Get Instant Traffic with the Media Buy Sales Funnel

I’m gonna show you how to get instant traffic to your website and then I’m going to show you how you can capitalise on that traffic by using the correct type of sales funnel.

Today is all about media buying.

There’s a lot to learn so I’m going to simplify it and make it really easy to understand.

3 Columns of Paid Traffic

When it comes to paid traffic sources we’ve got really three main contenders:

  • Facebook Ads
  • Solo Ads
  • Media Buys

When you first starting out with digital marketing (if you’ve been around a while then you’ll have experienced this), it’s tempting to try lots of different traffic sources but that’s not the best approach.

For best results, you’d usually start using one of these columns until you gain mastery in it before moving on to the next one.

Facebook Ads

Most people will start with Facebook Ads because when it comes to targeting, it’s precise and it’s still the best option for paid traffic, but you do pay for it – the clicks are expensive and that is only going to increase in time.

Solo Ads

Then secondly we’ve got solo ads and these are really good if you want to build your own email list.

The traffic that you get is still targeted, but it’s not quite as targeted as Facebook.

You will be able to target the people who are generally interested in your niche but of course you won’t be able to drill down and target if those sub-interests.

Media Buys

And then, the third column that we’ve got are media buys.

This tends to be mass market so it’s less targeted and you have to try to appeal to wider interests.

When it comes to media buys you really want to use top of the funnel content – and I’ll show you how to do that in a second.

But first what is media buying, exactly?

What is Media Buying?

We use native advertising networks to buy space on other websites, blogs and news websites.

On sites that offer media buys, there’s a little section at the bottom of each article – and you’ve probably already seen them before.

When you scroll down to the bottom of an article you’ll see a section that looks like content on that website, but in fact it leads to a third party website.

Most major-league websites sell media buying space, like most big news organisations and high-traffic sites.

There are a whole heap of companies like that provide media buying space on high profile websites; Outbrain and Taboola are the most recognise but if you type ‘native advertising network’ into Google then you’ll find a lot of companies that allow you to buy advertising space fairly cheap.

Once you’re all set up, you’ll need a way to profit from all that traffic.

The Media Buy Funnel

I’m going to talk you through the media buying funnel.

As I mentioned, you’ll want to use your top of your funnel content when using this strategy.

A typical funnel will work like this:

media buy sales funnel

In this example, you’ll have an article on, say Fox News, and at the bottom of the article you’ll have the media buy sections that link to your website.

A visitor lands on your site, they read your blog post and from there you can direct them to your sales page.

That is a basic funnel for media buying.

The reason you have your a piece of content in the middle between Fox News and your sales is because if there are any problems with your offer there is no comeback Fox.

All they have done is send traffic to your piece of content – and the selling takes place another step away from Fox.

But we can improve this media buy sales funnel little bit:

media buy sales funnel

So what we might do is; when you advertise on Fox News or equivalent, you drive traffic to your piece of content and actually inside the blog post you have some way they can subscribe to your email list.

Maybe in this example you’re going to use a content upgrade.

Then immediately, as soon as a visitor subscribes to your email list, you present them with a one-time offer.

And then your core offer.

That is a more sensible way of doing things.

This way you’re a capturing them as a lead, instead of asking them to buy from you just once.

So now that they are on your email list, if they don’t buy your one-time offer or your core product, then you can send them into nurture sequence where you can send regular emails, begin to warm them up, and then start selling to them again once they’ve got to know you a little bit better.

Media Buy Tips

There are a few things to remember when using media buys.

They won’t accept straight adverts or squeeze pages so you have to send the traffic to a good piece of content.

So don’t do the selling on that page, use it as a way to warm up the traffic – maybe make them aware of a problem or give them some actionable steps.

Don’t give them everything on this page, provide just enough info to whet their appetite.

And then tell them how they can get more of your content, use that as a way to get them onto your email list.

So obviously you’ll need a blog for this.

If you’ve been following my videos and my podcast and blog posts, you’ll know that for a long time now I have been encouraging people to start their own blog.

This is one of the main reasons why.

The Future of Advertising

I believe this kind of marketing is going to be the future of advertising.

Using top of the funnel content to deliver value to your audience, to warm them up and bring them further into the sales experience is the way to go.

Delivering absolutely value upfront, even before asking your visitors to take action (such as subscribing to your email list or buying your product), helps the sales process feel like a natural evolution instead of forced.

If you haven’t done it yet, go set a blog set up in anticipation, and preparation, for the new way to promote offers.

It’s probably going to come a lot sooner than you expect, because at some point in the very near future it will be expected that you promote your content first, instead of your offer.

Limitations of Media Buying

Secondly, remember that with media buying you have access to a mass market.

That means you’ve got very limited targeting.

Industries like weight loss, financial services, and dating tend to work really well, but don’t let that limit you or stop you from trying things out.

You can have success in other niches, but you’ll need strong copy and your headline is gonna have to be killer.

When you have all these things in place, content that delivers value, and a funnel that’s ready to capitalise on the incoming traffic, you can profit from it very quickly.

But just like everything else, it takes time to figure things out probably and to become a master at it.

You’re gonna have to test, tweak, and fine-tune it as you.

If you don’t get the results you want then change it and try something else.

Imagine the process like trying to tune in a radio.

You’re trying to find the right signal, and when you hit on something you’ll start getting the results that you deserve.

I’m gonna leave it there for today, if you’ve found this useful then share it with your network.

Website Traffic Checklist

Website Traffic Checklist – 9 ways to get ore Website Traffic

TodayI’m going to give you a checklist that you can use to drive more traffic to your website.

There are about 8 or 9 key points that I want to cover, so let’s go through them.

Email Your List

The first tip, and we will cycle back to this at the very end, once you have created a piece of content send it to your email list.

Do this first because email lists have, on average, a 30% open rate.

Now compare that to social media which gets just 3%,  it’s a no-brainer, so email your list before you post on social media.

And that 3% engagement rate from social media is dropping each year thanks to algorithm changes.

Which brings us to the second point.

Share on Social Media

Obviously it’s important to post on social media, but here’s the thing; make sure that you’re sharing each piece of content not only once, but multiple times across multiple networks.

This is vital for social media success.

You have to decide on a schedule and a frequency for each piece of content and make sure that it’s being shared over and over again.

I’m not talking about sharing your piece of content once, and then a few minutes later posting it again, and again, on the same network. Otherwise it’s just spam.

You gotta spread it out over the course of a few days and make sure that each piece of your content gets promoted multiple times on multiple platforms.

Outreach

And then next we have outreach and I’m not talking about just emailing random webmasters, or influencers.

I’m talking about using a specific, laser targeted approach to maximise your results from outreach.

For example, you might mention people in your posts.

Or you might have the top 10 best software.

I which case, you might want to reach out to the people or companies that you’ve mentioned in your posts.

Drop them a quick email to say how much you enjoy the product, or what they contribute to your niche and include the link to where you featured them.

It’s important that you don’t ask them for anything in return at this point.

I know how tempting it is to ask them to share it with their followers, but I urge you to not do that.

Instead just tell them what you’ve done for them and then let them make up their own mind.

This will allow you to establish a good foundation that a relationship that can be built up upon over time.

Remember to only promote people and businesses that share same values as you and your audience,

That way, you’re not just approaching people because they have a big following, and instead you’re approaching people that share the same values and ethics as you.

So should any cross-promotion occur from that, you’ll almost be guaranteed to reach the right kind of audience.

Community Contributions

Then the next thing that I’d like you to do is make community contributions where you’re allowed to.

So post on forums, Facebook groups, and other communities that allow promotion.

I’m actually going to give you a guide in the next week or two about using Facebook groups for traffic and go into detail.

Again don’t go around spamming – and I’m sure you wouldn’t do that.

Guest Blogging

And then we have guest blogging.

So instead of just emailing a bunch of websites with a generic pitch, you have find areas where you can add value.

Try to find what’s missing and then tailor your pitch to that individual website.

Make sure that you can fill in those gaps and become an asset to that website and that community.

Content Syndication

The next one that I’ve got for you is content syndication.

This is where you republish your content on other websites.

Which websites? Well, you can approach news websites, you can approach other blogs, and one tactic that I found really effective is approaching podcasts and radio shows.

Every day I send some of my content to radio shows and podcasts. They report on my content and they will often recommend my websites as sources.

Press Releases

What you got to do is take something that is newsworthy, something that’s relevant and then put your unique spin on it.

Write why it’s an important development for your industry, and submit that as a press release.

Avoid the temptation to become overtly promotional or make it as an obvious attempt to drive traffic to your website.

Instead see it as an opportunity to increase the awareness of your brand.

One tactic could be; take a piece of relevant news and report about it in a way that makes it important to your industry, and then quote yourself in the article, with a little mention of your website.

Content Repurposing

Next on the list is content repurposing.

This is different to content syndication because you’re changing the format of the content.

This is something that I am doing at the moment and I am seeing pretty good results from it.

You will typically have at least three columns in your content marketing strategy.

The first one could be a blog post, then you take that content you turn it into a video, and then you take the audio from the video and turn it into a podcast.

You can also throw in other things like ‘click to Tweet’ quotes and infographics.

Repurposing your content into other formats will give you a much wider reach as it becomes available on more platforms.

Retargeting

And then the last one I’ve got for you ties directly into the first tip.

This is a specific type of advertising called retargeting.

You create a retargeting campaign designed specifically for the people who have already viewed your website.

Because they’ve already become aware of your brand in some way, they are easier to follow-up with and it’s easier to pull them deeper into your sales funnel through your email list.

So you might want to advertise your lead magnet at this stage, build your email list, and then that allows you to mail every piece of content to your subscribers.

I’m going to leave it there for today, if you’ve found this useful then share it with others who might benefit.

Get Free Traffic from Social Media

Today I’m going to tell you about a tool that you can use to drive free traffic to your website, and help you build a following on social media.

I’m talking about a free tool called DrumUp it lets you post to your social media profiles automatically.

And it does a bit more than that too.

Easy Content Curation

I have no relationship with this platform and I’m not being paid to endorse this.

It’s a tool that I’ve recently discovered and I thought I would share it with you guys too because I think it’s going to benefit you.

It’s easy to set up, I just had to connect it to Facebook and to Twitter – and that was a one-click process.

Then I put in a few keywords like ‘digital marketing’ and ‘copywriting’ and now when I login it brings back a whole heap of content that I can share with my audience.

This is called content curation and it does it beautifully.

I can schedule posts on both Twitter on Facebook at the same time, in one click.

But it does something else too which is really cool.

Drive Traffic For Free

They have a feature that lets you compose a new post and share your own content – just like we would in any social media platform but on DrumUp we have something really interesting; it’s called Repeat Post.

You can make DrumUp re-post your content multiple times, as often as you like.

So for example, you could schedule the same post to be shared every seven days, or every two days, or how often you want and the posting will just run on autopilot and drive traffic to your websites.

And because you’re scheduling relevant information to be shared with your audience, along with your own unique content, it can help grow your audience across social media platforms.

A Word of Warning

I know that there’s a lot of people trying to build an audience on social media platforms, and drive traffic to their websites – and I’m one of them too.

But listen, when it comes to building an audience on social media I think it’s a double-edged sword.

Personally, I don’t really think that it’s a good long-term strategy.

I think if you’re building a following it’s got to be on a platform that you own and control, like email.

And that’s why I put so much into email marketing is because if Facebook changes the rules, like they did recently, or if Twitter changes algorithm like they did a couple of weeks ago, then I won’t be affected by the decisions of those companies.

So that’s why I strongly suggest that if you’re using a tool like DrumUp then make sure that you are driving that traffic to platforms that you own and you control, such as your blog and your email list.

Right, I’m gonna leave it there for today, if you’ve found this useful then share it with others who might benefit too.

Increase Organic Traffic to Your Blog

Easy way to Increase Organic Traffic to Your Blog

I’m going to give you a 5-step process you can use to boost organic traffic to your website.

This works great if your blog is at least six months old, and the older your blog is the better this works.

But if you have a brand new blog or one that is less than six months old then I probably wouldn’t bother with this, but otherwise it’s definitely going to help you get more traffic.

This is something that I first learned from Glen from ViperChill, and in the last couple of days Darren from ProBlogger has also spoken about this strategy.

Darren says that 92% of his traffic goes to his the archive pages on his blog.

It’s really important to understand where traffic is going, because if 92% of his traffic is going to the older pages on his blog, that means that 92% of that blogs income also comes from those pages.

So for that reason he is now encouraging people to update their archives just like Glen did a few years ago.

If they’re both seeing the same results then we should listen.

What they are both encouraging bloggers to do is to go through their archives and update the older post.

And what happens? When we update the old pages on our blog, Google loves it.

And that increases your chance of getting a higher rank in the search engine result pages.

I’m going to give you a 5-step process that you can use to update your archives as a checklist.

Fix Errors

The first one is to fix any errors so grammatical errors and broken links.

Make the content relevant for today.

You might have written that article two or three years ago, and some of the content might be out of date.

So make sure that the information still matters today and it still speaks to people in current terms.

Flesh it out

And then the second thing that I’m going to tell you to do is to flesh it out.

Add more detail to your older blog posts.

So add quotes, and use the comments section as a resource.

Answer questions from the comments, or throw in more info and ideas from there.

Basically, make your older blog post a more substantial and valuable piece of content.

Make it More Visual

Then the third thing that I’d like you to do is to make it more visual.

Improve the images, add diagrams, and if you’re not using images then certainly add one at least one big image at the top of the article.

Optimize

And then the fourth thing that I’d like you to do is to optimize.

Optimize your content in a couple of different ways.

The first way is for search engines, so make sure your on-page Search Engine Optimization (SEO) strategy is up to date.

SEO changes over time, so make sure it’s still working.

Also, focus on conversion optimization and social sharing optimization.

When you optimise for conversions make sure that your call to actions are still relevant, and that they still work.

Maybe now is a great time to add lead magnets if you’re using them.

And make sure that people can subscribe to your email list or whatever easily see your main call to action.

Schedule Maintenance

Then the fifth one is to schedule ongoing maintenance for your archives.

What I would do is; every day that you’re not blogging could be a maintenance day.

So you could go through an article on those set days, every week.

To sum up; fix errors, then flesh out your blog posts and make them absolutely the best they can be.

If you do this then you will increase the amount of organic traffic to your website because Google loves these kind of updates.

And generally speaking, they will increase the search engine rank of that piece of content.

I’m going to leave it there for today, if you’ve found this useful then share it with others who might benefit too.

Content Syndication Strategy that Works

The Content Syndication Strategy that Works

Today I’m going to give you a strategy that will help you drive a lot more traffic to your website. I’m going to explain a cornerstone strategy that I’ve used to drive four million hits a month to one of my websites; its content syndication.

What is Content Syndication?

Content syndication is when you take content that you have already published on your website and repurpose it in new ways.

You publish that content elsewhere, either in the same format as the blog post, as text, or change the format, such as video or audio.

This strategy can drive a huge amount of organic traffic to your website, when you do it right.

I’m going to give you the strategy, because in addition to the traffic you can also use it to build high quality links to your website, and you can use it to increase awareness of your brand.

There are some hugely popular web sites out that feature syndicated content, I’m talking about sites like CNN, The Huffington Post, the New York Times, and even my own content has been syndicated repeatedly by the BBC.

But where do you republish your content?

There are a few different things you can do.

How do you Syndicate Content?

The first one I’m gonna tell you about is repurposing your content.

You can take the contents of blog post, use that as a script for a video, and then upload that to YouTube.

You could also then extract the audio from that and turn it into a podcast.

Now have 3 pieces of content, made from 1.

And there’s a really smart way to repurpose your content because you now have 3 platforms that you can promote it on.

So you’re effectively reaching 3 times the audience – in theory, anyway.

Another way is to syndicate your content is to use a website like Medium.

You could just take your original article and paste it straight into Medium as a regular post on their website.

But I don’t recommend doing that.  Medium has actually got an import tool that you can use.

Most importantly, when you use the import tool it will automatically set the canonical tag for you – and that is vital for good SEO.

Also another syndication tool that I have used extensively is called NewsNew.co.uk.

Submit your RSS feed to that website and every time you publish a new post it will appear there too.

NewsNow gets huge levels of traffic for practically every niche out there.

But if you’re going to use content syndication properly you have to scale it, right?

Scaling Content Syndication

It’s no good just having a few places that you can republish for a bit of traffic.

We need to scale this, but people often get confused between guest blogging and content syndication.

I’m going to tell you how to use both.

Good, longterm content syndication starts with guest posting.

Have your own blog is essential for this.

Post high quality content on a regular basis and let people see that you’re serious about your niche and you know what you’re talking about, and that you are of service to your audience.

Once you’ve been publishing for a while and you have a solid body of work that lets people see what you’re all about then approach other websites that accept guest posts.

How do you find blogs that accept guest post?

Finding Guest Posting Opportunities

This is really easy.

Go to Google.com and ype in your niche then hit the plus symbol, and then type in ‘write for us’. The boolean search will look like this: Niche + write for us.

Hit return and you’re going to get a load of websites that accept guest posts in your niche.

When you’ve been accepted by them and you write unique high-quality posts for them, you’ll begin to build a relationship with those blogs.

Then you can then pitch republishing ideas to them.

Publish on your own blog first and show the post to blog editors that you’ve been working with.

Because you’re a valuable asset to their business there is a high probability that they will let you republish articles from your own blog from time to time.

And that begins the journey into content syndication for the long term, and makes the strategy scalable.

The end result is a mix of content written specifically for the audiences of other blogs, and syndicated content from your own blog.

I know from experience how powerful this strategy is because I’ve done it for my own blogs.

So I’m going to leave it there for today, if you’ve found this useful then share it with others who will benefit.

Get More Traffic For Free With This Plugin

Today I’m going to show you how you can get more traffic to your website for free, by automating your article syndication.

What that means is, when you publish a new blog post on WordPress I’m going to show you how you can automatically have it posted on Facebook and Twitter and anywhere else that you’d like.

For this we’re going to use a free plugin called SNAP, and that stands for Social Networks Auto Poster.

I’ve installed it on a few of my websites, which is why I can recommend it.

Installing SNAP

So here we are in the plugins section of WordPress. Just search for ‘SNAP’.

Just hit install and then activate:

Adding Social Media Accounts

Go to ‘Accounts’, and this is where you can set up as many social media accounts as you like.

Select ‘Network’, and I’m going to use Facebook for this demo:


To get this working properly we’re going to have to create an app in Facebook – but that’s not scary as it sounds.

It’s a very simple process and I’ll walk you through it step by step.

Making a Facebook App

When you click on the link to the Facebook Developers section, you’ll want to give this a fairly descriptive name.

I’m gonna call it ‘Profit Copilot Blog’, and then create the app:

Go to ‘Settings’ and make sure you’ve got ‘Basic’ selected.

Click on ‘Add Platform’ and choose ‘Website’.

Add your website address and click save.

Then we want to make it publicly available, make sure that this is set to ‘Yes’:

Next, choose ‘Facebook Login’:

Then you’ll want hit ‘Settings’, put in your URL again, and click ‘Save’:

Now we need to go back to ‘Settings’, to copy and paste both ‘App ID’ and the ‘App Secret’:

 

Connecting to WordPress

Next, paste the ‘App ID’ and the ‘App Secret’ into SNAP:

Now every post you publish will also be automatically published on your Facebook Timeline.

You can also set this to publish your content on a wide range of social media accounts.

Not only is this going to save you time because don’t have to do it manually, it’s going to help you drive more traffic to your site, for free.

How I got 1,200 website visitors with 1 simple blog post

Recently I decided to do a blog traffic challenge to see how many visitors I can drive to a brand new blog. Here’s the video that explains it.

So I’ve been publishing updates on Youtube and sharing my results.

But in today’s video I hit a massive milestone; 1,000+ visitors in 24 hours.

And I reckon drilling down into that would make for a pretty useful blog post.

Most of the 1,000+ visitors came as a result of a round-up post; a type of blog post that’s quick and easy to make.

You find a handful of experts in your niche, ask each of them the same question (something that helps your readers), and then publish all their answers on a single blog post.

Easy stuff, right?

What happens next is awesome.

Getting Traffic

The experts will most likely promote the article to their email list, on their blogs, on social media platforms. This is what drives the traffic to your site.

But you shouldn’t rely on experts to do all the promotion for you, you gotta get in there too and spread it.

So do email it to your list and share it on social media.

Another benefit of the pound-up post is that it also boosts your credibility and helps you to build authority in your niche.

And listen, you don’t have to approach well-known influencers, as long as the advice they give is on point. Obviously the more recognized the expert is the more traffic you’ll get, if they choose to promote the post.

Focus more on delivering high quality content to your readers, first and foremost.

Which Experts to Approach?

A cornerstone of the traffic challenge is networking and building relationships with people. Because we started out on other blogs, forums, and social media communities, we’ve already engaged with experts.

So now, asking them to contribute to the round-up post is easy.

Of course, not all will agree and that’s cool too.

You should set a deadline, but also secretly allow for some late responses.

When approaching an expert don’t fire off your question straight away, make sure they’ve given you the green light first.

Then send them your question, with the deadline.

What Question to Ask Experts?

This is really important, if you want the blog post to spread through forums and communities.

You gotta know EXACTLY what burning question your audience wants to know the answer to.

That information is lurking inside the Google Keyword Planner, on Google Trends, in the FAQ section of most forums.

When you have an idea of what to ask, get specific about it.

If you know your audience really wants to know more about SEO, don’t ask a general question like “what is your most effective SEO strategy?”

Instead, ask them something like “what’s the single most valuable SEO tool you use?”.

Now you can give your post an attractive headline; which is vital for attracting visitors.

So, these are good starting points for getting your first round-up post done and dusted. We’ll be returning to this method later on in the traffic challenge and building on what we’ve achieved here.

Hope this helps you to drive more traffic to your site.

Forum marketing brings 100 visitors a day to new blog

Back in the day, whenever that was, we used to call forum marketing a type of ‘bum marketing’. But I was never too keen on that name. It implies a blogger is desperate and destitute.

So as part of my 30 Day Traffic Challenge I decided to return to forum marketing and see if it still works.

I’ve re-discovered that it’s a smart strategy, if you do it right.

That’s because there are bigger things at play here, and there’s a much better reason to embrace it than just sending a trickle of web visitors to your blog.

There’s an opportunity to build relationships that can be mutually beneficial, later down the road.

Obviously having a passion for your blog topic is important, but more so when you’re networking on forums and marketing yourself as a high value contributor.

Read that again: Forum marketing all starts with marketing yourself first and not your blog.

Here are my results from this experiment:

Now, if you’re an introvert like me (yeah, really), then you’ll find the idea of taking about yourself a little intimidating, but I have a shortcut.

If you’re blogging about blue widgets, or whatever, instead of talking about yourself, just talk about blue widgets. Give advice to newbies who want to learn more, share what you’ve learned, put all the focus on helping people.

That’s just a cool thing to do, anyway.

But how do you get traffic from forums?

Obviously you can’t just go around spamming your link everywhere, you gotta be less aggressive.

So put your URL inside your forum signature.

Sure, some people might click on it, if they like your posts. But we wanna make sure we get maximum results here.

That’s why instead of just a website address, you’re gonna write a blistering-hot headline.

Forget about choosing the keywords.

Whaaaaa? But… but… all the SEO guru’s say…

Forget about SEO. Yup, none of that matters right now.

The other day I heard someone say “Google only loves you once everybody else does” – and I think it’s true.

So we’re not trying to cater to search engines, we’re only interested in attracting the right kind of people. And to do that, your signature headline must trigger an emotional reaction.

You’re going to provoke people into clicking it. But that doesn’t mean being offensive or rude.

It means you have to know EXACTLY what your audience wants.

When you know what that is, make sure you know how to give it to them. For extra points, let them know that you can help them get it in a new, easier, or quicker than anybody else.

Spend some time working on your signature copy and treat it like any other headline.

But how do you find forums to get involved with?

Remember I told you about boolean search strings on this post? Well, we’re gonna use different ones this time.

Again, you’ve gotta replace ‘blue widget’ with your blog topic, and in this first example we’re going to search for vBulletin forums:

inurl: blue widget boards intext: “powered by vbulletin”

And to search for forums running on Simple Machines Forum software:

inurl: blue widget boards intext: “powered by smf”

Or we could switch ‘boards’ for ‘forum’ and find even more:

inurl: blue widget forum intext: “powered by vbulletin”

And:

inurl: blue widget forum intext: “powered by smf”

You can also take these further, and swap the name of the forum software. vBulletin and Simple Machines Forum are obviously the biggest because they’re among the oldest.

But other popular forum software includes:

  • XenForo
  • phpbb
  • bbPress
  • IP Board
  • Vanilla Forums
  • MyBB

Armed with just a handful of boolean search strings you can find and get involved with amazing communities, that welcome your knowledge and your passion.

From your very first post, make it your mission to add value to the forum and to build new relationships. Because let’s face it, getting an extra 100 people a day is ok… but it’s not gonna set your world on fire. The key is to find likeminded people who share your passion and find value in your message.

How to get more “do-follow” backlinks for free

Today, in an effort to increase get at least some traffic to a new blog that I’ve just started, I decided to test blog commenting as a traffic strategy to see what happens. But something else cool happened; during the process I also figured out how to get “do-follow” backlinks, for free.

And to my surprise, its ridiculously simple.

Let me make this whole thing really easy for you.

The blog commenting thing isn’t just about the amount of traffic you get. There are bigger things at play, which I’ll get into on another post. We gotta put in the donkey work now to reap the rewards later on.

And listen, an added bonus of blog commenting is that search engines count them as a kind of vote for your site. Those valuable links are gonna benefit the search engine position of your site for years to come.

This is something I used to do way back in the early days of Web 2.0, but totally forgot about it until recently until I was reminded about it by one of my favourite bloggers, Ryan from Blogging from Paradise, who is a strong proponent of the strategy.

So I figured I’d try it out on a a brand new blog, and share what I’ve learned with you guys.

So you drive traffic like this:

You post an outstanding comment on a relevant blog in the hope that people will find it so riveting they simply must learn more about the intriguing person that posted it.

It’s a solid theory, but the actual amount of traffic you can gain is unpredictable. In most instances you’re effectively competing with other people who have the exact same idea as you, so if anything don’t become too dependant on this strategy and mix things up a bit with other sources.

But the “do-follow” backlinks are kinda nice. And even “no-follow” links are cool too, so don’t ignore them.

In either case, the quality of your comment needs to be brilliant.

So no “hey man, great post” one-liners. This means you gotta actually READ the blog post, and figure out something the author has missed, or find a unique perspective, or add something of value.

Your comment has gotta be at least a paragraph in length, and use your actual name – the aim is to be as human as possible. There’s a lotta nasty spam bots out there making life difficult for us, so raise the bar way above them. Don’t post under your brand name.

This will help the blog owner know that you’re legit.

Look to connect with blogs that SHARE THE SAME VALUES as you, instead of posting on any old site just because they’ve got buku traffic. This helps to make sure the new visitors you attract have similar values to you, so they’ll likely stick around.

How you treat the comment section of blogs is also important. You should be viewing these as small communities, and treat them as such.

This means building relationships, being respectful, and contributing something positive.

Finding Do-Follow Blogs

So how do you find do-follow blogs to comment on?

That’s the easy bit. There’s even a free tool that you can use, which I’ll tell you about in a minute.

But first, because I don’t want you to become too dependant on software or apps, I’m going to teach you how to find all the blogs you’ll ever need manually, so your education with Profit Copilot is future-proofed.

For this you’re gonna need a search engine, and the Big G will do just fine.

Here we’re gonna use a boolean search string. Sounds complicated, it’s not really, all you gotta do is copy & paste, and make a minor change to the query.

Let’s pretend that your blog is all about Blue Widgets, and you wanna find some do-follow blogs to comment on.

In that instance, you’d use this string:

Blue Widgets “Notify me of follow-up comments?”+”Submit the word you see below:”

Simple, right? There are loads of strings you can use.

To find WordPress blogs in your niche that accept comments, you’d use:

Blue Widgets “no comments posted yet”

For ExpressEngine blogs:

blue widgets “powered by expressionengine” “post a comment”

These are a great starting point, but if you want to delve deeper into the world of boolean strings, for blog commenting, then here’s the tool I mentioned earlier.

It’s a website called Drop My Link. You gotta subscribe to the mailing list to use it properly, but it seems to be run by a decent guy who isn’t trying to pitch you one crap offer after another.

You just put in a keyword or a niche, choose what kind of backlinks you’d like, and it will take you to a Google search results page of full of relevant sites that allow you to publish comments.

It’s a massive time saver.

So, to sum up, your take away should be:

  • Use boolean search strings to find blogs
  • Treat the comment section the same as any other community
  • Make high quality and positive contributions

Hopefully you now have a solid strategy you can use to get do-follow links to your blog, and a bit more traffic along the way.

How to get your traffic to spend like crazy

Today I’m gonna show you the EXACT strategy I use to introduce myself to new website visitors, turn them into email subscribers, and eventually happy students.

To help explain it in the best way that I can, I’m going to colour-code every stage of the process.

And hopefully by the end of this post you’re gonna know how to:

  • Increase your traffic
  • Build your email list faster
  • Get more students

All good?

You can watch the video above if you like, there might even be a diagram to help. Or maybe, if you’re more into all that fancy-reading stuff, there’s a blog post for the intellectuals.

But first, here’s a little refresher in what traffic temperature is, and why it matters. This important if you wanna sell stuff online.

Traffic Temperatures

  • Cold traffic = doesn’t know who you are, or anything about you
  • Warm traffic = kinda knows who you are, like what they see
  • Hot traffic = these guys buy your stuff like it’s going outta style

Funnel Stages

So we got 3 levels to work with. These just-so-happen to line up perfectly with the stages of a basic sales funnel.

  • Awareness = they read your blog for the first time
  • Acquisition = they subscribe to your email list
  • Conversion = they buy your product

Ok, now that we’ve got that outta the way, let’s get down to the nitty-gritty and make some sales.

Obviously we need a piece of killer content for every traffic type, at every stage of the funnel. How do we get that content?

Where Do You Start?

We start at the end result of what you wanna achieve. So I’m gonna assume that you’re selling products and the end result you want is a sale.

You don’t have to make any new content for this, and that means you can get more from less. Your existing content is gonna do just fine, if it’s related to information or e-learning.

This will work great with videos or ebooks, so take your product and split it up into smaller chunks.

Take one of the chunks and turn it into a lead magnet.

This makes sure that your product is highly desirable to the people who have subscribed to your list. So naturally, your sales are going to increase. KABOOM!

But wait, how are ya gonna get targeted people (people who are REALLY interested in your stuff) to subscribe to the email list?

We repeat the process, but this time with the lead magnet. So we split it up into smaller chunks and turn one of the pieces into an epic blog post.

Epic? I’ll run you through it in a second, it’s pretty easy.

But first an example is in order.

An Example

So let’s pretend your product is all about maintaining a tropical fish tank, but it can be about anything you like.

The curriculum might look like this:

  • Tank sizes
  • Pumps, filters & thermometers
  • Treatments & additives (lead magnet)
  • Fish species 

In this instance, we take the module about treatments & additives and turn it into a lead magnet.

Now that’s a fairly valuable lead magnet, right? So we repeat the process and split it up further:

  • Treatments & additives
    • Foundation powder (epic blog post)
    • Water conditioner (lead magnet)

Now we’ve got a piece of content for every stage of the funnel.

The blog post is an ideal way to pull new traffic to your site (cold), the lead magnet is great to entice people to subscribe to your list (warm), and your product is attractive enough to covert them into buyers (hot).

See how it works?

What’s happening here is this; your blog post is giving your audience absolute value up-front, for free. But it doesn’t have everything they need – if they want to ascend further and get more value from you, you’re giving them the opportunity to subscribe to your email list, where they can get more detail.

It’s important to NOT pull a bait & switch here (or anywhere else, ever).

You can now easily transition the conversation and move cold traffic from reading a blog post, to becoming a prospect, to becoming a customer. And you didn’t have to get all weird or hypey to do it.

Chances are, your subscribers will be fall over themselves to buy your product because it meets their needs perfectly.

  • Blog post – cold traffic
  • Lead magnet – warm traffic
  • Product – hot traffic

But where do you get traffic from? Here’s what’s working for me.

Oh, and I promised to show you how to make your blog posts epic.

Epic requires a bit more work, but it’s worth it. Check this out.

Bonus Tip

When it comes to the blog post it’s important that you deliver really good stuff.

Give part of the solution, a little victory that makes them wonder what kind of awesome content you’ve got for them locked away behind the scenes.

How do you make sure your blog post is the best it can be?

When you’ve got it all written out and you know it’s a good post, spend at least another hour working on it.

Add some downloadable content, or make a shareable image, or turn it into an info graphic. Do something that massively increases the value.

That’s how you take a good blog post and turn it into a great one, that encourages people to subscribe to your list, who want to become your customers.

And that, my friend, is real life alchemy.

7+ traffic sources for your blog (that aren’t Facebook)

The sky is falling! The sky is falling!

Er, probably not.

But speaking of the sky… (how’s that for a segue?)… I often look up and wonder about all those planets orbiting around distant stars. I think about how everything in nature is a series of repeating patterns, endless cycles, fractals, and spirals. Nature repeating itself over and over.

And if you’ve been around long enough in this Internet marketing stuff, then you’ll have no doubt noticed some interesting patterns of your own.

Remember when Google created the Adwords platform?

If you don’t remember, or if you weren’t involved with this thing of ours back then, let me explain.

Up until that point, if you wanted traffic to your website then you’d have to rely on search engines, keyword stuffing, forum signatures and begging other sites.

Targeted traffic wasn’t that much of a consideration because we didn’t have an easy way to get any. Oh if only we could click a few buttons and traffic would come rushing in! Google was listening and our prayers were answered.

When Adwords came along they gave us a way to beat the corrupt SEO system. We could instantly put our sites right in front of the people we wanted to reach.

And the best thing of all; it didn’t cost much.

The return on investment for a high-converting page was obscenely good.

So what went wrong?

Because the placement of the ad was determined through bidding, the more people who used the platform, the higher the cost of clicks increased. No biggie really, that’s to be expected – it’s just the market deciding what the value of a product should be, normal stuff. But because most businesses had a similar ad budget, the prices wouldn’t go crazy. So there was enough room for everybody.

But what happens when you’re no longer competing with businesses that are a similar size to yours?

Well, it wasn’t too long before the big guys got wind of things.

They came rolling along with their hundred-million dollar ad budgets. You see, no longer were they buying double-page spreads in national newspapers and glossy magazines, nope, instead they were splashing their budget all over Adwords, forcing prices up.

Regular sized businesses, and in particular bloggers and soloprenuers, just couldn’t afford to compete there any more. The price of clicks went from less than 10 cents right up to several dollars, and that pushed a lot of small businesses out.

Now, if I had to choose one word to sum up this online business thing, it’s ‘adaptation’.

Nothing stays the same online for long; we’ve all been there… if Google improves the search algorithm and your website drops to the bottom of the SERP’s.

Or if your autoresponder’s IP address gets blacklisted, and people stop receiving your emails. Or if your hosting provider says you’re using up too many resources and shuts you down.

The amount of things beyond our control is enormous, that’s why it’s important to put energy into the things you can control (like building an email list, yo).

The point is, your online business is always going to face challenges. If this stuff was super-duper-easy then everybody would be doing it.

So yep, those mega-corps can jump in and make things harder, or even make it impossible for us to use a platform, but that’s okay, we’ll adapt and recover.

But at around the same time that spending money on Adwords became a bad investment, the Facebook ads platform was starting to look like a fairly decent option.

So naturally a lot of small businesses set up shop there. And because of Facebook’s advanced data-mining capabilities that allowed us to target people in new and ridiculously accurate ways, we never looked back.

Until now, that is.

Right now Facebook is the place to advertise. It’s easy to use, its cost effective, the reporting is just outta-this-freakin’-world, and we can reach hundreds of thousands, if not even millions of people, very quickly.

But is history is about to repeat itself?

Some experts are beginning to think so, and I’ve also heard rumblings that the increasing price is starting to driving people away from the platform.

It might be just a few influencers getting jittery, or it could be an ultra-secret disinformation campaign designed to deter… oh wait, no it’s not, sorry. I do lurv a good conspiracy though.

But if things do go south then we’re gonna need a contingency plan, right? It’s a ‘hope for sunshine, plan for rain’, kinda situation.

So with that in mind, I’ve compiled a list of alternative advertising platforms, you know, just in-case (…bookmark this post, maybe?).

Bing ads

LinkedIn

Youtube

Stumbleupon

Yahoo ads

Quantcast

Yelp

Trip Advisor 

Taboola

Outbrain

Disqus

Ad Roll

Ad Blade

I might have already mentioned it in the video, but I only have experience with a handful of these and plan to test the others out in the next few months. Who knows, it might lead to a follow-up blog post, unless I’m silenced by the perpetrators of an ultra-secret disinformation campaign…

Anyway, hopefully things will stay relatively stable with Facebook for a long time to come, but either way it’s just a smart move to diversify your traffic strategy so you don’t put all your eggs in one basket.

That’s all from me, for today. Take it easy.

How profit with Facebook ads (the right way)

Have you ever tried this?

…You nervously set a spending limit of $5 per day on a Facebook ad that shamelessly proudly promotes a product?

Then, you sit back and wait for all those lovely sales to rush in.

And how’d that work out for you? Not too good, I’m gonna bet.

Does that mean Facebook is a hot steaming pile of junk? Yeah probably, but not for the reason you think.

Does it mean you need to invest MORE cash? Absolutely not! …Well, probably not.

If you wanna know how to run PROFITABLE ads on Facebook, watch my video above (there’s even snazzy diagrams and stuff) – or read on below (no snazzy diagrams).

Why don’t Your Facebook Ads Work?

Its 3am in the morning here and I’m writing this because I can’t sleep, so I’m just gonna be blunt with you, ok?

If a complete stranger walked up to you and said, “psst… I’ve got that awesome thing you like, so gimme your credit card details and you can have it” …What are you gonna say to a proposition like that? Jog-on mate before I call the cops, amirite?

And when it comes to buying stuff online, our suspicions are always gonna be naturally higher.

Sure, sure, you might get the occasional dope who’s willing to hand his credit card info to just about anybody who asks, but for most people, they need to be warmed up a little first – wined and dined before they open their wallets.

They gotta know that a) you’ve got what they need and b) you’re trustworthy

Luckily, we can use Facebook to help us achieve both of these.

Facebook Ads Prep Stuff

Before we get down and look at the nitty gritty, we gotta do some prep. The first thing you need to do is install the Facebook pixel code on your website.

It’s gonna take about 20 visitors to activate it anyway, so planning in advance is going to work in your favour here.

Next, you’ll need one piece of awesome content for a blog post.

Then, you’ll need a way to capture email addresses so you can deliver a lead magnet.

Finally, you’re gonna need a sales page.

So there’s not too much to deal with, is there:

  • Pixel code
  • Blog post
  • Lead magnet
  • Sales page

I’m betting you probably have most of this anyway.

The Meet n’ Greet

Ok, all sorted with that stuff?

Now its time to put your best foot forward and shake hands with your potential customers. This is where you create your first ad.

First ad? Oh yeah, we need about 3 of them. Or 4, if we’re being extra fancy.

Don’t worry… you know how to copy and paste, right? Right. Then you’re all good, it’s a cakewalk.

Make your first Facebook ad and advertise your blog post – AND NOTHING ELSE.

“But, but, that won’t give me any sales!”, screams your inner-voice. And you’re right. The sale comes further on down the road.

Getting To Know You…

Remember the last time you read a blog post that… *coughs* genuinely helps you out?

The next time that blogger, that company, or marketer, or whatever, has something that will help you out even more, you’re probably gonna take it, right? You’d be mad not to.

So that’s where the second Facebook ad comes in; this time it’s for your lead magnet.

With this, you’re only advertising to the people who saw your blog post – AND NOBODY ELSE.

That makes your ad incredibly targeted, and really cheap to run. That’s two awesome things right there.

Seal The Deal

Let’s pause for a second and take stock.

Here’s the sequence of events so far…

Someone on Facebook checks out your ad and reads your blog post.

They go back to Facebook and see a new ad for THE SITE THEY’VE JUST BEEN ON… wow spooky… and now that site wants to give them even more awesome stuff, for free.

Of course they’re gonna hand over their email address to get it… hey maybe this is all destiny… or something? So now they’re on your email list and you can build a relationship with them, even if they don’t buy from you today.

This is where the third ad comes in; one that shamelessly proudly promotes your product. Finally! We’re there! Now your inner-voice can chill out.

So, after delivering loads of awesome value to your prospect, showing them that you really do know what you’re talking about (and you’re not one of those fake-it-’till-you-make-it idiots), the next natural thing for them to do is to buy your product.

BOOM. Now you got a much higher conversion rate.

Yeah ok, it took a few more steps to get it, but so what; waiting an extra day for a sale is better than no sale, right?

And you’ve contributed a bunch of good stuff to your marketplace in the process.

So here’s how it all looks:

  • Facebook ad 1 -> blog post
  • Facebook ad 2 -> lead magnet
  • Facebook ad 3 -> sales page

But wait, I said 4 ads, didn’t I?

The Extra Fancy Bonus Tip

If you’re totally new to Facebook ads, this is gonna blow your freakin’ mind.

Otherwise, it’s a bit meh.

That Facebook pixel can do some pretty advanced marketing though.

Ever hear of ‘cart abandonment’? Its when a potential buyer gets so, so, so close to buying but decides to ditch it at the checkout.

Maybe they got distracted or called away, or changed their mind, whatever, who knows. But with Facebook ads (and the right shopping cart) you can remind them about your offer and entice them back into the sales process.

So for this ad, you might wanna say something like “hey man I noticed you were about to pull the trigger on this, but for whatever reason you didn’t get round to it. So here’s a 5% discount that’s valid for the next 20 minutes.”

For the love of all that is good and holy… listen, don’t just copypasta my ad copy. But do look at the last sentence because it uses a one time offer combined with urgency; a couple of powerful sales motivators.

Personally, I’m not too keen on offering a discount because I think it’s kinda disloyal to the people who do buy the first time, but hey whatever, I’m just here to show you what your options are.

Now you’ve got a solid plan that will make your Facebook ads waaaaaay more effective.

Ok, so, all good? Learned some fairly decent stuff today? Well, guess what! I’ve got even more fairly decent stuff for you on my mailing list over here (you’re already here so you might as well take a look).

I’m gonna call it a day for the moment, hope you got something useful from this post and use it to make more moolah. Adios!