Traffic Source: 11 Million Active Users

Traffic Source: 11 Million Active Users

Traffic Source: 11 Million Active Users

Today is Traffic Tuesday and I’m going to show you a platform that has got 11 million active users that you can tap into for free traffic and free backlinks.

This is a really easy way you can drive traffic to your website.

There’s no theory here, it’s all hands on, actionable stuff that you can do today.

I’m talking about a little-known platform that has millions of visitors, so it is a superb source of traffic.

And there’s a wide variety of niches on there – so no matter what type of business you’re involved with you will find your market.

It’s a platform that’s been specifically designed for professionals and content creators.

It allows us to showcase the stuff that we create and allows us to network with the people who we share the same interests and passions with.

And reports suggest that it even outperforms LinkedIn Pulse.

The website I’m talking about it’s called BeBee.com and it allows you to join groups (or hives) and promote your content.

Here’s how it works:

When you sign up you’ll be asked to join a few hives that interest you.

And then once you’re all set up you can hit the ‘producer’ tab and then publish content on the platform.

You can promote your content in up to three hives instantaneously.

Some of these hives have thousands of members and they’re very active.

Also, that content is indexed by Google so remember to SEO it just like you would any other piece of content.

And this means you can include backlinks to your website – although they are no-follow, but they are still valuable nonetheless.

This platform is also a great source for content curation, if you’re just looking for some inspiration for your latest blog post.

You can also create your own hives, which means you can build your own following.

And of course you can network with thought leaders influencers and build up your network by producing good content, sharing good ideas and being a decent member of the community.

So there you go, that’s an easy to use source of traffic and way to get backlinks that anyone can use.

Secret Traffic Source: 50 Million Visitors Per Month

Secret Traffic Source: 50 Million Visitors Per Month

Secret Traffic Source: 50 Million Visitors Per Month

It’s Traffic Tuesday and today I’m going to show you a traffic source that gets between 50 million and 100 million unique visitors each month.

And I’m going to show you how you can put your content in front of those people.

This is one of the most trusted websites online, but it’s also one of the most under-used for traffic generation.

It’s a website that has around 172 niche-specific communities, so you’ve got things from photography, to travel to physical fitness, to coffee, etc.

And unsurprisingly there’s an abundance of tech related communities on this site.

But don’t let that intimidate you, there is something for everybody here and when you find your audience it can be a great source of traffic.

Getting Traffic From Stack Exchange

The website I’m talking about is called StackExchange.com.

This actually started as a single Question and Answers website called Stack Overflow – it was originally for computer programmers and techie people.

But the company has expanded and they now welcome discussions about a wide variety of topics and interests, which is great for us because we can go there add value and promote our content – in an ethical way.

The website itself works in a similar way to other Question and Answers websites, like Yahoo Answers and Quora.

But the main difference with Stack Exchange is the expectations of the community is high.

The Stack Exchange Community

The community expects a detailed and specific answer to their questions.

That means you should only answer questions that you absolutely know the answer to, when you use this strategy for traffic generation.

And as usual, give as much value as you can – become a valuable member of the community and actually help people.

Then use your content as a resource that you can refer people to if they want to delve even further into the topic that they’re talking about.

And of course standard rules apply with this kind of thing; add value up front, become a solid member of the community and only promote your content when it feels natural to do so.

Final Thoughts

Don’t force promotion and obviously you know that spamming isn’t cool either.

Just link to your content whenever it feels like it belongs in the discussion.

And once you’ve got rolling inside the communities you can use this as a pretty solid traffic generation strategy, when you mix in other resources along side your own.

It’s a high traffic website and it’s full of opportunity, I think the top answer on the website has got a million views, so there’s potential for a lot of traffic if you’re willing to help your audience first.

Marketing on Slack

The Traffic Source Nobody is Talking About: Marketing on Slack

Marketing on Slack

Today is Traffic Tuesday – the best day of the week because I get to share some awesome traffic generation strategies with you.

I’m going to show you a little known traffic generation strategy and this is really top secret stuff.

It’s a completely underused strategy that nobody is talking about.

I don’t think I’ve ever seen anyone share this stuff before.

And it’s really great for quick bursts of traffic to your website, so if you’ve just published a new post and you want an influx of traffic straight away this is the strategy to use.

We’re going to use Slack communities to drive traffic to our websites.

What Is Slack?

Slack, if you’re not aware of it, is a chat tool for teams that allows collaboration between similar minded people.

Some of the communities on Slack have thousands of members, with hundreds of people active at any one time.

And what’s more is, Slack is fully searchable.

That means anything that you contribute now will be accessible long after you posted it, and it will be found by future users.

Using this strategy you’re going to get an initial burst of traffic, and then you will get a steady trickle in the following days and weeks and months to come.

Slack is primarily for creating your own channels and inviting people to your specific channel so you can collaborate on projects together, but today we’re going to join other people’s channels and add value to them.

How To Do Marketing on Slack

Slack Communities

We need to find relevant Slack channels that we can add value to.

To find the right channels to join we can go to a website called SlowFile.

And then choose from a wide variety of niches, they’ve got practically everything covered.

Then take a look through the channels choose one that you’d like to join and request an invite.

Invite Slack Group

Then you’ll be able to join that community and add value to the group very quickly.

Along side the valuable and insightful contributions that you make, you will have an opportunity to promote your stuff too.

But before you go ahead and start contributing, I’ve got points for you to consider.

Best Practices for Marketing on Slack

Take the time to get to know the communities first, before you start promoting your content.

Answer questions and provide helpful insights, and don’t spam the group.

A good approach is to use your content as a way to deliver additional information to people who need help. Think of your content as a resource people can go to for more detail on a topic.

So provide helpful answers in the chat. and then say something like “if you want more information about this, I have a blog post you can read here”.

And that is a very effective, and ethical way to drive traffic to your website.

As you can see, it’s really easy to do anyone can use this to drive traffic to the website.

Final Thoughts About Slack Marketing

Remember you don’t have to join just one community, you can join multiple groups to promote and deliver value across a bunch different groups.

In fact, each community has its own channels within that group, so you have almost unlimited potential here.

It’s an amazing way to drive traffic to your website, if you are prepared to spend the time to get to know the community first. Don’t just see it as a way to get traffic for free without giving anything first – you have to give genuine value too.

The results you get from one channel on one group might not set your world on fire, but imagine if you joined 5 groups and applied this strategy.

I mean, the marketing section alone has got 50 groups available, with hundreds of channels to join.

So you can see how you can quickly drive large volumes of traffic to your website using this strategy.

And its so simple that anyone can do it.

How to Share Content with Millions of People

How to Share Content with Millions of People

How to Share you Content with Millions of People
How to Share you Content with Millions of People

Today is traffic Tuesday and I’m going to show you how you can literally put your content in front of millions of eyeballs.

This is really easy, it’s really simple and anyone can do this.

It’s the best day of the week because I get to show you some awesome traffic strategies to help you grow your website and grow your business.

This is an incredibly powerful strategy, and it’s one that I have just recently discovered myself, so I thought I had to share it with you.

Works for Every Niche

Now, it doesn’t matter what your niche is, you’re going to discover channels that have millions of views and are relevant to your niche.

These high traffic channels are the perfect place to put your content on.

For example, the DIY channel has 2 million views, e-learning has 3 million views, the health channel has 6 million views, and the gaming channel has 8 million views.

And that’s just the very tip of the iceberg.

As you can see, we’re dealing with popular sources of traffic.

That means you can drive large volumes of traffic to your website for free.

It’s a website called Scoop.it and it’s a content curation platform.

Expert Content Curation

Industry experts and authority figures use this from almost every niche you can image, and they share the best content from their niches.

Scoop.it allows you to put your content in front of those experts for them to share. This is content curation.

Some channels have massive followings and anyone can create their own channel.

The digital marketing channel alone has almost 3 million views, so that’s a substantial amount of people who crave that type of content.

I’m going to show you how to use Scoop.it to drive traffic to your website.

Today you’ll learn how to publish your content on there, I’ll also show you how to save time by publishing your content across multiple social media platforms with one click, and I’ll also show you exactly how to put your content in front of the biggest names on the platform.

So by the end of this post you’ll know exactly how to drive large volumes of traffic to your website and I’m going to show you how to do it for free, providing that you have awesome content to begin with.

So let’s head over to Scoop.it and create a free account.

Sharing Your First Scoop

Once you’ve chosen unique and added a few keywords you can then add your first scoop.

Its real easy; just paste in a link to some of your content and click the button.

Now it’s going to take a few seconds for the platform to retrieve your content but another powerful feature allows you to publish to multiple social media profiles at once.

You can choose which social media accounts you want to publish your content on, all at the same time.

So you can choose a Facebook profile, Facebook pages, your Twitter account, Google Plus, LinkedIn, Pinterest, Tumblr, Buffer and I think there’s a few more too.

So how do you put your content in front of the popular experts and authority figures in your niche?

Sharing with Experts

Again this is ridiculously easy.

First of all, you’ll want to choose a high-traffic channel relevant to your niche.

On that channel scroll down to find people who are publishing frequently and have a look at their profile.

On their profile you can see the channels that they have created.

Choose a relevant channel with a large following, and at the top of the page you will see a ‘suggest’ field.

Paste a link to your content in there and then hit the button.

Now your chosen expert will see your suggestion, and they might share it with their audience if its good enough.

And the great thing about this; when they share your content, their followers also tend to share that piece of content across their platforms too.

This is a really good way to go viral in your niche.

Best Practices

Obviously this is a powerful strategy that’s easy to use and anyone can do.

But before you run off to start promoting your content, let me give you some points to consider.

This is going to make sure that get you the best results.

First of all; only share high value content that is relevant to the channels you contribute to.

Make sure that your content is absolutely shareable, that its top-notch and it’s something that people really do want to read or it solves a specific problem.

Then be consistent.

You have to have a regular curation schedule.

So bring this into your marketing mix and make it part of your daily or weekly routine.

And then finally add unique insights to your Scoops, and SEO them.

Google can pick on this content too, so add a piece of original content in there and make sure that you SEO it just like you would with any other piece of content.

And remember, this is simple – so anyone can do it, and you can do this too.

Now there’s nothing stopping you from driving large volumes of traffic to your website for free and by the end of the day you could be seeing amazing results from this strategy.

Traffic case study

Case Study: New Site Gets 50,000 Page Views For Free

Today is Traffic Tuesday and I’m gonna show you how one website manages to get 50,000 page views for free in just four months.

I love Traffic Tuesday – it’s always the best day of the week because I get to show you how to drive large volumes of traffic to your website, usually for free.

The End Result of Today’s Strategy

This week I’m going to show you how a website called iNet Solutions got over 50,000 page views in heir first four months – and they did it for free.

Then I’m going to show you how fellow blogger Matthew Woodward made over $9,000 in a single month as a result of the extra traffic he received using this exact method.

So its pretty clear that this stuff works and you can do it too.

Anyone can do this stuff – you just have to have a bit of discipline to actually do the work.

For this we’re going to use an app called BuzzBundle, and it’s more powerful than HootSuite.

Traffic from BuzzBundle

The BuzzBundle app does pretty much everything you need for social media management, but I just wish it had Instagram integration and that would make it absolutely perfect.

However, it still fills a lot of the gaps that HootSuite misses and it does work in a very similar way, with added Oomph.

HootSuite is really good for keeping an eye on mentions of your brand, but BuzzBundle lets you eavesdrop on conversations and then take part in them.

It generates an activity feed for your specific niche, based on the keywords that you choose.

Because it allows you to get involved in the conversation in this way you can promote your own content as a result.

It finds the conversations that are happening in your niche; across forums, blogs, Q&A sites, on YouTube and of course on social media sites.

It basically grabs all the relevant conversations that are happening around the web, compiles them all together, puts them right in front of you and allows you to engage and take part.

So it is pretty powerful stuff.

Now when it comes to getting traffic you’re going to have to do a bit of self-promotion and that is unavoidable.

But I’ve got a strategy for you that will allow you to promote yourself in a really cool ethical way that helps the people in your niche.

Traffic from Self-promotion

The strategy is to put your content in front of the people who need it most.

Ok that’s just common sense, right?

But I’m constantly amazed by how many people screw this up.

So put your content in front of the people who really crave that information.

Once you have each channel figured out, you’re contributing value content, you can promote yourself if each piece of content that you promote helps your audience out more than it helps you.

Let me say that again.

You can promote content as long as it helps your audience more than it helps you.

So if the payoff for your audience is bigger than the clicks you get, then I believe you are putting your audience’s needs first.

50,000 Page View Case Study

So how did iNet Solutions grow their website to 50,000 pages views in the first four months?

They did this by increasing the number of channels they were using on the BuzzBundle app.

But most importantly, and this is really key to it, they started building an email list.

They funnelled the traffic they were receiving from BuzzBundle into their own email list.

And that is how you grow a large following online – you capture the traffic and then you can share your content over and over again.

Email marketing works because it draws in the people who are the most engaged and the most likely to buy from you, the most likely to share your content and the most likely to  take part in discussions around your content.

$9,511.93 in a Month Case Study

Earlier I mentioned that Matthew Woodward made almost $10,000 in a month using this exact strategy.

So how did he do it?

Using BuzzBundle he continuously added more keywords to the app and then he funnelled all that traffic into an email list.

He built an email list around that traffic and then he monetised by promoting affiliate offers to them.

This simple strategy allowed him to make over $9,000 in just one month using.

Final Thoughts

So with all that in mind BuzzBundle might be worth having a look, at even if you use it HootSuite.

But listen, it is expensive.

They do have a free version available for the first 15 days, and then it limits the amount of conversation that you have access to, down to 30%.

Even with that 30% you can still generate huge volumes of traffic to your website for free.

So that means anyone can do this.

It’s my opinion that you shouldn’t use BuzzBundle exclusively, equally you shouldn’t use HootSuite exclusively either.

I think you need a mix of both – we have a wide variety of tools that will help us out in every situation so add this to your marketing mix.

Maybe use it alongside HootSuite or Buffer and use it to take part in conversations around the web; blog posts, forums, Q&A sites, and on YouTube.

Ultimately we need a wide spread of traffic sources to really profit and grow online.

So there you go, you can do this too. Getting traffic is the easy bit, the difficult bit is converting it into sales but that’s for another time.

App Sends 3,000 Visitors a Day

This App Sends 3,000 Visitors a Day

Which platform is rapidly becoming one of the biggest sources of traffic, behind
Google Facebook and Twitter?

Today is traffic Tuesday and I’m going to give you a really easy to use traffic source.

I’m talking about an app called Flipboard.

This is a content discovery platform for iOS and Android.

It aggregates content from around the web, so left to its own devices it creates this mishmash of different content, but it can be niche-specific too – which is really useful to us.

The platform has around 100 million users so there’s a lot of potential for us to take advantage of that traffic.

How to get Traffic from FlipBoard

But how do you do that?

You can put your content in front of people by creating what’s a FlipBoard Magazine and add your content to it.

So what kind of results can you expect from FlipBoard?

Obviously it varies from website to website and from niche to nature – there are just too many variables to give an accurate answer.

But the Shout Me Loud website reported that they’ve received an extra 3,000 visitors in a day from Flipboard.

And Time Inc UK have reported that FlipBoard is now the fourth biggest source of traffic referral that they receive, and that comes behind Google Facebook and Twitter.

This is a platform that we need to be aware of, and we need to bring it into our marketing mix.

How do you take advantage of all that traffic?

It’s really easy.

Shout Me Loud seem to have mastered the platform, so let’s take a lesson from them.

Tips for Best Results

Just like 99% of best practices with content marketing, it’s probably best to share evergreen content.

When you share evergreen content, it’s always going to be relevant to new readers who discover your FlipBoard Magazine.

It’s also advisable to follow the recognised authority figures in your industry.

These are the people most likely to create and share the highest quality content in any given niche.

Also get involved with the community.

Take part in discussions; comment on other people’s content and comment on your own, ask questions and try to encourage discussion on your shares. Become an asset to the community.

And then finally keep an eye on your analytics.

FlipBoard provides us with some pretty good statistics and analytics to help us find out what’s working.

So monitor your stats and do more of that’s working.

There you go for today, its pretty easy traffic strategy that anyone can do.

How to Grow an Audience Online

How to Grow an Audience Online

Today I’m going to show you how you can grow a large audience online this is really simple to do anyone can do it you can do it too.

But listen, it takes time, a bit of discipline and you need a strategy to make it work.

Does it Work?

I use this strategy myself and it’s a long term one – there are no quick results.

In the past I’ve used this to grow a large following online; 4 million hits per month to a hobby website.

And that was before the age of social media, I didn’t use paid traffic,  I didn’t have an email list, and I didn’t leverage contacts in the industry.

Eventually that website even got its own TV show the UK as a result.

So this strategy works.

Two Types of Content

I managed to grow a large following by focusing on just one thing; publishing content.

This is incredibly powerful it is a very valuable strategy and this will be responsible for the exponential growth of your website.

And the content I’m talking about falls into two categories; evergreen and topical.

Evergreen Content

Evergreen content that includes; how-to posts, helpful articles that teach a new skill or solves a problem.

Its content that delivers results and is usually transitional in nature.

Evergreen content usually receives more traffic over time.

Topical Content

And then we’ve got topical content and that includes; news, trends, the latest research and statistics.

Topical content usually receives a higher traffic spike initially, then it tails off and gets less overtime.

Evergreen Content is Better

You need a mix of both content types but if you were to focus most of your time and your energy on one type of content then it has to be evergreen content.

This is what is going to grow your website.

Evergreen content is the most important because it compounds over time.

This means your domain authority will increase, and ultimately more traffic will come to your website.

Evergreen content lasts forever, and that means you will get free traffic forever.

Not only that, but when you produce evergreen content, your traffic increases month after month.

The content you create, the more traffic you get.

Kam Jennings has a really cool analogy about this.

He describes content as a fishing line.

The more lines you’ve got out there, the more fish you catch.

That’s why evergreen content creates exponential growth.

And there’s actually a formula for it, the Genius Types website experiences 44% growth every single month as a result of evergreen content.

Ao evergreen content is obviously the way to go, right?

But how do you create it and how can you add evergreen content to your own website?

I’m going to give you the strategy.

How to Make Evergreen Content

The first thing that you need to do is focus on is the publishing schedule.

And the second thing you need to do is focus on the type of keywords you target.

Ao let’s go through this in more detail.

Your Schedule

Think about your schedule; set at least one day a month, or for a night, or a week – whatever your schedule is, you gotta stick to that and create at least one piece of high-value content.

High Value Content

To make high quality content you gotta take a real deep dive into the topic.

Leave no stone unturned and give your audience everything they need to know.

Help them take action, so they can just go ahead and get the results they want.

Publishing according to your schedule is important, keeping consistency is vital here.

But not only for your visitors – consistency helps you grow a following, but it’s also important for the search engines, so they can view you as a trusted source.

When search engines view your website as reliable source they will crawl your site more frequently and you will be seen as an authority site.

Your Keywords

Once you’ve got your schedule sorted out the second thing that you need to focus on is choosing the right keywords.

I would encourage you to focus on long tail keywords.

Get really specific here, keep the keywords tight – avoid general and broad keywords.

Long tail keywords will bring more traffic to your site and it also means less competition for you.

This way you’re going to attract the right kind of traffic to your website.

This will be the people who know exactly what they’re looking for, and when you attract people who know what they want, it’s easier to deliver more value to them and bring them further into your marketing funnel.

Final Thoughts

So there you go, this is really simple stuff, right?

But it’s also incredibly powerful.

And anyone can do this, you can do this too.

It just takes time, discipline and a little bit of strategy.

Website Outreach Strategy

Website Outreach Strategy: Almost 1,000 Visitors a day for Free

Today I’m going to show you how I got almost 1,000 visitors per day, for free, to a brand new website.

This is a really cool and laid back strategy that you can use to drive serious amounts of traffic to your website.

You can just have to copy me.

I’m going to show you the actual results, you’re going to see inside Google Analytics.

And then I’m going to show you step by step how you can do it too.

So you’re going to get outstanding results.

This traffic strategy is based on outreach.

We’re going to approach bloggers and influencers, the people who share the same kind of content that we create.

Traffic Results from Outreach

But before I show you how to do it let’s have a look at the stats:

This is a look inside my Google Analytics account.

On the very first day we have zero traffic.

The second day again we have zero traffic.

But on the third day we get around 500 visitors to the website – from nothing.

Then on the fourth day we go over 750 visitors.

And then on the fifth day it starts to decline.

The traffic begins to increases slightly because I’m refining the process, and then towards the end of the fortnight we have a big spike in traffic.

Almost 1,500 visitors come to the website in a single day.

I’m starting to hit the right frequency that makes this strategy work.

We have some pretty amazing results, considering that this is a brand new website.

It’s becoming a consistent and predictable strategy to generate traffic.

There’s around 700 visitors per day to the website, without breaking a sweat.

And some days we’ve doubled that.

So how can you do this too?

It’s really easy.

What’s the Outreach Strategy?

What usually happens after you write your blog post?

You publish it and then you try and promote it, right?

Well, for this strategy to work best, I’m going to ask you to hold-off doing that just yet.

If you’re writing a blog post at the moment then resist publishing it for a few days.

But listen, I gotta warn you; it has to be a really good post to make this work.

Instead of publishing it, you find influencers and bloggers that have tweeted similar types of content to the one you’ve just created.

Then you send them an email telling them how much you loved the content that they shared – but don’t be over-the-top about it, just tell me that you found it very useful.

Next, mention that you have something similar coming out in a few days, and ask them if they would like to see it when it’s published.

Now, because they’ve already shared a similar piece of content, you know that they ARE interested in the type of content you are creating.

That means you now have a high probability that they will; firstly, read the email, and then secondly, get back in touch with you agreeing to look at your article.

Resources:

Additional Outreach Considerations

It’s important to note that you’re not asking them to promote you.

You’re not being over-the-top smarmy and you’re not being pushy.

And most importantly you’re being personal – so you’re not spamming a whole bunch of influencers or bloggers.

You’ve been very personable, professional and approached them as an individual.

So when you publish your article, just send them the link.

If it’s a good piece of content then there’s a strong possibility of them promoting it for you, because they’ve done that in the past with other strong pieces of content.

Anyone can use this little strategy to drive serious amounts of traffic to their website, and you can do this too.

It’s really simple and it will take you maybe a minute or two to write and send the email.

And the potential rewards are enormous.

Pretty cool, right?

I’ve given you an actionable strategy, that is proven to work.

More Traffic from Guest Blogging

Get 78% More Traffic from Guest Blogging

Today is traffic Tuesday and I’m going to give you a tip that you can use to get 78% more traffic from guest blogging.

This is a really nice twist.

The Problem with Guest Blogging

Now the problem with guest blogging is that because you will typically have a whole heap of really useful content on the article, the link to your website is at the bottom.

In most cases you’ll be given and author box and that’s where you have a link to your website.

The issue is that fewer people click on that link because it’s e fewer people will make it to the bottom of the article and even the ones that do might be less inclined to click.

If your article is transformational in nature, or it provides actionable tips, then your audience will go and take action and implement your advice.

So these kind of links aren’t very effective for generating traffic.

And also according to some patents, Google considers links that are higher on the page a lot more valuable than links that are lower.

What’s the solution?

Obviously you gotta move the link to the top of the page, or even the middle of the page will do.

You gotta get in front of people and Google will view that as a more valuable link, too.

But of course when you do that there’s always going to be a danger that a link to your website is just going to look out of place.

There’s also a risk that it’s going to look spammy.

Resources:

How to Avoid Spammy Links

To avoid that you have to make sure that the link is contextual, there has some editorial merit for it being there.

So instead of linking directly to your home page, you might want to link to an individual blog post on your website instead.

If you’re guest posting on other people’s blogs then there’s a high probability that you have covered that topic on your own site as well, so you shouldn’t be short on content to promote.

A good way to do this could be; add a new ‘resource’ section underneath each subheading.

The new section might contain two three links to high quality resources for that specific topic.

For example, if you’re writing a guest post about mobile phones then one of your subheadings is about the latest iPhone, and another subheading might be about Android.

You deliver value in each paragraph and then include a short list of helpful resources in each section, one list for iPhone and the other for Android.

If you still need another example, take a look at this very post.

Resources:

Go Easy with Your links

It’s important that you don’t overdo it – only link to your site once, and then in the author bio you might want to link to your social media profile.

You can also improve on this strategy a little bit too.

Instead of just linking to random sites that you might find during your research, you could also link to other guest articles that you’ve written.

This is a white-hat tiered link building strategy.

It’s completely ethical, it’s all good with Google and the chances of that becoming a black-hat strategy is pretty slim. Everything on the page, all the links have solid editorial merit.

Ultimately this is how you can add more value to the niche, how you can get more traffic to your website, and get more link juice to your website so you increase your position in the SERPs.

You’re creating content in a way that benefits you, it benefits the websites that you guest post on – so you become a valuable asset to them, and it also helps the people who consume your content.

It’s a win-win-win for everybody.

Resources:

Get Instant Traffic with the Media Buy Sales Funnel

I’m gonna show you how to get instant traffic to your website and then I’m going to show you how you can capitalise on that traffic by using the correct type of sales funnel.

Today is all about media buying.

There’s a lot to learn so I’m going to simplify it and make it really easy to understand.

3 Columns of Paid Traffic

When it comes to paid traffic sources we’ve got really three main contenders:

  • Facebook Ads
  • Solo Ads
  • Media Buys

When you first starting out with digital marketing (if you’ve been around a while then you’ll have experienced this), it’s tempting to try lots of different traffic sources but that’s not the best approach.

For best results, you’d usually start using one of these columns until you gain mastery in it before moving on to the next one.

Facebook Ads

Most people will start with Facebook Ads because when it comes to targeting, it’s precise and it’s still the best option for paid traffic, but you do pay for it – the clicks are expensive and that is only going to increase in time.

Solo Ads

Then secondly we’ve got solo ads and these are really good if you want to build your own email list.

The traffic that you get is still targeted, but it’s not quite as targeted as Facebook.

You will be able to target the people who are generally interested in your niche but of course you won’t be able to drill down and target if those sub-interests.

Media Buys

And then, the third column that we’ve got are media buys.

This tends to be mass market so it’s less targeted and you have to try to appeal to wider interests.

When it comes to media buys you really want to use top of the funnel content – and I’ll show you how to do that in a second.

But first what is media buying, exactly?

What is Media Buying?

We use native advertising networks to buy space on other websites, blogs and news websites.

On sites that offer media buys, there’s a little section at the bottom of each article – and you’ve probably already seen them before.

When you scroll down to the bottom of an article you’ll see a section that looks like content on that website, but in fact it leads to a third party website.

Most major-league websites sell media buying space, like most big news organisations and high-traffic sites.

There are a whole heap of companies like that provide media buying space on high profile websites; Outbrain and Taboola are the most recognise but if you type ‘native advertising network’ into Google then you’ll find a lot of companies that allow you to buy advertising space fairly cheap.

Once you’re all set up, you’ll need a way to profit from all that traffic.

The Media Buy Funnel

I’m going to talk you through the media buying funnel.

As I mentioned, you’ll want to use your top of your funnel content when using this strategy.

A typical funnel will work like this:

media buy sales funnel

In this example, you’ll have an article on, say Fox News, and at the bottom of the article you’ll have the media buy sections that link to your website.

A visitor lands on your site, they read your blog post and from there you can direct them to your sales page.

That is a basic funnel for media buying.

The reason you have your a piece of content in the middle between Fox News and your sales is because if there are any problems with your offer there is no comeback Fox.

All they have done is send traffic to your piece of content – and the selling takes place another step away from Fox.

But we can improve this media buy sales funnel little bit:

media buy sales funnel

So what we might do is; when you advertise on Fox News or equivalent, you drive traffic to your piece of content and actually inside the blog post you have some way they can subscribe to your email list.

Maybe in this example you’re going to use a content upgrade.

Then immediately, as soon as a visitor subscribes to your email list, you present them with a one-time offer.

And then your core offer.

That is a more sensible way of doing things.

This way you’re a capturing them as a lead, instead of asking them to buy from you just once.

So now that they are on your email list, if they don’t buy your one-time offer or your core product, then you can send them into nurture sequence where you can send regular emails, begin to warm them up, and then start selling to them again once they’ve got to know you a little bit better.

Media Buy Tips

There are a few things to remember when using media buys.

They won’t accept straight adverts or squeeze pages so you have to send the traffic to a good piece of content.

So don’t do the selling on that page, use it as a way to warm up the traffic – maybe make them aware of a problem or give them some actionable steps.

Don’t give them everything on this page, provide just enough info to whet their appetite.

And then tell them how they can get more of your content, use that as a way to get them onto your email list.

So obviously you’ll need a blog for this.

If you’ve been following my videos and my podcast and blog posts, you’ll know that for a long time now I have been encouraging people to start their own blog.

This is one of the main reasons why.

The Future of Advertising

I believe this kind of marketing is going to be the future of advertising.

Using top of the funnel content to deliver value to your audience, to warm them up and bring them further into the sales experience is the way to go.

Delivering absolutely value upfront, even before asking your visitors to take action (such as subscribing to your email list or buying your product), helps the sales process feel like a natural evolution instead of forced.

If you haven’t done it yet, go set a blog set up in anticipation, and preparation, for the new way to promote offers.

It’s probably going to come a lot sooner than you expect, because at some point in the very near future it will be expected that you promote your content first, instead of your offer.

Limitations of Media Buying

Secondly, remember that with media buying you have access to a mass market.

That means you’ve got very limited targeting.

Industries like weight loss, financial services, and dating tend to work really well, but don’t let that limit you or stop you from trying things out.

You can have success in other niches, but you’ll need strong copy and your headline is gonna have to be killer.

When you have all these things in place, content that delivers value, and a funnel that’s ready to capitalise on the incoming traffic, you can profit from it very quickly.

But just like everything else, it takes time to figure things out probably and to become a master at it.

You’re gonna have to test, tweak, and fine-tune it as you.

If you don’t get the results you want then change it and try something else.

Imagine the process like trying to tune in a radio.

You’re trying to find the right signal, and when you hit on something you’ll start getting the results that you deserve.

I’m gonna leave it there for today, if you’ve found this useful then share it with your network.

Website Traffic Checklist

Website Traffic Checklist – 9 ways to get ore Website Traffic

TodayI’m going to give you a checklist that you can use to drive more traffic to your website.

There are about 8 or 9 key points that I want to cover, so let’s go through them.

Email Your List

The first tip, and we will cycle back to this at the very end, once you have created a piece of content send it to your email list.

Do this first because email lists have, on average, a 30% open rate.

Now compare that to social media which gets just 3%,  it’s a no-brainer, so email your list before you post on social media.

And that 3% engagement rate from social media is dropping each year thanks to algorithm changes.

Which brings us to the second point.

Share on Social Media

Obviously it’s important to post on social media, but here’s the thing; make sure that you’re sharing each piece of content not only once, but multiple times across multiple networks.

This is vital for social media success.

You have to decide on a schedule and a frequency for each piece of content and make sure that it’s being shared over and over again.

I’m not talking about sharing your piece of content once, and then a few minutes later posting it again, and again, on the same network. Otherwise it’s just spam.

You gotta spread it out over the course of a few days and make sure that each piece of your content gets promoted multiple times on multiple platforms.

Outreach

And then next we have outreach and I’m not talking about just emailing random webmasters, or influencers.

I’m talking about using a specific, laser targeted approach to maximise your results from outreach.

For example, you might mention people in your posts.

Or you might have the top 10 best software.

I which case, you might want to reach out to the people or companies that you’ve mentioned in your posts.

Drop them a quick email to say how much you enjoy the product, or what they contribute to your niche and include the link to where you featured them.

It’s important that you don’t ask them for anything in return at this point.

I know how tempting it is to ask them to share it with their followers, but I urge you to not do that.

Instead just tell them what you’ve done for them and then let them make up their own mind.

This will allow you to establish a good foundation that a relationship that can be built up upon over time.

Remember to only promote people and businesses that share same values as you and your audience,

That way, you’re not just approaching people because they have a big following, and instead you’re approaching people that share the same values and ethics as you.

So should any cross-promotion occur from that, you’ll almost be guaranteed to reach the right kind of audience.

Community Contributions

Then the next thing that I’d like you to do is make community contributions where you’re allowed to.

So post on forums, Facebook groups, and other communities that allow promotion.

I’m actually going to give you a guide in the next week or two about using Facebook groups for traffic and go into detail.

Again don’t go around spamming – and I’m sure you wouldn’t do that.

Guest Blogging

And then we have guest blogging.

So instead of just emailing a bunch of websites with a generic pitch, you have find areas where you can add value.

Try to find what’s missing and then tailor your pitch to that individual website.

Make sure that you can fill in those gaps and become an asset to that website and that community.

Content Syndication

The next one that I’ve got for you is content syndication.

This is where you republish your content on other websites.

Which websites? Well, you can approach news websites, you can approach other blogs, and one tactic that I found really effective is approaching podcasts and radio shows.

Every day I send some of my content to radio shows and podcasts. They report on my content and they will often recommend my websites as sources.

Press Releases

What you got to do is take something that is newsworthy, something that’s relevant and then put your unique spin on it.

Write why it’s an important development for your industry, and submit that as a press release.

Avoid the temptation to become overtly promotional or make it as an obvious attempt to drive traffic to your website.

Instead see it as an opportunity to increase the awareness of your brand.

One tactic could be; take a piece of relevant news and report about it in a way that makes it important to your industry, and then quote yourself in the article, with a little mention of your website.

Content Repurposing

Next on the list is content repurposing.

This is different to content syndication because you’re changing the format of the content.

This is something that I am doing at the moment and I am seeing pretty good results from it.

You will typically have at least three columns in your content marketing strategy.

The first one could be a blog post, then you take that content you turn it into a video, and then you take the audio from the video and turn it into a podcast.

You can also throw in other things like ‘click to Tweet’ quotes and infographics.

Repurposing your content into other formats will give you a much wider reach as it becomes available on more platforms.

Retargeting

And then the last one I’ve got for you ties directly into the first tip.

This is a specific type of advertising called retargeting.

You create a retargeting campaign designed specifically for the people who have already viewed your website.

Because they’ve already become aware of your brand in some way, they are easier to follow-up with and it’s easier to pull them deeper into your sales funnel through your email list.

So you might want to advertise your lead magnet at this stage, build your email list, and then that allows you to mail every piece of content to your subscribers.

I’m going to leave it there for today, if you’ve found this useful then share it with others who might benefit.

Get Free Traffic from Social Media

Today I’m going to tell you about a tool that you can use to drive free traffic to your website, and help you build a following on social media.

I’m talking about a free tool called DrumUp it lets you post to your social media profiles automatically.

And it does a bit more than that too.

Easy Content Curation

I have no relationship with this platform and I’m not being paid to endorse this.

It’s a tool that I’ve recently discovered and I thought I would share it with you guys too because I think it’s going to benefit you.

It’s easy to set up, I just had to connect it to Facebook and to Twitter – and that was a one-click process.

Then I put in a few keywords like ‘digital marketing’ and ‘copywriting’ and now when I login it brings back a whole heap of content that I can share with my audience.

This is called content curation and it does it beautifully.

I can schedule posts on both Twitter on Facebook at the same time, in one click.

But it does something else too which is really cool.

Drive Traffic For Free

They have a feature that lets you compose a new post and share your own content – just like we would in any social media platform but on DrumUp we have something really interesting; it’s called Repeat Post.

You can make DrumUp re-post your content multiple times, as often as you like.

So for example, you could schedule the same post to be shared every seven days, or every two days, or how often you want and the posting will just run on autopilot and drive traffic to your websites.

And because you’re scheduling relevant information to be shared with your audience, along with your own unique content, it can help grow your audience across social media platforms.

A Word of Warning

I know that there’s a lot of people trying to build an audience on social media platforms, and drive traffic to their websites – and I’m one of them too.

But listen, when it comes to building an audience on social media I think it’s a double-edged sword.

Personally, I don’t really think that it’s a good long-term strategy.

I think if you’re building a following it’s got to be on a platform that you own and control, like email.

And that’s why I put so much into email marketing is because if Facebook changes the rules, like they did recently, or if Twitter changes algorithm like they did a couple of weeks ago, then I won’t be affected by the decisions of those companies.

So that’s why I strongly suggest that if you’re using a tool like DrumUp then make sure that you are driving that traffic to platforms that you own and you control, such as your blog and your email list.

Right, I’m gonna leave it there for today, if you’ve found this useful then share it with others who might benefit too.