have legitimate marketing value for the longterm.

Maybe this is the start of something much bigger, a much more immersive way of marketing.

Also, the stats that St. Joseph’s Communications have released have shown that 360 videos receive a much higher click-through rate.

They attract more viewers, and people watch the videos for longer.

Split Test Results

St. Joseph’s Communications have discovered that in a side-by-side split test of traditional video vs 360 video, the 360 version will typically see a 29% increase in views.

They’ve also found that 360 videos experience an increase of 41% for actual actions.

That’s things like shares and subscribers.

The click-through rates, when split tested, came in at around 4.51% in comparison to traditional videos which is 0.56%.

So again we can see a massive increase of results, this time the click-through rate, when using 360 videos are used.

But what about the content?

In Demand Content

The most popular types of content for 360 video are things like sports and travel.

Also live entertainment is very popular, movies, news, documentaries and television shows these are all in demand content for 360 video right now.

What if you like the idea of making your own 360 videos?

If you want to try this out for yourself, you can make your own 360 videos fairly easily.

Make your own?

If you want to get ahead of the competition you can buy an adapter that connects to your smartphone, there are a wide range of adapters out there for every budget.

This is the part where other sites would throw in an affiliate link, and reveal ulterior motives for sharing this important info with you.

But not Profit Copilot, my friend, everything published here is 100% for your benefit – not mine.

There’s even a bunch of different free software packages out there what will let you stitch together your video footage. I can’t recommend any because I haven’t used any, yet.

If you do decide to make your own 360 videos let me know, I’d love to hear about your progress and see what kind of results you get.

Twitter Algorithm Update Might Impact Digital Marketers

Twitter Algorithm Update Might Impact Digital Marketers

Attention all Twitter users; there has been massive changes made to the Twitter algorithm and they could affect you if you manage multiple accounts.

This can also affect you if you are using any form of automation – including apps.

So the changes to the algorithm mean that you can no longer post identical, or even substantially similar, content from multiple accounts.

Also you can no longer simultaneously like, tweet or follow from multiple accounts.

This could be bad news for users of TweetDeck.

On the Twitter blog, Yoel Roth from the Twitter’s API Policy and Product Trust team said:

Posting duplicative or substantially similar content, replies, or mentions over multiple accounts you control, or creating duplicate or substantially similar accounts, with or without the use of automation, is never allowed.

Posting multiple updates (on a single account or across multiple accounts you control) to a trending or popular topic (for instance, through the use of a specific hashtag) with an intent to subvert or manipulate the topic, or to artificially inflate the prominence of a hashtag or topic, is never allowed.

As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions.

Obviously this algorithm update will do more to prevent spammers – and that’s a pretty good thing in my opinion.

But will legitimate digital marketers get caught in the crossfire?

Twitter’s intentions are in the right place but will it manifest in reality or will we see a whole heap of legitimate marketers and content creators punished as a result?

Only time will tell but I’ve got my fingers crossed and I’m optimistic that this is going to improve the platform in a fairly big way.

New Advertising Tool to Compete with Facebook Ads

New Advertising Tool to Compete with Facebook Ads

Imagine if your advert could have a potential reach of 80 million impressions.

Today I’m talking about news UK which is an advertising company they are responsible for the Sun, The Times, The Sunday Times and a few other publications here in the UK.

They are releasing a new advertising tool that will compete with Facebook ads.

Now, this is in response to the algorithm changes that have upset so many people, and maybe you’re one of them.

So the new tool is going to let you upload adverts – the same kind of adverts that you normally would upload to Facebook or Twitter.

You can even upload Tweets to the new system, and then it will go live in around 24 hours.

An exact replica of that advert will appear on the Sun mobile website and The Times mobile website.

News UK claim they can give advertisers access to 80 million impressions, so if you’re into branding in a big way this is certainly one to consider.

The fact that you can advertise on news websites is a bog deal.

I know just how valuable the CPM rate can be – it’s typically amongst the highest rate on the Internet.

We have seen rates as high as $50 per CPM.

What that means is for every thousand impressions you give you will typically earn a few dollars for those impressions.

News websites tend to command the highest fees because of the authority and perceived trust that goes along with them.

However, at the moment there’s no pricing available for this new tool and the information that they have given is minimal.

We don’t really know what to expect – we know what it can do and how it’s going to do it, but beyond that we don’t really know the exact details until they make some kind of formal announcement and launch the tool.

I suppose this just goes to show that when a company like Facebook or Google makes algorithm changes that affect a lot of people – new opportunities will spring up elsewhere on the internet that cater to those people.

And if there’s one constant in this Internet marketing thing, it’s that change is inevitable and we have to constantly adapt and refine to keep moving – changing our strategy as technology moves forward and as algorithms change.

Personally, I think this development from News UK is a very positive thing for us, for advertisers, and for marketers.

Maybe News UK will be among a group of companies that produce advertising products and services that take business (and our advertising dollars) away from Facebook – which is only a good thing in my opinion.

As great as Facebook Advertising is, they’re not really fair to us and they don’t really treat advertisers with the respect that we deserve for funding their business, right?

We’re continuously being punished and squeezed for more profit by Facebook and I think the more they do that, the more opportunities will spring up elsewhere that we can take advantage of.

And maybe this is going to be one of those opportunities, maybe it won’t be. It might all fizzle out or the service they roll out isn’t up to the standard that we expect, or maybe they don’t have the level of targeting that we want.

There could be a whole host of reasons why it doesn’t work – but maybe it will work.

And fingers crossed that if this works other services will spring up too.

Also in one of my previous videos a couple of months ago I gave you 7 alternatives to Facebook Ads, so if you are feeling stung by Facebook at the moment have a look at that video.

So I think I’ll leave it there for today, apart to say; this stuff is important, right?

That’s why I do this Profit Copilot thing, it’s to help change people’s lives, even in just a small way.

That’s real important, so share it with other people who need to know this stuff too, and they’ll probably be really thankful that you have. And it helps me out in a massive way.

Google AMP Stories

Google Announce AMP Stories for Publishers

There’s been a massive development from Google today and this is a game changer if you’re a publisher.

If you’re creating content then you absolutely need to know about this.

Google’s Accelerated Mobile Pages (AMP) technology has joined the likes of Instagram, Snapchat and Facebook by allowing publishers to tell stories on mobile devices.

And we all know how powerful storytelling can be when used in our marketing.

So finally, Google now allowing us to convey our messages in a much deeper more meaningful way, inside the SERPs.

This is such a big development for publishers because we can use text, images, and videos in a brand new way that speak directly to our prospects and our core audience.

CNN, The Washington Post, and Mashable are already using AMP Stories, so if you want to see an example of these new stories in action just Google any of those publishers on a mobile device.

At the moment AMP Stories do not allow advertising on the content so we can’t use them to run AdWords campaigns or anything like that.

But that’s only temporary because Google has said that they ARE going to allow adverts inside of AMP Stories – and they’re going to allow publishers to keep 100% of the revenue.

I imagine that is going to be done through Adsense, so that is fantastic news for everybody.

So how do you use these AMP Stories?

At the moment it’s a little bit technical.

This will guide you through it but you are gonna have to get your hands dirty with a bit code – or hire somebody else to do it for you.

I don’t think there are any WordPress plugins available at the moment but do expect that to change very shortly.

Within a week or two or maybe even sooner we’re gonna have AMP Story plugins that we can just install on our WordPress websites.

So if you found this useful then share it with others who might benefit, too.