Newbie Affiliate Marketing Blueprint

Newbie Affiliate Marketing Blueprint

Today I’m going to give you the blueprint you can use to fix your affiliate marketing problems, increase your opt-in rate, and allow you to virtually print money on demand.

This is an affiliate marketing framework that people are achieving a conversion rate of 80% with.

Personally I have never achieved more than 76%, but because we’re all different, approach things in different ways and have different levels of determination, there is a probability that you will surpass me.

And if you do please let me know because I would love to use you as a case study.

So let’s get down into it.

The Problem with ‘Done-for-you’ Affiliate Marketing

A very common problem that people experience when they start affiliate marketing is caused by using ready-made squeeze pages.

They take an off-the-shelf product affiliate system and upload that to the Internet and expect to make money on autopilot.

It doesn’t work like that.

But I’m going to show you a way that does work.

Stop Building Other People’s Affiliate Businesses

It usually starts like this; you buy a generic landing page from an affiliate marketing company, and promote their offer. On top of that people will opt-in to that company’s email list.

The affiliate company that you’re dealing with will recommend that you funnel traffic from a variety of sources into their email list.

Once visitors land on the page and opt-in to the email list, they’re then sent to a sales page.

But what happens is; there are literally thousands of other affiliate marketers using the exact same landing page.

And they’re all using the exact same traffic sources.

This means the people in your niche have already seen the offer, multiple times over.

So when a landing page should be receiving a 25% conversion rate, what’s actually happening is it drops down to a 10% or even 5% conversion rate.

And that kills your profit.

Build Your own Affiliate Marketing Business

The lesson here is; if you are buying an affiliate product and you have a ready-made template, then stop using it.

You will not see major success, if any level of success, with that strategy.

The pool of people that you can sell to is continuously shrinking.

The solution is to change things up, and make a brand new landing page.

Maybe put a video on there or change the offer in some way.

Also instead of sending traffic to somebody else’s list, you want to build your own list.

This will be a list that you control, instead of building somebody else’s business, you start building your own.

And then you can still promote the original affiliate offer and profit from that, but you can also email any offer you like, whenever you like.

This effectively becomes free money and it’s virtually like printing your own money.

3 Mistakes that are Killing Your Sales

3 Mistakes that are Killing Your Sales

Most people screw up their sales copy, but are you one of them?

I’m gonna show you what most people get wrong and the 3 most common mistakes people make that kill their sales.

So let’s get down into it.

What’s the Point of Sales Copy?

Firstly, what is sales copy REALLY all about? What is the point?

Sales copy is not about making things look, sound pretty or nice and brandable. That’s a common misconception that a lot of people have when they first start writing sales copy.

So if you goal is to make something brandable using sales copy then you are in trouble.

The number-one goal of your sales copy is to get your visitors to take action, and that’s it.

Forget about all the other stuff – the only point is to make people take action, so that could be a purchase, to subscribe to your email list, to click a link, or to schedule an appointment.

Whatever the most important thing that supports your business is that is the purpose of your sales copy.

That means you have to identify the number most important action that your visitors need to take.

I’m going to give you the 3 most common mistakes that kill sales or prevent the action from being taken.

Irrelevant Features & Benefits

The first one is using irrelevant features and benefits.

I see this all the time. Only include features and benefits that your customers actually want.

Listen, I know how obvious that sounds but when you’re stuck writing copy and staring at the page I know what its like.

I do it too, I end up writing whatever pops into my head – without giving it too much thought, in that moment.

It becomes easy to just list a bunch of stuff because you think it sounds good.

Avoid the temptation to do that because your business, or your clients, or your customers, don’t want that stuff.

They just want customers, or whatever else you can do for them.

Put yourself in their shoes, think about their needs and how they would describe those needs.

Don’t say something like:

We will promote your Facebook page and get you more likes

Businesses don’t care about Facebook likes, they’re meaningless. What they represent is much more important.

Instead, say something like this:

We will put your offer in front of three to four hundred qualified customers every single day

And that’s a better starting point because you’re mirroring back the desires of your customers.

Lack of Specifics

That brings us to the second mistake that I see people making.

And it’s a lack of specifics.

We have to use language that is specific, that’s tangible and quantifiable.

For example you might be tempted to say something like:

Here’s how you can save money and get more financial freedom

Instead, you might try something like the:

3 easy steps to reducing $1,000 from credit card debt in the next seven days

So now we’re making a quantifiable and tangible promise that can be referenced.

You’re making an absolute promise with specific results.

Uninspired Bullet Points

The third mistake that I see a lot of people making is uninspired bullet points.

And I’m just as guilty of this at times.

It’s easy to list out the features, and include the benefits, but really the bullet point should read like a headline.

And it should also include an emotional trigger.

Don’t say:

Use this to increase your productivity

But do say something like:

The top-secret 5 minute routine that’s guaranteed to make you 200% more productive each day

Now we are making specific claims that promise quantifiable results and we’re laying benefits with an emotional trigger.

In this case I’m using curiosity.

Free Copywriting Course

While creating for you, I had an idea. I think this is going to become part of a bigger copywriting course.

I’m gonna make it free and I’m gonna put it on YouTube, or on the podcast, or I’m going to use it as a lead magnet.

The fact is, I’m probably I’m gonna do all three of those things.

If you’re interested in obtaining that free course, check out my Youtube channel here.

Facebook Removes 'Audience Reach Estimates' for Custom Audiences

Facebook Removes ‘Audience Reach Estimates’ for Custom Audiences

A massive Facebook exploit has been discovered and it’s gonna impact the way advertisers use the platform.

Facebook has now stopped showing Audience Reach Estimates for any campaign that’s using a Custom Audience as part of the targeting.

The exploit potentially allows data brokers to build comprehensive profiles of individuals inside Custom Audiences.

Considering the Cambridge Analytica scandal, it’s no wonder that Facebook is fast to take action about this.

In a statement that has not been widely reported by the media yet, they have said:

We’re grateful to the researchers who found this issue, and we’ve suspended this feature to fix it. People’s privacy and security is incredibly important to Facebook, which is why we take any potential abuse of our service very seriously

Audience Reach will not be shown for Custom Audiences, and also for Look-alike Audiences.

Now this is a big deal if you are retargeting on Facebook, or running offers as part of a sales funnel.

Facebook has said they will investigate in a way to fix this bug, but they don’t have a time scale for us at the moment.

So it could be quite some time before the feature returns, if ever.

But I’ve got mixed views about this.

On one hand, its great that Facebook are finally taking privacy seriously – or appearing to be taking privacy seriously at last.

It’s taking them a few years to get to this point.

And then on the other hand, this development is gonna make life a little bit more difficult for us advertisers.

I suppose if we’re talking about people’s privacy then that obviously has to come first.

But I’m gonna miss the Audience Reach Estimate tool in some of my campaigns and I’m sure you will, too.

If this is news to you then share this with people in your network and let them know about this development so they’re not caught off-guard.

Increase Sales with Conversational Marketing

Increase Sales with Conversational Marketing

Today I’m gonna give you a really easy way to increase your sales by talking to your website visitors, in real time, so you can have a conversation with them and hopefully convert them into customers.

This is called conversational marketing and it’s when you have a live conversation with your prospect through your website to help them in finding the best solution for their problems.

Why do we need conversational marketing?

Conversational marketing is a method that’s particularly effective if you’re dealing with Millennials.

A recent survey that asked almost 3,000 UK consumers how they preferred to contact brands.

It found that one in three millennials prefer speaking to brands via a live chat as opposed to using email.

Email is still the highest of all preferred communication.

But thinking about the future and thinking about our prospects needs we have to meet them on their own terms.

While only 16% of older customers prefer using online chat, one in three millennials is still a substantial figure that can’t be ignored.

And it’s a number that is going to increase over time, so now is the perfect time to start using this technology – or at least get a good feel for it and understand what it’s capable of.

In the right hands this can do a great deal of good for your businesses.

How do you start conversational marketing?

A place to start with conversational marketing could be with a platform called Drift – I’m not an affiliate, and I’m not being paid for this recommendation – I am only suggesting this because I have used it myself and I like what it can do.

It’s free to use for free up to 100 contacts, which is plenty. And it takes a minute to get up and running on your website.

The software lets us create chat bots, it lets us capture email addresses, and it integrates with third party platforms like Slack, Zapier, HubSpot and a whole heap of other platforms.

The future of conversational marketing

I can really see potential here and believe that conversational marketing is going to become a cornerstone of digital marketing.

And that’s why I’m talking about it today; because along with the ability automate communication and send leads into your funnel or pipeline, the best feature is the ability to have live chat sessions with prospects.

Now we have a way to ask specific questions and deal with a prospects specific needs, so we can deliver the best possible sales experience.

Right now I can’t think of any better technology to use than conversational marketing to really connect and treat prospects as individuals, make them feel special by giving them the attention and significance they deserve.

Conversational marketing is going to be vital and knowing how to communicate through this technology in a persuasive way is going to play a big role in the future of online marketing.

Free Conversion Rate Optimization Tool

Today I’m going to tell you about a free tool you can use to optimize your conversion rate.

I am talking about a free tool that you can use to optimize your website to get higher conversions.

This tool is called HotJar and it’s amazing.

What is it?

Its like virtually sitting behind your visitors and watching over their shoulder as they surf your website.

You can see every single action that they take and then use that information to increase your conversion rate.

When you install this on your website you’re going to be able to clearly see all user behaviour.

You’ll be able to record visitor all actions, and it lets you run feedback polls and surveys.

It also lets you create sales funnels, so you can see where the weaknesses and the drop-off points are.

And its super easy to install. I had my account up and running in literally about 30 seconds.

The best bit is that it’s completely free to use, but if you get more than 10,000 page views a day then there’s a pro version that you can upgrade to.

But even at the free level you’re going to get an astonishing amount of useful tools.

What does it do?

You’ll get three heat maps, three sales funnels and three surveys, three forms and three polls.

Plus a massive 300 hours of recording time, and that will tell you exactly what actions your website visitors are taking.

You’re gonna know where they’re clicking, you’re going to know how they’re moving through your website and you’re going to know where they’re leaving.

This is amazing information to have because if you are sending traffic through a sales funnel you will find the points that are causing people to drop out.

This gives you an opportunity to fix it and increase your conversion rates.

So all this sounds pretty incredible, right?

Well, there are another ways to use this tool.

How I’m using it

This is really beneficial to me because I’m running a Profit Copilot podcast and at the top of the website I have subscribe buttons to different podcast services.

Thanks to HotJar I can see that people like to subscribe to my podcast through iTunes, and people also like to subscribe to the podcast through Stitcher.

I wouldn’t have had that information otherwise.

And here’s another, potentially lucrative way to use that info.

When you can clearly see where people are clicking on your webpages, if you are running an offer (or an advert), it could be a good idea to move that into the position where people are clicking the most.

That’s a really quick and easy way to increase your click-through rate on adverts and offers.

Another cool feature of HotJar is the ability to play recordings and see the precise actions that people are taking on your website.

Your Visitors Privacy

Although we can see which pages someone visits and their country of origin the rest of the information remains anonymous.

We can’t find someone’s exact location and we don’t know their name, or anything like that.

So this doesn’t invade anyone’s privacy because we’re just looking at the actions that they take during a session.

We can see what type of browser they’re using and which operating system they’re using, and that’s about it.

When you watch a session can see all the visitors actions on your website; you can see them scroll on pages, you can see which areas catch their attention and you can see which buttons they click.

This is vital information because it tells us what is working on your website and what stuff you need to improve on.

Sales Funnel Conversion Rate Optimization

Another feature of HubJar is we can use funnels.

We can add all the pages of a funnel and monitor how effective they are as people navigate through them.

And more importantly, we can see which stages have caused them to dropped out.

There you have it, I just had to share this tool with you because I’ve just started using it in the last few
hours.

I discovered this last night and played around with it. In the first few minutes it started collecting data for me to look at and I was really impressed.

So I’m going to let this run for a few months and then I’m going to have a look at the trends and the big picture stuff.

Then I’ll be able to see what areas of the website people are really working, and which ones aren’t.

Hopefully this will help me to create a better user experience for my website visitors and increase my conversion rates as a result.

If you’ve found this useful then pay to forward and it share it with others who need to know about it.

Sales Funnel Template

Sales Funnel Template to Maximise Your Profit

What’s the best way to convert cold traffic into customers? It’s a sales funnel, so I’m going to give you a sales funnel template that you can use.

This post comes as a result of a comment I read on Facebook, which said:

“We don’t do sales funnels. When you start to look like everyone else – you start to look like everyone else.”

That kind of tickled me a little bit because I’ve seen the rejection of sales funnels a few times and I don’t understand the logic behind it.

The fact is whether you like it or not, if you’re communicating online then your visitors are already in a funnel.

Where does a sales funnel start?

Everything you do online is part of a funnel.

If you are promoting something, or asking someone to engage with your brand in any way, the people who’ll receive that message are in your funnel.

The thing is, most people who have a websites or an email lists don’t realise that the funnel exists whether they want it to or not.

So let’s say you have a blog and you’re churning out awesome content on a regular basis and you have a link where people can buy your ebook.

Now you might believe that because you’re not asking anyone to opt-in to an email list, it means that you’re not using a sales funnel.

The truth is; you are using a sales funnel even if that cold traffic hits your blog post and sees your offer and decline it.

All those visitors are still part of a funnel. It just means you’ve got a very poorly designed funnel.

So I’m going to show you how to fix that and I’m going to give you a sales funnel template that you can use to convert cold traffic into customers.

Sales Funnel Template

Let’s get down into it, I’ve drawn this is a diagram to describe what’s happening.

Awareness

The first square represents a blog post and that is the first stage of your sales funnel – this is actually called the
Awareness stage.

The names aren’t that important, and different people call different stages of a funnel by different names.

Don’t get too hung up on that stuff, just focus on the process.

Interest

Then the second stage is where you would ask them to opt-in to an email list – so that could be a squeeze
page or it could be a content upgrade, or even a form on the blog post itself.

This is the interest stage of the funnel,  because people are now interested in what you have to say and they’ve taken the next
step forward.

Decision

The third stage would be trigged once they’ve subscribed to your mailing list.

In most cases you will make them an offer immediately after they opt-in, and this is called a one-time offer.

This is a special offer just for the people who have subscribed to your mailing list.

They’ve expressed interest in what you have got to say so then you make a very small pitch.

This one-time offer is going to be a very low priced product which makes purchasing from you low risk and it can be used as an ‘impulse buy’ to move them onto the next stage of your funnel.

This stage of the funnel is the decision stage.

The decision stage is where they decide if they’re going to buy from you or not.

Consideration

If they decide to accept your one-time offer then you will immediately pitch them a second product.

But if they decline the upsell we can take them to a down sell page.

The down sell page offers them a cheaper alternative to the upsell.

It’s a similar product but maybe it has fewer features or it doesn’t do the same thing in the same way as the upsell offer.

It’s tempting to just offer a discount on the upsell product but I would strongly urge you to avoid doing that. It’s unethical and you’ll only train your customers to distrust your initial offer.

For this sequence, so far, you’re going to need three products – and they don’t have to be massive products, they can be short lead magnet type products.

As long as they’re cheap, low risk, and low investment.

This is the consideration stage of the funnel because they are now considering more of their options.

They are now asking themselves how much are they going to spend with you.

The conversation has changed in their mind.

It’s gone from deciding if they are going to spend money with you, to considering how much are they going to spend with you.

Retention

This leads them to your core offer.

This is your big ticket item or your medium priced offer.

Now they are at the retention stage of the sales funnel.

So now you have this a solid, highly lucrative sales funnel template.

If you structure your offers around this template you can use it to convert cold traffic into customers.

If you’ve found this useful share it with others who need to know.

Sell Without Being Salesy – Easy Stealth Sales Technique

Nobody likes being sold to, right? The instant that your website visitors, or your email subscribers, think there’s a sales pitch coming they switch off and they run for the hills.

So how do you sell without being salesy, without using hype, and without being sleazy?

I’m gonna give you a 7 step process to help you take somebody who’s never met you, has never heard of you, who doesn’t know anything about you, to desperately craving more of your stuff.

Today you’re going to learn how to sell with ninja-level stealth.

For this we’re taking a lesson from Frank Kern and I’m going to show you how to make people receptive to your sales messages, and even make them thankful for receiving them

Offer Helpful Advice for Free

Step one is to offer them helpful advice for free.

Thank them for their interest in you and then offer helpful advice.

Now it doesn’t matter what stage of your sales funnel you do this; you can make an offer for free advice in a sales page, in a squeeze page, actually inside a lead magnet, in a video, in a consultation phone call, etc.

The medium is that you’re using doesn’t matter, but what does matter is the language that you use.

An effective way to do this is to create a comparison between two identical things or situations.

And paint the picture of how one of those things achieves more than the other.

Then you can offer to show your prospect how it was done.

This makes for a tempting offer.

Explain the Benefits

Step two is to explain the benefits of your help.

Here you really wanna to layer the benefits thick and fast.

You might want to say something like, “I’m happy to show you how to make a product that practically sells itself,  cements your credibility and your authority, while increasing your bottom line.”

And I think for best results if you have three sentences with three benefits in each sentence, that is a really good structure to use.

Explain the Reason

Then in step 3 we’re going to tell them why you’re helping them.

This is where you would reveal the catch, if there is one.

Either way, you want to focus on the why.

You see, at this stage your prospects will be a little bit suspicious.

And that’s perfectly natural, we all do it.

They’re going to wonder why you want to help them, so here you absolutely need to be honest and transparent.

You might want to say something like, “I’m offering you this because I have 20 years experience and if you find value in it there’s a chance you’re going to buy my more advanced training at some point in the future.”

Here, you’re not trying to sell them anything at the moment.

And they’re going to appreciate your honesty because you’ve just separated yourself from every other salesperson out there.

Remove the Fear

Step 4 is to remove the fear of salespeople – or certainly remove the fear of you, as a salesperson.

To do this make them a promise. Reassure them that you’re not going to pitch to them all the time.

You might want to say something like, “I promise I won’t spam your inbox with promotions and I will only ever send you the stuff that I believe will be of interest and of benefit to you.”

At this stage they are still going to be unsure of you and that’s okay.

We will combat that scepticism in the next step.

Make an Irresistible Bribe

In step 5 we’re going to make an irresistible offer, we’re going to bribe them.

You might want to say something like, “If you feel like I have wasted your time, or not delivered on my promises then I will give you ____ in return.”

Choose whatever is desirable to your prospect – it can be money, it can be your services.

You just have to offer a guarantee.

And remember we’re not selling anything here, we’re just promising to give them information at this stage.

So make a promise that if you don’t deliver then you will either give them your services for free, or promise that you will take out your chequebook and give them some kind of compensation for wasting their time.

Now this is irresistible to them, and it’s gonna take some guts from you.

That’s why so few people do this; because it takes big balls to do this stuff.

But when you display this kind of confidence in yourself, your service, and your products, then your prospects will have a lot more confidence in you too.

This is a very powerful psychological technique.

FOMO

And then we have step 6, FOMO.

That stands for Fear of Missing out, and this is another powerful psychological trigger.

So at this stage you to remove the offer, you make it a little bit more exclusive, and you increase the barrier to entry ever-so-slightly.

You can do that by making a very specific criteria about the kind of people you are willing to work with.

To set the criteria you might want to say something like, “I can’t help everybody and this isn’t for everybody. This is only for people who have been in business for two years, and have an email list of 50,000 subscribers.”

Now this strategy immediately protects you against the ridiculously high number of time-wasters out there.

And it also proves that you’re not just another greedy salesperson, that you have integrity, and it also boosts your own authority.

Listen, this is really clever because it turns the tables.

You now have your prospects qualifying themselves.

Call to Action

And now we have the final step, step 7. This is the call to action.

Now that they’ve qualified themselves to you, that they’re intrigued, they want the irresistible offer, so its time to tell them how they can get it.

At this stage you might want to say something like, “Here is what you do next, if you want to learn more about this click the button below and fill in the form. As soon as I receive your details I will set you up with a detailed report.”

Now at this stage you can ask them to do pretty much anything you like; you can ask them to schedule a call, to watch a sales video, or whatever you like.

You’ve reversed the sales process.

And now you’re only dealing with people who really desire more of your stuff.

Pretty cool, right?

So I’m going to leave it there for today if you’ve found this useful then share it with others who might benefit.

sales page conversion hacks

6 Sales Page Conversion Hacks

In today’s video I attempt to share 6 sales page conversion hacks in 90 seconds.

Okay, I probably went over the 90 seconds.

Anyway, these hacks can be used for your squeeze pages, opt-in forms, email campaigns, and sales pages.

Don’t use too much Hype

Some hype is good, it gets people excited and it gets people engaged.

But keep it real and keep it believable.

Too much hype will kill your trust and your conversion rate.

Keep it Simple

Make sure your copy is easy to understand.

Use simple language patterns and keep your message is very clear.

Make sure that even a child can understand what you’re saying.

To help you do this Yoast has a WordPress plugin that you can use as you’re writing posts and pages, to help you keep the language at the appropriate reading level.

Remove Choices

Its smart to remove choices from your pages because the more choices that we have the less satisfaction we feel.

Its crazy, right?

It sounds counterintuitive, I know.

So instead of offering multiple offers on one page, or multiple payment options remove them and limit yourself to a maximum of just 3 options per page.

Easy to Scan

Make your copy easy to scan – give people shortcuts to get to the info that they want, quickly.

Use headings, make sure that you have lots of bullet points on your sales pages, and use diagrams where you can.

A high number of people will look at your sales page, scan it and obtain the information they need as quickly as possible.

First Person CTA

Write your call-to-actions in the first person.

You can increase the number of clicks on your call-to-action button receives by a shocking 24%.

Use words like “I”, “me”, and “my”.

Instead of saying something like “sign up now”, you might want to say something like “send me free weekly updates” – and notice in this example we’ve also included the frequency as well (that provides another benefit that entices people to click).

Never Stop Testing

The final one; test, test and test some more.

Never stop testing your sales copy.

It’s a little bit like tuning a radio.

You turn things one way and measure the results. If it’s not giving you the results that you want move things in the opposite direction.

Once you’ve got people buying or converting, then do more of that because it’s working.

So there you go, that’s 6 conversion hacks in (probably more than) 90 seconds.

If you found this useful then share it with people who might also benefit from it.

How to Make Facebook Messenger Bots, the Easy Way

Today you’re going to learn how to make Facebook Messenger Bots, the easy way.

I’ve avoided using Facebook Messenger Bots for quite a long time because I’ve felt a bit intimidated by them.

I thought it was going to be really complicated thought I was going to have to devote a few days of my time to learn how to use them properly but nothing could be further from the truth.

In fact I got my first messenger bot up and working in around three minutes – which is amazing, right?

What are Facebook Messenger Bots?

A lot of marketers are using them at moment, I was reading somewhere that there was something like 100,000 messenger bots on Facebook already.

These bots are conversational apps and they use some kind of artificial intelligence.

And the cool thing is we don’t actually have to get hands dirty with cold to make use of this stuff

So we can use them to increase our conversions and increase our sales, and deliver goodwill to our audiences, within minutes.

I’m going to get into ways that you can use them in a second but if you can imagine these little Facebook Messenger Bots are a bit like virtual sales assistants.

They can answer pre-sale questions, they can deliver customer service round the clock 24/7. Its pretty powerful stuff.

While I’m learning about this stuff for the first time I thought I have to share it with you too because I try to share anything that happens in my business so you can benefit too.

So how are other brands using Facebook Messenger Bots? We need some examples to see the kind of things that we can do.

Facebook Messenger Bot Examples

Whole Foods have got a clever Facebook Messenger Bot that helps people to find recipes. That’s a really cool and positive way to use this tech, right?

SnapTravel is using bots to help people to find hotels that sit within a prospects budget – more really positive usage.

And that’s going to give people another reason to engage with the brand and bring more people into their funnel because they can view SnapTravel, and Whole Foods, as companies that have the information they are looking for.

HealthTap is also really interesting. They are using Facebook Messenger Bots to deliver medical advice. How crazy cool is that?

This tells us that there are lots of different ways we can bots and if you want to use if you want to make your own I’m gonna show you how to do that – it’s really simple.

What happens is this; when someone subscribes to you fan page you can automatically send them a message that brings them further into your sales funnel.

You can use bots to promote affiliate links, promote other offers, deliver goodwill content, the fact is you can use them however you like.

Personally, I think if you can decide whatever way you believe is the best way to serve your community, is probably the best way to use them.

Which Services to use?

There are 4 services that I’ve found that let you make Facebook Messenger Bots without messing around with any code or anything complicated.

ManyChat, OnSequel, ChatFuel, and then Botsify are all services that let you build without code.

I’ve already made one with ManyChat, and it was super-easy.

Watch the video above to see for yourself.

The Process

After signing up I literally just:

  • Gave permission for my Facebook account to be connected to ManyChat
  • Chose one of the ready made templates
  • Customized the text
  • Changed the picture

It then sent a test message, which showed that everything was working perfectly.

Once you familiarise yourself with the platform, you’ll notice a whole bunch of different tools that you can use to make more advanced Facebook Messenger Bots.

I’m sure we’re going to come back to this at some point in the future when I’ve actually got some subscribers on my page.

A few tips

Maybe you like the idea and you feeling like you’re gonna go for it and set up your own campaigns?

Well, hold on just a second.

I’m going to give you a few tips that you need to know before you dive in to this.

Before you set up your first Facebook Messenger Bot:

  • Have an end goal in mind
  • Decide what actions your subscribers need to take to achieve that outcome
  • Make sure that the end result fits inside your existing sales funnel or your existing strategy.

Once you have your objectives, and you know what actions your subscribers need to take, and you know how it fits into your overall business then you’re going to have to:

  • Write good and clear copy
  • Ask the right questions

For example you might ask new subscribers what their email address is.

But you gotta do it in the right way, so you might say ‘hey I’ve got this free report for you I’d love to send it over to you so give me your email address and I’ll send it to you right now.

Also make sure that:

  • The tone matches the rest of your brand
  • Don’t say something that you wouldn’t say in person
  • Write conversational scripts
  • Have multiple answers ready for a variety of different questions.
  • And finally test, test, and then test some more

Done is Better than Perfect

It’s not going to be perfect the first time you set one up, and that’s ok so test it, and tweak it.

The first time we try new things, it’s unlikely it’s going to be perfect so just like most thing in digital marketing we’re going to have to tweak things as we go.

And remember that done is better than perfect.

The important thing is to just get it up and running – it doesn’t need to be the best messenger and it just needs to work.

Don’t be intimidated by this technology stuff, like I was.

Right now we’re in a really fortunate position where a lot of the tools that we need are just point and click.

Look at building a website, for example. If you want to install WordPress there’s literally 2 or 3 clicks of a mouse and then BOOM! you’ve got a fully functional and professional website.

I mean just 10 years ago that process was so complicated and so time consuming most people didn’t bother.

And if we go back further, say 15 years ago, that kind of technology didn’t exist.

So right now we’re in a really positive place and we’re really fortunate to exist in a time where we can just point and click your mouse and get the things we need to improve our businesses – and ultimately our lives and the lives of our families.

I’m gonna leave it there for today, if you’ve found this useful then share it with your network, pay it forward and they’ll probably be thankful to you – and it helps me out in a massive way too.

High converting sales page

Case Study of a High Converting Sales Page

Today I’m gonna run you through one of the highest converting sales pages on the Internet, at the moment.

It’s the sales page for a product called ‘The Renegade Diet‘. Let’s have a look at it.

So let’s start with the most obvious on this page – we have no navigation and that is to prevent people from clicking away.

On high converting sales pages we usually give people two choices; they can purchase or they can leave.

Secondly, have a look at the headline:

GET ABSOLUTELY RIPPED IN 60 DAYS

Now this makes a big promise – and it promises to deliver those results in a short period of time so the customer can get the results fast.

Then we have an attractive hero image, but in this place you might want to use a video.

At the very least we have some kind of visual representation of what’s on offer.

Then when we take a look at the actual copy we see something really interesting:

It’s time to end the confusion, cut through the nonsense and discover the simple nutrition plan that works. Forget about all the hype and gimmicks.

Forget about low carbs, ultra high protein and food combining. That’s all bullshit.

I found the copy fascinating because it a few dispels common myths frequently told in the weight loss niche.

Also check out the bullet points.

We put things inside bullet points to make them easy to read.

But these bullet points also do something else, they are actually acknowledging common problems.

And these are most likely the concerns of the people visiting this webpage:

  • 1.With most muscle building diets you gain two pounds of fat for every pound of muscle.
  • 2.With most fat loss diets you lose one pound of muscle for every two pounds of fat.
  • 3.Low carb diets kill your physical and mental performance, and wreck your body.

The paragraph of copy underneath the bullets creates a desirable outcome – it makes the experience seem enjoyable:

For a nutrition plan to work it has to be simple. It has to fit and work with your lifestyle. It can’t be ultra restrictive and chock full of rules. And you have to be able to eat the delicious foods you love. That’s what The Renegade Diet is all about.

Then there’s a very strong call-to-action.

Notice that the colour of buy button is in stark contrast to every other colour on the page.

This is so the call-to-action really stands out:

GET IMMEDIATE ACCESS

Also, as part of the actual copy, the buy button has a risk reversal promise.

60 DAY MONEY BACK GUARANTEE

So everything we see is like a mini sales page all on its own.

All the components that we’ve gone through here can be applied to long-form sales pages and video sales letters.

But if you scroll down ever so slightly on the page you’ll notice a series of credibility builders – these are high profile websites that has featured or mentioned this product.

The page carried a small amount of social proof by including the Facebook like button.

So as good as this page is, is there anything that we can do to improve it and increase their conversion rate?

Well, I think there is.

Let’s start with the buy button.

It doesn’t really look like a button – even with the contrasting colours it can be improved because, to me, it looks like a ribbon instead of a button.

There is no real indication that it should be clicked until you hover the mouse over it.

Secondly, look at the arrow. It’s pointing away from the buy button.

We want to draw attention to the buy button because it carries the call to action.

So ideally the arrow should be flipped upside down to point towards the buy button.

We really want to draw focus and attention to the call to action and the buy button instead of away from it.

So there you go, that’s my review of one of the highest converting sales pages online today.

But what changes would you make? How would you improve this sales page? What changed to the copy would you make?

How to sell digital products online

Part 8: How to Sell Digital Products Online

Today is major step forward in the Profit From Your Passion series, because you’re going to learn how to sell digital products online, as we reach part 8 of the training course.

In my 20 years in digital marketing I’ve never experienced a more lucrative business model than selling digital products.

It’s a really simple process:

  • Upload your product
  • Use JVZoo to create the buy button
  • Paste the code into the sales page
  • Add a second product to the funnel

I recommend using JVZoo because it gives you everything you need to get started quickly.

There’s also a large marketplace that’s filled with affiliate marketers looking to promote a product like yours.

Easy stuff, right?

I will update this will more analysis tomorrow, right now I’m dealing with a bad case of man-flu. Achoo!

How To Make A Tripwire Product

Part 7: How To Make A Tripwire Product

Today I’m going to show you how to make a tripwire product. This is part 7 of the Profit From Your Passion training course.

Tripwire products are low priced items that you can offer your email subscribers immediately after they subscribe to your list.

It’s a good way to get them from your freebie-seekers list, and onto your buyers list.

Tripwire products are awesome, so let’s get into this.

Benefits of Using Tripwire Products

One of the main benefits of using a tripwires product is to cover the cost of your adverts.

Because we’re eventually going to promote your stuff through advertising (it’s the best way to get traffic) using a tripwire product essentially makes sure that it’s free traffic.

The tripwire should be a low ticket purchase, and an offer that’s so enticing, that it covers the cost of advertising.

Another major benefit of using a tripwire is to build trust.

So it’s a great way for your customers to get to know you and start that relationship building process.

Typically, tripwires cost between $7 and $30 per sale.

When they’re within that range they can switch on the ‘buying mode’.

They’ve changed the conversation in your prospects head from IF they going to buy to HOW MUCH are they going to spend.

Obviously we have to deliver outstanding value in the product and try our best to overdeliver.

But we also use tripwires as a vehicle to up-selling to our main training course.

Remember yesterday we made an online course? Well the tripwire is going to promote that course so that helps you make more profit in the end.

So how do you structure your tripwire?

Well, I actually have a really good formula that you can just follow.

The Tripwire Creation Formula

The tripwire should make a promise to your customer.

Then you should show the end results of that promise.

Next you should include testimonials – even if that’s your own experience.

Then you gotta highlight common problems.

And then you get a bit personal and reveal your struggle.

Share your story because the story is what people will remember and that will help you to bond with your audience quicker.

Tell people where you’ve come from, and about the journey that you have been on.

People will want to share your success, so let them see that it is achievable for them too.

So once we’ve got all that content down inside the tripwire, the next thing we need to do is dispel some common myths.

This helps to position you as different to the competition.

Talk about things that are taken for granted, and then you dispel them. Explain why it’s wrong and give better alternatives.

And that’s where you give the solution.

This should be a really large section of your tripwire because this is where you actually given him the how-to information.

This should be actionable info to solve their problem.

Everything before the solution is all about their mindset.

You gotta them realise what the problem is and give them the self belief to solve it.

Don’t underestimate the power of everything that comes before the solution because your prospects to believe in themselves.

Think of it like you’re giving them the motivation and the determination to they need improve the situation.

Then once you’ve shown them how to get the results they need, you give them a call to action.

The Upsell

This is where you pitch your online course.

I would say keep the pitch to around 5% of the total content of your tripwire.

That’s because you don’t want to sell them an advert.

Give them absolute maximum value and then say: “we’re going to help you take the next step on your journey for long-term results”.

So how do we actually make a tripwire?

Tripwire Creation Tools

If you’re going to sell a PDF you can use Google Docs.

I really recommend using Google Docs because it means you can log in from anywhere with an Internet connection, or use multiple devices.

I’ll sometimes work at home on the computer and then I’ll take a laptop and sit in Starbucks and carry on working.

You could also use Microsoft Word, or even Canva.

What I tend to do is write out my content in Google Docs or Evernote and then I paste it into Canva and format it to make it look pretty.

I’ve actually got another video about Canva here.

Another option could be to do screen recording.

Screen Recording

I’ve done lots of screen recording, the very first online course that I made was made up entirely of PowerPoint slides.

You could use Keynote, Google Slides, or PowerPoint and then record your screen with ScreenFlow, Camtasia, or Screencast-o-Matic.

ScreenFlow is probably the best one that I have used so far, but it is for Mac only.

If you’re on a PC and you can afford it then go for Camtasia, otherwise Screencast-O-Matic is a really good budget option for recording your slides.

So there you go I hope you found this useful and hope that’s helped you to get everything you need to create your own tripwire products.

And you know what, this is just one more way of creating products in this Profit From Your Passion series.

I’ve given you 3 ways to create products, so you can just choose the ones that resonate with you.