When it comes to online marketing we all know how important the email list is. If you want your business to grow then you need to build your customer list.
But building an email list can be challenging. It may take a while especially if you are trying to grow it organically through content marketing and free promotions. Because of how slow this process is at the beginning, we tend to be tempted to grab the next shiny object that comes along.
Focus On What’s Important: Building Your Email List
There are always people who are trying to sell to us the next million dollar method. The problem with these techniques is that most of them, if not all, don’t actually work. When you finally realize that the guru who sold you the sales page lied to you, it is already too late. And then almost immediately we find another shiny object and the cycle continues.
Stop right there for a second and just think back at one of those shiny objects you bought years ago. Do you still use them? No? …Okay, how about the last shiny object you bought, do you still use that?
Sometimes we concentrate so much on those shiny objects that we neglect the most important thing- our email list. You need to understand that unlike those shiny objects, your email list is going to be around forever. Your number one goal should be to build your email list. If you want to get that $500 every month, you need to have 500 subscribers. There is no way around it. For every subscriber you have, you earn $1 every month from each of them.
I’m not going to lie to you; it will take some time for you to be able to get people in your email list. Getting people organically takes time. The process becomes even harder if you don’t have a clear plan.
In this article, we will look at how you can build your email list faster. We will focus mainly on how you can use squeezing pages to build your list.
How To Build Your Email List
You can get subscribers by using various methods. For instance, you can advertise and work hard to get subscribers.
Please note that when you’re just beginning, you will have to spend a good amount of money to get subscribers. Your main focus at that time should be to produce high-quality content. Because of the compounding nature of content marketing, the content will eventually compound and you will start to get subscribers for free. If you reach this point, you won’t have to worry about paying for subscribers since the content marketing is doing all the work for you. The price of buying subscribers varies. You can get a subscriber for as low as 50 cents. This amount can go as high as $2 per subscriber. What’s great about this is that you only pay once for the subscribers, and then earn from them forever.
Now, let’s look at how you can use squeezing pages to build your email list fast.
What Is A Squeezing Page?
To explain what a squeezing page is, let us begin with a bit of history, shall we?
A few years ago, marketers used to put a newsletter on the sidebar of their blog. People could sign up to these newsletters and then join their email list. As time went by marketers figured out that if they took the form and made it into a page, conversions would go up. And that is exactly what they did, and in return, they made a lot of profit.
But how does it work?
Well, you have to take your newsletter page and make a promise that offers something valuable. In exchange for your valuable information, people give you their email address and join your email list. You get profit through the follow-up sequence. So, basically, you earn on the back end through the follow-up. The purpose of the email sequence is to engage people and build trust. This ultimately leads to more profit.
In order for this strategy to work, you need to avoid giving a lot of free content upfront. You may be tempted to do this when you’re just beginning. But, to be successful all you need is a lead magnet.
Features Of A Lead Magnet
• It should be short and sweet.
• It should have a call to action. Give something actionable that will help subscribers achieve results in a short period of time. Make the subscribers believe in you by making them know that you have their best interest at heart. If you build trust then the subscribers will have no problem buying products based on your recommendation.
• The lead magnet should be simple. The content has to be clear and concise.
• Avoid trying to make the page too fancy. An ugly page is much better than a shiny or glitzy one, as long as the content is clear.
Without further ado, let’s talk about the three types of squeeze pages you can use as well as their ideal traffic sources.
These pages have a strong headline that triggers curiosity. The page pulls people to the next stage of the funnel. You can use a “How To” content to push that curiosity button and create conversion.
Curiosity squeeze pages work best for email traffic like solo ads. This can be from your email list or the email list of someone else. If you are getting traffic from solo ads, then this is definitely the best option for you.
Exchange Squeeze Page
These pages are more clear and upfront about what they have. The page uses the desire of freebies to entice people to give out their email address in exchange for the freebie.
If you are getting traffic from social media and email lists, then this is the best option for you.
Reverse Squeeze Pages
The reverse squeeze page is a clever way of building your email list. These pages deliver a lot of value up front. This makes people to feel obligated to subscribe to your email list because they are getting so much from you already. The pages can be in form of a training video or content that offers so much value that will make people subscribe in order to continue with their education.
If you get your traffic from Facebook, then this squeezing page is the best option. This option works best on Facebook. People on Facebook are tired of being promoted to. They receive different offers on a daily basis. So, when someone comes and offers a free training upfront they are likely to trust those people more. Give them a training that offers a lot of value and they will subscribe to your email list just to continue with the education.
Squeezing pages have proved to be one of the fastest ways you can use to build an email list. Hopefully, this article has given you some great insights and ideas on how to grow your customer list. Just a recap: If you get email traffic then you should use curious pages, exchange pages work best for social media and email lists and lastly reverse squeezing pages are perfect for Facebook.
Yesterday I got an email from one of my students, he showed me an amazingly detailed plan that he’s going to use to build his first affiliate marketing business.
Obviously I’m really proud of him and pleased that he’d put this together, I think he’s going to be a major success as a result, but it got me thinking.
It got me thinking about my other students who don’t take action, who aren’t getting the results that they want and I figured that I’ve gotta shoot a video to talk people through getting started with affiliate marketing.
Get Started with Affiliate Marketing
I know it’s a tempting idea to put together a complicated and in-depth plan that’s gonna take you weeks to implement.
And I know how tempting it is to try and design a system that keeps you going after the launch.
Sure, you’re gonna have to drive traffic, and you’re gonna have convert those visitors into leads, and convert those leads into customers.
That’s the core engine that drives affiliate marketing businesses.
But how do you get started?
Don’t Overthink Affiliate Marketing
Well, it’s really simple.
And there are only a few components you need to make a start.
Don’t think about the big picture yet.
Don’t think about driving traffic, don’t think about converting any of your traffic yet – all you need to do o is make one webpage, just one single webpage that captures email addresses and that’s it.
Set that up today and it’s gonna take you maximum an hour.
Then you’ve made a start.
The Next Step
Tomorrow I want you to find an offer on ClickBank or JVZoo that will be of interest to the people who sign up to your list.
Its simple, right?
You have a way of capturing leads and then you have a way of monetizing those leads.
Forget about everything else for a while and don’t worry about designing a complicated longterm plan that’s gonna take you weeks to implement.
Don’t worry about SEO, don’t worry about social marketing or influencer marketing, or any other stuff.
Just set up a way to capture leads and have a way to monetize those leads – and that’s gonna take you what maximum two days to make.
Then you’ll have a very basic, but functioning online business that you can build upon.
And that’s the key here; it’s not about waiting until everything is perfect or waiting until all your ducks are in a row, as we say in the UK.
Done is Better than Perfect
It’s about taking action, right now, today.
Remember that done is better than perfect.
And the system that you set up today, well, lets face it; it’s not going to be perfect.
It doesn’t need to be.
You’re going to refine it over time, so you’re going to look back in a week’s time see how far you’ve come.
Then you’ll start refining things and start worrying about getting improving those vital conversions.
Affiliate Marketing Conversions
In affiliate marketing we have two major conversion points.
A conversion is when someone subscribes to your email list, that is the first conversion.
Then the second conversion is when someone buys a product that you recommend.
Once you have those two things working, only then should you worry about scaling up a little bit by creating more content, thinking about SEO, and reaching out to influencers.
How to Avoid Overwhelm
You have to learn how to walk before you can run, because if you go all in with a complicated plan that you think is going to sustain your business for months to come, there’s a high chance it’s just going to become overwhelming.
Of course there are the exceptions to the rule but overwhelm is why so many newbies quit; they’ve got too much going and it’s too difficult and it becomes too complicated.
I know because I’ve been there too.
Break things down into small manageable steps and take it one thing at a time.
Get one part working before moving onto the next.
A Simple Affiliate Marketing Formula
Making a page that captures email addresses isn’t complicated, right? It’s 100% copy and paste.
Finding a product that people want to buy, again that’s not complicated, all the data you need to determine the profitability is provided for you.
Connect the two together.
Then create a lead magnet – some kind of ethical bribe that entices people to subscribe to your email list.
And that’s all you need before you start sending traffic.
For that, try Facebook ads or use media buys and test the water.
Spend $5 or $10 testing things, find out how well the offer converts and fine tune it.
Test & Tweak
The analogy that I keep using is true; its like trying to tune in a radio, finding the right signal and once you have it, fine tune it until it becomes really clear and you get the results you deserve.
So, how do you start affiliate marketing? With a 1 page website.
Go make that page now, get it set up and then in 45 minutes or an hour you’ll have taken your first step towards improving your own life, and the lives of the people around you.
It’s not complicated.
You know the problem with intelligent people?
They overthink things, don’t over complicate it and don’t worry about what comes later down the road.
Just take small steps on a consistent basis, and improve what you’ve already got.
Today I’m going to give you the blueprint you can use to fix your affiliate marketing problems, increase your opt-in rate, and allow you to virtually print money on demand.
This is an affiliate marketing framework that people are achieving a conversion rate of 80% with.
Personally I have never achieved more than 76%, but because we’re all different, approach things in different ways and have different levels of determination, there is a probability that you will surpass me.
And if you do please let me know because I would love to use you as a case study.
So let’s get down into it.
The Problem with ‘Done-for-you’ Affiliate Marketing
A very common problem that people experience when they start affiliate marketing is caused by using ready-made squeeze pages.
They take an off-the-shelf product affiliate system and upload that to the Internet and expect to make money on autopilot.
It doesn’t work like that.
But I’m going to show you a way that does work.
Stop Building Other People’s Affiliate Businesses
It usually starts like this; you buy a generic landing page from an affiliate marketing company, and promote their offer. On top of that people will opt-in to that company’s email list.
The affiliate company that you’re dealing with will recommend that you funnel traffic from a variety of sources into their email list.
Once visitors land on the page and opt-in to the email list, they’re then sent to a sales page.
But what happens is; there are literally thousands of other affiliate marketers using the exact same landing page.
And they’re all using the exact same traffic sources.
This means the people in your niche have already seen the offer, multiple times over.
So when a landing page should be receiving a 25% conversion rate, what’s actually happening is it drops down to a 10% or even 5% conversion rate.
And that kills your profit.
Build Your own Affiliate Marketing Business
The lesson here is; if you are buying an affiliate product and you have a ready-made template, then stop using it.
You will not see major success, if any level of success, with that strategy.
The pool of people that you can sell to is continuously shrinking.
The solution is to change things up, and make a brand new landing page.
Maybe put a video on there or change the offer in some way.
Also instead of sending traffic to somebody else’s list, you want to build your own list.
This will be a list that you control, instead of building somebody else’s business, you start building your own.
And then you can still promote the original affiliate offer and profit from that, but you can also email any offer you like, whenever you like.
This effectively becomes free money and it’s virtually like printing your own money.
Today I’m going to show you 3 easy ways you can immediately boost your affiliate sales, without spending a penny on advertising or begging someone else for promotion.
And it doesn’t matter what platform you’re using; Amazon Associates, Clickbank, or another network.
Let’s dive into it and find out why people won’t buy.
We have to know what the resistance is in order to overcome it, right?
Most people won’t buy from you because they’re taught not to.
We’re told as children not to trust strangers. My son is 16 and I still tell him to not talk to strangers.
The point is, from a very young age we are told that we should be wary of people we don’t know.
This fear is ingrained in us and to think that a prospect is just going to hand over their money to somebody they don’t know and somebody they don’t trust is a bit misguided.
Listen, I know there are a lot of programs out there that tell you to promote their affiliate offers using any kind of traffic that you can get your hands on.
And that’s wrong.
You should absolutely not follow those instructions because it’s simply bad advice.
I’m going to give you alternatives that will work.
Newbie Affiliate Marketing Mistakes
The mistake that most newbie affiliate marketers make is not understanding the business model.
The business is not the affiliate program.
The business is you, or your website, or your email list.
And you gotta send traffic to your business, first.
Do not send cold traffic to any affiliate sales page.
And I know that sounds kind of counterintuitive but stick with it.
For affiliate marketing to work properly, we need to build an audience that we own.
Typically, newbie affiliate marketers will choose a program that they think is going to convert well and then they send traffic directly to that sales page.
And what happens?
Yep, they don’t get the sale.
So the way to overcome that is; instead of going against the grain in terms of people’s trust, we go with the grain and we embrace it.
We use it to our advantage because we know that people aren’t going to buy from someone they don’t know and don’t trust so bring those people into our business, into our email list, and into our funnels.
And only then will we promote affiliate offers.
Create a Campaign
The first tip I’ve got for you number one is to create a campaign for every affiliate offer you promote and don’t rely on sending cold traffic to a sales page – bring that traffic into your business instead.
You can do this by creating transitional content.
The first step would be to create something of value, a lead magnet, and offer that in exchange for the prospects email address.
Then warm up your subscribers and let them get to know you.
Build the trust between you and your subscribers.
Make sure the trust is with you first, above all other offers, so that when the time comes to pitch one of those offers, your recommendation carries weight.
Buy & Review
The second thing that you need to do is to buy – or at least get your hands on a copy of the product that you are promoting.
If you don’t have access to the product then don’t promote it.
This also ties into building trust.
To establish that trust you have to take people behind the scenes and give them a glimpse of what the product actually looks like and what it can actually do for them.
Present this in the form of a review, instead of just explaining the features and the benefits.
Actually take your prospects deep inside the product – show them how it works, and give them new ideas or new ways that they can implement the information inside.
Side by Side Comparison
And then the third strategy I’ve got for you is similar to the review strategy.
We can do a side by side comparison.
This is super simple to do; take two products that are similar and review both
It’s vitally important to make sure that you are an affiliate of both products.
Show the strengths and the weaknesses of both products and this way you are not favouring one product over another.
And you’re not damaging anybody’s business because you’re not slating one product in favour of another.
What you’re actually doing is here is putting the prospects best interests first, and allowing them to make up their own mind about which product serves their needs best.
When you do this it doesn’t matter which one they choose, because you’re guaranteed to make a sale.
So there you go.
In my opinion there are 3 very positive ways to increase your affiliate earnings.
Number one; run your prospects through the sales funnel – approach it like you would anything else and create campaign for it. Warm them up and then pitch.
Number two; personally use the product and review it. Take your prospects behind the scenes and show them something that they haven’t seen in the sales page. Give them fresh ideas or a new way to use the product.
Ten we’ve got number three; create a side-by-side comparison of two similar products that you are promoting. So no matter which one your prospect chooses, you’re going to profit.
And if you’re found this useful remember to share it with other affiliate marketers – they might be thankful to you for it.
So what happens when someone subscribes to this email list with the tag, we’re gonna send them a welcome email containing a link to the lead magnet.
Make sure your email has some personalisation, like their first name, and tell them what to expect from your list.
If you can make the email look as natural as possible and avoid the corporate look.
Try to make emails look and sound just like you are emailing a friend.
The purpose of this is to just run you through a basic automation process.
Later on we inject high tension and drama into the email sequence to get your subscribers hooked.
But today is all about the mechanics of getting you up and running fast.
You automation should look like this now:
And that’s about it.
Fairly painless, right?
I’ve given you giving you a fair bit to think about in this and I want to call it a day so you can just get cracking and get up and running with your very first welcome email, that will run on autopilot.
However big you think it is right now, double it. Quadruple it even, and you’re still nowhere close.
More than 40% of Amazon’s revenue comes from affiliate marketing – and 40% of all online purchases are made on Amazon.
And then we haven’t considered all the marketplaces devoted exclusively to affiliate marketing.
Even e-learning is a multi-billion dollar industry. Practically all online courses and digital products have affiliate programs.
So the amount of money is just mind-blowing.
And it’s easy to see why affiliate marketing is so attractive, especially to newbies.
It’s a great way to bring additional revenue into your business, if done correctly.
I teach affiliate marketing to most of my students, so they can learn the ropes. They learn valuable skills that can be applied later on, when they start creating their own assets.
In my opinion, affiliate marketing is just the first step on a long journey.
The ultimate goal is to create a high traffic authority site, that has multiple revenue streams.
The Danger of Affiliate Marketing
There’s a flip side to affiliate marketing.
Sure, you don’t have to create your own products, you don’t have to write brand new sales copy, you don’t have customer support issues to deal with.
In most cases, you’re not building an asset.
If you’re doing things the smart way, you’re building an email list, at least.
But here’s the trap a lot of people fall into.
They invest too much time and energy into promoting other people’s products, instead of building their own sales system.
And then, even when the small percentage manage to create their own products, they believe they are dependant on other affiliates to promote it for them.
This creates a cycle of non-stop promotion, regardless if you believe in the product or not.
This landed in my inbox the other day:
Mick, I think I’m trapped. For the last year I have been making my own products. Affiliate marketers promote them for me, and I promote theirs in return. Most of the products I’m expected to promote are junk. But I’m worried if I stop promoting their products then they won’t promote mine.
A lot of people end up in a situation like this.
It’s the main reason why I avoided going ‘all in’ to the affiliate marketing business model.
What’s the Solution?
Ultimately, it’s your business and you should decide what’s acceptable for you, and what’s not.
If you don’t want to promote a product because you don’t believe in it, then don’t. Your reputation is worth more than a few thousand dollars in commission.
Why do we build online businesses in the first place? For the freedom it gives us, right?
So there’s no point in just switching the kind of chains you wear.
You might take a hit later on, but if your EPC is good enough and the numbers work for them, no sensible affiliate is going to let their emotions cloud their decision.
In either case, you should be looking at the bigger picture; multiple revenue streams.
To become truly successful, we need to diversify almost everything in our businesses. Income sources are no different.
Affiliate marketing should not be your only source of income.
There’s no shortage of revenue models, so there’s no reason to become trapped, longterm.
For me, I intentionally use service that restrict the amount of affiliate commission I can make, or refer. This forces me to find other ways to monetize my websites, which ultimately makes my business stronger.
When it comes to monetization we’re spoilt for choice; coaching, providing services, advertising, product creation and probably a bunch more that I forgot.
So, now there’s no excuse for you to feel trapped in any single business model.
It’s one of those awful questions we ask email list builders when trying to assess how successful they are. And when it comes to asking it, I’m just as guilty as anybody else.
But I’ve come to a startling realisation.
The size of your list doesn’t matter nearly as much as the engagement with your list.
We can collect 100 email addresses fairly easily, but if they’re not actively engaged with our content, it’s a waste of time.
I know this first hand. A few months ago I re-discovered a ‘buyers only’ email list of 1,000 – 2,000 customers.
It was an old list I downloaded from Aweber, and forgot to re-upload when switched CRM.
The fact is, I hadn’t emailed these subscribers for around 3 years and that list was almost worthless. I did try to revive some life back into it, and had marginal success, but nowhere near the level you’d expect for a list of that size.
And the number of unsubscribes was brutal.
I realised I gained something valuable from the experience.
While it seems almost fashionable to slate people who unsubscribe from your email list, it’s occasionally a good thing for us.
I know, I know, an unsubscriber is despised almost as much as the dreaded ‘freebie seeker’.
But hear me out, ok?
Unsubscribers are not the scourge of society
I’m not advocating or suggesting that you intentionally send emails that irritate your subscribers.
But you betcha, under the right circumstances they’re a good thing for us.
Unsubscribers let us make our lists:
They help us to make our lists more targeted, more efficient and cheaper to run.
Recognising why people are unsubscribing can make you stronger.
People usually only unsubscribe for a few reasons:
Too many emails
Not enough emails
Not relevant content
And each one of these is just a symptom, so there is a cure.
If you’re emailing every day and notice your unsubscribe rate is creeping up, then reduce the frequency of your emails. People might not want to hear from you every day.
If you’re not emailing very often, yet seeing a high unsubscribe rate, increase the frequently. People might not remember who are you are, and think its spam.
The sweet spot for most companies seems to be one email per week.
And to make sure that your subscribers are receiving content that’s relevant to their needs, you can segment your list.
This requires using something a little bit more sophisticated than Aweber, but thankfully most autoresponders are capable of behavioural response.
Here’s one way to do it. Let’s pretend your in the mobile phone niche.
On a Monday you send out an email about Apple. On the Tuesday you send one about Android.
You set your autoresponder / CRM to automatically tag anyone who opens the first email as ‘Apple Fans’. And anyone who opens the second email as ‘Android Fans’.
You can now email JUST Apple related info to Apple fans, and Android related info to the Android fans.
This will increase your open rate, increase your engagement rate and reduce your unsubscribe rate.
So the next time you lose email subscribers, thank them for making your business just a little bit stronger.