Monetize your blog

How To Monetize Your Blog The Right Way (Even If You Have Low Traffic)

Frustrated?

Well, that’s an understatement; I was livid, on the verge of throwing in the towel.

In that moment I’d convinced myself that all this blogging malarkey was just nonsense. Just a pipe dream; something for other people to figure out, but not me.

I’d tried everything I could think of, nothing worked.

But the thing is, my metrics looked solid. Traffic wasn’t a problem, but making an income from it was a struggle.

And it still took years for things to ‘click’ properly.

So today I want to give you a shortcut and maybe it will save you years of the same struggle.

You’re about to learn how to monetize your blog the right way.

And I’m going to take you down a slightly different avenue than you might be expecting.

Phew! You Can Forget The Usual Suspects

Pretty much every other blog post about this stuff will tell you to monetise your site with CPM (banner ads / Adsense) so we’re going to avoid that today, and we’re not going to worry about Click Through Rates (CTR) or ‘earnings per impression’.

Instead, we’re going to focus on building a machine a system that will monetize your website the right way – even if you don’t have much traffic.

Other common monetization strategy we see bloggers raving about is sponsored posts and product reviews, both of which require you to have a real high-traffic website if you want to make decent money from it.

Today we’re going to look at a method that works or even if you have a low traffic blog. I know people who are making a killing from this, even from around 50 visitors a day.

And that’s because it’s the right kind of traffic; ultra targeted.

The System Perfect For Low-Traffic Blogs

That means you’re going to do pretty well from this method, without too much extra work; you’ve already done the hard bit.

I know that because this is the exact system that use on most of my websites now, so I’m speaking from hands-on experience.

For example, I’ve built websites that have huge followings… tens of thousands of people visiting every single day, while some of my others websites (that I spend less time on) receive less than 100 visitors a day.

So this works right across the board, no matter where you’re currently at with your blogging journey.

To help me illustrate this I’m going to examine one of my students’ websites.

Sanjay sent me an email asking if I had any advice to help him monetize his blog so of course (because he’s one of my students) I’m going to go out of my way to help him out.

And as a result you might benefit from this too.

Common Problems You Didn’t Know Existed

So, this is Sanjay’s blog, and we’ve got a few problems here.

The first one really leaps off the page, can you see what it is?

Sanjay isn’t collecting email addresses.

This is important.

Ok, looking at this page there’s some awesome space at the top, and I would do is replace that space with an opt-in form and a strong call to action.

Typically, you’d offer some kind of freebie in exchange for email addresses, this is called a lead magnet, or an ethical bribe.

Secondly, instead of using the empty sidebar space (that’s waiting for banner ads), I would also use that space to start collecting email addresses.

That gives blog visitors at least two opportunities, above the fold, to subscribe to your email list.

Now, it’s easy to start collecting email addresses but that advice on its own is a little bit useless unless we know exactly what your
blog visitors want.

How to Listen To Your Visitors

Finding out what your visitors want is easy, and you don’t have to ask them either – they’re already telling you, once you know how to listen.

How do you listen?

By looking at the right metrics in Google Analytics because all the data we need to know is already there for us.

Why don’t we run a survey?

Well, we can – and it’s a good idea if you have a sizeable following that’s willing to give you honest feedback, but I’m going to assume that you don’t have a massive audience yet.

So we turn to Google Analytics – the data is solid, and it gives us an accurate picture about our blogs.

And there’s only 2 metrics that we really need to pay attention to, at this stage.

First, take a look at the most popular pages on your website.

This tells you exactly what people want and why they’re coming to your website.

Secondly, we can look at the most popular traffic sources – then we know what type of content our visitors are consuming before they land on our blog.

Smart Lead Generation

There are two strategies when it comes to collecting leads on your blog.

The first way is to have one general lead magnet running across the entire site.

This is the easiest way to get up and running. Start with one lead magnet that solves one problem.

Another way to do is to segment your traffic and run different lead magnets for each topic you cover. For example, you could create a specific lead magnet for each of your blog categories, so it becomes highly targeted and matches each article.

If you were to go down this road, I would encourage you to choose the most popular categories to begin with.

Listen if you’re not willing to invest in an email marketing platform at the moment you have plenty of free options out there:

  • MailerLite
  • SendinBlue
  • MailChimp

I haven’t used any of these personally so I can’t vouch for their ease of use, or deliverability.

If you’re willing to stump up a few bucks then I can recommend:

  • Aweber
  • ActiveCampaign
  • Kartra

Out of those, the ones I recommend most are ActiveCampaign or Kartra – they have the most advanced features, but they might be overkill.

And read the Terms of Service of every single platform before signing up and before following my advice.

It’s your duty to make sure that they allow the stuff that I’m going to suggest, the ToS can change overnight.

Ok, now I’m going to assume that you have your email platform selected, you’re up and running (with the opt-in forms on your site) and collecting email addresses.

The Marketing Funnel

You’ve probably heard of marketing funnels, (they’re sometimes called pipelines).

Here’s an easy way to understand funnels; you only really need to know three parts – although some insist there’s at least nine parts, I like to keep things simple.

We’ve got:

  • Top of the funnel (ToF)
  • Middle of the funnel (MoF)
  • Bottom of the funnel (BoF)

And each stage of the funnel has a corresponding type of traffic:

  • Cold traffic (ToF)
  • Warm traffic (MoF)
  • Hot traffic (BoF)

Let’s go through each stage, so you get the full picture.

Top of Funnel

At the ToF stage were we are making visitors aware of their problem; this is the awareness stage.

Your visitors might be asking search engines ‘how to’ questions, for example “how to monetize my blog”.

See what I did there? Now you’re getting it.

It’s the first point of contact with you; your blog posts should be ToF content to attract the right kind of visitors.

Once they’ve landed on your blog, received value from your content, it’s time to move them down to the second stage of the funnel; MoF.

Middle of Funnel

This is where your lead magnet steps in.

We can use the ethical bribe to entice visitors to subscribe to the email list.

This is the interest stage of the funnel.

The lead magnet should be something closely related to the ToF content. We could use short ebooks, cheat sheets, checklists, videos, mini courses, there are dozens of lead magnets we could use.

No matter what format you choose, it must be desirable to your visitors and deliver a quick win.

Pro tip:

If you embed affiliate links inside your lead magnet, you can generate extra profit.

But that’s not the MOST effective way to increase your revenue. Which brings us to the BoF stage.

Bottom of Funnel

Ok, let’s stop and take a look at the journey you’ve just taken your visitors on.

You’ve educated them about a problem, and given them a quick win to help them solve it.

You’ve delivered a lot of value, for free – and you haven’t asked for anything in return. You’ve started to build a relationship with them, and demonstrated that you’re able to help them.

So now at the bottom of funnel stage we’re explicitly asking them take action and buy something.

This can be your own product, a service, coaching, or affiliate offers.

At this stage the traffic is at its warmest and (ideally) ready to move forward.

But only a small percentage will actually do that.

Remember they can always choose to do nothing – and that’s what most people will do, they’ll continue to struggle. Or they’ll move onto someone else, and that’s fine too.

We only need a small number of people to take action, anyway.

So to re-engage the people who initially said no, which is the majority, we need to have a follow up sequence.

The Follow Up

This is where you make the most of your money, it’s through the back end of a funnel.

It’s the invisible stuff that we don’t really see unless we’re in a funnel.

I’m going to show you how to do that now. Let’s build the actual engine that drives profit.

This is the process so far; a visitor lands on your blog post, then they will fill-in your opt in form.

Now two things will  happen.

The first one; they’re redirected to Thank You page or a Sales Page. They have the immediate option to buy.

The second thing; they’re added to an email list.

Most people will not be ready to buy so they’ll go directly to their inbox to get the free download you sent them.

And that’s okay.

So we send them a series of high value emails to continue building the relationship and increasing the trust.

I recommend giving LOTS of value in that email sequence.

Useful, actionable information that your leads can get results with is best.

Once you’ve delivered enough value, you earn the right to pitch. People will tolerate sales pitches if you provide enough value first.

In most instances making the pitch is pretty easy because you’re just making a product recommendation that matches with the value you’ve already delivered.

Here’s a few angles you could use:

  • Day 1 – ‘Download your free report’
  • Day 2 – ‘3 easy to ways to X’
  • Day 3 – ‘7 common mistakes’

Inside each email you can embed affiliate links to relevant products.

It can be a different product recommendation in each email, or it can be for just one. That’s entirely up to you.

And you can run this type of campaign for as long as you like.

It’s an incredibly profitable engine to build.

The Entire System

Here’s how it looks when it’s completed:

It’s a pretty simple and elegant system when we zoom out and look at the bigger picture.

Ok, this is going to take a little bit of time to get up and running it’s gonna take you a couple of hours to put all the pieces together, but once you know what your visitors want and you know how to help them – that is where you will make your money.

All you have to do is break it down step by step, into little manual manageable chunks.

Each chunk, which I’ve given you here, is easy to do.

So go ahead and get an opt-in form installed on your website.

Find a relevant offer on ClickBank (or even on Amazon if you don’t mind earning 4% commission rate instead of a 50%).

Then give you blog visitors solid and actionable tips that help them move them forward.

Finally, follow up that value with a little pitch.

This works really well.

Just look at anyone who’s successful online and you’ll probably notice they’re all doing this kind of thing.

And doesn’t matter if they’re running traffic straight to a squeeze page or to a blog post, this is the system most successful bloggers are using.

Retargeting Campaigns Demystified

One of the best ways to get traffic to your website, quickly, is to use a Facebook retargeting campaign.

You’ll need to install the Facebook pixel – a small piece of code that ethically tracks your blog visitors.

It works like this; when a visitor lands on your blog it tells Facebook about it.

If you have a retargeting campaign set up, you can have an advert displayed to just those people on Facebook, through creating a custom
audience.

You can also create a lookalike audience based on your visitors, but that’s beyond the scope of this post.

So to make use of this info could be to run an advert that promotes your lead magnet to all the people who didn’t opt-in while they were on your blog.

Because these visitors are now warm, they know who you are, they’re more likely to subscribe.

And since you’re only using a custom audience it means your costs are going to be low and you’re not going to spend a fortune on Facebook ads with this method.

It’s a quick and easy way to get traffic.

What’s Next?

Next I want to show you how to get more traffic to your blog, using free methods.

I’ve got a free video series that’s going to give you brand new traffic methods that you’ve probably not seen before. You’re going to learn how to build an audience quickly, I’m going to show you how to double your traffic instantly.

If that sounds good you can get the free training here and start driving traffic to your website today.

3 Mistakes that are Killing Your Sales

3 Mistakes that are Killing Your Sales

Most people screw up their sales copy, but are you one of them?

I’m gonna show you what most people get wrong and the 3 most common mistakes people make that kill their sales.

So let’s get down into it.

What’s the Point of Sales Copy?

Firstly, what is sales copy REALLY all about? What is the point?

Sales copy is not about making things look, sound pretty or nice and brandable. That’s a common misconception that a lot of people have when they first start writing sales copy.

So if you goal is to make something brandable using sales copy then you are in trouble.

The number-one goal of your sales copy is to get your visitors to take action, and that’s it.

Forget about all the other stuff – the only point is to make people take action, so that could be a purchase, to subscribe to your email list, to click a link, or to schedule an appointment.

Whatever the most important thing that supports your business is that is the purpose of your sales copy.

That means you have to identify the number most important action that your visitors need to take.

I’m going to give you the 3 most common mistakes that kill sales or prevent the action from being taken.

Irrelevant Features & Benefits

The first one is using irrelevant features and benefits.

I see this all the time. Only include features and benefits that your customers actually want.

Listen, I know how obvious that sounds but when you’re stuck writing copy and staring at the page I know what its like.

I do it too, I end up writing whatever pops into my head – without giving it too much thought, in that moment.

It becomes easy to just list a bunch of stuff because you think it sounds good.

Avoid the temptation to do that because your business, or your clients, or your customers, don’t want that stuff.

They just want customers, or whatever else you can do for them.

Put yourself in their shoes, think about their needs and how they would describe those needs.

Don’t say something like:

We will promote your Facebook page and get you more likes

Businesses don’t care about Facebook likes, they’re meaningless. What they represent is much more important.

Instead, say something like this:

We will put your offer in front of three to four hundred qualified customers every single day

And that’s a better starting point because you’re mirroring back the desires of your customers.

Lack of Specifics

That brings us to the second mistake that I see people making.

And it’s a lack of specifics.

We have to use language that is specific, that’s tangible and quantifiable.

For example you might be tempted to say something like:

Here’s how you can save money and get more financial freedom

Instead, you might try something like the:

3 easy steps to reducing $1,000 from credit card debt in the next seven days

So now we’re making a quantifiable and tangible promise that can be referenced.

You’re making an absolute promise with specific results.

Uninspired Bullet Points

The third mistake that I see a lot of people making is uninspired bullet points.

And I’m just as guilty of this at times.

It’s easy to list out the features, and include the benefits, but really the bullet point should read like a headline.

And it should also include an emotional trigger.

Don’t say:

Use this to increase your productivity

But do say something like:

The top-secret 5 minute routine that’s guaranteed to make you 200% more productive each day

Now we are making specific claims that promise quantifiable results and we’re laying benefits with an emotional trigger.

In this case I’m using curiosity.

Free Copywriting Course

While creating for you, I had an idea. I think this is going to become part of a bigger copywriting course.

I’m gonna make it free and I’m gonna put it on YouTube, or on the podcast, or I’m going to use it as a lead magnet.

The fact is, I’m probably I’m gonna do all three of those things.

If you’re interested in obtaining that free course, check out my Youtube channel here.

How to Deal with Serial Refunders

How to Deal with Serial Refunders

How do you deal with serial refunders? I know it’s hurtful, it’s painful and I know it’s insulting.

So I’m gonna show you how you can deal with serial refunders and other negative people.

A couple of days go I received an email from a subscriber who feels like he wants to quit because their refund rate is higher than he expected.

He said that it feels  soul-destroying and he doesn’t think its fair.

And now he is unsure if wants to continue on the entrepreneurial path as a result.

Listen, I’ve been there too and I know what it feels like when you help someone out, you give them your time, and it feels like they are just taking advantage of your good nature when they ask for a refund.

I know how soul-destroying that feels, and I know how unfair that can be.

But refunds are just part of the business.

And we have to accept them, we see them as an opportunity to learn.

I’m going to walk you through some of what I’ve learned in the last ten years, since I started selling digital products.

Refunds are a Sign of Success

First of all refunds are a sign of success.

It’s a sign that people are buying your stuff.

But f you are adamant that you do not want to issue refunds (which I strongly advise against) you can fight them by showing evidence that your product has been downloaded.

However it’s going to be up to your payment processor to decide if they take your side or if they side with the buyer.

Personally, I would advise against going down that road.

If you offer a guarantee on your sales page then you will increase your conversion rate.

Of course a small number of the people who buy from you will do so with the intention of stealing the product.

Refunds are an Opportunity

I think its best to just accept that it’s a cost of doing business, and I also think you need to actually feel the pain of issuing refunds – at least for a little while.

When you feel the pain of refunding you have an opportunity use that pain to improve your product.

Once you feel completely happy with your product, and you’ve experienced the pain and used it to improve your offer its smart to have a system in place to deal with the refunds, for the longterm.

But why do people refund from us in the first place?

Why do People ask for Refunds?

Thankfully only a small percentage will refund, and an even smaller percentage of those are serial refunders.

Basically most people are honest.

Most people are happy to buy something of value at a reasonable price, and be happy that the deal is done.

But of course there is a small percentage that won’t be happy with that.

  • They’re not be happy with the product
  • It might not match their needs
  • They might feel like they’ve been oversold
  • Or you’ve under-delivered
  • They could be suffering from buyer’s remorse
  • Or they’re just being a dick

When it comes to refunds by industry, digital marketing and weight loss products seem to have the highest refund rates.

And that might be because people’s expectations are too high.

Usually that is our fault. Sometimes we hype things and set unrealistic exceptions.

You’ve seen those outlandish claims and promises, right?

So of course customers are gonna refund if they feel like they’ve been lied to. So they’re perfectly within their right, and I completely support refunds in those kind of instances.

But it is going to have to be your decision, if you decide to issue a refund and then decide if the request is legitimate or not.

Two Types of Refunder

Most people will have a legitimate issue.

But some people will just want to steal from you, consume your time and take your energy.

I’m going to show you how to deal with those negative people in a second, but you have to make a decision about what type of refunder you’re dealing with.

Remain Professional

Remember to be professional in you dealings with them at all times.

Acknowledge the request, and then respond after it’s been processed.

Ask how it the Product could be Improved

If you think they have a legitimate gripe, then ask how the product could be improved.

This will help you find flaws, and give you the opportunity to make a better product.

If you don’t think it’s legitimate, then have a system in place to deal with those people.

Remove Serial Refunders from the Sales Funnel

Take immediate action to remove serial refunders from your entire sales funnel.

That means removing them from your email list, and any other way that they might receive sales messages.

An effective method is to block them from making future purchases.

Industry Block Lists

Before 2011 block lists did not exist.

Block lists prevent serial refunders from purchasing any vendor on their network, using the same block list.

There are of course ways to game the system but it’s a good deterrent and it puts a lot of people off because they know that they will be blacklisted and prevented from buying products from other people who use the same block list.

You’ve Dodged a Bullet

A positive way to look at refunders it to remind yourself that you’ve probably dodged a bullet.

If someone asks for a refund remind yourself that you’re effectively paying them to go away.

Remember that you only have a responsibility only to paying customers, not to the refunders.

So once you’ve issued the refund, they’ve been removed from your funnel, cease contact with them forget about them and move on.

I like to see it like a weight has been lifted that allows you to focus more on the people who do matter – the ones that value you content, your time and value your knowledge.

Use refunds as an excuse to give extra value to your existing customers.

It’s a way to turn that negative energy into something positive for your customer base.

I’m going to call it a day, if you’ve found this useful share it with your network.

How to get Followers on Instagram for Free

Case Study: How to get Followers on Instagram for Free

Today I’m talking about the Guardians Instagram account and it’s phenomenal growth by 57% in just one year over 800,000 followers on the account.

So the funnel works like this; they use Instagram to lure people in to their funnel so they create engaging content for free in the hope that those people will become readers of their website and starting using their apps.

And then, eventually, those people will become paying members of the website.

That’s the basic structure of their funnel.

They achieve outstanding growth by focusing on core guidelines; to target a younger demographic.

So they are focusing on environmental issues, human rights issues, and animal welfare.

And they are also focusing on solutions – where other news organisations just focus on problems.

What are the mechanics of this?

How are they really achieving this kind of growth?

Well, they actually have a team of three people posting content every day – and then they have another entirely separate team that focus on distribution.

They also have journalists, video producers, and designers who all contribute content on the Instagram account and this really mixes things up and it keeps things interesting.

But it does make having a consistent editorial style a little bit of a problem for the Guardian.

The team, on average, post three pieces of content to Instagram per day.

And it’s a mix of original content that’s designed specifically for Instagram, and then they use existing content from the website, and then they also make sense some third-party content so they might use content from independent filmmakers.

They also have reoccurring Instagram stories.

These are really powerful because they hook people in and keep people interested in the brand.

One of those weekly stories is called ‘fake or for real’ and they ask Instagram followers to guess whether a story is fake news or not – and then a journalists will reveal the truth about the story.

And each one of those stories gets around 50,000 views per week.

Another story that they use on a regular basis is called ‘Brexit bites’.

This takes a complex issue like Brexit and simplifies it down to make it easy for their followers to understand.

So there you’ve just got all the main elements of a strategy that the Guardian newspaper are using to increase their Instagram following.

If you’ve found this useful then remember to share it with others –  they’ll probably be thankful that you have, and it helps me out a little bit too.

Features vs Benefits

Features vs Benefits: Write more Persuasive Sales Copy

Today we’re gonna talk about features vs benefits because if you know the difference you can easily make your conversion rate explode.

The fact is, for persuasive sales copy we need to use both features and benefits.

On my journeys around the persuasion-underground I’m seeing lot of people make mistakes with this stuff.

And I get it, it’s easy to become confused when it comes to features and benefits.

I’m seeing a lot of copywriters, albeit mainly newbie copywriters, listing out features instead of benefits.

Or on the on the flip side, I see other copywriters listening out benefits but not including features.

Using Both Features & Benefits

And we really need a good mix of both because the old adage is ‘features tell, benefits sell’.

I’m also gonna take it a little step further and say that we really need to lace our sales copy with emotional benefits – and that is really what’s gonna make or break your sales copy.

So it’s your job to flood your sales copy with powerful emotional triggers that act as benefits.

I say that we need both features and benefits because we need to appeal to both the logical side of the brain and then we need to appeal to the emotional side of the brain.

We have to embrace both of these because they are both big drivers when it comes to making decisions.

We use the features as the logic and then we can use the benefits as the emotion.

Features vs Benefits

But what’s the real difference between a feature and the benefit?

Well, a feature is something about your product.

It’s the what.

For example if you have a cordless drill the feature might be that it has a variable speed.

The benefit is what the advantage is for the customer.

It tells why the feature is a good thing.

So variable speed might give you the benefit of greater control or more accuracy or a greater degree of precision.

That’s the main difference between features and benefits but if you can then attach an emotion to your benefits too.

If we’re using the drill as an example the variable speed means that your customer won’t make any embarrassing mistakes or they won’t feel as much frustration using the drill.

Now for you to find out the real emotional triggers for your products you’re gonna have to ask yourself three questions.

3 Vital Questions

The first thing you have to ask yourself is:

What does it do?

And then the second question is

Why is that a good thing for your customer?

Maybe it saves time or maybe it makes them more money or maybe it helps them look good.

And the third and possibly most important question that you have to ask yourself is:

How does that make them feel?

There you will have the main emotional trigger that you can use as a benefit to sell your product.

Features vs Benefits Structure

Typically we would list out feature followed by the emotional benefit.

You’d structure is as a feature then benefit, feature then benefit.

And we would typically do this in bullet point fashion.

I actually have got lots of information for you about the nature of bullet points – it’s a really fascinating area that we can delve right into, and I will do that in a future post.

But for now use feature followed by benefit, followed by feature followed by benefit.

And this appeals to both the logical and the emotional drivers in the mind, resulting in a much higher conversion rate.

So there you go I hope you found this useful I hope you use this information to skyrocket your conversion rate.

If you’ve found it useful then share it with others who might also, erm, benefit. And they might be thankful to you for it – and it helps me out too.

How to Write killer Headlines

How to Write Killer Headlines that Trigger Mass Desire

Today I’m going to tell you the secret to writing killer headlines. For this we’re using a book called Breakthrough Advertising, by Eugene Schwartz.

This just happens to be the most sought after copywriting book in history.

In fact, there’s a brand-new copy on Amazon right now for £1,200 pounds. But you don’t have to spend that much to find out what’s inside.

How to write killer headlines

So I’m gonna give you a quick lesson from this book because I think this is stuff that everybody needs to know about.

I’m gonna simplify it, and I’m gonna put my own spin on it with my own twist – that’s unique to Profit Copilot.

The very first lesson I’ve got for you it’s all about desire. Specifically how to use desire in your headline.

The truth about desire

Breakthrough Advertising says something very true, that you cannot create desire.

You can only tap into and exploit existing desire and direct that towards your product.

Now this is a fundamental mistake that a lot of copywriters and Internet marketers make.

They try to manufacture a desire for something that doesn’t exist.

So your job is to really locate the desire that already exists and then redirect that to your product.

You see, you might have the best product on Earth and it might give your audience absolutely what they need.

But that doesn’t matter. The only thing that matters is what the market wants – what they desire.

It’s not about what they need. We’re talking about mass desire.

Breakthrough Advertising says that mass desire is ‘a public spread of a private want‘.

What does that mean?

Well, when it comes to mass desire we’ve got two categories that things tend to fall into.

Types of mass desire

We’ve got ‘permanent forces‘, so it could be the desire to feel healthy.

And then the second category that we’ve got is ‘force of change‘ and these are trends and fads and things that change over time.

You have to decide which category your product falls into.

Is it going to be something that’s around forever and just a part of our natural human desire?

Or does it fall into the second category where it’s more of a trend with a beginning, middle and an ending?

Once you know that how exactly do you channel this mass desire to your product?

Simply put you’ve got to choose the most powerful desire that can be applied to your product.

Mass desire dimensions

Eugene Schwartz says we need to inject ‘dimensions’ into our headline, so we’ve got; urgency, intensity, and the demand to be satisfied.

Think about the urgency of the problem that your audience is facing;  think about the intensity of that problem, and the demand for that need to be satisfied.

Figure out how those three things relate to your product.

For example think about pain, arthritis vs a headache. They’re both pain, but very different types.

Also think about the staying power of the problem, think about the degree of repetition, and the inability for your marketplace to become satisfied.

How do those three things relate to your product?

For example, Eugene Schwartz talks about hunger.

We’ve got hungry as a starving need vs a different type of hunger which is just a craving.

Every product you promote will appeal to several dimensions but only one will dominate your headline.

This means you have get it right and you have to make sure that you are speaking to your market in a language that they can understand.

Then you’ll be you’re speaking directly to their desire, to their need.

And that creates an immediate connection to you and your message.

A three-step formula for killer headlines

When it comes to crafting the perfect headline for your advert there’s a little three-step formula that we can follow.

The first thing is to acknowledge the desire, then reinforce it, and then offer a way to satisfy that desire.

If you have all those three things in your headline, then you will speak directly to your market in a more efficient and effective way.

Then they’ll know that they are in the right spot at the right time on the right product to match their desires.

So there you go, I thought I’d just share a little lesson from Breakthrough Advertising, on how to write a killer headline.

How To Make A Tripwire Product

Part 7: How To Make A Tripwire Product

Today I’m going to show you how to make a tripwire product. This is part 7 of the Profit From Your Passion training course.

Tripwire products are low priced items that you can offer your email subscribers immediately after they subscribe to your list.

It’s a good way to get them from your freebie-seekers list, and onto your buyers list.

Tripwire products are awesome, so let’s get into this.

Benefits of Using Tripwire Products

One of the main benefits of using a tripwires product is to cover the cost of your adverts.

Because we’re eventually going to promote your stuff through advertising (it’s the best way to get traffic) using a tripwire product essentially makes sure that it’s free traffic.

The tripwire should be a low ticket purchase, and an offer that’s so enticing, that it covers the cost of advertising.

Another major benefit of using a tripwire is to build trust.

So it’s a great way for your customers to get to know you and start that relationship building process.

Typically, tripwires cost between $7 and $30 per sale.

When they’re within that range they can switch on the ‘buying mode’.

They’ve changed the conversation in your prospects head from IF they going to buy to HOW MUCH are they going to spend.

Obviously we have to deliver outstanding value in the product and try our best to overdeliver.

But we also use tripwires as a vehicle to up-selling to our main training course.

Remember yesterday we made an online course? Well the tripwire is going to promote that course so that helps you make more profit in the end.

So how do you structure your tripwire?

Well, I actually have a really good formula that you can just follow.

The Tripwire Creation Formula

The tripwire should make a promise to your customer.

Then you should show the end results of that promise.

Next you should include testimonials – even if that’s your own experience.

Then you gotta highlight common problems.

And then you get a bit personal and reveal your struggle.

Share your story because the story is what people will remember and that will help you to bond with your audience quicker.

Tell people where you’ve come from, and about the journey that you have been on.

People will want to share your success, so let them see that it is achievable for them too.

So once we’ve got all that content down inside the tripwire, the next thing we need to do is dispel some common myths.

This helps to position you as different to the competition.

Talk about things that are taken for granted, and then you dispel them. Explain why it’s wrong and give better alternatives.

And that’s where you give the solution.

This should be a really large section of your tripwire because this is where you actually given him the how-to information.

This should be actionable info to solve their problem.

Everything before the solution is all about their mindset.

You gotta them realise what the problem is and give them the self belief to solve it.

Don’t underestimate the power of everything that comes before the solution because your prospects to believe in themselves.

Think of it like you’re giving them the motivation and the determination to they need improve the situation.

Then once you’ve shown them how to get the results they need, you give them a call to action.

The Upsell

This is where you pitch your online course.

I would say keep the pitch to around 5% of the total content of your tripwire.

That’s because you don’t want to sell them an advert.

Give them absolute maximum value and then say: “we’re going to help you take the next step on your journey for long-term results”.

So how do we actually make a tripwire?

Tripwire Creation Tools

If you’re going to sell a PDF you can use Google Docs.

I really recommend using Google Docs because it means you can log in from anywhere with an Internet connection, or use multiple devices.

I’ll sometimes work at home on the computer and then I’ll take a laptop and sit in Starbucks and carry on working.

You could also use Microsoft Word, or even Canva.

What I tend to do is write out my content in Google Docs or Evernote and then I paste it into Canva and format it to make it look pretty.

I’ve actually got another video about Canva here.

Another option could be to do screen recording.

Screen Recording

I’ve done lots of screen recording, the very first online course that I made was made up entirely of PowerPoint slides.

You could use Keynote, Google Slides, or PowerPoint and then record your screen with ScreenFlow, Camtasia, or Screencast-o-Matic.

ScreenFlow is probably the best one that I have used so far, but it is for Mac only.

If you’re on a PC and you can afford it then go for Camtasia, otherwise Screencast-O-Matic is a really good budget option for recording your slides.

So there you go I hope you found this useful and hope that’s helped you to get everything you need to create your own tripwire products.

And you know what, this is just one more way of creating products in this Profit From Your Passion series.

I’ve given you 3 ways to create products, so you can just choose the ones that resonate with you.

Part 6: How to make an online course

Today you’re going to learn how to make an online course. This is a big milestone in the Profit From Your Passion training series, as we reach part 6.

As you already know, monetizing your website properly (for the longterm) is hard and it takes time.

But when you commit to creating information products and online courses, you can reap the rewards for years to come. They are assets that continue to profit many years later.

Just a few days ago one of my older products, from 6 or 7 years ago, made a sale – without any promotion from me. In fact I’d completely forgotten about it.

So let’s get started with making your first online course.

You Don’t Need To Be An Expert

It’s important to know that when it comes to making courses you don’t have to be an expert.

A lot of people fall down at the very first hurdle but you just got to be a few steps ahead of your students.

Just show them the journey that you’ve been on and allow them to follow you further.

That’s all you have to do.

Online Course Content

And then for the actual content of your online course;  remember the product creation framework?

We help your customers escape from a problem and then walk them through all the things they need to take to arrive at a solution, in the order they need to do them.

So go back to that product framework drill down into the next few steps and create content that’s based around that.

Make sure the content is ‘how-to’ and step by step.

If you are really stuck for content ideas just have a look on Udemy and other courses in your market.

Also look on forums, FAQ sections, blogs, Quora, Reddit etc and see what questions are being asked about your niche and what problems people need help with.

Online Course Format

Now when you’re actually making the course you can write a text document and convert it to PDF if you don’t want to use video.

You don’t have to write 200 pages or anything like that but it does have to have a lot of meaty content.

So we don’t want to make something that’s full of fluff.

We want to actually have highly valuable content in there that actually helps your customers to solve a problem.

While you can deliver that through PDF or a collection of PDFs, if you want to make more money then use video.

Also no matter what format you choose, you have to make sure that every module covers one particular task.

So we don’t have a video with a bunch of different topics in it.

We break it down into smaller chunks and that is so your customers can digest the information easily.

They can copy and replicate what you’re teaching them, and they’re not getting bogged down with loads of different ideas.

Online Course Pricing

And then when it comes to pricing your online course, at the low end we’d typically charge around $30 for a PDF going right up to around $500 for video content – and anywhere in between.

The pricing that you use will massively depend on your niche and the pricing structure of your competitors.

There are a few variables and ultimately you’ll have to choose a price that you are happy with.

I know that Teachable encourages you to sell a course for a minimum of $100, while Udemy suggests around $20.

It really depends on what you’re comfortable with.

Now I’m going to show you the exact gear that I use in my business, if  you want to use that as inspiration.

Video Equipment

So let’s get into the equipment that you might want to use.

The first thing that we’re going to need if you’re gonna do video is a camera.

Cameras

If you don’t want to invest in a camera then you can use a smartphone. They’ve all got HD capability.

But if you want to go a bit fancier then I can recommend something like the Logitech c920.

It’s an amazing webcam. I’ve made a while bunch of courses with this and it served me really well.

And it’s probably still the best HD webcam on the market, in my opinion.

You could also use a Flip camera, they’re still really usable.

We’ve also got DSLR cameras – which I’m using at the moment.

I am using a Canon 700D and it’s a good entry-level DSLR.

Microphones

Next you’re gonna need a good microphone.

Resist the urge to buy those cheap no-brand microphones.

I spent years buying them and they break quickly and the recording quality is very poor.

One option is a lapel mic that will just clip on to your shirt.

I use an Audio Technica and it’s a very good brand. Decent sound quality, if a little low.

Of course we’ve got the king of all USB mics; the Blue Yeti.

They are very popular microphones. It’s I use when I’m on the computer. The sound quality is hard to beat.

We’ve also got something like the Zoom H4N which very good microphone and recorder. It eats batteries like there’s no tomorrow, but the sound quality is fantastic.

And then we’ve also got the Rode Video Mic Pro. These are great if you’re using a DSLR because they plug right into the external mic socket.

I can recommend all these microphones but you only need one.

Lighting

And then you’re gonna have to have some lighting.

Typically you would get these big soft boxes but you don’t actually have to have those.

It’s important to think about the position of the lights, too.

I like to have three-point lighting – so above me is a hair light and then a couple of smaller lights to the side of me.

This kind of lighting system gives good definition so I don’t blend into the background.

But you don’t have to have that set up.

You could just use an LED light box.

They are very powerful and a good option if you’re short on space or short on budget.

The brand really doesn’t matter when it comes to lighting, both soft boxes and LED lights will last for years.

So there you go, I’ve shown you the way that I create my courses and the process that I use.

Obviously I use video more than anything else because it’s more valuable and I can sell that a higher price.

Videos are also quicker to make.

But I’m doing in this process is giving you multiple options and you can just decide whichever one works best for you.

Now you know how to make an online course.

Product Framework

Part 2: Creating Your Digital Product Framework

Today is the second part of the Profit From Your Passion series, where you’ll learn how to monetize your website. In this chapter you’re going to learn the perfect product framework for creating digital products.

This is the first starting point –  to think about the end point, the actual product that we’d like to sell.

When you start with the ending, you increase your chance of success because you’re not wondering around aimlessly.

This way, you have purpose.

But don’t worry, we’re not going to create the product yet. We just need to have a very loose idea of the general direction that we need to go in.

Once we start with the endpoint, we know where the journey will lead us. And this will help you to figure out what the actual contents inside your product needs to be.

Everything we do has to match the product. Every piece of promotional content has to work together. Everything has to be in perfect alignment, to give us the best chance of making the level of sales that we hope to make.

So let me show you what I mean.

Digital Product Framework

Here we here we have the escape and arrival framework. A marketer called Frank Kern developed this system:

Escape from problem 

  • 1st thing 
  • 2nd thing
  • 3rd thing

Arrive at solution

We start with a problem – something that your audience wants to escape from.

And then we have all the steps that they need to take to move away from the problem and to eventually arrive at the solution.

Your product will give them all the steps they need to take in the order they need to take.

I’ll give you in an actual example of this.

Example Content

If we are in the health niche you could plan to create a video series or a PDF guiding people through the steps to become healthier.

Imagine each one as a chapter of a book:

Escape from: Feeling unhealthy 

  • Mindset
  • Detox
  • Diet plan

Arrive to: Feeling healthier

So, chapter one of the PDF could be all about mindset. Chapter two could be detox. And chapter three could be a diet plan.

This is a good outline for the contents of a digital product.

Drilling Down

We can also drill down a little bit further into each section, and create more topics.

If we take the detox chapter, for example, we might want to create a section about things that need to be eliminated from a diet and also create a section for healthy things to be added to a diet:

Escape from: Feeling unhealthy

  • Mindset
  • Detox (lead magnet)
    — Eliminate X, Y, Z  (blog post)
    — Increase X, Y, Z 
  • Diet plan

Arrive to: Feeling healthier

Now we can break these up into smaller chunks.

The detox section could be used to make a lead magnet.

We can drill down even further into this and break off one section and use it as a blog post.

Hopefully you can see how things are going to fit together in this process?

And that’s why we start with outlining the contents of the info product first.

Your Homework

So your homework is to get a sheet of paper, start with you your problem – the thing that your audience wants to escape from, and then draw a line down to the arrival – the solution.

Then write down all the steps they need to take, in the order they need to take, to solve the problem.

Now through using this product framework, you’ll have a rough idea of the direction that you’re going, which will determine the action we take next; creating an extremely high value blog post.

Facebook Retargeting Builds An Email-List Fast

Today I’m gonna show you how to do Facebook retargeting. This is really good if you’re building an email list.

It works like this:

When someone visits your website the Facebook pixel will fire. And the next time they visit Facebook we can display a custom advert to them. You might use this to advertise your lead magnet.

In a previous video, I showed you how to make a pixel and install it on a website:

The pixel is now firing and collecting data, this lets us create a custom audience and then make an advert specifically for that audience.

I’m going to give you the main touch points on how to do that.

Creating a custom audience

So here we are back in Facebook and we are gonna target people who have visited the website – and nobody else.

This makes our campaigns very effective very targeted and you know fairly cheap to run:

We can do some fairly clever things here but for the purpose of simplicity I’m just gonna target everybody who visited the website in the last 180 days:

Creating your Facebook advert

Then we need to choose an objective so I’m just gonna choose traffic for the moment for the purpose of simplicity for this post:

Now we can go ahead and create the type of advert that we like.

We can choose our daily budget we can really get down into creating the advert that will be displayed specifically to the people who have visited our website:

Building your email list

So what kind of advert might you want to create with this?

Well, you might want to offer people a lead magnet to pull leads into your email list and run them through your sales funnel.

This could be a very good starting point for you.

We use blog content as as a way to lure people into your website – we give them value for free upfront.

While they’re visiting your website we pixel them so we can retarget them and follow up.

Because they are now warm to us and they know who we are, visitors are more inclined to subscribe to your email list.

Of course, using custom audiences we can we can avoid displaying the advert to people who have already subscribed.

I’ll make another post all about that in the future, but for the purpose of simplicity I just wanted to show you how to get up and running with a basic retargeting campaign.

The great thing about is, you can start using today – literally within minutes you can start building your email list more efficiently.

I hope that your campaigns work out really well, and you drive a lot more leads into your funnel as a result.

Boost your sales by reducing shopping cart abandonment

Today is all about shopping cart abandonment because I’ve seen some quite troubling stats today.

According to new figures, 74% of shoppers are abandoning their carts before they finalise the purchase.

I’m going to give you 5 tips to help you save the sale and maybe put more money in your pocket as a result.

Be your first customer

So the first tip I’ve got for you is to actually go through the shopping cart yourself.

Listen, I’ve been involved in e-commerce building e-commerce sites since the very beginning – since the 90s. Checking the cart works, from top to bottom, and finding weaknesses is an immediate way to boost your sales.

Maybe if you have a new shopping cart online and you’re not getting the sales you expect, just go through the process and become your own a customer to test it out properly.

Location Cookie

Secondly, have a look at this little chart:

56% of people leave the shopping cart because they are presented with unexpected costs.

And that brings us to my second point; check the tax and the shipping costs to make sure that they are appropriate for the user.

How you do that is you use a cookie a location tracking cookie.

That make sure the shopping cart knows whereabouts in the world your customer is, and then provides them with the correct tax and shipping information.

Price match guarantee

And then the third tip that I’d like to give you is something that we see the big guys doing a lot of at the moment which is price matching.

Make a deal with your potential customer promise them that if they find the same item cheaper elsewhere on the Internet you will pay the difference.

This kind of guarantee can have a dramatic increase on your bottom line.

I know it’s not always possible if you drop shipping, but if you can offer that as a guarantee I would strongly recommend you at least test it.

Inject urgency

The fourth tip that I’ve got for you is to use scarcity use urgency.

What you could do is show that the number of items you have left in stock or you could have a time-limited special discount.

Now let me say something about using scarcity, it can lead to buyer’s remorse.

That can happen because you’re putting pressure on people to purchase which in itself is okay, but if they’re doing it in a panic state and they’re not really thinking about their needs then the loss aversion driver has kicked.

Then the day afterwards, or a few hours later they may have gone through the process again in their mind and wondered if they’ve made a mistake.

And that’s where buyers remorse comes in. So if you use an urgency or scarcity that is something to consider.

Follow Up

Then the final tip that I’ve got for you is to follow-up.

Now this is such a massive area I could probably make 10 videos just on the follow-up sequence.

But for simplicity sake, chances are you will have their contact information and you can send them a reminder.

And then another really effective way to follow-up is through Facebook Custom Audiences.

The next time they’re on facebook they’ll see a little reminder about their intended purchase.

You could also include urgency and offer a fast-action discount.

I would say it’s probably not a good idea to train your customers to expect a discount in that way, but certainly use Facebook Ads to follow-up and remind them that they forgot to complete the checkout process.

So there you go, I hope you’ve found these 5 little tips to be useful and use them to increase more profit as a result.

How to promote your Black Friday & Cyber Monday deals

Here’s the take-away: If you want more profit from Black Friday, you gotta send your promotional emails on Thursday instead.

Ouch. I know that cuts into the holiday festivities.

So why should you send your promo’s the day before Black Friday?

According to new research from Constant Contact, open rates are higher the day before, and the day after.

They claim that Thursday and Saturday are the sweet spots.

That means Thanksgiving is THE DAY to promote your Black Friday deals. Yes, your family is gonna moan at you for working. But that’s the price you pay for entrepreneurship.

Listen, I’ve secretly worked on every single Christmas Day, New Years’ Day and Birthday for the last 16 years.

Why? Mainly because it stifles the workaholic-induced-guilt I feel when I even think about taking a break, but also because most of the bloggers in my niche don’t work on those days… or on Thanksgiving weekends.

In fact, during the entire the holiday weekend (from Thanksgiving to Cyber Monday) Constant Contact found that Black Friday is THE WORST day to send offers. Crazy, right?

They also report that emails sent on Black Friday have actually seen an 11% decrease in open rates, with a 20% increase in emails being sent.

So, more people are emailing their offers on Black Friday while fewer people are opening them. That’s bad news for people like us.

But what about Cyber Monday?

Surely it’s business as usual? Nope.

Constant Contact report that Tuesday is the best time to email your Cyber Monday offers, so just hold back a few hours.

They’re seeing an 8.5% increase in open rates when an email is sent on the Tuesday instead.

But the obvious question; can we really promote a Cyber Monday offer the day AFTER Cyber Monday?

The simple answer is; it’s your business and you can do whatever you like.

When everyone else zigs, you zag.

Check out the infographic from Constant Contact. (I would slap it up on this page for you, but I haven’t asked for permission yet.)

But hey, as cool as all that info is, there’s another lesson to be learnt here.

It’s an AWESOME way to promote your brand.

It helps to establish credibility and authority. It gets your name out there and people talking. And it contributes something positive to your marketplace.

And bloggers (like me) don’t even mind if we help out with a little overt advertising, as a result.

It’s a win-win.

Fancy replicating that kinda marketing awesomeness for yourself? Its pretty simple.

Look at your analytics, find a pattern or find a strong correlation between something you did, and something that happened.

It doesn’t even have to be a positive result, you can use your failures too, as long as it benefits other people in your space.

Disclaimer: I have no affiliation with Constant Contact, and I have never used their service. 

The ugly truth about going pro online

I’ve noticed an interesting pattern recently.

Obviously there’s no shortage of people who want to make a living online, but it’s no secret that the number who actually achieve it is small, in comparison.

I’ve seen patterns emerge in both groups, and I think I’ve found a few common threads.

So what gives?

What’s stopping the majority of people from succeeding online?

This is something I’ve been thinking about for a while, because if I can figure it out, my students will achieve more. And that’s enough motivation for me to dive into things.

It’s kinda difficult to sum-up because there isn’t a single answer. Instead it’s a series of small thoughts and actions that hold people back – often without them realising it.

But because they’re small, it means they can be easily changed.

So first, I’m going to list the attributes that prevent digital marketers from going pro.

Then I’m going to list the attributes that can turn an amateur into a pro digital marketer.

And this applies to bloggers, affiliate marketers, copywriters, product creators, it doesn’t matter. The mindset is always the same.

Listen some of what I’m going to tell you might be painful, but we’ve all been there.

Don’t feel dejected. If any of this stuff is difficult to hear, maybe that’s an indication that something needs to change.

And you know me, Profit Copilot isn’t going to sugarcoat anything or be one of those guys that only tells you what you wanna hear, while trying to sell you the latest shiny magic button. Not on my watch, compadre.

So use this info to your benefit, and see this as an opportunity to improve your situation, to grow your business or even to just make sure you’re giving yourself the right foundations to make a decent start.

We’ve all gone through this, and everyone who’s eventually made it to the pro-level, has experienced some or all of these things.

So you’re not alone, and if other people can overcome this stuff, then so can you.

Amateur Traps

It’s easy to fall into these traps.

You’ve probably seen dozens of products that make all kind of insane claims – so don’t  worry if you’ve fallen victim to the hype and promises of instant wealth. A lot of people have.

When people learn the ugly truth about this, they usually go either 1 of 2 ways.

  1. They think it’s all a big scam, give up and carry on working for somebody else.
  2. Or they get serious, knuckle down and commit to building their business.

Yes, there are scams out there. Plenty of them, and some even have a smiling ‘guru’, with one hand on the whiteboard and the other in your pocket.

As a general rule, if something makes an income claim or income guarantees, it’s bad news.

Ask yourself; why is somebody promoting this, instead of using it for themselves?

The world is full of people who are willing to rip you off. But it’s also full of people who really do want to help you and see you succeed. It takes time to recognise who is who.

 

So, the common traps that amateurs fall into:

Amateurs consume more than they produce

They invest more time into acquiring products than utilising the ones they already have, or creating new ones from scratch.

If you notice yourself buying lots of products and not using them, or not getting much value from them, it’s something to keep an eye on because it’s easy to start blaming external things for your failure.

For example if you find yourself repeatedly blaming a training course, software, or other people for your lack of progress, it’s a bad sign.

Amateurs look for hacks, shortcuts and magic buttons

They look for that one solution that will do all the work for them. No matter how many times they’ve been it just doesn’t exist, they keep buying hyped-up nonsense.

Ben Mack once asked me why people buy lottery tickets, when there’s almost zero chance they’ll win.

I thought the answer was obvious – because they want the millionaire lifestyle?

He told me that people buy lottery tickets ritualistically because it gives them permission to fantasise about living the millionaire lifestyle.

People do the same thing with weight loss products, with make money products, with dating products… you name it.

Are you buying products, but then only fantasising instead of actually using them?

Do you spend more time reading about successful people or business, instead of building one?

Amateurs think software matters

Sometimes a piece of software comes along that makes me wonder how I ever managed without it.

Building a website before WordPress came along would take hours, maybe even days.

We don’t need WordPress, we’re not dependant on it but it is convenient.

Amateur marketers that become dependant on the software they use are restricting themselves and their full potential.

Sales funnel makers, social media managers, article spinners; these are all tools that make life convenient – but some marketers rely on them to the extent that it’s damaging to their business.

Do you spin every article before you post it? What’s wrong with using your brain, instead?

Yes, it takes time. Yes, it’s hard work.

But it delivers a crap-ton more value to your audience than publishing a piece of garbled broken English that only exists to trick Google.

If I could ban just 3 pieces of software from the digital marketing community it would be: spam bots, scrapers and spinners. That’s a rant for another day.

Amateurs are afraid of making mistakes

‘Someone who never made a mistake never made anything’, is the old saying.

Listen, you’re going to make mistakes and that’s ok.

Success isn’t possible without failure. Its part of the process, so roll with it.

If you watched the video at the top of this post you’ll get a behind the scenes view of my Youtube channel. Its FULL of mistakes. They outweigh the successes.

I keep them to remind me that it’s ok to screw-up. Over time, fewer and fewer mistakes are made.

So fail fast.

Amateurs focus on what they can get

They persistently complain about not having enough money. They worry about their lack of success, instead of focusing on their small victories and building on what they’ve already got.

Amateurs are concerned about their needs, only. They can’t see beyond their own problems and panic as a result of fear-based decisions.

If something isn’t working after a few days, or weeks, they move onto something else. And then something else, and on and on the cycle goes.

Attributes of a Professional

On the flip side of that, we’ve got a whole bunch of attributes that professional digital marketers embrace.

Learn, Do, Teach

Professional digital marketers usually follow a 3-step process called ‘Learn, Do, Teach’.

We figure out how to do something (Learn), then we try it out and get results – or fail (Do), and then we show it to our students (Teach).

This simple process is incredibly powerful. In all the top restaurants the best chefs use every single part of their ingredients – nothing goes to waste.

It’s the same online.

We make sure that even the act of learning something new – that will benefit ourselves, is also beneficial to our students.

Show up everyday

Professionals show up every day and do the work. Ok, you might not see them every day, you might not hear from them every day, but they are always working in the background and slowly moving their business forward.

You don’t have to spend hours every day creating new content or promoting what you’ve got. But do something that increases your reach a little further.

If you don’t have the time, outsource it.

Hit a moving target

Digital marketing professionals know that achieving massive success online can take years.

And the cool thing is, what you consider ‘success’ today, won’t be the same in a years time.

Success is a moving target.

And that’s great, because it means you’re constantly progressing.

Think about this. Imagine the first time you wrote a blog post, hit publish, and waited for traffic to show up. Nothing happened, right?

It feels terrible when you pour your heart into something, and nobody even knows it’s there.

At that time, you might consider ‘success’ as someone sharing your post, or commenting on it.

After your 10th post, you might have a few shares and a comment or two appearing on some.

So your perception of ‘success’ shifts a little. And you do a little bit more, and then a bit more, building on the success you’ve achieved.

Studying and testing

Instead of listening to what people are saying, pro digital marketers watch what people are doing.

They constantly test, tweak and experiment – knowing that some of their ideas won’t work as expected.

Give more than they take

There’s one unifying thing that almost every professional digital marketer has in common, it’s their devotion to delivering outstanding value to their audience.

Their focus is on how they can improve people’s lives. They aim to become a positive influence that leaves a marketplace in better shape than they found it.

The Golden Rule

Going pro online is just like anything else in life. You have to start at zero and go from there.

You gain mastery from doing. It takes time and repetition.

In the video at the top of this post I talk about Jimi Hendrix. Even he started learning how to play guitar with a single note on a single string. His persistence paid off and inspired a generation of new guitar players.

If you want to see success, understand that it’s all around you, in the small victories. Build on those and in time, when you look back you’ll see how far you’ve come.

And if you’ve found this useful, please pay it forward and share it with people who might also benefit.

How to get your traffic to spend like crazy

Today I’m gonna show you the EXACT strategy I use to introduce myself to new website visitors, turn them into email subscribers, and eventually happy students.

To help explain it in the best way that I can, I’m going to colour-code every stage of the process.

And hopefully by the end of this post you’re gonna know how to:

  • Increase your traffic
  • Build your email list faster
  • Get more students

All good?

You can watch the video above if you like, there might even be a diagram to help. Or maybe, if you’re more into all that fancy-reading stuff, there’s a blog post for the intellectuals.

But first, here’s a little refresher in what traffic temperature is, and why it matters. This important if you wanna sell stuff online.

Traffic Temperatures

  • Cold traffic = doesn’t know who you are, or anything about you
  • Warm traffic = kinda knows who you are, like what they see
  • Hot traffic = these guys buy your stuff like it’s going outta style

Funnel Stages

So we got 3 levels to work with. These just-so-happen to line up perfectly with the stages of a basic sales funnel.

  • Awareness = they read your blog for the first time
  • Acquisition = they subscribe to your email list
  • Conversion = they buy your product

Ok, now that we’ve got that outta the way, let’s get down to the nitty-gritty and make some sales.

Obviously we need a piece of killer content for every traffic type, at every stage of the funnel. How do we get that content?

Where Do You Start?

We start at the end result of what you wanna achieve. So I’m gonna assume that you’re selling products and the end result you want is a sale.

You don’t have to make any new content for this, and that means you can get more from less. Your existing content is gonna do just fine, if it’s related to information or e-learning.

This will work great with videos or ebooks, so take your product and split it up into smaller chunks.

Take one of the chunks and turn it into a lead magnet.

This makes sure that your product is highly desirable to the people who have subscribed to your list. So naturally, your sales are going to increase. KABOOM!

But wait, how are ya gonna get targeted people (people who are REALLY interested in your stuff) to subscribe to the email list?

We repeat the process, but this time with the lead magnet. So we split it up into smaller chunks and turn one of the pieces into an epic blog post.

Epic? I’ll run you through it in a second, it’s pretty easy.

But first an example is in order.

An Example

So let’s pretend your product is all about maintaining a tropical fish tank, but it can be about anything you like.

The curriculum might look like this:

  • Tank sizes
  • Pumps, filters & thermometers
  • Treatments & additives (lead magnet)
  • Fish species 

In this instance, we take the module about treatments & additives and turn it into a lead magnet.

Now that’s a fairly valuable lead magnet, right? So we repeat the process and split it up further:

  • Treatments & additives
    • Foundation powder (epic blog post)
    • Water conditioner (lead magnet)

Now we’ve got a piece of content for every stage of the funnel.

The blog post is an ideal way to pull new traffic to your site (cold), the lead magnet is great to entice people to subscribe to your list (warm), and your product is attractive enough to covert them into buyers (hot).

See how it works?

What’s happening here is this; your blog post is giving your audience absolute value up-front, for free. But it doesn’t have everything they need – if they want to ascend further and get more value from you, you’re giving them the opportunity to subscribe to your email list, where they can get more detail.

It’s important to NOT pull a bait & switch here (or anywhere else, ever).

You can now easily transition the conversation and move cold traffic from reading a blog post, to becoming a prospect, to becoming a customer. And you didn’t have to get all weird or hypey to do it.

Chances are, your subscribers will be fall over themselves to buy your product because it meets their needs perfectly.

  • Blog post – cold traffic
  • Lead magnet – warm traffic
  • Product – hot traffic

But where do you get traffic from? Here’s what’s working for me.

Oh, and I promised to show you how to make your blog posts epic.

Epic requires a bit more work, but it’s worth it. Check this out.

Bonus Tip

When it comes to the blog post it’s important that you deliver really good stuff.

Give part of the solution, a little victory that makes them wonder what kind of awesome content you’ve got for them locked away behind the scenes.

How do you make sure your blog post is the best it can be?

When you’ve got it all written out and you know it’s a good post, spend at least another hour working on it.

Add some downloadable content, or make a shareable image, or turn it into an info graphic. Do something that massively increases the value.

That’s how you take a good blog post and turn it into a great one, that encourages people to subscribe to your list, who want to become your customers.

And that, my friend, is real life alchemy.