Facebook Retargeting Builds An Email-List Fast

Today I’m gonna show you how to do Facebook retargeting. This is really good if you’re building an email list.

It works like this:

When someone visits your website the Facebook pixel will fire. And the next time they visit Facebook we can display a custom advert to them. You might use this to advertise your lead magnet.

In a previous video, I showed you how to make a pixel and install it on a website:

The pixel is now firing and collecting data, this lets us create a custom audience and then make an advert specifically for that audience.

I’m going to give you the main touch points on how to do that.

Creating a custom audience

So here we are back in Facebook and we are gonna target people who have visited the website – and nobody else.

This makes our campaigns very effective very targeted and you know fairly cheap to run:

We can do some fairly clever things here but for the purpose of simplicity I’m just gonna target everybody who visited the website in the last 180 days:

Creating your Facebook advert

Then we need to choose an objective so I’m just gonna choose traffic for the moment for the purpose of simplicity for this post:

Now we can go ahead and create the type of advert that we like.

We can choose our daily budget we can really get down into creating the advert that will be displayed specifically to the people who have visited our website:

Building your email list

So what kind of advert might you want to create with this?

Well, you might want to offer people a lead magnet to pull leads into your email list and run them through your sales funnel.

This could be a very good starting point for you.

We use blog content as as a way to lure people into your website – we give them value for free upfront.

While they’re visiting your website we pixel them so we can retarget them and follow up.

Because they are now warm to us and they know who we are, visitors are more inclined to subscribe to your email list.

Of course, using custom audiences we can we can avoid displaying the advert to people who have already subscribed.

I’ll make another post all about that in the future, but for the purpose of simplicity I just wanted to show you how to get up and running with a basic retargeting campaign.

The great thing about is, you can start using today – literally within minutes you can start building your email list more efficiently.

I hope that your campaigns work out really well, and you drive a lot more leads into your funnel as a result.

Boost your sales by reducing shopping cart abandonment

Today is all about shopping cart abandonment because I’ve seen some quite troubling stats today.

According to new figures, 74% of shoppers are abandoning their carts before they finalise the purchase.

I’m going to give you 5 tips to help you save the sale and maybe put more money in your pocket as a result.

Be your first customer

So the first tip I’ve got for you is to actually go through the shopping cart yourself.

Listen, I’ve been involved in e-commerce building e-commerce sites since the very beginning – since the 90s. Checking the cart works, from top to bottom, and finding weaknesses is an immediate way to boost your sales.

Maybe if you have a new shopping cart online and you’re not getting the sales you expect, just go through the process and become your own a customer to test it out properly.

Location Cookie

Secondly, have a look at this little chart:

56% of people leave the shopping cart because they are presented with unexpected costs.

And that brings us to my second point; check the tax and the shipping costs to make sure that they are appropriate for the user.

How you do that is you use a cookie a location tracking cookie.

That make sure the shopping cart knows whereabouts in the world your customer is, and then provides them with the correct tax and shipping information.

Price match guarantee

And then the third tip that I’d like to give you is something that we see the big guys doing a lot of at the moment which is price matching.

Make a deal with your potential customer promise them that if they find the same item cheaper elsewhere on the Internet you will pay the difference.

This kind of guarantee can have a dramatic increase on your bottom line.

I know it’s not always possible if you drop shipping, but if you can offer that as a guarantee I would strongly recommend you at least test it.

Inject urgency

The fourth tip that I’ve got for you is to use scarcity use urgency.

What you could do is show that the number of items you have left in stock or you could have a time-limited special discount.

Now let me say something about using scarcity, it can lead to buyer’s remorse.

That can happen because you’re putting pressure on people to purchase which in itself is okay, but if they’re doing it in a panic state and they’re not really thinking about their needs then the loss aversion driver has kicked.

Then the day afterwards, or a few hours later they may have gone through the process again in their mind and wondered if they’ve made a mistake.

And that’s where buyers remorse comes in. So if you use an urgency or scarcity that is something to consider.

Follow Up

Then the final tip that I’ve got for you is to follow-up.

Now this is such a massive area I could probably make 10 videos just on the follow-up sequence.

But for simplicity sake, chances are you will have their contact information and you can send them a reminder.

And then another really effective way to follow-up is through Facebook Custom Audiences.

The next time they’re on facebook they’ll see a little reminder about their intended purchase.

You could also include urgency and offer a fast-action discount.

I would say it’s probably not a good idea to train your customers to expect a discount in that way, but certainly use Facebook Ads to follow-up and remind them that they forgot to complete the checkout process.

So there you go, I hope you’ve found these 5 little tips to be useful and use them to increase more profit as a result.

Are you a creepy digital marketer?

Ouch. I know that sounds like harsh headline, but creepy marketers are EVERYWHERE.

You see them every day.

They’re the guys who relentlessly send you hyped-up offers.

They think upselling means holding back essential components, until you spend more money.

They’re the guys who brag about making tens of thousands of dollars a month, but only sell ‘make money’ products.

They reek of desperation.

Yup, creepy marketers have no chill.

In the dating scene, they’re the equivalent of the people who proclaim their love for you during a first date. Yikes, right?

But at the other end of spectrum there’s another type of marketer, the pathetic guy, he has too much chill.

He’s the guy who insists you should work for free, purely for the fun of it.

He’s the guy who tells you to just create loads of content and not to worry about making sales.

In the dating scene, these are the people stuck in the friend-zone.

They’re great at giving gifts and making you feel good, but they suck at making a move.

Chances are, in your email inbox right now you’re dealing, or worse, listening to, one of these guys.

They are the most common type of marketers; the ones who don’t really know what they’re doing.

And in either case, they ain’t getting action.

But you’ll find the rest of us somewhere in the middle, caught between those two extremes. But we know the right moves and we know how to jive.

We create content, we deliver value, but we also know our worth and expect to feed ourselves.

So along with all the awesome stuff we give out, we also point the way towards even more valuable content.

This is the right balance, between being creepy and pathetic.

The right balance

The best marketers understand this stuff is just like any other human relationship.

We have to make sure that a prospect understands why our products is desirable, and they need it. It’s our job to make that info crystal clear.

Then we have to establish trust, so when we tell a prospect that our product CAN solve their problem, they believe us.

Think of it the same way your relationship evolves with a romantic partner.

Ryan Deiss explains it really well. He’s not the first to liken a business relationship to a romantic relationship, but his analogy is the best I’ve seen.

Imagine all the parts of a successful sales funnel, from lead magnet to the return path.

Now imagine the romantic relationship equivalent. It might look something like this:

  • Lead Magnet – ask for her phone number
  • Tripwire – start dating
  • Core product – in a relationship
  • Profit booster – getting married 
  • Return path – weekly date nights

Just like a romantic relationship, we don’t dive in straight away with the heavy stuff.

But we don’t sit around waiting for things to happen, either.

We don’t start asking our prospects to invest $1,500 in a monthly coaching program straight away.

We warm them up. Show them how we can benefit them, and ask them to take small risks.

Trust is built up over time, but the good news is it doesn’t take months, like dating does.

The trust to go from subscribing to your email list, to dropping $1,500 on a coaching program CAN happen fast.

Sometimes it happens in minutes, if your funnel is configured right.

But for most prospects, there will be at least a few days in between the steps.

The truth is, marketers who get the balance right are in the minority.

Which is great because we get the best of both worlds; we get to become a force for good in people’s lives while making a living from something we enjoy.

Sure, it takes a little longer to do things this way. But the end result is a stronger businesses that stands the test of time.

How to get your traffic to spend like crazy

Today I’m gonna show you the EXACT strategy I use to introduce myself to new website visitors, turn them into email subscribers, and eventually happy students.

To help explain it in the best way that I can, I’m going to colour-code every stage of the process.

And hopefully by the end of this post you’re gonna know how to:

  • Increase your traffic
  • Build your email list faster
  • Get more students

All good?

You can watch the video above if you like, there might even be a diagram to help. Or maybe, if you’re more into all that fancy-reading stuff, there’s a blog post for the intellectuals.

But first, here’s a little refresher in what traffic temperature is, and why it matters. This important if you wanna sell stuff online.

Traffic Temperatures

  • Cold traffic = doesn’t know who you are, or anything about you
  • Warm traffic = kinda knows who you are, like what they see
  • Hot traffic = these guys buy your stuff like it’s going outta style

Funnel Stages

So we got 3 levels to work with. These just-so-happen to line up perfectly with the stages of a basic sales funnel.

  • Awareness = they read your blog for the first time
  • Acquisition = they subscribe to your email list
  • Conversion = they buy your product

Ok, now that we’ve got that outta the way, let’s get down to the nitty-gritty and make some sales.

Obviously we need a piece of killer content for every traffic type, at every stage of the funnel. How do we get that content?

Where Do You Start?

We start at the end result of what you wanna achieve. So I’m gonna assume that you’re selling products and the end result you want is a sale.

You don’t have to make any new content for this, and that means you can get more from less. Your existing content is gonna do just fine, if it’s related to information or e-learning.

This will work great with videos or ebooks, so take your product and split it up into smaller chunks.

Take one of the chunks and turn it into a lead magnet.

This makes sure that your product is highly desirable to the people who have subscribed to your list. So naturally, your sales are going to increase. KABOOM!

But wait, how are ya gonna get targeted people (people who are REALLY interested in your stuff) to subscribe to the email list?

We repeat the process, but this time with the lead magnet. So we split it up into smaller chunks and turn one of the pieces into an epic blog post.

Epic? I’ll run you through it in a second, it’s pretty easy.

But first an example is in order.

An Example

So let’s pretend your product is all about maintaining a tropical fish tank, but it can be about anything you like.

The curriculum might look like this:

  • Tank sizes
  • Pumps, filters & thermometers
  • Treatments & additives (lead magnet)
  • Fish species 

In this instance, we take the module about treatments & additives and turn it into a lead magnet.

Now that’s a fairly valuable lead magnet, right? So we repeat the process and split it up further:

  • Treatments & additives
    • Foundation powder (epic blog post)
    • Water conditioner (lead magnet)

Now we’ve got a piece of content for every stage of the funnel.

The blog post is an ideal way to pull new traffic to your site (cold), the lead magnet is great to entice people to subscribe to your list (warm), and your product is attractive enough to covert them into buyers (hot).

See how it works?

What’s happening here is this; your blog post is giving your audience absolute value up-front, for free. But it doesn’t have everything they need – if they want to ascend further and get more value from you, you’re giving them the opportunity to subscribe to your email list, where they can get more detail.

It’s important to NOT pull a bait & switch here (or anywhere else, ever).

You can now easily transition the conversation and move cold traffic from reading a blog post, to becoming a prospect, to becoming a customer. And you didn’t have to get all weird or hypey to do it.

Chances are, your subscribers will be fall over themselves to buy your product because it meets their needs perfectly.

  • Blog post – cold traffic
  • Lead magnet – warm traffic
  • Product – hot traffic

But where do you get traffic from? Here’s what’s working for me.

Oh, and I promised to show you how to make your blog posts epic.

Epic requires a bit more work, but it’s worth it. Check this out.

Bonus Tip

When it comes to the blog post it’s important that you deliver really good stuff.

Give part of the solution, a little victory that makes them wonder what kind of awesome content you’ve got for them locked away behind the scenes.

How do you make sure your blog post is the best it can be?

When you’ve got it all written out and you know it’s a good post, spend at least another hour working on it.

Add some downloadable content, or make a shareable image, or turn it into an info graphic. Do something that massively increases the value.

That’s how you take a good blog post and turn it into a great one, that encourages people to subscribe to your list, who want to become your customers.

And that, my friend, is real life alchemy.