More Traffic from Guest Blogging

Get 78% More Traffic from Guest Blogging

Today is traffic Tuesday and I’m going to give you a tip that you can use to get 78% more traffic from guest blogging.

This is a really nice twist.

The Problem with Guest Blogging

Now the problem with guest blogging is that because you will typically have a whole heap of really useful content on the article, the link to your website is at the bottom.

In most cases you’ll be given and author box and that’s where you have a link to your website.

The issue is that fewer people click on that link because it’s e fewer people will make it to the bottom of the article and even the ones that do might be less inclined to click.

If your article is transformational in nature, or it provides actionable tips, then your audience will go and take action and implement your advice.

So these kind of links aren’t very effective for generating traffic.

And also according to some patents, Google considers links that are higher on the page a lot more valuable than links that are lower.

What’s the solution?

Obviously you gotta move the link to the top of the page, or even the middle of the page will do.

You gotta get in front of people and Google will view that as a more valuable link, too.

But of course when you do that there’s always going to be a danger that a link to your website is just going to look out of place.

There’s also a risk that it’s going to look spammy.

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How to Avoid Spammy Links

To avoid that you have to make sure that the link is contextual, there has some editorial merit for it being there.

So instead of linking directly to your home page, you might want to link to an individual blog post on your website instead.

If you’re guest posting on other people’s blogs then there’s a high probability that you have covered that topic on your own site as well, so you shouldn’t be short on content to promote.

A good way to do this could be; add a new ‘resource’ section underneath each subheading.

The new section might contain two three links to high quality resources for that specific topic.

For example, if you’re writing a guest post about mobile phones then one of your subheadings is about the latest iPhone, and another subheading might be about Android.

You deliver value in each paragraph and then include a short list of helpful resources in each section, one list for iPhone and the other for Android.

If you still need another example, take a look at this very post.

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Go Easy with Your links

It’s important that you don’t overdo it – only link to your site once, and then in the author bio you might want to link to your social media profile.

You can also improve on this strategy a little bit too.

Instead of just linking to random sites that you might find during your research, you could also link to other guest articles that you’ve written.

This is a white-hat tiered link building strategy.

It’s completely ethical, it’s all good with Google and the chances of that becoming a black-hat strategy is pretty slim. Everything on the page, all the links have solid editorial merit.

Ultimately this is how you can add more value to the niche, how you can get more traffic to your website, and get more link juice to your website so you increase your position in the SERPs.

You’re creating content in a way that benefits you, it benefits the websites that you guest post on – so you become a valuable asset to them, and it also helps the people who consume your content.

It’s a win-win-win for everybody.

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How to make Facebook Ads profitable

How to make Facebook Ads profitable

Over the weekend Neil Patel reported that 62% of small businesses fail when it comes to facebook advertising.

His article provides some wonderful facts and figures and if you want an in-depth analysis of that and all the problems surrounding Facebook advertising then go check out his post.

But if you want the shortcut on how to succeed, and how to fix your Facebook ads then stick around here because I’m going to walk you through it.

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2 Common Mistakes with Facebook Ads

The first big mistake that a lot of small businesses make on Facebook is advertising a sales page or a squeeze page to cold traffic.

The second big mistake that they make is the failure to understand content marketing.

And I’m going to show you how to fix both of those right now.

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Top of the Funnel

The best way to start is to advertise free content. That can be a blog post as long as it delivers enormous benefit to your audience.

If you have a Facebook page, you share your content on there as a post, and then pay to boost that post for maximum exposure.

When people click through to read the blog post, they receive the Facebook pixel and become part of the funnel.

The free content is now your top of the funnel content.

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Middle of the Funnel

Then you create a custom audience that is just the people who’ve read the blog post – and nobody else.

This is called a retargeting campaign.

This second campaign advertises the lead magnet – you ask people to subscribe to your email list.

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Bottom of the Funnel

And then finally a third campaign retargets just the people who have subscribed to your email list.

You advertise your product or your service to those people.

So you are gradually working people further down the funnel, and at each stage you are warming them up by delivering maximum value, in what feels like a very natural progression.

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Facebook Ads Segmentation

You can also segment your audience and run specific campaigns for specific types of people.

Let’s say you have a website about mobile phones, and you have a section about iPhones and you have another section about Android.

If somebody lands on a blog post about iPhones, you know that they are interested in iPhones, and therefore all the campaigns that they see on Facebook are related to iPhones.

This increases your conversion rates; it increases your sales and your bottom line as a result because everything is specifically targeted to that person’s interests.

What if you’re selling information products? You might be selling ebooks or training courses.

I’m going to give you a strategy that works really well, and I use this myself.

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Strategy for Information Products

Take two lessons from the first chapter of your training course or your ebook.

Turn one of the lessons into a free blog post, and use the other lesson as a lead magnet.

The free blog post will most likely be an introduction, it will help your prospect realize exactly what the problem is and how they need to solve it.

And then because the second part is the lead magnet it creates a very natural progression.

This makes subscribing to your email list feel like the next natural step for someone to take.

Or alternatively another way to run a campaign could be; take the best lesson from your course, one that delivers the best possible results in the shortest amount of time, and turn it into a lead magnet.

That piece of content will be transformational, it will move your prospect from A to B, and by the end of the lesson they will be able to accomplish something new.

When you structure your campaign like this, buying from you also feels like natural step.

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Low Pressure Sales

This allows you to sell in a really low-pressure kind of way because you’re not trying to convince anybody that they need anything, you’re just providing the thing that they already know they need.

That’s the key to this; make the sales experience seamless so it doesn’t feel like selling.

We want to make it feel more like seduction.

And then when you do things this way, you also eliminate – or at least reduce, the chance of buyer’s remorse.

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Get Instant Traffic with the Media Buy Sales Funnel

I’m gonna show you how to get instant traffic to your website and then I’m going to show you how you can capitalise on that traffic by using the correct type of sales funnel.

Today is all about media buying.

There’s a lot to learn so I’m going to simplify it and make it really easy to understand.

3 Columns of Paid Traffic

When it comes to paid traffic sources we’ve got really three main contenders:

  • Facebook Ads
  • Solo Ads
  • Media Buys

When you first starting out with digital marketing (if you’ve been around a while then you’ll have experienced this), it’s tempting to try lots of different traffic sources but that’s not the best approach.

For best results, you’d usually start using one of these columns until you gain mastery in it before moving on to the next one.

Facebook Ads

Most people will start with Facebook Ads because when it comes to targeting, it’s precise and it’s still the best option for paid traffic, but you do pay for it – the clicks are expensive and that is only going to increase in time.

Solo Ads

Then secondly we’ve got solo ads and these are really good if you want to build your own email list.

The traffic that you get is still targeted, but it’s not quite as targeted as Facebook.

You will be able to target the people who are generally interested in your niche but of course you won’t be able to drill down and target if those sub-interests.

Media Buys

And then, the third column that we’ve got are media buys.

This tends to be mass market so it’s less targeted and you have to try to appeal to wider interests.

When it comes to media buys you really want to use top of the funnel content – and I’ll show you how to do that in a second.

But first what is media buying, exactly?

What is Media Buying?

We use native advertising networks to buy space on other websites, blogs and news websites.

On sites that offer media buys, there’s a little section at the bottom of each article – and you’ve probably already seen them before.

When you scroll down to the bottom of an article you’ll see a section that looks like content on that website, but in fact it leads to a third party website.

Most major-league websites sell media buying space, like most big news organisations and high-traffic sites.

There are a whole heap of companies like that provide media buying space on high profile websites; Outbrain and Taboola are the most recognise but if you type ‘native advertising network’ into Google then you’ll find a lot of companies that allow you to buy advertising space fairly cheap.

Once you’re all set up, you’ll need a way to profit from all that traffic.

The Media Buy Funnel

I’m going to talk you through the media buying funnel.

As I mentioned, you’ll want to use your top of your funnel content when using this strategy.

A typical funnel will work like this:

media buy sales funnel

In this example, you’ll have an article on, say Fox News, and at the bottom of the article you’ll have the media buy sections that link to your website.

A visitor lands on your site, they read your blog post and from there you can direct them to your sales page.

That is a basic funnel for media buying.

The reason you have your a piece of content in the middle between Fox News and your sales is because if there are any problems with your offer there is no comeback Fox.

All they have done is send traffic to your piece of content – and the selling takes place another step away from Fox.

But we can improve this media buy sales funnel little bit:

media buy sales funnel

So what we might do is; when you advertise on Fox News or equivalent, you drive traffic to your piece of content and actually inside the blog post you have some way they can subscribe to your email list.

Maybe in this example you’re going to use a content upgrade.

Then immediately, as soon as a visitor subscribes to your email list, you present them with a one-time offer.

And then your core offer.

That is a more sensible way of doing things.

This way you’re a capturing them as a lead, instead of asking them to buy from you just once.

So now that they are on your email list, if they don’t buy your one-time offer or your core product, then you can send them into nurture sequence where you can send regular emails, begin to warm them up, and then start selling to them again once they’ve got to know you a little bit better.

Media Buy Tips

There are a few things to remember when using media buys.

They won’t accept straight adverts or squeeze pages so you have to send the traffic to a good piece of content.

So don’t do the selling on that page, use it as a way to warm up the traffic – maybe make them aware of a problem or give them some actionable steps.

Don’t give them everything on this page, provide just enough info to whet their appetite.

And then tell them how they can get more of your content, use that as a way to get them onto your email list.

So obviously you’ll need a blog for this.

If you’ve been following my videos and my podcast and blog posts, you’ll know that for a long time now I have been encouraging people to start their own blog.

This is one of the main reasons why.

The Future of Advertising

I believe this kind of marketing is going to be the future of advertising.

Using top of the funnel content to deliver value to your audience, to warm them up and bring them further into the sales experience is the way to go.

Delivering absolutely value upfront, even before asking your visitors to take action (such as subscribing to your email list or buying your product), helps the sales process feel like a natural evolution instead of forced.

If you haven’t done it yet, go set a blog set up in anticipation, and preparation, for the new way to promote offers.

It’s probably going to come a lot sooner than you expect, because at some point in the very near future it will be expected that you promote your content first, instead of your offer.

Limitations of Media Buying

Secondly, remember that with media buying you have access to a mass market.

That means you’ve got very limited targeting.

Industries like weight loss, financial services, and dating tend to work really well, but don’t let that limit you or stop you from trying things out.

You can have success in other niches, but you’ll need strong copy and your headline is gonna have to be killer.

When you have all these things in place, content that delivers value, and a funnel that’s ready to capitalise on the incoming traffic, you can profit from it very quickly.

But just like everything else, it takes time to figure things out probably and to become a master at it.

You’re gonna have to test, tweak, and fine-tune it as you.

If you don’t get the results you want then change it and try something else.

Imagine the process like trying to tune in a radio.

You’re trying to find the right signal, and when you hit on something you’ll start getting the results that you deserve.

I’m gonna leave it there for today, if you’ve found this useful then share it with your network.

Website Traffic Checklist

Website Traffic Checklist – 9 ways to get ore Website Traffic

TodayI’m going to give you a checklist that you can use to drive more traffic to your website.

There are about 8 or 9 key points that I want to cover, so let’s go through them.

Email Your List

The first tip, and we will cycle back to this at the very end, once you have created a piece of content send it to your email list.

Do this first because email lists have, on average, a 30% open rate.

Now compare that to social media which gets just 3%,  it’s a no-brainer, so email your list before you post on social media.

And that 3% engagement rate from social media is dropping each year thanks to algorithm changes.

Which brings us to the second point.

Share on Social Media

Obviously it’s important to post on social media, but here’s the thing; make sure that you’re sharing each piece of content not only once, but multiple times across multiple networks.

This is vital for social media success.

You have to decide on a schedule and a frequency for each piece of content and make sure that it’s being shared over and over again.

I’m not talking about sharing your piece of content once, and then a few minutes later posting it again, and again, on the same network. Otherwise it’s just spam.

You gotta spread it out over the course of a few days and make sure that each piece of your content gets promoted multiple times on multiple platforms.

Outreach

And then next we have outreach and I’m not talking about just emailing random webmasters, or influencers.

I’m talking about using a specific, laser targeted approach to maximise your results from outreach.

For example, you might mention people in your posts.

Or you might have the top 10 best software.

I which case, you might want to reach out to the people or companies that you’ve mentioned in your posts.

Drop them a quick email to say how much you enjoy the product, or what they contribute to your niche and include the link to where you featured them.

It’s important that you don’t ask them for anything in return at this point.

I know how tempting it is to ask them to share it with their followers, but I urge you to not do that.

Instead just tell them what you’ve done for them and then let them make up their own mind.

This will allow you to establish a good foundation that a relationship that can be built up upon over time.

Remember to only promote people and businesses that share same values as you and your audience,

That way, you’re not just approaching people because they have a big following, and instead you’re approaching people that share the same values and ethics as you.

So should any cross-promotion occur from that, you’ll almost be guaranteed to reach the right kind of audience.

Community Contributions

Then the next thing that I’d like you to do is make community contributions where you’re allowed to.

So post on forums, Facebook groups, and other communities that allow promotion.

I’m actually going to give you a guide in the next week or two about using Facebook groups for traffic and go into detail.

Again don’t go around spamming – and I’m sure you wouldn’t do that.

Guest Blogging

And then we have guest blogging.

So instead of just emailing a bunch of websites with a generic pitch, you have find areas where you can add value.

Try to find what’s missing and then tailor your pitch to that individual website.

Make sure that you can fill in those gaps and become an asset to that website and that community.

Content Syndication

The next one that I’ve got for you is content syndication.

This is where you republish your content on other websites.

Which websites? Well, you can approach news websites, you can approach other blogs, and one tactic that I found really effective is approaching podcasts and radio shows.

Every day I send some of my content to radio shows and podcasts. They report on my content and they will often recommend my websites as sources.

Press Releases

What you got to do is take something that is newsworthy, something that’s relevant and then put your unique spin on it.

Write why it’s an important development for your industry, and submit that as a press release.

Avoid the temptation to become overtly promotional or make it as an obvious attempt to drive traffic to your website.

Instead see it as an opportunity to increase the awareness of your brand.

One tactic could be; take a piece of relevant news and report about it in a way that makes it important to your industry, and then quote yourself in the article, with a little mention of your website.

Content Repurposing

Next on the list is content repurposing.

This is different to content syndication because you’re changing the format of the content.

This is something that I am doing at the moment and I am seeing pretty good results from it.

You will typically have at least three columns in your content marketing strategy.

The first one could be a blog post, then you take that content you turn it into a video, and then you take the audio from the video and turn it into a podcast.

You can also throw in other things like ‘click to Tweet’ quotes and infographics.

Repurposing your content into other formats will give you a much wider reach as it becomes available on more platforms.

Retargeting

And then the last one I’ve got for you ties directly into the first tip.

This is a specific type of advertising called retargeting.

You create a retargeting campaign designed specifically for the people who have already viewed your website.

Because they’ve already become aware of your brand in some way, they are easier to follow-up with and it’s easier to pull them deeper into your sales funnel through your email list.

So you might want to advertise your lead magnet at this stage, build your email list, and then that allows you to mail every piece of content to your subscribers.

I’m going to leave it there for today, if you’ve found this useful then share it with others who might benefit.

How to Start a Podcast

Here’s What Happens When you Start a Podcast

Should you start a podcast? Will it bring more people to you and your brand?

I’m gonna show you some of the very early test results that I’ve received since I’ve started taking podcasting a bit more seriously, so you can decide for yourself if its worthwhile.

But first, I gotta say that I’m quite pleased with the way things are going so far.

And I thought I’d share those statistics with you, so you can see the reality and the truth of what happens when you start podcasting.

Which Podcast Host to Choose?

For my podcast I’m using Libsyn to host it, but you can use any podcast host; I’m hearing good things about PodBean or you could even use SoundCloud if you wanted to.

I think it’s important to have a dedicated podcast host instead of your website hosting. Keeping things separate makes sure that both parts of your business run smoothly.

Podcast Statistics

I’m going to explain how you can set up your own podcast in a second, but let’s have a look at the stats that I’ve received:

These stats go back to 5th of December.

I actually launched my first episode in June or July of 2017, but I didn’t do it consistently.

And I only recorded and uploaded an episode whenever I felt like it, and that was only every couple of months.

So I wasn’t consistent and the results that I’ve gained as a result of that weren’t very good.

But in the last week or so I have gotten a bit more serious about the podcast and I have increased the frequency significantly.

In the analytics it’s fairly clear that when I increased the frequency of the podcast, more people start listening.

I know this is very early days for me, in fact there’s only been 275 downloads of my podcast so far and the best day was on the 14th of February – Valentine’s Day which saw 20 downloads.

We are not setting the world on fire at this point but this early growth is encouraging.

I just want to share this with you so that we can return to this in a months time, in two months, in six months, in a year, in five years etc and see how things have grown.

My Podcast – 100% Transparency

Very few people share this early stage of growing a brand.

And this is the very first time I am sharing my podcast data with you, but it won’t be the last.

What I am trying to do here is give you the reality of building a brand from scratch.

I’m being 100% transparent.

My promotional methods are minimal and I’m not advertising, I’m not using any industry connections, and I’m not even emailing my list with a link to the podcast.

I’m just putting the podcast up, letting it run and then watching to see what happens.

So hopefully this will encourage people to go for it, to stop listening to hyped-up sales pitches, and go into this with the right expectations.

Understand that it’s going to take time, it’s very rare that someone comes along and immediately builds a huge following – that just doesn’t happen very often.

This is the reality.

I believe that podcasting is absolutely worth doing, for the long term.

How to Start a Podcast

So how do you start podcasting?

Luckily it’s really easy.

What I tend to do is this; I start with a YouTube video.

Now, I understand that some people might not want to do that at the moment.

I understand that video is a bit scary for people and podcasting seems like a safer alternative. So if that’s you then I’ll give you a strategy you can use in a second.

When I make my podcasts I always start with a video – I shoot a video. I shoot from the hip, I don’t script it and then I upload it to YouTube.

After that I have the transcript of the video, and that gets turned into a blog post – just like the one you’re reading.

This is called repurposing content.

Next I extract the audio from the video and I turn that into a podcast.

It’s really simple; I turn the audio into an MP3 file and upload it to my podcast host.

Which Podcasting Software to use?

How do you extract the audio?

Well, thankfully most video editing software will give you an option to export, or save as, either an MP3 or WAV file.

If you’re stuck and you really don’t want to get your hands dirty with the tech stuff then most podcasting hosting environments actually allow you to upload the MP4 video file.

The file size is going to be significantly bigger, so bear that in mind.

But what if you’re not using video, and you’re just starting with a blog?

That makes things even easier.

You can take that blog post and record yourself reading it. Use it as a script for your podcast.

Audacity is the go-to software for Windows and PCs. Garage Band is most likely already installed if you’re using a Mac.

Using either of these, you can turn the blog post into an audio file, then save it as MP3 and upload to the podcast hosting account.

Which Podcasting Gear?

One more tip; invest in a decent microphone if you’re going to start podcasting.

The audio is gonna have to be pretty good, and you can’t rely on an internal microphone or the standard default microphone on laptops, computers, or DSLR cameras.

So bite the bullet and invest in a good microphone. I’ve done some side by side comparisons for you to check out.

I use a Blue Yeti, you can see hear what it sounds like here.

So I’m gonna leave it there  for today, if you’ve found it useful then share it.

100 Day Youtube Challenge

The 100 Day Youtube Challenge – 100 Videos in 100 Days

Its day 100 of my YouTube challenge. I’ve been creating one video every single day for the last 100 days and I’m going to show you what kind of results I have achieved.

I’m gonna be completely transparent, leave no stone unturned and give you the actual numbers.

Lets start with the last 28 days.

The Last 28 Days

As we can see, there has been some growth.

Most of what we’ve got here is pointing in the right direction but there are a few things which aren’t.

For example, shares are down and the number of videos in playlists are down.

Also dislikes are down – which is kind of a good thing, right?

When we’re building a business, or doing anything worthwhile we have to look at the long term plan.

We can’t really look at the last 28 days or 30 days to give us a real accurate picture of what is happening.

So we have to look at a bigger picture.

I’m going to go to the calendar I’m going to go back to November 22, to when I started this challenge.

Now we’re gonna see the growth over the last hundred days.

The Last 100 Days

If we look at the last 100 days we’ve got 450 likes, we’ve got 20 dislikes, 152 comments a 124 shares.

313 videos are in playlists and we’ve gained 220 subscribers.

That’s pretty good going I think and I’m happy with that.

Remember, I’m not paying for advertising and I’m not really promoting the YouTube channel in any meaningful way.

I’m posting it on Facebook every now and then, maybe one or two videos a week.

And I’m also only sending to a portion of my list – I’m not sending to my entire list.

You see, I am purposefully restricting the promotion that I do because I want to put myself in the position that most of the people who consume my content are in.

Looking at the analytics, the watch time is up.

We’ve got 20,40 watch time minutes.

The average view duration is down, and that’s 2:34.

Views are up 7,939, and the estimated revenue is $0.00.

The Last 100 Days vs the Previous 100 Days

Let’s compare the current 100 days which I have just completed, with the previous 100 days.

We can see the blue line, which is the current 100 days versus the orange, which is the previous 100 days.

The numbers show that we’ve effectively doubled the watch time.

Because I’ve been making shorter videos the average view duration so down by about 20 or 30 seconds.

The number of views have effectively doubled and we can see the blue line is clearly above the orange line.

The blue line is started to really climb there towards the end of the 100 days.

The previous 100 days saw 88 likes versus the current hundred days which is 450.

We now have 20 dislikes versus 2 dislike previously.

The channel has gained 152 comments versus 36, so we can see that engagement is up significantly.

Shares are up by 1 – 134 shares versus 133 shares on the previous 100 days.

The number of videos in playlists have skyrocketed too.

We’ve got 313 videos in playlists in the last 100 days versus just 43 previously.

The number of subscribers has increased too, 222 in the current 100 days versus 74 previously.

So let’s have a look at the actual number of subscribers we’ve got.

The total number of subscribers gained has been 244 versus 83 versus.

My Thoughts

I’m very pleased with this and I’m going to see how long I can do this for.

Right now I’m aiming for 120 days and I’m hoping that over time all the content that I’ve made compounds.

If things carry on, on this trajectory, I’m excited because I know that in 5 years time, 10 years time, this content is still going to exist and people who need it will still be able to consume it.

So I know in that regard, I’m doing something incredibly positive for my niche.

I’m producing content that will help people who are who need it right now and also people who will need it in the future.

We’ll come back again at day 120, if I manage to do it and upload a video every single day.

And hopefully this challenge is helping at least someone out there who is creating content on a regular basis and not seeing the growth that they expect.

Maybe this will help someone realize that we don’t get the results we deserve, in the timeframe we expect.

If you’ve found this useful then share it with others who might benefit too.

90-day-content-marketing-challenge

The 90 Day Content Marketing Challenge

The 90 day content marketing challenge is now complete, and I’m gonna run you through the results.

I’m going to explain why I did it and we’re going to look at whether or not you should consider doing your own 90 day content marketing challenge, too.

What is the 90 Day Content Marketing Challenge?

I’ve been creating one piece of content every single day for the last 90 days, and uploading it to the Internet.

This is an experiment that I’m running to see how much of a following I can build on the Profit Copilot YouTube channel for free only using organic traffic methods.

As you probably know I’ve been doing minimal promotion, almost no marketing – so I haven’t been aggressive with my Facebook posting, and I haven’t been aggressive with my email list promotion.

Now it would be easy for me to invest money into advertising to market the channel in ways that I usually would but I’m not going to do that.

I’m trying to put myself in a similar position to most of the people who will be consuming my content and I want to go from their point of view, starting at the same point as you.

Really, I want to demonstrate that you can build a brand, you can build an authority using free methods and without investing hundreds or thousands of dollars into promotion.

I’m going to show you the results of this experiment.

The Journey

But first let me tell you a little bit about the experience and how I found this journey.

I have absolutely loved creating content for you.

It has been hard at times and there has been days when I have just wanted a day off.

But I haven’t taken any time off because, if you’ve seen my previous blog posts and videos, you’ll know that I talk about discipline a lot.

So it would be kind of wrong of me to have weekends off while insisting that you have to work continuously to get make an online business a success.

I don’t believe in the ‘do as I say, not do as I do’ thing.

As much as I love creating these blog posts and videos, I will only do this for as long as I can give absolute value to you.

The moment I think I have run out of things to say and things to teach you then I’ll stop doing all this.

But I’ve been doing this for 20 years, I’ve been doing digital marketing since I was a teenager – that’s when I first started learning how to build websites, so I have 20 years worth of experience and knowledge to teach you.

And I can probably spend another 20 years teaching you stuff.

So I have literally got thousands and thousands of ideas for videos and for blog posts and there’s no way I’m ever going to run out of stuff to teach you.

You know, as much as I would like to take a day off, it’s actually not that big of a deal to me.

The Discipline

When I started my very first blog, I grew that to 4 million hits a month, and I did that through not taking the day off for about three years.

I started in 2004 and worked right the way through to 2007 without a single day off.

In fact the only time I did take time off was when I was rushed to hospital and I had to have surgery.

If that hadn’t have happened I would have continued, but those three years really paid off.

And it still pays off today.

Years later I’m still reaping the rewards, so I feel like discipline is on my side.

Although it took a while to get there, and to the point where I don’t worry about all things that I’m missing out on because I know that, in time, it will be worth so much more to me than watching that TV show or going out for that meal or hanging out with friends.

So before we get into the results I’m going to remind you of the type of content that I have been putting out there.

The Content

If you have a look through my previous videos you’re gonna see how we drove 800,000+ people to a blog post.

You’re going to get traffic generation strategies that you cannot get anywhere else because, as far as I know, its brand new stuff that nobody else is teaching.

And I’ve put that in these videos I’ve give that to you for free because I genuinely want you to build an awesome business that gives you the life of abundance and freedom and security that we all deserve.

In the videos I’ve given you list building strategies, I’ve shown you how to make lead magnets and how to make your own products and online courses.

I’ve shown you how to create ad campaigns and I’ve given you everything that you need to know for free, to set up and maintain a successful Internet business based around the things that you love.

I feel qualified to teach you how to do it because I’ve done it myself.

The Results

So let’s talk about the YouTube stats.

The overall picture from the last 90 days

Content Marketing Challenge
Content Marketing Challenge

Overall, there has been a steady level of growth. While it may look like the results are up and down, we’re moving in the right direction, when compared with the previous 90 days.

Compared with the Previous 90 Days

Now we can see the level of growth a lot clearer.

The blue line, which is the most recent 90 days, is clearly above the orange line, which is the previous 90 day period.

Growth of Likes

Things start to come into their own when we examine the amount of likes we’re receiving.

The previous 90 day period saw 84 likes, less than 1 per day.

The current 90 day period sees 384 likes, more than 4 per day and an increase of exactly 300 likes.

Subscriber Growth

Again, looking at the amount of subscribers we’ve received we can see the level of current growth dwarfs the previous 90 days.

The previous 90 day period received 69 subscribers, less than 1 per day.

The current 90 day period has received 185 subscribers, more than 3 times the amount.

So to sum up:

  • The overall watch time is up.
  • The average view duration is down a little bit.
  • The total views are up by quite a lot.
  • The likes have gone up
  • The dislikes have gone up.
  • The comments have gone up.
  • Shares have gone up.
  • Playlists have gone up.

The total number of subscribes gained over the last 90 days comes to 185.

I’m really pleased with these results.

Around two people a day are subscribing, so that’s not too bad.

I’ve seen other people who have done the 90 day challenge end up getting around 30 subscribers as a result.

So I’m pretty happy.

The average review duration has gone down. Let me explain why.

What has happened here, I think, in the last year I used to make very long videos – around 15 – 20 minutes long.

When I started doing this challenge the length of my videos dropped right down to 3 – 5 minutes long.

So I think that the average view duration has dropped because I’m creating shorter videos – which get a higher engagement rate, which people seem to prefer because I get straight to the point.

I no longer try to explain things in multiple different ways to cater for everybody.

In every video I just give them the meat of what they need to know.

The channel has certainly grown in the last 90 days as a result.

And remember hopefully the content I’m creating will compound over time.

Compounding

The channel will continue to grow even without me, or without me creating new content.

But for every piece of new content that I do create, it will continue to compound over time.

When we look at the big picture I’m really pleased how things have worked out – it’s only 90 days and we have seen growth and we are moving in the right direction.

I’ve created a lot of lifetime assets for my business.

In fact, I’m so pleased with the results that I’m going to extend the challenge to 120 days.

So we’re not done yet.

And even when we’ve reached the end of 120 days, there’s absolutely no way I’m gonna stop creating videos for you.

I love it too much.

It feels like I’m helping people in such a meaningful way.

Video has now become a cornerstone of my business.

But let’s do another review in a month and see where we are on day 120 – if I can do it without a day off.

Should you do a 90 Day Content Marketing Challenge?

Now, if you are thinking about doing your own 90 day challenge I would say; make sure it is about a topic that you feel absolute passion for.

Make sure it’s something that you love because you’re going to have to dig deep and when you dig deep to create the content you will unleash a whole world of new ideas.

And interestingly, the very reason why you think you’re creating content right now might change it, has certainly changed for me.

Also, one very last thing.

Thank you to Miles Beckler because without him I wouldn’t have started this challenge, so if you’re reading, Miles, thank you.

Ok, I’m gonna leave it there for today, but listen, this stuff is important, right?

What we’re doing impacts people’s lives – it really does help them to improve their situation.

This is important stuff so share it and get it out there; let’s get more people becoming achieving more independence, security and abundance, and ultimately more freedom.

And they’ll probably be really thankful to you when you do share this with the – and it helps me out in a massive way too.