Facebook Removes 'Audience Reach Estimates' for Custom Audiences

Facebook Removes ‘Audience Reach Estimates’ for Custom Audiences

A massive Facebook exploit has been discovered and it’s gonna impact the way advertisers use the platform.

Facebook has now stopped showing Audience Reach Estimates for any campaign that’s using a Custom Audience as part of the targeting.

The exploit potentially allows data brokers to build comprehensive profiles of individuals inside Custom Audiences.

Considering the Cambridge Analytica scandal, it’s no wonder that Facebook is fast to take action about this.

In a statement that has not been widely reported by the media yet, they have said:

We’re grateful to the researchers who found this issue, and we’ve suspended this feature to fix it. People’s privacy and security is incredibly important to Facebook, which is why we take any potential abuse of our service very seriously

Audience Reach will not be shown for Custom Audiences, and also for Look-alike Audiences.

Now this is a big deal if you are retargeting on Facebook, or running offers as part of a sales funnel.

Facebook has said they will investigate in a way to fix this bug, but they don’t have a time scale for us at the moment.

So it could be quite some time before the feature returns, if ever.

But I’ve got mixed views about this.

On one hand, its great that Facebook are finally taking privacy seriously – or appearing to be taking privacy seriously at last.

It’s taking them a few years to get to this point.

And then on the other hand, this development is gonna make life a little bit more difficult for us advertisers.

I suppose if we’re talking about people’s privacy then that obviously has to come first.

But I’m gonna miss the Audience Reach Estimate tool in some of my campaigns and I’m sure you will, too.

If this is news to you then share this with people in your network and let them know about this development so they’re not caught off-guard.

Increase Sales with Conversational Marketing

Increase Sales with Conversational Marketing

Today I’m gonna give you a really easy way to increase your sales by talking to your website visitors, in real time, so you can have a conversation with them and hopefully convert them into customers.

This is called conversational marketing and it’s when you have a live conversation with your prospect through your website to help them in finding the best solution for their problems.

Why do we need conversational marketing?

Conversational marketing is a method that’s particularly effective if you’re dealing with Millennials.

A recent survey that asked almost 3,000 UK consumers how they preferred to contact brands.

It found that one in three millennials prefer speaking to brands via a live chat as opposed to using email.

Email is still the highest of all preferred communication.

But thinking about the future and thinking about our prospects needs we have to meet them on their own terms.

While only 16% of older customers prefer using online chat, one in three millennials is still a substantial figure that can’t be ignored.

And it’s a number that is going to increase over time, so now is the perfect time to start using this technology – or at least get a good feel for it and understand what it’s capable of.

In the right hands this can do a great deal of good for your businesses.

How do you start conversational marketing?

A place to start with conversational marketing could be with a platform called Drift – I’m not an affiliate, and I’m not being paid for this recommendation – I am only suggesting this because I have used it myself and I like what it can do.

It’s free to use for free up to 100 contacts, which is plenty. And it takes a minute to get up and running on your website.

The software lets us create chat bots, it lets us capture email addresses, and it integrates with third party platforms like Slack, Zapier, HubSpot and a whole heap of other platforms.

The future of conversational marketing

I can really see potential here and believe that conversational marketing is going to become a cornerstone of digital marketing.

And that’s why I’m talking about it today; because along with the ability automate communication and send leads into your funnel or pipeline, the best feature is the ability to have live chat sessions with prospects.

Now we have a way to ask specific questions and deal with a prospects specific needs, so we can deliver the best possible sales experience.

Right now I can’t think of any better technology to use than conversational marketing to really connect and treat prospects as individuals, make them feel special by giving them the attention and significance they deserve.

Conversational marketing is going to be vital and knowing how to communicate through this technology in a persuasive way is going to play a big role in the future of online marketing.

Free Conversion Rate Optimization Tool

Today I’m going to tell you about a free tool you can use to optimize your conversion rate.

I am talking about a free tool that you can use to optimize your website to get higher conversions.

This tool is called HotJar and it’s amazing.

What is it?

Its like virtually sitting behind your visitors and watching over their shoulder as they surf your website.

You can see every single action that they take and then use that information to increase your conversion rate.

When you install this on your website you’re going to be able to clearly see all user behaviour.

You’ll be able to record visitor all actions, and it lets you run feedback polls and surveys.

It also lets you create sales funnels, so you can see where the weaknesses and the drop-off points are.

And its super easy to install. I had my account up and running in literally about 30 seconds.

The best bit is that it’s completely free to use, but if you get more than 10,000 page views a day then there’s a pro version that you can upgrade to.

But even at the free level you’re going to get an astonishing amount of useful tools.

What does it do?

You’ll get three heat maps, three sales funnels and three surveys, three forms and three polls.

Plus a massive 300 hours of recording time, and that will tell you exactly what actions your website visitors are taking.

You’re gonna know where they’re clicking, you’re going to know how they’re moving through your website and you’re going to know where they’re leaving.

This is amazing information to have because if you are sending traffic through a sales funnel you will find the points that are causing people to drop out.

This gives you an opportunity to fix it and increase your conversion rates.

So all this sounds pretty incredible, right?

Well, there are another ways to use this tool.

How I’m using it

This is really beneficial to me because I’m running a Profit Copilot podcast and at the top of the website I have subscribe buttons to different podcast services.

Thanks to HotJar I can see that people like to subscribe to my podcast through iTunes, and people also like to subscribe to the podcast through Stitcher.

I wouldn’t have had that information otherwise.

And here’s another, potentially lucrative way to use that info.

When you can clearly see where people are clicking on your webpages, if you are running an offer (or an advert), it could be a good idea to move that into the position where people are clicking the most.

That’s a really quick and easy way to increase your click-through rate on adverts and offers.

Another cool feature of HotJar is the ability to play recordings and see the precise actions that people are taking on your website.

Your Visitors Privacy

Although we can see which pages someone visits and their country of origin the rest of the information remains anonymous.

We can’t find someone’s exact location and we don’t know their name, or anything like that.

So this doesn’t invade anyone’s privacy because we’re just looking at the actions that they take during a session.

We can see what type of browser they’re using and which operating system they’re using, and that’s about it.

When you watch a session can see all the visitors actions on your website; you can see them scroll on pages, you can see which areas catch their attention and you can see which buttons they click.

This is vital information because it tells us what is working on your website and what stuff you need to improve on.

Sales Funnel Conversion Rate Optimization

Another feature of HubJar is we can use funnels.

We can add all the pages of a funnel and monitor how effective they are as people navigate through them.

And more importantly, we can see which stages have caused them to dropped out.

There you have it, I just had to share this tool with you because I’ve just started using it in the last few
hours.

I discovered this last night and played around with it. In the first few minutes it started collecting data for me to look at and I was really impressed.

So I’m going to let this run for a few months and then I’m going to have a look at the trends and the big picture stuff.

Then I’ll be able to see what areas of the website people are really working, and which ones aren’t.

Hopefully this will help me to create a better user experience for my website visitors and increase my conversion rates as a result.

If you’ve found this useful then pay to forward and it share it with others who need to know about it.

Sales Funnel Template

Sales Funnel Template to Maximise Your Profit

What’s the best way to convert cold traffic into customers? It’s a sales funnel, so I’m going to give you a sales funnel template that you can use.

This post comes as a result of a comment I read on Facebook, which said:

“We don’t do sales funnels. When you start to look like everyone else – you start to look like everyone else.”

That kind of tickled me a little bit because I’ve seen the rejection of sales funnels a few times and I don’t understand the logic behind it.

The fact is whether you like it or not, if you’re communicating online then your visitors are already in a funnel.

Where does a sales funnel start?

Everything you do online is part of a funnel.

If you are promoting something, or asking someone to engage with your brand in any way, the people who’ll receive that message are in your funnel.

The thing is, most people who have a websites or an email lists don’t realise that the funnel exists whether they want it to or not.

So let’s say you have a blog and you’re churning out awesome content on a regular basis and you have a link where people can buy your ebook.

Now you might believe that because you’re not asking anyone to opt-in to an email list, it means that you’re not using a sales funnel.

The truth is; you are using a sales funnel even if that cold traffic hits your blog post and sees your offer and decline it.

All those visitors are still part of a funnel. It just means you’ve got a very poorly designed funnel.

So I’m going to show you how to fix that and I’m going to give you a sales funnel template that you can use to convert cold traffic into customers.

Sales Funnel Template

Let’s get down into it, I’ve drawn this is a diagram to describe what’s happening.

Awareness

The first square represents a blog post and that is the first stage of your sales funnel – this is actually called the
Awareness stage.

The names aren’t that important, and different people call different stages of a funnel by different names.

Don’t get too hung up on that stuff, just focus on the process.

Interest

Then the second stage is where you would ask them to opt-in to an email list – so that could be a squeeze
page or it could be a content upgrade, or even a form on the blog post itself.

This is the interest stage of the funnel,  because people are now interested in what you have to say and they’ve taken the next
step forward.

Decision

The third stage would be trigged once they’ve subscribed to your mailing list.

In most cases you will make them an offer immediately after they opt-in, and this is called a one-time offer.

This is a special offer just for the people who have subscribed to your mailing list.

They’ve expressed interest in what you have got to say so then you make a very small pitch.

This one-time offer is going to be a very low priced product which makes purchasing from you low risk and it can be used as an ‘impulse buy’ to move them onto the next stage of your funnel.

This stage of the funnel is the decision stage.

The decision stage is where they decide if they’re going to buy from you or not.

Consideration

If they decide to accept your one-time offer then you will immediately pitch them a second product.

But if they decline the upsell we can take them to a down sell page.

The down sell page offers them a cheaper alternative to the upsell.

It’s a similar product but maybe it has fewer features or it doesn’t do the same thing in the same way as the upsell offer.

It’s tempting to just offer a discount on the upsell product but I would strongly urge you to avoid doing that. It’s unethical and you’ll only train your customers to distrust your initial offer.

For this sequence, so far, you’re going to need three products – and they don’t have to be massive products, they can be short lead magnet type products.

As long as they’re cheap, low risk, and low investment.

This is the consideration stage of the funnel because they are now considering more of their options.

They are now asking themselves how much are they going to spend with you.

The conversation has changed in their mind.

It’s gone from deciding if they are going to spend money with you, to considering how much are they going to spend with you.

Retention

This leads them to your core offer.

This is your big ticket item or your medium priced offer.

Now they are at the retention stage of the sales funnel.

So now you have this a solid, highly lucrative sales funnel template.

If you structure your offers around this template you can use it to convert cold traffic into customers.

If you’ve found this useful share it with others who need to know.

Sell Without Being Salesy – Easy Stealth Sales Technique

Nobody likes being sold to, right? The instant that your website visitors, or your email subscribers, think there’s a sales pitch coming they switch off and they run for the hills.

So how do you sell without being salesy, without using hype, and without being sleazy?

I’m gonna give you a 7 step process to help you take somebody who’s never met you, has never heard of you, who doesn’t know anything about you, to desperately craving more of your stuff.

Today you’re going to learn how to sell with ninja-level stealth.

For this we’re taking a lesson from Frank Kern and I’m going to show you how to make people receptive to your sales messages, and even make them thankful for receiving them

Offer Helpful Advice for Free

Step one is to offer them helpful advice for free.

Thank them for their interest in you and then offer helpful advice.

Now it doesn’t matter what stage of your sales funnel you do this; you can make an offer for free advice in a sales page, in a squeeze page, actually inside a lead magnet, in a video, in a consultation phone call, etc.

The medium is that you’re using doesn’t matter, but what does matter is the language that you use.

An effective way to do this is to create a comparison between two identical things or situations.

And paint the picture of how one of those things achieves more than the other.

Then you can offer to show your prospect how it was done.

This makes for a tempting offer.

Explain the Benefits

Step two is to explain the benefits of your help.

Here you really wanna to layer the benefits thick and fast.

You might want to say something like, “I’m happy to show you how to make a product that practically sells itself,  cements your credibility and your authority, while increasing your bottom line.”

And I think for best results if you have three sentences with three benefits in each sentence, that is a really good structure to use.

Explain the Reason

Then in step 3 we’re going to tell them why you’re helping them.

This is where you would reveal the catch, if there is one.

Either way, you want to focus on the why.

You see, at this stage your prospects will be a little bit suspicious.

And that’s perfectly natural, we all do it.

They’re going to wonder why you want to help them, so here you absolutely need to be honest and transparent.

You might want to say something like, “I’m offering you this because I have 20 years experience and if you find value in it there’s a chance you’re going to buy my more advanced training at some point in the future.”

Here, you’re not trying to sell them anything at the moment.

And they’re going to appreciate your honesty because you’ve just separated yourself from every other salesperson out there.

Remove the Fear

Step 4 is to remove the fear of salespeople – or certainly remove the fear of you, as a salesperson.

To do this make them a promise. Reassure them that you’re not going to pitch to them all the time.

You might want to say something like, “I promise I won’t spam your inbox with promotions and I will only ever send you the stuff that I believe will be of interest and of benefit to you.”

At this stage they are still going to be unsure of you and that’s okay.

We will combat that scepticism in the next step.

Make an Irresistible Bribe

In step 5 we’re going to make an irresistible offer, we’re going to bribe them.

You might want to say something like, “If you feel like I have wasted your time, or not delivered on my promises then I will give you ____ in return.”

Choose whatever is desirable to your prospect – it can be money, it can be your services.

You just have to offer a guarantee.

And remember we’re not selling anything here, we’re just promising to give them information at this stage.

So make a promise that if you don’t deliver then you will either give them your services for free, or promise that you will take out your chequebook and give them some kind of compensation for wasting their time.

Now this is irresistible to them, and it’s gonna take some guts from you.

That’s why so few people do this; because it takes big balls to do this stuff.

But when you display this kind of confidence in yourself, your service, and your products, then your prospects will have a lot more confidence in you too.

This is a very powerful psychological technique.

FOMO

And then we have step 6, FOMO.

That stands for Fear of Missing out, and this is another powerful psychological trigger.

So at this stage you to remove the offer, you make it a little bit more exclusive, and you increase the barrier to entry ever-so-slightly.

You can do that by making a very specific criteria about the kind of people you are willing to work with.

To set the criteria you might want to say something like, “I can’t help everybody and this isn’t for everybody. This is only for people who have been in business for two years, and have an email list of 50,000 subscribers.”

Now this strategy immediately protects you against the ridiculously high number of time-wasters out there.

And it also proves that you’re not just another greedy salesperson, that you have integrity, and it also boosts your own authority.

Listen, this is really clever because it turns the tables.

You now have your prospects qualifying themselves.

Call to Action

And now we have the final step, step 7. This is the call to action.

Now that they’ve qualified themselves to you, that they’re intrigued, they want the irresistible offer, so its time to tell them how they can get it.

At this stage you might want to say something like, “Here is what you do next, if you want to learn more about this click the button below and fill in the form. As soon as I receive your details I will set you up with a detailed report.”

Now at this stage you can ask them to do pretty much anything you like; you can ask them to schedule a call, to watch a sales video, or whatever you like.

You’ve reversed the sales process.

And now you’re only dealing with people who really desire more of your stuff.

Pretty cool, right?

So I’m going to leave it there for today if you’ve found this useful then share it with others who might benefit.

sales page conversion hacks

6 Sales Page Conversion Hacks

In today’s video I attempt to share 6 sales page conversion hacks in 90 seconds.

Okay, I probably went over the 90 seconds.

Anyway, these hacks can be used for your squeeze pages, opt-in forms, email campaigns, and sales pages.

Don’t use too much Hype

Some hype is good, it gets people excited and it gets people engaged.

But keep it real and keep it believable.

Too much hype will kill your trust and your conversion rate.

Keep it Simple

Make sure your copy is easy to understand.

Use simple language patterns and keep your message is very clear.

Make sure that even a child can understand what you’re saying.

To help you do this Yoast has a WordPress plugin that you can use as you’re writing posts and pages, to help you keep the language at the appropriate reading level.

Remove Choices

Its smart to remove choices from your pages because the more choices that we have the less satisfaction we feel.

Its crazy, right?

It sounds counterintuitive, I know.

So instead of offering multiple offers on one page, or multiple payment options remove them and limit yourself to a maximum of just 3 options per page.

Easy to Scan

Make your copy easy to scan – give people shortcuts to get to the info that they want, quickly.

Use headings, make sure that you have lots of bullet points on your sales pages, and use diagrams where you can.

A high number of people will look at your sales page, scan it and obtain the information they need as quickly as possible.

First Person CTA

Write your call-to-actions in the first person.

You can increase the number of clicks on your call-to-action button receives by a shocking 24%.

Use words like “I”, “me”, and “my”.

Instead of saying something like “sign up now”, you might want to say something like “send me free weekly updates” – and notice in this example we’ve also included the frequency as well (that provides another benefit that entices people to click).

Never Stop Testing

The final one; test, test and test some more.

Never stop testing your sales copy.

It’s a little bit like tuning a radio.

You turn things one way and measure the results. If it’s not giving you the results that you want move things in the opposite direction.

Once you’ve got people buying or converting, then do more of that because it’s working.

So there you go, that’s 6 conversion hacks in (probably more than) 90 seconds.

If you found this useful then share it with people who might also benefit from it.

How to Make Facebook Messenger Bots, the Easy Way

Today you’re going to learn how to make Facebook Messenger Bots, the easy way.

I’ve avoided using Facebook Messenger Bots for quite a long time because I’ve felt a bit intimidated by them.

I thought it was going to be really complicated thought I was going to have to devote a few days of my time to learn how to use them properly but nothing could be further from the truth.

In fact I got my first messenger bot up and working in around three minutes – which is amazing, right?

What are Facebook Messenger Bots?

A lot of marketers are using them at moment, I was reading somewhere that there was something like 100,000 messenger bots on Facebook already.

These bots are conversational apps and they use some kind of artificial intelligence.

And the cool thing is we don’t actually have to get hands dirty with cold to make use of this stuff

So we can use them to increase our conversions and increase our sales, and deliver goodwill to our audiences, within minutes.

I’m going to get into ways that you can use them in a second but if you can imagine these little Facebook Messenger Bots are a bit like virtual sales assistants.

They can answer pre-sale questions, they can deliver customer service round the clock 24/7. Its pretty powerful stuff.

While I’m learning about this stuff for the first time I thought I have to share it with you too because I try to share anything that happens in my business so you can benefit too.

So how are other brands using Facebook Messenger Bots? We need some examples to see the kind of things that we can do.

Facebook Messenger Bot Examples

Whole Foods have got a clever Facebook Messenger Bot that helps people to find recipes. That’s a really cool and positive way to use this tech, right?

SnapTravel is using bots to help people to find hotels that sit within a prospects budget – more really positive usage.

And that’s going to give people another reason to engage with the brand and bring more people into their funnel because they can view SnapTravel, and Whole Foods, as companies that have the information they are looking for.

HealthTap is also really interesting. They are using Facebook Messenger Bots to deliver medical advice. How crazy cool is that?

This tells us that there are lots of different ways we can bots and if you want to use if you want to make your own I’m gonna show you how to do that – it’s really simple.

What happens is this; when someone subscribes to you fan page you can automatically send them a message that brings them further into your sales funnel.

You can use bots to promote affiliate links, promote other offers, deliver goodwill content, the fact is you can use them however you like.

Personally, I think if you can decide whatever way you believe is the best way to serve your community, is probably the best way to use them.

Which Services to use?

There are 4 services that I’ve found that let you make Facebook Messenger Bots without messing around with any code or anything complicated.

ManyChat, OnSequel, ChatFuel, and then Botsify are all services that let you build without code.

I’ve already made one with ManyChat, and it was super-easy.

Watch the video above to see for yourself.

The Process

After signing up I literally just:

  • Gave permission for my Facebook account to be connected to ManyChat
  • Chose one of the ready made templates
  • Customized the text
  • Changed the picture

It then sent a test message, which showed that everything was working perfectly.

Once you familiarise yourself with the platform, you’ll notice a whole bunch of different tools that you can use to make more advanced Facebook Messenger Bots.

I’m sure we’re going to come back to this at some point in the future when I’ve actually got some subscribers on my page.

A few tips

Maybe you like the idea and you feeling like you’re gonna go for it and set up your own campaigns?

Well, hold on just a second.

I’m going to give you a few tips that you need to know before you dive in to this.

Before you set up your first Facebook Messenger Bot:

  • Have an end goal in mind
  • Decide what actions your subscribers need to take to achieve that outcome
  • Make sure that the end result fits inside your existing sales funnel or your existing strategy.

Once you have your objectives, and you know what actions your subscribers need to take, and you know how it fits into your overall business then you’re going to have to:

  • Write good and clear copy
  • Ask the right questions

For example you might ask new subscribers what their email address is.

But you gotta do it in the right way, so you might say ‘hey I’ve got this free report for you I’d love to send it over to you so give me your email address and I’ll send it to you right now.

Also make sure that:

  • The tone matches the rest of your brand
  • Don’t say something that you wouldn’t say in person
  • Write conversational scripts
  • Have multiple answers ready for a variety of different questions.
  • And finally test, test, and then test some more

Done is Better than Perfect

It’s not going to be perfect the first time you set one up, and that’s ok so test it, and tweak it.

The first time we try new things, it’s unlikely it’s going to be perfect so just like most thing in digital marketing we’re going to have to tweak things as we go.

And remember that done is better than perfect.

The important thing is to just get it up and running – it doesn’t need to be the best messenger and it just needs to work.

Don’t be intimidated by this technology stuff, like I was.

Right now we’re in a really fortunate position where a lot of the tools that we need are just point and click.

Look at building a website, for example. If you want to install WordPress there’s literally 2 or 3 clicks of a mouse and then BOOM! you’ve got a fully functional and professional website.

I mean just 10 years ago that process was so complicated and so time consuming most people didn’t bother.

And if we go back further, say 15 years ago, that kind of technology didn’t exist.

So right now we’re in a really positive place and we’re really fortunate to exist in a time where we can just point and click your mouse and get the things we need to improve our businesses – and ultimately our lives and the lives of our families.

I’m gonna leave it there for today, if you’ve found this useful then share it with your network, pay it forward and they’ll probably be thankful to you – and it helps me out in a massive way too.

High converting sales page

Case Study of a High Converting Sales Page

Today I’m gonna run you through one of the highest converting sales pages on the Internet, at the moment.

It’s the sales page for a product called ‘The Renegade Diet‘. Let’s have a look at it.

So let’s start with the most obvious on this page – we have no navigation and that is to prevent people from clicking away.

On high converting sales pages we usually give people two choices; they can purchase or they can leave.

Secondly, have a look at the headline:

GET ABSOLUTELY RIPPED IN 60 DAYS

Now this makes a big promise – and it promises to deliver those results in a short period of time so the customer can get the results fast.

Then we have an attractive hero image, but in this place you might want to use a video.

At the very least we have some kind of visual representation of what’s on offer.

Then when we take a look at the actual copy we see something really interesting:

It’s time to end the confusion, cut through the nonsense and discover the simple nutrition plan that works. Forget about all the hype and gimmicks.

Forget about low carbs, ultra high protein and food combining. That’s all bullshit.

I found the copy fascinating because it a few dispels common myths frequently told in the weight loss niche.

Also check out the bullet points.

We put things inside bullet points to make them easy to read.

But these bullet points also do something else, they are actually acknowledging common problems.

And these are most likely the concerns of the people visiting this webpage:

  • 1.With most muscle building diets you gain two pounds of fat for every pound of muscle.
  • 2.With most fat loss diets you lose one pound of muscle for every two pounds of fat.
  • 3.Low carb diets kill your physical and mental performance, and wreck your body.

The paragraph of copy underneath the bullets creates a desirable outcome – it makes the experience seem enjoyable:

For a nutrition plan to work it has to be simple. It has to fit and work with your lifestyle. It can’t be ultra restrictive and chock full of rules. And you have to be able to eat the delicious foods you love. That’s what The Renegade Diet is all about.

Then there’s a very strong call-to-action.

Notice that the colour of buy button is in stark contrast to every other colour on the page.

This is so the call-to-action really stands out:

GET IMMEDIATE ACCESS

Also, as part of the actual copy, the buy button has a risk reversal promise.

60 DAY MONEY BACK GUARANTEE

So everything we see is like a mini sales page all on its own.

All the components that we’ve gone through here can be applied to long-form sales pages and video sales letters.

But if you scroll down ever so slightly on the page you’ll notice a series of credibility builders – these are high profile websites that has featured or mentioned this product.

The page carried a small amount of social proof by including the Facebook like button.

So as good as this page is, is there anything that we can do to improve it and increase their conversion rate?

Well, I think there is.

Let’s start with the buy button.

It doesn’t really look like a button – even with the contrasting colours it can be improved because, to me, it looks like a ribbon instead of a button.

There is no real indication that it should be clicked until you hover the mouse over it.

Secondly, look at the arrow. It’s pointing away from the buy button.

We want to draw attention to the buy button because it carries the call to action.

So ideally the arrow should be flipped upside down to point towards the buy button.

We really want to draw focus and attention to the call to action and the buy button instead of away from it.

So there you go, that’s my review of one of the highest converting sales pages online today.

But what changes would you make? How would you improve this sales page? What changed to the copy would you make?

How to sell digital products online

Part 8: How to Sell Digital Products Online

Today is major step forward in the Profit From Your Passion series, because you’re going to learn how to sell digital products online, as we reach part 8 of the training course.

In my 20 years in digital marketing I’ve never experienced a more lucrative business model than selling digital products.

It’s a really simple process:

  • Upload your product
  • Use JVZoo to create the buy button
  • Paste the code into the sales page
  • Add a second product to the funnel

I recommend using JVZoo because it gives you everything you need to get started quickly.

There’s also a large marketplace that’s filled with affiliate marketers looking to promote a product like yours.

Easy stuff, right?

I will update this will more analysis tomorrow, right now I’m dealing with a bad case of man-flu. Achoo!

How To Make A Tripwire Product

Part 7: How To Make A Tripwire Product

Today I’m going to show you how to make a tripwire product. This is part 7 of the Profit From Your Passion training course.

Tripwire products are low priced items that you can offer your email subscribers immediately after they subscribe to your list.

It’s a good way to get them from your freebie-seekers list, and onto your buyers list.

Tripwire products are awesome, so let’s get into this.

Benefits of Using Tripwire Products

One of the main benefits of using a tripwires product is to cover the cost of your adverts.

Because we’re eventually going to promote your stuff through advertising (it’s the best way to get traffic) using a tripwire product essentially makes sure that it’s free traffic.

The tripwire should be a low ticket purchase, and an offer that’s so enticing, that it covers the cost of advertising.

Another major benefit of using a tripwire is to build trust.

So it’s a great way for your customers to get to know you and start that relationship building process.

Typically, tripwires cost between $7 and $30 per sale.

When they’re within that range they can switch on the ‘buying mode’.

They’ve changed the conversation in your prospects head from IF they going to buy to HOW MUCH are they going to spend.

Obviously we have to deliver outstanding value in the product and try our best to overdeliver.

But we also use tripwires as a vehicle to up-selling to our main training course.

Remember yesterday we made an online course? Well the tripwire is going to promote that course so that helps you make more profit in the end.

So how do you structure your tripwire?

Well, I actually have a really good formula that you can just follow.

The Tripwire Creation Formula

The tripwire should make a promise to your customer.

Then you should show the end results of that promise.

Next you should include testimonials – even if that’s your own experience.

Then you gotta highlight common problems.

And then you get a bit personal and reveal your struggle.

Share your story because the story is what people will remember and that will help you to bond with your audience quicker.

Tell people where you’ve come from, and about the journey that you have been on.

People will want to share your success, so let them see that it is achievable for them too.

So once we’ve got all that content down inside the tripwire, the next thing we need to do is dispel some common myths.

This helps to position you as different to the competition.

Talk about things that are taken for granted, and then you dispel them. Explain why it’s wrong and give better alternatives.

And that’s where you give the solution.

This should be a really large section of your tripwire because this is where you actually given him the how-to information.

This should be actionable info to solve their problem.

Everything before the solution is all about their mindset.

You gotta them realise what the problem is and give them the self belief to solve it.

Don’t underestimate the power of everything that comes before the solution because your prospects to believe in themselves.

Think of it like you’re giving them the motivation and the determination to they need improve the situation.

Then once you’ve shown them how to get the results they need, you give them a call to action.

The Upsell

This is where you pitch your online course.

I would say keep the pitch to around 5% of the total content of your tripwire.

That’s because you don’t want to sell them an advert.

Give them absolute maximum value and then say: “we’re going to help you take the next step on your journey for long-term results”.

So how do we actually make a tripwire?

Tripwire Creation Tools

If you’re going to sell a PDF you can use Google Docs.

I really recommend using Google Docs because it means you can log in from anywhere with an Internet connection, or use multiple devices.

I’ll sometimes work at home on the computer and then I’ll take a laptop and sit in Starbucks and carry on working.

You could also use Microsoft Word, or even Canva.

What I tend to do is write out my content in Google Docs or Evernote and then I paste it into Canva and format it to make it look pretty.

I’ve actually got another video about Canva here.

Another option could be to do screen recording.

Screen Recording

I’ve done lots of screen recording, the very first online course that I made was made up entirely of PowerPoint slides.

You could use Keynote, Google Slides, or PowerPoint and then record your screen with ScreenFlow, Camtasia, or Screencast-o-Matic.

ScreenFlow is probably the best one that I have used so far, but it is for Mac only.

If you’re on a PC and you can afford it then go for Camtasia, otherwise Screencast-O-Matic is a really good budget option for recording your slides.

So there you go I hope you found this useful and hope that’s helped you to get everything you need to create your own tripwire products.

And you know what, this is just one more way of creating products in this Profit From Your Passion series.

I’ve given you 3 ways to create products, so you can just choose the ones that resonate with you.

Part 6: How to make an online course

Today you’re going to learn how to make an online course. This is a big milestone in the Profit From Your Passion training series, as we reach part 6.

As you already know, monetizing your website properly (for the longterm) is hard and it takes time.

But when you commit to creating information products and online courses, you can reap the rewards for years to come. They are assets that continue to profit many years later.

Just a few days ago one of my older products, from 6 or 7 years ago, made a sale – without any promotion from me. In fact I’d completely forgotten about it.

So let’s get started with making your first online course.

You Don’t Need To Be An Expert

It’s important to know that when it comes to making courses you don’t have to be an expert.

A lot of people fall down at the very first hurdle but you just got to be a few steps ahead of your students.

Just show them the journey that you’ve been on and allow them to follow you further.

That’s all you have to do.

Online Course Content

And then for the actual content of your online course;  remember the product creation framework?

We help your customers escape from a problem and then walk them through all the things they need to take to arrive at a solution, in the order they need to do them.

So go back to that product framework drill down into the next few steps and create content that’s based around that.

Make sure the content is ‘how-to’ and step by step.

If you are really stuck for content ideas just have a look on Udemy and other courses in your market.

Also look on forums, FAQ sections, blogs, Quora, Reddit etc and see what questions are being asked about your niche and what problems people need help with.

Online Course Format

Now when you’re actually making the course you can write a text document and convert it to PDF if you don’t want to use video.

You don’t have to write 200 pages or anything like that but it does have to have a lot of meaty content.

So we don’t want to make something that’s full of fluff.

We want to actually have highly valuable content in there that actually helps your customers to solve a problem.

While you can deliver that through PDF or a collection of PDFs, if you want to make more money then use video.

Also no matter what format you choose, you have to make sure that every module covers one particular task.

So we don’t have a video with a bunch of different topics in it.

We break it down into smaller chunks and that is so your customers can digest the information easily.

They can copy and replicate what you’re teaching them, and they’re not getting bogged down with loads of different ideas.

Online Course Pricing

And then when it comes to pricing your online course, at the low end we’d typically charge around $30 for a PDF going right up to around $500 for video content – and anywhere in between.

The pricing that you use will massively depend on your niche and the pricing structure of your competitors.

There are a few variables and ultimately you’ll have to choose a price that you are happy with.

I know that Teachable encourages you to sell a course for a minimum of $100, while Udemy suggests around $20.

It really depends on what you’re comfortable with.

Now I’m going to show you the exact gear that I use in my business, if  you want to use that as inspiration.

Video Equipment

So let’s get into the equipment that you might want to use.

The first thing that we’re going to need if you’re gonna do video is a camera.

Cameras

If you don’t want to invest in a camera then you can use a smartphone. They’ve all got HD capability.

But if you want to go a bit fancier then I can recommend something like the Logitech c920.

It’s an amazing webcam. I’ve made a while bunch of courses with this and it served me really well.

And it’s probably still the best HD webcam on the market, in my opinion.

You could also use a Flip camera, they’re still really usable.

We’ve also got DSLR cameras – which I’m using at the moment.

I am using a Canon 700D and it’s a good entry-level DSLR.

Microphones

Next you’re gonna need a good microphone.

Resist the urge to buy those cheap no-brand microphones.

I spent years buying them and they break quickly and the recording quality is very poor.

One option is a lapel mic that will just clip on to your shirt.

I use an Audio Technica and it’s a very good brand. Decent sound quality, if a little low.

Of course we’ve got the king of all USB mics; the Blue Yeti.

They are very popular microphones. It’s I use when I’m on the computer. The sound quality is hard to beat.

We’ve also got something like the Zoom H4N which very good microphone and recorder. It eats batteries like there’s no tomorrow, but the sound quality is fantastic.

And then we’ve also got the Rode Video Mic Pro. These are great if you’re using a DSLR because they plug right into the external mic socket.

I can recommend all these microphones but you only need one.

Lighting

And then you’re gonna have to have some lighting.

Typically you would get these big soft boxes but you don’t actually have to have those.

It’s important to think about the position of the lights, too.

I like to have three-point lighting – so above me is a hair light and then a couple of smaller lights to the side of me.

This kind of lighting system gives good definition so I don’t blend into the background.

But you don’t have to have that set up.

You could just use an LED light box.

They are very powerful and a good option if you’re short on space or short on budget.

The brand really doesn’t matter when it comes to lighting, both soft boxes and LED lights will last for years.

So there you go, I’ve shown you the way that I create my courses and the process that I use.

Obviously I use video more than anything else because it’s more valuable and I can sell that a higher price.

Videos are also quicker to make.

But I’m doing in this process is giving you multiple options and you can just decide whichever one works best for you.

Now you know how to make an online course.

Email marketing autopilot

Part 5: Email Marketing on Autopilot

Today is all about email marketing on autopilot. Its part 5 of the Profit From Your Passion series.

So, we need an autoresponder for this, and there are 2 that I can recommend.

They are ActiveCampaign – which I am currently using and then we also have Aweber – which I’ve previously used for almost 10 years.

I’m gonna talk you through the pros and cons of each one so you can decide for yourself which one you should go with.

Now, do you REALLY  need an autoresponder?

I would say you don’t need an autoresponder but if you want to make your life a whole lot easier, then yes.

This is where the real power of your website is. It’s how to get it running on autopilot.

It makes sure that you don’t have to manually email everybody who subscribes.

Listen, I’ve done it both ways. Back in 2009 I had a lead magnet about SEO.

I built an email list and I was manually adding people. It was a nightmare, and one day there was a spike in traffic and an extra 50 people subscribed all at once.

I just couldn’t cope.

So I would say definitely invest in an autoresponder if you can.

The two that I would recommend is ActiveCampaign and Aweber.

AcitveCampaign

ActiveCampaign is great if you are doing value based campaigns.

If you’re creating content on a regular basis and you’re not worried so much about the affiliate marketing side of things, this is the one to go for.

There is a slight learning curve involved and it’s slightly more expensive than Aweber.

But it has awesome behavioural dynamic response capabilities.

Dynamic response is absolutely the future of email marketing – you cannot ignore this any longer if you want to stay competitive.

Aweber

The other autoresponder we’ve got is Aweber.

This is really good if you are promoting affiliate offers.

So if you’re more about just pitching offers then Aweber is the one to go for.

It’s easy to use but there is little behavioural dynamic response on the platform.

And I think that’s a crying shame, it’s actually why I left Aweber.

They don’t have many automations and the ones that they do have are very buggy.

That’s the main difference between Aweber and ActiveCampaign so you can decide which one is right for
you.

Make your first automation

Because I’m using ActiveCampaign I’m going to show you how to get set up with that.

So here we are in the dashboard we’ve gone to ‘Automations’, we’re going to click new automation

I’m going to hit ‘From Scratch’:

So here we’ve got some options.

We can trigger an automation when someone subscribes but I’m not going to do that.

What I’m going to do is choose ‘Tag is Added’.

And that’s because we’re going to have multiple avenues into the list and all of those avenues will be a specific tag.

Remember during the squeeze page set-up we added a tag called ‘Detox PDF’?

So what happens when someone subscribes to this email list with the tag, we’re gonna send them a welcome email containing a link to the lead magnet.

Make sure your email has some personalisation, like their first name, and tell them what to expect from your list.

If you can make the email look as natural as possible and avoid the corporate look.

Try to make emails look and sound just like you are emailing a friend.

The purpose of this is to just run you through a basic automation process.

Later on we inject high tension and drama into the email sequence to get your subscribers hooked.

But today is all about the mechanics of getting you up and running fast.

You automation should look like this now:

And that’s about it.

Fairly painless, right?

I’ve given you giving you a fair bit to think about in this and I want to call it a day so you can just get cracking and get up and running with your very first welcome email, that will run on autopilot.

High converting squeeze page

Part 4: Make a high converting squeeze page

Today, in part 4 of the Profit From Your Passion training course, you’re going to learn how to make a high converting squeeze page.

You might have heard squeeze pages referred to as landing pages.

There are several types of landing page, but the one we are interested in allow people to subscribe to email lists in exchange for a lead magnet.

Your Squeeze Page Options

For this I am going to use a WordPress plugin called Thrive Architect.

But listen, you don’t need to invest in any software to do this.

In fact, you can set up an online business and make money from it practically for free, using free methods and free tools.

That is an option for you if you, but of course if you invest in professionally designed software and platforms then you will get to where you want to go quicker.

However, I think that its essential to use a professional email list building platform.

But when it comes to squeeze pages, if you’re feeling lazy and just want someone to do it for you then I can recommend Commerce Warriors and they will build an entire funnel for you.

If you really don’t want to invest anything at the moment then just head over to WordPress.org.

You can then search for landing page or squeeze page plugins and there you’re going to get tons of free options.

Just go through find one that suits your needs save yourself a few quid if you want to.

It doesn’t matter what system you are using because all the components will always be the same.

High Converting Squeeze Pages

We will need some kind of visual reference for the lead magnet, so we would typically use video.

In my experience video produces the best results. But If you’re not comfortable on camera yet then a picture of a book cover would do.

One of the most important things on a squeeze page is the headline, so we need to make a really bold promise.

We need to make the benefits clear, and make sure people know that the lead magnet is 100% free.

Now, we can get a bit wordy if we want to but I’ve found that just having a few bullet points conveys the message really clearly. People don’t read big chunks of text on squeeze pages.

They just want to know what you can do for them so they can make a decision.

Next you want to put a few bullet points on there, and make each one a benefit.

So the page is going to be packed with benefits – in fact, in just the headline we have got three maybe four benefits right there.

What we’re doing on a squeeze page is loading up the benefits and that’s the secret to a really effective squeeze page and one that converts really well. Just stack up the benefits.

The Squeeze Page Opt-in Form

Then we have the opt-in form and we can connect that to an autoresponder service. I use ActiveCampaign.

When you connect your opt-in form, no matter that service you’re using it’s important to ‘tag’ your form.

This will give each subscriber a label, so you know which form they used in the sign-up process.

You will also be able to do advanced targeting and dynamic behavioural responses with them, based on their actions.

I’ll go into more detail about that later on in this series.

Then we set the ‘Re-direct URL’.

It’s another really important part of our sales funnel.

The re-direct is going to point to a page on your website that offers a One Time Offer (OTO).

This will become more clear as we go deeper into this process, so take a note of the name of the page.

Now you need to add a new page and make sure the URL matches the re-direct URL.

Here you can  upload files and drag in your lead magnet and create the link to it.

Now people who visit this page can download it.

At some point in the very near future we’re going to put a special offer on this page.

Ok, I’ve given you a lot of information and a lot to do today so ahead and get cracking to set up your squeeze page.

Finally upload your lead magnet and set the links to make sure that everything is connected properly so when someone subscribes to your list they’re redirected to the right page.

Now you have a high converting squeeze page.

Make a lead magnet

Part 3: Quickly Create your List-Building Lead Magnet

This is part 3 of the Profit From Your Passion training course, and next on the list of things that I need to teach you is how to do is create a lead magnet.

Lead magnets are very important because they really assist in the list building process, they help us to build email lists quicker.

Lead Magnets Explained

We need to start collecting email addresses from the people who are actively engaged in what we’re doing. They will become fans and support us.

Lead magnets give our audience more information and more detail than what we post publicly. We need email addresses so we can stay in touch, deliver value, and run promotions.

But we are not going to start collecting random email addresses.

And we’re certainly not buying email address databases or anything like that.

I’ve seen lots of people doing that and they always end up just wasting their money because they’re buying cold leads.

Instead, collect your own leads. Yup it’s a longer process but it’s a more rewarding one, and it’s more profitable for you in the long run.

So what we have to do is create an ethical bribe – that’s something of high value, something that’s very desirable to your audience.

And we offer that to them for free in exchange for the email address.

The Follow-Up

Once we obtain the email address we can then carry out a follow-up sequence which I’ll get to in a forthcoming chapter.

That’s where the real if it comes in with digital marketing we always profit on the back end.

We rarely profit from trying to make a sale up front, so the lead magnet gets us to the follow-up process we need, faster.

Rules for a great Lead Magnet

The lead magnet is going to help your audience solve a problem, so let me run you through the rules of creating an awesome one that your audience will want to get:

  • It must be highly desirable
  • Your lead magnet must make a promise
  • It must provide outstanding value to them
  • You must make it easy to obtain and
  • And it must deliver on the promises that it makes

All good stuff there, right?

So when you follow these rules and your lead magnet has all those things,  you are contributing something incredibly positive to your niche.

Making your Lead Magnet

How do we make a lead magnet?

Well, it’s a really quick and easy process.

You’re going to have to trust me on this, and you’re gonna have to just follow the process and have faith that I am taking you on a good journey and the end result is going to be where you want to be.

I know its a big ask, at this stage.

What I want you to do  immediately after reading this post, is to grab your phone or grab a computer microphone, hit record and talk about your topic for about twenty or thirty minutes.

Let me go into a bit more detail.

What to include?

Remember yesterday that we have the escape and arrival framework?

That had all the steps that your audience needs to take to solve a problem.

What you are going to do is take one of those sections and talk about it for 20 or 30 minutes while recording your voice.

Don’t worry nobody is going to hear it – it’s not gonna go on the Internet. We’re not gonna publish the audio.

For a start, it’s gonna be full of mistakes. You’re gonna make lots of ‘um’s’ and ‘ah’s’ – and that’s okay.

Once you’ve recored your voice you’ll have created an asset.

Outsource the rest

Then take that recording and find someone on Fiverr that can transcribe the recording for you.

They’re not gonna share it with anyone and they’re not going to publish it on the Internet but they will create a written transcript for you.

The next thing I want you to do is immediately take that text document and just send it to an editor – you can find one on Fiverr.

Ask them to make it conversational and readable.

What you’ll receive back is a professional looking lead magnet without any of the mistakes.

Your Homework

So your homework for today is to spend the next half an hour recording yourself talking about one of the steps that you added to your product framework.

That’s it, simple stuff, right?

Product Framework

Part 2: Creating Your Digital Product Framework

Today is the second part of the Profit From Your Passion series, where you’ll learn how to monetize your website. In this chapter you’re going to learn the perfect product framework for creating digital products.

This is the first starting point –  to think about the end point, the actual product that we’d like to sell.

When you start with the ending, you increase your chance of success because you’re not wondering around aimlessly.

This way, you have purpose.

But don’t worry, we’re not going to create the product yet. We just need to have a very loose idea of the general direction that we need to go in.

Once we start with the endpoint, we know where the journey will lead us. And this will help you to figure out what the actual contents inside your product needs to be.

Everything we do has to match the product. Every piece of promotional content has to work together. Everything has to be in perfect alignment, to give us the best chance of making the level of sales that we hope to make.

So let me show you what I mean.

Digital Product Framework

Here we here we have the escape and arrival framework. A marketer called Frank Kern developed this system:

Escape from problem 

  • 1st thing 
  • 2nd thing
  • 3rd thing

Arrive at solution

We start with a problem – something that your audience wants to escape from.

And then we have all the steps that they need to take to move away from the problem and to eventually arrive at the solution.

Your product will give them all the steps they need to take in the order they need to take.

I’ll give you in an actual example of this.

Example Content

If we are in the health niche you could plan to create a video series or a PDF guiding people through the steps to become healthier.

Imagine each one as a chapter of a book:

Escape from: Feeling unhealthy 

  • Mindset
  • Detox
  • Diet plan

Arrive to: Feeling healthier

So, chapter one of the PDF could be all about mindset. Chapter two could be detox. And chapter three could be a diet plan.

This is a good outline for the contents of a digital product.

Drilling Down

We can also drill down a little bit further into each section, and create more topics.

If we take the detox chapter, for example, we might want to create a section about things that need to be eliminated from a diet and also create a section for healthy things to be added to a diet:

Escape from: Feeling unhealthy

  • Mindset
  • Detox (lead magnet)
    — Eliminate X, Y, Z  (blog post)
    — Increase X, Y, Z 
  • Diet plan

Arrive to: Feeling healthier

Now we can break these up into smaller chunks.

The detox section could be used to make a lead magnet.

We can drill down even further into this and break off one section and use it as a blog post.

Hopefully you can see how things are going to fit together in this process?

And that’s why we start with outlining the contents of the info product first.

Your Homework

So your homework is to get a sheet of paper, start with you your problem – the thing that your audience wants to escape from, and then draw a line down to the arrival – the solution.

Then write down all the steps they need to take, in the order they need to take, to solve the problem.

Now through using this product framework, you’ll have a rough idea of the direction that you’re going, which will determine the action we take next; creating an extremely high value blog post.

How to Monetize your Website – Profit from your Passion

Quickstart Sections

 

Find Your Niche
Make Website
Product Framework
Capturing Leads Autopilot Email Campaigns
Sales Funnel
Make Online Courses Start Selling Promotional Content Ideas
Recruit Affiliates Segmentation & Automation Facebook Ads

Today you’re going to learn how to monetize your website.

You see, I’ve been thinking long and hard about how I can deliver the best value to you through Profit Copilot. So what I have decided to do is show you step by step how to profit from your passion and monetize your website.

You’ll see exactly how it’s done, so you can follow along.

Passion is the secret ingredient.

Why passion?

Because you’re going to need it during the times of self-doubt.

Make no mistake, this stuff is hard. It takes time, and it takes discipline.

Setting the right expectations

You probably haven’t seen anything like this before because I have condensed and boiled down all the stuff that you need to know and I have removed all the stuff you don’t.

But its up to you to decide if this is the right thing for you.

Almost every Internet marketer makes ridiculous promises of overnight millions or tells people they’re gonna make tens of thousands in the first couple of months.

But that’s just not true.

It takes time and it takes hard work.

There are unethical marketers out there who prey on people’s lack of knowledge, and I really want to set myself apart from those guys.

So I’m giving you the proven formula, for free.

I figure, if I show you how to turn your website into a lucrative business – one that you’re passionate about, and one that’s based on the interests you already have, that’s a really positive contribution for me to make.

And it might stop you from giving away your hard earned money to people who don’t really know what they’re doing.

Who is this for?

This training course is for people who already have a website that they’re passionate about. It’s for people who are contributing something incredibly positive to their communities.

If you’re looking for a quick way to make a few bucks, this isn’t for you.

But if you love creating heart-centric content that improves people’s lives, knowledge, or situations – even just a little bit, AND you want a way to monetize that passion – this is for you.

For that reason, I’m going to assume that you already have a website and you are actively blogging or creating content on a regular basis.

Monetize your website

Think of this as a system that can be bolted-on to an existing website.

Here is everything that’s involved in getting this system up and running, and okay, I know it looks like a lot of stuff but when we break it down step by step it’s actually a fairly simple process:

  • Outline product content
  • Write 1 high quality blog post
  • Create 1 lead magnet
  • Make 1 squeeze page
  • Build email list
  • Test affiliate offers
  • Create digital product
  • Create sales page
  • Recruit affiliates
  • Advertise

So the first thing that we need to do is decide what we’re going to sell. You can’t truly monetize your website without having a product to sell.

Jumping in at the deep end?

Okay, I know that it might seem like jumping in at the deep end but we’re not actually going to make anything yet.

We’re just going get a rough idea of what we’re going to make. This comes down to your passions.

I know that marketers talk about finding the right niche and keyword research, and it’s handy but we don’t need it here because you just need to validate that your niche is a profitable one.

To do that just go to Amazon and see if there’s books and magazines about that topic. If information products already exist out there then fantastic.

This is not complicated stuff.

Chances are if you’re watching this you already have a website about a topic you love, or you’re creating content in that niche.

But if you do need to find one and want solid numbers I’ve got this video which might help you:

Creating profitable content

We need to have a rough idea of what you’re going to sell – it’s going to be a digital information product so it could be a PDF,  video series or an audio series, it doesn’t matter right now.

All you need to do is have an idea of the content and I’ll get into it into more detail in the next post.

Once we have an idea of what we’re going to sell we’re going to create a blog post based on that content.

Then we’re going to create a lead magnet – something that will entice people to join your email list.

Building a sales funnel

We’re also going to create a squeeze page for that, then we’re going to build the email list.

In reality, is the start of a sales funnel and I’ll show you how to build those later in this series.

Next, after we’ve started building an email list we need to test affiliate offers. This is to give us an idea of what is working in the niche and what kind of things people are responding to.

This will give us an idea of how to position the product.

The sales process

Then we need to create the product, and I’m going to show you how to do really quickly and easily

And it’s not going to take you weeks to do – we’re going to do it in a few days, maximum.

Now its time to create the sales page. There’s so much information I’ve got for you about writing sales copy and persuasion techniques. I’m very passionate about that area.

Next on the list is to recruit affiliates who will promote your product. They’re going to become like a virtual sales army who will go out and bring money into our business.

And then finally we’re going to start advertising for long term growth.

How long will it take?

There’s a lot of ground to cover I know, but by the end of this series you will have an awesome website that’s profitable.

The first time you do this is the hardest. Each time you create a new product, the process becomes easier – and quicker.

Here there are around 10 steps.

While I can give you all the info you need, you’re the one who has to do the work.

So I can’t predict how long this will take you.

Depending on your motivation and discipline levels, you might breeze through all the videos in a couple of hours, or you might be still chipping away at things in a few weeks.

How much will this cost?

It’s not going to cost you anything from me. I’m going to give you the information for free and that’s because I really want to deliver the maximum value to you.

You’ve probably already got everything you need; a domain name and web hosting.

Next up is an autoresponder – which is absolutely essential.

Finally you’ll need a small advertising budget. I’d recommend starting with $5 or $10.

Not too bad, right?

How much money can I make?

This is another variable that I can’t predict.

There are just too many factors to consider; the type of products you promote, the price point, commission level, the size of your email list, the copy you write, etc, etc.

In short, its up to you. If you’re willing to work at this, consistently and for a period of time, you will slowly make a steady income that grows each month.

I’ve seen students who’ve quit their job after 6 months, while it’s taken others 6 years.

So if this is the kind of thing that you like to see more of, keep an eye out for the next part tomorrow where we will continue to monetize your website.


Low Stress way to Find your Perfect Niche

There are two main schools of thought when it comes to finding the perfect niche.

I’m going to remove the stress and show you how to find the right one for you.


 Install a Website


The plan of attack

We need a solid outline, a plan of attack so we know which direction we’re heading in.

This is a very loose structure that might change slightly as we go through the process, but as along as we have a starting point, and an ending point, then we know where to go and the steps we need to take to get there.

Which neatly brings us to the product creation framework.


Product Creation Framework

This is the first starting point –  to think about the end point, the actual product that we’d like to sell.

When you start with the ending, you increase your chance of success because you’re not wondering around aimlessly.

This way, you have purpose.

But don’t worry, we’re not going to create the product yet. We just need to have a very loose idea of the general direction that we need to go in.

Just like the first video, nothing is set in stone and we’re free to make changes and switch things around.

There’s no right or wrong way to do this.https://www.youtube.com/watch?v=wxlb09J_E98

Once we start with the endpoint, we know where the journey will lead us. And this will help you to figure out what the actual contents inside your product needs to be.

Everything we do has to match the product. Every piece of promotional content has to work together. Everything has to be in perfect alignment, to give us the best chance of making the level of sales that we hope to make.

So let me show you what I mean.

Digital Product Framework

Here we here we have the escape and arrival framework. A marketer called Frank Kern developed this system:

Escape from problem 

  • 1st thing 
  • 2nd thing
  • 3rd thing

Arrive at solution

We start with a problem – something that your audience wants to escape from.

And then we have all the steps that they need to take to move away from the problem and to eventually arrive at the solution.

Your product will give them all the steps they need to take in the order they need to take.

I’ll give you in an actual example of this.

Example

If we are in the health niche you could plan to create a video series or a PDF guiding people through the steps to become healthier.

Imagine each one as a chapter of a book:

Escape from: Feeling unhealthy 

  • Mindset
  • Detox
  • Diet plan

Arrive to: Feeling healthier

So, chapter one of the PDF could be all about mindset. Chapter two could be detox. And chapter three could be a diet plan.

This is a good outline for the contents of a digital product.

Drilling Down

We can also drill down a little bit further into each section, and create more topics.

If we take the detox chapter, for example, we might want to create a section about things that need to be eliminated from a diet and also create a section for healthy things to be added to a diet:

Escape from: Feeling unhealthy

  • Mindset
  • Detox (lead magnet)
    — Eliminate X, Y, Z  (blog post)
    — Increase X, Y, Z 
  • Diet plan

Arrive to: Feeling healthier

Now we can break these up into smaller chunks.

The detox section could be used to make a lead magnet.

We can drill down even further into this and break off one section and use it as a blog post.

Hopefully you can see how things are going to fit together in this process?

And that’s why we start with outlining the contents of the info product first.

Your Homework

So your homework is to get a sheet of paper, start with you your problem – the thing that your audience wants to escape from, and then draw a line down to the arrival – the solution.

Then write down all the steps they need to take, in the order they need to take, to solve the problem.

Now through using this product framework, you’ll have a rough idea of the direction that you’re going, which will determine the action we take next; creating an extremely high value blog post.


Make your lead magnet

Lead magnets are very important because they really assist in the list building process, they help us to build email lists quicker.

Lead Magnets Explained

We need to start collecting email addresses from the people who are actively engaged in what we’re doing. They will become fans and support us.

Lead magnets give our audience more information and more detail than what we post publicly. We need email addresses so we can stay in touch, deliver value, and run promotions.

But we are not going to start collecting random email addresses.

And we’re certainly not buying email address databases or anything like that.

I’ve seen lots of people doing that and they always end up just wasting their money because they’re buying cold leads.

Instead, collect your own leads. Yup it’s a longer process but it’s a more rewarding one, and it’s more profitable for you in the long run.

So what we have to do is create an ethical bribe – that’s something of high value, something that’s very desirable to your audience.

And we offer that to them for free in exchange for the email address.

The Follow-up

Once we obtain the email address we can then carry out a follow-up sequence which I’ll get to in a forthcoming chapter.

That’s where the real if it comes in with digital marketing we always profit on the back end.

We rarely profit from trying to make a sale up front, so the lead magnet gets us to the follow-up process we need, faster.

The Rules

The lead magnet is going to help your audience solve a problem, so let me run you through the rules of creating an awesome one that your audience will want to get:

  • It must be highly desirable
  • Your lead magnet must make a promise
  • It must provide outstanding value to them
  • You must make it easy to obtain and
  • And it must deliver on the promises that it makes

All good stuff there, right?

So when you follow these rules and your lead magnet has all those things,  you are contributing something incredibly positive to your niche.

Your First Lead Magnet

How do we make a lead magnet?

Well, it’s a really quick and easy process.

You’re going to have to trust me on this, and you’re gonna have to just follow the process and have faith that I am taking you on a good journey and the end result is going to be where you want to be.

I know its a big ask, at this stage.

What I want you to do  immediately after reading this post, is to grab your phone or grab a computer microphone, hit record and talk about your topic for about twenty or thirty minutes.

Let me go into a bit more detail.

What To Include?

Remember yesterday that we have the escape and arrival framework?

That had all the steps that your audience needs to take to solve a problem.

What you are going to do is take one of those sections and talk about it for 20 or 30 minutes while recording your voice.

Don’t worry nobody is going to hear it – it’s not gonna go on the Internet. We’re not gonna publish the audio.

For a start, it’s gonna be full of mistakes. You’re gonna make lots of ‘um’s’ and ‘ah’s’ – and that’s okay.

Once you’ve recored your voice you’ll have created an asset.

Outsourcing The Rest

Then take that recording and find someone on Fiverr that can transcribe the recording for you.

They’re not gonna share it with anyone and they’re not going to publish it on the Internet but they will create a written transcript for you.

The next thing I want you to do is immediately take that text document and just send it to an editor – you can find one on Fiverr.

Ask them to make it conversational and readable.

What you’ll receive back is a professional looking lead magnet without any of the mistakes.

Your Homework

So your homework for today is to spend the next half an hour recording yourself talking about one of the steps that you added to your product framework.

That’s it, simple stuff, right?

 


Make a squeeze page

You might have heard squeeze pages referred to as landing pages.

There are several types of landing page, but the one we are interested in allow people to subscribe to email lists in exchange for a lead magnet.

Your Options

For this I am going to use a WordPress plugin called Thrive Architect.

But listen, you don’t need to invest in any software to do this.

In fact, you can set up an online business and make money from it practically for free, using free methods and free tools.

That is an option for you if you, but of course if you invest in professionally designed software and platforms then you will get to where you want to go quicker.

However, I think that its essential to use a professional email list building platform.

But when it comes to squeeze pages, if you’re feeling lazy and just want someone to do it for you then I can recommend Commerce Warriors and they will build an entire funnel for you.

If you really don’t want to invest anything at the moment then just head over to WordPress.org.

You can then search for landing page or squeeze page plugins and there you’re going to get tons of free options.

Just go through find one that suits your needs save yourself a few quid if you want to.

It doesn’t matter what system you are using because all the components will always be the same.

High Conversions

We will need some kind of visual reference for the lead magnet, so we would typically use video.

In my experience video produces the best results. But If you’re not comfortable on camera yet then a picture of a book cover would do.

One of the most important things on a squeeze page is the headline, so we need to make a really bold promise.

We need to make the benefits clear, and make sure people know that the lead magnet is 100% free.

Now, we can get a bit wordy if we want to but I’ve found that just having a few bullet points conveys the message really clearly. People don’t read big chunks of text on squeeze pages.

They just want to know what you can do for them so they can make a decision.

Next you want to put a few bullet points on there, and make each one a benefit.

So the page is going to be packed with benefits – in fact, in just the headline we have got three maybe four benefits right there.

What we’re doing on a squeeze page is loading up the benefits and that’s the secret to a really effective squeeze page and one that converts really well. Just stack up the benefits.

The Form

Then we have the opt-in form and we can connect that to an autoresponder service. I use ActiveCampaign.

When you connect your opt-in form, no matter that service you’re using it’s important to ‘tag’ your form.

This will give each subscriber a label, so you know which form they used in the sign-up process.

You will also be able to do advanced targeting and dynamic behavioural responses with them, based on their actions.

I’ll go into more detail about that later on in this series.

Then we set the ‘Re-direct URL’.

It’s another really important part of our sales funnel.

The re-direct is going to point to a page on your website that offers a One Time Offer (OTO).

This will become more clear as we go deeper into this process, so take a note of the name of the page.

Now you need to add a new page and make sure the URL matches the re-direct URL.

Here you can  upload files and drag in your lead magnet and create the link to it.

Now people who visit this page can download it.

At some point in the very near future we’re going to put a special offer on this page.

Ok, I’ve given you a lot of information and a lot to do today so ahead and get cracking to set up your squeeze page.

Finally upload your lead magnet and set the links to make sure that everything is connected properly so when someone subscribes to your list they’re redirected to the right page.

Now you have a high converting squeeze page.


Autopilot Marketing

This is where the real power of your website is. It’s how to get it running on autopilot.

It makes sure that you don’t have to manually email everybody who subscribes.

Listen, I’ve done it both ways. Back in 2009 I had a lead magnet about SEO.

I built an email list and I was manually adding people. It was a nightmare, and one day there was a spike in traffic and an extra 50 people subscribed all at once.

I just couldn’t cope.

So, we need an autoresponder for this, and there’s 2 that I can recommend.

They are ActiveCampaign – which I am currently using and then we also have Aweber – which I’ve previously used for almost 10 years.

I’m gonna talk you through the pros and cons of each one so you can decide for yourself which one you should go with.

I would say you don’t need an autoresponder but if you want to make your life a whole lot easier, then yes.

This is where the real power of your website is. It’s how to get it running on autopilot.

It makes sure that you don’t have to manually email everybody who subscribes.

Listen, I’ve done it both ways. Back in 2009 I had a lead magnet about SEO.

I built an email list and I was manually adding people. It was a nightmare, and one day there was a spike in traffic and an extra 50 people subscribed all at once.

I just couldn’t cope.

So I would say definitely invest in an autoresponder if you can.

The two that I would recommend is ActiveCampaign and Aweber.

ActiveCampaign

ActiveCampaign is great if you are doing value based campaigns.

If you’re creating content on a regular basis and you’re not worried so much about the affiliate marketing side of things, this is the one to go for.

There is a slight learning curve involved and it’s slightly more expensive than Aweber.

But it has awesome behavioural dynamic response capabilities.

Dynamic response is absolutely the future of email marketing – you cannot ignore this any longer if you want to stay competitive.

Aweber

The other autoresponder we’ve got is Aweber.

This is really good if you are promoting affiliate offers.

So if you’re more about just pitching offers then Aweber is the one to go for.

It’s easy to use but there is little behavioural dynamic response on the platform.

And I think that’s a crying shame, it’s actually why I left Aweber.

They don’t have many automations and the ones that they do have are very buggy.

That’s the main difference between Aweber and ActiveCampaign so you can decide which one is right for
you.

Your First Automation

Because I’m using ActiveCampaign I’m going to show you how to get set up with that.

So here we are in the dashboard we’ve gone to ‘Automations’, we’re going to click new automation

I’m going to hit ‘From Scratch’:

So here we’ve got some options.

We can trigger an automation when someone subscribes but I’m not going to do that.

What I’m going to do is choose ‘Tag is Added’.

And that’s because we’re going to have multiple avenues into the list and all of those avenues will be a specific tag.

Remember during the squeeze page set-up we added a tag called ‘Detox PDF’?

So what happens when someone subscribes to this email list with the tag, we’re gonna send them a welcome email containing a link to the lead magnet.

Make sure your email has some personalisation, like their first name, and tell them what to expect from your list.

If you can make the email look as natural as possible and avoid the corporate look.

Try to make emails look and sound just like you are emailing a friend.

The purpose of this is to just run you through a basic automation process.

Later on we inject high tension and drama into the email sequence to get your subscribers hooked.

But today is all about the mechanics of getting you up and running fast.

You automation should look like this now:

And that’s about it.

Fairly painless, right?

I’ve given you giving you a fair bit to think about in this and I want to call it a day so you can just get cracking and get up and running with your very first welcome email, that will run on autopilot.


Make an online course

As you already know, monetizing your website properly (for the longterm) is hard and it takes time.

But when you commit to creating information products and online courses, you can reap the rewards for years to come. They are assets that continue to profit many years later.

Just a few days ago one of my older products, from 6 or 7 years ago, made a sale – without any promotion from me. In fact I’d completely forgotten about it.

So let’s get started with making your first online course.

Being an Expert?

It’s important to know that when it comes to making courses you don’t have to be an expert.

A lot of people fall down at the very first hurdle but you just got to be a few steps ahead of your students.

Just show them the journey that you’ve been on and allow them to follow you further.

That’s all you have to do.

The Course Content

And then for the actual content of your online course;  remember the product creation framework?

We help your customers escape from a problem and then walk them through all the things they need to take to arrive at a solution, in the order they need to do them.

So go back to that product framework drill down into the next few steps and create content that’s based around that.

Make sure the content is ‘how-to’ and step by step.

If you are really stuck for content ideas just have a look on Udemy and other courses in your market.

Also look on forums, FAQ sections, blogs, Quora, Reddit etc and see what questions are being asked about your niche and what problems people need help with.

The Format

Now when you’re actually making the course you can write a text document and convert it to PDF if you don’t want to use video.

You don’t have to write 200 pages or anything like that but it does have to have a lot of meaty content.

So we don’t want to make something that’s full of fluff.

We want to actually have highly valuable content in there that actually helps your customers to solve a problem.

While you can deliver that through PDF or a collection of PDFs, if you want to make more money then use video.

Also no matter what format you choose, you have to make sure that every module covers one particular task.

So we don’t have a video with a bunch of different topics in it.

We break it down into smaller chunks and that is so your customers can digest the information easily.

They can copy and replicate what you’re teaching them, and they’re not getting bogged down with loads of different ideas.

Pricing

And then when it comes to pricing your online course, at the low end we’d typically charge around $30 for a PDF going right up to around $500 for video content – and anywhere in between.

The pricing that you use will massively depend on your niche and the pricing structure of your competitors.

There are a few variables and ultimately you’ll have to choose a price that you are happy with.

I know that Teachable encourages you to sell a course for a minimum of $100, while Udemy suggests around $20.

It really depends on what you’re comfortable with.

Now I’m going to show you the exact gear that I use in my business, if  you want to use that as inspiration.

Gear

So let’s get into the equipment that you might want to use.

The first thing that we’re going to need if you’re gonna do video is a camera.

Camera

If you don’t want to invest in a camera then you can use a smartphone. They’ve all got HD capability.

But if you want to go a bit fancier then I can recommend something like the Logitech c920.

It’s an amazing webcam. I’ve made a while bunch of courses with this and it served me really well.

And it’s probably still the best HD webcam on the market, in my opinion.

You could also use a Flip camera, they’re still really usable.

We’ve also got DSLR cameras – which I’m using at the moment.

I am using a Canon 700D and it’s a good entry-level DSLR.

Microphone

Next you’re gonna need a good microphone.

Resist the urge to buy those cheap no-brand microphones.

I spent years buying them and they break quickly and the recording quality is very poor.

One option is a lapel mic that will just clip on to your shirt.

I use an Audio Technica and it’s a very good brand. Decent sound quality, if a little low.

Of course we’ve got the king of all USB mics; the Blue Yeti.

They are very popular microphones. It’s I use when I’m on the computer. The sound quality is hard to beat.

We’ve also got something like the Zoom H4N which very good microphone and recorder. It eats batteries like there’s no tomorrow, but the sound quality is fantastic.

And then we’ve also got the Rode Video Mic Pro. These are great if you’re using a DSLR because they plug right into the external mic socket.

I can recommend all these microphones but you only need one.

Lights

And then you’re gonna have to have some lighting.

Typically you would get these big soft boxes but you don’t actually have to have those.

It’s important to think about the position of the lights, too.

I like to have three-point lighting – so above me is a hair light and then a couple of smaller lights to the side of me.

This kind of lighting system gives good definition so I don’t blend into the background.

But you don’t have to have that set up.

You could just use an LED light box.

They are very powerful and a good option if you’re short on space or short on budget.

The brand really doesn’t matter when it comes to lighting, both soft boxes and LED lights will last for years.

So there you go, I’ve shown you the way that I create my courses and the process that I use.

Obviously I use video more than anything else because it’s more valuable and I can sell that a higher price.

Videos are also quicker to make.

But I’m doing in this process is giving you multiple options and you can just decide whichever one works best for you.

Now you know how to make an online course.


How to make a tripwire funnel

Tripwire products are low priced items that you can offer your email subscribers immediately after they subscribe to your list.

It’s a good way to get them from your freebie-seekers list, and onto your buyers list.

Tripwire products are awesome, so let’s get into this.

The Benefits

One of the main benefits of using a tripwires product is to cover the cost of your adverts.

Because we’re eventually going to promote your stuff through advertising (it’s the best way to get traffic) using a tripwire product essentially makes sure that it’s free traffic.

The tripwire should be a low ticket purchase, and an offer that’s so enticing, that it covers the cost of advertising.

Another major benefit of using a tripwire is to build trust.

So it’s a great way for your customers to get to know you and start that relationship building process.

Typically, tripwires cost between $7 and $30 per sale.

When they’re within that range they can switch on the ‘buying mode’.

They’ve changed the conversation in your prospects head from IF they going to buy to HOW MUCH are they going to spend.

Obviously we have to deliver outstanding value in the product and try our best to overdeliver.

But we also use tripwires as a vehicle to up-selling to our main training course.

Remember yesterday we made an online course? Well the tripwire is going to promote that course so that helps you make more profit in the end.

So how do you structure your tripwire?

Well, I actually have a really good formula that you can just follow.

The Formula

The tripwire should make a promise to your customer.

Then you should show the end results of that promise.

Next you should include testimonials – even if that’s your own experience.

Then you gotta highlight common problems.

And then you get a bit personal and reveal your struggle.

Share your story because the story is what people will remember and that will help you to bond with your audience quicker.

Tell people where you’ve come from, and about the journey that you have been on.

People will want to share your success, so let them see that it is achievable for them too.

So once we’ve got all that content down inside the tripwire, the next thing we need to do is dispel some common myths.

This helps to position you as different to the competition.

Talk about things that are taken for granted, and then you dispel them. Explain why it’s wrong and give better alternatives.

And that’s where you give the solution.

This should be a really large section of your tripwire because this is where you actually given him the how-to information.

This should be actionable info to solve their problem.

Everything before the solution is all about their mindset.

You gotta them realise what the problem is and give them the self belief to solve it.

Don’t underestimate the power of everything that comes before the solution because your prospects to believe in themselves.

Think of it like you’re giving them the motivation and the determination to they need improve the situation.

Then once you’ve shown them how to get the results they need, you give them a call to action.

The Upsell

This is where you pitch your online course.

I would say keep the pitch to around 5% of the total content of your tripwire.

That’s because you don’t want to sell them an advert.

Give them absolute maximum value and then say: “we’re going to help you take the next step on your journey for long-term results”.

So how do we actually make a tripwire?

Tools

If you’re going to sell a PDF you can use Google Docs.

I really recommend using Google Docs because it means you can log in from anywhere with an Internet connection, or use multiple devices.

I’ll sometimes work at home on the computer and then I’ll take a laptop and sit in Starbucks and carry on working.

You could also use Microsoft Word, or even Canva.

What I tend to do is write out my content in Google Docs or Evernote and then I paste it into Canva and format it to make it look pretty.

I’ve actually got another video about Canva here.

Another option could be to do screen recording.

Screen Recording

I’ve done lots of screen recording, the very first online course that I made was made up entirely of PowerPoint slides.

You could use Keynote, Google Slides, or PowerPoint and then record your screen with ScreenFlow, Camtasia, or Screencast-o-Matic.

ScreenFlow is probably the best one that I have used so far, but it is for Mac only.

If you’re on a PC and you can afford it then go for Camtasia, otherwise Screencast-O-Matic is a really good budget option for recording your slides.

So there you go I hope you found this useful and hope that’s helped you to get everything you need to create your own tripwire products.

And you know what, this is just one more way of creating products in this Profit From Your Passion series.

I’ve given you 3 ways to create products, so you can just choose the ones that resonate with you.


How to sell your digital products

In my 20 years in digital marketing I’ve never experienced a more lucrative business model than selling digital products.

It’s a really simple process:

  • Upload your product
  • Use JVZoo to create the buy button
  • Paste the code into the sales page
  • Add a second product to the funnel

I recommend using JVZoo because it gives you everything you need to get started quickly.

There’s also a large marketplace that’s filled with affiliate marketers looking to promote a product like yours.

Easy stuff, right?


How to get content ideas

This is important because you’re going to need a fresh supply of content, for longterm success.

But you only need 1 blog post to get started. The post that you write today will be the one you’ll advertise on Facebook, in order to drive traffic to your site.

Once those visitors receive the Pixel, the custom audience you made in Facebook will advertise the squeeze page exclusively to them.

You can of course just advertise your squeeze page and miss this step, some markets will respond to that but some won’t.

This way, you’ve got both bases covered.

But in order to create good content, we’ve got a few rules.

The Rules

First of all you got to answer burning questions in your niche.

Look through forums and Facebook groups to find which questions people are asking.

Also the FAQ sections websites and forums are goldmine of ideas.

There you’ll find the exact questions that people want to know the answers.

Your content must solve a problem.

Don’t tackle a bunch of different problems – just focus on and solve one.

The solution that you give them must be actionable. And it has to deliver results.

So make sure your audience is able to achieve something by the end of the blog post.

Here’s another way to find an unlimited number of content ideas. It’s a website called Answer the Public.

It’ll take a few seconds to generate a bunch of content ideas for you.

That’s really good starting point to help you get up and running quickly.


How to recruit affiliates

Affiliates will promote your stuff in exchange for a healthy commission of every sale they make for you.

This means when you get the right affiliates on board, you can ramp up your earnings quickly.

So I’m gonna run you through how to do that now.

While this IS a very lucrative approach to marketing, I don’t think it’s a smart long term strategy. I explain more about that here.

But for an initial cash injection into your business it’s a fantastic strategy.

The Cost of Affiliates

Typically we would offer an affiliate between 50% and 75% per sale.

Now if you think that sounds like a lot, then you’re right – it is a lot.

We do give away a lot of commission per sale, but we don’t have to worry about the marketing side of things during that period if we don’t want to. The sales are coming in for free.

I’m going to give you some do’s and don’ts to help you attract higher quality affiliates.

Attracting Affiliates

Do’s

The first thing is do fill a gap, fill a need.

Find out what your potential affiliate partners are promoting and find out what they’re not promoting.

Decide what they need and then if your product fills that gap they will be more inclined to promote you.

Also do know your Earnings Per Click (EPC).

I know if you’re getting into this for the first time you might not have that info, and that’s okay.

Don’t let that deter. When you do know your EPC just let your future affiliates know what that is.

It’s important because it tells them how much revenue they should expect to make for every visitor they send to your sales page.

Do let affiliates try out your  product first.

You have to give them access to it, so offer a copy and they can decide if it’s right for their list.

Do mention the commission percentage.

Make sure they know how much you’re charging per sale and let them know of any upsells that they can also profit from.

If you can, do offer a special bonus it’s unique to them and their list

Don’t use avatars or cartoon pictures to try and hide your identity.

Be real and if you have track record let them know about it.

Don’ts

Don’t lead with your commission.

I know it’s tempting to open the email with something like “OMG! OMG! I’m gonna offer you a massive 75 % per sale! Cha-ching! OMG!”, but guess-what?

Everyone’s doing that so it’s not a big deal. Affiliates are not wowed by that anymore.

Don’t be smarmy or a kiss-ass.

A little bit of flattery will go a long way but too much another turnoff because it feels manipulative.

Don’t be rude or egotistical.

You might feel that your product is the best one on the planet, but most product vendors feel the same way too.

So it’s not cool to insist that they promote you.

Don’t expect a reply.

High quality affiliates are bombarded with offers every single day and there’s only a very small percentage that they can say yes to.

So don’t be put off if you don’t get reply. It just means that it wasn’t the right product, at the right time. Don’t take it personally.

Just knuckle down move on to the next  because there are going to be plenty of affiliates out there who need to promote a product like yours.


Email segmentation

This final lesson is all about email segmentation and dynamic behavioural response.

Sounds complicated but it isn’t.

When we segment our email subscribers, we can treat them differently according to their actions.

This allows you to create highly targeted email campaigns that boost engagement, and profit.

Advanced Automation

For this we’re going to use ActiveCampaign.

You’re going to create a second email list and this time you’re gonna call it ‘customers’.

Previously you made your first email list which was just for freebie seekers – people who will subscribe to get your lead magnet.

Today we are making one specifically for customers.

Then create a new automation.

The trigger that we’re gonna run is when ‘a contact subscribes’ to the list to your customers-only list.

This is to make sure that people unsubscribe from your freebie list.

What this does is it allows you to treat the people who are on your freebie list in a different way to your customers.

We do this because when someone becomes your customer they are supporting your business, so you treat them differently.

Dynamic Behavioural Response

Remember we made this automation a few days ago?

When someone subscribes to your freebie lists with the ‘detox pdf’ tag they’re automatically added to this automation and a welcome email sequence will trigger.

They will receive an email with a link to the lead magnet.

What I really want to show you its some dynamic behavioural response:

What we can do now is, is if a subscriber doesn’t open the email we can trigger a reminder email.

We can give them an extra day to grab the lead magnet before adding them to the rest of the sequence.

Then a new email is automatically sent everyday.

And For the people who DID open the welcome email, they are sent directly into a nurture sequence containing high value content.

In fact, there are hundreds of different types of campaigns you could run. ActiveCampaign has loads of free campaigns that you can use.


Bonus: Facebook Advertising

Install your Pixel

Retarget your visitors

I’m gonna show you how to do Facebook retargeting. This is really good if you’re building an email list.

It works like this:

When someone visits your website the Facebook pixel will fire. And the next time they visit Facebook we can display a custom advert to them. You might use this to advertise your lead magnet.

In a previous video, I showed you how to make a pixel and install it on a website:

The pixel is now firing and collecting data, this lets us create a custom audience and then make an advert specifically for that audience.

I’m going to give you the main touch points on how to do that.

Custom Audiences

So here we are back in Facebook and we are gonna target people who have visited the website – and nobody else.

This makes our campaigns very effective very targeted and you know fairly cheap to run:

We can do some fairly clever things here but for the purpose of simplicity I’m just gonna target everybody who visited the website in the last 180 days:

The Advert

Then we need to choose an objective so I’m just gonna choose traffic for the moment for the purpose of simplicity for this post:

Now we can go ahead and create the type of advert that we like.

We can choose our daily budget we can really get down into creating the advert that will be displayed specifically to the people who have visited our website:

Build Your List

So what kind of advert might you want to create with this?

Well, you might want to offer people a lead magnet to pull leads into your email list and run them through your sales funnel.

This could be a very good starting point for you.

We use blog content as as a way to lure people into your website – we give them value for free upfront.

While they’re visiting your website we pixel them so we can retarget them and follow up.

Because they are now warm to us and they know who we are, visitors are more inclined to subscribe to your email list.

Of course, using custom audiences we can we can avoid displaying the advert to people who have already subscribed.

I’ll make another post all about that in the future, but for the purpose of simplicity I just wanted to show you how to get up and running with a basic retargeting campaign.

The great thing about is, you can start using today – literally within minutes you can start building your email list more efficiently.

I hope that your campaigns work out really well, and you drive a lot more leads into your funnel as a result.