Today I’m going to give you a really solid technique to help you sell more. Maybe you have been in this situation. You’re speaking to potential customer and they’re not sure if your product or your service is right for them. It’s frustrating when they can’t see the full value of what you’re offering, right? So how can you sell …
Close the sale quickly with the Ben Franklin Close Read More »
Here I’m going to give you a stealth pricing strategy that you can use to immediately boost your sales. It’s weird, and it’s illogical but it works. You can file this one under either ‘pure customer persuasion’… or providing ‘pure customer clarity’, depending on your point of view. Either way, it’s a powerful way to dramatically …
A weird, but stealthy pricing strategy that can boost your profit Read More »
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Affiliate marketing is massive. Really massive. However big you think it is right now, double it. Quadruple it even, and you’re still nowhere close. More than 40% of Amazon’s revenue comes from affiliate marketing – and 40% of all online purchases are made on Amazon. And then we haven’t considered all the marketplaces devoted exclusively …
Dangers of affiliate marketing you’re not supposed to know Read More »
In 1988 Stephen R. Covey published a book called ‘The 7 Habits of Highly Effective People’. I’ve never read it. Until then, here are my own 7 habits for success. 1. Have a Purpose This is single most important habit for success. If you have a reason that’s bigger than yourself, or your own needs, you …
Yawn. If there’s one cliche that we see on the blogosphere at this time of year, it’s this. You’ve seen it. Everybody’s got their own version of this yearly ritual, the obligatory “what’s hot next year” post. Yawn. I can’t stand ’em. Even though I’m a firm believer that information can in fact travel backwards …
The obligatory ‘2018 marketing predictions’ post. Ugh Read More »
Ouch. I know that sounds like harsh headline, but creepy marketers are EVERYWHERE. You see them every day. They’re the guys who relentlessly send you hyped-up offers. They think upselling means holding back essential components, until you spend more money. They’re the guys who brag about making tens of thousands of dollars a month, but only …
“How big is your list?” It’s one of those awful questions we ask email list builders when trying to assess how successful they are. And when it comes to asking it, I’m just as guilty as anybody else. But I’ve come to a startling realisation. The size of your list doesn’t matter nearly as much …
Now that we’ve used an entire bottle of bleach to scrub away all those dirty feelings from Black Friday and Cyber Monday, what have we learnt? Yes, we’ve learnt that drinking rum while browsing Amazon on Black Friday is dangerous for the bank account and can only lead to sorrow the next day. But man, …
3 email marketing strategies you can ethically steal Read More »
Neuromarketing sounds like one of those buzzwords marketers like to throw around, but it’s actually a real science. And although it’s a new area of marketing, it’s fairly important stuff. Plus, we need all the help we can get, right? Neuromarketing looks at how the brain responds to certain stimuli, like images and sounds. The …
It’s no secret that our websites need to work on mobile devices, right? And you might have a nice website theme. It might be responsive and look awesome. But is that enough? This is dominating my thoughts because I just read a report that said Home Depot’s website received more mobile traffic than desktop. And …
This morning I saw a headline that said Apple will invest $4.2 billion into creating original content by 2022. And that got me thinking. Sure, Apple wants to go up against Netflix and Amazon, and that all seems a million miles away from the kind of info-marketing that our businesses are founded upon. But the …
Recently I decided to do a blog traffic challenge to see how many visitors I can drive to a brand new blog. Here’s the video that explains it. So I’ve been publishing updates on Youtube and sharing my results. But in today’s video I hit a massive milestone; 1,000+ visitors in 24 hours. And I …
How I got 1,200 website visitors with 1 simple blog post Read More »
Last night I was surfing Youtube and stumbled across something from Tim Schmoyer that resinated with me. It was a video about how to push through those hard times when you feel like giving up on a project. It’s an idea that comes from a book called The Dip, by Seth Godin. Now, I’ve haven’t read the …
Right now, this blog post is part of a 90 day challenge to publish at least one piece of content every day. I’ve decided to either publish a blog post or a Youtube video, in the hope that if I miss one I can at least produce something everyday. The last time I attempted anything …
