My 3 Most Profitable Passive Income Methods

You’re about to learn the 3 most profitable passive income systems that I have ever used. 

This is 100% based on my personal experience.

I am going to show you what has worked the most for me and what I had the most success with.

You need to pay attention to this if you want to generate passive income for yourself.

This is what actually works.

All the systems that I’m discussing here are simple.

Anyone can use them to make passive income.

What is TRUE Passive Income?

You see, technology is no longer a barrier.

However, passive income does require some work.

There’s a little bit of a misconception about passive income.

But rest assured, once you’ve set it up and you put the work in, you can profit from that work forever.

You do need to tweak it every now and then, just to make sure that everything is running as it should be.

The advice is to start now because you’re going to reap the rewards later.

Remember, the sooner you start the sooner, you will see those results.

The 3 Ways to Make Passive Income

  • Ad Revenue and Sponsored Ads

This is the first passive income system that I used.

I have had some success with it.

These are banner ads.

I’m sure we’re all familiar with banner ads.

Then there can also be sponsored posts.

I’ve had success with both of these, though I’ve had more success with responsive posts than banner ads.

How does it work?

It works like this – you get paid either a flat fee, PPC, or CPM.

  • Flat fee: A flat fee can be, say a $150 for a sponsored post.

You can get paid through every click that banner ad receives, which is typically fairly low.

  • CPM: CPM is that for every 1000 people who see that banner ad, you earn somewhere between 10 cents and $5, depending on your website, all the traffic combined and on your niche.

Some platforms use a mix of CPM and PPC (pay-per-click).

This business model and this passive income system is good for viral and high traffic websites.

If you have a low traffic website, I would probably give it a miss for the moment.

My highest earning using this passive income method…

My personal highest earnings per month using this passive income system has been around $3,000 per month.

Which is okay, it’s enough to live on.

A hundred percent of my income was made through ad revenue at one point in my life.

Passive Income Systems I recommend for this method

So, if you like the idea of this passive income system, I will recommend using:

  • Google Adsense

They tend to have the highest CPM and click-through rate payouts in the business.

  • Adblade

You can also use ad blade. I’ve had great success with Adblade

  • Taboolah
  • Buy Sell Ads

You can list your website on buy sell ads, and then deal directly with advertisers.

This way you can earn more revenue instead of using a middleman.

  • Affiliate Marketing

The second most profitable passive income system that I have used is affiliate marketing.

In this, you earn a commission based on referrals.

So, you refer people to a product, and you earn a commission.

  • Physical products (low commission)

Now when it comes to physical products, the commission is typically a lot lower.

I think at Amazon it starts around 4% of every sale.

  • Digital products (high commission)

Digital products command a much higher commission.

That’s between 50% and 75% per sale.

If you’re interested in affiliate marketing, I would absolutely recommend that you start with digital products first, because you get to earn a lot more.

This works best with email marketing, not cold traffic.

So a lot of people enter affiliate marketing using banner ads.

They put ads and links on their website to a sales page.

And it doesn’t convert.

Value-based marketing

(value+pitch = profit)

The best way to get that conversion happening is through an email list.

You do value based marketing.

So, you deliver high quality, educational, and transformational content to your audience – your email list, and then you make a pitch.

So, you’re warming people up first before going straight in for the pitch.

My earning through affiliate marketing…

My highest earnings per month from affiliate marketing has been relatively low.

It’s been about $4,000 per month.

Which is still enough to live on.

But if you’re interested in this business model, then I can recommend Amazon if you want to sell physical products.

When it comes to selling physical products, I would encourage you to sell high ticket items – things like big HD TVs, etc instead of small items.

For digital products, Clickbank is a good starting point.

JVzoo and Warrior Plus, these are all great sources of digital products that you can earn a commission on.

Info Products

The single most profitable passive income system for me has been info products.

These are ebooks online, courses, masterminds.

This is true passive income.

  • You automate a sale system.
  • Once it’s set up, it just runs forever.

The e-learning industry is insanely lucrative.

The best thing is these digital products are very easy to make.

You probably already have everything you need to get started if you can use Google Docs or Microsoft Word, or PowerPoint.

You already have everything you need to make digital information products.

These things are just ebooks.

And even the more advanced ones just use slides.

Exactly like I’m doing right now.

And they sell so well because customers buy for experience not for qualifications.

What I mean by that is if you have hands-on experience in something, and you figured out a quick way to achieve results – people will buy that.

People want results.

They’re not interested in learning the background, and the theory, and all the boring book learning stuff that these traditional experts will sell them.

People just want to get the results fast.

And they want to buy from people who are like them.

Who have been in a similar situation to them and managed to overcome those problems.

This is why the info product industry is so lucrative.

My earning using info products…

I know from personal experience how lucrative it can be, because my highest earnings from selling information products has been $12,000 per month.

So, if you like the idea of selling your own information products then you can sell them on:

  • Your site
  • Udemy
  • Teachable

We’ve got a whole wide range of different sources and places we can sell these products.

Now, you’re probably thinking, “Well, info products are the way to go, right?”

And, you are right so for.

This is why, I’ve got a 100% free training course that will show you how to make information products.

  • Why most people fail and how you can succeed?

Around 95% of people who try to start an online business, specifically a passive income stream fail.

I’m going to show you how you can be in the 5% who succeed.

Realistic numbers and earning potential

I’m also going to show you realistic numbers of your earnings potential.

I’m going to keep it very realistic, showing you what is actually achievable and how you can make fairly decent profit from relatively low figures.

We don’t need a massive high conversion rate to make a good income.

I’m sure you’ve already seen people throwing around crazy figures: six-figure, seven-figure incomes.

Listen, those guys have been doing this stuff for a long time.

For me personally, I launched my first information product in 2009.

So, it’s a long time ago now.

Which is why I can get the results that look impressive.

So, I’m going to show you what kind of results to expect when you first start out.

Nobody else shows you that.

Everybody wants to kind of wow you with the six-figure income, and the seven-figure income.

I’m not going to do that because that’s not realistic in the start.

We’re going to stay with our feet firmly on the ground in reality.

You’re going to see what is actually achievable.

And you might be surprised by what I reveal to you

Passive income framework for maximum profit

I’m also going to show you the passive income framework that you can use to maximize your profit.

This is how we create an interlinking chain of small information products that steadily increases in value and profit over time.

This framework, when we zoom out, you can actually apply it to your entire business.

It is powerful.

It is the framework that I use and all successful online marketers and entrepreneurs use.

I’m going to show you how to make and launch your first ebook.

What I’m going to do is give you the six sections that you need to fill in

  • You’re going to write a paragraph for each set, and use that as your starting point.

Of course you can delve into it and write as much content as you want but this is a really good starting point.

You will have some structure and framework to use that will help guide you to make your first ebook.

It’s going to be really useful to you.

If you want all this training you can have it completely free by going to:


Wordpress plugins for Affiliate Marketers

5 Best WordPress Plugins for Affiliate Marketers

Here are the best 5 WordPress plugins for affiliate marketers.


  • Lets you organise your affiliate links into categories
  • Cloaks your affiliate links so they look like part of your site
  • Acts as link shortener and makes them look pretty
  • Gives you useful statistics to help you improve your campaigns

Amazon Product in a Post

  • Add amazon products to new and existing pages
  • Easily find the right products for your audience
  • Automatically monetize each product with your affiliate ID

Amazon Auto Links

  • shows the latest products added in your niche
  • Automatically insert relevant amazon products to posts
  • Displays products in sidebar

Thrive Leads & Thrive Architect

  • Alternative to Clickfunnels
  • Capture leads at every point on your website
  • Detailed statistics & split testing

Affiliates Manager

  • manage affiliates who promote your products
  • Real-time reporting & ad tracking
  • Integrates with most WordPress shopping carts
Build email list faster

How To Build Your Email List 3X Faster

Build email list faster

When it comes to online marketing we all know how important the email list is. If you want your business to grow then you need to build your customer list.

But building an email list can be challenging. It may take a while especially if you are trying to grow it organically through content marketing and free promotions. Because of how slow this process is at the beginning, we tend to be tempted to grab the next shiny object that comes along.

Focus On What’s Important: Building Your Email List

There are always people who are trying to sell to us the next million dollar method. The problem with these techniques is that most of them, if not all, don’t actually work. When you finally realize that the guru who sold you the sales page lied to you, it is already too late. And then almost immediately we find another shiny object and the cycle continues.

Stop right there for a second and just think back at one of those shiny objects you bought years ago. Do you still use them? No? …Okay, how about the last shiny object you bought, do you still use that?

Sometimes we concentrate so much on those shiny objects that we neglect the most important thing- our email list. You need to understand that unlike those shiny objects, your email list is going to be around forever. Your number one goal should be to build your email list. If you want to get that $500 every month, you need to have 500 subscribers. There is no way around it. For every subscriber you have, you earn $1 every month from each of them.

I’m not going to lie to you; it will take some time for you to be able to get people in your email list. Getting people organically takes time. The process becomes even harder if you don’t have a clear plan.

In this article, we will look at how you can build your email list faster. We will focus mainly on how you can use squeezing pages to build your list.

How To Build Your Email List

You can get subscribers by using various methods. For instance, you can advertise and work hard to get subscribers.

Please note that when you’re just beginning, you will have to spend a good amount of money to get subscribers. Your main focus at that time should be to produce high-quality content. Because of the compounding nature of content marketing, the content will eventually compound and you will start to get subscribers for free. If you reach this point, you won’t have to worry about paying for subscribers since the content marketing is doing all the work for you. The price of buying subscribers varies. You can get a subscriber for as low as 50 cents. This amount can go as high as $2 per subscriber. What’s great about this is that you only pay once for the subscribers, and then earn from them forever.

Now, let’s look at how you can use squeezing pages to build your email list fast.

What Is A Squeezing Page?

To explain what a squeezing page is, let us begin with a bit of history, shall we?

A few years ago, marketers used to put a newsletter on the sidebar of their blog. People could sign up to these newsletters and then join their email list. As time went by marketers figured out that if they took the form and made it into a page, conversions would go up. And that is exactly what they did, and in return, they made a lot of profit.

But how does it work?

Well, you have to take your newsletter page and make a promise that offers something valuable. In exchange for your valuable information, people give you their email address and join your email list. You get profit through the follow-up sequence. So, basically, you earn on the back end through the follow-up. The purpose of the email sequence is to engage people and build trust. This ultimately leads to more profit.

In order for this strategy to work, you need to avoid giving a lot of free content upfront. You may be tempted to do this when you’re just beginning. But, to be successful all you need is a lead magnet.

Features Of A Lead Magnet

• It should be short and sweet.
• It should have a call to action. Give something actionable that will help subscribers achieve results in a short period of time. Make the subscribers believe in you by making them know that you have their best interest at heart. If you build trust then the subscribers will have no problem buying products based on your recommendation.
• The lead magnet should be simple. The content has to be clear and concise.
• Avoid trying to make the page too fancy. An ugly page is much better than a shiny or glitzy one, as long as the content is clear.

Without further ado, let’s talk about the three types of squeeze pages you can use as well as their ideal traffic sources.

Types Of Squeeze Pages

1. Curiosity squeeze pages
2. Exchange squeeze pages
3. Reverse squeeze pages

Curiosity Squeeze Pages

These pages have a strong headline that triggers curiosity. The page pulls people to the next stage of the funnel. You can use a “How To” content to push that curiosity button and create conversion.

Curiosity squeeze pages work best for email traffic like solo ads. This can be from your email list or the email list of someone else. If you are getting traffic from solo ads, then this is definitely the best option for you.

Exchange Squeeze Page

These pages are more clear and upfront about what they have. The page uses the desire of freebies to entice people to give out their email address in exchange for the freebie.

If you are getting traffic from social media and email lists, then this is the best option for you.

Reverse Squeeze Pages

The reverse squeeze page is a clever way of building your email list. These pages deliver a lot of value up front. This makes people to feel obligated to subscribe to your email list because they are getting so much from you already. The pages can be in form of a training video or content that offers so much value that will make people subscribe in order to continue with their education.

If you get your traffic from Facebook, then this squeezing page is the best option. This option works best on Facebook. People on Facebook are tired of being promoted to. They receive different offers on a daily basis. So, when someone comes and offers a free training upfront they are likely to trust those people more. Give them a training that offers a lot of value and they will subscribe to your email list just to continue with the education.


Squeezing pages have proved to be one of the fastest ways you can use to build an email list. Hopefully, this article has given you some great insights and ideas on how to grow your customer list. Just a recap: If you get email traffic then you should use curious pages, exchange pages work best for social media and email lists and lastly reverse squeezing pages are perfect for Facebook.

How to get Started with Affiliate Marketing

How to get Started with an Affiliate Marketing Business

Yesterday I got an email from one of my students, he showed me an amazingly detailed plan that he’s going to use to build his first affiliate marketing business.

Obviously I’m really proud of him and pleased that he’d put this together, I think he’s going to be a major success as a result, but it got me thinking.

It got me thinking about my other students who don’t take action, who aren’t getting the results that they want and I figured that I’ve gotta shoot a video to talk people through getting started with affiliate marketing.

Get Started with Affiliate Marketing

I know it’s a tempting idea to put together a complicated and in-depth plan that’s gonna take you weeks to implement.

And I know how tempting it is to try and design a system that keeps you going after the launch.

Sure, you’re gonna have to drive traffic, and you’re gonna have convert those visitors into leads, and convert those leads into customers.

That’s the core engine that drives affiliate marketing businesses.

But how do you get started?

Don’t Overthink Affiliate Marketing

Well, it’s really simple.

And there are only a few components you need to make a start.

Don’t think about the big picture yet.

Don’t think about driving traffic, don’t think about converting any of your traffic yet – all you need to do o is make one webpage, just one single webpage that captures email addresses and that’s it.

Set that up today and it’s gonna take you maximum an hour.

Then you’ve made a start.

The Next Step

Tomorrow I want you to find an offer on ClickBank or JVZoo that will be of interest to the people who sign up to your list.

Its simple, right?

You have a way of capturing leads and then you have a way of monetizing those leads.

Forget about everything else for a while and don’t worry about designing a complicated longterm plan that’s gonna take you weeks to implement.

Don’t worry about SEO, don’t worry about social marketing or influencer marketing, or any other stuff.

Just set up a way to capture leads and have a way to monetize those leads – and that’s gonna take you what maximum two days to make.

Then you’ll have a very basic, but functioning online business that you can build upon.

And that’s the key here; it’s not about waiting until everything is perfect or waiting until all your ducks are in a row, as we say in the UK.

Done is Better than Perfect

It’s about taking action, right now, today.

Remember that done is better than perfect.

And the system that you set up today, well, lets face it; it’s not going to be perfect.

It doesn’t need to be.

You’re going to refine it over time, so you’re going to look back in a week’s time see how far you’ve come.

Then you’ll start refining things and start worrying about getting improving those vital conversions.

Affiliate Marketing Conversions

In affiliate marketing we have two major conversion points.

A conversion is when someone subscribes to your email list, that is the first conversion.

Then the second conversion is when someone buys a product that you recommend.

Once you have those two things working, only then should you worry about scaling up a little bit by creating more content, thinking about SEO, and reaching out to influencers.

How to Avoid Overwhelm

You have to learn how to walk before you can run, because if you go all in with a complicated plan that you think is going to sustain your business for months to come, there’s a high chance it’s just going to become overwhelming.

Of course there are the exceptions to the rule but overwhelm is why so many newbies quit; they’ve got too much going and it’s too difficult and it becomes too complicated.

I know because I’ve been there too.

Break things down into small manageable steps and take it one thing at a time.

Get one part working before moving onto the next.

A Simple Affiliate Marketing Formula

Making a page that captures email addresses isn’t complicated, right? It’s 100% copy and paste.

Finding a product that people want to buy, again that’s not complicated, all the data you need to determine the profitability is provided for you.

Connect the two together.

Then create a lead magnet – some kind of ethical bribe that entices people to subscribe to your email list.

And that’s all you need before you start sending traffic.

For that, try Facebook ads or use media buys and test the water.

Spend $5 or $10 testing things, find out how well the offer converts and fine tune it.

Test & Tweak

The analogy that I keep using is true; its like trying to tune in a radio, finding the right signal and once you have it, fine tune it until it becomes really clear and you get the results you deserve.

So, how do you start affiliate marketing? With a 1 page website.

Go make that page now, get it set up and then in 45 minutes or an hour you’ll have taken your first step towards improving your own life, and the lives of the people around you.

It’s not complicated.

You know the problem with intelligent people?

They overthink things, don’t over complicate it and don’t worry about what comes later down the road.

Just take small steps on a consistent basis, and improve what you’ve already got.

Newbie Affiliate Marketing Blueprint

Newbie Affiliate Marketing Blueprint

Today I’m going to give you the blueprint you can use to fix your affiliate marketing problems, increase your opt-in rate, and allow you to virtually print money on demand.

This is an affiliate marketing framework that people are achieving a conversion rate of 80% with.

Personally I have never achieved more than 76%, but because we’re all different, approach things in different ways and have different levels of determination, there is a probability that you will surpass me.

And if you do please let me know because I would love to use you as a case study.

So let’s get down into it.

The Problem with ‘Done-for-you’ Affiliate Marketing

A very common problem that people experience when they start affiliate marketing is caused by using ready-made squeeze pages.

They take an off-the-shelf product affiliate system and upload that to the Internet and expect to make money on autopilot.

It doesn’t work like that.

But I’m going to show you a way that does work.

Stop Building Other People’s Affiliate Businesses

It usually starts like this; you buy a generic landing page from an affiliate marketing company, and promote their offer. On top of that people will opt-in to that company’s email list.

The affiliate company that you’re dealing with will recommend that you funnel traffic from a variety of sources into their email list.

Once visitors land on the page and opt-in to the email list, they’re then sent to a sales page.

But what happens is; there are literally thousands of other affiliate marketers using the exact same landing page.

And they’re all using the exact same traffic sources.

This means the people in your niche have already seen the offer, multiple times over.

So when a landing page should be receiving a 25% conversion rate, what’s actually happening is it drops down to a 10% or even 5% conversion rate.

And that kills your profit.

Build Your own Affiliate Marketing Business

The lesson here is; if you are buying an affiliate product and you have a ready-made template, then stop using it.

You will not see major success, if any level of success, with that strategy.

The pool of people that you can sell to is continuously shrinking.

The solution is to change things up, and make a brand new landing page.

Maybe put a video on there or change the offer in some way.

Also instead of sending traffic to somebody else’s list, you want to build your own list.

This will be a list that you control, instead of building somebody else’s business, you start building your own.

And then you can still promote the original affiliate offer and profit from that, but you can also email any offer you like, whenever you like.

This effectively becomes free money and it’s virtually like printing your own money.

Boost Affiliate Sales

3 Easy Ways to Boost Affiliate Sales

Today I’m going to show you 3 easy ways you can immediately boost your affiliate sales, without spending a penny on advertising or begging someone else for promotion.

And it doesn’t matter what platform you’re using; Amazon Associates, Clickbank, or another network.

Let’s dive into it and find out why people won’t buy.

We have to know what the resistance is in order to overcome it, right?

Stranger Danger

Most people won’t buy from you because they’re taught not to.

We’re told as children not to trust strangers.  My son is 16 and I still tell him to not talk to strangers.

The point is, from a very young age we are told that we should be wary of people we don’t know.

This fear is ingrained in us and to think that a prospect is just going to hand over their money to somebody they don’t know and somebody they don’t trust is a bit misguided.

Listen, I know there are a lot of programs out there that tell you to promote their affiliate offers using any kind of traffic that you can get your hands on.

And that’s wrong.

You should absolutely not follow those instructions because it’s simply bad advice.

I’m going to give you alternatives that will work.

Newbie Affiliate Marketing Mistakes

The mistake that most newbie affiliate marketers make is not understanding the business model.

The business is not the affiliate program.

The business is you, or your website, or your email list.

And you gotta send traffic to your business, first.

Do not send cold traffic to any affiliate sales page.

And I know that sounds kind of counterintuitive but stick with it.

For affiliate marketing to work properly, we need to build an audience that we own.

Typically, newbie affiliate marketers will choose a program that they think is going to convert well and then they send traffic directly to that sales page.

And what happens?

Yep, they don’t get the sale.

So the way to overcome that is; instead of going against the grain in terms of people’s trust, we go with the grain and we embrace it.

We use it to our advantage because we know that people aren’t going to buy from someone they don’t know and don’t trust so bring those people into our business, into our email list, and into our funnels.

And only then will we promote affiliate offers.

Create a Campaign

The first tip I’ve got for you number one is to create a campaign for every affiliate offer you promote and don’t rely on sending cold traffic to a sales page – bring that traffic into your business instead.

You can do this by creating transitional content.

The first step would be to create something of value, a lead magnet, and offer that in exchange for the prospects email address.

Then warm up your subscribers and let them get to know you.

Build the trust between you and your subscribers.

Make sure the trust is with you first, above all other offers, so that when the time comes to pitch one of those offers, your recommendation carries weight.

Buy & Review

The second thing that you need to do is to buy – or at least get your hands on a copy of the product that you are promoting.

If you don’t have access to the product then don’t promote it.

This also ties into building trust.

To establish that trust you have to take people behind the scenes and give them a glimpse of what the product actually looks like and what it can actually do for them.

Present this in the form of a review, instead of just explaining the features and the benefits.

Actually take your prospects deep inside the product – show them how it works, and give them new ideas or new ways that they can implement the information inside.

Side by Side Comparison

And then the third strategy I’ve got for you is similar to the review strategy.

We can do a side by side comparison.

This is super simple to do; take two products that are similar and review both

It’s vitally important to make sure that you are an affiliate of both products.

Show the strengths and the weaknesses of both products and this way you are not favouring one product over another.

And you’re not damaging anybody’s business because you’re not slating one product in favour of another.

What you’re actually doing is here is putting the prospects best interests first, and allowing them to make up their own mind about which product serves their needs best.

When you do this it doesn’t matter which one they choose, because you’re guaranteed to make a sale.

So there you go.


In my opinion there are 3 very positive ways to increase your affiliate earnings.

Number one; run your prospects through the sales funnel – approach it like you would anything else and create campaign for it. Warm them up and then pitch.

Number two; personally use the product and review it. Take your prospects behind the scenes and show them something that they haven’t seen in the sales page. Give them fresh ideas or a new way to use the product.

Ten we’ve got number three; create a side-by-side comparison of two similar products that you are promoting. So no matter which one your prospect chooses, you’re going to profit.

And if you’re found this useful remember to share it with other affiliate marketers – they might be thankful to you for it.

How to Write killer Headlines

How to Write Killer Headlines that Trigger Mass Desire

Today I’m going to tell you the secret to writing killer headlines. For this we’re using a book called Breakthrough Advertising, by Eugene Schwartz.

This just happens to be the most sought after copywriting book in history.

In fact, there’s a brand-new copy on Amazon right now for £1,200 pounds. But you don’t have to spend that much to find out what’s inside.

How to write killer headlines

So I’m gonna give you a quick lesson from this book because I think this is stuff that everybody needs to know about.

I’m gonna simplify it, and I’m gonna put my own spin on it with my own twist – that’s unique to Profit Copilot.

The very first lesson I’ve got for you it’s all about desire. Specifically how to use desire in your headline.

The truth about desire

Breakthrough Advertising says something very true, that you cannot create desire.

You can only tap into and exploit existing desire and direct that towards your product.

Now this is a fundamental mistake that a lot of copywriters and Internet marketers make.

They try to manufacture a desire for something that doesn’t exist.

So your job is to really locate the desire that already exists and then redirect that to your product.

You see, you might have the best product on Earth and it might give your audience absolutely what they need.

But that doesn’t matter. The only thing that matters is what the market wants – what they desire.

It’s not about what they need. We’re talking about mass desire.

Breakthrough Advertising says that mass desire is ‘a public spread of a private want‘.

What does that mean?

Well, when it comes to mass desire we’ve got two categories that things tend to fall into.

Types of mass desire

We’ve got ‘permanent forces‘, so it could be the desire to feel healthy.

And then the second category that we’ve got is ‘force of change‘ and these are trends and fads and things that change over time.

You have to decide which category your product falls into.

Is it going to be something that’s around forever and just a part of our natural human desire?

Or does it fall into the second category where it’s more of a trend with a beginning, middle and an ending?

Once you know that how exactly do you channel this mass desire to your product?

Simply put you’ve got to choose the most powerful desire that can be applied to your product.

Mass desire dimensions

Eugene Schwartz says we need to inject ‘dimensions’ into our headline, so we’ve got; urgency, intensity, and the demand to be satisfied.

Think about the urgency of the problem that your audience is facing;  think about the intensity of that problem, and the demand for that need to be satisfied.

Figure out how those three things relate to your product.

For example think about pain, arthritis vs a headache. They’re both pain, but very different types.

Also think about the staying power of the problem, think about the degree of repetition, and the inability for your marketplace to become satisfied.

How do those three things relate to your product?

For example, Eugene Schwartz talks about hunger.

We’ve got hungry as a starving need vs a different type of hunger which is just a craving.

Every product you promote will appeal to several dimensions but only one will dominate your headline.

This means you have get it right and you have to make sure that you are speaking to your market in a language that they can understand.

Then you’ll be you’re speaking directly to their desire, to their need.

And that creates an immediate connection to you and your message.

A three-step formula for killer headlines

When it comes to crafting the perfect headline for your advert there’s a little three-step formula that we can follow.

The first thing is to acknowledge the desire, then reinforce it, and then offer a way to satisfy that desire.

If you have all those three things in your headline, then you will speak directly to your market in a more efficient and effective way.

Then they’ll know that they are in the right spot at the right time on the right product to match their desires.

So there you go, I thought I’d just share a little lesson from Breakthrough Advertising, on how to write a killer headline.

How to recruit affiliates

Part 10: How to recruit affiliates to sell for you

Today is all about affiliate marketing I’m going to show you how you can recruit affiliates who will promote your products for you. This is part 10 of the Profit From Your Passion training course.

Affiliates will promote your stuff in exchange for a healthy commission of every sale they make for you.

This means when you get the right affiliates on board, you can ramp up your earnings quickly.

So I’m gonna run you through how to do that now.

While this IS a very lucrative approach to marketing, I don’t think it’s a smart long term strategy. I explain more about that here.

But for an initial cash injection into your business it’s a fantastic strategy.

The cost of recruiting affiliates

Typically we would offer an affiliate between 50% and 75% per sale.

Now if you think that sounds like a lot, then you’re right – it is a lot.

We do give away a lot of commission per sale, but we don’t have to worry about the marketing side of things during that period if we don’t want to. The sales are coming in for free.

I’m going to give you some do’s and don’ts to help you attract higher quality affiliates.

How to attract affiliates


The first thing is do fill a gap, fill a need.

Find out what your potential affiliate partners are promoting and find out what they’re not promoting.

Decide what they need and then if your product fills that gap they will be more inclined to promote you.

Also do know your Earnings Per Click (EPC).

I know if you’re getting into this for the first time you might not have that info, and that’s okay.

Don’t let that deter. When you do know your EPC just let your future affiliates know what that is.

It’s important because it tells them how much revenue they should expect to make for every visitor they send to your sales page.

Do let affiliates try out your  product first.

You have to give them access to it, so offer a copy and they can decide if it’s right for their list.

Do mention the commission percentage.

Make sure they know how much you’re charging per sale and let them know of any upsells that they can also profit from.

If you can, do offer a special bonus it’s unique to them and their list

Don’t use avatars or cartoon pictures to try and hide your identity.

Be real and if you have track record let them know about it.


Don’t lead with your commission.

I know it’s tempting to open the email with something like “OMG! OMG! I’m gonna offer you a massive 75 % per sale! Cha-ching! OMG!”, but guess-what?

Everyone’s doing that so it’s not a big deal. Affiliates are not wowed by that anymore.

Don’t be smarmy or a kiss-ass.

A little bit of flattery will go a long way but too much another turnoff because it feels manipulative.

Don’t be rude or egotistical.

You might feel that your product is the best one on the planet, but most product vendors feel the same way too.

So it’s not cool to insist that they promote you.

Don’t expect a reply.

High quality affiliates are bombarded with offers every single day and there’s only a very small percentage that they can say yes to.

So don’t be put off if you don’t get reply. It just means that it wasn’t the right product, at the right time. Don’t take it personally.

Just knuckle down move on to the next  because there are going to be plenty of affiliates out there who need to promote a product like yours.

How To Make A Tripwire Product

Part 7: How To Make A Tripwire Product

Today I’m going to show you how to make a tripwire product. This is part 7 of the Profit From Your Passion training course.

Tripwire products are low priced items that you can offer your email subscribers immediately after they subscribe to your list.

It’s a good way to get them from your freebie-seekers list, and onto your buyers list.

Tripwire products are awesome, so let’s get into this.

Benefits of Using Tripwire Products

One of the main benefits of using a tripwires product is to cover the cost of your adverts.

Because we’re eventually going to promote your stuff through advertising (it’s the best way to get traffic) using a tripwire product essentially makes sure that it’s free traffic.

The tripwire should be a low ticket purchase, and an offer that’s so enticing, that it covers the cost of advertising.

Another major benefit of using a tripwire is to build trust.

So it’s a great way for your customers to get to know you and start that relationship building process.

Typically, tripwires cost between $7 and $30 per sale.

When they’re within that range they can switch on the ‘buying mode’.

They’ve changed the conversation in your prospects head from IF they going to buy to HOW MUCH are they going to spend.

Obviously we have to deliver outstanding value in the product and try our best to overdeliver.

But we also use tripwires as a vehicle to up-selling to our main training course.

Remember yesterday we made an online course? Well the tripwire is going to promote that course so that helps you make more profit in the end.

So how do you structure your tripwire?

Well, I actually have a really good formula that you can just follow.

The Tripwire Creation Formula

The tripwire should make a promise to your customer.

Then you should show the end results of that promise.

Next you should include testimonials – even if that’s your own experience.

Then you gotta highlight common problems.

And then you get a bit personal and reveal your struggle.

Share your story because the story is what people will remember and that will help you to bond with your audience quicker.

Tell people where you’ve come from, and about the journey that you have been on.

People will want to share your success, so let them see that it is achievable for them too.

So once we’ve got all that content down inside the tripwire, the next thing we need to do is dispel some common myths.

This helps to position you as different to the competition.

Talk about things that are taken for granted, and then you dispel them. Explain why it’s wrong and give better alternatives.

And that’s where you give the solution.

This should be a really large section of your tripwire because this is where you actually given him the how-to information.

This should be actionable info to solve their problem.

Everything before the solution is all about their mindset.

You gotta them realise what the problem is and give them the self belief to solve it.

Don’t underestimate the power of everything that comes before the solution because your prospects to believe in themselves.

Think of it like you’re giving them the motivation and the determination to they need improve the situation.

Then once you’ve shown them how to get the results they need, you give them a call to action.

The Upsell

This is where you pitch your online course.

I would say keep the pitch to around 5% of the total content of your tripwire.

That’s because you don’t want to sell them an advert.

Give them absolute maximum value and then say: “we’re going to help you take the next step on your journey for long-term results”.

So how do we actually make a tripwire?

Tripwire Creation Tools

If you’re going to sell a PDF you can use Google Docs.

I really recommend using Google Docs because it means you can log in from anywhere with an Internet connection, or use multiple devices.

I’ll sometimes work at home on the computer and then I’ll take a laptop and sit in Starbucks and carry on working.

You could also use Microsoft Word, or even Canva.

What I tend to do is write out my content in Google Docs or Evernote and then I paste it into Canva and format it to make it look pretty.

I’ve actually got another video about Canva here.

Another option could be to do screen recording.

Screen Recording

I’ve done lots of screen recording, the very first online course that I made was made up entirely of PowerPoint slides.

You could use Keynote, Google Slides, or PowerPoint and then record your screen with ScreenFlow, Camtasia, or Screencast-o-Matic.

ScreenFlow is probably the best one that I have used so far, but it is for Mac only.

If you’re on a PC and you can afford it then go for Camtasia, otherwise Screencast-O-Matic is a really good budget option for recording your slides.

So there you go I hope you found this useful and hope that’s helped you to get everything you need to create your own tripwire products.

And you know what, this is just one more way of creating products in this Profit From Your Passion series.

I’ve given you 3 ways to create products, so you can just choose the ones that resonate with you.

Email marketing autopilot

Part 5: Email Marketing on Autopilot

Today is all about email marketing on autopilot. Its part 5 of the Profit From Your Passion series.

So, we need an autoresponder for this, and there are 2 that I can recommend.

They are ActiveCampaign – which I am currently using and then we also have Aweber – which I’ve previously used for almost 10 years.

I’m gonna talk you through the pros and cons of each one so you can decide for yourself which one you should go with.

Now, do you REALLY  need an autoresponder?

I would say you don’t need an autoresponder but if you want to make your life a whole lot easier, then yes.

This is where the real power of your website is. It’s how to get it running on autopilot.

It makes sure that you don’t have to manually email everybody who subscribes.

Listen, I’ve done it both ways. Back in 2009 I had a lead magnet about SEO.

I built an email list and I was manually adding people. It was a nightmare, and one day there was a spike in traffic and an extra 50 people subscribed all at once.

I just couldn’t cope.

So I would say definitely invest in an autoresponder if you can.

The two that I would recommend is ActiveCampaign and Aweber.


ActiveCampaign is great if you are doing value based campaigns.

If you’re creating content on a regular basis and you’re not worried so much about the affiliate marketing side of things, this is the one to go for.

There is a slight learning curve involved and it’s slightly more expensive than Aweber.

But it has awesome behavioural dynamic response capabilities.

Dynamic response is absolutely the future of email marketing – you cannot ignore this any longer if you want to stay competitive.


The other autoresponder we’ve got is Aweber.

This is really good if you are promoting affiliate offers.

So if you’re more about just pitching offers then Aweber is the one to go for.

It’s easy to use but there is little behavioural dynamic response on the platform.

And I think that’s a crying shame, it’s actually why I left Aweber.

They don’t have many automations and the ones that they do have are very buggy.

That’s the main difference between Aweber and ActiveCampaign so you can decide which one is right for

Make your first automation

Because I’m using ActiveCampaign I’m going to show you how to get set up with that.

So here we are in the dashboard we’ve gone to ‘Automations’, we’re going to click new automation

I’m going to hit ‘From Scratch’:

So here we’ve got some options.

We can trigger an automation when someone subscribes but I’m not going to do that.

What I’m going to do is choose ‘Tag is Added’.

And that’s because we’re going to have multiple avenues into the list and all of those avenues will be a specific tag.

Remember during the squeeze page set-up we added a tag called ‘Detox PDF’?

So what happens when someone subscribes to this email list with the tag, we’re gonna send them a welcome email containing a link to the lead magnet.

Make sure your email has some personalisation, like their first name, and tell them what to expect from your list.

If you can make the email look as natural as possible and avoid the corporate look.

Try to make emails look and sound just like you are emailing a friend.

The purpose of this is to just run you through a basic automation process.

Later on we inject high tension and drama into the email sequence to get your subscribers hooked.

But today is all about the mechanics of getting you up and running fast.

You automation should look like this now:

And that’s about it.

Fairly painless, right?

I’ve given you giving you a fair bit to think about in this and I want to call it a day so you can just get cracking and get up and running with your very first welcome email, that will run on autopilot.

High converting squeeze page

Part 4: Make a high converting squeeze page

Today, in part 4 of the Profit From Your Passion training course, you’re going to learn how to make a high converting squeeze page.

You might have heard squeeze pages referred to as landing pages.

There are several types of landing page, but the one we are interested in allow people to subscribe to email lists in exchange for a lead magnet.

Your Squeeze Page Options

For this I am going to use a WordPress plugin called Thrive Architect.

But listen, you don’t need to invest in any software to do this.

In fact, you can set up an online business and make money from it practically for free, using free methods and free tools.

That is an option for you if you, but of course if you invest in professionally designed software and platforms then you will get to where you want to go quicker.

However, I think that its essential to use a professional email list building platform.

But when it comes to squeeze pages, if you’re feeling lazy and just want someone to do it for you then I can recommend Commerce Warriors and they will build an entire funnel for you.

If you really don’t want to invest anything at the moment then just head over to

You can then search for landing page or squeeze page plugins and there you’re going to get tons of free options.

Just go through find one that suits your needs save yourself a few quid if you want to.

It doesn’t matter what system you are using because all the components will always be the same.

High Converting Squeeze Pages

We will need some kind of visual reference for the lead magnet, so we would typically use video.

In my experience video produces the best results. But If you’re not comfortable on camera yet then a picture of a book cover would do.

One of the most important things on a squeeze page is the headline, so we need to make a really bold promise.

We need to make the benefits clear, and make sure people know that the lead magnet is 100% free.

Now, we can get a bit wordy if we want to but I’ve found that just having a few bullet points conveys the message really clearly. People don’t read big chunks of text on squeeze pages.

They just want to know what you can do for them so they can make a decision.

Next you want to put a few bullet points on there, and make each one a benefit.

So the page is going to be packed with benefits – in fact, in just the headline we have got three maybe four benefits right there.

What we’re doing on a squeeze page is loading up the benefits and that’s the secret to a really effective squeeze page and one that converts really well. Just stack up the benefits.

The Squeeze Page Opt-in Form

Then we have the opt-in form and we can connect that to an autoresponder service. I use ActiveCampaign.

When you connect your opt-in form, no matter that service you’re using it’s important to ‘tag’ your form.

This will give each subscriber a label, so you know which form they used in the sign-up process.

You will also be able to do advanced targeting and dynamic behavioural responses with them, based on their actions.

I’ll go into more detail about that later on in this series.

Then we set the ‘Re-direct URL’.

It’s another really important part of our sales funnel.

The re-direct is going to point to a page on your website that offers a One Time Offer (OTO).

This will become more clear as we go deeper into this process, so take a note of the name of the page.

Now you need to add a new page and make sure the URL matches the re-direct URL.

Here you can  upload files and drag in your lead magnet and create the link to it.

Now people who visit this page can download it.

At some point in the very near future we’re going to put a special offer on this page.

Ok, I’ve given you a lot of information and a lot to do today so ahead and get cracking to set up your squeeze page.

Finally upload your lead magnet and set the links to make sure that everything is connected properly so when someone subscribes to your list they’re redirected to the right page.

Now you have a high converting squeeze page.

Make a lead magnet

Part 3: Quickly Create your List-Building Lead Magnet

This is part 3 of the Profit From Your Passion training course, and next on the list of things that I need to teach you is how to do is create a lead magnet.

Lead magnets are very important because they really assist in the list building process, they help us to build email lists quicker.

Lead Magnets Explained

We need to start collecting email addresses from the people who are actively engaged in what we’re doing. They will become fans and support us.

Lead magnets give our audience more information and more detail than what we post publicly. We need email addresses so we can stay in touch, deliver value, and run promotions.

But we are not going to start collecting random email addresses.

And we’re certainly not buying email address databases or anything like that.

I’ve seen lots of people doing that and they always end up just wasting their money because they’re buying cold leads.

Instead, collect your own leads. Yup it’s a longer process but it’s a more rewarding one, and it’s more profitable for you in the long run.

So what we have to do is create an ethical bribe – that’s something of high value, something that’s very desirable to your audience.

And we offer that to them for free in exchange for the email address.

The Follow-Up

Once we obtain the email address we can then carry out a follow-up sequence which I’ll get to in a forthcoming chapter.

That’s where the real if it comes in with digital marketing we always profit on the back end.

We rarely profit from trying to make a sale up front, so the lead magnet gets us to the follow-up process we need, faster.

Rules for a great Lead Magnet

The lead magnet is going to help your audience solve a problem, so let me run you through the rules of creating an awesome one that your audience will want to get:

  • It must be highly desirable
  • Your lead magnet must make a promise
  • It must provide outstanding value to them
  • You must make it easy to obtain and
  • And it must deliver on the promises that it makes

All good stuff there, right?

So when you follow these rules and your lead magnet has all those things,  you are contributing something incredibly positive to your niche.

Making your Lead Magnet

How do we make a lead magnet?

Well, it’s a really quick and easy process.

You’re going to have to trust me on this, and you’re gonna have to just follow the process and have faith that I am taking you on a good journey and the end result is going to be where you want to be.

I know its a big ask, at this stage.

What I want you to do  immediately after reading this post, is to grab your phone or grab a computer microphone, hit record and talk about your topic for about twenty or thirty minutes.

Let me go into a bit more detail.

What to include?

Remember yesterday that we have the escape and arrival framework?

That had all the steps that your audience needs to take to solve a problem.

What you are going to do is take one of those sections and talk about it for 20 or 30 minutes while recording your voice.

Don’t worry nobody is going to hear it – it’s not gonna go on the Internet. We’re not gonna publish the audio.

For a start, it’s gonna be full of mistakes. You’re gonna make lots of ‘um’s’ and ‘ah’s’ – and that’s okay.

Once you’ve recored your voice you’ll have created an asset.

Outsource the rest

Then take that recording and find someone on Fiverr that can transcribe the recording for you.

They’re not gonna share it with anyone and they’re not going to publish it on the Internet but they will create a written transcript for you.

The next thing I want you to do is immediately take that text document and just send it to an editor – you can find one on Fiverr.

Ask them to make it conversational and readable.

What you’ll receive back is a professional looking lead magnet without any of the mistakes.

Your Homework

So your homework for today is to spend the next half an hour recording yourself talking about one of the steps that you added to your product framework.

That’s it, simple stuff, right?