Inbound Marketing

Increase Traffic With Inbound Marketing

This is how to increase traffic with inbound marketing. This article is the first part of a brand new series called The Traffic Tripod. Not only will you will learn how to get organic traffic quickly, but you’ll see how easy it is to monetize that traffic immediately with a …

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Website marketing strategy

The Ultimate Website Marketing Strategy

Right now there are thousands of people on the Internet searching for someone just like you to help them. So today I’m going to share a website marketing strategy that will let you tap into free traffic, build a highly targeted audience, and hopefully help you make some money along …

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Content Marketing Strategy

Powerful Content Marketing Strategy With FOIA Requests

This is powerful content marketing strategy is guaranteed to drive more visitors to your website, for free. I’ll show you how to make original content and then I’ll give you an effective strategy on how to market it – using a three traffic sources. The total combined traffic of the …

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Content Repurposing Strategy Increases Traffic By 300%

Here is one of the most powerful content repurposing strategies that is guaranteed to send 300% more traffic to your website for free. In this article I will teach you not only how to increase your brand awareness and drive traffic to your website, but also how to use a …

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Link Building Strategies for SEO

My most Powerful SEO Link Building Strategy

How would you like to get free backlinks from high authority websites so you can boost your search engine ranking? Of course you would! This link building strategy works great for: Bloggers / content creators Freelancers & service providers E-commerce stores & product vendors Influencers Coaches & mentors Today I’m going …

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Content Marketing Strategy

The Ultimate Content Marketing Strategy for Passive Income

This is the ultimate content marketing strategy for making reliable passive income online. I’ve simplified the entire process and made it so simple anyone can replicate it. So today you will learn how to: Grow an audience online Monetize it for passive income Achieve it in less than 6 months …

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X10 website traffic

The 10X Traffic Method

The 10X Traffic Method will teach you how to easily leverage authority figures, influencers, and thought leaders for mass exposure. You’ll ethically and legally borrow their credibility and redirect it towards your website, email list, or social media profiles. You can use this method to: Get more website traffic Build …

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On page SEO

3 ways to boost your Google rank with advanced on-page SEO

You already know that on-page SEO is important.

You’ve taken the time to carefully selected the best possible keywords, you’ve created outstanding content you know people will love, you’ve made sure that your title is on point, got all the right sub-headings, and you’ve even got your alt tags down.

But you’re still not getting the ranking you deserve.

So what gives?

In this SEO tutorial you’ll learn about a vital piece of the Google algorithm that nobody told you about.

So today I’m going to walk you through it step by step and show you three ways to boost your Google ranking, with advanced on-page optimisation.

For best the results from on-page SEO efforts, we need to optimise our content for RankBrain.

What is Google RankBrain?

RankBrain is the third most important ranking signal, right behind backlinks and content.

SEO courses from pre-2015 won’t mention it because RankBrain didn’t formally exist until 2016.

In all, there are over 200 ranking signals and this is just one, albeit an important one.

For that reason, it’s vital to understand how RankBrain works and optimise our content properly.

Rankbrain is artificial intelligence that’s part of the core Hummingbird algorithm, designed to help Google understand the exact context of a search query.

For example, if you’re searching for ‘Jaguar’, RankBrain will figure out if you want to receive results about the Jaguar cars, the football team, or the wild animal (roar).

To do this, the algorithm uses LSI keywords.

What are LSI keywords?

Latent Semantic Indexing (LSI) is a set of additional relevant keywords that Google looks for to help understand the context of a piece of content.

For example, if your article is about ‘Jaguars’, then additional words like ‘roster’, ‘schedule’ and ‘stadium’ will help Google to figure out when it should serve your content to users.

We can structure our entire site using LSI, for example the categories could be relevant keywords.

But today we’re just concerned about on-page SEO, and not the internal link structure of website.

So I’m going to walk you through using this, and show you how to uncover the right words to use in your content.

For this, we’re going to use a technique called WAG.

The WAG Technique

As far as I know, the WAG technique was developed by Brian Dean, and it stands for:

  • Write
  • Ask
  • Google

We optimise our content around a long tail keyword, just as we normally would.

Ok, long tail keywords have become a contentious issue with some in the SEO industry, and Brian Dean once declared that long tail is dead as a result of RankBrain.

Back in the day it made sense to create hundreds of different pages… each one optimized around a different keyword.

For example, you’d create one page optimized for “best keyword research tool”. And another optimized for “best tool for keyword research”. 

And old Google would rank each of them for their respective long tail keywords.

Today, RankBrain understands that these terms are basically the same thing. So they show nearly identical search results.

Brian Dean, Backlinko

He instead encourages people to use medium tail keywords.

I still believe long tail keywords have a place in SEO.

But whatever approach you choose, we need to include the words that we know Google will expect to see, as part of our optimisation process.

So how do we find the right words to use?

I’ll show you. Open a new browser window and follow along.

Step 1: Use Google

Make sure you’re using an ‘Incognito’ browser for this to make sure we limit the amount of personalised search results, because Google tries to guess our intentions we need to get as close to a default search as possible.

Now search for your main keyword or phrase.

Let’s assume my article is about Jaguar cars so in this example I’m going to search for Jaguar.

On page SEO for RankBrain

Next I’m going to scroll down to the bottom of the SERPs and look at the ‘Searches related to’ section.

Here you’ll find a list of additional keywords you can include in your article, if they are relevant.

These are powerful words that Google is expecting to see in your content.

Google Related Keywords

Step 2: Using the SERPs

This is even easier than the first step, because we’re already on the SERP page.

All you have to do is look through the page for words in bold. These are perfect LSI keywords to add to your content.

In my example you can see the phrase ‘Jaguar XF’ is in bold. Google understands the content is ONLY about Jaguar cars.

Google RankBrain Bold

Step 3: Keyword Density Checker

This step is a little bit more involved, but simple nonetheless.

Here, we take the actual URL of the SERP and paste it into a Keyword Density Checker to find other words that Google expects to see.

For example, in my example we can see that the word ‘luxury’ appears multiple times in the SERPs, so this is another word we might want to include in our content – if it’s relevant.

Keyword Density Checker

Obviously don’t include stop words, and you should be good to go.

So now you’ve got another technique to help you improve your on-page SEO .

Achieve success online

The Number 1 Way Marketers & Entrepreneurs Succeed Online

If you’re struggling to get up and running with an online business, this article is for you.

But first I’m going to explain a few truths about internet marketing that I’ve learned over the years.

Here’s a quick heads up for the faint hearted. This is the stuff that nobody is prepared to tell you.

It might be difficult to hear at first, because it involves a lot of information that others, especially less ethical marketers, may not want to tell you.

Why? Because they want to tell you it’s easy, that you can make money in the next 48 hours and have ten thousand dollars a month coming in immediately, with little to no work involved. They want you to buy into something, and the perfect, luxury lifestyle that they try to sell you just doesn’t happen the way they say it does. That’s the bottom line.

I’m going to tell you the truth about internet marketing and content creation and how you can get on the right track. So, you can stop buying those shiny objects and joining pay-to-play pyramid schemes that make ludicrous promises, and try to sell you useless plans, programs, and courses.

This might be the most important lesson you’ll be able to learn, and I’m giving it to you for free, as I believe it should be.

If you’re still struggling with your marketing business and you’re not sure what to do next, let me remind you that you have all the information, skills, and tools that you need to succeed.

Stop Buying Shinny Objects

You have the ability to create a strong foundation for yourself; a long-term, sustainable business that is going to give you something that is much more than just income. It will allow you to create something that you will wake up to every morning excited to work on.

Something that is deeply fulfilling not only on a financial level, but on a psychological and emotional level. You must find your passion.

If you’re not sure what that is, take some time to think on it. Your passion is probably the thing that is so obvious to you, that you think “why would anyone pay to learn how to do this? Anyone can do it!” It’s that thing that is second nature to you. Once you’ve figured that out, what you need to do is produce content on a consistent basis.

There are NO shortcuts. This is absolutely essential.

How Content Marketing Works

Imagine that you’re on a deserted island. You’re surrounded by the sea, there’s no escape and no one is coming to rescue you. You are there on your own and it is up to you to get off that Island. You’ll need to find resources and tools and build a raft to get back to safety. You would take your axe, take a swing at a tree, and keep swinging until that tree comes down. Then you’ll do it again and again and again, until you have enough pieces of wood to create a raft that is going to support you and get you to your destination.

Content marketing works exactly the same way. Every piece of content you create is one of those swings to knock down the tree. You’ll have to keep chipping away it, and it might take fifty or a hundred swings to do it, but eventually, you’ll have what you need. So, you need to create those pieces of content. And keep creating until you’ve built your content marketing safety raft, and you’re on your way to success.

So, if you want to stop struggling and achieve financial freedom on the Internet, the most powerful way to do this is through content creation.

And I drink my own kool-aid! Every day I am churning out a new piece of content, and although every piece won’t be my greatest, it’s consistent and I’m taking another swing at that tree.

That’s the process. Use my own website, Profit Copilot as a prime example.

Compounding Content

Over time, my audience has grown larger. There was a time where this had flatlined and there was hardly any growth for a long while, but I was still consistently creating that content and eventually those individual, smaller pieces, those small swings at the tree, started to add up. They started to take effect and it began to snowball. Then, the growth I desired just came on its own.

Unfortunately, people tend to stay in this stage for so long that they give up before they ever reach that that turning point, and although this phase where you’re not seeing any growth or results can seem to last quite a long time, it is not permanent. So long as you put the effort and work into creating.

Now, I know that sounds like a long time and a lot of work in comparison to the get-rich-quick schemes that people are trained to sell you, promising you instant wealth and riches beyond your wildest dreams, but its not. You see, the people who are selling these products are doing the same I am telling you to do. The same thing I do every day! They are;  creating content, or leveraging people who are creating pieces of content, to reach the same goals.

But you can either work your way in or you can buy your way in. I recommend you work your way in, because the results that you get are yours forever.

A Realistic Timeframe

If you commit to six months’ worth of hard work and dedication, every single day, just creating a new piece of content, you’ll be able to see the difference in where you came from as opposed to where you are after that six-month period.

If you see extensive growth within that period, it tells you that it’s worth continuing, and that you really can achieve success. For myself personally, I look at projects on a two-year basis. At the end of a two-year timeframe, I will look at where I started and look at my growth and results.

Then I’ll make a decision based on this information. The decision has always been to continue, because I can’t think of a single instance where he results I have gotten haven’t been worth the time and effort I have put in.

So, your mission when you’ve finished this article, is to find that passion; what really sparks that creativity inside of you and create pieces of relevant content every single day. Then, focus on the type of content that your audience responds well to and create more of it.

Be consistent.

Done is Better than Perfect

Your content does not always have to be earth-shattering, world-class stuff (although, it never hurts to strive for the best!), it just has to be focused and valuable to your audience. The secret is to create things that help others along their journey to their own success.

If you want to create bigger and more elaborate pieces of content every once in a while, and the rest of the time keep creating smaller pieces that still deliver value, you can do that. Remember, every piece is just taking a swing at that tree.

Eventually things are going to happen, but it takes time, it takes persistence, and it takes dedication.

As always, I hope this article has helped you gain more insight and find your way. Be sure to subscribe to Profit Copilot on YouTube and stay tuned for more helpful blogs, tutorials, and training courses!

The Lazy Marketer’s Guide To Content Curation

Feeling lazy?

Can’t be bothered creating your own content today?

Well, you don’t have to; introducing the lazy marketer’s guide to content curation.

You see, 2 days ago I received an email recently from a Profit Copilot member who wanted to take a content marketing short cut. He was tempted to copy and paste articles from Ezine.com and use them on his website’s blog.

It’s an easy mistake to make.

Obviously, I encouraged him not to do this though, as copying and sharing unchanged content can be detrimental to his site… it’s kinda spammy.

The last thing you’ll want your visitors to think is that you are plagiarising, or otherwise using unoriginal articles, media, or other content.

So today, I’d like to offer you a much more efficient, quicker, and simpler method of content creation.

This is a technique called content curation which is often confused with another technique called content aggregation.

What’s the difference?

Content Curation vs Content Aggregation

Content curation happens when you take a small portion of someone else’s content and use it to create more content.

A good example of content curation is the Slashdot.com website.

Slashdot

However content aggregation on the other hand, is when you just take someone else’s content and use it “as is” on your own site/blog. There is a danger with this method because if it’s not done right then you risk plagiarising other people’s content which can negatively affect your site’s integrity and traffic, if you don’t link to the original and use a canonical tag.

A good example of content aggregation done right is the Alltop.com website:

Content aggregation doesn’t create extra value to your content and doesn’t offer anything new for the reader, or anything that they can’t find elsewhere. So, why would they want to keep coming back to your blog? This is where curation comes into play.

Not all of us are meant to be writers or bloggers, but luckily, there’s enough content already written on the web to be able to really collect and form into new pieces.

How To Curate Content

So how do you find content to curate?

  • Know what your audience wants
  • Find articles that will interest them
  • Copy and past a small portion of that article
  • Wrap it a block quote tag
  • Link to the original
  • Add your own unique thoughts and opinions

It’s that simple.

So let’s break it down in more details.

Start with finding relevant articles that your audience will appreciate. This is why knowing your audience is essential, otherwise nobody will care about the content you’re curating.

Then take a small portion of that article, a piece that you find particularly engaging or helpful, and paste it into a new blog post.

Then you’ll want to wrap this section in block quotes and link it back to its original source.

Add your own valuable insight on the topic and voila!

You’ve just created curated content that is unique to your blog. It’s a very easy process, but important to know and understand.

And as always, this article accompanies a video on my Profit Copilot YouTube channel, called Super-Fast Content Creation (above).

In the video, I found an article that I thought my audience might appreciate about the benefits of ‘affiliate marketing for advertisers’.

Content Curation

While it was a fairly lengthy piece, it was also numbered, which made this example much more organised and useful for the tutorial.

Content Curation 2

Since there were five different points with their own sections to cover, I copied all of the content and pasted it into a new WordPress blog post on my site.

Then I got rid of most of the extra text, outside of a sentence or so, for each point. I highlighted each of those sections and put them in block quotes as explained above, then added my own opinions and advice on the topics, as well as the hyperlink for the original source.

Content Curation

Something important to remember; be sure to change the original headline so that you’re still explaining the content, but you aren’t plagiarising the source article.

Save and publish, and you’re done!

This is as simple as it gets when it comes to content curation and creation. It’ll be a massive help in bringing traffic to your website or blog as well, but there are other methods you can learn as well. If you want to learn how to gain organic traffic and build a bigger following, be sure to go to profitcopilot.com/traffic and check out my absolutely free, no-strings-attached training course.

7 Steps To A Profitable Youtube Channel (Without Ads)

In today’s article, I’m going to give you the 7 key steps that I’m using to grow my YouTube subscriber numbers and audience base, and then profiting from that traffic. 

I’ll also in the video above this post I’ll give you an inside look at my analytics so you can see how these steps have paid off for me, and how it can work for you, too.

This is all without running adverts on your channel – which is probably just as well considering the recent limitations YouTube have imposed on smaller channels.

Background

I’ve been on YouTube for a while now, but really became enamoured with it on the 22nd of November, 2017. That day I decided to begin a 90 day challenge where I created one piece of video content every day for 90 days. 

In the end I did around 126 days, because I enjoyed it so much.

Up until that point I was only producing about one video a week and I wasn’t taking it very seriously. I was very preoccupied with my other businesses and because of this, my channel was stagnant with hardly any growth. I had a small, 150 subscriber audience throughout the year… I just felt that video marketing wasn’t my thing.

I’d been working in the digital marketing industry for around 20 years but when it was time to educate others, I was out of my comfort zone and really didn’t invest much time or energy into it. I didn’t have the motivation or the confidence in myself or my communication skills when it came down to actually teaching. Luckily, that 90-day challenge truly changed my outlook on not only YouTube video marketing, but my own abilities and skills as well.

Getting Started

Looking at the lifetime view of your YouTube channel, in the analytics section, you’ll be able to see exactly when the channel started and how far you’ve come. My channel was created back in 2010, at which time I hadn’t been producing much content. It was only a few years ago that I uploaded my first YouTube video, and then really just let the channel sit.

When I started producing weekly videos about a year ago, there still wasn’t much in terms of growth, but moving forward to November, 2017, we can see that this starts to steadily increase over time. By checking out your lifetime view and how your analytics have changed over time, you can see the growth trajectory and the direction in which your channel is heading.

In my original video, I gave viewers a look into my own YouTube analytics to show the subscriber and engagement growth there. Just over the previous 90 days, it was clear to see that my channel’s video views, shares, playlist saves, subscribers and overall engagement had improved. When I looked into the previous 28 days, the analytics

showed that while most of the original improvement was still there, average view duration had actually decreased a little bit. This is completely normal! So if you look into your own YouTube channel and see those red arrows pointing down, singling a decrease in view duration, remember that it’s usually very temporary, and as long as the rest of your analytics show consistent growth, you don’t have to worry.

If your other YouTube analytics do happen to show your views and engagement decreasing, don’t let that deter you from moving forward. You can use the following steps to improve them in no time.

#1 Be Consistent

The first step I took was to create and maintain consistency. In other words, decide on a schedule that works for you. Pick a day of the week or month, and try to keep your uploads consistent and uniform to that schedule. This allows viewers and subscribers to learn what days and times you usually add new content, so they won’t miss any of it. For me, this was every day, but you don’t have to upload content this often as long as you

stay consistent. Create a routine and allow your viewers to be a part of it.

#2 Increase the Frequency 

This one is pretty self-explanatory but important nonetheless.

When I began to really focus on digital marketing and video creation last November, I increased the frequency of my YouTube videos from once a week (if that), to once daily. While I originally did this primarily for the 90-day challenge, it got me into the habit of daily creation.

I consistently created and shared 120 days of videos, and it became second-nature to do so. These days I usually upload between three and five videos weekly, although this may vary slightly. This is a good, solid average frequency to upload content. Some share more or less often, too. You’ll have to find a number that works for you, but a good, solid average ranges from about once a week, to three to five times weekly.

#3 Engage, Engage, Engage

Another really important thing I still focus on is engaging with the community that has developed around my YouTube channel. I respond to comments, ask questions and share some insight when I see the opportunity to do it.

Engaging with viewers and followers is often overlooked when it comes to YouTube, as opposed to other social networking sites like Facebook, Instagram or Twitter. But subscribers really appreciate this and are much more likely to be loyal to your channel and your business. #4 Collaborate and Work Together

A great way to create more engagement and gain attention on YouTube is to create collaborative content. This means working with others that inspire you, or have content that you’re interested in, on and off of YouTube. Collaborating is a great way to cross audience lines, especially when it comes to working with other YouTube creators who have their own subscriber bases. Look for individuals who run different businesses or do different things than you do, that will allow you to branch out and reach more of an

audience, thus getting you more views and more followers!

#5 Find Your Mission

One thing I’ve realized is a major key to running a successful YouTube channel, or digital marketing business in general, is discovering your mission. Above all else, my YouTube channel exists to help guide people through the maze that is internet and digital marketing.

It’s easier for those with less experience to get caught up in the scams, the hype and the get-rich-quick schemes that run rampant through the web. So I created my channel to put a stop to that, and to help people learn these skills without being taken advantage of. While I do work to monetize my website or blog, my mission comes first and foremost. Finding your own mission or reason is important in order to stay focused. It will give you a goal when you feel things aren’t going the way you want them to, and an extra boost of confidence when they are!

#6 Give Them What They Want

This is something many individuals using YouTube have a problem with, but its absolutely essential. I wanted to give my audience more of what they wanted, so I paid close attention to the analytics and found what was working and what was the most popular. Then I created more of that type of content. For example, every Tuesday I create a new video sharing traffic methods that my audience might not have been aware of before.

These videos are a part of a ‘program’ I call Traffic Tuesdays. These have proven to be extremely popular, and the videos garner a lot of attention and engagement, probably much of that being due to the consistency and frequency of the videos themselves. (Steps #1 and #2!) Find out what your audience enjoys the most, and what they are interacting with and getting involved in. Once you find this element, use it to your advantage and create more relevant content. This keeps people interested and coming back to your channel.

#7 Call-To-Action

At the start of a YouTube video, after I’ve greeted my audience and done my intro, I will have call-to-action text on the screen which asks viewers to “like and subscribe” for more profitable tips. I also do this at the end of each video for good measure. This encourages people to subscribe and engage with my channel.

By doing this, I am creating multiple calls to action. Call-to-action methods and messages are great because it gives viewers a sense of needing to be a part of the channel and the community there. Doing this on your own YouTube channel will help your viewers to do the same, while reminding them that in order to see new content from you, they’ll need to follow you.

This can be a great, simple, and not overly-obnoxious way to ask viewers to get involved, and it can be done in other ways as well. Find what works for you and your audience, but don’t be afraid to ask them to get engaged with you.

3 Pro Ways To SEO Your WordPress Website

Understanding SEO, or Search Engine Optimization, is important for anyone running an online business. Knowing how to optimise your content helps you to get better results when it comes to your online presence. It drives free, organic traffic to your content by allowing search engines to index it correctly.

So, today’s post will be a tutorial for all you beginners out there, especially for those of you who use WordPress.

Now I want to make something very clear before we move forward. I’ve seen countless tutorials on YouTube and other sites that are just thinly disguised sales pitches for products. There is no pitch here, it’s completely free. The methods I’m going to share with you work. In the complementing YouTube video, you can clearly see and verify this, as I used my own website. I’m going to give you a simple, step-by-step lesson in SEO, without trying to sell you a product, program, or training course.

Step 1- Website Speed

The first step you’ll need to take is to figure out exactly how fast your website is running so far. There are a few tools you can utilize for this process, including:

1. Pingdom
2. GT Metrics
3. PageSpeed, by Google Developers

For this tutorial, I used PageSpeed first. I took one of my websites; a dormant domain that I own but haven’t yet put to good use called marketingoracle dot com, and typed it into the corresponding area in PageSpeed. Once the tool was finished analyzing, it showed me that the site had very low scores for both mobile and desktop speeds.

The results were the same when using both Pingdom and GT Metrics; the website received a low performance score. These tools use a grading scale, so you’ll want to aim for either A or B. Anything below this, and your website is running too slowly.

Generally speaking, seeing low results this way means that you need to look deeper into your website and optimize it more effectively. You’ll need to make some changes. So why was my

website showing such a low score? I’m using the default theme, which is lightning fast, but the server I’m using to host my site isn’t high quality, and therefore very slow.

So, if your WordPress website has low speed grades, you may need to change your theme to a faster one or switch over to a new hosting provider (assuming your server response is still below average). Were I using a site in this tutorial that I wanted to monetize or use for professional purposes, I’d need to make some massive changed in order to have an acceptable performance grade.

This step is very important, and you don’t want to move past it without thoroughly checking out your website speed. It will affect your ability to optimise your site overall.

Step 2- URLs and Custom Structure

Next, you’ll want to log into your WordPress admin dashboard where you’ll start working on some actual hands on SEO. In case you’re wondering, you won’t need to know any serious coding to work on this step; its all very simple point-and-click methods.

First, head to the plugins section and search for Yoast SEO. Installing this plugin will be very useful for optimising your site in the future, as it gives you tips and corrections for each piece of content and page. There are other options and similar plugins such as All-In-One SEO, but Yoast is the best in my opinion. Be sure to activate it after install.

From the WordPress dashboard, you’ll want to find the settings option on the left tab and select Reading. Here you’ll see ‘Search Engine Visibility ‘. This option should be unchecked you allow search engines to index the site and it’s content.

After you’ve done this, you should see a tab titled Permalinks. Select and erase the content inside of that field and make sure the Custom Content option is checked.

Now you can move on to the next step and head over to your posts! Step 3- Keywords and Headlines

When you click on a post on your site, and look at the title, you’ll see a forward slash.

Delete that forward slash and replace it with a dot HTML, HTM or PHP. Based on my own experience while working in the SEO industry, dot HTML tends to perform better than just a forward slash, but you can choose what to replace it with. You should save this change after you’re finished.

Now your Permalinks will have changed and the URL will contain the post name. You’ll also want to add keywords to this URL as well. For example, I added a new post titled 90 Day Content Marketing Challenge; so the whole title was the keyphrase with my established keywords in it.

When writing these posts, the first paragraph should contain those same keywords. For example, my article’s first paragraph included the line “Today I’m going to show you the results of a ninety day content marketing challenge”. I also changed this line to a heading.

When choosing headings, you have several options titled as H1, H2, H3, and so on, (with importance decreasing with each tag). This will apply a heading tag to your article, telling Google that it has an important keyword within that line.

You can add multiple keywords by using these heading tags. After writing the actual copy itself, try to add the keywords or keyphrase to the last paragraph or two, as well. This way, they are found in several places throughout the post, but it is not overdone and doesn’t compromise readability by cramming the keyword in places where it might not seem natural.

A big question many people have during this part of SEO is “how many keywords do I need?” And the answer is; the more, the merrier! So long as they stay relevant. For instance, if you’re writing a 1,000 to 2,000 word post, the keyword should run frequently (at least every couple of paragraphs). This is a very efficient way to optimise your post or article.

Step 3- Images and SEO

When done correctly, adding images to your post is an excellent way to increase the SEO aspect of your site.

In order to do this, you’ll need to add a ‘featured image’ first. Be sure to rename the image file in its settings/attributes, using the keywords or key phrase used in the article itself, and do the same with the alt text section of the image. You can also add other images and throughout the article with relevant tags.

Now the keywords can be found many times through the article and in the media itself. You can apply these same techniques to other content as well, and in order to be seen by search engines and in turn viewed by visitors, you’ll need to optimise every piece of content you share online.

SEO is much more simple than it may seem at first, and now you have the tools to better optimise your WordPress content in just a few easy steps.

Want more free training with no strings attached? Be sure you visit profitcopilot.com/traffic and get more website traffic.

My 3 Most Profitable Passive Income Methods

You’re about to learn the 3 most profitable passive income systems that I have ever used. 

This is 100% based on my personal experience.

I am going to show you what has worked the most for me and what I had the most success with.

You need to pay attention to this if you want to generate passive income for yourself.

This is what actually works.

All the systems that I’m discussing here are simple.

Anyone can use them to make passive income.

What is TRUE Passive Income?

You see, technology is no longer a barrier.

However, passive income does require some work.

There’s a little bit of a misconception about passive income.

But rest assured, once you’ve set it up and you put the work in, you can profit from that work forever.

You do need to tweak it every now and then, just to make sure that everything is running as it should be.

The advice is to start now because you’re going to reap the rewards later.

Remember, the sooner you start the sooner, you will see those results.

The 3 Ways to Make Passive Income

  • Ad Revenue and Sponsored Ads

This is the first passive income system that I used.

I have had some success with it.

These are banner ads.

I’m sure we’re all familiar with banner ads.

Then there can also be sponsored posts.

I’ve had success with both of these, though I’ve had more success with responsive posts than banner ads.

How does it work?

It works like this – you get paid either a flat fee, PPC, or CPM.

  • Flat fee: A flat fee can be, say a $150 for a sponsored post.

You can get paid through every click that banner ad receives, which is typically fairly low.

  • CPM: CPM is that for every 1000 people who see that banner ad, you earn somewhere between 10 cents and $5, depending on your website, all the traffic combined and on your niche.

Some platforms use a mix of CPM and PPC (pay-per-click).

This business model and this passive income system is good for viral and high traffic websites.

If you have a low traffic website, I would probably give it a miss for the moment.

My highest earning using this passive income method…

My personal highest earnings per month using this passive income system has been around $3,000 per month.

Which is okay, it’s enough to live on.

A hundred percent of my income was made through ad revenue at one point in my life.

Passive Income Systems I recommend for this method

So, if you like the idea of this passive income system, I will recommend using:

  • Google Adsense

They tend to have the highest CPM and click-through rate payouts in the business.

  • Adblade

You can also use ad blade. I’ve had great success with Adblade

  • Taboolah
  • Buy Sell Ads

You can list your website on buy sell ads, and then deal directly with advertisers.

This way you can earn more revenue instead of using a middleman.

  • Affiliate Marketing

The second most profitable passive income system that I have used is affiliate marketing.

In this, you earn a commission based on referrals.

So, you refer people to a product, and you earn a commission.

  • Physical products (low commission)

Now when it comes to physical products, the commission is typically a lot lower.

I think at Amazon it starts around 4% of every sale.

  • Digital products (high commission)

Digital products command a much higher commission.

That’s between 50% and 75% per sale.

If you’re interested in affiliate marketing, I would absolutely recommend that you start with digital products first, because you get to earn a lot more.

This works best with email marketing, not cold traffic.

So a lot of people enter affiliate marketing using banner ads.

They put ads and links on their website to a sales page.

And it doesn’t convert.

Value-based marketing

(value+pitch = profit)

The best way to get that conversion happening is through an email list.

You do value based marketing.

So, you deliver high quality, educational, and transformational content to your audience – your email list, and then you make a pitch.

So, you’re warming people up first before going straight in for the pitch.

My earning through affiliate marketing…

My highest earnings per month from affiliate marketing has been relatively low.

It’s been about $4,000 per month.

Which is still enough to live on.

But if you’re interested in this business model, then I can recommend Amazon if you want to sell physical products.

When it comes to selling physical products, I would encourage you to sell high ticket items – things like big HD TVs, etc instead of small items.

For digital products, Clickbank is a good starting point.

JVzoo and Warrior Plus, these are all great sources of digital products that you can earn a commission on.

Info Products

The single most profitable passive income system for me has been info products.

These are ebooks online, courses, masterminds.

This is true passive income.

  • You automate a sale system.
  • Once it’s set up, it just runs forever.

The e-learning industry is insanely lucrative.

The best thing is these digital products are very easy to make.

You probably already have everything you need to get started if you can use Google Docs or Microsoft Word, or PowerPoint.

You already have everything you need to make digital information products.

These things are just ebooks.

And even the more advanced ones just use slides.

Exactly like I’m doing right now.

And they sell so well because customers buy for experience not for qualifications.

What I mean by that is if you have hands-on experience in something, and you figured out a quick way to achieve results – people will buy that.

People want results.

They’re not interested in learning the background, and the theory, and all the boring book learning stuff that these traditional experts will sell them.

People just want to get the results fast.

And they want to buy from people who are like them.

Who have been in a similar situation to them and managed to overcome those problems.

This is why the info product industry is so lucrative.

My earning using info products…

I know from personal experience how lucrative it can be, because my highest earnings from selling information products has been $12,000 per month.

So, if you like the idea of selling your own information products then you can sell them on:

  • Your site
  • Udemy
  • Teachable

We’ve got a whole wide range of different sources and places we can sell these products.

Now, you’re probably thinking, “Well, info products are the way to go, right?”

And, you are right so for.

This is why, I’ve got a 100% free training course that will show you how to make information products.

  • Why most people fail and how you can succeed?

Around 95% of people who try to start an online business, specifically a passive income stream fail.

I’m going to show you how you can be in the 5% who succeed.

Realistic numbers and earning potential

I’m also going to show you realistic numbers of your earnings potential.

I’m going to keep it very realistic, showing you what is actually achievable and how you can make fairly decent profit from relatively low figures.

We don’t need a massive high conversion rate to make a good income.

I’m sure you’ve already seen people throwing around crazy figures: six-figure, seven-figure incomes.

Listen, those guys have been doing this stuff for a long time.

For me personally, I launched my first information product in 2009.

So, it’s a long time ago now.

Which is why I can get the results that look impressive.

So, I’m going to show you what kind of results to expect when you first start out.

Nobody else shows you that.

Everybody wants to kind of wow you with the six-figure income, and the seven-figure income.

I’m not going to do that because that’s not realistic in the start.

We’re going to stay with our feet firmly on the ground in reality.

You’re going to see what is actually achievable.

And you might be surprised by what I reveal to you

Passive income framework for maximum profit

I’m also going to show you the passive income framework that you can use to maximize your profit.

This is how we create an interlinking chain of small information products that steadily increases in value and profit over time.

This framework, when we zoom out, you can actually apply it to your entire business.

It is powerful.

It is the framework that I use and all successful online marketers and entrepreneurs use.

I’m going to show you how to make and launch your first ebook.

What I’m going to do is give you the six sections that you need to fill in

  • You’re going to write a paragraph for each set, and use that as your starting point.

Of course you can delve into it and write as much content as you want but this is a really good starting point.

You will have some structure and framework to use that will help guide you to make your first ebook.

It’s going to be really useful to you.

If you want all this training you can have it completely free by going to: https://profitcopilot.com/passiveincome

 

Video Marketing For Business

Smart Video Marketing For Business

Today’s post is all about smart video marketing for business. 

Here’s how you can easily start video marketing for your website and business.

You’re going to learn:

  • 4 best types of marketing videos to use.
  • How to create the right plan.
  • How to track what’s working for you.

And you’re going to discover how to make videos that people want. Videos that people search for and actually want to watch.

I’ll also give you the exact video structure that I use in all my videos. So you can copy this as it is all very easy stuff.

I’m also going to show you all the equipment that I use to produce these types of videos I make. It’s actually a similar setup to one that I had for a TV show. But you don’t have to get that fancy. Because you’ve probably already got everything you need to start video marketing today.

And I am also going to give you a free resource to get more traffic to your website.

There’s a lot of ground to cover!

Now, let’s get right into it.

Video Beats Everything

They say content is king. But when it comes to online content, video beats everything else.

Nothing can compete with video.

So for your business or for your website, you need a video marketing strategy.

According to research from Hubspot, 54% of consumers want video content from the brands that they support.

Now compare that to the 18% who want blog posts.

Huge difference there, right?

So, obviously video is going to be a very powerful marketing vehicle.

But it is more than just sitting in front of a camera and hitting the record button. You need a plan.

Formulating a plan for your video marketing strategy

  • Start with the End Goal

In order to formulate your plan, start with the end goal in mind.

Think about what is that you want to achieve.

And that will determine what kind of action you encourage your visitors to take.

For me personally, I use my videos to build my email list.

And that’s what works for me.

Your goals and your objectives might be completely different.

So, have a clear idea of what those goals are before you start creating your videos.

  • Track Your Results

Once you’ve got your plan, you need a way to track your results.

That will tell you what’s working and what’s not working.

What I tend to do is that I send my traffic to a special website address that only video viewers get to see. And then I keep an eye on the metrics.

That way, I know how many people visit that page, and I know how many people convert on that page.

  • Title of the Video and Using the Right Keywords

You have to think about the name of the video. The title.

Then, think about the metadata. Because we want people to be able to find the videos.

YouTube is the second biggest search engine on the planet.

So a little bit of keyword research is going to go a long way for you.

  • Choose a Video Format

Next, you need to decide the type of video content to produce.

We’ve got four different types of videos. We’ve actually got a lot many different types of videos. However, these are the best types of videos in my experience for business.

4 Best Types of Videos for Business

  • How-to Videos

These are educational, teaching videos. In which you share something new.

A good example of how-to videos can be pretty much any profit copilot video.

That is the majority of the videos I produce because I want to take my viewers on a journey. I want to help them achieve something. And, I want the content to be transformational.

So that’s what I intend to lean towards.

  • Expert Interview Videos

I use interview videos every now and then.

This is where I talk to an expert and I allow them to take the platform to share their knowledge, experience and tips with my audience.

How-to videos and interview videos are very powerful formats.

  • Product Demo Videos

We’ve also got product demo videos. This is where you show someone how to use your products.

  • Review Videos

In review videos, you share the pros and cons of a product. You help the viewer make up their own mind about purchasing.

Once you’ve decided the type of marketing video you’re going to use, you need to start making the video.

Making The Video

This is where the fun begins.

Don’t worry. It’s not going to be your best work. And that’s fine!

Video marketing is always a work in progress.

We’re always aiming to improve things. So don’t aim for perfection.

Just aim to get it done and finished.

To help you do that, use bullet points to help you keep on track. You want your videos to stay tightly focused on the topic at hand.

  • Structuring the Video

Then, we need the right structure for your videos.

Here’s how I structure mine:

  • Attention Grabbing Intro

I start with an attention-grabbing intro. The first few words of my video tell the viewer exactly what they’re going to get from the video. It tells them a big benefit.

  • Main Content

Once we get over the intro, I move into the meat of the video. This is where I deploy my educational content.

  • Call-to-Action

And I always finish my videos with a call to action. This is where I ask people to do something.

I’ve just given them some solid information that they can rely on, that they can use and get results with.

So, the next logical thing that I need to do is say hey, if you want more of this kind of stuff then subscribe!

Hence, I follow up with a call to action or I ask them to opt-in to my email list.

So, you see, that’s just three parts:

  • Intro
  • Content
  • Call to action

Simple stuff, right?

Equipment You’ll Need

About the equipment that you need – do you need lots of fancy stuff?

No.

You already got everything that you need.

You can use your smartphone.

And you can always upgrade later on!

But the important thing is to start now.

Get your video marketing going.

Don’t ‘asap’. You don’t want to be left behind

Equipment I Use For My Videos

Because I’ve been doing video marketing for quite a while now, I tend to have slightly more advanced equipment. But you don’t necessarily need any of that to get started.

Here’s what I use:

  • Canon 700D DSLR Camera with a 24mm lens.
  • The second camera I use is a FaceTime camera that is built in into my Mac.
  • And then I have a 3 point lighting system. I have a key light, fill light, and hair light which is right above.

Hair light creates definition. It helps me stand out from the background.

  • For the audio, I use a blue yeti microphone.
  • And for editing I use ScreenFlow.

That’s all pretty affordable stuff.

Anyone can grab the equipment I’m using. It doesn’t take much investment.

Getting Viewers

How are you going to get people to consume your content?

We’re going to need some traffic methods.

I’ve got a free course for you that will help you get a lot more traffic to your videos and to your website!

The stuff is 100% free.

You can get it here: profitcopilot.com/traffic