Today I’m gonna give you a really easy way to increase your sales by talking to your website visitors, in real time, so you can have a conversation with them and hopefully convert them into customers.
This is called conversational marketing and it’s when you have a live conversation with your prospect through your website to help them in finding the best solution for their problems.
Why do we need conversational marketing?
Conversational marketing is a method that’s particularly effective if you’re dealing with Millennials.
A recent survey that asked almost 3,000 UK consumers how they preferred to contact brands.
It found that one in three millennials prefer speaking to brands via a live chat as opposed to using email.
Email is still the highest of all preferred communication.
But thinking about the future and thinking about our prospects needs we have to meet them on their own terms.
While only 16% of older customers prefer using online chat, one in three millennials is still a substantial figure that can’t be ignored.
And it’s a number that is going to increase over time, so now is the perfect time to start using this technology – or at least get a good feel for it and understand what it’s capable of.
In the right hands this can do a great deal of good for your businesses.
How do you start conversational marketing?
A place to start with conversational marketing could be with a platform called Drift – I’m not an affiliate, and I’m not being paid for this recommendation – I am only suggesting this because I have used it myself and I like what it can do.
It’s free to use for free up to 100 contacts, which is plenty. And it takes a minute to get up and running on your website.
The software lets us create chat bots, it lets us capture email addresses, and it integrates with third party platforms like Slack, Zapier, HubSpot and a whole heap of other platforms.
The future of conversational marketing
I can really see potential here and believe that conversational marketing is going to become a cornerstone of digital marketing.
And that’s why I’m talking about it today; because along with the ability automate communication and send leads into your funnel or pipeline, the best feature is the ability to have live chat sessions with prospects.
Now we have a way to ask specific questions and deal with a prospects specific needs, so we can deliver the best possible sales experience.
Right now I can’t think of any better technology to use than conversational marketing to really connect and treat prospects as individuals, make them feel special by giving them the attention and significance they deserve.
Conversational marketing is going to be vital and knowing how to communicate through this technology in a persuasive way is going to play a big role in the future of online marketing.
Nobody likes being sold to, right? The instant that your website visitors, or your email subscribers, think there’s a sales pitch coming they switch off and they run for the hills.
So how do you sell without being salesy, without using hype, and without being sleazy?
I’m gonna give you a 7 step process to help you take somebody who’s never met you, has never heard of you, who doesn’t know anything about you, to desperately craving more of your stuff.
Today you’re going to learn how to sell with ninja-level stealth.
For this we’re taking a lesson from Frank Kern and I’m going to show you how to make people receptive to your sales messages, and even make them thankful for receiving them
Offer Helpful Advice for Free
Step one is to offer them helpful advice for free.
Thank them for their interest in you and then offer helpful advice.
Now it doesn’t matter what stage of your sales funnel you do this; you can make an offer for free advice in a sales page, in a squeeze page, actually inside a lead magnet, in a video, in a consultation phone call, etc.
The medium is that you’re using doesn’t matter, but what does matter is the language that you use.
An effective way to do this is to create a comparison between two identical things or situations.
And paint the picture of how one of those things achieves more than the other.
Then you can offer to show your prospect how it was done.
This makes for a tempting offer.
Explain the Benefits
Step two is to explain the benefits of your help.
Here you really wanna to layer the benefits thick and fast.
You might want to say something like, “I’m happy to show you how to make a product that practically sells itself, cements your credibility and your authority, while increasing your bottom line.”
And I think for best results if you have three sentences with three benefits in each sentence, that is a really good structure to use.
Explain the Reason
Then in step 3 we’re going to tell them why you’re helping them.
This is where you would reveal the catch, if there is one.
Either way, you want to focus on the why.
You see, at this stage your prospects will be a little bit suspicious.
And that’s perfectly natural, we all do it.
They’re going to wonder why you want to help them, so here you absolutely need to be honest and transparent.
You might want to say something like, “I’m offering you this because I have 20 years experience and if you find value in it there’s a chance you’re going to buy my more advanced training at some point in the future.”
Here, you’re not trying to sell them anything at the moment.
And they’re going to appreciate your honesty because you’ve just separated yourself from every other salesperson out there.
Remove the Fear
Step 4 is to remove the fear of salespeople – or certainly remove the fear of you, as a salesperson.
To do this make them a promise. Reassure them that you’re not going to pitch to them all the time.
You might want to say something like, “I promise I won’t spam your inbox with promotions and I will only ever send you the stuff that I believe will be of interest and of benefit to you.”
At this stage they are still going to be unsure of you and that’s okay.
We will combat that scepticism in the next step.
Make an Irresistible Bribe
In step 5 we’re going to make an irresistible offer, we’re going to bribe them.
You might want to say something like, “If you feel like I have wasted your time, or not delivered on my promises then I will give you ____ in return.”
Choose whatever is desirable to your prospect – it can be money, it can be your services.
You just have to offer a guarantee.
And remember we’re not selling anything here, we’re just promising to give them information at this stage.
So make a promise that if you don’t deliver then you will either give them your services for free, or promise that you will take out your chequebook and give them some kind of compensation for wasting their time.
Now this is irresistible to them, and it’s gonna take some guts from you.
That’s why so few people do this; because it takes big balls to do this stuff.
But when you display this kind of confidence in yourself, your service, and your products, then your prospects will have a lot more confidence in you too.
This is a very powerful psychological technique.
And then we have step 6, FOMO.
That stands for Fear of Missing out, and this is another powerful psychological trigger.
So at this stage you to remove the offer, you make it a little bit more exclusive, and you increase the barrier to entry ever-so-slightly.
You can do that by making a very specific criteria about the kind of people you are willing to work with.
To set the criteria you might want to say something like, “I can’t help everybody and this isn’t for everybody. This is only for people who have been in business for two years, and have an email list of 50,000 subscribers.”
Now this strategy immediately protects you against the ridiculously high number of time-wasters out there.
And it also proves that you’re not just another greedy salesperson, that you have integrity, and it also boosts your own authority.
Listen, this is really clever because it turns the tables.
You now have your prospects qualifying themselves.
Call to Action
And now we have the final step, step 7. This is the call to action.
Now that they’ve qualified themselves to you, that they’re intrigued, they want the irresistible offer, so its time to tell them how they can get it.
At this stage you might want to say something like, “Here is what you do next, if you want to learn more about this click the button below and fill in the form. As soon as I receive your details I will set you up with a detailed report.”
Now at this stage you can ask them to do pretty much anything you like; you can ask them to schedule a call, to watch a sales video, or whatever you like.
You’ve reversed the sales process.
And now you’re only dealing with people who really desire more of your stuff.
Pretty cool, right?
So I’m going to leave it there for today if you’ve found this useful then share it with others who might benefit.
Today I’m gonna give you some lessons from one of the best books ever written on influence and persuasion. You’re going to learn how you can influence and persuade people to take practically any action you want them to take.
I’m talking about the 6 Principles of Influence, discovered by Robert Cialdini.
6 Principles of Influence
His book Influence: Science and Practice is an absolute must read, if you are into any form of marketing or sales.
The book is one of the most valuable resources you will ever find, but if you find it a bit too heavy there is this easier to digest alternative from the same author, called Yes, that condenses the lessons in this book down into a fairly easy to learn chunks.
I’m gonna give you the 6 Principles of Influence and they are:
Reciprocation is really interesting because its like a self-imposed obligation to return a favour.
So when someone does something nice for you, you’ll usually feel a degree of debt.
Because you feel indebted to them, you feel like you owe them in some way.
If you want someone to do you a favour the best time to ask for that is immediately after you do something nice for them, when they feel like they are happy to return the favour because it helps them offload the feeling of being in debt.
The next one is scarcity.
Scarcity can be summed up as the fear of losing out.
People always want more of the things that they can have less of.
Think about resources – the less there is of something the higher the value.
And then the next principle is authority.
People follow experts.
That means you have to demonstrate your knowledge, you have to prove that you are an authority figure.
Think about when you go to a doctor’s office and they have all those PHDs hanging up on the wall.
That’s really to demonstrate their authority and to give you confidence in their advice.
Now, if you don’t feel like an authority figure at the moment you can actually recommend another authority figure.
It sounds counter intuitive but what happens is some of that perceived Authority rubs off on you, purely because you made a good recommendation.
So if you want to appear more credible and appear to have more knowledge in your marketplace but you can’t really demonstrate it, just recommend someone who does.
Some of that sparkle and shine will rub off on you too and you will be perceived more credible as a result.
The next principle is consistency.
People like to be consistent with the choices that they make.
You can take advantage of that by asking your prospects to take small but consistent steps in a certain direction.
What system do we have that lets people do that?
Could it be a sales funnel?
The fifth thing that we’ve got is liking.
People say yes to people that they like.
So if you want to sell more stuff just make sure people like you.
Ah how do you do that?
Well, people like people who are like them.
Say that 3 times really fast.
If you want people to like you pay them a compliment.
But don’t make something up and don’t BS them.
Actually find something about the person that you genuinely like.
I actually learned this from my dad – he is an entrepreneur and every time he meets a new customer he will try and find something that he likes about them.
That’s a nice and authentic way to become more likeable.
Also people like people who share the same values as them.
They like people who work towards the same goals, too.
If you align your goals and your values with your prospects – in a genuine and authentic way then you will increase your chance of obtaining the sale or the conversion.
And the final principle of influence is consensus.
People look to others, or groups of people, for guidance.
We use them to tell us what to think.
In a lot of cases we’re effectively just sheep and that’s because people tend to feel more confident in numbers.
Think about phrases like ‘everyone knows that…’ – that is a pure manipulation technique often used by the media and politicians to create the illusion of consensus.
So there you go I’m going to leave it there for today because I think I’ve given you a fair bit to think about for the moment.
Remember check out the book Influence: Science and Practice by Robert Cialdini because it will be a solid investment – and it doesn’t cost as much as some of the other books that I’ve talked about on Profit Copilot.
If you’ve enjoyed this or if you found it useful then share this with others who need to know. They’ll probably be thankful to you for it, and it helps me out too.
Today I’m gonna give you 12 persuasive phrases that you can instantly use to increase your conversion rate.
We when we go through this process, every single persuasive phrase that we use HAS to be clear and concise.
And for that reason we use very simple language patterns.
Simple language patterns resonate with people on a much deeper level than throwing in jargon or complicated phrases.
Personally, I suspect one of the reasons is because the brain doesn’t have to do as much processing in order to understand what’s being said.
So if you want to increase your conversion rate just put these phrases to good use.
The 12 Persuasive Phrases
“If you want to…”
“That’s important because…”
“Heres how you can…”
“The end result is…”
“What that means for you is…”
“The bottom line is…”
“This is why…”
“Let me explain…”
“Picture a time when…”
“What happens next is…”
“What would it mean if…”
So there you go, you now have 12 persuasive phrases that you can just copy and paste directly into your sales copy
And when you do, you will be able to convey your message clearly and boost your conversion rates.
Today I’m going to talk about the most persuasive sentence in history, at least in my opinion.
This is from a guy called Blair Warren who is one of the best persuasion gurus on the planet. Over the years I’ve learned a lot from his teachings.
The sentence that he’s created is one of the most persuasive ones you will ever hear:
“People will do anything for those who encourage their dreams, justify their failures, allay their fears confirm, their suspicions, and help them to throw rocks at their enemies.” – Blair Warren
I’ll get into exactly why this is the most persuasive sentence you will ever hear. But first, let me let me ask you something.
Have you noticed something about this sentence? You might notice that at no point does this provide an opportunity for you to talk about yourself or your products.
This is not about you – it’s is ONLY about your audience.
This is about your market and that’s because your audience don’t really care about you. They only care about themselves, and what you can do for them. It’s an uncomfortable truth.
And that’s ok because when you use this correctly, it puts you in a really positive position. It lets you deliver awesome value to your audience, and actually help them with their problem in a meaningful way.
This is how you become the trusted adviser that we’re supposed to be.
By removing the focus away from you and your achievements, and moving it on to your audience to focus on their needs, you will be able to align yourself with them more effectively.
Encourage their dreams
So why should you encourage people’s dreams?
Well, people need a belief in something and they need to feel that its possible to achieve their dreams.
When you tell them “yes it’s possible, and you can do it too”, you’re giving them something valuable – on a very deep emotional level that influences and changes their self-image.
When you do that, when you can change someone’s self-image even just a little bit, they will look to you because that kind of validation is addictive.
It’s your job to help your audience understand that they can achieve their dreams.
Justify their failures
Why should you justify their failures? People don’t really want to take responsibility for their mistakes.
So if you can give them a scapegoat or give them something else to blame then it means they don’t have to blame themselves.
And again, that emotion is addictive.
Allay their fears
Next why should you allay their fears?
Let me ask you something.
Think about a time when you were worried about something, or you were afraid and someone told you not to worry about it.
That probably didn’t mean much to you, and you probably didn’t look to that person for reassurance again, right?
They unintentionally minimised you feelings.
So instead of telling our prospects to not worry, it’s our job is to listen to their fears, accept that the fears are real and help them to work through those fears.
And maybe you have had the same fears too, and managed to overcome them. That’s another way to deliver value to your audience.
Confirm their suspicions
Why should we confirm their suspicions?
Simply put, people just want to feel right – they want to feel justified they want to be able to say to themselves “I knew I was right!”.
If you can help them to feel justified they’ll bond with you a lot quicker than someone who tries to tell them they were wrong.
Throw rocks at their enemies
The last thing is to help your audience to throw rocks at their enemies.
If you can discover an enemy that you both share then it’s just it’s a sign that you share the same values, on a subconscious level
Having a common enemy you will also help you to build rapport.
But let me say this; if you’re gonna find enemies in your marketplace then I wouldn’t pick on individuals.
I would encourage you to pick on ideas and values instead.
This prevents you from appearing like a bully or damaging people’s business.
Find something wrong with your industry and attack that.
Chances are whichever flaws or problems exist in your industry your potential customer will probably already feel like that is their enemy.
Tap into resentment that already exists, instead of trying to create new enemies.
Using these 5 persuasive insights
There you go, the most persuasive sentence in history, as I see it:
“People will do anything for those who encourage their dreams, justify their failures, allay their fears confirm, their suspicions, and help them to throw rocks at their enemies.” – Blair Warren
Consider all of these insights, really do think it over and how each one applies to your industry.
Think about how you can inject more of these into your sales pages, blog posts, podcasts.
And when you do, I can almost guarantee that when you do, you will receive a better response from your audience as a result.
They will see you as someone who is on their side, and you might even become their champion.
When you have all of these five points spread throughout your overall message, you can use it to deliver more value to your niche. And that ultimately helps people see that you are the person they really need to be listening to.
Today is all about shopping cart abandonment because I’ve seen some quite troubling stats today.
According to new figures, 74% of shoppers are abandoning their carts before they finalise the purchase.
I’m going to give you 5 tips to help you save the sale and maybe put more money in your pocket as a result.
Be your first customer
So the first tip I’ve got for you is to actually go through the shopping cart yourself.
Listen, I’ve been involved in e-commerce building e-commerce sites since the very beginning – since the 90s. Checking the cart works, from top to bottom, and finding weaknesses is an immediate way to boost your sales.
Maybe if you have a new shopping cart online and you’re not getting the sales you expect, just go through the process and become your own a customer to test it out properly.
Secondly, have a look at this little chart:
56% of people leave the shopping cart because they are presented with unexpected costs.
And that brings us to my second point; check the tax and the shipping costs to make sure that they are appropriate for the user.
How you do that is you use a cookie a location tracking cookie.
That make sure the shopping cart knows whereabouts in the world your customer is, and then provides them with the correct tax and shipping information.
Price match guarantee
And then the third tip that I’d like to give you is something that we see the big guys doing a lot of at the moment which is price matching.
Make a deal with your potential customer promise them that if they find the same item cheaper elsewhere on the Internet you will pay the difference.
This kind of guarantee can have a dramatic increase on your bottom line.
I know it’s not always possible if you drop shipping, but if you can offer that as a guarantee I would strongly recommend you at least test it.
The fourth tip that I’ve got for you is to use scarcity use urgency.
What you could do is show that the number of items you have left in stock or you could have a time-limited special discount.
Now let me say something about using scarcity, it can lead to buyer’s remorse.
That can happen because you’re putting pressure on people to purchase which in itself is okay, but if they’re doing it in a panic state and they’re not really thinking about their needs then the loss aversion driver has kicked.
Then the day afterwards, or a few hours later they may have gone through the process again in their mind and wondered if they’ve made a mistake.
And that’s where buyers remorse comes in. So if you use an urgency or scarcity that is something to consider.
Then the final tip that I’ve got for you is to follow-up.
Now this is such a massive area I could probably make 10 videos just on the follow-up sequence.
But for simplicity sake, chances are you will have their contact information and you can send them a reminder.
And then another really effective way to follow-up is through Facebook Custom Audiences.
The next time they’re on facebook they’ll see a little reminder about their intended purchase.
You could also include urgency and offer a fast-action discount.
I would say it’s probably not a good idea to train your customers to expect a discount in that way, but certainly use Facebook Ads to follow-up and remind them that they forgot to complete the checkout process.
So there you go, I hope you’ve found these 5 little tips to be useful and use them to increase more profit as a result.
Now that we’ve used an entire bottle of bleach to scrub away all those dirty feelings from Black Friday and Cyber Monday, what have we learnt?
Yes, we’ve learnt that drinking rum while browsing Amazon on Black Friday is dangerous for the bank account and can only lead to sorrow the next day.
But man, I got some awesome deals on end of the line tech, that I immediately want to upgrade.
So in the aftermath, as the thumping hangover begins to fade and the sense of buyers remorse starts to creep in, we look through the rubble in the hope of discovering fresh marketing strategies we can use.
So let’s pick apart some of the biggest email marketing campaigns we’ve seen this year.
But fair warning; you might wanna take that bottle of bleach back into the shower with you.
The psychological triggers we’re looking at are:
Nothing new about these, they’re already a staple of any good email marketing campaign. But how they’re being used, especially on Black Friday, is kinda unique.
Firebox – Curiosity
This strategy was used by Firebox, and offered a mystery box full of the retailers best-selling items.
How’s that for a great way to trigger curiosity.
If you’re already a fan of the brand, you might be tempted to grab all of their most popular items at a discount.
House of Fraser – Social Proof
This email campaign is from House of Fraser, and chooses to highlight individual products that are included in their Black Friday deal.
The thing that sets this apart is the clever use of social proof.
By putting the number of views next to the images, it suggest which items might be the most sought after.
Everlane – Goodwill
Now tell me that doesn’t hit you right in the feels.
And it also solidifies my belief that all people called Michael do good things, *cough*.
As you’d expect, this campaign picked up a lot of traction on social media and in the press. It’s probably a good move if you want your brand to be perceived in a certain way.
I only wish I thought of that first.
Hopefully you’ll now have some new ways to use a few psychological triggers that are the cornerstone of persuasion.
Neuromarketing sounds like one of those buzzwords marketers like to throw around, but it’s actually a real science.
And although it’s a new area of marketing, it’s fairly important stuff. Plus, we need all the help we can get, right?
Neuromarketing looks at how the brain responds to certain stimuli, like images and sounds. The better understanding of how the brain works, the more effective we become at influencing it.
So by combining psychology and neuroscience, we might become better marketers.
And major brands have taken notice, too.
Campbell’s have embraced the science and reimagined their product packaging.
Neuromarketing is (fairly) easy to use
So how can you put neuromarketing to use, in your business?
You don’t have to go out and conduct a bunch of experiments to benefit from the practice. We can just look at some of what science has discovered.
This is just scratching the surface, and it’s something I hope to return to in the future.
First up is colour.
It’s been known for a while that colour can trigger specific emotional reactions. But it’s also biological, to some degree.
For example, the colour red creates tension – it forces the eye to focus, while the colour blue forces the eye to relax.
Its thought that the colour yellow can trigger anxiety, while black gives the impression of strength and stability. So choose your website colour palette wisely.
Names and descriptions are more important than we previously thought.
A study by David Just and Brian Wansink discovered that how you name something has a massive influence on customer behaviour.
In one experiment they changed the name of a portion of spaghetti from ‘regular’ to ‘double-size’. This caused diners to eat less, because they believed they were full.
This study by Monica Wadhwa and Kuangjie Zhang introduced a new word to the marketing glossary; ’roundedness’.
They found that items priced with a rounded number, such as $10, sold better than items priced $9.99 – if it’s an emotional purchase.
However, items priced $9.99 will perform better if it’s a logical purchase.
This means, according to their results, if you’re selling luxury items, or products that are purchased for pleasure, rounding the price will ‘feel right’, for your customers.
One theory of why this happens is because the more digits involved, the harder the brain has to work. And that’s a better scenario for times when the logical brain is engaged.
So hopefully if I’ve done my job properly, I’ve taken an area of marketing that hardly anybody talks about, sifted out all the stuff you don’t need to know, and provided some actionable steps for you to sell more stuff.
And if you have found it useful, pay it forward and share this in your network – your friends and followers might be thankful that you did.
How to position yourself as an authority and build trust in your niche. We’re going to look beyond the traditional U.S.P. and delve deeper into what sets you apart from the competition.
I was talking with a friend the other today, hello Kerstin, and I was reminded about a strategy that had absolutely nothing to do with solving her current problem, but it might help you to solve one of yours.
I’m going to give you a formula that you can use to separate yourself from your competition..
You can also use this to draw attention to yourself in your marketplace, position yourself as an authority and build trust with your prospects.
…But this isn’t about your U.S.P.. it’s actually a level higher.. in fact you’re not gonna talk your product at all.. this is just a conversation starter.. a way to gently trigger curiosity and open the prospects mind just a little bit, so they listen to what you have to say.
I’m calling this, intrigue branding because it gets your prospects intrigued about what you’re doing and how you can help them.
It’s an effective way to get your prospects to say “hey wait a second, tell me more about that..”
This helps to get people interested in buying your stuff, before you pitch them anything, which is pretty cool right? Of course, that’s the perfect scenario.
But this isn’t an easy thing to do, it takes a lot of brainpower and you’ll have to spend a while thinking about this, but if you do this then you’ll get the benefits, of which they are many.
Ok so let’s get to work. There are 3 parts to this.. 3 components which ultimetly lead you to selling more of your stuff in a non-salesy, non hypey kinda way.
And most people ignore this stuff, which means most of your competition are ignoring this, which is great for us because it gives us the advantage right?
The Three Components
We’re gonna use:
1. Radical Approach 2. Education 3. The Pitch
I’ll explain what each of these terms mean, what function each one performs and what each one achieves.
So let’s start in reverse. You probably already know #3, the pitch.
Most marketers just focus on the pitch – it still works great, but it’s probably the least effective way to sell online because all niches are jaded. That’s just the point we’ve arrived at, pretty much every niche that you can think of, all the good ones away, they’re all filled with people who are jaded, and you know what? It shouldn’t be used as an excuse to not try or to not do something.
Prospects everywhere are tired of hearing promises, and they know it often means nothing.
Sending them to a sales page doesn’t work like it used to, even warming them up first isn’t as effective as it used to be, so we need a different approach.
A lot of savvy marketers are using a combination of education and pitching, it works pretty good. But people don’t come to me just to achieve pretty good results, they come to me to get great results, so let’s go ahead and switch things up a bit, so you can get some great results too.
Ok, first, ask yourself.. why should prospects listen to you? Why should they buy from you? What sets you apart?
We start with #1, a radical approach, to show how your way is different to everybody elses. The radical approach is something unique to you, it’s a couple of words that that mean something to your ideal customer, to make them curious.
Here’s the formula you can use to find your radical approach… it looks like this..
Find out what your customer desires, plus the promise you make them, plus your delivery method, and that equals your ‘radical approach’.
Ok, sounds complicated I know, but it’s not, I promise. Let’s break it down.
Oh, and before I forget, we also need a premise, or reason for your radical approach to exist – which naturally leads your prospects into wanting to seek an education from you.
Your premise only exists to support your radical approach.
I’ll break it down for you in more detail:
This is obviously what your ideal customer desires the most.
Your promise to customer:
This is what you can give them, or how you can help them to change things. This is the end result they will see from trusting you.
Your delivery method:
This is what you do or how you do it.
And the premise:
This is why your radical approach exists.
So, for example, if Kerstin is in the languages niche… and again this has got absolutely nothing to do with solving her problem, I apologise Kerstin, but let’s say that she teaches people how to speak fluent German, and bearing in mind that I have zero knowledge of that niche, her radical approach might look like something like this:
Her customer desire: Learn how to speak fluent German
Her promise to customer: To teach you how to speak convincing German within 3 months.
Delivery method: By incorporating a small amount of learning into the daily routine and tracking the progress.
Radical approach is called: Addictive Language Mastery
Studies show that when we do things habitually they become addictive, so it’s the most effective way to learn a new language.
Here’s how you do it…
We include the “here’s how you do it” as a way to lead into the education portion of the campaign.
Ok, A Second Example
Oh and of course we don’t have to actually INVENT anything new here.. we just brand ourselves in a new, interesting or unusual way.
Here’s how P90X did it, and remember – they didn’t invent this way of exercising:
To get in shape quickly.
Promise to customer:
Get ripped in 90 days.
Switch, combine and mix up various workouts.
Radical Approach is called: Muscle Confusion
You have to shock your body into transformation because it quickly adapts and gets used to traditional workouts.
Here’s how you do it…
Ok, finally I’ll show you how I use this in my business, because it’s easy.
My ideal customer desires:
To boost online sales quickly without spending years learning the theory.
My promise to customer:
Show them how to sell more ethically and without using hype or sleazy tricks, while helping them to reduce their advertising budget as a result.
Give them easy to use formulas, templates, and frameworks that have been battle-tested and proven to work.
My radical Approach is called: Results Through Simplicity
And the premise that all this is based on is:
Most courses over complicate things and focus on boring theory or make things very technical. This results in information overload and is a waste of time if you just want the results without knowing the history.
Here’s how you do it….
So, at the start of your funnel, you present your prospects with your radical approach.. it acts like a hook and it triggers their curiosity, to encourage them to take the next step – which is to request education from you via your warm up sequence.
But A Word of Warning
As Profit Copilot member, Xenia pointed out in the Facebook group, this strategy doesn’t apply to every industry or business model.
You see, sometimes being on the front lines of the information product business thing, I often lose sight of all the other awesome stuff that’s going on out there – and this is an approach to branding that might not be the best route for a lot of businesses.
But if you ARE involved with selling information products, or if you offer services, then this is a quick way to set yourself apart from your competition and position yourself as an authority.
What next? well, I’m glad you asked..
Ok so, if you’ve found this useful, and want more of this kind thing, then I’ve got everything you need to help you improve your conversion rates, funnily enough, using the ‘Results Through Simplicity’ approach that I mentioned earlier. It’s called the Profit Copilot Academy, and there will be a link somewhere below this video that will give you more information.
Ok, thank you for watching and I’ll see you next time.