Yawn. If there’s one cliche that we see on the blogosphere at this time of year, it’s this. You’ve seen it. Everybody’s got their own version of this yearly ritual, the obligatory “what’s hot next year” post. Yawn. I can’t stand ’em. Even though I’m a firm believer that information can in fact travel backwards …
The obligatory ‘2018 marketing predictions’ post. Ugh Read More »
Ouch. I know that sounds like harsh headline, but creepy marketers are EVERYWHERE. You see them every day. They’re the guys who relentlessly send you hyped-up offers. They think upselling means holding back essential components, until you spend more money. They’re the guys who brag about making tens of thousands of dollars a month, but only …
“How big is your list?” It’s one of those awful questions we ask email list builders when trying to assess how successful they are. And when it comes to asking it, I’m just as guilty as anybody else. But I’ve come to a startling realisation. The size of your list doesn’t matter nearly as much …
Now that we’ve used an entire bottle of bleach to scrub away all those dirty feelings from Black Friday and Cyber Monday, what have we learnt? Yes, we’ve learnt that drinking rum while browsing Amazon on Black Friday is dangerous for the bank account and can only lead to sorrow the next day. But man, …
3 email marketing strategies you can ethically steal Read More »
Neuromarketing sounds like one of those buzzwords marketers like to throw around, but it’s actually a real science. And although it’s a new area of marketing, it’s fairly important stuff. Plus, we need all the help we can get, right? Neuromarketing looks at how the brain responds to certain stimuli, like images and sounds. The …
It’s no secret that our websites need to work on mobile devices, right? And you might have a nice website theme. It might be responsive and look awesome. But is that enough? This is dominating my thoughts because I just read a report that said Home Depot’s website received more mobile traffic than desktop. And …
This morning I saw a headline that said Apple will invest $4.2 billion into creating original content by 2022. And that got me thinking. Sure, Apple wants to go up against Netflix and Amazon, and that all seems a million miles away from the kind of info-marketing that our businesses are founded upon. But the …
Recently I decided to do a blog traffic challenge to see how many visitors I can drive to a brand new blog. Here’s the video that explains it. So I’ve been publishing updates on Youtube and sharing my results. But in today’s video I hit a massive milestone; 1,000+ visitors in 24 hours. And I …
How I got 1,200 website visitors with 1 simple blog post Read More »
Last night I was surfing Youtube and stumbled across something from Tim Schmoyer that resinated with me. It was a video about how to push through those hard times when you feel like giving up on a project. It’s an idea that comes from a book called The Dip, by Seth Godin. Now, I’ve haven’t read the …
Right now, this blog post is part of a 90 day challenge to publish at least one piece of content every day. I’ve decided to either publish a blog post or a Youtube video, in the hope that if I miss one I can at least produce something everyday. The last time I attempted anything …
There’s a reason why I don’t publish much SEO stuff on Profit Copilot. I think it’s a lousy way to build a business, because you don’t have much control over the outcome. You’re dependant on Google, Yahoo, or Bing to show you some love. I’ll rant more about that another time. Ok, obviously SEO is …
Here’s the take-away: If you want more profit from Black Friday, you gotta send your promotional emails on Thursday instead. Ouch. I know that cuts into the holiday festivities. So why should you send your promo’s the day before Black Friday? According to new research from Constant Contact, open rates are higher the day before, …
How to promote your Black Friday & Cyber Monday deals Read More »
Back in the day, whenever that was, we used to call forum marketing a type of ‘bum marketing’. But I was never too keen on that name. It implies a blogger is desperate and destitute. So as part of my 30 Day Traffic Challenge I decided to return to forum marketing and see if it …
Forum marketing brings 100 visitors a day to new blog Read More »
Today, in an effort to increase get at least some traffic to a new blog that I’ve just started, I decided to test blog commenting as a traffic strategy to see what happens. But something else cool happened; during the process I also figured out how to get “do-follow” backlinks, for free. And to my surprise, …
I know only too well what it feels like when you’re trying to monetize your blog, but nothing is clicking into place. It’s a pretty soul-destroying experience. You pour your heart into creating valuable content; something that improves peoples lives, but there’s still little financial reward for all your hard work. It’s not like you …
7 ways to monetize your blog (that actually work) Read More »
I’ve noticed an interesting pattern recently. Obviously there’s no shortage of people who want to make a living online, but it’s no secret that the number who actually achieve it is small, in comparison. I’ve seen patterns emerge in both groups, and I think I’ve found a few common threads. So what gives? What’s stopping …