This actually started as a single Question and Answers website called Stack Overflow – it was originally for computer programmers and techie people.
But the company has expanded and they now welcome discussions about a wide variety of topics and interests, which is great for us because we can go there add value and promote our content – in an ethical way.
The website itself works in a similar way to other Question and Answers websites, like Yahoo Answers and Quora.
But the main difference with Stack Exchange is the expectations of the community is high.
The Stack Exchange Community
The community expects a detailed and specific answer to their questions.
That means you should only answer questions that you absolutely know the answer to, when you use this strategy for traffic generation.
And as usual, give as much value as you can – become a valuable member of the community and actually help people.
Then use your content as a resource that you can refer people to if they want to delve even further into the topic that they’re talking about.
And of course standard rules apply with this kind of thing; add value up front, become a solid member of the community and only promote your content when it feels natural to do so.
Don’t force promotion and obviously you know that spamming isn’t cool either.
Just link to your content whenever it feels like it belongs in the discussion.
And once you’ve got rolling inside the communities you can use this as a pretty solid traffic generation strategy, when you mix in other resources along side your own.
It’s a high traffic website and it’s full of opportunity, I think the top answer on the website has got a million views, so there’s potential for a lot of traffic if you’re willing to help your audience first.
Today is Traffic Tuesday – the best day of the week because I get to share some awesome traffic generation strategies with you.
I’m going to show you a little known traffic generation strategy and this is really top secret stuff.
It’s a completely underused strategy that nobody is talking about.
I don’t think I’ve ever seen anyone share this stuff before.
And it’s really great for quick bursts of traffic to your website, so if you’ve just published a new post and you want an influx of traffic straight away this is the strategy to use.
We’re going to use Slack communities to drive traffic to our websites.
What Is Slack?
Slack, if you’re not aware of it, is a chat tool for teams that allows collaboration between similar minded people.
Some of the communities on Slack have thousands of members, with hundreds of people active at any one time.
And what’s more is, Slack is fully searchable.
That means anything that you contribute now will be accessible long after you posted it, and it will be found by future users.
Using this strategy you’re going to get an initial burst of traffic, and then you will get a steady trickle in the following days and weeks and months to come.
Slack is primarily for creating your own channels and inviting people to your specific channel so you can collaborate on projects together, but today we’re going to join other people’s channels and add value to them.
How To Do Marketing on Slack
We need to find relevant Slack channels that we can add value to.
To find the right channels to join we can go to a website called SlowFile.
And then choose from a wide variety of niches, they’ve got practically everything covered.
Then take a look through the channels choose one that you’d like to join and request an invite.
Then you’ll be able to join that community and add value to the group very quickly.
Along side the valuable and insightful contributions that you make, you will have an opportunity to promote your stuff too.
But before you go ahead and start contributing, I’ve got points for you to consider.
Best Practices for Marketing on Slack
Take the time to get to know the communities first, before you start promoting your content.
Answer questions and provide helpful insights, and don’t spam the group.
A good approach is to use your content as a way to deliver additional information to people who need help. Think of your content as a resource people can go to for more detail on a topic.
So provide helpful answers in the chat. and then say something like “if you want more information about this, I have a blog post you can read here”.
And that is a very effective, and ethical way to drive traffic to your website.
As you can see, it’s really easy to do anyone can use this to drive traffic to the website.
Final Thoughts About Slack Marketing
Remember you don’t have to join just one community, you can join multiple groups to promote and deliver value across a bunch different groups.
In fact, each community has its own channels within that group, so you have almost unlimited potential here.
It’s an amazing way to drive traffic to your website, if you are prepared to spend the time to get to know the community first. Don’t just see it as a way to get traffic for free without giving anything first – you have to give genuine value too.
The results you get from one channel on one group might not set your world on fire, but imagine if you joined 5 groups and applied this strategy.
I mean, the marketing section alone has got 50 groups available, with hundreds of channels to join.
So you can see how you can quickly drive large volumes of traffic to your website using this strategy.
Today is traffic Tuesday and I’m going to show you how you can literally put your content in front of millions of eyeballs.
This is really easy, it’s really simple and anyone can do this.
It’s the best day of the week because I get to show you some awesome traffic strategies to help you grow your website and grow your business.
This is an incredibly powerful strategy, and it’s one that I have just recently discovered myself, so I thought I had to share it with you.
Works for Every Niche
Now, it doesn’t matter what your niche is, you’re going to discover channels that have millions of views and are relevant to your niche.
These high traffic channels are the perfect place to put your content on.
For example, the DIY channel has 2 million views, e-learning has 3 million views, the health channel has 6 million views, and the gaming channel has 8 million views.
And that’s just the very tip of the iceberg.
As you can see, we’re dealing with popular sources of traffic.
That means you can drive large volumes of traffic to your website for free.
It’s a website called Scoop.it and it’s a content curation platform.
Expert Content Curation
Industry experts and authority figures use this from almost every niche you can image, and they share the best content from their niches.
Scoop.it allows you to put your content in front of those experts for them to share. This is content curation.
Some channels have massive followings and anyone can create their own channel.
The digital marketing channel alone has almost 3 million views, so that’s a substantial amount of people who crave that type of content.
I’m going to show you how to use Scoop.it to drive traffic to your website.
Today you’ll learn how to publish your content on there, I’ll also show you how to save time by publishing your content across multiple social media platforms with one click, and I’ll also show you exactly how to put your content in front of the biggest names on the platform.
So by the end of this post you’ll know exactly how to drive large volumes of traffic to your website and I’m going to show you how to do it for free, providing that you have awesome content to begin with.
So let’s head over to Scoop.it and create a free account.
Sharing Your First Scoop
Once you’ve chosen unique and added a few keywords you can then add your first scoop.
Its real easy; just paste in a link to some of your content and click the button.
Now it’s going to take a few seconds for the platform to retrieve your content but another powerful feature allows you to publish to multiple social media profiles at once.
They did this by increasing the number of channels they were using on the BuzzBundle app.
But most importantly, and this is really key to it, they started building an email list.
They funnelled the traffic they were receiving from BuzzBundle into their own email list.
And that is how you grow a large following online – you capture the traffic and then you can share your content over and over again.
Email marketing works because it draws in the people who are the most engaged and the most likely to buy from you, the most likely to share your content and the most likely to take part in discussions around your content.
$9,511.93 in a Month Case Study
Earlier I mentioned that Matthew Woodward made almost $10,000 in a month using this exact strategy.
So how did he do it?
Using BuzzBundle he continuously added more keywords to the app and then he funnelled all that traffic into an email list.
He built an email list around that traffic and then he monetised by promoting affiliate offers to them.
This simple strategy allowed him to make over $9,000 in just one month using.
So with all that in mind BuzzBundle might be worth having a look, at even if you use it HootSuite.
But listen, it is expensive.
They do have a free version available for the first 15 days, and then it limits the amount of conversation that you have access to, down to 30%.
Even with that 30% you can still generate huge volumes of traffic to your website for free.
So that means anyone can do this.
It’s my opinion that you shouldn’t use BuzzBundle exclusively, equally you shouldn’t use HootSuite exclusively either.
I think you need a mix of both – we have a wide variety of tools that will help us out in every situation so add this to your marketing mix.
Maybe use it alongside HootSuite or Buffer and use it to take part in conversations around the web; blog posts, forums, Q&A sites, and on YouTube.
Ultimately we need a wide spread of traffic sources to really profit and grow online.
So there you go, you can do this too. Getting traffic is the easy bit, the difficult bit is converting it into sales but that’s for another time.
And there’s actually a formula for it, the Genius Types website experiences 44% growth every single month as a result of evergreen content.
Ao evergreen content is obviously the way to go, right?
But how do you create it and how can you add evergreen content to your own website?
I’m going to give you the strategy.
How to Make Evergreen Content
The first thing that you need to do is focus on is the publishing schedule.
And the second thing you need to do is focus on the type of keywords you target.
Ao let’s go through this in more detail.
Think about your schedule; set at least one day a month, or for a night, or a week – whatever your schedule is, you gotta stick to that and create at least one piece of high-value content.
High Value Content
To make high quality content you gotta take a real deep dive into the topic.
Leave no stone unturned and give your audience everything they need to know.
Help them take action, so they can just go ahead and get the results they want.
Publishing according to your schedule is important, keeping consistency is vital here.
But not only for your visitors – consistency helps you grow a following, but it’s also important for the search engines, so they can view you as a trusted source.
When search engines view your website as reliable source they will crawl your site more frequently and you will be seen as an authority site.
Once you’ve got your schedule sorted out the second thing that you need to focus on is choosing the right keywords.
I would encourage you to focus on long tail keywords.
Get really specific here, keep the keywords tight – avoid general and broad keywords.
Long tail keywords will bring more traffic to your site and it also means less competition for you.
This way you’re going to attract the right kind of traffic to your website.
This will be the people who know exactly what they’re looking for, and when you attract people who know what they want, it’s easier to deliver more value to them and bring them further into your marketing funnel.
So there you go, this is really simple stuff, right?
But it’s also incredibly powerful.
And anyone can do this, you can do this too.
It just takes time, discipline and a little bit of strategy.
I’m gonna show you how to get instant traffic to your website and then I’m going to show you how you can capitalise on that traffic by using the correct type of sales funnel.
Today is all about media buying.
There’s a lot to learn so I’m going to simplify it and make it really easy to understand.
3 Columns of Paid Traffic
When it comes to paid traffic sources we’ve got really three main contenders:
When you first starting out with digital marketing (if you’ve been around a while then you’ll have experienced this), it’s tempting to try lots of different traffic sources but that’s not the best approach.
For best results, you’d usually start using one of these columns until you gain mastery in it before moving on to the next one.
Most people will start with Facebook Ads because when it comes to targeting, it’s precise and it’s still the best option for paid traffic, but you do pay for it – the clicks are expensive and that is only going to increase in time.
Then secondly we’ve got solo ads and these are really good if you want to build your own email list.
The traffic that you get is still targeted, but it’s not quite as targeted as Facebook.
You will be able to target the people who are generally interested in your niche but of course you won’t be able to drill down and target if those sub-interests.
And then, the third column that we’ve got are media buys.
This tends to be mass market so it’s less targeted and you have to try to appeal to wider interests.
When it comes to media buys you really want to use top of the funnel content – and I’ll show you how to do that in a second.
But first what is media buying, exactly?
What is Media Buying?
We use native advertising networks to buy space on other websites, blogs and news websites.
On sites that offer media buys, there’s a little section at the bottom of each article – and you’ve probably already seen them before.
When you scroll down to the bottom of an article you’ll see a section that looks like content on that website, but in fact it leads to a third party website.
Most major-league websites sell media buying space, like most big news organisations and high-traffic sites.
There are a whole heap of companies like that provide media buying space on high profile websites; Outbrain and Taboola are the most recognise but if you type ‘native advertising network’ into Google then you’ll find a lot of companies that allow you to buy advertising space fairly cheap.
Once you’re all set up, you’ll need a way to profit from all that traffic.
The Media Buy Funnel
I’m going to talk you through the media buying funnel.
As I mentioned, you’ll want to use your top of your funnel content when using this strategy.
A typical funnel will work like this:
In this example, you’ll have an article on, say Fox News, and at the bottom of the article you’ll have the media buy sections that link to your website.
A visitor lands on your site, they read your blog post and from there you can direct them to your sales page.
That is a basic funnel for media buying.
The reason you have your a piece of content in the middle between Fox News and your sales is because if there are any problems with your offer there is no comeback Fox.
All they have done is send traffic to your piece of content – and the selling takes place another step away from Fox.
But we can improve this media buy sales funnel little bit:
So what we might do is; when you advertise on Fox News or equivalent, you drive traffic to your piece of content and actually inside the blog post you have some way they can subscribe to your email list.
Maybe in this example you’re going to use a content upgrade.
Then immediately, as soon as a visitor subscribes to your email list, you present them with a one-time offer.
And then your core offer.
That is a more sensible way of doing things.
This way you’re a capturing them as a lead, instead of asking them to buy from you just once.
So now that they are on your email list, if they don’t buy your one-time offer or your core product, then you can send them into nurture sequence where you can send regular emails, begin to warm them up, and then start selling to them again once they’ve got to know you a little bit better.
Media Buy Tips
There are a few things to remember when using media buys.
They won’t accept straight adverts or squeeze pages so you have to send the traffic to a good piece of content.
So don’t do the selling on that page, use it as a way to warm up the traffic – maybe make them aware of a problem or give them some actionable steps.
Don’t give them everything on this page, provide just enough info to whet their appetite.
And then tell them how they can get more of your content, use that as a way to get them onto your email list.
So obviously you’ll need a blog for this.
If you’ve been following my videos and my podcast and blog posts, you’ll know that for a long time now I have been encouraging people to start their own blog.
This is one of the main reasons why.
The Future of Advertising
I believe this kind of marketing is going to be the future of advertising.
Using top of the funnel content to deliver value to your audience, to warm them up and bring them further into the sales experience is the way to go.
Delivering absolutely value upfront, even before asking your visitors to take action (such as subscribing to your email list or buying your product), helps the sales process feel like a natural evolution instead of forced.
If you haven’t done it yet, go set a blog set up in anticipation, and preparation, for the new way to promote offers.
It’s probably going to come a lot sooner than you expect, because at some point in the very near future it will be expected that you promote your content first, instead of your offer.
Limitations of Media Buying
Secondly, remember that with media buying you have access to a mass market.
That means you’ve got very limited targeting.
Industries like weight loss, financial services, and dating tend to work really well, but don’t let that limit you or stop you from trying things out.
You can have success in other niches, but you’ll need strong copy and your headline is gonna have to be killer.
When you have all these things in place, content that delivers value, and a funnel that’s ready to capitalise on the incoming traffic, you can profit from it very quickly.
But just like everything else, it takes time to figure things out probably and to become a master at it.
You’re gonna have to test, tweak, and fine-tune it as you.
If you don’t get the results you want then change it and try something else.
Imagine the process like trying to tune in a radio.
You’re trying to find the right signal, and when you hit on something you’ll start getting the results that you deserve.
I’m gonna leave it there for today, if you’ve found this useful then share it with your network.
Today I’m going to tell you about a tool that you can use to drive free traffic to your website, and help you build a following on social media.
I’m talking about a free tool called DrumUp it lets you post to your social media profiles automatically.
And it does a bit more than that too.
Easy Content Curation
I have no relationship with this platform and I’m not being paid to endorse this.
It’s a tool that I’ve recently discovered and I thought I would share it with you guys too because I think it’s going to benefit you.
It’s easy to set up, I just had to connect it to Facebook and to Twitter – and that was a one-click process.
Then I put in a few keywords like ‘digital marketing’ and ‘copywriting’ and now when I login it brings back a whole heap of content that I can share with my audience.
This is called content curation and it does it beautifully.
I can schedule posts on both Twitter on Facebook at the same time, in one click.
But it does something else too which is really cool.
Drive Traffic For Free
They have a feature that lets you compose a new post and share your own content – just like we would in any social media platform but on DrumUp we have something really interesting; it’s called Repeat Post.
You can make DrumUp re-post your content multiple times, as often as you like.
So for example, you could schedule the same post to be shared every seven days, or every two days, or how often you want and the posting will just run on autopilot and drive traffic to your websites.
And because you’re scheduling relevant information to be shared with your audience, along with your own unique content, it can help grow your audience across social media platforms.
A Word of Warning
I know that there’s a lot of people trying to build an audience on social media platforms, and drive traffic to their websites – and I’m one of them too.
But listen, when it comes to building an audience on social media I think it’s a double-edged sword.
Personally, I don’t really think that it’s a good long-term strategy.
I think if you’re building a following it’s got to be on a platform that you own and control, like email.
And that’s why I put so much into email marketing is because if Facebook changes the rules, like they did recently, or if Twitter changes algorithm like they did a couple of weeks ago, then I won’t be affected by the decisions of those companies.
So that’s why I strongly suggest that if you’re using a tool like DrumUp then make sure that you are driving that traffic to platforms that you own and you control, such as your blog and your email list.
Right, I’m gonna leave it there for today, if you’ve found this useful then share it with others who might benefit too.