X10 website traffic

The 10X Traffic Method

The 10X Traffic Method will teach you how to easily leverage authority figures, influencers, and thought leaders for mass exposure. You’ll ethically and legally borrow their credibility and redirect it towards your website, email list, or social media profiles. You can use this method to: Get more website traffic Build …

Read moreThe 10X Traffic Method

On page SEO

3 ways to boost your Google rank with advanced on-page SEO

You already know that on-page SEO is important.

You’ve taken the time to carefully selected the best possible keywords, you’ve created outstanding content you know people will love, you’ve made sure that your title is on point, got all the right sub-headings, and you’ve even got your alt tags down.

But you’re still not getting the ranking you deserve.

So what gives?

In this SEO tutorial you’ll learn about a vital piece of the Google algorithm that nobody told you about.

So today I’m going to walk you through it step by step and show you three ways to boost your Google ranking, with advanced on-page optimisation.

For best the results from on-page SEO efforts, we need to optimise our content for RankBrain.

What is Google RankBrain?

RankBrain is the third most important ranking signal, right behind backlinks and content.

SEO courses from pre-2015 won’t mention it because RankBrain didn’t formally exist until 2016.

In all, there are over 200 ranking signals and this is just one, albeit an important one.

For that reason, it’s vital to understand how RankBrain works and optimise our content properly.

Rankbrain is artificial intelligence that’s part of the core Hummingbird algorithm, designed to help Google understand the exact context of a search query.

For example, if you’re searching for ‘Jaguar’, RankBrain will figure out if you want to receive results about the Jaguar cars, the football team, or the wild animal (roar).

To do this, the algorithm uses LSI keywords.

What are LSI keywords?

Latent Semantic Indexing (LSI) is a set of additional relevant keywords that Google looks for to help understand the context of a piece of content.

For example, if your article is about ‘Jaguars’, then additional words like ‘roster’, ‘schedule’ and ‘stadium’ will help Google to figure out when it should serve your content to users.

We can structure our entire site using LSI, for example the categories could be relevant keywords.

But today we’re just concerned about on-page SEO, and not the internal link structure of website.

So I’m going to walk you through using this, and show you how to uncover the right words to use in your content.

For this, we’re going to use a technique called WAG.

The WAG Technique

As far as I know, the WAG technique was developed by Brian Dean, and it stands for:

  • Write
  • Ask
  • Google

We optimise our content around a long tail keyword, just as we normally would.

Ok, long tail keywords have become a contentious issue with some in the SEO industry, and Brian Dean once declared that long tail is dead as a result of RankBrain.

Back in the day it made sense to create hundreds of different pages… each one optimized around a different keyword.

For example, you’d create one page optimized for “best keyword research tool”. And another optimized for “best tool for keyword research”. 

And old Google would rank each of them for their respective long tail keywords.

Today, RankBrain understands that these terms are basically the same thing. So they show nearly identical search results.

Brian Dean, Backlinko

He instead encourages people to use medium tail keywords.

I still believe long tail keywords have a place in SEO.

But whatever approach you choose, we need to include the words that we know Google will expect to see, as part of our optimisation process.

So how do we find the right words to use?

I’ll show you. Open a new browser window and follow along.

Step 1: Use Google

Make sure you’re using an ‘Incognito’ browser for this to make sure we limit the amount of personalised search results, because Google tries to guess our intentions we need to get as close to a default search as possible.

Now search for your main keyword or phrase.

Let’s assume my article is about Jaguar cars so in this example I’m going to search for Jaguar.

On page SEO for RankBrain

Next I’m going to scroll down to the bottom of the SERPs and look at the ‘Searches related to’ section.

Here you’ll find a list of additional keywords you can include in your article, if they are relevant.

These are powerful words that Google is expecting to see in your content.

Google Related Keywords

Step 2: Using the SERPs

This is even easier than the first step, because we’re already on the SERP page.

All you have to do is look through the page for words in bold. These are perfect LSI keywords to add to your content.

In my example you can see the phrase ‘Jaguar XF’ is in bold. Google understands the content is ONLY about Jaguar cars.

Google RankBrain Bold

Step 3: Keyword Density Checker

This step is a little bit more involved, but simple nonetheless.

Here, we take the actual URL of the SERP and paste it into a Keyword Density Checker to find other words that Google expects to see.

For example, in my example we can see that the word ‘luxury’ appears multiple times in the SERPs, so this is another word we might want to include in our content – if it’s relevant.

Keyword Density Checker

Obviously don’t include stop words, and you should be good to go.

So now you’ve got another technique to help you improve your on-page SEO .

Achieve success online

The Number 1 Way Marketers & Entrepreneurs Succeed Online

If you’re struggling to get up and running with an online business, this article is for you.

But first I’m going to explain a few truths about internet marketing that I’ve learned over the years.

Here’s a quick heads up for the faint hearted. This is the stuff that nobody is prepared to tell you.

It might be difficult to hear at first, because it involves a lot of information that others, especially less ethical marketers, may not want to tell you.

Why? Because they want to tell you it’s easy, that you can make money in the next 48 hours and have ten thousand dollars a month coming in immediately, with little to no work involved. They want you to buy into something, and the perfect, luxury lifestyle that they try to sell you just doesn’t happen the way they say it does. That’s the bottom line.

I’m going to tell you the truth about internet marketing and content creation and how you can get on the right track. So, you can stop buying those shiny objects and joining pay-to-play pyramid schemes that make ludicrous promises, and try to sell you useless plans, programs, and courses.

This might be the most important lesson you’ll be able to learn, and I’m giving it to you for free, as I believe it should be.

If you’re still struggling with your marketing business and you’re not sure what to do next, let me remind you that you have all the information, skills, and tools that you need to succeed.

Stop Buying Shinny Objects

You have the ability to create a strong foundation for yourself; a long-term, sustainable business that is going to give you something that is much more than just income. It will allow you to create something that you will wake up to every morning excited to work on.

Something that is deeply fulfilling not only on a financial level, but on a psychological and emotional level. You must find your passion.

If you’re not sure what that is, take some time to think on it. Your passion is probably the thing that is so obvious to you, that you think “why would anyone pay to learn how to do this? Anyone can do it!” It’s that thing that is second nature to you. Once you’ve figured that out, what you need to do is produce content on a consistent basis.

There are NO shortcuts. This is absolutely essential.

How Content Marketing Works

Imagine that you’re on a deserted island. You’re surrounded by the sea, there’s no escape and no one is coming to rescue you. You are there on your own and it is up to you to get off that Island. You’ll need to find resources and tools and build a raft to get back to safety. You would take your axe, take a swing at a tree, and keep swinging until that tree comes down. Then you’ll do it again and again and again, until you have enough pieces of wood to create a raft that is going to support you and get you to your destination.

Content marketing works exactly the same way. Every piece of content you create is one of those swings to knock down the tree. You’ll have to keep chipping away it, and it might take fifty or a hundred swings to do it, but eventually, you’ll have what you need. So, you need to create those pieces of content. And keep creating until you’ve built your content marketing safety raft, and you’re on your way to success.

So, if you want to stop struggling and achieve financial freedom on the Internet, the most powerful way to do this is through content creation.

And I drink my own kool-aid! Every day I am churning out a new piece of content, and although every piece won’t be my greatest, it’s consistent and I’m taking another swing at that tree.

That’s the process. Use my own website, Profit Copilot as a prime example.

Compounding Content

Over time, my audience has grown larger. There was a time where this had flatlined and there was hardly any growth for a long while, but I was still consistently creating that content and eventually those individual, smaller pieces, those small swings at the tree, started to add up. They started to take effect and it began to snowball. Then, the growth I desired just came on its own.

Unfortunately, people tend to stay in this stage for so long that they give up before they ever reach that that turning point, and although this phase where you’re not seeing any growth or results can seem to last quite a long time, it is not permanent. So long as you put the effort and work into creating.

Now, I know that sounds like a long time and a lot of work in comparison to the get-rich-quick schemes that people are trained to sell you, promising you instant wealth and riches beyond your wildest dreams, but its not. You see, the people who are selling these products are doing the same I am telling you to do. The same thing I do every day! They are;  creating content, or leveraging people who are creating pieces of content, to reach the same goals.

But you can either work your way in or you can buy your way in. I recommend you work your way in, because the results that you get are yours forever.

A Realistic Timeframe

If you commit to six months’ worth of hard work and dedication, every single day, just creating a new piece of content, you’ll be able to see the difference in where you came from as opposed to where you are after that six-month period.

If you see extensive growth within that period, it tells you that it’s worth continuing, and that you really can achieve success. For myself personally, I look at projects on a two-year basis. At the end of a two-year timeframe, I will look at where I started and look at my growth and results.

Then I’ll make a decision based on this information. The decision has always been to continue, because I can’t think of a single instance where he results I have gotten haven’t been worth the time and effort I have put in.

So, your mission when you’ve finished this article, is to find that passion; what really sparks that creativity inside of you and create pieces of relevant content every single day. Then, focus on the type of content that your audience responds well to and create more of it.

Be consistent.

Done is Better than Perfect

Your content does not always have to be earth-shattering, world-class stuff (although, it never hurts to strive for the best!), it just has to be focused and valuable to your audience. The secret is to create things that help others along their journey to their own success.

If you want to create bigger and more elaborate pieces of content every once in a while, and the rest of the time keep creating smaller pieces that still deliver value, you can do that. Remember, every piece is just taking a swing at that tree.

Eventually things are going to happen, but it takes time, it takes persistence, and it takes dedication.

As always, I hope this article has helped you gain more insight and find your way. Be sure to subscribe to Profit Copilot on YouTube and stay tuned for more helpful blogs, tutorials, and training courses!

Inspiring quotes for marketers

8 Inspiring Quotes For Marketers & Entrepreneurs

Today’s article is going to be a little different from the ones I usually share here. Most of the blogs here are tutorials, training courses or other helpful tips, but I feel this is an important piece to share with you. So, I’m going to give you eight inspirational quotes that you absolutely must hear, to help you succeed and stay motivated.

“Most of the important things in the world have been accomplished by people who have kept on when there seemed to be no hope at all” – Dale Carnegie

How many of us have experienced this feeling? I know that I for one have given up and felt like there was no hope on more than one occasion. But those who succeed continue on and keep going even though they may want to give up. I’ve said this often in my videos and podcasts, and I will say it again; keep going!

“There are no traffic jams along the extra mile.” – Roger Staubach

This quote is very self-explanatory and one I’ve always really enjoyed. This is the road to success, and any extra effort you put in will get you there faster. Those who succeed always go the extra mile.

“I am who I am today because of the choices I made yesterday.” – Eleanor Roosevelt

If you follow my Profit Copilot videos, blog posts and podcasts, you’ll know that I like to repeat the phrase, “do something today that you’re going to be thankful for tomorrow”.

Tomorrow might actually be six months down the road, but this reinforces my belief in that expression, and the results I’ve seen reinforce it as well. When you make a choice and act today, you will see the positive impact of that choice, whether it be tomorrow or weeks or months later. Action always pays off, but if you don’t act, you can never truly achieve anything.

“Success isn’t always about greatness it’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne Johnson

Success isn’t always about greatness, it’s about consistency. I talk about consistency so much in my videos and my podcast because I believe that I am a product of that. Its only through the consistent work that I put into my websites and businesses that I gain the results and success I want. Remember this one when taking on ventures of your own.

“You are your greatest asset. Put your time, effort and money into training, grooming, and encouraging your greatest asset.” – Tom Hopkins

This is an important one because it encourages you to educate yourself. All of us need to continue our education. Think about the last training course that you purchased or enrolled in. Did you complete it fully? Did you implement it all? If not, don’t start another until you have gone through and utilized and gotten the maximum you can out of what you are already learning. I’ve seen the rewards one can gain by doing this. You must keep training yourself, and although that may take time and money, it’s worth it all in the end. You are bettering yourself and your situation when you educate yourself.

“When you do more than you’re paid for, eventually you’ll be paid for more than you do.” – Zig Ziglar

This quote reinforces the fact that, when we put in the hard work during the beginning stages of a project, it will pay off in the end. When it comes to content marketing, putting in a lot of time and effort will lead to greater results and revenue, with less work being done over time.

“People who say it cannot be done, should not interrupt those who are doing it.” – George Bernard Shaw

How many times have you seen these negative Nellie’s on the internet these haters and trolls criticizing people who are busy building their business busy doing it you’ve probably experienced it too I experienced it all the time and what do we do we just gotta laugh at those people say well hey they contribute whatever they can and if all they’ve got is negativity and cynicism fine that’s what they can contribute just mean I have to go down to that level doesn’t mean it affects me or my journey

“Hard work beats talent when talent doesn’t work hard.” – Tim Notke

I interpret this as saying you can succeed even if you don’t have the world-class skills that some others may have in your field. You can achieve success through hard work and a little bit of strategic thinking. Now, I do know that hard work alone isn’t going to get you as far as you want it to. You’ll also need to plan and to educate yourself as some of the other quotes in this post have discussed.

“If your teacher, coach or mentor believes you can do something, you’re more likely to do it.” – Gwen Morgan

Let’s think about this quote for a second. If someone believes in you -someone who has achieved what you want to achieve or has the ability to show you how to be successful where you want to be successful- then you are more inclined to go ahead and do exactly what you need to do, to get to where you need to be. Believing in yourself is one of the greatest keys to success that you can learn. And having a more successful individual who also believes in you, is a huge help in gaining that ability to believe in and trust your skills and abilities.

I believe everything in life is a cycle.

This cycle starts with how we perceive the world and how we perceive ourselves. This forms our core belief system, and sometimes that belief system is also determined by the results we see, which are often due to the action we take toward our goals.

If you want to change your beliefs, especially in your own abilities (and you must!) then you need to change your actions. Actions then change results, results change beliefs, so on and so forth. If you are experiencing failure frequently, you may start to believe you yourself are a failure, but this is simply not true.

So many of us are often in this state of mind where nothing works, feeling as though everything we do is failing, and as strange as it sounds, that’s completely normal. Failure is a part of the journey to success. Successful people have failed many, many times before they achieved their goals. So, if you ever feel this way, just remember; the more failure you have behind you, the closer you are to reaching your goals!

Always acknowledge the small wins and the small victories. These victories compound over time and you’ll begin to notice that they are leading you to bigger accomplishments, and in time; the success you’ve been working so hard to achieve. Give yourself time to celebrate these victories, no matter the size.

I hope these quotes I’ve shared with you have given you a better perspective of yourself and the road to success. As always, I offer more videos and tutorials on the Profit Copilot YouTube channel as well as blogs and helpful articles on the website.

The Lazy Marketer’s Guide To Content Curation

Feeling lazy?

Can’t be bothered creating your own content today?

Well, you don’t have to; introducing the lazy marketer’s guide to content curation.

You see, 2 days ago I received an email recently from a Profit Copilot member who wanted to take a content marketing short cut. He was tempted to copy and paste articles from Ezine.com and use them on his website’s blog.

It’s an easy mistake to make.

Obviously, I encouraged him not to do this though, as copying and sharing unchanged content can be detrimental to his site… it’s kinda spammy.

The last thing you’ll want your visitors to think is that you are plagiarising, or otherwise using unoriginal articles, media, or other content.

So today, I’d like to offer you a much more efficient, quicker, and simpler method of content creation.

This is a technique called content curation which is often confused with another technique called content aggregation.

What’s the difference?

Content Curation vs Content Aggregation

Content curation happens when you take a small portion of someone else’s content and use it to create more content.

A good example of content curation is the Slashdot.com website.

Slashdot

However content aggregation on the other hand, is when you just take someone else’s content and use it “as is” on your own site/blog. There is a danger with this method because if it’s not done right then you risk plagiarising other people’s content which can negatively affect your site’s integrity and traffic, if you don’t link to the original and use a canonical tag.

A good example of content aggregation done right is the Alltop.com website:

Content aggregation doesn’t create extra value to your content and doesn’t offer anything new for the reader, or anything that they can’t find elsewhere. So, why would they want to keep coming back to your blog? This is where curation comes into play.

Not all of us are meant to be writers or bloggers, but luckily, there’s enough content already written on the web to be able to really collect and form into new pieces.

How To Curate Content

So how do you find content to curate?

  • Know what your audience wants
  • Find articles that will interest them
  • Copy and past a small portion of that article
  • Wrap it a block quote tag
  • Link to the original
  • Add your own unique thoughts and opinions

It’s that simple.

So let’s break it down in more details.

Start with finding relevant articles that your audience will appreciate. This is why knowing your audience is essential, otherwise nobody will care about the content you’re curating.

Then take a small portion of that article, a piece that you find particularly engaging or helpful, and paste it into a new blog post.

Then you’ll want to wrap this section in block quotes and link it back to its original source.

Add your own valuable insight on the topic and voila!

You’ve just created curated content that is unique to your blog. It’s a very easy process, but important to know and understand.

And as always, this article accompanies a video on my Profit Copilot YouTube channel, called Super-Fast Content Creation (above).

In the video, I found an article that I thought my audience might appreciate about the benefits of ‘affiliate marketing for advertisers’.

Content Curation

While it was a fairly lengthy piece, it was also numbered, which made this example much more organised and useful for the tutorial.

Content Curation 2

Since there were five different points with their own sections to cover, I copied all of the content and pasted it into a new WordPress blog post on my site.

Then I got rid of most of the extra text, outside of a sentence or so, for each point. I highlighted each of those sections and put them in block quotes as explained above, then added my own opinions and advice on the topics, as well as the hyperlink for the original source.

Content Curation

Something important to remember; be sure to change the original headline so that you’re still explaining the content, but you aren’t plagiarising the source article.

Save and publish, and you’re done!

This is as simple as it gets when it comes to content curation and creation. It’ll be a massive help in bringing traffic to your website or blog as well, but there are other methods you can learn as well. If you want to learn how to gain organic traffic and build a bigger following, be sure to go to profitcopilot.com/traffic and check out my absolutely free, no-strings-attached training course.