Thirsty Affiliates is, in my opinion, the best and most efficient plugin for this type of marketing. The plugin allows you to organize your affiliate links into different categories or niches and lets you cloak your affiliate links so they look more ‘natural’ on your website. Thirty Affiliates acts as a link-shortener and gives you useful statistics that you can use to improve your affiliate marketing campaigns through WordPress.
Amazon Product is a plugin that lets you add Amazon products to new and existing posts on your WordPress website. It can help you find and add the right Amazon products for your audience, and it automatically monetizes each product by connecting it to your Amazon Affiliate ID. This is helpful for those individuals who may be short on time when it comes to searching for and adding products, as well as those who may not have the technical finesse to add each one into posts in a neat, natural way.
This is another Amazon affiliate plugin, and shows the latest products added to Amazon and relevant to your niche. Amazon Auto Links chooses products that best match your audience and displays them on your WordPress site by inserting them into your posts automatically. It also gives you the option to display products in the sidebar area, so that they are visible to your visitors as they navigate through your website.
Auto Links is pretty easy to use and mostly automated, so it’s extremely useful to individuals that aren’t yet comfortable with choosing and adding affiliate products.
These are actually two separate, but corresponding plugins. They plugins are what I use most frequently and what I feel to be the most useful out of the entire list. Together, Thrive Leads and Thrive Architect help you to capture leads at every point on your website. They allow you to create stunning squeeze pages, widget sidebars, notification bars, exit intent pop-ups, contact forms, sign up requests and more.
I use just about every single product that Thrive has created, but use Thrive Leads and Thrive Architect most often. If you look around Profit Co-Pilot you’ll see these plugins in action at the frontend. At the backend, they offer detailed statistics and the ability to split-test everything you curate so that you’re able to truly maximize your conversions. Thrive plugins are a great alternative to spending hundreds of dollars a month on Clickfunnels.
The last plugin on this list is primarily for individuals who sell their own products and recruit affiliates. Affiliate Manager is used to help you manage your affiliates and promote your products. It allows for real-time tracking and reporting, as well as ad tracking, so that you can see exactly what’s happening among your affiliates. If you want to know who’s bringing in the most sales or doing the most promotion at any given time, Affiliate Manager is the plugin you’ll want to use. It also integrates with almost every WordPress shopping cart, which is a major advantage.
Now that you have this list of some of the best Affiliate Marketing plugins, you’ll be able to focus on gaining more traffic and subscribers to your site and your social media accounts.
If you want more information and profitable tips, be sure to go to profitcopilot.com/traffic for my absolutely free, no-strings-attached training course! And as always, make sure you’re following my YouTube channel and blog for new, helpful articles and videos every week.
Today you’re going to learn an advanced email marketing technique called lead scoring. Even though it is a more advanced technique, I’ve simplified it and made it easy for anybody to understand. If you want to squeeze the maximum amount of profit from your email list, this is how to do it.
What is Lead Scoring and why does it matter?
With lead scoring, we automatically assign a score to each lead based on the actions that they take.
So, valuable actions earn higher scores.
For example, if a subscriber opens an email, we might want to give them something like 5 points.
If they click on a link, we might give them 10 points.
And if they make a purchase, we might want to increase that right up to 20 points.
So, we are effectively tracking the actions that our subscribers take on an individual basis.
Use valuable data and metrics
We can then actually get all that data – all those metrics because this is valuable information for us.
Then, we can use this data to identify the most qualified subscribers.
In turn, we can reward highly engaged subscribers.
We can even use this data to predict which subscribers might purchase.
We can also use it to clean up our email list.
We can remove low scoring subscribers – the people that are not really engaged in what we do and not very interested in our message.
You can also use this to gamify your email lists.
There are dozens of ways we can use this.
How does it work in the real world?
Well, we can use that data and all that metrics to group subscribers into different categories.
For example, we can create a VIP list.
Then, we can give special discounts to those VIPs.
So, we can use this data to prioritize which leads get the fastest support from us.
They’re the ones who are most passionate about what we’re doing.
Therefore, they deserve our attention more than low scoring leads.
This, in turn gives us:
High open rates
High CTR rates
High conversion rates
When we’re speaking specifically to people who are passionate about what we’re doing. They’re going to click and open up emails.
Meaning, we get high conversion rates.
Which gives us bragging rights – we can say like “we’ve achieved a 30 % conversion rate on this offer.”
Follow along and copy me
I’m going to create a scoring system in real-time, live for you right now. So you can follow up and copy me.
I’m using Kartra for this.
It has the most advanced automations and behavioural response.
So let’s go ahead and use that.
Here I am in one of the sequences inside Kartra.
As you can see here, I’ve got different steps that my subscribers need to take.
Then, we’ve got different sub-sequences here which we don’t need to delve into.
In fact, we’re just going to focus on the very first email.
You can repeat this across all your emails and all your interactions that you want your subscribers to take.
I’m just going to show you how to do it.
We go to edit inside the step.
Here, we can see all the details subscribers will receive immediately after they subscribe.
Then, as you can see, I’m split testing this one at the moment.
We want to go now to automation.
Here we have an automation that I’ve already programmed into it.
So if lead clicks on any link inside these emails, it moves them to the next step in the secrets.
So I’m going to hit edit.
Then, we hit on new automation.
This is really simple.
Let’s say if a lead opens this email. We select this option.
Then, we click add.
Then, scroll down to points give points.
Then, give them 5 points.
Hit add. Then, hit save.
So, there you can see the automation has been done.
Now, if a lead opens this email, they get 5 points.
We can repeat that over and over again for as many actions as we like.
We can add more points if they click on a link.
More points if they purchase more.
More points if they open another email and click another link.
Then we can group leads into different categories and treat those categories based on the actions and the points that our subscribers have scored.
That’s pretty easy, right?
It’s simple to do. Anyone can do it.
How are you going to get more email subscribers on your list?
I’ve got free training for you.
It’s a free course that you can get.
It’s going to give you at least three secret traffic methods that you’ve probably not seen before.
Every method that I cover is completely free. So none of this is going to cost you a penny.
You don’t have to pay for the training.
You don’t have to pay for the traffic sources themselves.
Today I’m going to go through 7 marketing books that you need to read.
You’ve probably heard of some of them, but these are books that I have found very inspirational not only just in business but also in life.
So today I’m going to give you something a little bit different. I’m going to go through 7 books I that have had a big impact on my business and on me personally.
The Guerrilla Marketing Revolution
I’m going to start with The Guerrilla Marketing Revolution by Jay Conrad Levinson. This book was actually given to me by my father and it is kind of what kick-started the whole direct marketing thing for me. Up until that point I was consumed with technology; the coding and design aspect of marketing.
And this is what really changed my mindset from the technology stuff to understanding and appreciating the psychological aspects of marketing.
In my teens I read the A-level study books for psychology, I absolutely loved it and even though I dropped it for a few years, this is what brought everything back to me. If you’ve read this book you know how powerful it is.
Ogilvy on Advertising
The next one is Ogilvy on Advertising. David Ogilvy was a marketing genius. It’s rumoured that in Mad Men the TV series, Don Draper was based on Ogilvy. This book has got some of his best adverts in there and I would recommend buying this just for the copy and use it as a swipe file because some of the best-known adverts in history are in this book – and they were created by Ogilvy.
Tricks of the Mind
This is where things start to veer off a little bit into the unusual. This book is by Derren Brown.
Derren is a magician but he uses some pretty cool psychological techniques to influence his audience, and he shares some of them in this book.
Now bearing in mind that the guy is a magician, he does put a few magic tricks in here but he also uses a lot of psychology, NLP and stuff that we can use in our marketing. This has been very inspirational to me.
Now, the thing about Derren Brown is that when he makes it look like mind control, it’s actually a magic trick. So you have to understand that most of what he is doing is an illusion and that the real mind control stuff is the stuff that looks like a magic trick.
He does it back to front to make it harder to figure out exactly how he is doing his tricks, but he does reveal some of the psychological as well as manipulation stuff. I suppose manipulation is a funny thing. It comes out of the intent really. I think of course we can use anything as a weapon if we choose to. It all comes down to our internal code and ethics and this book will give you a toolset that you can use to make your message clearer.
The Art of War
Another one that I would like to show you is The Art of War by Sun Tsu. If you’ve watched The Sopranos for more than five episodes you’ve probably heard about this book because they keep talking about it and for good reason.
In The Sopranos, they’re obviously a mafia family and they’re at war in different ways. One of my friends who recommended that I read this book summed it up really nicely.
He said, “The Art Of War is a book that teaches you how to get more of what you want without pissing anyone off.”
Basically, how to get more of what you want without annoying anyone or making enemies in the process.
And I found this to be a very easy to read book. There are a lot of little parables that will give you solid advice and help change the way you think about things, especially conflict.
In this business thing that we do, there is a lot of conflict, not just with the competition. In fact, I think that is really an old way of viewing things but sometimes we come up against it. So The Art of War by Sun Tzu is worth checking out. It will help you deal with people in a nicer way.
The next one is called The Prince by Nicola Machiavelli. I’m sure you’ve all heard of the phrase ‘Machiavellian’, this is where it comes from. It is essentially a series of letters that Machiavelli had written to a prince and it is advice.
At the time this book was deemed almost satanic for the advice that it delivers but in today’s society, it is almost like a manual on how to survive.
Again, it comes down to the intention. Obviously, this stuff can be used for bad. Bad politicians use it in a negative way to deceive and to lie but again it’s all about the intention.
Words That Sell
We are coming to the end of this. Now, this isn’t the last book. It’s the second last book. It is Words That Sell and it is essentially a list of words, power words that you can use to grab attention and help your prospects feel a certain way. For example, it starts with the word authentic. So it gives you alternative words to use.
You could use the real thing, real life, true to life, value, legitimate, genuine.
These are all alternative words to authentic. It’s got hundreds and hundreds of words to help you improve your copywriting.
The final book I’ve got for you. It is the big daddy of digital marketing even though it was written in 1966, Breakthrough Advertising. You’ve heard me talk about this before. It is by Eugene Schwartz and we probably wouldn’t have the modern day marketing funnel without it because it maps it all out. It describes the different segments of every market and it gives you the tools you need to communicate with every segment of that market more effectively.
I’ve gone through this book previously a couple of times on Profit Copilot but if you are interested in that one in particular, and it is an expensive book. I’ve got free videos and podcasts for you, to give you a flavor of what the book is about and to help educate and inform you of some of the valuable lessons you will find in the book.
If you are customer-centric, if your focus is on delivering value and making the world a better place these books will help you achieve it quicker.
That’s because you are coming from a place of positivity, and if you are in the mindset of what you can give instead of what you can get, then you can use all these books in a very positive way.
So there you go, that’s 7 books that have had a massive impact on me personally and in my business. I hope you found this useful.
Imagine if you could fix the Google Keyword Planner tool, and restore it back to showing you the same data that it used to give you, that made keyword research so easy and so lucrative.
I’m going to show you how you can do it today.
I had to share this with you because this is probably one of the coolest things I have ever seen in the digital marketing and SEO industry.
This could be a game changer for everybody.
Keyword Research Gone Bad?
Remember a year or two ago Google changed the way the Keyword Planner worked?
The removed, or at least berried the data we relied on for keyword research.
Things like the exact search volume, cost per click information and completion volume.
This made things very difficult for digital marketers who created content and invested time in SEO.
If nothing, Google can be cruel.
So let’s restore it back to its former glory.
Imagine if you could get the Google Keyword Planner tool working like it used to, in the next few minutes.
It won’t cost you a penny and you won’t have to do anything technical either.
I’m going to show you how to do it.
What Data Do We Need?
Along with the infinite number of keyword suggestions that the Google Keyword Planner will give you, you will now be able to see the exact search volume for every keyword, the exact cost per click, and the exact competition levels.
But is more than an alternative to the Google Keyword Planner tool. Its like taking the planner with you everywhere you go online.
Sounds strange, right? I’ll explain more in a minute.
But you probably already seen pretty decent alternatives come along over the last year or so.
It will take your keyword research to the next level.
So open your browser now and let’s go install it.
When you’ve got it up and running go to Google and search for something related to your niche.
The instant you start typing the extension will start working.
It will automatically generate keyword data for that specific phrase, it will give you the exact monthly search volume, cost per click, and the competition level.
How crazy good is that?
And it does all this in real time.
That means you don’t have to jumping around on different websites to try and get accurate data about a keyword or phrase.
This tool will give you all the information you need when you need it most.
But it doesn’t stop there.
Fixing The Google Keyword Planner Tool
The Keywords Everywhere extension works with a wide range of websites including the Google Adsense Keyword Planner.
This is amazing.
Try this when you have the extension installed; sign into Adwords and go to the Keyword Planner tool – just like we used to do a year ago.
Now search for a keyword that’s relevant to your niche or the piece of content you’re creating.
And now immediately, we have all the data that we’re supposed to have, just like we used to before Google cruelly took it away from us.
Again we can see all the important data that we need for every single keyword.
Can we all breathe a collective sigh of relief, that we can now go back to doing proper keyword research the way it’s supposed to be done?
But something occurred to me while I’ve been messing around with this tool today.
Maybe this extension has actually made things better than they were before.
As I mentioned a second ago, you can use this on other websites.
You can use it on Amazon when you’re looking for product ideas, you can use it on YouTube when you’re looking for content creation ideas, you can use it on eBay, on KeywordShitter, on Moz Site Explorer, Majestic, UberSuggest, AnswerThePublic, and a few other websites too.
This means you no longer have to jump around using different research tools to find lucrative keywords and phrases in your niche.
You’ve now got everything in one place, no matter where you’re looking for opportunities.
Hopefully you can see that anyone can do this, and it has probably made keyword research even easier than it used to be – before Google messed with their Keyword Planner tool.
Now anyone can easily get the data that they need to help guide them towards making the right decisions for their business.
Today I’m gonna give you a really easy way to increase your sales by talking to your website visitors, in real time, so you can have a conversation with them and hopefully convert them into customers.
This is called conversational marketing and it’s when you have a live conversation with your prospect through your website to help them in finding the best solution for their problems.
Why do we need conversational marketing?
Conversational marketing is a method that’s particularly effective if you’re dealing with Millennials.
A recent survey that asked almost 3,000 UK consumers how they preferred to contact brands.
It found that one in three millennials prefer speaking to brands via a live chat as opposed to using email.
Email is still the highest of all preferred communication.
But thinking about the future and thinking about our prospects needs we have to meet them on their own terms.
While only 16% of older customers prefer using online chat, one in three millennials is still a substantial figure that can’t be ignored.
And it’s a number that is going to increase over time, so now is the perfect time to start using this technology – or at least get a good feel for it and understand what it’s capable of.
In the right hands this can do a great deal of good for your businesses.
How do you start conversational marketing?
A place to start with conversational marketing could be with a platform called Drift – I’m not an affiliate, and I’m not being paid for this recommendation – I am only suggesting this because I have used it myself and I like what it can do.
It’s free to use for free up to 100 contacts, which is plenty. And it takes a minute to get up and running on your website.
The software lets us create chat bots, it lets us capture email addresses, and it integrates with third party platforms like Slack, Zapier, HubSpot and a whole heap of other platforms.
The future of conversational marketing
I can really see potential here and believe that conversational marketing is going to become a cornerstone of digital marketing.
And that’s why I’m talking about it today; because along with the ability automate communication and send leads into your funnel or pipeline, the best feature is the ability to have live chat sessions with prospects.
Now we have a way to ask specific questions and deal with a prospects specific needs, so we can deliver the best possible sales experience.
Right now I can’t think of any better technology to use than conversational marketing to really connect and treat prospects as individuals, make them feel special by giving them the attention and significance they deserve.
Conversational marketing is going to be vital and knowing how to communicate through this technology in a persuasive way is going to play a big role in the future of online marketing.