Today you’re going to learn some video stuff. So I’m going to show you a few things I’ve learned about making videos and I’m going to give you a simple formula you can use for your own videos.
Right, everybody knows that on the Internet, videos tend to be more engaging than articles. So this is great if you want to sell stuff, or teach people how to do something, or if you want to start building a relationship with your audience, or whatever.
So today I’m going to give you a simple three-step formula to making high-quality videos that people want to watch. The steps you need to know are
Step 1: Pre-frame & disarm
Step 2: Content Delivery
Step 3: Call to action
But before we get into that stuff, there’s are a couple of bonus tips that I’d like to give you upfront. The first is, before you do anything with video, before you start shooting or writing a script or whatever, the first thing you need to do is have a clear picture of what you want to achieve. It’s got to serve some purpose in your business, it’s got to result in some kind of outcome, so decide what that is going to be.
For most of my videos, I use them to encourage people to subscribe to my mailing list, right? So the purpose of your video can be anything you like, you can use them to build your mailing list, to get more Youtube subscribers, podcast subscribers, to make more sales, to build goodwill, or whatever else you like.
So, everything you do in the video has to be geared towards a particular outcome. Ok, the second bonus tip I’d like to give you is to get over feeling self-conscious on video. This is something that’s taken me a long time to overcome. I’m not exaggerating, I had to record myself on camera over and over to build up the confidence to do this. And I feel kinda embarrassed to tell you this but even now before I shoot a video I feel really nervous every single time.
But what helps me to keep it together, is to imagine that I’m speaking to someone I know really well. For me, I imagine that I’m speaking to my son. For you, it could be your best friend, or someone else you feel completely comfortable with. The trick is to pretend that you’re looking that person in the eye, and you want to help them to learn something that will benefit them. And that’s what works for me, so it might work for you too.
So let’s get down to the 3 step formula.
Step 1: Pre-frame & disarm
Ok, this all starts before people watch your video – it’s the thing that happens immediately before they think ‘oh ok yep i’ll watch this’. You gotta frame the video in the right way, so it appears attractive to them. And you can do that in the email you send to your list. So