Frustrated? Well, that’s an understatement; I was livid, on the verge of throwing in the towel. In that moment I’d convinced myself that all this blogging malarkey was just nonsense. Just a pipe dream; something for other people to figure out, but not me. I’d tried everything I could think of, nothing worked. But the thing …
How To Monetize Your Blog The Right Way (Even If You Have Low Traffic) Read More »
Today you’re going to learn how one marketer increased his sales by 206% month after month, and how he increased his click-through rate from 5% to 9%. He did it using branding and creating a legend. I’m going to look at a book by the legendary Ben Mack, called Think Two Products Ahead and examine a case …
Case Study: How Joost Increased His Conversion Rate By 206% Per Month Read More »
Most people screw up their sales copy, but are you one of them? I’m gonna show you what most people get wrong and the 3 most common mistakes people make that kill their sales. So let’s get down into it. What’s the Point of Sales Copy? Firstly, what is sales copy REALLY all about? What …
How do you deal with serial refunders? I know it’s hurtful, it’s painful and I know it’s insulting. So I’m gonna show you how you can deal with serial refunders and other negative people. A couple of days go I received an email from a subscriber who feels like he wants to quit because their …
Today I’m talking about the Guardians Instagram account and it’s phenomenal growth by 57% in just one year over 800,000 followers on the account. So the funnel works like this; they use Instagram to lure people in to their funnel so they create engaging content for free in the hope that those people will become readers …
Case Study: How to get Followers on Instagram for Free Read More »
Today we’re gonna talk about features vs benefits because if you know the difference you can easily make your conversion rate explode. The fact is, for persuasive sales copy we need to use both features and benefits. On my journeys around the persuasion-underground I’m seeing lot of people make mistakes with this stuff. And I …
Features vs Benefits: Write more Persuasive Sales Copy Read More »
Today I’m going to tell you the secret to writing killer headlines. For this we’re using a book called Breakthrough Advertising, by Eugene Schwartz. This just happens to be the most sought after copywriting book in history. In fact, there’s a brand-new copy on Amazon right now for £1,200 pounds. But you don’t have to …
How to Write Killer Headlines that Trigger Mass Desire Read More »
Today I’m going to show you how to make a tripwire product. This is part 7 of the Profit From Your Passion training course. Tripwire products are low priced items that you can offer your email subscribers immediately after they subscribe to your list. It’s a good way to get them from your freebie-seekers list, and onto …
Today you’re going to learn how to make an online course. This is a big milestone in the Profit From Your Passion training series, as we reach part 6. As you already know, monetizing your website properly (for the longterm) is hard and it takes time. But when you commit to creating information products and online courses, you can reap …
Today is the second part of the Profit From Your Passion series, where you’ll learn how to monetize your website. In this chapter you’re going to learn the perfect product framework for creating digital products. This is the first starting point – to think about the end point, the actual product that we’d like to sell. …
Today I’m gonna show you how to do Facebook retargeting. This is really good if you’re building an email list. It works like this: When someone visits your website the Facebook pixel will fire. And the next time they visit Facebook we can display a custom advert to them. You might use this to advertise your lead magnet. In a previous …
Today is all about shopping cart abandonment because I’ve seen some quite troubling stats today. According to new figures, 74% of shoppers are abandoning their carts before they finalise the purchase. I’m going to give you 5 tips to help you save the sale and maybe put more money in your pocket as a result. Be your first customer So the first …
Boost your sales by reducing shopping cart abandonment Read More »
Here’s the take-away: If you want more profit from Black Friday, you gotta send your promotional emails on Thursday instead. Ouch. I know that cuts into the holiday festivities. So why should you send your promo’s the day before Black Friday? According to new research from Constant Contact, open rates are higher the day before, …
How to promote your Black Friday & Cyber Monday deals Read More »
I’ve noticed an interesting pattern recently. Obviously there’s no shortage of people who want to make a living online, but it’s no secret that the number who actually achieve it is small, in comparison. I’ve seen patterns emerge in both groups, and I think I’ve found a few common threads. So what gives? What’s stopping …
Today I’m gonna show you the EXACT strategy I use to introduce myself to new website visitors, turn them into email subscribers, and eventually happy students. To help explain it in the best way that I can, I’m going to colour-code every stage of the process. And hopefully by the end of this post you’re …
