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Facebook Removes 'Audience Reach Estimates' for Custom Audiences

Facebook Removes ‘Audience Reach Estimates’ for Custom Audiences

A massive Facebook exploit has been discovered and it’s gonna impact the way advertisers use the platform. Facebook has now stopped showing Audience Reach Estimates for any campaign that’s using a Custom Audience as part of the targeting. The exploit potentially allows data brokers to build comprehensive profiles of individuals inside Custom Audiences. Considering the …

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