7 Steps To A Profitable Youtube Channel (Without Ads)

In today’s article, I’m going to give you the 7 key steps that I’m using to grow my YouTube subscriber numbers and audience base, and then profiting from that traffic. 

I’ll also in the video above this post I’ll give you an inside look at my analytics so you can see how these steps have paid off for me, and how it can work for you, too.

This is all without running adverts on your channel – which is probably just as well considering the recent limitations YouTube have imposed on smaller channels.

Background

I’ve been on YouTube for a while now, but really became enamoured with it on the 22nd of November, 2017. That day I decided to begin a 90 day challenge where I created one piece of video content every day for 90 days. 

In the end I did around 126 days, because I enjoyed it so much.

Up until that point I was only producing about one video a week and I wasn’t taking it very seriously. I was very preoccupied with my other businesses and because of this, my channel was stagnant with hardly any growth. I had a small, 150 subscriber audience throughout the year… I just felt that video marketing wasn’t my thing.

I’d been working in the digital marketing industry for around 20 years but when it was time to educate others, I was out of my comfort zone and really didn’t invest much time or energy into it. I didn’t have the motivation or the confidence in myself or my communication skills when it came down to actually teaching. Luckily, that 90-day challenge truly changed my outlook on not only YouTube video marketing, but my own abilities and skills as well.

Getting Started

Looking at the lifetime view of your YouTube channel, in the analytics section, you’ll be able to see exactly when the channel started and how far you’ve come. My channel was created back in 2010, at which time I hadn’t been producing much content. It was only a few years ago that I uploaded my first YouTube video, and then really just let the channel sit.

When I started producing weekly videos about a year ago, there still wasn’t much in terms of growth, but moving forward to November, 2017, we can see that this starts to steadily increase over time. By checking out your lifetime view and how your analytics have changed over time, you can see the growth trajectory and the direction in which your channel is heading.

In my original video, I gave viewers a look into my own YouTube analytics to show the subscriber and engagement growth there. Just over the previous 90 days, it was clear to see that my channel’s video views, shares, playlist saves, subscribers and overall engagement had improved. When I looked into the previous 28 days, the analytics

showed that while most of the original improvement was still there, average view duration had actually decreased a little bit. This is completely normal! So if you look into your own YouTube channel and see those red arrows pointing down, singling a decrease in view duration, remember that it’s usually very temporary, and as long as the rest of your analytics show consistent growth, you don’t have to worry.

If your other YouTube analytics do happen to show your views and engagement decreasing, don’t let that deter you from moving forward. You can use the following steps to improve them in no time.

#1 Be Consistent

The first step I took was to create and maintain consistency. In other words, decide on a schedule that works for you. Pick a day of the week or month, and try to keep your uploads consistent and uniform to that schedule. This allows viewers and subscribers to learn what days and times you usually add new content, so they won’t miss any of it. For me, this was every day, but you don’t have to upload content this often as long as you

stay consistent. Create a routine and allow your viewers to be a part of it.

#2 Increase the Frequency 

This one is pretty self-explanatory but important nonetheless.

When I began to really focus on digital marketing and video creation last November, I increased the frequency of my YouTube videos from once a week (if that), to once daily. While I originally did this primarily for the 90-day challenge, it got me into the habit of daily creation.

I consistently created and shared 120 days of videos, and it became second-nature to do so. These days I usually upload between three and five videos weekly, although this may vary slightly. This is a good, solid average frequency to upload content. Some share more or less often, too. You’ll have to find a number that works for you, but a good, solid average ranges from about once a week, to three to five times weekly.

#3 Engage, Engage, Engage

Another really important thing I still focus on is engaging with the community that has developed around my YouTube channel. I respond to comments, ask questions and share some insight when I see the opportunity to do it.

Engaging with viewers and followers is often overlooked when it comes to YouTube, as opposed to other social networking sites like Facebook, Instagram or Twitter. But subscribers really appreciate this and are much more likely to be loyal to your channel and your business. #4 Collaborate and Work Together

A great way to create more engagement and gain attention on YouTube is to create collaborative content. This means working with others that inspire you, or have content that you’re interested in, on and off of YouTube. Collaborating is a great way to cross audience lines, especially when it comes to working with other YouTube creators who have their own subscriber bases. Look for individuals who run different businesses or do different things than you do, that will allow you to branch out and reach more of an

audience, thus getting you more views and more followers!

#5 Find Your Mission

One thing I’ve realized is a major key to running a successful YouTube channel, or digital marketing business in general, is discovering your mission. Above all else, my YouTube channel exists to help guide people through the maze that is internet and digital marketing.

It’s easier for those with less experience to get caught up in the scams, the hype and the get-rich-quick schemes that run rampant through the web. So I created my channel to put a stop to that, and to help people learn these skills without being taken advantage of. While I do work to monetize my website or blog, my mission comes first and foremost. Finding your own mission or reason is important in order to stay focused. It will give you a goal when you feel things aren’t going the way you want them to, and an extra boost of confidence when they are!

#6 Give Them What They Want

This is something many individuals using YouTube have a problem with, but its absolutely essential. I wanted to give my audience more of what they wanted, so I paid close attention to the analytics and found what was working and what was the most popular. Then I created more of that type of content. For example, every Tuesday I create a new video sharing traffic methods that my audience might not have been aware of before.

These videos are a part of a ‘program’ I call Traffic Tuesdays. These have proven to be extremely popular, and the videos garner a lot of attention and engagement, probably much of that being due to the consistency and frequency of the videos themselves. (Steps #1 and #2!) Find out what your audience enjoys the most, and what they are interacting with and getting involved in. Once you find this element, use it to your advantage and create more relevant content. This keeps people interested and coming back to your channel.

#7 Call-To-Action

At the start of a YouTube video, after I’ve greeted my audience and done my intro, I will have call-to-action text on the screen which asks viewers to “like and subscribe” for more profitable tips. I also do this at the end of each video for good measure. This encourages people to subscribe and engage with my channel.

By doing this, I am creating multiple calls to action. Call-to-action methods and messages are great because it gives viewers a sense of needing to be a part of the channel and the community there. Doing this on your own YouTube channel will help your viewers to do the same, while reminding them that in order to see new content from you, they’ll need to follow you.

This can be a great, simple, and not overly-obnoxious way to ask viewers to get involved, and it can be done in other ways as well. Find what works for you and your audience, but don’t be afraid to ask them to get engaged with you.

Video Marketing For Business

Smart Video Marketing For Business

Today’s post is all about smart video marketing for business. 

Here’s how you can easily start video marketing for your website and business.

You’re going to learn:

  • 4 best types of marketing videos to use.
  • How to create the right plan.
  • How to track what’s working for you.

And you’re going to discover how to make videos that people want. Videos that people search for and actually want to watch.

I’ll also give you the exact video structure that I use in all my videos. So you can copy this as it is all very easy stuff.

I’m also going to show you all the equipment that I use to produce these types of videos I make. It’s actually a similar setup to one that I had for a TV show. But you don’t have to get that fancy. Because you’ve probably already got everything you need to start video marketing today.

And I am also going to give you a free resource to get more traffic to your website.

There’s a lot of ground to cover!

Now, let’s get right into it.

Video Beats Everything

They say content is king. But when it comes to online content, video beats everything else.

Nothing can compete with video.

So for your business or for your website, you need a video marketing strategy.

According to research from Hubspot, 54% of consumers want video content from the brands that they support.

Now compare that to the 18% who want blog posts.

Huge difference there, right?

So, obviously video is going to be a very powerful marketing vehicle.

But it is more than just sitting in front of a camera and hitting the record button. You need a plan.

Formulating a plan for your video marketing strategy

  • Start with the End Goal

In order to formulate your plan, start with the end goal in mind.

Think about what is that you want to achieve.

And that will determine what kind of action you encourage your visitors to take.

For me personally, I use my videos to build my email list.

And that’s what works for me.

Your goals and your objectives might be completely different.

So, have a clear idea of what those goals are before you start creating your videos.

  • Track Your Results

Once you’ve got your plan, you need a way to track your results.

That will tell you what’s working and what’s not working.

What I tend to do is that I send my traffic to a special website address that only video viewers get to see. And then I keep an eye on the metrics.

That way, I know how many people visit that page, and I know how many people convert on that page.

  • Title of the Video and Using the Right Keywords

You have to think about the name of the video. The title.

Then, think about the metadata. Because we want people to be able to find the videos.

YouTube is the second biggest search engine on the planet.

So a little bit of keyword research is going to go a long way for you.

  • Choose a Video Format

Next, you need to decide the type of video content to produce.

We’ve got four different types of videos. We’ve actually got a lot many different types of videos. However, these are the best types of videos in my experience for business.

4 Best Types of Videos for Business

  • How-to Videos

These are educational, teaching videos. In which you share something new.

A good example of how-to videos can be pretty much any profit copilot video.

That is the majority of the videos I produce because I want to take my viewers on a journey. I want to help them achieve something. And, I want the content to be transformational.

So that’s what I intend to lean towards.

  • Expert Interview Videos

I use interview videos every now and then.

This is where I talk to an expert and I allow them to take the platform to share their knowledge, experience and tips with my audience.

How-to videos and interview videos are very powerful formats.

  • Product Demo Videos

We’ve also got product demo videos. This is where you show someone how to use your products.

  • Review Videos

In review videos, you share the pros and cons of a product. You help the viewer make up their own mind about purchasing.

Once you’ve decided the type of marketing video you’re going to use, you need to start making the video.

Making The Video

This is where the fun begins.

Don’t worry. It’s not going to be your best work. And that’s fine!

Video marketing is always a work in progress.

We’re always aiming to improve things. So don’t aim for perfection.

Just aim to get it done and finished.

To help you do that, use bullet points to help you keep on track. You want your videos to stay tightly focused on the topic at hand.

  • Structuring the Video

Then, we need the right structure for your videos.

Here’s how I structure mine:

  • Attention Grabbing Intro

I start with an attention-grabbing intro. The first few words of my video tell the viewer exactly what they’re going to get from the video. It tells them a big benefit.

  • Main Content

Once we get over the intro, I move into the meat of the video. This is where I deploy my educational content.

  • Call-to-Action

And I always finish my videos with a call to action. This is where I ask people to do something.

I’ve just given them some solid information that they can rely on, that they can use and get results with.

So, the next logical thing that I need to do is say hey, if you want more of this kind of stuff then subscribe!

Hence, I follow up with a call to action or I ask them to opt-in to my email list.

So, you see, that’s just three parts:

  • Intro
  • Content
  • Call to action

Simple stuff, right?

Equipment You’ll Need

About the equipment that you need – do you need lots of fancy stuff?

No.

You already got everything that you need.

You can use your smartphone.

And you can always upgrade later on!

But the important thing is to start now.

Get your video marketing going.

Don’t ‘asap’. You don’t want to be left behind

Equipment I Use For My Videos

Because I’ve been doing video marketing for quite a while now, I tend to have slightly more advanced equipment. But you don’t necessarily need any of that to get started.

Here’s what I use:

  • Canon 700D DSLR Camera with a 24mm lens.
  • The second camera I use is a FaceTime camera that is built in into my Mac.
  • And then I have a 3 point lighting system. I have a key light, fill light, and hair light which is right above.

Hair light creates definition. It helps me stand out from the background.

  • For the audio, I use a blue yeti microphone.
  • And for editing I use ScreenFlow.

That’s all pretty affordable stuff.

Anyone can grab the equipment I’m using. It doesn’t take much investment.

Getting Viewers

How are you going to get people to consume your content?

We’re going to need some traffic methods.

I’ve got a free course for you that will help you get a lot more traffic to your videos and to your website!

The stuff is 100% free.

You can get it here: profitcopilot.com/traffic

 

100 Day Youtube Challenge

The 100 Day Youtube Challenge – 100 Videos in 100 Days

Its day 100 of my YouTube challenge. I’ve been creating one video every single day for the last 100 days and I’m going to show you what kind of results I have achieved.

I’m gonna be completely transparent, leave no stone unturned and give you the actual numbers.

Lets start with the last 28 days.

The Last 28 Days

As we can see, there has been some growth.

Most of what we’ve got here is pointing in the right direction but there are a few things which aren’t.

For example, shares are down and the number of videos in playlists are down.

Also dislikes are down – which is kind of a good thing, right?

When we’re building a business, or doing anything worthwhile we have to look at the long term plan.

We can’t really look at the last 28 days or 30 days to give us a real accurate picture of what is happening.

So we have to look at a bigger picture.

I’m going to go to the calendar I’m going to go back to November 22, to when I started this challenge.

Now we’re gonna see the growth over the last hundred days.

The Last 100 Days

If we look at the last 100 days we’ve got 450 likes, we’ve got 20 dislikes, 152 comments a 124 shares.

313 videos are in playlists and we’ve gained 220 subscribers.

That’s pretty good going I think and I’m happy with that.

Remember, I’m not paying for advertising and I’m not really promoting the YouTube channel in any meaningful way.

I’m posting it on Facebook every now and then, maybe one or two videos a week.

And I’m also only sending to a portion of my list – I’m not sending to my entire list.

You see, I am purposefully restricting the promotion that I do because I want to put myself in the position that most of the people who consume my content are in.

Looking at the analytics, the watch time is up.

We’ve got 20,40 watch time minutes.

The average view duration is down, and that’s 2:34.

Views are up 7,939, and the estimated revenue is $0.00.

The Last 100 Days vs the Previous 100 Days

Let’s compare the current 100 days which I have just completed, with the previous 100 days.

We can see the blue line, which is the current 100 days versus the orange, which is the previous 100 days.

The numbers show that we’ve effectively doubled the watch time.

Because I’ve been making shorter videos the average view duration so down by about 20 or 30 seconds.

The number of views have effectively doubled and we can see the blue line is clearly above the orange line.

The blue line is started to really climb there towards the end of the 100 days.

The previous 100 days saw 88 likes versus the current hundred days which is 450.

We now have 20 dislikes versus 2 dislike previously.

The channel has gained 152 comments versus 36, so we can see that engagement is up significantly.

Shares are up by 1 – 134 shares versus 133 shares on the previous 100 days.

The number of videos in playlists have skyrocketed too.

We’ve got 313 videos in playlists in the last 100 days versus just 43 previously.

The number of subscribers has increased too, 222 in the current 100 days versus 74 previously.

So let’s have a look at the actual number of subscribers we’ve got.

The total number of subscribers gained has been 244 versus 83 versus.

My Thoughts

I’m very pleased with this and I’m going to see how long I can do this for.

Right now I’m aiming for 120 days and I’m hoping that over time all the content that I’ve made compounds.

If things carry on, on this trajectory, I’m excited because I know that in 5 years time, 10 years time, this content is still going to exist and people who need it will still be able to consume it.

So I know in that regard, I’m doing something incredibly positive for my niche.

I’m producing content that will help people who are who need it right now and also people who will need it in the future.

We’ll come back again at day 120, if I manage to do it and upload a video every single day.

And hopefully this challenge is helping at least someone out there who is creating content on a regular basis and not seeing the growth that they expect.

Maybe this will help someone realize that we don’t get the results we deserve, in the timeframe we expect.

If you’ve found this useful then share it with others who might benefit too.

How to Edit Videos Like a Pro

By the end of this post you’re gonna be able to edit your videos in a more professional way. But you will need to watch the video because it has the essential step by step tutorial you’ll need, if you want the best results.

I’m gonna give you the exact structure I use for editing and creating my videos, so you can use this as a template if you stuck for ideas or you need some extra inspiration.

So use this to make your videos a little bit more professional.

You’re in great company today because when it comes to editing videos I have a lot of experience.

And it’s taken me a long time to really get over myself and step in front of the camera.

My Experience Editing Videos

I’ve been editing video for almost 10 years now, and the very first YouTube channel that I made actually ended up as a TV show on British television.

So you’re going to get a whole heap of advice based on real world experience.

This has been prompted by a couple of really nice messages from Profit Copilot viewers who’ve commented on the production and the editing of my videos.

They’d like to replicate some of what I do, so I thought I’d shoot a quick video to run people through the process that I use.

I also cover the structure I use and the editing techniques so you can copy it if you want to.

But before we begin, let me say if you are using any form of video on the internet then congratulations.

You’ve already taken a huge leap forward and you’re already doing something that 90% of people who come into content creation and digital marketing will never do.

Also, try to resist the temptation to compare your videos to other people’s videos.

The fact that using video in itself sets you apart from so many other people and that is such a huge accomplishment already, don’t beat yourself up if yours doesn’t have the same kind of production values.

As you can see, all my videos are quick and minimalist.

Editing Software

I’m gonna show you the software that I use, but listen, you can do this on pretty much any video editing software because they all do the same stuff.

The editing software that I’ve used in the past has been:

Adobe Premier – which is very powerful but I think there’s a fairly steep learning curve.

A good alternative to that is Sony Vegas – which I absolutely loved using I found it was really intuitive and quick to use but the render time was a nightmare.

Then we’ve also got Camtasia – which is simple to use.

And finally we’ve got Windows Movie Maker which is the free default movie editing software that comes installed on Windows machines.

All these are great options for the PC.

But if you’re on a Mac then you have got even more choices.

You’ve got Final Cut Pro – which is the big expensive high end video editing software.

You don’t actually need to go all out and get that you can though.

You could use iMovie, which is free or you can use the software that I use for my videos; ScreenFlow.

I am sure that all video editing software works in the same way.

In the video above I’m gonna run you through using ScreenFlow but you can apply the same techniques to whichever software you are most comfortable with.