Today I’m gonna give you a really easy way to increase your sales by talking to your website visitors, in real time, so you can have a conversation with them and hopefully convert them into customers. This is called conversational marketing and it’s when you have a live conversation with your prospect through your website …
Nobody likes being sold to, right? The instant that your website visitors, or your email subscribers, think there’s a sales pitch coming they switch off and they run for the hills. So how do you sell without being salesy, without using hype, and without being sleazy? I’m gonna give you a 7 step process to …
Sell Without Being Salesy – Easy Stealth Sales Technique Read More »
Today I’m gonna give you some lessons from one of the best books ever written on influence and persuasion. You’re going to learn how you can influence and persuade people to take practically any action you want them to take. I’m talking about the 6 Principles of Influence, discovered by Robert Cialdini. 6 Principles of …
Lessons From One of the Best Books on Influence and Persuasion Read More »
Today we’re gonna talk about features vs benefits because if you know the difference you can easily make your conversion rate explode. The fact is, for persuasive sales copy we need to use both features and benefits. On my journeys around the persuasion-underground I’m seeing lot of people make mistakes with this stuff. And I …
Features vs Benefits: Write more Persuasive Sales Copy Read More »
Today I’m talking about an NLP technique called loops. You can use these to increase your conversion rate, increase engagement with your audience, and it NLP loops also makes it easier for you to embed commands in your sales copy. I’m gonna tell you all about loops and how you can use them but first …
Today I’m talking about subliminal messages and how you can use them in your marketing in an ethical way. I know this is a really controversial topic so let me say something about subliminal messaging. For the most part, it’s a hoax. I’ll getting to why in a second. I’m actually doing this post to …
Today I’m gonna give you 12 persuasive phrases that you can instantly use to increase your conversion rate. We when we go through this process, every single persuasive phrase that we use HAS to be clear and concise. And for that reason we use very simple language patterns. Simple language patterns resonate with people on …
Today I’m going to tell you the secret to writing killer headlines. For this we’re using a book called Breakthrough Advertising, by Eugene Schwartz. This just happens to be the most sought after copywriting book in history. In fact, there’s a brand-new copy on Amazon right now for £1,200 pounds. But you don’t have to …
How to Write Killer Headlines that Trigger Mass Desire Read More »
Today I’m going to talk about the most persuasive sentence in history, at least in my opinion. This is from a guy called Blair Warren who is one of the best persuasion gurus on the planet. Over the years I’ve learned a lot from his teachings. The sentence that he’s created is one of the most persuasive ones …
An entire persuasion course in a single sentence Read More »
Today is all about shopping cart abandonment because I’ve seen some quite troubling stats today. According to new figures, 74% of shoppers are abandoning their carts before they finalise the purchase. I’m going to give you 5 tips to help you save the sale and maybe put more money in your pocket as a result. Be your first customer So the first …
Boost your sales by reducing shopping cart abandonment Read More »
Today I’m going to give you a really solid technique to help you sell more. Maybe you have been in this situation. You’re speaking to potential customer and they’re not sure if your product or your service is right for them. It’s frustrating when they can’t see the full value of what you’re offering, right? So how can you sell …
Close the sale quickly with the Ben Franklin Close Read More »
Here I’m going to give you a stealth pricing strategy that you can use to immediately boost your sales. It’s weird, and it’s illogical but it works. You can file this one under either ‘pure customer persuasion’… or providing ‘pure customer clarity’, depending on your point of view. Either way, it’s a powerful way to dramatically …
A weird, but stealthy pricing strategy that can boost your profit Read More »
Now that we’ve used an entire bottle of bleach to scrub away all those dirty feelings from Black Friday and Cyber Monday, what have we learnt? Yes, we’ve learnt that drinking rum while browsing Amazon on Black Friday is dangerous for the bank account and can only lead to sorrow the next day. But man, …
3 email marketing strategies you can ethically steal Read More »
Neuromarketing sounds like one of those buzzwords marketers like to throw around, but it’s actually a real science. And although it’s a new area of marketing, it’s fairly important stuff. Plus, we need all the help we can get, right? Neuromarketing looks at how the brain responds to certain stimuli, like images and sounds. The …
How to position yourself as an authority and build trust in your niche. We’re going to look beyond the traditional U.S.P. and delve deeper into what sets you apart from the competition. Rush Transcript: I was talking with a friend the other today, hello Kerstin, and I was reminded about a strategy that had absolutely nothing …
