I know you love making sales! I love making sales!
It should be a primary focus of your website; right next to delivering awesome value and making it fun.
So let’s double your sales!
Because without ’em, all that lovely moolah flowing towards our little blogs would quickly dry up, and then we’d have to go back to having “a proper job” (and they usually come with one of those bosses that we managed to fire). #Awkward.
Or maybe you’re not quite there yet and still working towards going full-time with your site. Well, this tactic might help you get there a little bit sooner.
But you absolutely gotta be selling products to make this work.
So here’s a fresh way to get double, or triple or even quadruple your sales, without that much extra work.
Sounds good right?
Double your sales?
Here’s the tactic that’s gonna boost yer sales two-fold, three-fold, or whatever-fold you like, depending on how much extra work you can be bothered putting in…
For this I’m gonna assume that you’re making and selling digital products through your website.
Okay, so what usually happens after you make a product that’s so awesome it’s just gonna blow your customers minds?
Well, the savvy product creator is gonna make at least one bonus product – of equal value to, or even better than, the core product.
This helps to sweeten the deal, and makes the offer way more desirable.
So you got your core product done and your bonus is all sorted.
What’s gonna be next on your list of things to do?
To write an awesome sales page that shows off your core product in the best possible light, hit publish, and give yourself a good pat on the back.
Job done? Well, almost.
This is how you’re gonna double your sales.
What you gotta do next is write a second sales page.
Now this is were it gets interesting… this time instead of writing about how great your main product is, you write about how awesome the bonus product is.
Yup, you just switch the products round. A super-simple way to multiply the number of times you can pitch the same stuff.
Double your niche?
So what’s happening here as a result?
Because your sales copy is gonna be different, the page now speaks to a completely different person.
And they’ve got a completely different problem to solve, right?
That means you’re now in a second niche. Ta-da!
But imagine if you’ve got 3 bonuses.
Or 4 bonuses. Or 5.
That’s 3+ more potential niches you can walk into straight away, and get 3+ times the amount of customers.
And it hasn’t taken too much extra work to achieve.
Write a new sales page for every bonus, throw it online and send traffic to it. Easy stuff.
Here’s the take-away, for you scrollers:
Create a second sales page
Position your bonus product as the main product
Advertise it in a separate niche
You’re also gonna have to set up a brand new funnel too, and go through all the tweaking just like you did with your first sales page, if you wanna get the new one converting too.
But, it means you don’t have to do niche research and you don’t have to make a new product.
It’s a fairly quick and easy way to double your sales. Now, I must sleep. Yawn. G’night.
Today’s video is all about increasing comments on your blog.
Here you can see the daily number of comments that the blog is receiving, and on some days it’s approaching 180, nearly 200 comments a day. So that’s pretty good.
And the reason I’m using Disqus instead of the default WordPress commenting system is because it gives me awesome analytics like this so I can clearly see what’s working on my site. But if you know of a system that does this better, please do let me know, because Disqus only keeps the data for one year.
So the numbers look pretty good, we’ve got traffic coming to the blog, people are engaging with the content and commenting on the articles. It’s looking pretty good. So. how did we do this?
I’m going to show you.
I’m going to give you 3 strategies that work, that you can implement on your blog right now, to increase your comments. Right, let’s get started.
The first tip I’ve got for you is; Use controversy. I know it’s a scary thought, you don’t want to offend people, you don’t want to annoy people. I get that. But on the flip side, when you say the things that other people are thinking, you give them a voice, you validate them. And they align themselves with you, and your brand – often quite deeply, and you become their champion.
But you gotta do this in the right way, ok. Don’t start picking on people in an attempt to create controversy. In fact, it’s probably better to just attack an idea, or a value, instead of an individual. So attack the thing that somebody stands for.
For example, in the digital marketing niche, I frequently attack the ‘something for nothing’ mentality that a lot of marketers try to promote. I think it’s absolutely disgusting that some marketers celebrate laziness, and trick people into starting businesses that don’t deliver value or improve people’s lives in some way.
I’ll save that rant for another time. But find your opinion on something and stick to your guns.
Another important thing to understand about controversy is, you have to do your research.
You gotta know the facts, and if you can, use data to support your argument. Make sure you’re well armed before you go into battle.
Ask your list
Ok tip number 2; Ask your email list. If there’s one thing every blog needs, it’s a way to collect email addresses. You can have an empty blog post with a single opt-in form and it’s still more valuable to your business than a 2,000-word article. That’s because there is nothing more valuable to your business than your mailing list.
Every time you publish a new post, you just hit the send button and tell your email subscribers.
Give them a good reason to open your email. Then give them 3 good reasons to click on the link to your post and then ASK them to comment. It’s a simple as that. People need to be reminded that they can express their opinion.
When I ask my email subscribers to comment on a new post, the number of comments across the entire site can increase by around 10%. So that’s not too bad, right? And the bigger your email list, the more traffic you can send to your blog and the people will comment on your posts.
And then, as cold traffic hits your blog, they’ll see the discussion and be more likely to engage with the content. So use your email list as a way to seed the discussion and foster community.
Comment on other blogs
So tip number 3; Comment on other blogs. This is really easy and fun to do. So find other blogs in your niche and get involved.
Start looking at the comment section of these blogs as communities – because that’s exactly what they are. And how do you gain attention and become attractive towards a community, by contributing, by helping out, by adding value.
So don’t leave one-liners or generic comments. Be honest and authentic about the article you’re commenting on and share your opinion as clearly as you can. If you can find and extra insight or a different way of looking at the article, then you’ll stand out. What I’ve found is, with a lot of blogs, there’s often a community of people who comment on each other’s posts. So they tend to be really supportive groups that encourage and reward participation.
That’s almost it, but I’ve got one more bonus idea for you.
Now, this is something I’m about to try for myself, so I can’t show you any results from this right now. So I don’t know how effective this is at the moment but I thought I’d share the basic idea with you anyway, in case you wanted to do your own test.
And that’s using a WordPress plugin called Comment Luv. But at the time of shooting this video, I don’t know if it’s being maintained and updated, so use at your own risk.
It works like this. It lets people share their latest blog post inside their comment. So you’re giving people an additional reason to comment on your posts because they’ll get more exposure for their own blog when they do.
Ok, I can imagine that the potential for abuse is pretty high, but with the right management and anti-spam protection, it could be a great way to get people interacting with your content. I’m going to try it, and I’ll report back to you with the results.
Right, so now you’ve got some fresh ideas to increase your blog comments.
Today you’re going to learn some video stuff. So I’m going to show you a few things I’ve learned about making videos and I’m going to give you a simple formula you can use for your own videos.
Right, everybody knows that on the Internet, videos tend to be more engaging than articles. So this is great if you want to sell stuff, or teach people how to do something, or if you want to start building a relationship with your audience, or whatever.
So today I’m going to give you a simple three-step formula to making high-quality videos that people want to watch. The steps you need to know are
Step 1: Pre-frame & disarm
Step 2: Content Delivery
Step 3: Call to action
But before we get into that stuff, there’s are a couple of bonus tips that I’d like to give you upfront. The first is, before you do anything with video, before you start shooting or writing a script or whatever, the first thing you need to do is have a clear picture of what you want to achieve. It’s got to serve some purpose in your business, it’s got to result in some kind of outcome, so decide what that is going to be.
For most of my videos, I use them to encourage people to subscribe to my mailing list, right? So the purpose of your video can be anything you like, you can use them to build your mailing list, to get more Youtube subscribers, podcast subscribers, to make more sales, to build goodwill, or whatever else you like.
So, everything you do in the video has to be geared towards a particular outcome. Ok, the second bonus tip I’d like to give you is to get over feeling self-conscious on video. This is something that’s taken me a long time to overcome. I’m not exaggerating, I had to record myself on camera over and over to build up the confidence to do this. And I feel kinda embarrassed to tell you this but even now before I shoot a video I feel really nervous every single time.
But what helps me to keep it together, is to imagine that I’m speaking to someone I know really well. For me, I imagine that I’m speaking to my son. For you, it could be your best friend, or someone else you feel completely comfortable with. The trick is to pretend that you’re looking that person in the eye, and you want to help them to learn something that will benefit them. And that’s what works for me, so it might work for you too.
So let’s get down to the 3 step formula.
Step 1: Pre-frame & disarm
Ok, this all starts before people watch your video – it’s the thing that happens immediately before they think ‘oh ok yep i’ll watch this’. You gotta frame the video in the right way, so it appears attractive to them. And you can do that in the email you send to your list. So the subject line of your email would be really important, and also the body of your email too. So you’d wanna give them a few good reasons to watch your video by telling them the benefits.
And in the title of the video itself, you can also include the main benefit there to encourage people to watch. One thing I’ve found really useful with Youtube videos, is the ability to create custom thumbnails, so on a lot of my videos I now include a benefit on there too.
Step 2: Content Delivery
This about structuring the content of your video the right way. For this, you really gotta know who your audience is, and what stage of their journey they’re at. For example, if you’re talking to people who just want a website, you wouldn’t start explaining HTML and all that stuff, right? No, you’d just show them how to use Cpanel and install WordPress by clicking their mouse.
This is called ‘results in advance’. What you do is, think about the journey your audience needs to go on, maybe they want to start an internet business, or they want to lose weight or whatever. So you’d give them something they can do, quickly and easily, that gives them some results and leaves them wanting more. So you take them on part of the journey, and then if they want more they can subscribe to your email list, or buy your products or whatever the purpose of your video is.
Step 3: the call to action
This is probably the most important part of your video. Remember at the start I told you that you need to have a purpose for your video, well this is where your video fulfills that purpose. You always ask your viewers to take some kind of action, so you can continue to build a relationship with them, or deliver goodwill, or ask them to buy stuff or share your content. It’s totally up to you. I like to invite people to join my email list because if they like the video they’re watching, then chances are they’ll like my other videos too. So I remind them about that, and then I tell them how they can get more. It’s simple stuff, but very effective.
So as a result, every time I upload a new video, my email list increases. And you don’t need lots of views to make this work, because the content is so targeted, it’s so specific, that you don’t need a lot of people to see it, because even if 50 or 100 people see your video, a percentage of those people will take the action you ask them too.
Ok, so if you follow this simple 3 step formula, I can almost guarantee that you’ll make better videos and you’ll get better results from them.
Right, I think I’ll leave it there for today guys – but before I go here’s my own call to action, so if you’ve found this useful then you’ll probably like my other videos right? And you can get them when you go to profitcopilot.com/subscribe and jump on the email list.
In today’s video you’re going to learn 7 awesome tips to help with your email marketing. So by the end of this video you’ll know how to get a higher open rate, and a higher click through rate. That means more people will read your emails, and that ends with more traffic to your website. So it’s a pretty good end result.
Today you’re going to learn one of the most profitable sequences to have ever been created in the history of online marketing. This formula is great because it delivers absolute value to your audience while maximizing your revenue.
This is all about strategy and turning your subscribers into customers. I’m going show you the exact steps you need to take, the process to take someone who doesn’t know much about you and then turn them into buyers.
Tools We Need
I’m going to assume a few things.
Firstly, I’m going to assume that you’re building an email list and you’re using some kind of lead magnet, some kind of freebie to entice people to join. I’m also going to assume that you’re creating content and selling at least one product.
Ok, so the tools we need to do this, are;
An autoresponder is essential. Then you’re going to need some web pages, there actually are only three types of pages we need. I’ve colour-coded the pages for you, so you can see which is which.
We’re going to need a lead capture page, so that’s a squeeze page – and this CAN be a blog page too, as long as it has an opt-in form on it, so people can subscribe, that’s absolutely fine too. I’ve colour-coded this green.
Then we need a content page, so you can deliver valuable content to your subscribers, this can have video on it, it can have an article, and a common way to use these pages is to use it as a thank you page or a download page for free ebooks, as long as it delivers valuable content it doesn’t really matter. And I’ve colour-coded all these pages blue.
And then finally we need a sales page, so people can buy your product. I’ve colour-coded this red.
And that’s it, just three types of page. We can rename them as anything we like and try to make it sound fancier than it really is, but everything we do just comes down to these three types of pages.
So, a squeeze page, a content page, and a sales page. Nothing too complicated there, right? All basic stuff that you probably already have.
How It’s Done
Right, so, it works like this. This is how you turn an email subscriber into a customer.
The Squeeze Page
You’re probably already sending traffic to a squeeze page, or a blog post that has the opt-in form above the fold – in the top portion of the page, ok. So your visitors hit the page, they subscribe to the mailing list, then straight away, the very first day, they receive an email with a link to the freebie you promised them – so they click a link which takes them to a download page. And then they’re added to the rest of your email sequence.
Now, here’s where it gets really cool. You’ve got loads of ways to do this ok, but here’s a way that’s been proven to work.
The download page does two things. One, it gives them the thing you promised them, so it delivers content. Secondly, it gives you the opportunity to send them to a sales page. So on this page, you can make a special offer, something like a massive discount or a special product they can’t get anywhere else. So you have the chance to make a one time offer.
Now, there are a couple of things you need to know about this. The ‘one time offer’ shouldn’t be for your main product. It should be a completely separate product that will complement the main one. This is where a lot of people screw up. They offer a discount on their main product. Don’t do that, instead just create a low ticket item that you can use to liquidate the cost of your advert. That means, you’re using the ‘one time offer’ to cover the cost of advertising, which means the traffic you’re getting hasn’t cost you a penny, ok? So you’re building an email list for free.
Another name for this type of product is a ‘tripwire’. It’s a low priced product that’s an impulse buy. But listen, most people won’t buy from you, for the moment at least, and that’s ok. So we need a way to turn that no, into a yes. So we follow up with them through the email sequence.
So on day two, we send them another piece of valuable content for free. It has to be actionable and it has to give them specific results quickly. And this lets your prospect see that you’re knowledgeable and if they follow you, they can achieve great results.
On this content page, you’ve got a couple of options. The first one is, you can just give them just the content, and nothing else. You should use this content to build desire for your main product. A good way to build desire is to let your subscribers know that something awesome is coming their way, but they can’t get their hands on it yet. So just mentioning that your product will be available in a couple of days time, is a great way to build anticipation. And this is now the standard product launch sequence. Jeff Walker, the first web entrepreneur to make a million dollars in one day, well he used this sequence to do it, and thousands of people have replicated this ever since.
Or, another way of doing things could be to add an ‘upgrade button’ so that links to a sales page where they can buy the full product straight away, so they don’t have to wait until the end of the campaign.
If you can give them the chance to upgrade to your full product, some people will get so much value from your free stuff that they will buy it immediately. While other people will need to get to know you a little better. I use both of these methods, and I think it mostly comes down to personal preference.
Then on day three, it’s just like the previous day so you deliver another piece of valuable content. And if you’re not using an upgrade button then use this as an opportunity to let your subscribers know that they can buy your product tomorrow. So use it as another opportunity to increase the desire for your main product.
Ok, on the fourth day it’s time to make a direct sales pitch. Here you explicitly ask for the sale. You’ve been delivering value for the last few days and now it’s time to get something back – besides the satisfaction of helping people, which is ultimately more rewarding, and more motivating. But you need to eat, right? So this email has a link to a sales page where they can buy your product.
Right, ok, so looking at what we’ve got so far, it’s all really straight forward stuff right? We’re just using three content pages, and then a sales page.
This type of campaign is actually called a linear campaign and it’s the most widely used sequence because it’s one of the easiest ones to set up, it also produces amazing results, and it delivers value to your market.
So if we wanted to, we could stop there and call it a day. But you know me, and I’m going to include a bonus strategy.
Ok, this next tip is going to help you to dramatically increase your profit. In fact, this strategy has sky-rocketed Amazon’s revenue by around 35%.
At the point of every sale, you can offer the customer an optional extra – it’s a bit like asking if they’d like fries with that. It’s called an upsell and it works so well because the customer is already in the mood to buy, they’re in a feel-good state of mind. So it makes sense to offer them something extra at this stage. And you can also offer an upsell right after they grab your liquidator, and at every other point of sale.
Now, although around 30% of people will accept your offer, if it’s relevant to their initial purchase, that still leaves a massive 70% who will decline. And that’s where the downsell comes into play. That’s usually a less expensive version of the upsell, a slimmed down version but not the entire product. It’s important that you don’t just discount the upsell because that’s a quick way to lose trust, and it’s not really fair on the 30% of people who bought. So keep this as a different product, maybe it just has fewer features than the upsell product.
And as you can see, both of these, upsells and downsells, are really just sales pages.
Both of these lead to the ‘thank you’ page, where your customer gets all the stuff that they purchased. And that’s just another content page. And also, do you notice something about every page the subscribers see? Every page has some kind of call to action on it, at every interaction, we’re asking them to do something. It could be asking them to share your content, it could be asking them to buy from you, it doesn’t matter, we’re ALWAYS asking them to take action.
Right, I’m sure you’ll agree that this system is incredibly powerful, and we haven’t done anything too technical or too complicated, have we? Ok, so
I hope you’ve found this to be immensely profitable, and if you have then you might like my other videos – and you can get them when you go to profitcopilot.com/subscribe and jump onto the mailing list.
You won’t believe how badly I screwed up. Check this out. You’re going to see how we took a website that WAS getting over 1000 unique visitors every day and messed things up so much that it dropped to less than 50 people a day. EVEN THOUGH we used the exact same traffic sources consistently, every single day.
Well, I’m going to show you how you can avoid making the same mistake and drive targeted traffic to your website as a result.
You know how all those hyped-up marketing videos ONLY ever show you the flashy stuff, how they get amazing results and make it look easy, and never show you the mistakes, the reality of what actually goes into building a successful website? Well, I’m not going to do that.
I’m going to show you what actually happens behind the scenes. This is the stuff that nobody talks about because most people who make these kinda videos want to appear flawless, but that’s not real, is it? We all screw up and that’s absolutely normal.
So if you’re worried that your website isn’t doing as well as it could be, or it’s not doing as well as someone else’s, then stop beating yourself up ok? Nobody gets things perfect all the time.
Listen, I’ve been doing this stuff for about 20 years right, I’ve literally devoted my life to digital marketing, I eat, sleep and breathe this stuff, and I’m still making mistakes. It’s perfectly fine to screw up, so don’t feel bad about it, it’s all ok.
So today it’s all about how I’ve failed this month and how you can avoid making the same mistakes as me. But before we get into things, pause the video now and go create a new folder on your desktop and call it Profit Copilot tips. Or something else descriptive because you’ll be using this later in the video. You see, my videos are designed so you to take action, so you can get the results you want, so do your website a favor and follow along.
Avatars are essential for targeted traffic
Ok, when it comes to getting traffic to your website, you’ve probably heard of the term ‘avatar’, right? You might know it by another name, ‘customer profile; ‘target market’, ‘buyer persona’, it doesn’t matter, it’s all the same thing and it’s like the first rule of digital marketing, An avatar is just a profile of your ideal client, your ideal customer, or the specific type of person that your blog will speak to. Think of it, primarily as a set of values and interests.
So today we’re going back to basics and figuring out why a customer avatar is so important and how you can create one from scratch, in around 10 minutes. I’ll walk you through it. This is a crucial step because if you mess this up, then you’re not going to get anywhere. So I’ll show you how to make an avatar for your website and I’ll show you how bad things can get when you don’t stick to one of the fundamental rules of digital marketing.
And if you don’t get this right, then you’re not going to be able to SEO your website properly, in a way that gets meaningful results anyway, you’re not going to be successful with building an email list, you’re not going to get conversions, so you won’t make many sales.
You see, the first thing I ask any potential client is “Who are you trying to speak to? Who are you targeting?”… And every now and then, I get a someone who thinks their website appeals to everybody, these clients are typically they’re new to the Internet so I gently explain that a website needs to operate within a fixed boundary, that the content needs to be tightly focused and cater to one specific interest, otherwise it will appeal to nobody.
So have a look at Google analytics, and this is a test website we started at the beginning of the month. This is a website that plays on controversy, it’s a political website but it’s nothing too serious, we’re only investing a few minutes into this each day – it’s actually one we set up just to experiment with and try new things. And as you can see, things started out pretty good, we were getting a good supply of traffic pretty quickly and it looked promising.
Then, towards the middle of the month it peaks and then the traffic starts to fall off. Then we have this slow descent from thousands of people hitting the website, down to just a fraction towards the end of the month.
This is exactly what we don’t want to see. Ideally, we want the traffic to continue growing, or at least level out to a consistent and stable amount. Now, we didn’t change the source of traffic, the only changes we made, were to the type of content being published on the site.
So we started a new website, drove traffic to it, then we somehow steered off course and ended up going nowhere with it. So what happened? What went wrong, and can it be fixed? Well firstly, yes, it can be fixed and I’ll explain how we’re going to do that. You see, here’s what happened.
When we first set up the website, we made an avatar and it worked out great.
WHO we were speaking to
WHAT kind of content to publish
WHERE to promote that content
Those three things all worked perfectly together, everything was in sync.
But as the days went by, and maybe you’ve experienced this too, we started to diverge away from what the avatar would be interested in, and instead, we started publishing content that WE found interesting. But everything else stayed the same, the promotional vehicles stayed the same and the traffic sources didn’t change.
Now, because we often become emotionally attached to the projects we’re involved with, it’s easy to lose focus on what’s actually working and on what’s producing the highest rewards. It’s an easy trap to fall into, and start believing that JUST because YOU find something interesting, then other people will too. And that’s not always the case – in fact, generally, it’s pretty rare when that happens, unless you’re talking to people who share that specific interest.
You see, in this instance, the website started to serve our own needs, our own interests, instead of the needs of our avatar. And this is a very common mistake to make.
What’s the right template?
Ok, so now we know WHY an avatar is important, how do we make one?
Well, it’s pretty easy to do and we can delve really deep into avatars and go into a lot of detail depending on what stage of the funnel you’re focusing on – especially if you’re planning to sell products and services. But for the moment, let’s keep things really simple and just focus on just the things that will drive the RIGHT KIND of traffic to your blog posts.
So I’ll give you an example right now, and you can use this as a template to build your own avatars. In this example, let’s pretend that you have a blog that’s all about making videos. I’m going to use myself as the avatar because I’m really into shooting videos, as you can tell, and I’m spending a lot of time researching and learning about it all. In fact, I’ve been learning about shooting video for over a decade, so I’m devoted to learning as much as I can about it.
So if you had a blog that was all about making videos, the avatar might look something like this.
Ok, on the left-hand side, we have a list of interests. Keep this as specific as you can, so start with an interest, like ‘shooting videos’… and then drill down a little further and get more specific.
Things like the types of cameras available – I’ve got a few different cameras and I’m always looking at what’s new. I also spend a lot of time reading about editing software, the production techniques and how to get good results – again, I use a couple of different software programs depending on what I want to achieve. Another topic I invest a lot of time and money into is getting good audio for my videos.
At any one time, my desk is covered with 4 or 5 different microphones because each one is used in a slightly different way. Then I’m always looking at places to host videos – which isn’t always Youtube because I need to secure some of my videos and keep them exclusive for my customers. And then finally, lighting is another really important topic that I spend a lot of time learning about. So when you have your own list of topics, you can almost think of these as the categories on your blog.
So right there, even with this quick example, we’ve got a ton of interests we can use to target the right person with.
What do they want?
Then next, we need to think about what your website visitor wants to do, what they want to achieve. In this case, the avatar wants to create high-quality videos, and they want to share solid information. So we need to make sure that the information we give them is really good.
What do they avoid?
Then we move onto the stuff they want to avoid, so here we’ve got ‘amateur advice’, so I avoid information from people who don’t have much experience. I also avoid cheap and low-quality gear. And the production techniques I learn have to be the industry standard, and I’m not interested in taking shortcuts or cutting corners.
Right, so looking at these three sections will tell you precisely what kind of content to create.
Where are they?
Ok, so, now we need to find out where your avatar hangs out online.
Here you’re going to be very specific and you’re going to embed yourself in online communities and contribute value to them. Or, you can pay to advertise on them instead. Either way, you’re going to put your stuff in front of these people – and the important part to remember is, these are the people who are SPECIFICALLY INTERESTED in the content you’re creating.
On this section of the worksheet, this is where you list all the Facebook groups the people who you want to reach hang out in. Write down the URL of the mailing lists they’re on, the youtube channels they subscribe to and the forums they post on. Also, include the Reddit subchannels they use and the URLs of blog and websites they read. So write down the website addresses in this section and now you know precisely where to promote your content.
And of course, this is just the tip of the iceberg when it comes to avatars. We can go into amazing detail if we want to but this is enough to get you started with.
So spend a good 10 minutes or so, get this stuff down in front of you, and you’ll have a clear roadmap on what type of content to make and where to promote it. And when you do things this way, you’re keeping the three fundamental parts of your marketing strategy in perfect alignment.
So the things you need to think about are…
What are your ideal website visitors interested in?
What makes them happy? What do they want to achieve?
What makes them angry? What do they want to avoid?
And then finally, where do they hang out? Which places do they congregate in, in large numbers?
Remember at the start of this video, I asked you to make a new folder on your desktop? Well, that’s because I’m giving you a copy of the worksheet we’ve been using. So you can download a blank one right now, so just print it out, fill in the gaps and you’ll have an avatar done in about 10 minutes.
And when you do, I can almost guarantee that if you match the right content to the right audience, you will experience greater success.
And remember at the start when I showed you the stats of a test website that we set up a few weeks ago? Remember how it got decent traffic at the beginning, but because we didn’t stick to the avatar we lost a lot of traffic? Well, it’s really simple to fix this, we just start using the avatar again. So everything we publish has to be in line with what the avatar wants, and not what we want. It’s simple, right?
Here’s what happened when we went back to using the avatar, and as you can see traffic is starting to increase again. It’s going in the right direction now and it’s happening fairly quickly because we’re putting the right content in the right places.
Right, so today you’ve seen what happens when you don’t use an avatar, and that means driving traffic to your website is very difficult, you’ve learned how to create your own avatar and how to put the right content in front of the right audience.
Ok, so I hope you’ve found this to be immensely, and if you have then you might like my other videos, and you can get them when you join my mailing list at profitcopilot.com/subscribe.
Ok, that’s about it from me for today, thank you for checking this out and I’ll see you again next week.
What if in just 3 simple steps, you could drive MASSIVE amounts of targeted, VIRAL traffic to your website, for free – and without having to spend hours slaving away writing content?
If that sounds useful to you, then sit back and check this out.
Today I’m going to show you exactly how I got over 800,000 laser targeted visitors to a single blog post, for free, and without investing a great deal of time. So by the end of this video, you’ll know how to get tons of targeted traffic to your blog for free.
I’m going to give you a real life example of how I’ve personally used this technique to get hundreds of thousands of people to ONE of my blog posts.
Look at this:
So obviously traffic is important because it’s the lifeblood of any website, and this is a great way to attract viral traffic to your blog.
Leverage What’s Already Working
What I’m going to show you today is how to find content that is ALREADY popular, and how you can ethically take some of that popularity and direct it to your own blog. So we take something that’s relevant to your audience, something they’ll find interesting, and you re-frame it slightly and add some extra value to it. So you’re improving it, just a little bit. In addition to that viral content that people love to share, you’re delivering a small amount of extra value to your audience.
I’ll run you through this step by step in a second because the three simple steps we need to take are:
Step one: Find a popular video on Youtube that’s relevant to your niche.
Step two: Add value – So we need a couple of paragraphs of original content that either explains the video or expand on it.
Step three: Put your blog post where it will be welcomed, valued and shared.
Ok, let’s see the end results of using this strategy. This is one of my blog posts about internet marketing, in particular, Search Engine Optimisation, and as you can see, it’s received a lot of traffic, around eight hundred thousand page views.
And to get this, all I did was take a video about Search Engine Optimisation. It’s from ‘Search Engine Land’, and it’s a straightforward video, it’s only around three minutes long and it explains what SEO is.
There are hundreds of videos like this on Youtube. But what I was interested in, was the number of views, which here, is a lot.
So, I took that, and here you can see what I’ve done with it. I’ve just pasted it into a blog post, I’ve given it a catchy headline and I’ve added a very short article that took around 10 minutes to write. Is it simple stuff right? Amazing results from leveraging the popularity of other people’s videos.
And this is also great for the person who’s video you’re using. You’re not taking anything away from them, in fact, you’re helping them by spreading their video around and getting more people to watch it. Video creators invite this because their stuff can be embedded into blog posts. So it’s a win-win.
Ok, so let’s go through it all step by step, and I’ll show you how to find the right kind of videos to use.
Find The Right Video
Right, we go to Youtube, and let’s pretend you’re blog is all about ‘weight loss’. For the moment I’m going to keep things fairly general but you can apply whatever works for you here, so I’m going to search for ‘weight loss’ and hit ‘Search’. Great, now we have a list of videos to choose from but we need to narrow it down a bit further, we want to find the ones that are going viral in your niche. We use viral videos because we already know it’s content that people will share. And the whole purpose of this so to get people sharing your posts.
So here we have a ‘filter’ button, click that and choose ‘this month’. Now it’s changed the list to only show videos that were uploaded in the last few weeks. But we need to narrow it down a second time. So click on ‘filter’ again, now choose ‘View Count’, and this will bring back the most popular videos that were uploaded this month.
Now take your time to go through the results pages and choose a relevant video that your audience will find useful.
Once you’ve made a choice, just paste it into your blog post and give it a catchy headline. I like to include numbers in my headlines because it stands out and people tend to respond better for some reason.
Then, when I added a small amount of value, I just give some facts and figures that the video didn’t have. You can do that too, or you can give a re-cap of the video. My process for the actual meat of the blog post is to imagine the visitor is on a journey, they’re consuming knowledge that takes them from one place to another, and it’s my job to help guide them in taking the next step.
So, I think about what my visitors need to know NEXT, once the video has finished. What’s going to be the next natural step for them to take, in their journey? So I’m using the video as a starting point, and then I’m carrying them forward with my own brand of education.
Ok, so how do you get eyeballs on your blog post? Well, the good news is, this is the easy bit. In pretty much any niche you can think of, there are hundreds of devoted groups and communities out there where people crave information.
In addition to adding value, your job is to put your blog post in front of the people who are keenly interested in its valuable content AND who are likely to share it. Think about places like Facebook groups, Google communities, Reddit subchannels, bulletin boards, anywhere that large numbers of people in your niche hang out.
Remember to be respectful of the community rules, and I’ll also give you a word of caution about using Facebook groups for this. The aim is to get people to share your post, and they CAN’T do that easily if you’re posting in PRIVATE or SECRET Facebook groups, so that’s something to consider. You’ll be better off to invest your time to share it on PUBLIC only groups, that way you’ll get more people sharing the post – and that’s the whole point of this strategy.
Ok, so now you know how to leverage other people’s content, in an ethical way that delivers value to your market, and that lets you drive huge amounts of traffic to your website for free. So that’s all good.
But before I go, let me give you one extra bonus tip. In a previous video I told you about the importance of pixeling your traffic, so you can engage with your visitors and continue to deliver value to them after they’ve left your website. To do that you just copy and paste the facebook pixel code onto your blog and then you can continue to make offers.
So imagine the power of combining that technique with this strategy. If you’re building an email list, this approach is a stealthy, yet ethical way to get thousands of email subscribers pretty quickly.
Ok great, so if you’ve found this useful then you might like my other ones and you can get them when you join my mailing list, at profitcopilot.com/subscribe.
Right, that’s all from me for today, thank you for stopping by and I’ll see you again next time.
Today we’re going to talk about how you can increase your revenue, by setting the right goals for your website and how you can actually profit from cold web traffic.
Before we get started, let me give you an example of the end result of getting this right, ok. Have a look at these actual stats from a website we set up JUST a couple of days ago. This is obviously Google Analytics and here we can see that we’re already getting over a thousand visitors a day, to this brand new website.
Let me tell you about this ok, it’s pretty interesting. Before we did anything with this website, before we installed any themes, or published any content, before we did anything, the very first thing we did was decide on what the traffic level should be. In this case, for this website, we decided that 30,000 people a month would be a good figure to work with. That’s around a thousand people a day so we gave ourselves a week to hit that target, for the website to start receiving a thousand people a day. We actually smashed that target and got there on day 2, so the day AFTER it went live, we hit the target, and this is all organic too, which is amazing right?
As you can see we only started sending traffic to this site a couple of days ago, so the bounce rate is going to be high. And if we go down to see which languages the traffic speaks, so we see that 82% of the people who visit this site speak American English, – this is the most valuable type of traffic to have. Next, we see 9% are UK English, and then finally we see that 2% are Canadian English. So this means that more than 90% of the traffic is made up of English speaking visitors, and that’s very profitable traffic.
We actually want 70% of the traffic to come from just three countries. The goal we decided on at the start was that at least 70% of the total traffic would come from the USA, Canada, and the UK.
Now let’s confirm that at least 70% of the traffic is actually coming from those top three countries. And there we see that over 60% comes from the USA, 11% from Canada, and 7% comes from the UK. Now if we add all this up, we’re again smashing the target that we set, because 80% of the traffic comes from these countries.
Now, you might be thinking, what if all this was just a fluke? Well, to prove that setting goals are important, I’ll show you another example in a second.
But listen, I could show you the traffic I get to my flagship website, but I’m not going to do that because I think that would be unfair to you because that site has been online for ages, it gets millions of hits, I’ve never spent a penny on advertising, and it’s even had its own TV show – which is less exciting than it sounds, but it’s unlikely you’ll have that kind of leverage. So instead, I’m only showing you results from brand new websites, to show you what’s possible when you start setting goals. I only want to give you realistic targets that you’ve got an actual chance of achieving.
Ok, look at this site, which again is another brand new website – and this is collecting stats with Jetpack. I like using Jetpack because the data is right there inside the WordPress Dashboard, but I think it can slow down a blog. So, I don’t think I have to explain this too much, but the target we set for this website was again a thousand visitors a day, and again we smashed it. In fact, as you can see, we frequently get more than four times the amount of traffic we expected.
So, how did we do this? Well, it really all starts with setting the right goals. I mean think about it, when you invest your time into making awesome content that you feel proud of, and that you’re passionate about, you deserve to earn something back from it, right? The traffic sources don’t matter too much, as long it meets the right criteria which I’ll go through with you in a minute.
This is great because you can pull traffic from anyplace you like – and the thing is, not to get too hung up on any single traffic source. We can get traffic from anywhere really, social media, from the press, from search engines, from other blogs, it doesn’t really matter, there are loads of places we can get traffic, that’s the easy bit.
Knowing what types of traffic exist, and to do with each type is the tricky thing. This is important because if you don’t set the right targets then your website is just wandering aimlessly. That means it’s not getting the amount of traffic it needs, it’s not getting the right KIND of traffic, and it’s not making the revenue level you want. The cool thing is though, it’s up to you to set your own targets. That’s why we build websites and blogs and create content right? So we can live life on our own terms, and the website is a reflection of that, so you get to decide what kind of results you want.
So when you start setting goals, you know where you’re going, you know how much traffic you need, you know what kind of traffic to get and you know how much revenue that’ll make.
Now, from this point forward, I’m going to assume a few things ok. The first one is, I’m going to assume you know who your audience is. So many bloggers can’t answer this question, and if you still don’t know who’re audience is, go have a look through the Profit Copilot videos, and I’ll show you how to find out exactly who your target audience is.
This part is important because if you think that your audience includes EVERYBODY, that it’s a general, non-specific audience, or you think that your blog will appeal to everybody, then you’ll actually end up reaching nobody. The worst thing you can do is put content in front of someone who isn’t specifically interested in that type of content.
If you do that, you’ll repel traffic from your website, probably forever. I need to repeat that because I’m seeing some of you guys making this mistake. Choose a single topic for your blog, and publish content that’s ONLY about that topic. If your blog is about technology, don’t publish stuff about weight loss, unless there’s some angle that relates to technology. Keep your message consistent. Keep your content tightly focused on one area.
So if your blog isn’t getting any traction at the moment, double check that you’ve got this fundamental step done and you know exactly who you’re talking to. Go watch my videos about this and you’ll get it fixed. Ok, so I’m going to assume a few more things ok. I’m going to assume that you have a website and you’re creating some form of content. And then I’m going to assume that you have an advertising budget, even if it’s a small budget – this is probably how you’ll drive traffic to your site. Finally, I’m going to assume that you already have, or that you’re planning to have, some kind of sales engine or some way to generate revenue from your website. If you don’t have that yet, don’t worry, we’ll go through that in another video.
So with all that in mind, if you recall, I had a previous video where I showed you the three layers, the three levels of a sales funnel – I showed you how the top of the funnel is all about creating awareness, planting seeds, introducing people to your brand, to your content, and to your message.
Then I showed you the second stage, the middle of the funnel and that’s all about how people will start looking for solutions to their problems, they’ll be appraising products and they’ll be looking at yours. Then, finally, we have the bottom of the funnel, the conversion stage, where people become buyers.
For each of these stages, we have a different type of traffic for each one. At the top of the funnel, we have cold traffic, at the middle of the funnel we have warm traffic and that the bottom of the funnel we have hot traffic.
Now, this isn’t anything new or groundbreaking, in fact, it’s the standard way things are done, right? It’s a tried and tested formula that most people use. That’s how we know it works, right? You know me and you know I only stick with the stuff that’s proven to work over a long period of time. And this is what works.
So, let’s dig a little deeper into the top layer, the top of the funnel because this is where you have the greatest amount of exposure, this is where your message will have the largest number of people consuming it. Most bloggers just live at this stage and some aren’t even aware that other levels exist.
Now, here we are dealing with cold traffic. That means most of the people who visit your website or see your adverts don’t know who you are, and they’ve never heard of you or your business. Cold traffic is important because it’s the lifeline of your business, it’s the new blood you’re putting into your business.
And I know that cold traffic isn’t as exciting as other types of traffic because it doesn’t generate immediate sales, but it is important because, without it, most of your revenue can dry up. If you’re not reaching out to new people, then you’re not getting fresh leads and you won’t make any sales, so your business will stop growing. And listen, if you have a new website or a new business, then all of your traffic is going to be cold.
So at this stage, at the top of the funnel, it’s all about creating awareness and seeding ideas. So you’re creating awareness about your business, you’re catching people’s attention and you’re giving them value. You’re also letting your visitors know that they might have a problem that you can help them with. And when you start delivering value, you start to build a relationship and start to build trust with them.
But a mistake that I’m seeing lots of people make, and even people who should really know better, people who’ve been at this stuff for a few years, I’m seeing lots of awesome bloggers and content creators pouring cold traffic on middle of the funnel offers, and even on bottom of the funnel offers.
Listen, guys, if you’re sending cold traffic to a sales page, and expecting people to buy from you without getting to know you first, then you’re setting yourself up for disappointment. Sometimes I hear that a traffic source doesn’t work… for example, sometimes people will tell me that Facebook ads don’t work, or that Google Adwords don’t work. When I look at the system they’ve put in place, more often than not, it turns out that they’ve got the stack wrong.
Most of the time, they’re sending cold traffic to a sales page – which of course doesn’t work, and then they blame Facebook or whatever place they’re advertising on. If you’ve done that, or if you’re currently sending cold traffic to a sales page – and not getting the results you want, then stop. You’re not at the right stage of the relationship to ask for the sale, it’s like walking up to a complete stranger and asking them to trust you. It’s just not gonna happen, right?
So I’ve got a better way of doing things. The best way to approach cold traffic is to think of it as a way to introduce yourself. I personally use it as a way to say to people “hey there, my name is Mick and I’m going to show you how to make your website more profitable. Here’s what you’re going to learn from me that will enable you to do X, Y, and Z…”.
So there’s actually 3 things at work here, I’ll tell you about them in a second. Ok, so first let’s figure out what the goals of cold traffic should be, this is what you’re trying to achieve, what you’re trying to accomplish from your campaign.
Ok, I’ve just said the word ‘campaign’, all that really is, is just a way to engage someone and run them through a sequence of events that results with them buying your product, or taking whatever action you want them to. And since, we’re talking about campaigns, the truth is, every stage of your funnel is just a different type of campaign. And they’re really easy to do. If you’ve been following my videos then you’ll already know how easy they are to make.
So now we’re going to talk about the goals of your cold traffic campaign.
There are three steps here; the first one is to introduce yourself, then we pixel, and then finally we segment. I’ll go through each of these in more detail now.
The first goal is obviously to introduce your brand and deliver value. We put your message in front of the people who want to hear it, then you deliver value which builds trust, and establishes you as an authority. The second goal is to deliver a pixel to your audience. That means when someone visits your website, they’ve expressed some kind of interest in you, right? So we use a small piece of code, don’t worry, the code is just copy and paste, it’s really simple, and it lets you re-engage people after they’ve left your website.
How it works, is like this, let’s say someone visits your website and reads a blog post. You can then run ads on social media that will show up for that person. So you take cold traffic and you pixel them, so you can continue the conversation with them at a later time. Even if you’re not running ads at the moment, it’s still a good idea to pixel your audience because Facebook collects that information, and you can get a better idea of what your visitors are interested in.
The third goal is segmentation. Now, this is really clever because you’re targeting the specific interests of your audience. This is really powerful. It works like this, imagine that someone reads one of your blog posts and it’s about… house-training a labrador dog. Let’s pretend that your website is about dog training, and your visitor is reading a blog post about Labradors. We know they are specifically interested in Labradors. So we look at dog training as a broad topic, and labradors could be a sub-niche. This allows you to make specific offers to that person. Another example could be, let’s say you have a technology blog and it’s all about phones. So phones would be the broad topic, and you’d have subtopics – like iPhone and Android.
So with this formula, you’re introducing yourself first, and delivering value, then you’re sending a pixel your audience so you can re-engage them later on, and then you’re segmenting them so you know their specific interest, so you know which offer to make to them.
So that’s incredibly powerful, right? Now we need to know what to say to the cold traffic, we need to know what to talk about. We need to know what kind of offers to make, and by that, I don’t just mean what products to sell them, I also mean blog posts and PDF reports and videos, and anything else that you can give them.
This is important because, if it’s not something that’s of interest to your visitor, no matter how great your ad is, and now matter how great you are at getting traffic, it won’t matter because your visitors just won’t respond to it.
So I’m going to give you a list of the most common types of content to give to cold traffic. So the first one is also the most obvious, and that’s blog posts. And this can be educational or practical, it can help them to solve a problem or show them how to do something. At this stage you’re not asking them to do anything yet, you’re giving them something of value up front, without asking for anything in return. So this type of content is great to give them first because it helps them to see you as an authority.
Ok, the second type of content we can deliver to cold traffic is a social media update, just a promoted post on Facebook is enough and it’s a great way to show the personality of your business and to really speak to your target audience. They are also great ways to grab attention. Next, we have videos, these are similar to blog posts because it’s a great way to teach people.
Then we have podcasts, another great way to prove that you know what you’re talking about before you ask them to buy anything. We’ve also got a quiz and a survey, both awesome to give to cold traffic because they interest people.
And then finally there are lead magnets. So we can give away content in exchange for email addresses. So you give them something that they want and something that they find helpful. I’d be cautious about using Lead magnets at this stage because sometimes they’re better used on warm traffic.
You see, lead magnets can be used for both cold traffic AND warm traffic, so they’re ok if you need to generate leads quickly, but you’ll get better results with warm traffic. You see, I didn’t want to leave this stuff out because lead magnets exist in both stages, but generally, the top of the funnel is all about providing value before asking your traffic for anything in return. This can vary from niche to niche, so if you’re in a business to business niche, you might be better off with using a lead market up front.
I’ve personally had good results with offering a lead magnet first, so it might be something you want to test for yourself. Some markets respond really well to these.
So to help you really understand the process, let’s have a look at an example. Here we’ve got a Facebook ad from Thrive Themes. Now I love these guys, they inspire me and I really like their style. So this is one of their ads that I see in my news feed, and as you can see it’s just a normal ad and it links to a video they made. They’re just giving away valuable content and building a relationship that way. It’s a short 10 or 12-minute educational video. Really simple stuff right?
Of course, they encourage visitors to go further into the sales funnel on this page, they invite people to subscribe to their mailing list. But at this stage, at the top of the funnel, I would guess that this content is also being used to pixel the traffic, so they can start selling to it later on.
Ok, here’s another example for you, and this one is from copywriting course – another company that I’m happy to endorse because they do awesome stuff. And again, it’s a straightforward Facebook ad, and this one also links to a page full of content and establishes the trust that way.
Right, one final example, just to demonstrate the point one last time. Here we can see a Facebook ad from Active Campaign. Another company that I respect and admire, and as you can see, the ad links to a page full of content that delivers massive value up front.
Ok, so, all these companies have a few things in common. They’re all industry leaders, they’re all highly trusted and respected, and they all deliver value first, before asking for a sale.
Well ok then, so now you know how to benefit from cold traffic, and you know it’s the starting point for most websites, so you know how to embrace it and you know how to use it to your advantage. So; know who your audience is, and no matter how you’re diving traffic to your site, decide on a realistic number to aim for to keep your traffic levels somewhat consistent – and then you have some basic figures to work with.
Then we’ve got the three steps to engaging cold traffic, which is to introduce yourself while delivering value – which in turn builds trust, then pixel your audience so you can follow up with them again later on, and lastly segment them so you’re giving the right offers to the right people.
I’ve also showed you the right kind of content to provide to cold traffic, so blog posts, social media updates, videos, surveys and quizzes all work great. And lead magnets can be used too. And then finally I gave you some examples of how leading companies manage their ‘top of funnel’ strategies. So you’ve seen how Thrive Themes does it, how Copywriting Course does it, and how Active Campaigns does things.
Right, that’s a lot of stuff, isn’t it? So you’ve probably got some new ideas, and fresh motivation and inspiration. So I’ll call it a day for the moment so you can get rolling with this stuff and start seeing amazing results.
Ok great, I hope you’ve found this to be of awesome value and if you have found this useful, you might like my other videos and podcasts that will help you get outstanding results, and you can get them when you sign up at profitcopilot.com/subscribe.
Thank you for joining me today and I’ll see you again next time.
What can you learn about creating a strong and profitable online business, from three of the greatest entrepreneurs in history, whose combined personal wealth, is well over 100 billion dollars? Well, we’re going to find out and you’ll get some fresh ideas, motivation, and inspiration that you can use to move your business forward, especially if you’re thinking about creating and selling digital information products. This will show you how to find your passion, so you can build a business that you love and a brand that you can be proud of.
Listen to Podcast
Today we’re going to look at advice from three of the most successful and most recognised names in the business world, and draw a common parallel between each of them, so you can see what their number one secret to success is, and how you can use that knowledge for yourself to produce the biggest long-term rewards.
Then, I’m going to show you how to actually implement that advice, because it’s ok learning this stuff but if you don’t use it, if you don’t do anything with it, then it becomes useless, right? So I’m going to give you an exercise that will help you to take the action you need to get the results you want and build a strong business you can be proud of.
So today we’re going to start off by checking out a few short clips and we’re going to learn a single ‘lesson for success’, from three entrepreneurs, and see how it fits into the bigger picture of your online business. Let’s start with the legendary Warren Buffett, who is one of the most profitable investors of all time and one of the richest men on the planet.
We’re also going to see if that lesson resonated as true with the late, iconic Steve Jobs, whose lasting influence has changed the way we use technology forever, and turned Apple into the biggest company on earth as a result.
And finally, we’re also going to see if the multi-billionaire, Oprah… Winfrey who’s been labeled the ‘Queen of ALL media’, and is frequently listed as the most influential woman in the world, shares the same perspective as Warren Buffett and Steve Jobs. Here’s a hint, when it comes to success, they all say the same thing.
And because their approach to business obviously works, I’m going to give you a hands-on exercise you can do, to pull it all together.
But listen, as usual, this stuff isn’t for everybody, this isn’t for the people who want something for nothing. Just like anything else worth having, it’s going to take time, and it’s going to take hard work.
So with that disclaimer out of the way, I’ve selected three of the most successful entrepreneurs that I believe we can all learn from. So you’re going to learn what they all have in common and how that enabled them to grow their businesses, and how you can use that knowledge to make your business more successful too.
You see, when we study the masters, in any practice or discipline, we look to those who’ve blazed a trail before us, in the hope of finding golden nuggets of valuable information that might help us to achieve similar results. The truth is, the titans of industry all have one thing in common. They all focused on delivering value to their markets, first and foremost, above their own needs.
And as a reflection of that, the great thing about the global business community that we are in right now, is the majority of successful people understand that ‘success breeds success’, that means when we share and exchange knowledge and ideas, it’s actually good for everybody.
So the great thing about entrepreneurship is, successful people actively encourage other people to become successful. They focus on serving other people first, they focus on delivering absolute value to their market. And that’s why people like Steve Jobs, Oprah Winfrey and Warren Buffet share their knowledge. Each one delivers absolute value to their industries. So let’s see what we can learn from them.
Let’s start with Warren Buffettand find out what he has to say. Just check out this short clip and see what he says.
Ok, Warren Buffett believes that finding your passion is key. So let’s see what Oprah Winfrey has to say.
Right, as we can see Oprah believes that success starts with finding your true calling, which is very similar to what we’ve learned from Warren Buffett, right?
So now let’s find out what the late Steve Jobs had to say.
Ok, so Steve Jobs also said that we need to have a passion for what we do. Now we’ve got three of the wealthiest and most influential entrepreneurs, of all time, all saying the same thing.
It’s pretty clear that, in order to become successful, we have to start doing what we love. Finding something we believe in and building a business around it, that seems to be the starting point.
That’s actually how I started Profit Copilot, you see, years before I started this website, I built another site that I believed in. Some of you probably know it, that site exposed corruption and injustice, things like modern day slavery and that kinda stuff. And that website made me feel good because I was contributing something positive back into the world.
Anyway, over the next 15 years or so, I noticed that I also felt passionate about the marketing side of things, that, my interest had shifted into the technical and psychological stuff, so things like getting traffic, copywriting, figuring out how to sell without being weird, creating products, shooting videos, and all that stuff. I’d noticed that those activities turned out to be a lot of fun, I’d become equally as passionate about the marketing side of thing and because I’d already grown a website from nothing to millions of hits, I felt qualified to share what I’d learnt over the years, and the end result of that, is Profit Copilot.
I’d noticed that those activities turned out to be a lot of fun, I’d become equally as passionate about the marketing side of thing and because I’d already grown a website from nothing to millions of hits, I felt qualified to share what I’d learnt over the years, and the end result of that, is Profit Copilot.
But what if you don’t know what your passion is, what if you’re stuck for ideas? Well, I’ve got a quick exercise you can do right now that will help you to unlock your passion so you can start to move forward.
I’m going to ask you to answer a few questions, and when you answer them, you’ll have the building blocks you need to discover what kind of information product to make, or what kind website to make, or what kind of videos to shoot, or the type of podcast to start.
And then once you know that, we’re going to drill down and find out EXACTLY who should be targeted, we’re going to find out exactly who wants to buy the product YOU WANT to make.
You’re going to find ways to deliver value to your marketplace and deliver reliable information that works, that genuinely helps people to improve their situation and genuinely helps people to solve a problem. I’m going to ask you just four questions, and when you answer them, you’ll have found your passion.
So this exercise will help you to find out HOW you can do all of those awesome things. Ok, so think about all the things you love doing, maybe you love cooking, or writing, or teaching, or maybe you love talking, maybe you love creating things, maybe you enjoy surfing, or playing guitar, maybe it’s sewing and stitching, maybe it’s running, or working out, maybe you enjoy maintaining a fish tank, or playing golf. Think about how you spend your time, what you’ve invested your time into, think about the activities that make you feel happy, the things that you love talking about.
So make a big long list of all the activities that matter to you, and now ask yourself this question:
Of all of these awesome things, which topics do you feel like you can help other people to learn more about? And you don’t have to know a lot. You don’t have to be an expert, you don’t have to know everything about it, you just have to know enough to help someone get started, to just help someone understand the basics.
Ok, once you know what you’d like to help people with, ask yourself who are they? Who are the people you want to help? They might be people just like you. They might be people who are now, where you once had been. Think about the circumstances they’re in, what questions they have, they problem they need to overcome.
Then ask yourself, WHAT do they need that will help them to overcome that problem? What’s the solution, how would you solve the problem?
Ok, now ask yourself, once you’ve given them the solution, HOW do they change? What happens afterward? What’s the end result they’ll get once they apply your advice?
Now write down the answers and have a look at what you’ve got. You now know what you feel passionate about, you know who needs your help, you know how to help them, and you know how it changes their lives.
So you’ve got the outline, the formula, the template you can use to build a business that you’ll enjoy, that makes you feel complete, and that gives you a purpose. And that’s amazing, but what makes this so powerful? Well, out of these four questions, only one is about you. The other three questions are about other people.
Most of the questions are about the people you can help. They are: who are the people you can help? What do they need? And how they change? These questions force you to look beyond yourself and your own needs, and they force you to look for ways to deliver value to your market. Just like we learned at the beginning, the most successful people, all put their own needs aside and deliver value to their market first.
Now before I go, I’ve got an extra bonus for you here. I’ll show you how to find your ideal customers. So, let’s drill down and find out specifically who’s going to buy your stuff.
Here, we’re going to narrow down the number of people in your niche, we’re going to reduce the number of people in your marketplace. And I know this might sound counter-productive, I mean, why would you want to limit the number of customers, right? Well, there’s a very good reason for that, you see, the Internet is so big we only need to target the people who are most likely to buy. Online, we do better by selling to a specific group of people.
I’ve got three more questions you need to answer to help you do that. So for this exercise I want you to decide, inside your niche, of all the people that exist in it, and there’s probably millions, – ask yourself; are there a lot of people who are motivated to buy a solution? Are they spending money?
Then ask yourself, are they actively looking for the solution? Are they motivated enough to start searching for help?
And finally, ask yourself, are they having trouble finding a good solution?
So what’s happening here, at each stage, we’re narrowing down, we’re only targeting the people who are more likely to buy from us.
And when we do this, it means we don’t have to use any marketing hype or high-pressure sales tactics because you’re only dealing with people who already want a solution. And we also cut out a large portion of the competition when we do it like this too. And we save money on advertising because we’re only targeting a small group of highly motivated buyers.
Ok, so today you’ve learned a lot from this. And now you should have a roadmap on how to deliver value to your market because when you do, you instantly become more attractive to the people in your niche. When you demonstrate that you can help them, by actually helping them, you create trust, which in turn creates profit, and happy, loyal customers who become repeat buyers year after year.
You’ve also seen what three of the world’s most iconic business minds all have in common. You’ve learned that the strongest businesses all start with a passion and you’ve answered the four vital questions every responsible entrepreneur needs to ask themselves.
So you know which area to focus on, which area will produce the highest reward for you because it’s something you believe in and something you feel passionate about.
You know who your customers are, you know who needs your help, you know how to help them and you know what kind of result you can give them.
Then, as a bonus, we figured out how to narrow down the marketplace and find out who’s most likely to buy your stuff – and as a result, you don’t have to worry about competing in crowded markets or having to use weird sales tricks.
Ok, so that’s a lot of stuff and I think I’ll leave it there for today guys, I hope you’ve found this to be immensely valuable and I hope you’re filled with fresh ideas, motivation, and inspiration.
Today we’re going to talk about sales funnels – I’m going to show how to build your very own highly lucrative funnel, and I’ll also show you how someone is using this exact process to quietly pull in a seven figure income.
And then I’m going to give you all the essential parts of an email sequence that you can copy to convert more people into buyers.
You’re going to learn how to increase your revenue, no matter what stage you’re at right now. And you can you apply to this pretty much any website. You can use this if you’re into blogging, if you’re doing affiliate marketing or if you’re selling your own products.
This process is really simple, and you only need around three types of web pages to make this work. In total there are 5 parts to this, and you probably have already everything you need to make this work.
I’m going to show you basic sales funnel that you can use, but first a word of caution. While this is simple, it does require effort. We need to roll up our sleeves and do some actual work here.
You’ll also have to test this, and fine tune it to start getting the kind of results that you want.
Ok, if you’re happy with all that, let’s go ahead and build a sales funnel. First I’ll explain what’s involved, what things you need and what each of them does. And then I’ll show you an example of how a seven figure business does it, so you can see how everything fits together.
You’re only going to need 3 web pages for this, and you might already have them. We need a squeeze page, a thank you page, and a download page.
Ok so, the first page we need – a squeeze page. Now if you don’t have one, or if you don’t know what one then doesn’t worry I’ll explain it to you.
Typically, a squeeze page is a web page that presents your visitors with two choices, and only two choices. Your visitor can either subscribe to your mailing list, or they can leave the page. That’s it, no other choices are available. You offer them a valuable freebie, something that will help them to solve part of their problem, in exchange for their email address.
These kinds of pages have evolved over time and now blog posts can be a hybrid. that’s a combination of an article WITH an opt-in form on the page, mixing both of these things together. However, you choose to present your opt-in form is up to you, as long as it’s prominent.
But, if you’re NOT building an email list at the moment, then that should be your priority – stop everything else you’re doing in your business and get this fixed because a responsive email list is the most valuable asset you’ll ever own. I have to really emphasize the importance of keeping it targeted – that means you only speak to people that have a specific problem that you can solve.
I can’t tell you how many times I hear from people who are struggling to make things work because their message or their content is too broad – you need to keep things really tightly focused.
Ok, so next we need a ‘thank you page’ – this is where you thank your subscribers for joining your email list. There are a few different types of ‘thank you pages’, typically they will tell your subscribers how to confirm their subscription.
But in this version, we’re going to do something a little different. In this one, you’re going to make a direct offer – you’re going to present your lead with an opportunity to buy something from you.
Ok before we get into that stuff, the last page we need is a download page – this where your subscribers can download the free item they signed up for.
And that’s it, everything’s looking pretty simple so far right? Well, it is, but don’t underestimate how powerful this is.
This exact funnel is responsible for many seven figure businesses, and I’ll show you a case study in a few minutes.
But now let’s go through the process and see how everything fits together. So look at this diagram and I’ll talk you through it.
Ok, as you can see, we start with web traffic, we need visitors to come to the website – without traffic everything else stops. We send them to the squeeze page. This can be a blog post if you like, as long as your sign up form is easily visible.
Then in step two, we have the squeeze page, this is where people can join your mailing list.
Then step 3, people who opt-in to the mailing list are redirected to a thank you page.
And finally, once they either buy what you’re offering…. or decline it, they’re sent to a download page where they can get the thing they wanted.
Is it still really simple right?
Ok so let’s dig a bit deeper into things and get a real understanding of how it all works, and then I’ll show you an example.
Right, let’s go back to step one, web traffic. Where do we find visitors? The best way, in my experience, is to just advertise. It’s really effective, you can get awesome results, it doesn’t cost that much and you get laser targeted traffic – that means you’re only talking to people who really want your stuff.
Facebook, Google, and Linkedin are all great places to get traffic, and it’s easy to track what kind of results you’re getting too with these platforms.
Ok cool, onto step two. A squeeze page needs a compelling offer – it’s an ethical bribe you offer visitors to persuade them to join your mailing list. The moment they join your list, they become LEADS. This is an incredibly valuable asset to have because this is traffic that you own and you can promote your content to them as often as you like, and you can also sell to them.
A good squeeze page offer should be free, it should help your leads solve PART of a specific problem, or you can offer them a cheat sheet or checklist. We used to offer free e-books, but they are less effective right now.
You’re basically giving someone the ABC’s, so they can at least make a start on solving their problem.
I personally offer videos, and that works fine for me. These are called ‘lead magnets’.
Right, next is step three. After they’ve subscribed, your lead is redirected to a thank you page – on this page you can ask them if they’d like to buy your product – which can be a more advanced version of the lead magnet.
Newbie marketers often make the mistake of putting their main product on this page and expecting a sale. While everything you do needs to be tested, expecting people to buy your main item from you straight away IS optimistic.
Core products, comprehensive training products can typically cost anywhere from thirty dollars up to five hundred dollars. Don’t expect people to spend that amount with you before they get to trust you and feel like they know you a little bit.
That’s why at this stage, instead of offering the main product, we offer them a low price item that doesn’t require much thought – it sounds so good that buying it seems like a no-brainer. You remove the pain of handing over money.
The tripwire product you offer them SHOULD NOT compete with your main product. It should compliment your main product, for example, if you’re selling web hosting as your main product then a tripwire offer could be a domain name.
If you’re selling a weight loss training program as your main product, then a diet recipe book could be the tripwire.
You see, there are a couple of things at work here. The first one is that people are creatures of habit, and if you do something today then you’re more likely to repeat a similar action at some point in the future.
By offering them a low priced item that they can buy on impulse, we’re priming them to buy from us again in the future.
It also allows us to separate, or ‘segment’, the people on the email list into two groups; buyers and non-buyers. We treat each group in different ways. I’ll explain about this more in step four.
But for now, this kind of funnel is sometimes called ‘the ascension model’. We start with a low priced item, which is called a tripwire offer, or a liquidator offer, and we send the buyer on a separate path to the non-buyers.
Which brings us to step four, the download page. Now this page will be different depending on the kind of action that your lead takes – if someone buys, then they’ll have a different experience to the people who haven’t.
If they DO purchase the tripwire offer, you then redirect them to an upsell. This is where you ask them to buy your MAIN product.
If they decline your tripwire offer, then you redirect them to a page where they can download the lead magnet. If you think about it, most people will say no and decline to buy the tripwire product, and that’s ok.
So a lot of what we do is geared towards turning the noes into yeses.
For that to happen, the people who say no are sent a special email sequence, I’ll come to that in a minute.
But that’s how this type of funnel works, so you now should have a good understanding of everything that’s involved. But what about seeing a real one in action?
Well, as I was preparing to shoot this video for you, I coincidentally stumbled across funnel stack designed by someone called Shawn LeBrun, and he says that this funnel is on track to pull in seven figures this year. This also happens to be the most commonly used funnel stack because it’s the easiest one to do and it works for almost every type of business.
I’ll show you the funnel right now.
So here is a diagram that Shawn created. It’s very simple, it’s probably the most basic funnel you can find, and it’s a good starting point but if you’re selling your own products you’ll want to go to the next level and add another step, just like I showed you a minute ago. If you’re doing affiliate marketing, this is the one to go with.
Ok, so this is a good stack for newbies. Here on the left-hand side, the first thing we see is a Facebook Ad and this is how people are being pulled into the funnel.
I’ll just point out, if you’re using Facebook Ads it’s worthwhile using a picture of a human being – these tend to have a higher click through rate because our brains are programmed to respond to faces – it’s a process called ‘Face Perception’ and we can’t help but become magnetically drawn to human faces.
Ok, now onto the second part… here we have the squeeze page, and it does a few important things. Notice the red copy at the top, it says ‘one-page’ cheat sheet – this tells the visitor that the content is quick and easy to digest. It’s not some 30 page e-book they have to spend time reading.
Then it promises there’s just ONE thing the visitor needs to do to solve their problem – so it’s making the process simple for them.
And then, of course, we have the main benefit, the end result of what’s possible.
Ok, so when someone subscribes to this mailing list, they’re taken to this page. Here’s the thank you page with an offer included. It’s a low ticket item, around twenty dollars.
Ok good, and if we look at the actual cheat sheet download, you see this URL at the top? Well, that’s actually an affiliate link.
And here you can see, in this instance, three follow-up emails are used. I’ll go through my own follow-up sequence for you right now, so you can copy the sequence.
This is a four-day email sequence, and every email we send has three parts to it.
So we take the subscriber on a journey, from not knowing much about you to feeling excited about buying your stuff.
So let’s go through each one of these emails and find out what’s going on.
Ok, so on day one we send a welcome email, this is where you thank them for subscribing, you give them access to the lead magnet – which is a way of delivering value, and announce a special offer that’s going to be available to them in a few days time.
So in this email, you’re not selling anything, you’re really just giving them valuable content and starting a countdown in their minds.
On day two, send them more valuable content – here you’re actually training your subscribers to open your emails because if they do, they’ll get really good stuff. You’re creating a psychological anchor.
Also in this email, you want to tease the special offer, so tell them at least three big benefits they’ll get from your product. This is to get them to feel desire, so they feel excited about your special offer and to build anticipation.
And then you finish with a reminder about the countdown, tell them that in two days time they’ll get a special offer they can’t get anywhere else.
Then, on day three, we’re going to ramp up the desire for your product. Of course, you send them more value, and you need to tell them the benefits of our product…. but this time we also include a warning that your special offer really is limited, and it’s time sensitive – or however you’re limiting the offer. Maybe you’re including a special bonus for a limited amount of time, maybe you’re offering a discount, so think about what’s relevant to you and however you’re going to make the offer special. This is the time to really tell them they’ll need to take action when they receive the email tomorrow.
This is a good use of scarcity. When things become exclusive, when they become rare, or limited, they instantly become more desirable because the value increases.
And then on day four, the last email of this sequence, it’s all about getting them to the sales page, so keep the email short and sweet, focus on getting them to click on the link – tell them to hurry because the special offer is about to expire.
Ok, so that’s all there is to it. This simple sequence is incredibly powerful and almost every six and seven figure businesses use this approach in some way.
But you will have to experiment a little. Imagine that your campaign is like a radio signal… remember those old analog radios that you had to tune into to find the right station? Well it’s a bit like that, some ‘stacks’ work differently, for different niches, so play around with things and test every single step of the process.
Ok, now you have a powerful and highly lucrative sales funnel that you can use over and over again on as many websites as you like, and I’ve also given you an insanely profitable email sequence too. Good stuff right? Well, I hope you’ve found this to be immensely valuable and if you want more videos like this, just head over to profitcopilot.com slash subscribe, and enter your email address. Thank you for watching and I’ll see you again next time.
Go beyond ‘keyword selection’ and start doing the really important stuff – branding. Watch this video for some fresh ideas.
The other day I was killing some time and roaming around Internet forums when I stumbled across a plea for help.
On the thread, someone asked for help with deciding on a new domain name for their blog. This is a common problem and I’m sure you’ve experienced this at some point in the past, and you probably will at some point again in the future.
So I thought I’d share this to help you out the next time you need to find a name for your website, or your product, your lead magnet, whatever, or anything else that’s part of a marketing campaign.
This is important because when we communicate with people – and especially over the Internet, the chances of miscommunication are pretty high, for that reason we need to make sure the domain name we choose is clearly understood and leaves no room for misinterpretation.
Just think about how some words in the English language can have two different meanings, for example homographs, where a word is spelt and pronounced the same way but has two separate meanings.. For example the word ‘date’ has two different connotations.
One means the specific day that something is going to happen on, and the other means spending romantic time with someone.
So communication can be confusing at times, and if you’re trying to convey a message to someone, like your marketplace, that message has be to clear and leave no room for confusion or misunderstanding.
Anyway, on that internet forum back to the guy who asked for help, he wanted to combine two or three words to create a brand new phrase that, while it meant something personal to him, it had no value or meaning to anybody else.
And he asked, from a marketing perspective, would this be a good idea.
Of course, the response was no, it’s a bad idea to launch a website with a vague name that nobody understands. I mean, I know from personal experience because I’ve launched my fair share of websites that have silly names, and I know from experience that when you need to explain what the name means, then you’re doing something wrong. I mean, look at my flagship website that I started in 2004.
Even though it gets tens of thousands of visitors every day, it’s an abbreviation of a phrase that took years of branding before it started to click with people in my market. It took me around 3 years before people started recognising and understanding what the domain name stood for.
So far that reason, when it comes to looking for a domain name, try to stay away from vague names, cute names or ones that you think sound clever, but have nothing to do with your website topic.
If you want something that conveys meaning to your market, then think about the words that are used in your niche. The words we use are important because they convey meaning. We need to use words that are almost impossible to misunderstand.
And, as we’re talking about marketing, it won’t do any harm to think about using power words. These are words that grab attention, and force us to take notice.
In 1963, David Ogilvy published a list of influential words.. I will list them all for you underneath this video, but they are:
In addition to these, some of the most powerful words we can use also include, ‘You’, and ‘Free’.
So these words are all great for grabbing attention, but when it comes to naming things like websites, you should also think about the main benefits that someone using the website will get from visiting or purchasing. If we include a promise, an outcome or a desired result in the name, we make it more attractive ok, we make it more appealing for someone to visit.
A quick example that I can give you could be ‘Business Insider’ .com – because it’s got everything that a good domain name needs. It says exactly what it is, who it will appeal to, and what kind of information you should expect.
Another one is ‘Theme Forest’ .com – it explains what people will find there and it’s easy to remember.
We could also add ‘Profit Copilot’ .com as an example, because that also says exactly what it will do for you.
So a good domain needs to grab attention using powerful words that convey specific meaning to your marketplace. But the actual sound of the words is also important. Let’s do a quick experiment, and I’d like to you take part in this – but don’t worry all you have to do is guess the name of a couple of shapes. Stick with it, I’ll explain everything in a second.
Ok, look at both of these shapes. Can you guess which one is called ‘Maluma’.. Can you guess which one is called ‘Takete’?
I’m going to bet that you believe the one on the left hand side is called ‘Maluma’, while the one on the right hand side is called ‘Takete’.
If that’s what you chose, then 98 percent of people would agree with you. This is actually an experiment that was carried out to see how the human brain associates sounds with images.
And that’s something you need to consider when deciding on your business name, your domain names, your product names, well you get the idea.
One more tip I’ll share with you before I go, is that the human brain likes repeating sounds, it likes patterns – we are hardwired to respond to patterns, and we can take advantage of that when choosing a name for domains. So if you can make things rhyme they instantly become more memorable. I’ll explain how it works in second but first..
Think about one of the oldest and biggest companies on the planet, Coca Cola. Think about the sounds of the words, how the sounds repeat.. Coca Cola.. think about the number of syllables, there’s a rhyme there, a repeating pattern of sound that our brains enjoys hearing.
So why does this work? Well, it’s a process called the ‘phonological loop’. When a sound enters the ears, in particular words, the brain bounces it around for about 5 seconds, and decides if it’s something that it needs to remember or not.
If the brain decides it needs to keep the information then it stores the name inside memory banks for safekeeping. But if the brain decides the information isn’t important, then it gets rid of it, and you won’t remember it.
The brain takes about 5 seconds to make this decision, and then moves on. That means when someone hears your domain name, you have 5 seconds to make it stick in their memory, and the best way to do that is to use some of the methods that I’ve shared with you today.
So now you know how to choose the perfect domain name, you know how to make it brandable, and you know how to make sure it means something to your marketplace. Which are all the things a website needs to do to become successful and stand out against the competition.
Ok, I hope you’ve found this information to be of fantastic value, I’ve really enjoyed sharing this and making this video for you. If you’d like to get more videos like this then subscribe to the mailing list and I’ll see you very soon, thank you for watching.
Here’s something you can do right now to help you take a step forward and de-cluttering your mind. This is a common technique that lots of coaches use to help their clients to get more of the results they want, and I picked this up a few years ago from Eben Pagan, in fact this is the precise system that he teaches but with my own twist.
Before we begin, you might want to grab a pen and piece of paper for this, because I’m going to show you how you can become way more productive, even by the end of this video.
So let me explain the best way for you to use this video, and get fantastic results. You see, part way through this, I’m going to ask you to pause the video and do a little exercise – but don’t worry it doesn’t involve doing anything crazy like lifting weights, …. or walking, but it does mean pushing the ‘pause’ and ‘start’ buttons on the video player, which is enough of a workout for me.
So you’re going to stop the video, use the pen and paper to do the exercise, then you’re going to turn the video back on and we’ll go through it and refine your work together.
OK great, you might be familiar with a video I released a few weeks ago that explained the importance of using your willpower to its full potential, and structuring your time so you focus on high value activities. The things that produce the biggest long term gains.
Well, in the last couple of weeks I’ve received feedback from you guys about this and it seems that a lot of the things some of you spend your time on, or the things that occupy your mind actually have nothing to with running your business, and just getting your head in the right place so you can focus on what you need to do is an issue for some of you, so I thought I’d shoot this to help you out.
It turns out that for a lot of you, the problem is with your internal thoughts, and nothing to do with the outside world.
So you need help with getting your head in the game because you’re thoughts are dominated by things like self-doubt, lack of motivation, relationship problems and that kind of stuff.
So this is where you’re going to change things up and maximise your ability to focus on high value activities. So this will free up your attention and direct it to the areas of your life that can produce the highest rewards.
Here’s something you can do right now to help you take a step forward and de-cluttering your mind. This is a common technique that lots of coaches use to help their clients to get more of the results they want, and I picked this up a few years ago from Eben Pagan, in fact this is the precise system that he teaches but with my own twist.
You see, your mind is a lot like a computer, and if you have multiple programs running, all using its resources, then it doesn’t work as efficiently as it could. We all know what it’s like when a computer is struggling to complete its tasks, we get nothing done, it’s frustrating and we have to reboot it.
And your mind works in the same way, so if you have lots of thoughts running around it’s hard to focus on the import things and get the tasks done that produce the biggest gains. So this is kind of like rebooting your brain, so we stop focusing on the things that slow us down, we stop giving it energy.
So grab that pen and paper because I want you to write down everything that you think about, all the good stuff, and all the bad stuff, write down everything that bothers you, everything you’re worried about, everything that keeps you awake at night, write it all down, everything you think about, both the positive and the negative.
And I want you to spend around 5 or 10 minutes on this, really give it some thought and take the time to do this because it’s going to change the way you work. And if you work more productively then you’ll experience better results.
So pause the video now, go ahead and write a big list of everything you think about, and you’ll know when you’re done when you start laughing. Ok pause the video now.
Hey welcome back, so you should have a fairly long list of stuff to work with for the next portion of the video.
Now I want you to go through the list, and if you’re working on paper then you can draw a circle around all the things that are beyond your control – all the stuff that you CAN’T change or do anything about.
If you’re working on the computer, just put a dash, or minus, next to it.
So look through the list and decide on all the things that you cannot control. These are probably negative things and they don’t contribute much to your long term success.
Then go through the list again, but this time put a star or a plus sign next to all the things that you CAN control. These are the important things in your life.
We waste so much time and energy worrying about things that we can’t control, and it eats up our thoughts, productivity, momentum and motivation. And we need to make a conscious decision to stop that, so we can move forward and get more of what we want.
Ok, so now take all the items on your list that have a plus sign next to them and transfer them to a second list, so you take all the things that you CAN control, and make a second list with them, and as you do this, prioritize each one in order of importance because these are your opportunities for growth.
Now for the items that have a circle, or a dash next to them. These are the ones you can’t control. Take a good look through the list and stop at each one, and as you do, ask yourself if you can let it go. Ask yourself if you REALLY need to carry it anymore, and make a conscious decision to say goodbye to it and the negative influence it has on your life.
Then notice how it makes you feel when you let it go. Notice that you feel a little bit freer, less heavy, less burdened. It feels good right, you’re making a conscious decision to remove those worries from your life and you’re freeing up room for the stuff that really matters.
Now, you want to really focus on the first 5 or 10 items on your new list, the stuff you can control, these are the areas that deserve your attention the most and will give you the highest rewards. So you now have a personalized list that you can use to guide your actions each day.
Ok great, when you stick to focusing on what’s in front of you, the items on your list that you CAN control, you’ll become more productive, you’ll experience better results, you’ll feel better about yourself and the world around you, and you’ll achieve more.
Right, I think I’ll leave things there for today guys, and if you want to join the Profit Copilot email list and get more videos like this, there should be a link somewhere on this page that will let you subscribe. Thank you for watching guys and I’ll see you real soon.
How to position yourself as an authority and build trust in your niche. We’re going to look beyond the traditional U.S.P. and delve deeper into what sets you apart from the competition.
I was talking with a friend the other today, hello Kerstin, and I was reminded about a strategy that had absolutely nothing to do with solving her current problem, but it might help you to solve one of yours.
I’m going to give you a formula that you can use to separate yourself from your competition..
You can also use this to draw attention to yourself in your marketplace, position yourself as an authority and build trust with your prospects.
…But this isn’t about your U.S.P.. it’s actually a level higher.. in fact you’re not gonna talk your product at all.. this is just a conversation starter.. a way to gently trigger curiosity and open the prospects mind just a little bit, so they listen to what you have to say.
I’m calling this, intrigue branding because it gets your prospects intrigued about what you’re doing and how you can help them.
It’s an effective way to get your prospects to say “hey wait a second, tell me more about that..”
This helps to get people interested in buying your stuff, before you pitch them anything, which is pretty cool right? Of course, that’s the perfect scenario.
But this isn’t an easy thing to do, it takes a lot of brainpower and you’ll have to spend a while thinking about this, but if you do this then you’ll get the benefits, of which they are many.
Ok so let’s get to work. There are 3 parts to this.. 3 components which ultimetly lead you to selling more of your stuff in a non-salesy, non hypey kinda way.
And most people ignore this stuff, which means most of your competition are ignoring this, which is great for us because it gives us the advantage right?
The Three Components
We’re gonna use:
1. Radical Approach 2. Education 3. The Pitch
I’ll explain what each of these terms mean, what function each one performs and what each one achieves.
So let’s start in reverse. You probably already know #3, the pitch.
Most marketers just focus on the pitch – it still works great, but it’s probably the least effective way to sell online because all niches are jaded. That’s just the point we’ve arrived at, pretty much every niche that you can think of, all the good ones away, they’re all filled with people who are jaded, and you know what? It shouldn’t be used as an excuse to not try or to not do something.
Prospects everywhere are tired of hearing promises, and they know it often means nothing.
Sending them to a sales page doesn’t work like it used to, even warming them up first isn’t as effective as it used to be, so we need a different approach.
A lot of savvy marketers are using a combination of education and pitching, it works pretty good. But people don’t come to me just to achieve pretty good results, they come to me to get great results, so let’s go ahead and switch things up a bit, so you can get some great results too.
Ok, first, ask yourself.. why should prospects listen to you? Why should they buy from you? What sets you apart?
We start with #1, a radical approach, to show how your way is different to everybody elses. The radical approach is something unique to you, it’s a couple of words that that mean something to your ideal customer, to make them curious.
Here’s the formula you can use to find your radical approach… it looks like this..
Find out what your customer desires, plus the promise you make them, plus your delivery method, and that equals your ‘radical approach’.
Ok, sounds complicated I know, but it’s not, I promise. Let’s break it down.
Oh, and before I forget, we also need a premise, or reason for your radical approach to exist – which naturally leads your prospects into wanting to seek an education from you.
Your premise only exists to support your radical approach.
I’ll break it down for you in more detail:
This is obviously what your ideal customer desires the most.
Your promise to customer:
This is what you can give them, or how you can help them to change things. This is the end result they will see from trusting you.
Your delivery method:
This is what you do or how you do it.
And the premise:
This is why your radical approach exists.
So, for example, if Kerstin is in the languages niche… and again this has got absolutely nothing to do with solving her problem, I apologise Kerstin, but let’s say that she teaches people how to speak fluent German, and bearing in mind that I have zero knowledge of that niche, her radical approach might look like something like this:
Her customer desire: Learn how to speak fluent German
Her promise to customer: To teach you how to speak convincing German within 3 months.
Delivery method: By incorporating a small amount of learning into the daily routine and tracking the progress.
Radical approach is called: Addictive Language Mastery
Studies show that when we do things habitually they become addictive, so it’s the most effective way to learn a new language.
Here’s how you do it…
We include the “here’s how you do it” as a way to lead into the education portion of the campaign.
Ok, A Second Example
Oh and of course we don’t have to actually INVENT anything new here.. we just brand ourselves in a new, interesting or unusual way.
Here’s how P90X did it, and remember – they didn’t invent this way of exercising:
To get in shape quickly.
Promise to customer:
Get ripped in 90 days.
Switch, combine and mix up various workouts.
Radical Approach is called: Muscle Confusion
You have to shock your body into transformation because it quickly adapts and gets used to traditional workouts.
Here’s how you do it…
Ok, finally I’ll show you how I use this in my business, because it’s easy.
My ideal customer desires:
To boost online sales quickly without spending years learning the theory.
My promise to customer:
Show them how to sell more ethically and without using hype or sleazy tricks, while helping them to reduce their advertising budget as a result.
Give them easy to use formulas, templates, and frameworks that have been battle-tested and proven to work.
My radical Approach is called: Results Through Simplicity
And the premise that all this is based on is:
Most courses over complicate things and focus on boring theory or make things very technical. This results in information overload and is a waste of time if you just want the results without knowing the history.
Here’s how you do it….
So, at the start of your funnel, you present your prospects with your radical approach.. it acts like a hook and it triggers their curiosity, to encourage them to take the next step – which is to request education from you via your warm up sequence.
But A Word of Warning
As Profit Copilot member, Xenia pointed out in the Facebook group, this strategy doesn’t apply to every industry or business model.
You see, sometimes being on the front lines of the information product business thing, I often lose sight of all the other awesome stuff that’s going on out there – and this is an approach to branding that might not be the best route for a lot of businesses.
But if you ARE involved with selling information products, or if you offer services, then this is a quick way to set yourself apart from your competition and position yourself as an authority.
What next? well, I’m glad you asked..
Ok so, if you’ve found this useful, and want more of this kind thing, then I’ve got everything you need to help you improve your conversion rates, funnily enough, using the ‘Results Through Simplicity’ approach that I mentioned earlier. It’s called the Profit Copilot Academy, and there will be a link somewhere below this video that will give you more information.
Ok, thank you for watching and I’ll see you next time.
A few years ago I watched a demonstration by author Stephen Covey where he makes a convincing argument about the need to decide and focus on our priorities.
It inspired me back then to figure out what was important in my business.. and it might inspire you too, now.
And reaffirming what Stephen Covey demonstrated – which lead me to writing this blog post, I recently discovered that we only have a limited amount of willpower each day, so we have to use it wisely. I’ll tell you more about that in a second.
But for now let’s get back to the demonstration.
In the video Stephen asks a volunteer to fill a jar with sand, rocks and stones. All must fit inside the jar.
The sand, rocks and stones are good metaphors for our daily business tasks.. and all the important things we need to do in order to build a successful one.
I perceive each one of these in a way that means something to me. You will find your own meaning.
The volunteer puts the sand in first (actually Stephen does this for her, probably to rig the outcome – but it’s forgivable).
The sand represents all the small stuff in our business – checking email, Facebook and reading forums, you know all the stuff that doesn’t really matter or add much value.
Then the stones are added, these represent the more important things like writing blog posts, answering pre-sales emails, and personal education.
Finally, when the biggest rocks are added, the most important stuff that gives the highest returns, like creating new products, providing customer support, and email marketing, the volunteer finds that there’s not enough room in the jar to fit everything in.
This shows that if we focus on the small tasks that don’t give us much return on our investment – and time is the most valuable investment we can make, then we don’t leave much room for the stuff that really matters.
Here’s the video:
What do you think of this?
The way I see it is; everyday we have dozens of things that demand our time and attention, every time we check your email inbox, or social media, or visit forums, someone is asking us to hand over our time and attention.
That’s mostly cool, right? We’re happy to help people when they need it and it makes us feel good when we do.
But think about how many emails you receive. Most of them won’t provide any real value. So why waste time checking every 30 minutes?
You see, when you know what the important things are and give those tasks the time and attention they deserve first, you make room for everything. And if you somehow don’t get everything done, then who cares if you miss out on the occasional news headline or funny email.
So here’s an exercise for you to do right now.
Grab a notepad and list down all your daily tasks from when you wake up in the morning to when you stop in the evening, or however long your typical working day is.
Then give each of your tasks a score from 1 – 3.
Number 3 being the least important (that produce the lowest amount of profit), and number 1 being the most important (that produce the highest amount of profit).
Your working day should begin with the highest priority tasks first.
Answering pre-sales questions: #2
Creating blog posts: #2
Business education time: #2
Social media: #3
Non sales meetings: #3
Here’s why I put things in this order.
#1 – High priority tasks:
Product creation and direct marketing are things that will benefit my business for years to come… long term sales. It’s all about people who are ready to buy RIGHT NOW, or who have already.
#2 – Medium priority task:
Creating posts and answering pre-sales questions will still produce revenue, but a smaller amount. It helps get people warmed up for future sales.
#3 – Low priority tasks:
These typically include other people ….And when it comes to giving other people your time and attention you gotta be extra vigilant. People will suck your time if you let them.
The ones who support your business (customers) are high priority, the people who MIGHT are second in line… while the people who don’t buy your stuff, or help your business grow (and probably never will) go to the bottom of ladder.
So the next time you’re presented with a choice, think about which one of these categories it falls into, before committing.
Remember I mentioned at the start of this post that we only have a limited amount of willpower each day? Well, I was sceptical when I first heard about it.
But there’s an actual term for it, it’s called Ego Depletion.
So, brace yourself here comes the science bit.
The Science Bit
In 1998 scientists Roy Baumeister, Ellen Bratslavsky, Dianne Tice and Mark Muraven did an experiment in which they discovered that willpower is like a muscle – and will eventually get tired.
They separated subjects into two groups; one could eat as many cookies as they liked, while the other had to resist.
Science found that the ‘resist’ group didn’t perform too well on the second task, proving that willpower is finite.
They also found that willpower isn’t decreasing over time, so it’s not a generational thing – 20 years ago people had the same level of willpower as they do today, but we’re being bombarded with more temptations and more demands on our time than ever before.
So choose how you spend your time wisely, and if it’s not helping you to grow your business then you might want to send it to the bottom of your priority list.
It’s an important skill to learn, regardless of what you’re selling.
You gotta qualify your web traffic. It took me a while to figure this out.
Here’s what happens when you DON’T qualify… you’ve probably experienced this too when you were first starting out…
Not all traffic is created equally
You start promoting your website everywhere you can think of, you HOPE that somebody will click on your spammy link, and you HOPE that they just so happen to be interested in whatever you’re selling, and finally you HOPE they’re in the mood to buy..
That’s a lot of hope, but I’ll show you how to get results faster.
As a newbie throwing your link all over the Internet without much direction you can get a lot of traffic to your site, but you’re nearly always gonna have a low conversion rate.
What’s a conversion rate? It’s the number of people who take the action you want them to, divided by the number of people who had the opportunity.
If 100 people visit your webpage and 10 opt-in to your mailing list, that’s a 10% conversion rate.
You can count anything you like as a conversion, but online it usually means the number of people who subscribe to your mailing list, or the number of people who buy your stuff.
For example, the Video Sales Letter (VSL) I wrote for the Easy Peasy Newbie Guide converts at 17%, but generally, if you’re getting above 2% on your sales page then you’re doing better than average. Not that you should settle for being average though.
A quick way to increase your conversion rate is to.. yep you guessed it; qualify your traffic.
So stop posting your link all over the Internet for the sake of SEO and start putting it ONLY in front of the people who might be interested.
This is how you’re going to target the right people, and start qualifying them as buyers.
That’s when your ad headline comes into play.
Your headline has to serve a couple of purposes, the first one is to repel anyone who might not buy from you. The second is to suck in the ones who might.
Why do I say ad? What’s wrong with organic traffic? Well nothing, free traffic is great and I love it. But I wouldn’t depend on it to feed myself or my family.
Remember when Google changed the rules (again) with the introduction of the Panda update and suddenly thousands of businesses went bust overnight?
Learn from that; even if you’re doing everything ‘right’ at the moment there’s no guarantee that Google will still condone it tomorrow, or next week.. or whenever. They can penalize you anytime, for any reason.
So stop investing huge amounts of time in SEO.
Instead, think about lead acquisition – it’s an easier, and more profitable route.
It sounds like fancy B2B jargon.
Besides that being completely obnoxious and true, it makes total sense for us to invest in leads, or prospects, who might become buyers.
But why wouldn’t you just go for the jugular and sell right off the bat?
Well, in a lot of cases you gotta warm people up first. If you barge in and start shouting BUY MY STUFF at them, they’ll probably walk away.
Nobody LIKES being sold to. Handing over money is a painful experience for us.
So instead, it makes more sense to send traffic to a ‘lead capture page’… ugh, more obnoxious jargon, and collect their email address so we can put our best foot forward, demonstrate that we provide value and follow up with them (pitch to them) as often as we like.
We gotta bond with them first, let them know we’re legit and they’re in the right place.
Essentially, a lead capture page is a way to offer prospects a reason to join your email list.
A free guide, a checklist, the format doesn’t matter, as long as it’s something that will genuinely help them to solve PART of their problem, that they can access in exchange for their email address.
It’s an ethical bribe.
Emotions influence us to buy
Ok, you’ve done a couple of things here:
You’ve put your ad in front of targeted traffic and the headline is going to pull in leads.
Now we tie everything together by finding the emotional need of your audience and rubbing it in their faces. It’s not as bad as it sounds.
Let’s imagine you’re in the weight loss niche and you’re targeting people who’ve tried everything.. they’ve done the diets and joined a gym, but they’re still not getting the results they want?
How do they feel? Frustrated, right? That’s the emotion you need to hit them with, and promise them you can make that pain stop.
Now you’re putting your message in front of targeted traffic and appealing to the people who are desperately looking for a solution.
You’re looking for the people who are looking for you.
Let’s pretend that you now have buyers coming to your page and spending money with you.
You’ve done a great job of qualifying them, and your revenue is up.
But it doesn’t stop there.
What happens after the sale? Do you just let them ride off into the sunset with the product? Not a chance. You segment your email list; separate the buyers from the prospects.
This lets you communicate with the two groups in different ways.
If you’re still trying to convince prospects to buy from you, then you’re gonna have a different conversation than with the people who’ve already purchased.
You might also want to give added value to your buyers, and make them feel cared for and looked-after. To reaffirm they made the right decision to buy from you, and so they might buy from you again in the future.
I do this by giving all my buyers ‘surprise products’ for free, usually ones that I’d never announced – ones they didn’t even know existed but will help them on their journey.
This keeps them coming back, and sets me apart from my competition.
All good right? Now you’ve learnt a valuable lesson from Toby about qualifying buyers.
You’ve also learn the importance of going for the right kind of traffic, the right emotional pressure points to squeeze, and how to make customers feel valued even after the sale.